LUXURY LEADERS: PAYOT

LEADING BY EXAMPLE

Six brand formulators and company owners chat to Anita Quade about their skincare innovations and reveal what keeps them at the forefront of beauty and science.

PAYOT

02 9874 1166 for Australian distribution enquires for Payot

RITA SMITH PAYOT

PAYOT general manager

At PAYOT we are constantly evolving and expanding especially when it comes to…

“Our presence in salons and Spas by constantly offering product innovations with proven results combined with a holistic beauty experience. We create face and body protocols, products for professional and retail use. We also leverage our facialist positioning with dedicated tools and accessories. The combination of these characteristics allows us to distinguish our identity and establish solid partnerships with our professional community.”

We are committed to…

“Supporting them in the implementation of tailor-made actions: personalised marketing calendar, merchandising support… to create an identity project. PAYOT at the service of Spa, Salons and Professionals. Training is the pillar of success, we focus on the Beauty Therapist’s expertise: they are trained by our team in formal days and in-salon along with an unlimited access to information through PAYOT e-learning platform. Motion is not only present in our DNA but also in our will to always stay ahead of trends and always enrich our professional ecosystem.”

An incredible standout feature of the brand is that…

“Our Founder, Dr. Nadia Payot, the 1st facialist of all time invented the 1st routine of “face gym” that has now become the GYM BEAUTE PAYOT®. For PAYOT, beauty is in motion and we believe our products efficacy is boosted by combining gesture with care. We provide to our customers a complete, sensorial, and personalised experience. Either at home when they use our products, have fun with our beauty tools or perform their daily GYM BEAUTE PAYOT® or in Institutes and Spas. Our offer of face and body treatments is stunning, it allows to create infinite combinations thanks to a unique three-steps structure: the GYM BEAUTE PAYOT®, the Heart of Care and the Special Moments. We believe nothing is more high-end than fully personalised treatments for face & body, to offer exactly the needs and moods of a customer. We are proud to offer this holistic, high performance approach to our partners in salons and spas.”

We are always innovating and this year and beyond our laboratory, at the heart of the French headquarters is…

“Continuously working on new scientific innovations at the cutting edge of performance and technology. We were one of the first brands to use the promising research areas of inflammaging in SUPREME JEUNESSE and the microbiota with our range CRÈME N°2.

Recently we launched our first alternative organic range, HERBIER, Cosmos Organic certified. It represents our desire to be cleaner in our formulations, with products containing at least 80% natural ingredients, sustainable sourcing respecting endemic ecosystems and new solid format galenics using less water.

In 2022 we have launched eco-refills in our new NUE make-up remover range, with packaging made from recyclable and recycled materials. At PAYOT, innovation comes from our customers. Their lifestyles are an infinite source of inspiration that we combine with our commitments towards sustainability, with no compromise on scientific break-through and efficacy.”