DIARY: HABITUAL BEAUTY

HABITUAL BEAUTY LAUNCHES WITH BEAUTY’S TOP MEDIA

Skincare and wellness brand Habitual Beauty hosted leading beauty journalists and influencers for their first official event since launching in July last year.

The event was held at Homestead Restaurant at Sydney’s Centennial Park. Multiple sessions ran across the day, hosting a combined total of 80 media representatives over nibbles and collagen-infused beverages. The event was managed by Echo Communications and was eloquently styled with native flowers, soft pink roses and dehydrated fruit - reflective of the brand’s attention to natural ingredients.

Professional Beauty’s Hannah Gay attended the soiree, and chatted to fellow beauty editors over a sit-down brunch. Guests enjoyed smashed avocado on charcoal toast with feta, coconut chia pudding and coffee. Floating glasses of the brand’s signature Advanced Skin + Gut Health Collagen Elixir drink were also available to taste.

The Glow Journal’s Gemma Watts hosted the event, conducting a Q&A with Habitual Beauty founder and entrepreneur Keria Rumble. Keira used the opportunity to detail her story, launching the brand from the hospital in which she was due to give birth to her son Hunter any day.

All guests were treated to a generous gift containing some of Habitual Beauty’s hero products, including the Hydrating Sleep Mask and sachets of Collagen Elixir.