SkinCeuticals
REVEALS ITS LUXURY INTERIORS Renowned brand SkinCeuticals has thrown open the doors to its flagship store in Melbourne capturing the art of modern luxury. Dr Frank Lin chats to Anita Quade about the interior inspiration. Tell us a bit about the concept for the luxurious space? “The fusion of SkinCeuticals Australia flagship boutique, backed by the aesthetic expertise of EST Clinic brings the best of physician lead knowledge in aesthetic treatments together with the retail and product expertise of the science-backed SkinCeuticals.”
How did you want it to look and feel? “The design of the boutique brings together the modern luxury ambience that we’ve come to expect from a global flagship SC store, within a beautiful vaulted heritage space at the heart of Collins St in Melbourne. Fittingly, it reflects the essence of a bespoke luxury boutique experience that pays homage to the traditional values of the personalised service that we expect from a specialist led clinic.”
What do you want clients to take away from a visit? “We want clients to experience an elevated and personalised journey from the moment they enter the store, and to leave with the knowledge that the advice and products that they have received are supported by clinicians that specialise in skincare and skin health.”
How will it be different to other clinic and retail experiences? “What we aim to achieve with the new boutique is a synergy between these two experiences. Traditionally, skin treatments offered at a retail boutique are rudimentary at best; while
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product range and the retail experience in an aesthetic clinic can often be an afterthought. We aim to harness the best of each of these experiences in a way that will elevate the overall result to a new level.”
What innovations will we see in this space that we haven’t necessarily seen before? “The retail boutique area will allow our customers to experience the largest range of SC products of any retail space in Australia. This boutique space merges into the clinical area with an intervening watershed area for skin analysis with the SC skinscope, and for patients to experience the SC Custom DOSE. It is fully equipped for aesthetic treatments including skin treatments, injectables, laser, non-invasive skin tightening including “Ultherapy” and the first ever “Emsculpt NEO” HIFEM body treatment in Australia.
