TALKING POINT: REFECTOCIL

TAKING A STAND

Beauty Expo is back bigger and better than ever before. Anita Quade chats to exhibitors about their new innovations and what we can expect to see at this industry event.

REFECTOCIL

“With live demonstrations throughout the entire Expo, we will be presenting our new products. You’ll meet our lovely team as well as experience our new Brow Lamination Kit with Keratin infused Power Perm in action.”

Tell us why you are showcasing at this year’s Beauty Expo 2022?

“It’s been an incredible three years since the last Beauty Expo. Despite enormous global challenges, the RefectoCil team has launched some exciting, innovative products and treatments. Beauty Expo is the perfect platform to introduce and demonstrate these new products as well as give us the opportunity to showcase our best selling lash and brow tints including RefectoCil Natural Brown #3 which continues to shine as the biggest selling tint shade worldwide and is often described as ‘the perfect brown’.

HAYLEY SULTANA

National Educator RefectoCil Australia

We’re known for our beautifully packaged, cohesive products that deliver consistent, long lasting and quality results. Our eight colour shades are complimented perfectly by our impressive ancillary range, including our newly launched Brow Lamination Kit, Precision Brow Tweezer and the innovative Browista Toolkits and hands-free palettes that have been incredibly well received by salon professionals throughout Australia and New Zealand. You’ll also see a sneak peak of the new Intense Brow(n)s hybrid tint range that will launch later in the year! Just as importantly, the Expo gives us the opportunity to reconnect to our customers and distributors – many of whom we have never met in person.”

What are you expecting to get out of the Expo this year?

“The industry as a whole has undergone dramatic changes since we were all last together at the 2019 Beauty Expo. This year’s Expo will be a great way to find out about newcomers in beauty and emerging trends. We are excited to not only be showcasing our new products but to also check out what everyone else in our industry has to offer.”

Can you share with us your major highlight of your stand?

“With live demonstrations throughout the entire Expo, we will be presenting our new products. You’ll meet our lovely team as well as experience our new Brow Lamination Kit with Keratin infused Power Perm in action. When we learned that RefectoCil HQ was perfecting a faster, more effective perm solution we couldn’t wait to start live demonstrations. This patented, keratin-infused perm delivers exceptional results for both Brow Lamination and Lash Lifts while simultaneously caring for the condition of the lashes and brows. We love an all inclusive lash or brow service so, whilst we focus on our new products and services we will be completing each look with a customised RefectoCil tint. Not only will we be performing complimentary treatments where a few lucky volunteers will have their brows styled by the amazing RefectoCil trainers, we’ll also be sharing industry tricks and tips to achieve a WOW effect. We will also be displaying our new retail range which includes styling and colour products.”

Why is this event so important to the industry?

“We’ve all missed the buzz, high octane energy and sparkle of trade shows! The interaction and communication with our customers inspires and motivates all of us. We’re pumped about seeing the smiling faces of our peers and simply connecting with our users face to face. So many people have felt very disconnected from fellow industry professionals the past few years and for very good reason! It’s a chance to come together to share experiences and aspirations. Beauty Expo is the perfect platform to experience live demonstrations, see results in person and ask the Educators questions to better understand our products and services - it’s essentially free training… what’s not to love! It’s the ideal opportunity to reflect on the fact that we’re part of a really special community that is uplifting and inspiring in so many ways.”

www.refectocil-australia.com.au