DIARY: VIDA GLOW

VIDA GLOW

Vida Glow hosted an interactive brand immersion with founder Anna Lahey at their HQ in North Sydney to celebrate Hairology, the brand’s launch into haircare. Beauty media, talent, and VIP customers were treated to collagen refreshments, manicures, skin-analysis by in-house scientists, and hair styling courtesy of Dyson Australia.

The brand is best known for their science-led directive in skin support. Hairology is an ingestible vegan capsule that reduces hair thinning and supports hair growth at the follicle by revitalising and strengthening strands from within.

Hair loss and hair thinning is becoming a leading beauty concern for all people globally, and while the process is a natural part of hair’s renewal cycle, external factors like stress, hormones, and nutritional deficiencies can lead to excessive shedding and brittle hair.

The product is to be consumed once daily with a meal and promises tangible results in 28 days and is suitable for all people and all hair types.

Founder of Vida Glow Anna Lahey said: “We’re always thinking about the consumer, about their leading beauty concerns and how we can offer an effective and convenient solution. Almost 50% of women are affected by hair loss at some stage in their life. And naturally, that can have a big emotional impact. We developed Hairology as a hair-specific formula. To help renew confidence and rebuild your relationship with your hair.”