Interiors - SKINCEUTICALS

SkinCeuticals Reveals its luxury interiors

Renowned brand SkinCeuticals has thrown open the doors to its flagship store in Melbourne capturing the art of modern luxury. Dr Frank Lin chats to Anita Quade about the interior inspiration.

Tell us a bit about the concept for the luxurious space?

“The fusion of SkinCeuticals Australia flagship boutique, backed by the aesthetic expertise of EST Clinic brings the best of physician lead knowledge in aesthetic treatments together with the retail and product expertise of the science-backed SkinCeuticals.”

How did you want it to look and feel?

“The design of the boutique brings together the modern luxury ambience that we’ve come to expect from a global flagship SC store, within a beautiful vaulted heritage space at the heart of Collins St in Melbourne. Fittingly, it reflects the essence of a bespoke luxury boutique experience that pays homage to the traditional values of the personalised service that we expect from a specialist led clinic.”

What do you want clients to take away from a visit?

“We want clients to experience an elevated and personalised journey from the moment they enter the store, and to leave with the knowledge that the advice and products that they have received are supported by clinicians that specialise in skincare and skin health.”

How will it be different to other clinic and retail experiences?

“What we aim to achieve with the new boutique is a synergy between these two experiences. Traditionally, skin treatments offered at a retail boutique are rudimentary at best; while product range and the retail experience in an aesthetic clinic can often be an afterthought. We aim to harness the best of each of these experiences in a way that will elevate the overall result to a new level.”

What innovations will we see in this space that we haven’t necessarily seen before?

“The retail boutique area will allow our customers to experience the largest range of SC products of any retail space in Australia. This boutique space merges into the clinical area with an intervening watershed area for skin analysis with the SC skinscope, and for patients to experience the SC Custom DOSE. It is fully equipped for aesthetic treatments including skin treatments, injectables, laser, non-invasive skin tightening including “Ultherapy” and the first ever “Emsculpt NEO” HIFEM body treatment in Australia.

How did you come to partner together for this space?

“Since EST Clinic was first established in 2013, we have always partnered with like-minded industry leaders who are dedicated to a rigorous pursuit of science. In 2019, we worked together to open the world first “Skinceuticals X EST Clinic” boutique in Melbourne’s Emporium. This year we are proud to unveil the crown in our collaboration at the new flagship boutique on Collins St.”

How did you choose the location?

“After the successful launch of the SkinCeuticals store in Emporium Melbourne, we knew that 271 Collins St was the best place for our medical flagship. With other luxury brands such as Louis Vuitton, Prada, Tiffany & Co and Fendi calling Collins St home and with SkinCeuticals’ premium offering, we really do see this as the perfect fit.”

Tell us a bit about the inspiration for the interiors?

“We wanted to create a space that articulates the modern luxury that SC and EST Clinic represents, within the vast heritage mezzanine that has almost 100 years of history.”

What are the standout aspects of the design and layout?

“The design allows for the space to function as both a retail boutique and clinic. The front of house boutique flows seamlessly into the clinical area, which is located further back to ensure privacy for more advanced skin treatments. In the intervening transitional space is a dedicated area for SC skinscope and Custom DOSE, allowing access for both retail customers and clinic clients, as well as a dedicated interview/rest area with couches and refreshments.

What sort of treatments will be done in the clinic?

“EST Clinic will be offering a range of premium treatments at the new Collins St flagship clinic. This includes our skin assessment and diagnosis using the skinscope, as well as the formulation of personalised corrective serums using the Custom DOSE.

Our skin treatments include medical grade facials, skinboosters, microdermabrasion, microneedling, PRP and other in-clinic treatments. Dr Lin, along with other specialists doctors and nurses in the clinic, will be offering injectable treatments, laser, non-surgical skin tightening with industry leading devices such as Ultherapy and Thermages.

Body treatments are also available with Australia’s first EmSculpt NEO which combines HIFEM muscle building with simultaneous RF fat reduction.”

What sort of products and retail experience will be on offer at the store?

“The entire collection from SkinCeuticals will be available to purchase in-store.”

Is the brand planning on opening more spaces like this?

“Over the last eight years our collaboration with Skinceuticals has gone from strength to strength, and delivered world-first concepts in our boutiques and clinics. We will undoubtedly continue to work towards future collaborations and innovations, so watch this space.”

How did COVID-19 effect your plans?

“This has been a challenging time for Australian retailers and medical professionals. Our dedicated staff have been doing everything they can to support the treatment needs of our clients remotely, and our products have been available online at www.estskinlab.com.au We look forward to welcoming back our customers and clinic clients safely as we emerge from lockdown together.”