Professional Beauty November-December 2021 by The Intermedia Group

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NOV•DEC 2021 THE BIBLE OF THE BEAUTY INDUSTRY

THE FUTURE IS BRIGHT Beauty leaders on their vision for 2022

PARTY SEASON

Skincare trends to watch

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NATURES GARDEN Sothys operates an organic “Beauty Garden” in the pristine high country of the Dordogne, in central France. It was created out of environmental concerns for nature, and to remind humans of our inseparable connection to nature and the planet. A wide variety of indigenous plants are grown within the garden where some are used for botanical research.

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CONTENTS

November/December 2021

11 12 24 26 30 32 34 36 38 40 46 48 60 64 66 72 74 76 78

80 82 84 88 90 92 96

ON THE COVER Thalgo releases its new Source Marine line and reveals the secrets behind its 50 year success. We also take a look at how the brand gives back to the environment. Check out our cover story on page 26.

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Ed’s letter PB Radar: Trends of the Year Beauty Investigation: Going Rogue Cover story Thalgo Skincare: Come Together New In: Skincare Christmas Gift Guide Makeup: Let’s Dance Sunscreen: Best of 2021 Masterclass – The Bronze Era Salon Review: Venustus Talking Point: The Future of Beauty Ask a Skinfluencer: Reopening Salon View: Dr Natasha Cook Runway Report: The best beauty looks of 2021 Style File: Alexandra Perrin Wellness: Time out Waxing Talking Beauty: Beauty goes virtual STIMSURE survey Interiors – SkinCeuticals opens in Melbourne Interior Trends Career How I Got Here – Derelle Mitchell How to refresh your business Beauty Escape – Eden Retreat Last Word – Noushin Rahimi

EXECUTIVE CHAIRMAN Simon Grover MANAGING DIRECTOR Craig Hawtin-Butcher chawtinbutcher@intermedia.com.au EDITOR Anita Quade aquade@intermedia.com.au NATIONAL ADVERTISING MANAGER Julie Davidson jdavidson@intermedia.com.au ART DIRECTOR Ryan Vizcarra ryanv@intermedia.com.au

Now borders have opened we are all keen to reunite with loved ones for the festive season and to get us in the mood Beauty Editor Ruby Feneley has curated the best party season picks in beauty and skincare to help your clients shine. See page 30. We are inspired by our cover story this edition from renowned marine brand Thalgo. With more than 50 years in the industry we chat to the brand about the launch of the new Source Marine range and their commitment to the environment. Read their inspiring story on page 28. Summer is here and that means tanning salons and formulators have released their latest range for the season. In this issue’s Masterclass – The Bronze Era - we talk with tanning innovators about their hit predictions for 2022. We hope you love reading this inspiring edition packed with the latest news, trends and business innovations that have kept us inspired this year. Thank you for your support we look forward to seeing you in 2022.

BEAUTY EDITOR Hannah Gay hgay@intermedia.com.au

PRODUCTION MANAGER Jacqui Cooper ONLINE & NEWS EDITOR Ruby Feneley rfeneley@intermedia.com.au SUBSCRIPTIONS subscriptions@intermedia.com.au Professional Beauty magazine is published by BHA MEDIA

ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au AUSTRALIAN SUBSCRIPTION RATES 1yr (6 issues) for $89.00 (inc GST) 2yrs (12 issues) for $160.20 (inc GST) 3yrs (18 issues) for $213.60 (inc GST) To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 Email: subscriptions@intermedia.com.au

ONLINE EDITOR Acting beauty editor Ruby Feneley who has been filling in for Hannah Gay while on maternity leave will be moving to the role as Online and Special Projects editor. I chat with Ruby about her love of the industry.

has been incredible. Researching and writing beauty investigations has also been very rewarding, from talking to cosmeceutical influencers for our JulyAugust issue to reporting on gaps in beauty education around treating different skin tones for “Mind the Gap.”

Tell us why you got into the beauty industry?

“There are so many products on the market it can be hard for brands to distinguish themselves. For me, you can always tell when a product has been well-tested. For example, the serum market is very saturated – if your serum doesn’t sit well under sunscreen or makeup, you’re quickly disqualifying yourself. If your product removes a pain point, the customer will be willing to pay more. If it doesn’t, they’ll look for the cheaper option.”

“I have always had a love for makeup. In my early twenties, I undertook a diploma in makeup artistry and salon management while completing my bachelor’s. I started working freelance and then got a job as a makeup artist for Mecca. Working as a makeup artist, I realised how much a great look depended on great skin. I worked across countless skincare brands, learning about the formulations, packaging and marketing behind each successful product. I’m not a makeup artist anymore, but the experience set me up well for a career as a beauty journalist.” What have your favourite moments as beauty editor at PB been?

“Working on our beauty shoots, which I hadn’t experienced before! Coming up with concepts, sourcing props and seeing everything come to life

As an editor who discovers so many products, what do you look for in a hero?

The beauty game has changed – what do you think skincare buyers are looking for? “Today’s skincare shopper is better educated and has higher standards than the shopper of even five years ago. Consumers have access to real expertise online, and as a consequence, they’re less intimidated by long ingredients lists or clinical skincare as a result. They’re also less likely to be drawn in by celebrity associations or brands.”

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY | 11

EDITOR’S LETTER

PUBLISHER BHA MEDIA

WELCOME TO THE party season November/December issue of the magazine. It’s been a long year for many in the industry who have learnt many lessons along the way following the snap lockdowns of 2021. It seems industry leaders embraced the opportunity to grow their businesses in different directions, amp up their education online tools and refresh their business. I chat with beauty visionaries on page 48 about their biggest lightbulb moments in the past 12 months and also their vision for the future. It seems the industry is looking forward to finally interacting face-to-face again and we certainly are excited to see everyone.

PB RADAR

On our RADAR

THE FUTURE OF BEAUTY: FOR 2021’S FINAL PB RADAR WE ROUNDED UP THE YEARS’ HOTTEST TOPICS, FROM SUSTAINABILITY TO REGULATION AND HYPERPIGMENTATION WAS 2021 – BEAUTY’S BIGGEST YEAR FOR SUSTAINABILITY?

SUSTAINABILITY: CMA TACKLES GREENWASHING

In January 2021, the Competition and Markets Authority (CMA) partnered with The Netherlands Authority for Consumers and Markets (ACM) to lead an investigation into environmental claims made across sectors from cosmetics, personal care, clothing and food. They found up to 40% of “green marketing” claims misleading or deceptive. With concerns around the environmental impact of personal care products, many beauty companies are looking at ways to decrease their footprint. But for some companies, these changes are skin deep. The CMA has put businesses on notice, publishing the Green Claims Code. Andrea Coscelli, Chief Executive of the CMA, said the investigation would be a win for businesses making genuine efforts to “go green”: More people than ever are considering environmental impact before parting with their hard-earned money. We’re concerned that too many businesses are falsely taking credit for being green while genuinely eco-friendly firms don’t get the recognition they deserve.” Check out the Green Claims Code: greenclaims.campaign. gov.uk

SUSTAINABILITY: EMMA LEWISHAM ENCOURAGES MAJOR BRANDS TO SLASH EMISSIONS Emma Lewisham became the first beauty brand to go carbon positive and made headlines sharing the IP for her circular beauty designed packaging with the rest of the industry. Since its inception, Emma Lewisham skincare has set out to be a carbon positive brand. The brand has reduced their carbon footprint by 74% with refillable packaging (check out the new packaging for their awardwinning skin-reset serum and sun shield in our beauty shoots). They have also released their IP for refillable packaging and encouraging major brands like Estee Lauder and La Mer to get on board with a social media campaign. Emma Lewisham told Professional Beauty: “The problems we face are so much greater than the success of one business or brand, and if we’re going to solve them, collaboration is key. We won’t be able to make a dent in the beauty industry’s waste and carbon problem alone, if we collaborate instead of compete, we have the ability to create real change.” Read the Beauty Blueprint at: emmalewisham.com

REGULATION: IMPACT OF LINDA EVANGELISTA COOLSCULPTING LAWSUIT YET TO BE SEEN

Linda Evangelista’s recent claims that a rare Coolsculpting side effect, paradoxical adipose hyperplasia (PAH), was not explained to her. She has claimed the condition, which has damaged her career and mental health, resulting in increased rather than decreased fat cells. The causes of PAH are not well understood. It refers to the “paradoxical” increasing rather than decreasing of fat cells in the treated area. It occurs in around 0.5% of treatments and is more likely to occur in men. Some practitioners are concerned that PAH may be underreported. Melbourne plastic surgeon Dr. Jeremey Wilson said in some clients with fluctuating weight, it may seem that the treatment hasn’t worked. Alex Theirsch told Beauty Independent that while the ramifications of the publicity were yet to be felt in the industry, Evangelista’s claims had called attention to an important issue. “We’ve been battling with an underbelly in this industry where folks don’t have training doing things like CoolSculpting. That’s where we see a lot of bad outcomes. We are constantly beating the drum that you need to be trained. You need to have proper medical supervision. To me, this reinforces all of that.” Evangelista has found a supportive audience on social media. Fellow supermodel Paulina Porizkov compared Evangelista’s injury to that an athlete might suffer on the field: “One gets shamed for vanity, the other applauded for their sacrifice... As long as women are told, from the time they are little girls, that their looks are the most valuable part of them, how do expect them NOT to care?” Want more on regulation of non-invasive treatments? Check out Handle with Care and Mind the Gap from our September-October technology issue.

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PB RADAR

2021’S BIGGEST SKINCARE TREND SET TO CONTINUE

CONSUMERS OBSESSION WITH HYPERPIGMENTATION DRIVES GROWTH FOR CATEGORY Market Insights Reports project that the global hyperpigmentation treatment market will accelerate to a compound annual growth rate of 8.3% and reach $677.4 million by 2027, from $387.7 million in 2020. Consumer insights firm Spate reported that there are 272,300 monthly searches for hyperpigmentation in the United States alone. There has also been a 62.1% jump in searches for “hyperpigmentation” and “Black skin” – demonstrating growing understanding from consumers that treatments that work for one skin type may not work for another. Interest in ingredients like tranexamic acid, niacinamide and azelaic acid has increased, accompanied by a renaissance in controversial ingredient hydroquinone.

PIGMENTATION: IT COSMETICS LAUNCHES PIGMENTATION TARGETING SERUM-INCREAM

ONLINE: THE YEAR THE PROFESSIONAL BEAUTY INDUSTRY WENT VIRTUAL GLOBAL LOCKDOWNS HAVE FORCED A TRADITIONALLY INPERSON INDUSTRY TO GET CREATIVE Zebrafish launch remote dermal therapy platform. Dr Sean Arendse and Dermal Clinician Katanya Brelsford have launched Zebrafish Collective. This online platform acts as a virtual extension of their Flawless Rejuvenation Medical Aesthetics and Skin Clinics in Melbourne. The platform connects skincare customers looking for active products with real-time, professional assessment and advice. Working with brands like SkinCeuticals, Aspect Doctor, PCA Skincare, iS Clinical and Medik8, their consultants provide targeted advice on various skincare concerns. Once clients are in the Zebrafish loop, they can sign up for subscription boxes based on their skin type – allowing them to trial new products with the assurance they are suitable for their skin type. To read more about the evolving world of online beauty therapy, check out Talking Beauty on page 78. Check out Zebrafish collective: zebrafishcollective.com.au

It Cosmetics has launched its first retinol product in partnership with dermatologists and plastic surgeons. The treatment targets new retinol users or sensitive skin types. It seeks to address the adverse effects of retinol that prevent users from reaping the benefits of Vitamin A. Dr. Kavita Mariwalla, Dermatologist and It Cosmetics advisory board member, says: “As a dermatologist, the number-one ingredient I recommend to patients for anti-ageing results is retinol. While it works, retinol can also cause skin concerns like redness, drying and flaking. That’s why I love this product – it balances the anti-ageing power of a retinol serum with the gentle care of a cream.” Niacinamide, panthenol, Vitamin E and ceramides are included to counter the irritating effects of retinol.

PIGMENTATION: BIOLOGIQUE RECHERCHE LAUNCH AN INNOVATIVE EXTENSION TO THEIR PIGM400 RANGE Speaking of hyperpigmentation, Biologique Recherche has launched a first of its kind “pigment patch.” The treatment, administered at home over four weeks, treats localised pigmentation marks. Inspired by micro-needling, the micro-cones are made up of 100% active ingredients, including l-carnosine that targets excess production of melanin, Vitamin C for antioxidant and photoprotective effects and Vitamin B3 and Tranexamic Acid that inhibit the production of melanin. These are suspended in a dissolvable hyaluronic acid membrane. The micro cones penetrate the epidermis, dissolving and disseminating ingredients as close as possible to the melanocytes.

PROFESSIONAL BEAUTY

NEWS MELANIE GRANT NAMED GLOBAL ADVISOR OF LUXURY SKINCARE BRAND AUGUSTINUS BADER

L’ORÉAL AUSTRALIA RELEASES INAUGURAL MODERN SLAVERY STATEMENT The business’s first statement explores L’Oréal Australia’s identity, structure, operations and supply chains, specific risks of modern slavery, the actions taken to address the risks of modern slavery and the efficacy of L’Oréal Australia’s actions. L’Oréal Australia has released its inaugural Modern Slavery Statement, which was prepared in accordance with the Australian Modern Slavery Act 2018 (Cth) (the Act). The Statement describes the initiatives implemented by L’Oréal Australia during the reporting period commencing 1 January 2020 and ending 31 December 2020 to identify, assess and address the risks of modern slavery in its business operations and supply chain. The Statement was approved by the Board of Directors, also referred to as the Management Committee, of L’Oréal Australia on 7 June 2021. L’Oréal Australia Operations & Supply Chain Director and Ethics Correspondent, Effie Gorringe shared; “We firmly believe that companies are part of the solution for the issues our world faces, and the launch of our first Modern Slavery Statement is a testament to this. At L’Oréal, we are committed to respecting internationally recognised human rights by ensuring that we always respect relevant laws and abide by our global L’Oréal Ethical Principles – Integrity, Respect, Courage and Transparency. We recognise that modern slavery is a complex issue, requiring us to invest time and resources, and engage and collaborate with all our partners.” In accordance with the Act, the business’s first statement explores L’Oréal Australia’s identity, structure, operations and supply chains, specific risks of modern slavery, the actions taken to address the risks of modern slavery and the efficacy of L’Oréal Australia’s actions. L’Oréal Australia Managing Director, Rodrigo Pizarro said “As a business, we are dedicated to being part of the movement that eradicates exploitative practices, once and for all. The L’Oréal Group already has policies and procedures in place which help to address this issue, and in the future, we will work to further strengthen them, and track our progress both globally and here in Australia.” “Our commitment is twofold: to respect Human Rights throughout our entire value chain, and to make a positive impact in the communities in which we operate. L’Oréal’s partners and suppliers represent a source of innovation, quality and excellence, and it is incredibly important that we are actively working together to make a difference. It is up to us to lead with responsibility, transparency and accountability.” The L’Oréal Australia Modern Slavery Statement 2020 can be read on the Australian Border Force website here. (Feature image from L’Oreal Australia Twitter feed.)

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Professional Beauty can share the exclusive news that celebrated Australian aesthetician Melanie Grant has been named Global Advisor to luxury skincare brand Augustinus Bader. Melanie Grant is the name on the tip of every beauty insider’s tongue. The Australia-based celebrity aesthetician is known for her tailored, state-of-the-art treatments and products regimes in demand in the world’s toniest postcodes, with clinics in Sydney, Melbourne and Los Angeles. Professional Beauty has the scoop that Melanie Grant is to be named Global Advisor for luxury skincare brand Augustinus Bader. “I’ve championed AB from the very beginning with their first two SKU’s; The Cream and The Rich Cream,” says Grant. “I was drawn to the innovation – the TFC8 complex – along with the no nonsense, clean, efficacious formulas. What impressed me the most though, was Professor Bader himself. He does amazing research and clinical work, especially his work and innovation with treating burns victims. Professor Bader is a globally recognised biomedical scientist and physician and one of the foremost experts in the field of stem cell biology and regenerative medicine. He’s the real deal!” She says that the brand is also a firm favourite of her highend clientele across the globe. “We’ve collaborated on amazing events in Paris, Los Angeles and most recently Sydney and the expanding range of AB has become a firm favourite amongst my clients and team! It’s so important to me that any partnership is authentic, longterm and durable, and formalising our relationship was a natural progression.” “The foundation of my brand is built around clinical beauty. Where the experience and traditional rituals of spa practices are just as important as clinical efficacy and results. We strive for the best of both worlds, and you should never compromise on one for the other. I feel a very strong alignment to the Augustinus Bader brand for this very reason. The products yield results, with proven efficacy, whilst not compromising on sophisticated formulas and luxury packaging. The best of both worlds again.” As for what’s in the works in her new role at Augustinus Bader Global Advior, Melanie says “We have so many amazing new launches upcoming and plan to collaborate on more events all over the world next year. The most exciting part for me is testing and trialling new products that are in development and learning new advancements in skin care.” Stay tuned for things like virtual events and press briefings too. Check out Augustinus Bader on The Skincare Edit right now and stay tuned for more information on this new partnership.

WHY STRENGTHENING COMMUNICATION WITH CLIENTS IS KEY TO SALON SUCCESS Communication is key to onboarding and keeping clients. Here’s how you can strengthen your contact with them, according to one marketing expert. MessageMedia Chief Marketing Officer Tara Salmon talks to Professional Beauty about why it’s so important to always be strengthening and refining your communication with clients. PB: What are your top three tips for beauty brands and businesses to strengthen communication with clients? “Communication is essential for businesses, especially during these turbulent times. Being able to reach your customers in a matter of minutes with a business update, product promotion, or appointment reminder is vital. There are some key things for beauty brands to remember when communicating with customers using text messaging:

Plan out your messaging

Customers can become easily frustrated by too many messages. Be thoughtful about what you are sending, when, and how often.

Make your text stand out

Stand out from the crowd while also providing something of value. Have a clickable link, add an image, be funny!

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Be authentic!

Customers value authenticity in their relationships so make sure that you are connecting with them on a personal level. Always personalise messages with their first name and any other relevant details or offers you have.”

What are the worst things you can do with regards to contacting a client?

1. O verwhelming customers with too many messages, especially if they’re not targeted or personalised, which may cause opt out rates. 2. Communicating outside appropriate hours, which may differ by business and use case. Some 3. SMS services like MessageMedia’s offer features like ‘social sending’ which limits sends to certain hours of the day. 4. S ending text messages that don’t comply with customer permissions and opt out regulations in your region. Your business may be at legal risk and get prospective customers offside.”

How has the pandemic changed the way we stay in touch with clients?

“The pandemic has highlighted the importance for customers to feel valued and connected. In our recent consumer insights-led whitepaper with consumer futurist Amanda Stevens, we found that proximity is power: phone screen time is on the rise with 80% of customers checking their text messages as soon as they wake up. That’s where SMS solutions help, offering businesses a simple, reliable, and low-cost tool for alerting customers quickly to store updates, special deals, and other important alerts such as back-in-stock notifications.”

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NEWS

WHEN CAN I RETURN TO WORK AS A BEAUTY THERAPIST IN A SALON IN NEW SOUTH WALES IF I’M NOT VACCINATED YET? BEAUTY SOS is here. Have a business question? A regulatory query? Confused about something finance related? Meet the new, regular PB column where we answer your beauty-business questions and conundrums. This month’s question comes from an Instagram follower who happens to be a facialist in Endagine. She’s seen the news about New South Wales’s roadmap to re-opening and isn’t sure what the rules are around professionals getting back to work and she hasn’t been vaccinated yet. There are plenty of young people whose first COVID-19 vaccination appointments are in coming weeks, so she’ll have plenty of compatriots in the industry in the same situation for a few weeks longer. What are the rules for them?

Question:

“Would you have a clear understanding if beauty therapists who are not vaccinated can start work on 11th Oct in New South Wales? So muddy and confusing!”

Answer:

“Hi X [name withheld]! Unvaccinated individuals in NSW will remain under the current lockdown rules until December 1st, which means no return to physical workplaces until that date. That includes, for example, beauty therapists in beauty salons.

The government has made the decision to ensure there is the highest level of vaccination possible in the community when the unvaccinated return to regular activities. This is to protect the unvaccinated as well as vaccinated individuals who might be otherwise immunocompromised (elderly people, people with disabilities and underlying health conditions, etc.) and may still be vulnerable to death by COVID-19. Once unvaccinated individuals are allowed on December 1st, it will be up to workplaces to decide whether they/their staff/their customers are comfortable with unvaccinated staff members in the workplace. This means there isn’t a public health order banning unvaccinated staff from returning to the workplace anymore. However, there are several industries, of which beauty isn’t one, that require workers to have COVID-19 vaccines among other mandatory vaccines. We will be seeking clarification on businesses rights and responsibilities in this area as many business owners are concerned about making these decisions and, so far, there has been little guidance on how businesses should navigate this new terrain. In short, unvaccinated individuals are to continue following stayat-home orders until 1 December 2021. You can find more information on the NSW government site and Safe Work Australia. Let us know if you have any other questions at info@ professionalbeauty.com.au

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NEWS FOUNDER & CEO OF PURELY POLISHED IMAN DAVAMONI TALKS GENDERED PANDEMIC SUPPORT Her mobile beauty platform Purely Polished has intermittently lost business in its two biggest markets during lockdowns, and she’s been speaking out about the gendered way pandemic support is being meted out across industries. Iman Davamoni founded Australia’s slickest mobile beauty and wellness service app after personally finding there was a gap in the market. While on maternity leave from her HR job she found herself fruitlessly searching for a service or app of the same quality that she knew existed overseas. In just weeks she built her minimum viable product and the brand has been up and running for nearly 5 years now. Having weathered the pandemic as a beauty tech startup founder, Iman has thoughts about the way maledominated industries have been offered tailored support while predominantly female industries, like beauty, have been mostly overlooked or lumped in with industries that in fact, have very different needs to beauty. So how has Purely Polished survived and what advice does this HR-professional-turn-startup-founder have for industry compatriots?

How has this lockdown been different, if at all, from the other ones?

“This lockdown has most definitely felt heavier than the other ones. It’s been over a year since the first one in and it’s getting harder to see the light at the end of the tunnel. The government decision to continue having lockdowns is having a huge impact on small businesses and many are starting to close down.”

How are you surviving financially, if you don’t mind us asking? Is the government aid helping? Is there something else you wish was provided? “We’re located across Australia so we’re still able to operate in some cities, although Sydney and Melbourne are our two biggest markets. The government grants are assisting us to a certain level, but it doesn’t touch the surface of the loss we’re incurring.”

How has your business been affected?

“COVID-19 has been both positive and negative for us – our bookings doubled following the last lockdown but the stop and starts have affected our momentum. We raised funding in Dec 2020 and put in place a number of goals but each time we go into lockdown we have to change our focus.”

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Do you think the multi-billion-dollar beauty industry has been given proper consideration through this pandemic? Yes or no and why/ why not? “There has been more focus on other industries such as hospitality. The NSW government has created an initiative to drive people back into restaurants and events with the Dine & Play vouchers. They’ve entirely neglected to address the severe short-term and long-term impact on the beauty industry. The beauty industry is predominantly female and this pandemic has amplified the systemic issue of gender equality.”

How you are you working on your business while you can’t work with clients?

“We’re heavily focused on the cities we’re able to operate in and running our virtual beauty sessions with our corporate clients. We’re spending the rest of the time building out new services, products and initiatives to hit the ground running post lockdown.”

What revenue streams have you been able to develop that you hadn’t really relied upon before?

“During the last lockdown we launched our virtual beauty classes and had a great uptake from our corporate clients. The offering was a perfect way to engage their employees who were working from home.”

In what ways do you think our industry has fared compared to others?

“Beauty products such as skincare and cosmetics sales are through the roof however, for beauty services – the industry has taken a beating and salon owners can only hold for a little more before they start to loose hope.”

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NEWS FREE MENTAL HEALTH SUPPORT FOR SMALL BUSINESS OWNERS NOW AVAILABLE ACROSS AUSTRALIA Bookmark the various new and free mental health support measures that have been made available specifically for pandemic-affected small business owners. The last year and a half has seen COVID-19 lockdowns and restrictions test the small business community in a way that it hasn’t been before. The toll of the financial stress, uncertainty and loss of control has been steep for many. Many non-profits alongside the Australian government have recognised the mental health risk that small business owners in particular face due to these times, and several new and free services catered specifically to owners of SMEs have been created to help. In fact, Australian Small Business and Family Enterprise Ombudsman Bruce Billson says on the ASBFEO site that the department’s recent big campaign drove specific awareness about Beyond Blue’s New Access for Small Business Owners program, which offers free one-on-one telehealth sessions with specially trained mental health coaches. “It is vital small business owners know that help is available if they need it,” says Billson. “New Access for Small Business Owners offers free oneon-one telehealth sessions with specially trained mental health coaches providing evidence-based advice on strategies for managing stress. “Crucially, the New Access for Small Business Owners program is delivered by coaches that have experience in small business. It really helps to know that the person you’re speaking with understands what it takes to run a small business. “We know many small business owners have been hit hard throughout the pandemic, particularly with going in and out of lockdowns and restrictions, and that has understandably taken a toll. “New research released by Xero has found almost 7 out of 10 (68%) of 500 small business owners surveyed reported the past 12 months have been more emotionally draining than any other year they’ve been in business. “It also found small business leaders have collectively lost more than eight million hours of sleep each week due to the demands of running their small business. Trouble sleeping can be a sign of stress. “It’s important small business owners understand if they look after their mental health, they can also help their business. “Our My Business Health web portal is an excellent support tool for small business owners and it links with the New Access for Small Business Owners program, while also providing easy-to-read, practical tips on the day-to-day tasks of running a small business.”

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Beyond Blue’s New Access for Small Business Owners program is available now. Visit My Business Health at mybusinesshealth.gov.au

NewAccess for Small Business Owners

NewAccess for Small Business Owners is a free and confidential mental-health coaching program, developed by Beyond Blue to give small business owners, including sole traders the support they need. The program uses Low-intensity Cognitive Behavioural Therapy (LiCBT) that allows participants to recognise the way they think, act, and feel and break unhelpful thoughts. Over six sessions, coaches with a small business background will work with you to overcome difficult issues, providing you with practical skills to manage stress and get you back to feeling like yourself. At your first appointment your coach will complete an initial assessment with you, and develop a program tailored to your individual needs. NewAccess for Small Business Owners is available nationally by phone or video call. Enquire here.

Ahead for Business for SME owner wellbeing

According to business.gov.au, Ahead for Business is the only bespoke digital hub designed to promote the wellbeing of small business owners. Through the Ahead for Business digital hub small business owners can access tailored resources, connect to the online community and track their mental health and wellbeing journey. The Australian Government is providing an additional $0.9 million over four years from 2020–21 to continue the Ahead for Business program delivered by the mental health organisation Everymind. This builds on the Government’s earlier $3.1 million investment in Ahead for Business announced in the 2018–19 MidYear Economic and Fiscal Outlook. You can find more information about small business support at business.gov.au as well.

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UPDATED ROADMAP TO RECOVERY FOR NSW SHOWS BEAUTY TO OPEN WITH NO CAPS AT 80% DOUBLE VACCINATED Caps on number of clients on premise scrapped at 80% double vaccinated in NSW as long salons adhere to the 1 person per 4sqm rule, follow mask mandates and require client check-in. Services opened up to all clients 1 December 2021. NSW has a clear path to follow out of the pandemic and lockdowns, with the roadmap for easing restrictions at the 80 per cent double dose target revealing a brighter future for the community, including the beauty industry. According to this announcement, beauty and personal services will be allowed to recommence uncapped with one person per 4sqm and masks are still required indoors unless they must be removed for a treatment. This is good news for beauty, which was allowed to open in a limited fashion once the state hit 70 per cent double dose target. From 1 December 2021 personal services such as hairdressers, spa, nail, beauty, waxing, tattoo and massage can operate with one person per 2 sqm regardless of vaccination status, so long as the state has hit its 80 per cent double dose target previously. Masks will only be required outdoors.

Further information

From the Monday after NSW hits the 80 per cent (aged 16 and over) double dose vaccination target, eased restrictions will allow those who are fully vaccinated to have up to 10 people visit their home, participate in community sport, and access hospitality venues (where drinking while standing up will be allowed indoors). All premises will operate at 1 person per 4sqm indoors, and 1 person per 2sqm outdoors. Then-Premier Gladys Berejiklian said the 80 per cent roadmap will also remove the limit of fully vaccinated guests for weddings and funerals, and remove customer caps for personal services such as hairdressers. “I know people are counting down the minutes until we reach 70 per cent double dose and the freedoms that will provide, and today we are providing further certainty by announcing the 80 per cent roadmap and future settings,” Ms Berejiklian said. From 1 December further changes will be introduced including all venues moving to the 2sqm rule, masks will not be required indoors at offices, indoor pools and nightclubs can reopen, and unvaccinated people will have greater freedoms. If you are not booked in for a COVID-19 vaccine, you are encourage to book an appointment as soon possible. For the latest information visit nsw.gov.au/covid-1–9 .

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NEW

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NEWS VICTORIA’S MYSKIN CLINICS EYEING EXPANSION OPTIONS AS THE MARKET FOR NONINVASIVE TREATMENTS GROWS Ruth Callaghan, Director of Cannings Purple, tells Professional Beauty how massive market demand for non-invasive cosmetic procedures and strong competition for property has the family business behind Victoria’s MySkin Clinics looking for opportunities for growth. Businessman Paul Patikkis bought MySkin about three years ago as a distressed asset and will double the number of clinics across the State by 2022. And despite 2020 being a difficult year with extended lockdowns, four new MySkin locations have opened across Victoria in the past five months on the back of customer demand. “I can usually identify businesses that have strong foundations that just need a bit of TLC,” he says. “Here, the clinics were too clinical, the culture wasn’t right and the staff turnover was too high, so we focused on the experience and our people and brought our training in house. It makes a big difference.” Mr Patikkis immediately repositioned the business, changing the name from MySkin Laser, and set about building a clientele who were educated about their personal circumstances, rather than aiming for volume. “I wanted to distinguish myself from other competitors. I wanted to be a skin clinic that does laser, not a laser clinic that does skin – and that reflects our belief that you need to know the skin you are in,” he says. “We are not a volume business that focuses on getting people in and out the door. We believe in developing trust, offering personal service, and building loyalty. But with most players in the multi-billion sector operating under a franchise model, there are relatively few suitable targets. “We don’t run a franchise model, we are the only family-run and owned business of our size in this space in Victoria,” he says. “There were five opportunities in the past few months and I took them all. We are opening our 12th clinic in August. I’d love to acquire more so I need to look to the bigger players.”

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Mr Patikkis says acquisition is a sensible strategy given strong interest in the fast-growing market but there remain barriers to entry, particularly in finding good locations. “There’s no more room in shopping centres. The real estate for this sector is crowded,” he says. “In terms of growth there’s huge potential but this is a market that is both booming and very competitive.” Pitcher Partners corporate finance executive director James Beaumont, a long-term advisor to the Patikkis Group, says the demand for cosmetic procedures has defied all predictions. “Interest in accessing cosmetic and aesthetic procedures is now at record highs, with around a billion dollars spent each year by Australians on laser and beauty treatments,” he says. It’s also a market that has something for every age group. “It might be younger customers who want advice and preventative treatment, customers in their 30s who might want laser treatment or to improve their skin, as well as older customers who want to look a little younger and want injectables or wrinkle relaxers.” “Last year, when people’s holiday expenditure was curtailed and everyone was staring at themselves on camera, we created a Zoom generation who decided it was time to give cosmetic clinics a go.” Mr Beaumont recently brokered the sale of 56 Australian Skin Clinics to industry dominant SILK, which has 61 clinics across the country, and which has a goal of 150 clinics in the medium term. The $52 million deal demonstrated the level of interest in the market, including the importance of acquiring territory for expansion. “There’s significant upside for this sector, but customers are also discerning,” Mr Beaumont says. “This is a sophisticated customer market who knows what they want, have strong opinions about quality, safety and experience, and they are prepared to pay for it. “Paul Patikkis and the MySkin Group is well positioned for growth.”

NEWS

BLC COSMETICS APPOINTED EXCLUSIVE DISTRIBUTOR OF IN ESSENCE ESSENTIAL OILS BLC Cosmetics is now the exclusive distributor of In Essence essential oils and diffusers in Australia and New Zealand. Founded in Melbourne over 30 years ago, In Essence continues to be committed to sourcing the finest essential oils and finding innovative ways to deliver holistic health and wellbeing. In Essence is Australian owned and manufactured with a comprehensive range of TGA listed essential oils and innovative diffusers. Nikki Somerset, CEO of BLC Cosmetics said, “I am thrilled to welcome In Essence to our suite of brands. The power of wellbeing through aromatherapy is well known in professional circles and In Essence offers our partners a solution for on-premise ambience as well as a prestige, solutions-based retail range featuring complementary medicines to treat afflictions such as anxiety, stress and hormone imbalance, as well as sleep, digestive and breathing disorders.” In Essence is regarded as the best and most trusted pure essential oil brand in Australia. All oils are bottled in Victoria and undergo a stringent Quality Assurance program in line with regulatory standards to ensure an authentic, pure essential oil sourced directly from nature. A panel of trained complementary and traditional medical experts include Pat Princi-Jones (aromatherapy), Dr Carmel Harrington (sleep), Sharon Johnston (nutrition) and Georgie Collinson (anxiety) will be working together with BLC Cosmetics clients on how to incorporate essential oils into everyday solutions in salon and at home. All products in the In Essence range are free from harmful chemicals, synthetic fillers, parabens, and pesticides. All In Essence essential oils are vegan friendly and do not contain products derived from animals. Find out more at inessence.com.au and www.blccosmetics.com.

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BUSINESS INVESTIGATION

GOING ROGUE Have your clients gone Tik Tok crazy? Ruby Feneley talks to Dermatologist Dr. Cara McDonald and Dermal Therapist Yadira Galarza Cauchi about correcting online misinformation and dealing with clients’ complexion crises. MY FIRST SKINCARE misadventure happened at 14. I was short on funds and high on painful pimples when I read that Natalia Imbruglia treated her acne with toothpaste. A dollop of Colgate later and I had a constellation of chemical burns to complement my acne outbreak. Inadvisable skincare hacks are nothing new, but social media is now distributing them at a rapid rate. Meanwhile, digital creators chasing engagement and playing to algorithms are concocting beauty “shortcuts” that range from ineffective to downright dangerous. This year, Australian Big Brother contestant Tilly Whitfield went global for all the wrong reasons. In an event covered everywhere from Business Insider and The New York Times to LADbible and Cosmopolitan (any publicists’ dream), the reality star was hospitalised after following an at-home-Tik Tok beauty hack. Guided by a TikTok video Tilly performed DIY freckle tattooing using acupuncture needles and eyebrow dye purchased from eBay – the resulting infection caused a temporary loss of eyesight, severe facial swelling and permanent scarring. Unsuccessful attempts to correct the damage have cost her over $12,000. While this is an extreme example, Dr Cara McDonald says many clients land in her office after following advice on social media. Microneedling, peels and the mistreatment of subsequent skin reactions can be a slippery slope for skincare novices. She explains that while “some procedures like low-strength peels or very superficial micro-needling can be safe to perform at home, clients don’t necessarily understand infection controls or the intensity of the products they’re using. “ She adds: “I would only ever recommend at-home procedures if the client has been educated and supplied with the products and equipment by a trained professional.” Yadira Cauchi, a dermal therapist and beauty writer, says she has seen and heard almost everything when it comes to clients’ experiments with online trends. “Where do I start?” she laughs. “People sticking potato on their face to clear their acne? Or rubbing actual salmon fillets onto their skin for omega-3 benefits?” She says that the issue with Tik Tok is that skincare hacks prioritise shock value and virality over efficacy. “It does irk me that impressionable young people are trying them. The internet is a wild place for skincare advice, and people are always looking for a quick fix.” With retailers closed during lockdown, tight budgets and e-commerce deliveries delayed, it’s perhaps unsurprising clients turn to skincare solutions in their kitchen cupboards. In recent years, Dr. Cara McDonald has also noticed a swing towards natural, single-ingredient products driven by confused messaging around health and sustainability. She says, “the ‘natural’ skincare movement has accelerated in recent years, as people become more concerned with the impact the environment has on their bodies, and the impacts humans have on the environment.” She says that, unfortunately, the equation drawn by online articles and beauty consumers is inaccurate. “Consumers are incorrectly led to believe that ‘natural’ skincare is better for them and the environment. The reality is that ‘natural’ is an unregulated marketing term with no true definition or meaning.”

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Yadira Galarza Cauchi

Cara says it’s helpful to explain to clients that you can have “too much of a good thing, especially with acidic ingredients found in popular home remedies like apple cider vinegar and citrus-based ingredients.” It’s essential to explain to clients that while some ingredients are beneficial in skincare, their benefits are unlocked through cosmetic chemistry. “Products that have been scientifically formulated and validated for safe and effective results may contain natural ingredients – but at specific levels. Too little of an active and the product will be ineffective, too much and it can be harmful.” She also says that while home remedies may work for some, they are not tested, nor do they come with usage recommendations for different skin types. Commonly recommended products on social media like coffee scrubs or raw coconut oil could work for some skin types. The issue is that the influencer recommending them is a sample study of one. “An exfoliating scrub made out of coffee grounds might be okay for someone with congested, robust skin, but it can cause irritation, breakouts and barrier breakdown in others. Likewise, coconut oil can provide a nourishing barrier for some people – but congestion and breakouts for others.”

BUSINESS INVESTIGATION

THERE ARE SO MANY REASONS WHY SOMEONE WILL TRY AN AT-HOME TREATMENT RANGING FROM COST, ACCESSIBILITY AND SIMPLE NAIVETE... EVEN THE MOST HIGHLY TRAINED OF US HAVE DONE SOMETHING SILLY WITH OUR SKIN .

Cara McDonald

Yadira, whose salon ranges clinical products, says she avoids talking down to clients and instead focuses on the results they’re trying to achieve. She says that focusing on results and the bigger picture reassures clients that you have their best interests at heart. “At the end of the day, I want to introduce them to products that will get them the results they’re after.” She tells Professional Beauty that a big piece of the puzzle is helping clients navigate beauty marketing in general, whether from social media accounts or major retailers. “I talk to clients a lot about beauty marketing – about terms like ‘clean’ and ‘natural - a lot of clients don’t understand that something ‘natural’ like an essential oil can be irritating.” As clinically active formulas are now available on the mass market, there is also an important conversation to be had around using actives at home. “The majority of people are over-using actives – they gravitate to the strongest product because they think it will get them the fastest results.” Yadira says that often her clients will present a pile of products they have purchased online, with either no idea how to use them or no idea which one in their new 12-step regime is causing a problem Yadira feels this service is part of being a beauty professional in the age of social media: “There is just so much conflicting advice being thrown at people online – from social media to mainstream beauty companies – people are completely confused.”

When things go wrong: So what if your client has racked up more damage than a wasted salmon slab? Tilly Whitfield said that after her skincare disaster went viral, the

feedback she received was highly critical. She told The New York Times: “The main response has been that I’m stupid, and yeah, I agree.” While the temptation to say “I told you so” may be high, there’s little to be gained by rubbing salt in the wound (hey, they may have already tried that). Dr McDonald says feelings of shame can compound the problem and stop the client from seeking professional help. Being empathetic is essential when getting the whole story from a client who may be embarrassed. It is also essential to acknowledge the environment clients are making these decisions in. “There are so many reasons why someone will try an at-home treatment – ranging from cost, accessibility and simple naiveté. In a social media-saturated environment, many people have no other information available to them. It’s important to acknowledge the volume of misinformation online and remember that even the most highly trained of us have done something silly with our skin! n

CARA’S TIPS: Got a client who is staying zip? Language is important when trying to get to the bottom of a skincare mishap. Start with what you’re seeing, and work backwards. 1. Discuss what you think may have happened with your client, and make it sound like something many people have done before. Even if you get it wrong, it might prompt them to open up when they realise they’re not the only person who does these things. You can say something like: “You’re skin is really irritated and inflamed; we usually see this when people try things that aren’t right for them – it happens all the time with people following advice they get online.” 2. “You have some signs of scarring and post-inflammatory hyperpigmentation. We often see this when people have done procedures that are too aggressive for them, or from an infection. This is pretty common when people are showing us how to do things online but aren’t seeing us in person first.”

PROFESSIONAL BEAUTY

THE SOURCE OF SCIENCE AND SUSTAINABILITY: THE OCEAN

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COVER STORY

For over 50 years Thalgo has been renowned for biological marine research and innovation. Today with the launch of the new Source Marine range Anita Quade talks with Thalgo about their commitments that go beyond the jar to make a meaningful difference to both skin and sea. THE PIONEERING SPIRIT Inspired by the regenerative power of the sea, visionary pharmacist, André Bouclet, established Thalgo in 1964 as the world’s first laboratory specialising in skincare products to utilise the bioavailable benefits of algae and marine extracts. Derived from a combination of “Thalassotherapy” and “Algae”, Thalgo’s formulations were initially intended for the medical world and thalassotherapy centres. In 1966, Bouclet developed a unique algae micronisation process that ruptured the algae’s delicate cell wall whilst preserving the potency and integrity of its contents. This new method allowed Bouclet to capture and utilise the highly active marine ingredients without degrading them. Bouclet filed a medical patent for the combination of three micronised algae that he chose for their wealth of bioactive and bioavailable ingredients. This “MMA” contained 9 marine minerals and 5 marine micronutrients that were easily assimilated by the skin and subsequently prescribed to deliver therapeutic benefits for skin, rheumatic and circulatory disorders.

THE GLOBAL SEARCH FOR UNPARALLED MARINE POWER While there are five main zones in the world that are known to be rich in marine algae—Japan, South Australia, South Africa, Atlantic Europe and Indo-Australia and Thalgo has remained dedicated to its mission to explore the entire world for water rich in trace elements. Extending the search beyond French coastlines, Thalgo seek to find the world’s richest sources of marine biodiversity. By doing so, they are able to extract the most concentrated and potent marine actives that deliver incomparable biological benefits for the skin’s cells. When sourcing, their approach is both respectful and sustainable as the algae are harvested in wild and protected areas according to best practices. By prioritising “green” extraction methods and ensuring Thalgo are able to guarantee respect for their reproduction period, control of the harvest area, preserve and protect natural resources and assure the high quality and safety of each extraction.

PROFESSIONAL BEAUTY

BY PRIORITISING “GREEN” EXTRACTION METHODS AND ENSURING THALGO ARE ABLE TO GUARANTEE RESPECT FOR THEIR REPRODUCTION PERIOD, CONTROL OF THE HARVEST AREA, PRESERVE AND PROTECT NATURAL RESOURCES AND ASSURE THE HIGH QUALITY AND SAFETY OF EACH EXTRACTION.

NEW SOURCE MARINE HYDRAFORTIFYING FACIAL A new professional treatment concentrated in remineralising active ingredients that instantly hydrate and visibly strengthen thirsty skin in 60 minutes. An exceptional massage technique with the professional-only Oligo-Marine Massage Cream includes smoothing, relaxing and stretching movements for total relaxation and optimal skin cell receptivity. Using a sequence of moves inspired by the sea with aquatic strokes, swirls with fingers and palms, ocean rolls and aquatic decompression, the therapist is the key to activating the tissue metabolism to boost cutaneous vascular irrigation and inundate the skin cells with water and marine micronutrients. The star of the treatment is the professional-only OligoMarine Mask, an easy-to-use, but highly effective and sensorial preparation of Alginates and Micronised Marine Algae. Containing the highest concentration of marine actives, it infuses the skin with water and essential micronutrients.

THE SOURCE: SÈVE BLEUE DES OCÉANS FROM THE PINK GRANITE COAST Sève Bleue des Océans is a source of highly concentrated complex to treat dehydration. Drawn at a depth of 22 metres from an underground pool at the heart of the Pink Granite Coast in Brittany, it becomes naturally charged in minerals essential for skin as it runs through underwater geological layers. Obtained using sustainable filtration methods, it is 12 times more concentrated in marine Manganese, 14 times more concentrated in Silicon and 8 times more concentrated in Zinc than ocean water. These essential marine minerals can be directly assimilated by skin and gives it high hydrating power.

NEW SOURCE MARINE FROM THALGO Water, the main component in skin (70%), is essential for its proper structure, balance, renewal and key functions including elasticity and barrier function. External aggressors (wind, cold, UV, smoking, alcohol, etc.) along with ageing and hormone imbalances can cause skin’s

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water reserves to deplete, and when skin is thirsty, it becomes dull, uncomfortable and may present dehydration lines. New Source Marine from Thalgo features Sève Bleue des Océans and Micronised Marine Algae Filtrate together with other advanced algae to correct the three causes of lack of water in skin: strengthening the hydrolipidic barrier, restoring the dermal water reserves and optimising water exchange between the dermis and epidermis.

COVER STORY

NEW SOURCE MARINE RETAIL COLLECTION • Intense Moisture-Quenching Serum 30ml RRP $100 • Hydrating Melting Cream 50ml RRP $85* • Hydrating Cooling Gel-Cream 50ml* RRP $85 RRP • Revitalising Night Cream 50ml RRP $90 • Smoothing Eye Care 15ml RRP $60 • Rehydrating Pro Mask 50ml RRP $65 • 7-Day Hydration Treatment RRP $65 *also available in an eco-refill.

GOING BEYOND THE JAR Thalgo’s commitment to innovation, excellence and efficacy extends beyond products and ingredients to creating a new paradigm within the beauty industry: safety, responsibility and sustainability. Committed to delivering formulas that are increasingly more natural, we are also dedicated to protecting the environment, and particularly the sea, for future generations. In doing so, Thalgo has pledged 5 commitments which to guide every aspect of the brand evolution: • Commitment #1: Clean Ocean with partnerships like The SeaCleaners to make a difference. • Commitment #2: Green Pack for sustainably designed, sourced and produced packaging. • Commitment #3: Clean Beauty reformulating to deliver a minimum 90% natural origin ingredients, vegan products. Commitment #4: Green Factory our ECOCERT pharmaceutical laboratory recycles water, carb, plastic and wood as well as uses natural cleaning products. Commitment #5: Eco Gestures we encourage our teams, salons and therapists to contribute to ocean clean-ups and reduce human impact by reducing printing, electric consumption and single use items. n www.thalgo.com.au @thalgoaustralia Thalgo is distributed in Australia by BLC Cosmetics customerservice@blccosmetics.com +61 2 8667 4695

PROFESSIONAL BEAUTY SALON OFFER Contact customerservice@blccosmetics.com to book an appointment with one of our BDMs to introduce you to Thalgo and the Source Marine range, and at the end of your appointment we’ll send you a complimentary gift worth over $400 including selected full-sized Thalgo marine heroes. Offer available to new ABNs to BLC Cosmetics until 31 December 2021 or while stocks last.

THE SEACLEANERS X THALGO The ocean releases more oxygen into the atmosphere than all the forests in the world but the ecosystem is asphyxiated by aquatic pollution of which 80% comes from land. Every year, over 8 million tons of plastic is discharged into the ocean there is one item of plastic waste in the ocean for every five fish. IF WE DON’T ACT NOW, BY 2050 THERE WILL BE MORE PLASTIC THAN FISH IN THE OCEAN. By joining forces with The SeaCleaners NGO, Thalgo is accelerating its commitment to protect and preserve the ocean. Set up by yachtsman, Yvan Bourgnon, The SeaCleaners is an association dedicated to fighting for a pollution-free ocean. In addition to coastal clean-ups, waste reduction and public awareness campaigns, The SeaCleaner’s emblematic Manta project provides an innovative, effective and tangible solution to combating sea pollution. The Manta is a sea giant, a vessel that has been specifically designed to collect, treat and repurpose sea pollution, revolutionising what can be achieved in this realm. Planned to launch in 2024, the Manta will also have two multipurpose boats – Mobula – that will be built into the back of the Manta to supplement its collection capacity. They will enable macrowaste, microwaste and hydrocarbon to be collected in narrower, shallower and more difficult to access spaces where manoeuvrability is limited. As a committed yachtsman himself, Bernard Sirop - Thalgo’s Managing Director – shares Bourgnon’s dedication to protecting the sea and the pair’s shared values naturally galvanised their meeting into a partnership. Find out more at www.theseacleaners.org

PROFESSIONAL BEAUTY

BETTER

together

Sharing is caring this holiday season! Whether it’s a gorgeous gift pack, a little luxury or a decorative piece to bring some holiday cheer, give the gift you would love to receive! Photography: Brandee Meier Concept and styling: Ruby Feneley

Lycon Skin, The Art of Multi-Masking Pack, LYCON Cosmetics, (07) 3004 6200 Aspect Dr, Limited Edition Skin Excellence Kit, Advanced Skin Technology, 1800 648 851 Sothys Detox Eergie Holiday Pack, Sothys, 1800 816 599 Glasshouse Fragrances, Spinning Carousel A Tahaa Affair, glasshousefragrances.com Biologique Recherche, Liposome Serum Authentique, biologiquerecherche.com.au Synergie Skin, Lumi Balance, Synergie Skin, Synergieskin.com.au Guinot, Nouvelle Vie Cream, Guinot Skincare, 1300 811 024 Susanne Kaufman, Cleansing Gel, Susanne Kaufmann, mecca.com.au Asap, B+ Firming Eye Lift, asap, asapskinproducts.com, 1300 131,970 Skinceuticals, Silymarin CF, Skinceuticals, Skinceuticals.com.au Lola James Harper, The First Morning of Spring Candle, libertineperfumerie.com.au Santa Maria Novella, Palla in Ceramic Bauble, smnovella.com.au Emma Lewisham, Skinreset Serum, emmalewisham.com Augustinus Bader, The Serum, augustinusbader.com Priori, LED Unveiled, BLC Cosmetics, 1800 659 777

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SKINCARE

Biologique Recherche, U-Fill PIGM 400, Biologique Recherche, biologiquerecherche.com.au Trudon, Gloria Candle, trudon.com.au Cosmedix Crystal Cleanse Hydrating Liquid, Advanced Skin Technology, 1800 648 851 Biossance Squalane + BHA Pore Minimizing Toner, sephora.com.au Ultraderm, Renew Radiance pack, Ultraderm, 1300 660 297 I Image, Hydrating Night Radiance and Hydration Trio, I Image Skincare, 1800 625 387 The Secret, Serum, thesecret.com.au E.S.K, B Quenched Moisturiser, E.S.K Skincare, (02) 8806 0107 Liberty Belle Rx, Glam Squad Hydrating and Brightening Serum, Liberty Belle Rx, libertybelle.com.au NIXE, Facial Serum, NIXE, nixebeauty.com Augustinus Bader, The Eye Cream, Augustinusbader.com O Cosmedics, Nourishing Cleansing Balm, Inskin Cosmedics, (02) 971 2811 Penhaligon’s, Babylon Eu de Parfum, libertineparfumerie.com.au Hydropeptide, Optimist Serum Mist, BLC Cosmtics, 1800 659 777 Perrier Jouet, Blanc de Blancs Champagne, Perrier Jouet, danmurphys.com.au

PROFESSIONAL BEAUTY

Skinstitut Expert Range Expert range, skinstitut.com

Synergie Skin Lumibalance MultiActive Facial Oil Synergieskin.com

Aspect Intense Hydration Sheet Masks, aspectskincare.com

Rationale #2 Gelcreme, Rationale, rationale.com

Aesthetics RX AHA Cream Cleanser, Aesthetix RX, aestheticsrx.com.au

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SKINCARE

Dr Roebucks Gow on the Go Essentials Kit, drroebucks.com

Dermaviduals LIDLOTION Dermaviduals, 1300 420 223

Raww Bukuchiol Boost Face Oil, raww.com.au

Enbacci Complete Body Firming Lotion, Enbacci, (03) 9041 85 8597

Medik8 Oxy-R Peptides Brightening Peptide Solution Advanced Cosmeceuticals, 1800 242 011

PROFESSIONAL BEAUTY

Sisley Black Rose Gift Set, sisley-paris.com.au

Charlotte Tilbury Charlotte’s beauty Dreams and Secrets, charlottetilbury.com.au

Synergie Skin Christmas BonBon , synergieskin.com

Image Skincare Luminous Collection, 1800 625 387

Penhaligon’s Nose Twitcher Gift Set, libertineparfumerie.com.au

Morphe The Fine Nine, au.morphe.com

Sothys Limited Edition Makeup Collection, Sothys, 1800 816 599

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Synergie Skin Beauty Boost Transformative Trio, synergieskin.com

FESTIVE GIFT GUIDE

Aspect Dr Skin Excellence Kit, aspectskincare.com

Santa Maria Novella Ceramic Bauble, buy.smnovella.com.au

ENDOTA New Age Hydrating Pack, endota, endotaspa.com.au

Face Halo Classics facehalo, facehalo.com.au

Pure Fiji Palm Christmas Cracker, 1800 387 387

Ultraderm Renew Radiance Kit, ultraderm.com.au

Silvi Pillow Case, Silvi, au.mysilvi.comx

PROFESSIONAL BEAUTY

LETS DANCE

Ready to party 2021 away? Create show-stopping looks with our dazzling round up of festive season favourites.

Photography: Brandee Meier Concept and styling: Ruby Feneley

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MAKE UP

LEFT Jane Iredale, Dazzle and Shine Eyeshadow Kit, Margifox Distributors, 1300 850 008 Lust Minerals, Miner Primer, lustminerals.com.au Kester Black, Blackout Pencil in Matte Black, Kesterblack.com Inika, Rose Petal Lipliner, inikaorganic.com Inika, Angled Eye Brush from Inika Brush Set, inikaorganic.com Ere Perez, Arnica Concealer, Ere Perez, ereperez.com Advanced Minerals, Day Colour Palette, Advanced Mineral Makeup, advancedmineralmakeup.com.au Charlotte Tilbury, Nudegasm Face Palette, charlottetilbury.com.au Anastasia Beverly Hills, Primrose Palette, Sephora.com.au Ere Perez, Oat Milk Foundation, ereperez.com Jane Iredale, Beyond Lash Volumizing Mascara, Margifox Distributors, 1300 850 008

ABOVE Trinny London, Lash2Brow, Mascara and Brow Gel, trinnylondon.com Charlotte Tilbury, The Super Nudes Lipstick in Runway Royalty, charlottetilbury.com.au Vapour Beauty, Blush in Erose, sephora.com.au Babor, 3D Firming Serum Foundation, Babor Cosmetics Australia, 1800 139 139 Inika, Brush Set, inikaorganic.com Trinny London, BFF Rebalance Tinted Serum, trinnylondon.com Pat McGrath Labs, MTHRSHIP MEGA: Celestial Oddysey Christmas Palette, patmcrath.com SLA Luminizer in 04 “Marvelous Glow”, Encore Beauty, (02) 9686 3488 Giorgio Armani, Lip Power in 403 “Fighter”, giorgioarmanibeauty.com.au Youngblood, Innocence Palette, PBS, 1800 625 387 Morphe, Painted Desert Artistry Palette, Morphe, au.morphe.com

PROFESSIONAL BEAUTY

2021 BEST OF SUNSCREEN Beach ready? We’ve got you covered with our top picks for the summer season. These sun-safe saviours make slip, slop, slapping a breeze! Photography: Brandee Meier Concept and styling: Ruby Feneley

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SUNSCREEN

Sunbutter, SPF 50+ Water Resistant Reef Safe Sunscreen, sunbutteroceans.com.au Ultraderm, Daily Protector Tinted Base + Moisturiser SPF 50+, Ultraderm, 1300 660 297 Medik8, Physical Sunscreen SPF 50+, Advanced Cosmeceuticals, 1800 242 011 Naked Sundays, Hydrating Glow Mist SPF 50+, nakedsundays.com.au Mesoestetic, Melan 130 Pigment Control Mesoprotech 50+, Advanced Cosmeceuticals, 1800 242 011 Mukti, Tinted Moisturiser with Sunscreen SPF 15+, mukti.com.au I Image Skincare, Prevention Daily Moisturiser SPF 30+, PBS, 1800 625 387 Manola, Manola Health SPF 50+ Sun Shield, Sothys, 1800 816 599 Skinceuticals, Ultra Facial Defense, SPF 50+, skinceuticals.com.au Emma Lewisham, Skinshield SPF 30+, emmalewisham.coS Ultra Violette, Queen Screen SPF 50+, ultraviolette.com.au We are feel good inc, Kakadu Plum Sunscreen Lotion SPF 50+, wearefeelgoodinc.com.au

THE BRONZE AGE

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MASTERCLASS FEATURE

Heading into the party season and beyond Anita Quade chats to tanning experts to find out the golden looks for the year ahead.

PROFESSIONAL BEAUTY

MASTERCLASS

Artav I SEE A SHIFT BACK TO SALON PROFESSIONAL TANS. TIME EFFICIENT APPLICATIONS, FAST DEVELOPING, AND GIVING A CHOICE OF PRODUCT TO SUIT EVERY SKIN TYPE. OFFERING FORMULAS SOURCED FROM NATURAL AND SUSTAINABLE INGREDIENTS, WITH THERAPEUTIC BENEFITS - WHILE STILL GIVING THE “SUNKISSSED” LOOK EVERYONE IS AFTER. Andrew Taverna, Director Artav www.naturallook.com.au

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THE ROMANTIC This soft, romantic makeup look is ideal for any occasion. Create a dewy, polished complexion with our multimasking BB Cream! This acts as a primer, foundation, moisturiser and SPF. Pair this with Airbrush Finish Mineral Concealer and Baked Bronzer in Island Goddess for contour and highlight. For a bronzed glow all over, apply Sun Goddess Illuminating Bronzer on the cheeks, forehead and bridge of nose. Finish with Mineral Blush in Airess on the apples of the cheeks. Eyes feature Soft Nude Eyeshadow Palette and Glide on Gel Liner in Espresso. Brows defined with Brow Styler to frame the eyes and finally, enhance lips with Lipstick in Bebe Doll and Lip Plump in Seduction on top.

PROFESSIONAL BEAUTY

MASTERCLASS

TANOLOGIST I think 2022 is going to be all about transparent tanning. Self-tan without guide colour is still new to a lot of people and they can be nervous to try it out for the first time but once you glow clear, you won’t want to go back - trust me. You get all the benefits of self-tanning without any of the downsides no stained sheets, no clogged pores, no dry skin and no orange tones! Our Tanologist self-tan formulas are all Derma approved, clean, clear and customisable to allow you to get an amazing glow without any of the negatives, I really believe 2022 is the year of clear! Lottie Tomlinson, Tanologist Founder www.tanologist.comw

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MINETAN After so much time spent in lockdown, the focus is already shifting from minimal and cosy, to party-ready. We saw from this season’s Fashion Weeks that all-out glam is back for 2022. In the world of tanning that means consumers will be looking for luxe, rich, ultra-dark tan results. Formulas such as the MineTan Absolute or Moroccan Pro Spray Mists will be in demand for their decadent but deeply hydrating dark tanning results. Both formulas deliver super-dark, intense professional tan results whilst helping to nourish and transform skin. Kirstie Kirkham, MineTan Founder www.minetanbodyskin.com

PROFESSIONAL BEAUTY

SALON REVIEW

Family

VALUES

Many businesses say they’re ‘a family,’ but few come as close as Jeannie Burke and her team at cult-beauty destination Venustus, Paddington. Jeannie and her therapists have worked together for over 20 years. She talked to Ruby Feneley about training and retaining the people who bring your beauty business to life.

The Venustus philosophy: Clients who have visited Venustus find it hard to describe the experience. One Google reviewer writes: “An incredibly special space that cannot be described as simply “a spa” or “salon,” the staff give so much of themselves to heal their clients.” Staff training at Venustus goes beyond beauty therapy: they practice reiki, aromatherapy, remedial massage, hot rock, shiatsu and crystal healing – and work with shamans on a regular basis. None of this is covered in a dermal or beauty therapy diploma, all of it is taught by Jeannie herself – interdisplinary training that takes years for each team member. Jeannie Burke has built a business focused on healing the physical, mental and spiritual. A trip to Venustus starts with a consult in which Jeannie works through pain points in your life, the way a physio might target knotted muscles. Jeannie said when she received her first facial, she realised the power of beauty therapy to shift emotions. This is what she wants to achieve for her clients, “I wanted to make people feels that good!” Venustus’ offering draws from practices found all over the world. Jeannie’s approach to the beauty business came from an unexpected place: a steak and onion sandwich. She says: “I grew up in a very traditional family. On the weekends we sold steak and onion sandwiches at Flemington markets. But around us were all these different stalls: Lebanese food, Greek food, people from all different cultures selling flowers and oils.” She then travelled to Europe where she was enamoured with the holistic, and dynastic approach to trade and agriculture. She says: “In Italy you see generations of families who work as bakers, and when you have that intergenerational accumulation of time and knowledge – they are

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JEANNIE’S TIPS FOR CONNECTING POST-COVID: •

•

Speak mindfully: “Conversation is so overrated – you don’t need thousands of words. It’s about reconnecting, and doing treatments is our connection to people. If you’re going to speak, make it count. Assess afresh: “In terms of clients, I’ve told my staff to treat everybody like a new body. Don’t do what you’ve done before. Everybody will have dealt with the lockdown differently.” Connect with nature: “We work with shamans a lot, but they’re simply there to remind us to get out in nature. Are you out under the sky? Being in nature helps heal, whether that’s the ocean, the forest, the grass. Whatever you can land on.” Practice gratitude: Every day, I run gratitude. “I am grateful I can hear; I am grateful I can see, I am grateful I am a free woman – because half of the world is not. Find what works, but running gratitude starts your day differently.” Create space: “Think about how you can be your best self for yourself. “It’s not about doing more work. It might be opening my son’s door to let the puppies in to wake him up instead of yelling at him! It creates a happier moment.”

incredibly gifted at what they do.” However, in the beauty industry, where turnover is high, this accumulation of knowledge can seem unachievable.

The “people problem” The beauty industry “talent shortage” has been brought into sharp focus during the rush to clear bookings following four months of lockdowns. Wendy Michetti, Director at HABA says, “Everyone is screaming out for staff.” Pandemic border closures have cut off the supply of British and Irish beauty therapists on working Visas. Meanwhile, increased specialisation has made positions in full service businesses harder to fill: “The therapist answering a job application may only want to specialise in skin, brows or lashes – so your pool of applicants is reduced,” says Michetti. Jeannie tackled this issue early in her career: “Everyone is shocked when I say I’ve had the same staff for 20 years” she laughs. Initially, like many business owners, Jeannie had a two to four year turn over. As her

Creating a lifelong dream team: Her first step was removing herself from services. “When I realised ‘this is not working, I was on the floor doing treatments – I realised I needed to get off the floor.” As the owner and “the brand”, she was told this was a colossal mistake - “fortunately, I rarely listen to other people!” She then looked at recruitment. She says “When you’re hiring, it’s not a perfect scenario where you’re simply scaling your business. It’s usually been going great, and then someone leaves, and you’re scrambling.” Jeannie concentrated on what she needed from potential candidates - their time. “We train intensely and broadly. Even if you’re diploma qualified and experienced you will spend years training. What I needed was a willingness to learn.” She soon found a way to establish whether the therapist had any intention of spending that time: “When you say, ‘I want your whole career’ you can very quickly tell which ones are not going to stay longer than a year – because they look horrified!” Cultural fit is also as essential as native ability. “I will have candidates in for paid trials, sometimes over multiple days. They can also see what it’s like to work here and if it’s right for them, which is important.” Often Jeannie says, this process doesn’t

SALON REVIEW

offering evolved and the services performed became more complex, “It very quickly became a nightmare.” She explains that staffing turns many entrepreneurs away from the industry. “You’re recruiting and training constantly – you get one person skilled up, and then someone leaves and a lot of my peers quit because it became such a grind, the common thread was ‘the staff are the biggest problem.” Jeannie decided she wanted to keep her staff for life.

result in permanent employment. “It’s not because that person isn’t great, they just might not fit, or they might not be ready. I have told people to come back in three years and re-apply.” Jeannie says the staff who “make it” at Venustus are drawn to the philosophy. “We had someone write on Instagram ‘don’t even bother applying if you’re not a vegan – which is not true! My staff are drawn to that alternate world, but they want a structure of a career. Beauty therapy is our Award. But we are also involved in energy work, healing and crystals. The men who work across the road think we’re witches because they see us saging!” Keeping staff requires more than an alignment of values. Permanent contracts and competitive salaries are part of the picture. A culture of trust is another. “You can’t tell someone ‘I want your whole career’ and not give in kind. My philosophy is, very simply, to say yes to everything they ask for: from flexible working arrangements to the tools they need to do their job. She also encourages them to use the training they receive at Venustus to find themselves as beauty therapists. “I tell them, you need to work in a way that’s authentically you. You can’t be a replica of me. If they’re working that way, they feel relaxed, they’re not burnt out at the end of each day.” One hour at Venustus means something different for every client “My girls are free and encouraged to personalise and work on the fly.” Jeannie has also found that some standard salon practices exclude fantastic team members. While Venustus has a product range, there are no sales targets. This allows more introverted therapists to feel comfortable in the workplace. “Just because you’re not a salesperson doesn’t mean you don’t have strengths to contribute. Some people like myself and Fleur (Fleur and Haruko have been with Venustus for over 20 years) are great talkers. Others are quieter - that’s wonderful because it allows us to relax.” Tailoring feedback for different team members is essential. Sometimes Jeannie might have to remind a talkative therapist to draw some boundaries: “You can talk a bit but only for so long! Clients are just polite. Ultimately they’re there to relax.” Then for quieter staff encouraging communication can be a challenge: “I need them to tell me when they’ve made mistakes. Some people have learnt that they need to hide their mistakes – they may have dropped a glass and got in trouble as a child! They need to be encouraged to come to me because otherwise, I won’t know, and they won’t learn.” She says the best thing you can give your staff is advice, and not just about your career. “Sharing information and ideas costs nothing. Suppose they need a broker to get their own home I’lll share what I have, my accountant, my people, any tips about school, kids, finances. I never had that with anyone professionally. I never had a boss who gave me ideas about how I could make my life bigger or better or more!” Jeannie’s team weekly WIPS have taken a different flavour during Covid. Like Jeannie, all her team have sons, although most of them are school age. “We’ve come from a very feminine world of serving and caring for people who are grateful, and constantly tell us how wonderful we are,” to what she calls “the male banter zone.” Jeannie says that her team’s video calls “get very real – we let it all out!”

The horizon: For the first time since they opened, Venustus will be moving in 2022. But their clients won’t have to travel far to the new location - it’s right next door. Renovating from scratch, Jeannie’s team dialled in their shaman, based in Paris, to guide them as they buried slabs of crystal under the earth. Mementos from long-time clients and supporters were also included (Elle Ferguson was so shocked Jeannie hadn’t posted to Instagram that they had to do the ritual twice).“We might hire one or two more people, but it’s not about scaling up if anything, it’s scaling down and allowing more space for our existing clients. I will have a rooftop garden where I can do my energy work. I like doing installations, so I see a window full of roses.” n

PROFESSIONAL BEAUTY

TALKING POINT

THE FUTURE OF

Beauty

After facing a tough 2021 beauty industry leaders are looking forward to taking the lessons learnt and moving into 2022 with a powerful vision. Anita Quade chats to skincare founders on their plans for the New Year.

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TALKING POINT PROFESSIONAL BEAUTY

TALKING POINT

ADVANCED COSMECEUTICALS What are the lessons learnt in 2021?

“I think 2021(and indeed 2020) taught us the art of improvisation. We had planned to launch two innovative, clinically proven aesthetic skincare brands this year. However, as both brands are in-clinic treatment focused we chose to postpone the launches until 2022 knowing our partnering clinics’ priorities have changed. Clinics in NSW would be busy preparing themselves for re-opening post-lockdown, whilst those in VIC are concentrating on the business at hand. Despite these unpredictable times, we still expanded our offering in 2021, welcoming exciting new skincare brands and devices to our portfolio: • Plasma Pen and HyaPen Pro by Louise Walsh International, innovator of one of the world’s most advanced suite of non-invasive, nitrogen plasma devices. • Barcelona based, Cocoon Medical joined our portfolio, with their innovative energy-based devices including Primelase, Elysion-Pro and second generation Cooltech Define. • Lutronic launched HOLLYWOOD SPECTRA™, building upon the world’s leading 1064/532nm laser platform • SkinMTX, a dermatological skincare brand that provides high potency in-clinic and home care formulations that push the boundaries of efficacy. Made in Switzerland and Singapore, SkinMTX has been driving innovations in aesthetic skincare for over two decades.

Tell us about your training program…

“From a training perspective, we understand flexibility is key. That’s why we continue to provide virtual training sessions as an ongoing educational program for clinics. In-person training is essential, and we hope to return to hosting physical training events soon. In the meantime, the flexibility a virtual training program offers clinics is invaluable. It allows easy access to national and international Educators nationwide and provides a platform for live webinars that are recorded for our clinics to download for future reference. Feedback from our clinic partners has confirmed how vital this is as a training and educational resource. Another adjustment for Advanced Cosmeceuticals is the relaxation of our online sales policy. Prior to lockdowns, online selling was restricted to a select few online retailers to ensure most sales are made in-clinic, given the professional nature of the brands we represent. However, to support all our clients during lockdowns, we relaxed this policy to ensure all our clinics had the opportunity to earn an

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income with retail sales online. We also learnt how important it is to provide clinics with multiple sales channels so they can expand their business in new and exciting ways.”

What are your company’s direction, plans and vision for 2022?

“Ultimately, our plan is to continue focusing on building our existing brands, showcasing launches, and working with clinic partners to identify what works for them as a business and for their clients and patients. 2022 will see the Advanced Cosmeceuticals team concentrate on building industry awareness of new brand additions and work closely with clinic partners in terms of education, training, and marketing support. The first half of the year will see the launch of WiQo, state-of-the-art needle-free biorevitalisation. WiQo is a lifting and brightening programme applied in-clinic with a home care protocol, that was originally scheduled to launch in 2021. We also have another new and exciting launch planned for 2022, that we look forward to sharing with you soon. Watch this space! Finally, our hope for 2022 is to see the return of conferences, events and face-to-face trainings – something I’m sure we all look forward to.” Catherine Biedermann, Managing Director, Advanced Cosmeceuticals www.advancedcosmeceuticals. com.au

wax@.lycon.com.au

www.lycon.com.au

TALKING POINT

LYCON COSMETICS What are the lessons learnt in 2021?

“With 2021 coming to an end, it is important to take a moment and reflect on the year that has been, and how COVID-19 has impacted so many businesses in Australia and across the world. As LYCON is an international business, we have certainly had to adapt the way we were typically operating in the past. We have learned, firstly, to expect the unexpected – no one could have imagined that COVID-19 would spark a global pandemic. That is why it is important to have a scalable and efficient plan, so that any crisis can be faced head-on.”

What were some of the major changes you made to your business? “Pre-COVID, the LYCON team travelled constantly to conduct trainings, meet with LYCON agents all over the world, and attend various events. Unfortunately, due to the borders being closed, travelling was not possible. As such, although we missed out on attending live tradeshows and seminars in 2021, it didn’t stop us from participating. We realised that these meetings and seminars didn’t have to be physical, but could be digital. LYCON attended tradeshows online, hosted seminars and conducted trainings via Zoom. In addition, we learned that technology is our best friend. If we enter a snap lockdown, it is important to be digitally prepared. With the right tools and technologies our employees can work remotely with the needed resources available to them, so business can continue on. It has been a great lesson in adaptability and thinking on the spot.”

Any major challenges you faced?

“The pandemic has brought many challenges that forced us to think differently about how we do business. As there has been an increase of people working from home and with salons being closed for most of the year, the number of online sales has increased. More people have realised the importance

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of buying quality products and practising self-care. We saw a rise in people desiring deeper understanding about the products they purchase. This made us aware of the importance of having a strong online presence – a place where customers can learn more about a business and the products on offer. Whether it’s through a website, social media or emails, having a strong online presence not only preserves your communication with existing customers, but also opens your business up to new potential customers that may not have been reachable in the past.”

What is your company’s direction, plans and vision for 2022 and beyond?

“LYCON Cosmetics is moving enthusiastically into 2022, with a lot of exciting things in the pipeline. We have been working hard on exciting new product range extensions, including an amazing installation of a hot wax beading machine at LYCON Headquarters early in 2022, much R&D of 7 new LYCON Skin products, as well as some for LYCON’s PINKINI Brazilian Care collection. A lot of preparation goes into R&D and new manufacturing set ups, so for me, not being able to travel overseas has actually provided a lot more time to be devoted to new developments. In this respect, there have been many silver linings to pandemic restrictions. With the borders slowly opening up, there will be travel, both overseas and interstate for trainings and events. The pandemic has not stopped LYCON’s expansion in many new countries where new distribution agents have already been set up. Unfortunately, we haven’t met them face to face as yet, which we very much look forward to, as well as providing our in-depth LYCON training to them, which we hope will be possible in the near future.”

What are you most looking forward to in the future?

“It has been a tough couple of years for small businesses. We are excited to see salons and spas continuing to re-open around the world, so the industry can continue to flourish again, that we can all see our customers or clients, and that businesses can return to normal. It is interesting how business has not declined for LYCON during most lockdowns and when lockdowns were lifted, business boomed; we hope this has been the same for other businesses also. We feel fortunate, not only for us, but for the rest of the beauty industry, that we have collectively proven resilience to not only recessions, but also to the pandemic and the hardships it has caused. We are confident that there is a good road ahead for everyone and we wish everyone the utmost best in every way.” Lydia Jordanne – Founder Lycon Cosmetics www.lycon.com.au

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TALKING POINT

PROFESSIONAL BEAUTY SOLUTIONS What are the lessons learnt in 2021?

“If the greater can be achieved, the lesser can be achieved. The last two years has taught us that it’s amazing what you can survive and overcome in business when you have no other choice - we are capable of more than we think! Business is always difficult, but these last two years have without question been our most challenging. One of the mantras we repeat over and over at PBS is to focus on what you can control and not on what you can’t control. When you get caught in despair and everything that ‘isn’t possible’, your ability to take action on the things that will continue to propel you forward is limited. We tried to work with our salon partners and our own internal team to focus on all the things we could still do, rather than get stuck on everything that we couldn’t do. It meant salons could still retail to their clients, it meant they could still treat their client’s skin through home treatments and skin diets. They could also use the time to work on their business - perhaps overhaul their treatment menus, upskill their team and themselves, update their marketing plans, redo their website or look at adding an e-commerce site to their website. There were so many things that Covid gifted us, and we chose to try and focus on those things. It’s made us grateful for things we took for granted, plus it also showed us different ways of doing things. Zoom meetings for example became our new best friend as they enabled us to train in new team members, rather than in person (which is something we’d only ever done previously).”

What is your company’s direction, plans and vision for 2022?

“Our mission has remained the same, we are driven to provide our salon, spa

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and clinic partners with the best selection of world class brands that deliver on the promise of not only outstanding client results, but also business profitability. We have evolved from a single mineral makeup brand 16 years ago to now offering our partners the world’s best brands in each category from cosmeceuticals to equipment and everything in between. Every week we are approached by brands asking us to distribute their products and we obviously decline most of them. Our selection criteria is rigorous and as stated earlier, we only want brands that add enormous value to our salon, spa and clinic partners businesses and their client results. The one thing that has been a theme of our new direction over the last 12 months and into 2022 is a stronger focus on equipment and new technology that can deliver incredible results for clients.” Matt Williams - Managing Director, Professional Beauty Solutions www.probeautysolutions.com.au

infoaustralia@cynosure.c

www.cynosureaustralia.c

TALKING POINT

SOTHYS What are the lessons learnt in 2021?

“Covid times have taught us a number of lessons, however the main lesson overall is that you need to think way ahead of the current time and try and tell how the future will be guided your experience of the previous year… You need to do a lot of forward planning for different contingencies.”

engender confidence and positivity in our communications as well as training to improve and support in-depth product knowledge during lockdowns. The third lesson was to give greater emphasis to our order and same day dispatch efficiency: customer service has been an extremely important part of our tremendous success during these Covid years and has translated into Sothys having its best sales achievements in 2020 than over the previous 10 years of normal trading times!”

There are three main lessons coming out of Covid times.

What is your company’s direction, plans and vision for 2022?

“Firstly, a major lesson we learnt during 2020, which continues through 2021, has been to give full focus to our inventory control system. This means that we plan well in advance and maintain very deep stock levels across the 800+ SKU’s we have in the Sothys range. So far, we have only had one minor hiccup in our ability to continually supply all our range, and this was simply a packaging delay arising in France. Our job is made easier by drawing our stock from a Sothys Logistics hub in Singapore, which gives us enormous resupply efficiency. The second lesson was/is to be continually in touch with our client base. We became Zoom experts and this has built up a very loyal client base where we

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“Our vision and focus was determined 15 years ago when Sothys made plans to become a ‘green / organic company’. Big dreams are not realised in a short period of time and since then we have taken step by step changes to the entire company. Environmental issues and sustainability are big on our agenda. Our ecological footprint is being reduced every year and soon will be carbon neutral. Sothys organic future takes shape with the launch of a scientifically active range, created by our Original Research Scientific Team, in 2022 and we will be progressing in this direction throughout the remainder of this decade as the world becomes more conscious of preserving our precious nature, Sothys will be a leader in this sphere.” Jeff – Managing Director Sothys www.sothys.com

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TALKING POINT

ULTRADERM What are the lessons learnt in 2021?

“The virtual experience of Zoom and training sessions have helped to accelerate our online training. Mostly we’ve had to adapt and change quickly. We’ve developed and increased the frequency of our virtual training sessions. Video conferencing has becoming such an integral part of our lives now so we started to look at what was becoming more important to our salons and their clients. It became apparent that natural looking make up that both complements Ultraderm products and treatments and also provides a natural healthy look was needed. So, we launched to our salons and key beauty media the US range Advanced Mineral Make up, which happened at a time most of Australia was in lockdown, our virtual media launch had 30 key beauty media from around Australia, which worked wonderfully as they all got to meet the creator live from the US! Rapid Retinol is quickly becoming what Ultraderm in renowned for. We also launched our Vitamax Collection which provided a great salon and timely at home options for Rapid Retinol Concerntrate, which is our our most active Vitamin A serum.”

What is your company’s direction, plans and vision for 2022 and beyond?

“Most importantly getting back to interacting in person with clients old and new. We’ve identified trends that are likely to grow over the next year and are working on extensions to our Skin Clear Range, a wellness focused nutritional skin supplement and new kits including a male skin specific set. We will be rebranding and refreshing our products and marketing campaigns. Launching a new interactive online training platform.”

Any events in particular you are looking forward to?

“Beauty Expo 2022 is something we are really looking forward to. The event offers the opportunity for us to share new launches, product innovations, and to

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form brand relationships with salon owners, beauty students, manufacturers and distributors. One of the highlights will be showcasing at Beauty Expo the Rezenerate NanoFacial which is one of the newest facial modalities around. Rezenerate uses cutting-edge nano-technology for the best facial ever. Rezenerate allows for increased efficacy of the products they currently use. Whether your treatment facial targets blemishes, fine lines, uneven skin tone, or another condition, using the Rezenerate NanoFacial System will give you both short and long term skin improvements without the pain and invasiveness of an expensive and risky medical procedure with great results and no downtime, blood, pain or trauma.”

What is the drawcard of the range?

“Ultraderm is a complete range that contains active proven ingredients that are not only beneficial in making a positive improvement to skin but are also suitable for conditions like rosacea, acne, stretchmarks, pigmentation and scarring. Ultraderm has products for both professional and retail that have been made using the latest cosmeceutical technology and the highest quality active ingredients.” Pauline Valle, Managing Director, Ultraderm. www.ultraderm.com.au

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Changing PACE To coincide with Melbourne’s re-opening, we hear from two very different businesses on the pandemic impact, lessons learnt and how they’re planning for 2022. James Vivian, James Vivian, Melbourne “During these times, it’s important to understand that skin won’t be a priority for everyone. We’ve been told by the government that we’re a non-essential service, and while we might disagree, you have to reality check. For some, skin is going to the bottom of the pile of concerns. For others, they want to spend the free time they have investing in their skin. We wanted to make sure for those clients they knew we were very much there for them. This has always been our strategy As therapists, we’re not sending people out the door saying, ‘see you in four weeks.’ During treatment, you set into motion a chain of events that will occur once the client leaves. So we always have check-in between appointments. We communicate by text with a system called Podium – nobody is answering their phones or listening to voicemail! We’ve also offered complimentary consults – whether you’re coming for a facial or not. We see every product purchase as a way to improve your skin, so we don’t like clients purchasing blind. Sometimes the way to get the best results is to keep doing the same. Still, there might be an opportunity for stronger retinol, or they may have had a flare-up of dermatitis from mask-wearing. This service is extended to everybody. I think now skincare shoppers are aware that we, and other businesses, are offering expert consults, and the penny has dropped: “Why don’t I talk to an expert about my specific skin, and get products that are curated for me?” I’ve branded this whole COVID period business development. We’ve been talking to a new clientele, getting to know them and their skin. We can make plans with clients, not just for retail purchases now, but for treatments we can perform once we’re open. I have been through six lockdowns in two years. What has kept me motivated is seeing how our client base has expanded with every reopening. During the first lockdown, I noticed that people were going with our complimentary consults, “great, thanks, I’ll just pop to Adore Beauty and grab that!” You’re always aware that can happen – but I saw it happen a lot. So I reviewed our offering and invested in some brands that cannot be sold online. But I’ve also worked with Adore Beauty! A lot of business owners get

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frustrated with Adore – they range products that we traditionally retail. But I think they’re good for our industry. They grow trust in professional skincare and provide platforms for people like myself as expert voices. Adore Beauty has given us access to a huge market of people buying skincare online. The minority of people would consider seeing a dermal therapist, and those are the people we are now talking to. They’re shopping online, buying active products. Skincare can be wonderful when selected appropriately, but when people are shopping randomly and having reactions – that’s when they start thinking skincare doesn’t work. You do need a guru to guide you, and that’s what we’ve tried to be during this period – and it’s worked.” “With every reopening we’ve refined the process. One thing I’ve done differently is given everyone the week off before reopening. We’ve been lucky to work through lockdown on our retail side. But, on the flip side of that, I don’t want anyone to feel burnt out or get unwell during the next few months because they will be so busy. In terms of legislation we are following a government mandate. When the decision falls back on me? From my perspective, I always have to act in my colleagues best interests. It will be a conversation with the team. I will need to find out what everyone’s comfort levels are like and make decisions accordingly. Ultimately, if I don’t have the staff, there is no point in welcoming everyone back in. During the last two years of lockdown, I’ve learned the power of social media. It sounds boring. Historically, I’d always hear ‘you’ve got to be on social media.” I’d always just sort of roll my eyes. But once we were in lockdown, I had time to devote to it, and we’ve never been busier. With no skin services, we are only 30% down in revenue compared to this time last year. So the amount of product we’ve been selling is insane compared to what we were traditionally doing. That has all come from new clients through social. I had a client who called to book a few services today, and I said, “is there anything you need between now and then?” and she said “No, I just need you to do more social media posts because they bring me so much joy!”

Grown Alchemist opened their first beauty therapy destination in 2020 – right before the pandemic. Manager for Grown Alchemist manager Teddy Bell discusses the unique challenges of operating a new business through six lockdowns, learning the nuances of beauty therapy and retaining a brand new team through 24 months of lockdowns. “It was a very natural decision when we opened Retail Lab to include treatments. Creating our treatment offering has allowed us to connect more deeply with our clientele and more powerful moments for education. Long term dedicated followers of the Grown Alchemist brand were early adopters, but the calibre of the treatments combined with the award-winning architecture of the space has generated awareness– we’re seeing an increasing number of guests not familiar with the brand. Lockdowns, while not ideal, have only reinforced our belief that beauty is about human-to-human connections. As a manager, I’ve worked through this from a team perspective. We were so lucky to be inundated with a very high calibre of candidates whenever we put a job advertisement up. That element of recruitment was easy, but we had to find therapists with the technical skills and the best alignment with our service philosophies and brand DNA. For me, learning some of the nuances of things like DDrop Therapy, such as what ‘bung’ is or what it means to ‘push’ a nutrient, has been a journey and experience I wasn’t exposed to previously. From there, working with our team of therapists to learn to ‘translate’ this information from our teams into everyday service-focused language has been equally interesting. I’ve learnt a lot from them! It’s been essential to support our staff during this period. We’ve hosted regular, family-friendly movie nights via Zoom, organising surprise parcels to be delivered to their homes (often ‘supplies’ for movie nights). We’ve continued their entitlement to staff benefits and gratis. We have a fantastic team who we are so proud of, so our journey has been learning to stay connected during this period, so we can come out the other side a strong unit, ready to do what our team does best. As a manager, I believe that you need to be available to your teams on a professional and personal level. You’re of most value when your team know they can contact you at any time about anything. Sometimes it’s a simple gesture, like a text message that lets them know you’re thinking of them, is just as powerful as anything else you can do. We have tried to maintain this same personal contact with guests. Our teams have been on the phone, checking in on regular clients and rescheduling appointments as required. In the early days of lockdown we received a heartbreaking call from a guest asking for a return of their treatment booking fee after her husband lost his job. She needed the money to put food on the table. It spoke to me about the tough impact these lockdowns have on the broader community, especially Victoria. We decided

ASK A SKINFLUENCERS

Teddy Bell, Manager, Grown Alchemist Retail Labs, Melbourne

to launch a number of large scale initiatives to support the community and our clients during this period. It included surprise parcels of skincare to homes, charity donations and our twice introduced Skin Support program. This unique campaign allowed guests to choose the level of financial support towards purchasing a product they needed, with no questions asked. I have received countless calls, texts and emails from guests (often with tears involved) letting me know how much that support meant to them. We’re a new concept and business, and the 2020 lockdowns threw us some unique challenges. It inhibited our ability to conduct face-to-face training, bond as a team, and conduct site visits ahead of opening. We opened during the busy Christmas period last year, and I couldn’t be prouder of the teams’ resilience, coming straight out of lockdown into a successful store opening in the middle of the Christmas shopping period. Twelve months on, and public health understanding and strategies for dealing with COVID have evolved. We have implemented much more robust reopening plans and improved protocols each time to keep our staff and guests safe. In terms of legislation – Victorians have demonstrated high levels of resilience and equally high levels of compliance towards changing restrictions. I think coming out of this lockdown, we will see the community continue to make informed decisions about what they can and can’t do based on their vaccination status and government restrictions. Our service program is all about education. Should we not be able to offer a particular guest a treatment based on the restrictions at the time, educating the guest as to why, without judgement, will be our go-to approach. We will find opportunities to stay connected to that guest, such as rebooking them for when they have received their vaccination or when the restrictions ease and allow us to offer treatments to the unvaccinated. We have already seen an overwhelmingly positive response to our treatment menu and increasingly see higher numbers of returning guests. We are looking forward to introducing our expanded treatment menu as well as extending the locations a guest can receive a Grown Alchemist treatment. We hope to continue being the destination of choice for a guest’s own skin needs when they need to purchase a gift or need/want education.” n

PROFESSIONAL BEAUTY

PROMOTION

INTRODUCING THE ULTIMATE GLOW-UP – FOR YOU AND YOUR CLIENTS

The desire to ‘Glow-Up’, rather than simply grow up (or grow older), is undoubtedly increasing the demand for aesthetic treatments around Australia. Nicole Montgomery reveals Virtually unknown until rapper Chief Keef released ‘Gotta Glo Up One Day’ in 2013, the term is now part of our everyday lexicon thanks largely to social media where ‘Glow Up Challenges’ have inspired millions to share their ‘before-and-afters’ with the world and #glowup has become ubiquitous. Glow-Up’s popularity in real-life and online has been a boom for the aesthetic industry: the hashtag is a perfect marketing opportunity for clinics as it encourages clients to share their results online – and it succinctly defines what our clients want and what we can (hopefully) deliver. Most clients simply want to look like a slightly better version of themselves rather than an over-filled or frozen, almost unrecognisable, imitation of someone else – and are therefore investing time and money in the pursuit of flawless skin. Venus has several devices to help clients achieve such #skingoals but the Venus Glow dermal renewal system is the best choice for those who want an instant Glow-up without any downtime. The system uses three modalities (a vacuum, a 360-degree rotating tip and two powerful ultra-fine jet streams) to deep cleanse the skin in less than 15 minutes: • The vacuum gently opens pores by removing impurities in the stratum corneum while also micro-massaging the skin to spread nutrients released from the bloodstream • The two jet streams (each finer than an average strand of hair) spray purified water into the pores • The rotating tip micro-massages the skin to increase the spread of the purified water released from the jet streams and the nutrients released from the bloodstream. Venus Glow can be offered as a stand-alone treatment or further enhanced with Venus’s proprietary Glow serums in a twostep process that cleanses and nourishes the skin: GlowAstra is a skin brightening antioxidant formulated with natural plant extracts and Vitamin C to enhance skin tone, texture and brightness. Key ingredients include magnesium ascorbylphosphate (a biologically active form of Vitamin C that boosts collagen production) and Panthenol (well known for its soothing properties). The serum is ideal for clients looking for a clearer, brighter, more hydrated appearance. GlowNova is an anti-ageing serum formulated to enhance the texture and resilience of the skin for a refreshed, more youthful appearance. It contains

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peptides known to help reduce the appearance of lines and wrinkles, natural plant extracts that promote collagen production and Panthenol to reduce inflammation. The serum is ideal for clients who want a refreshed, more youthful complexion. GlowSana is a skin protecting serum that improves firmness, elasticity, and restores a youthful appearance to the skin. It is rich in antioxidants that are known to slow down ageing and powerful plant extracts that provide protection from free radical damage (including Apple and Edelweiss stem cell extract which hydrates, boosts skin cell integrity, and reduces wrinkle depth). The serum is ideal for clients whose primary concern is ageing skin. GlowClara is a calming and soothing serum that reduces redness and irritation. It contains carefully selected peptides that treat blemishes, natural plant extracts that speeds healing and protect the skin with antioxidants. The serum is ideal for clients with skin concerns like rosacea, acne, and inflammation or those that simply want their skin to look #flawless Venus Glow treatments, with or without serums, are in fact ideal for almost any client looking for an instant fix. In less than 15 minutes they will have a glowing complexion and will be ready to take on the world with renewed confidence. In brief, the Venus Glow is the ultimate Glow-Up, worth posting online – #glowup. Like all Venus treatments, it delivers the promise. To learn more about Venus Glow and Venus Serums, and how they can boost your clinic’s profits, visit www.venusconcept.com/en-au/ venus-glow.htm, email gsilverman@ venusconcept.com or phone (02) 8329 0770. n

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stein.com

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THE SKINCARE

PIONEER

Dr Natasha Cook reveals how science inspired her range. By Anita Quade.

You are the first Australian Dermatologist to create a Cosmeceutical skincare line. Tell us how it feels to be such a pioneer in the industry? “Nowadays I feel proud of what we have managed to achieve and realise how progressive and ahead of our time we were. We were selling online in 2005 ‘lol’ with a cartoon image of myself, that these days are called a bitmoji. Pioneering was not always so well received in the beginning. I have to say it has been a very difficult journey. I started the range mid 2005, back in the day when there was little support from colleagues who saw me as avant garde and too commercial. Pre dating the “Instagram” trend, wanting genuinely to make products that delivered and defied the “BS” and pseudo scientific claims of the mainstream beauty world. I copped a lot of professional jealousy and backlash. As a young woman it was hard to stick to my beliefs in an environment that was often negative and not supportive.”

How do you feel looking back at your journey? “I can say today I am extremely proud as a selffunded and self-created entrepreneur to have collated the range over the last 15 years. Literally product by product. Nothing makes me prouder than to hear the joy in a customer’s voice expressing how we have helped change their skin and in a way change their life in a positive way.”

What have tough times taught you? “The difficulties make the success sweeter and the person more empowered if you can take the learnings and grow from them. For that I am grateful as coming through those tough times now equips me with tools that I can navigate a bigger landscape on where I want this business to go.”

What inspired you to launch your signature range? “Myself! I spent time in the USA as an undergraduate at Harvard and back then skincare

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was more affordable in the US. I hustled my way through SAKS department store and naively took everything in that the Lancôme sales assistant said and proceeded to spend all my hard earned student dollars on everything she said. I’m talking eye creams, neck creams etc…I was 21!”

How did you progress your learning? “Once I ended up on the Dermatology specialist training scheme, I loved the textbooks that were on topical pharmacology. I started seeing gaps in what was science, and what the mainstream beauty industry was offering. It seemed they were lacking the right ingredients in the right concentrations that were essential for a product to work. I saw that you could get some of this in pharmacy products but they were aesthetically displeasing to use and lacked the luxury feel and elegance of the “ingredients depleted” department store products. So I was on a mission to make products that delivered, contained the real deal based on my dermatological studies and felt amazing. On top of all that it had to be easy to use and simply feel good. I then wanted to make the brand all about education, not about pushing a sell – So that’s where DrNC started.”

After obtaining your medical degree you undertook a five year program to graduate as a Specialist Dermatologist – how important is education? “How do I put this? Education is everything! It’s the foundations of knowledge and creation. In a world where people are often revered / celebrated in celebrity for really not having achieved that much at all I think it’s important to come back to the pillars of education, credibility and commitment when we are looking for true thought leaders and experts to be inspired by, let alone take direction from.”

What inspired your love of the industry initially? “Interestingly, I had bad skin from the age of eight. A rare autoimmune disease known as erythema multiforme. I grew up in rural Australia, so no

PROFILE

one knew what was wrong with me and I ended up going to multiple doctors for opinion, but nothing worked until I went to Sydney to see a dermatologist who nailed my diagnosis in one. I was allergic to the cold sore virus and then my immune system would go mental several weeks later creating disfiguring targetoid ring like lesions all over my body and ulceration of my mouth. Each bout would last weeks. I would have to have boracic acid ice baths to seek comfort. Not to mention the mental distress of feeling isolated, alienated and bullied by school kids. I wasn’t conscious that this was a motivator at the time, but I look back and realise there was a part of me wanting to fix and help people who suffered like I had.”

How did you become a dermatologist? “As an intern I was disillusioned with the medical and hospital system. It was more about bureaucrats than about people. I was going to leave and join my friends in the business world. Around that time I met a nurse who became a friend and her dad was a Dermatologist. He had just come back from the USA with all the latest in laser technology and injectables. It was then that I could see myself being a dermatologist. It was broad in that you dealt with men, women young and old. It was procedural and creative which was essential for me as I have a strong creative brain. It was progressive and cutting edge, especially with the new technologies emerging. I could run my own business. So I thought lets give this a go – he became my mentor and I would moonlight in his clinic on the side whilst I was an intern. I was the youngest doctor in Australia learning and using lasers at the age of 24.”

Your range is a very simple step with clear instructions – how important was it to you to remove the confusion around skincare steps? “It’s incredibly important! As a dermatologist I know less is often more. I also know if things are too complex people are not compliant and therefore will not get results. Simplicity is key in fact as Einstein said “Everything should be made as simple as possible but not simpler”. We have too many unnecessary line extension products in the market that are there to feed corporate bank accounts NOT people’s skin.”

What is your hero product in the range? “This is hard for me to answer as they are my babies, so they are all my heroes – probably my clients would say it’s the Concentrated Clarifier, colloquially known as the BOMB!”

You have a huge following from industry heavyweights such as Amy Jean and Rae Morris - how important is it your peers nominate you as their go to skincare guru? “Oh wow yes that makes me blush. I feel honored to have support from fellow experts. It’s extremely validating.”

What is one of the most important requirements of a skincare range? “I’m not sure there is just one BUT certainly ‘simplicity’ - combining the right ingredients in the right concentrations by someone who is a true expert I think is up there.”

I understand you are a perfectionist when it comes to launching products – how long can it take to launch a specific product? “Don’t remind me of the perfectionism, it’s a double edge sword at times. At a minimum about two years. I am currently working on a body product and that’s taken four years so I’m almost there!”

Are you working on adding anything additional to your range? “Yes I have two body focused products, I’m extending colours in the CC+ SPF30 range and a few exciting others.”

Where do you source the ingredients for the range? “Globally, wherever the best is in its category, but we are 100% Australian manufactured.”

How important is it that a skincare brand such as yours caters specifically to the harsh conditions of Australia? “Extremely. We age 20 years before our northern hemisphere counterparts! Because of our conditions we need products that can deal with that they must work hard to cope with that kind of exposure and the severity in our environment.”

How do you stand out from the competition? “I am authentic with education and credibility. I started this prior to the new age “create a skincare “ craze. The added bonus is that I have a couple of decades of qualifications and clinical experience dealing with every skin concern and a tone of technology. I’d say I’m pretty qualified to know what needs to be in skin care and beyond when it comes to all things skin.”

Tell us about The Face Bar – how did you come up with this concept? “I saw a gap in the market where there were these chain clinics that offered services but not backed by a credible medical expert and inconsistencies in the quality and level of training of the staff. I wanted to create a space designed by a dermatologist with state of the art tech hand picked by me and offer treatments with not too much downtime but delivered results and addressed the key skin concerns with staff trained by me. It is also a place that is more accessible to the individual and a place people can feel safe and trust the quality of technology and the education of the staff.”

What drives you? “It’s not about money for me – it’s about creation and creativity is. If you come from a place of integrity and authenticity, I believe the money will follow.” n

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trends of 2021

THE BIGGEST BEAUTY

Bold, playful and a little bit outlandish – 2021 was the year beauty took centre stage. Makeup artists let their creativity run wild in a colourful revolt against the mundanity of lockdowns. Just in time for Australia’s reopening (and party season), Ruby Feneley rounds up the key trends of the year.

60s ELEGANCE Mod looks swept the runways this season as the fashionforward vied for their Breakfast at Tiffany’s moment.

GIORGIO ARMANI PRIVE, F/W 2022, PARIS The Giorgio Armani Prive collection served Holly Golightly all grown-up energy. Liquid silk gowns and slick, structured suiting swept the catwalk. Linda Cantello ran with the sixties theme, adding a rambunctious note to an otherwise refined collection. Cantello hand-mixed custom pastel hues backstage, alternating between powder blues and pistachio greens. Lips were lined with pencil and finished with a lightly tinted pink balm for a fresh kiss of colour.

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MAKE UP

DIOR SPRING RTW S/S 22 AND COUTURE A/W 21-22, PARIS Sculpted eyes were at the forefront of Peter Philips creations for Dior this year. For A/W haute couture Philips described the look as “elegant and punky.” Reverse cat-eyes with jagged edges using a long-wear black pencil set with a deep denim navy from one of Dior’s five colour quads. Philips considered everything from Yves Klein Blue, baby blue and electric blue before selecting universally flattering deep navy for the diverse cast of models. For S/S, he lightened up using neutral shadows matched to models’ skin tones and architectural lines. Phillips told press that designer Maria Grazia showed him a picture of a 60s woman in profile with “big lashes and big eyeliner” but wanted something “not too vintage” for the collection. With 90 different models, Philips opted for a classic black and white look to suit every complexion. “We didn’t add any colours or anything to make it look cute. It’s pure skin and black and white eyes.” To keep the edges crisp and accentuate the sense of negative space beige pencil was applied between black liner. DIOR SPRING-SUMMER 2022 READY-TO-WEAR COLLECTION DIOR MAKEUP CREATED AND STYLED BY PETER PHILIPS PHOTOGRAPHY: OLIVIER ROSE FOR CHRISTIAN DIOR PARFUMS

PROFESSIONAL BEAUTY

WILD AT HEART Makeup artists unleashed pent-up creativity and colour with painterly, outrageous looks at New York and Milan fashion week.

RODARTE, RTW, S/S 2022, NEW YORK At Rodarte, artist James Kaliardos painted freehand motifs across models lids - landing somewhere between KISS and the Sistine Chapel. The looks drew inspiration from American landscapes, psychedelics, extraterrestrials and Georgia O’Keefe. He worked with four motifs, including starburst sunrises, zebra prints and alienesque organisms. He told the press that the unique and beautiful artworks were politically inspired. He said he had been preoccupied with “women’s rights, mask-wearing, showing yourself and unveiling your face…” and that the looks were a celebration of individual freedom. Makeup artists used a combination of Nars products, including liquid eyeliners, blush and eyeshadow pigments with fresh skin and flushed cheeks (he used NARS Air Matte Blush - a sheer but not shiny texture) and minimal mascara.

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MAKE UP

VERSACE, SPRING/SUMMER 2022, MILAN Donatella Versace turned up the heat in Milan sending an army It-girls down the runway - from GiGi Hadid, Emily Ratajkowski and pop-star Dua Lipa to Naomi Campbel, just returned from model-maternity leavel. Meanwhile, Dame Pat McGrath delivered bold, club-ready ready looks for the allstar cast. Lids were the focus. Thick and theatrical swipes of block colour and tricolour rainbows in shades of cyan, fuchsia, crimson, and lime clashed joyfully with with the iconic silk foulard. Pat McGrath used her Pat McGrath Mothership eyeshadows palettes and stole the show with a kaleidoscope of colour (check our beauty pages to see her latest release)

PROFESSIONAL BEAUTY

MAKE UP BEJEWELED BEAUTY: Diamonds are a girl’s best friend - and a makeup artists’! Bejewelled beauty looks caught the eye, and the light, globally.

ETRO SPRING/SUMMER 2022 MILAN Designer Veronica Etro told press that she wanted to celebrate “nature, positivity and love with an explosion of colours that represent a post-pandemic rebirth.” The collection brought free love in spades with paisley prints, bright colours, and carefree, louche tailoring (totally at home on the boardwalks of Bondi). MUA Lisa Butler delivered complexions with mega watt-glow. Impressive crystal wear was artfully placed around the orbital region, giving the term “brighten up the under-eye” a whole new meaning. We’ll take pretty over practical any day!

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MAKE UP

ROMANCE WAS BORN, AAFW, RESORT 2022 Designers Anna Plunkett and Luke Sales breathed new life into pre-loved vintage and deadstock fabrics with their Resort collection. The result was an explosion of crochet, silk, Swarovski crystals and 1950’s trims - all architecturally draped and reimagined by Australian fashion’s wildest duo. eBay-vintage finds, friends’ wedding dresses and design studio scraps were all re-engineered into couture-silhouettes. Lead artist Nicole Thomson ran with the maximalist theme, implementing neon colours and dazzling jewels - including a meticulously detailed “veil” of metalwork seen on model Billie Adams. Like Plunkett and Sales, Thompson took inspiration from traditional couture. She used a rainbow or sorbet shades to drape cheeks and eyes 80s style, a reference to 1980s artists Peter Sato and Antonio Lopes’ colourful couture illustrations. Glitter, crystals, and holographic pieces completed the picture .

PROFESSIONAL BEAUTY

Style file:

ALEXANDRA PERRIN Alexandra Perrin is one of Sydney’s most in-demand editorial and bridal makeup artists. She talked to Ruby Feneley about building her dream career and the changes she’s seen in the industry since getting her start almost a decade ago.

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“I knew after completing Year 12 that whatever I pursued in life had to be filled with passion and purpose. It took me a moment to realise this and stay true to myself - I initially went to University, studying a Bachelor of Business and Marketing. I decided I had to pave the way for my success, learning through textbooks and lectures just wasn’t my strength! I was working in retail at the time and experience a light bulb ‘Ah huh’ moment - that makeup held significance for me and had played a massive role in my life in many different ways. I was 20 and didn’t waste any time getting started.”

Getting started “Nine years ago, when I entered the industry, things were far more by the book. Credentials were valued and necessary, so I looked into a few different colleges to complete my certificate in makeup. Two months into my course, I applied for a casual position at the Mecca Mosman boutique, this really catapulted me into the industry- I learnt quickly. Having retail as a starting point in my career was so valuable. I am eternally grateful to have worked with Mecca. There was so much emphasis on growth within the business For two and a half years of the three years I worked there, I was a manager, which taught me so much about business. I was freelancing as much as possible, which along with full-time management, meant I was working 6-7 days a week. It was an exhausting period, but I was very dedicated. Going full-time as a freelance artist was about timing. My brother is a life coach, and we had a conversation along the lines of “if not now, when?”

Specialising: “There are so many areas in the beauty industry you can specialise in, from film and television to editorial, bridal and events. Finding a niche where you can make a name for yourself will help you attract your dream clients and the work you want. The bulk of my work is weddings and photoshoots. I was tapping into education for emerging artists at one stage, but the demand for campaigns and shoots took over. I think it’s essential for artists to be

STYLE FILE

The dream:

versatile. You never know what job might come your way! The old school method of assisting artists in different fields is still the best way to learn. You see how things operate and what’s expected, you build up confidence that way.”

Bridal work: “There is nothing more special than being part of a bride’s journey. The lead time before the wedding can be a year to 18 months in advance. Now with Covid, even two years! It’s important to support your brides and keep communication flowing. Many of my brides want a trial before the day, which I highly recommend. I aim to schedule it about two months before the event. You can build a relationship and ensure you’re on the same page, so you both feel confident everything will run effortlessly on the day. It also means your not meeting for the first time day of the wedding! When crafting a bridal look, it’s critical to understand who your bride is as a person and what she wants. Bringing her vision to life and allowing her to look and feel her best is the end goal. Asking all the right pinpointing questions to break down the look and pulling up visuals is a great way to communicate what’s desired. In terms of a favourite makeup technique, I still absolutely love contouring - thank you so much Mario and Kim! You don’t need to go overboard, but done correctly, sculpted skin is to die for. I love having the ability to enhance and balance someone’s bone structure.”

Locking down: “Lockdowns are a mindset game. In between two lockdowns, I was the busiest I have been in my career so far! I was run off my feet. I have seen this time as a forced break, so I’m ready for what’s to come. I have found other things to keep me inspired and motivated, other creative outlets that I wouldn’t have time in a typical week. It’s been good for the soul and grounding. But I’m inspired and ready to get back to work now! It’s going to be BUSY getting back! Organisation and providing fantastic customer service to your clients will be so important right now. There’s no room for error. I’m tackling my kit and home studio set up as we speak to get everything in order!”

Lessons so far and the future: Alexandra Perrin’s kit must-haves:

Skin prep: Go-To Face Hero Base: Armani Luminous Silk Foundation Glow: By Terry Brightening CC Lumi Serum Pop: Nudestix Cream Blushes Sculpt: Tom Ford Shade and Illuminate Eyes: Makeup by Mario Master Mattes palette Lips: KKW Lip Liners

“The most important lesson has been to remain true to who you are. It’s easy to get swept up, but there’s nothing more empowering than holding your own, being confident in who you are and your ability, and not humouring the noise. It will help you find your niche and connect with the right people. The next step will be focusing more on shoots and education - and getting the ball rolling again with travelling overseas for work! Stay tuned!" n

PROFESSIONAL BEAUTY

e m i T OUT

Holidaying interstate or taking a staycation? Wherever you are, take time to support your mental and physical wellbeing with these holistic holy-grail products. Photography: Brandee Meier Concept and styling: Ruby Feneley

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WELLNESS

Fornasetti, Astronomici Scented Candle, Fornasetti mecca.com.au Thalgo Collagene 10,000, BLC, 1800 659 777 Ginger & Me, Mindfulness Candle, gingerandme.com Augustinus Bader, Skin Rejuvinating Complex, augutinusbader.com Odesse, Refillable Solide Parum, odesse.com.au WelleCo, The Super Skin Elixir, wholesale@welleco.com Cilk Beauty, Daily Radiance Collagen Powder, cilkbeauty.co La Mav, Rose Quarts Gua Sha and Roller Duo, La Mav, 1300 052 628

PROFESSIONAL BEAUTY

FEATURE WAXING

THE PERFECT INTIMATE WAX The exponential growth in popularity of intimate waxing has opened a world of new treatment possibilities. No longer is an intimate wax a rushed experience. Lycon’s Lydia Jordane explains how this emerging trend is set to make the intimate waxing experience more personal, with a focal point on individual needs. WAXING HAS BECOME a part of everyday life for many women, and it is rapidly growing for men. As such, intimate waxing, namely the Brazilian and Manzilian, continue to grow in popularity as people have realised the benefits of living a less hairy life. Intimate waxing is often thought of as total hair removal, but that is not always the case. There are in fact many names and styles that fall under the umbrella of intimate waxing. Clients often also request a customised design or shape such as a love-heart, star, lightning bolt or simply a landing strip.

Putting clients at ease As clients enter a salon for the first time, therapists need to be aware that the clients may feel anxious. Therefore, it is important for therapists to make clients feel comfortable throughout the process, especially if it’s their first time receiving this type of treatment. Before starting a treatment, the therapist should brief the client with a short overview, and what to expect pre, during and post treatments, as well as the benefits.

Waxing benefits A majority of the time, intimate waxing is regarded for the aesthetic benefits of the end result. However, there are also many skin and health benefits associated with getting an intimate wax, which are often overlooked. Waxing promotes collagen production, which strengthens skin and can boost skin elasticity and hydration. In addition, when you wax, hair is removed from the root, waxing damages the base of the hair follicle and the hairs grow back thinner, softer and finer. Waxing also has an exfoliating benefit, as waxing removes dead skin cells, allowing healthy skin tissue to grow. As such, waxing unclogs pores, resulting in fewer breakouts, particularly evident in the pubic area. Hygiene plays an important part in daily life - when you have pubic hair, moisture may be trapped, which can lead to an infection or unpleasant odour, mostly associated with bacterial activity around the hairs. By removing the hair, an unpleasant odour can be significantly reduced, as there will be no hair for the moisture to linger on and bacteria to bread on, ultimately leaving the skin feeling cleaner and fresher.

Waxing products LYCON offers the best of both worlds for clients and therapists when it comes to intimate waxing and care. In order to achieve the perfect intimate waxing experience, it is recommended to use the PINKINI Brazilian Care collection, specifically developed for the easiest and most gentle Brazilians, and the MANifico collection for Manzilians. Thoughtfully named and specially designed, these collections make the process a breeze for therapists, whilst giving total confidence in achieving the best end results. The PINKINI Brazilian Care Collection creates the most comfortable intimate waxing experience for both therapist and client. The PINKINI Brazilian Hybrid Hot Wax features shrink-wrapping technology, removing hair as short as 1mm, whilst being extra pliable and easy to use. It is low temperature, making it comfortable to apply on the same area 5-6 times without discomfort. Teamed with the nurturing PINKINI Pre and Post waxing lotions, it provides virtually painless professional waxing, especially wonderful for intimate zones.

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Intimate treatments Another intimate treatment that is quickly gaining popularity is a Vajacial. A professional Vajacial helps to prevent the formation of ingrown hairs, whilst removing and treating any that may have formed. It is also hydrating on the delicate skin in the bikini zone that needs extra special targeted products for that area. Hydration is beneficial as it softens the skin, ensuring ingrown hairs are less likely to become imbedded. With Aloe Vera and Allantoin, LYCON’s latest release, the PINKINI Intimate Mask is perfect for this treatment. In addition, the MANifico collection conquers the latest trends in male intimate waxing. The perfect blend of beneficial ingredients, and luxurious aromatherapy makes the MANifico range excellent for men. MANifico Hybrid Hot Wax is flexible, extremely gentle and very easy to work with. This amazing low temperature wax is powered with Titanium Dioxide, Micro Mica and Australia Sandalwood to calm and protect the skin, offering the most comfortable and practically painless intimate waxing. Paired with the MANifico Pre and Post waxing lotions, it will soothe and protect men’s sensitive skin.

Waxing growth As intimate waxing continues to grow, we believe intimate waxing is further becoming a way of life, rather than just a want, which is great for therapists. An important aspect of intimate waxing is to make clients feel comfortable and confident with any treatment they request, which creates customer loyalty. In addition, waxing treatments require more specific home care targeted products to help maintain the delicate skin in between salon visits. LYCON has an extensive range of products that caters to these needs, offering many effective, technically advanced products for fast, easily achieved skin improvements for therapists in-salon and clients at-home alike. n Lydia Jordane is founder of Lycon Cosmetics. www.lycon.com.au

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TALKING BEAUTY Can professional beauty therapy bridge the virtual gap? Following a year of state-tostate lockdowns, Ruby Feneley asked whether virtual skin therapy will ever match in-person consults. Science, consumers and practitioners are increasingly saying ‘yes’

Hi!

They say time flies when you’re having fun! It’s been an incredible nine months as Beauty Editor at PB – Hannah Gay will be returning for our January-February issue making this my final Talking Beauty. You haven’t seen the last of me though! I will be stepping in as Online and Special Projects Editor for our digital arm (indeed, I’ll have started the role by the time this issue goes to print!). I’ll be bringing you breaking news, profiles, trends and analysis of the issues that matter to our industry. I’ll also be working on some exciting initiatives we have in the pipeline for 2022. Now, speaking of online, let’s discuss the virtual revolution our industry has been experiencing over the last two years.

Ruby x

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Beauty therapy is an inherently intimate, tactile experience. For client and practitioner the power of touch is essential to the relationship and the experience. However, COVID-19 has disrupted the physical nature of our industry. So how have beauty therapists and professional skincare brands been doing things differently? And more importantly, can online ever compare to in person? Michaella Bolder, a UK based beauty therapist whose nail, tanning and skin work appears on the covers of magazines, red carpets and runways worldwide, says yes. When the UK locked down in 2020, she started offering virtual facials. Client feedback was overwhelmingly positive. Not only did they love being taught to perform facial massage, but they also received targeted advice about their skin concerns and goals. Creating virtual bespoke routines also helped boost Michaela boost bottom line – following the consult products could be delivered directly to the clients’ door. The sessions were so successful and profitable Michaella has continued to offer them as business in the UK returns to “normal.” “They offer a super accessible way for clients to ask me questions about their skincare or learn facial massage,” she says. She adds that going virtual has grown her client base: “It’s enabled me to meet new clients from across the world who never would have been able to visit me in salon!” Michaella is not alone in “leaning in” to restricted in-person services. Asha Everetz is a Melbourne based naturopath, beauty and dermal therapist. When the pandemic hit in 2020, rather than shutting down as an interim measure, she made a big decision. She explains: “I felt uncomfortable continuing to see clients in the CBD, so I took everything online. We ended our lease, reduced our overheads and jumped right in - things took off from there.” Ash already had a sense of the potential of online services as she’d been offering Skype consults for international and interstate clients for a few years. She says there’s been consistent demand for online services during Melbourne’s six lockdowns; she and her staff are “typically booked out 4-8 weeks in advance.” Her business Clear Skin Experts specialise in treating severe and persistent acne, and were already being discovered by clients online. “Previously clients would find us online and then travel interstate”, Asha explains, “now we’re better able to service regional and interstate clients at their convenience, which is rewarding.” Like Michaella Bolder, Asha has encouraged a healthy e-commerce component to compliment virtual services. Clear Skin Experts send everything from customised Dermavidual’s prescriptions, PRIN home kits, supplements and virtually shade-matched foundation samples to clients following appointments. While virtual has been a boon for her business, Asha says that she still believes in a hybrid structure. “There was a little bit of virtual fatigue at the end of the last lockdown. We opened a space in Collingwood where we offer skin needling, LED and PRIN. Her staff also miss in person. “The most challenging aspect is working in isolation – we really miss each other.” There are also “highs” of the job that are harder to capture in a remote environment,like celebrating huge milestones for their clients. Asha says:“Part of the joy is when we’ve healed their skin condition, and they’re ready for skin needling scar revision - it’s a big celebration and very rewarding when we get to that point.

BEAUTY DIARY

ONE OF THE CHALLENGES WE’VE HAD TO NAVIGATE IS MONITORING PATIENTS USE OF THESE INGREDIENTS. EDUCATION AND CUSTOMER SERVICE HAVE BEEN KEY. THE SECRET

team, and that they need to be used with supervision. The team say: “One of the challenges we’ve had to navigate is monitoring patients use of these ingredients. Education and customer service have been key.” The Secret provides detailed product information with every order informed by the comprehensive skincare questionnaire. Their order form is designed to catch errors in self-reporting. The prime example of such an error would be the client who thinks their only issue is acne. Deb Cohen says, “It would be logical to prescribe them The Secret ‘Acne’ Night Formula. However, if we ask the client to describe the appearance, location, and frequency of the breakouts, we may better understand the kind of skin condition the patient is experiencing.” The Secret also ask for an exhaustive list of products the client is using, and your prescription arrives with a list of products you should discontinue using or use differently. As with skincare purchased through a salon or dermatologists office, the biggest issue is non-compliance from clients. “Most mishaps we see are patients ignoring usage instructions.”

The science:

Asha Everetz, Clear Skin Experts

The power of personalisation:

Professional brands are also launching hyper-personalised products to clients in a direct-to-consumer environment. Professional skincare brand The Secret exploded during lockdowns, with sales driven by breathtaking client before and afters on social media and work-from-home skincare lovers upping their use of actives. Dr Clara Hurst and Dr Deb Cohen-Jones offer a range of high-performance products that would typically require a trip to a dermatologists office. “Customers often don’t understand the significantly superior efficacy of products like tretinoin and hydroquinone,” say founders Dr. Deb Cohen and Dr. Clara Hurst. Social media has helped them illustrate this difference, demonstrating the powerful results professional-grade actives can achieve in stubborn skin conditions like acne and melasma. One of the major hurdles, however, has been delivering prescription-strength products safely. “Prescriptionstrength products are prescription for a reason,” say The Secret

The science of online skin therapy is accelerating at a cracking pace. Recently, the potential for smartphone cameras to provide accurate skin analysis has made mainstream news. Il Makiage, a professional makeup brand launched in 1972 by NYC-based makeup artist Ilana Harkavi, made headlines after receiving investment from a consumer-focused private equity firm. The USD, 29 million dollar investment, has seen the brand rapidly accelerate their digital-first offering with massive growth fuelled by data driven algorithmic shade matching and product recommendations. They are now launching into skincare and wellness with the acquisition of Voyage81 – an Israeli deep-tech platform that harnesses smartphones hyperspectral imaging to provide detailed skin analysis. In 2020 The University of Washington released a study that demonstrated how smartphone-based hyperspectral imaging could improve medical care in low-resourced and rural areas (Biomedical Optics Expres, Vol.11, Issue 2, 2020). Smart-phone hyperspectral imaging can provide information about blood perfusion, pigmentation, bacteria and collagen content of the skin.

The upshot:

The Il Makiage brand says that it only makes sense to meet them where they are in a world where customers and clients “live online”. While virtual services will never fully replace the power of touch, they provide flexible alternatives for teams and clients. n

PROFESSIONAL BEAUTY

PROMOTION

STIMSURE; RESULT DRIVEN TECHNOLOGY StimSure is Cynosure’s latest electromagnetic device for body contouring, which builds and tones muscle. The ideal addition to your clinic offering, that will have your patients coming back, is non-invasive, fast, comfortable, and requires no downtime! Paul Vujevic reveals the secrets to its success. THE LATEST TECHNOLOGY was developed in conjunction with leading experts in international sports science and neuromuscular electromagnetic stimulation StimSure® and is the latest generation muscle stimulation technology.

The latest innovation StimSure® is CE marked for muscular atrophy and can be used to strengthen and tighten the abdominal, gluteal and thigh muscles through methods of contraction and stimulation. The innovative device delivers up to 24,000 muscle contractions to the target area in just 20-30 minutes offering natural-looking, consistent results.

How it works The StimSure® applicators generate an electromagnetic field that stimulates the motor neuron cells of the body’s muscles, causing the muscle to contract as it would during movement or exercise. A prolonged contraction, made by a series of individual twitch contractions back to back,

STIMSURE The ultimate body contouring solution, StimSure. Using electromagnetic technology, StimSure builds and tones muscle for a defined physique. StimSure treatments are ideal for strengthening and tightening common areas of concern such as the abdomen, thighs, buttocks and more!

creates a ‘maximal tetanic contraction’ that results in more efficient growth of muscle fibers. StimSure® uses the optimal Tesla per application, providing an electromagnetic field that can engage the entire target muscle group, leading to visible results in fewer treatments. “There is more to body contouring than fat reduction, every day we see an increasing number of consumers striving for a strong, more defined physique. StimSure®, is now able to address these concerns in a safe, swift and effective way,” says Paul Vujevic, Managing Director of Cynosure Australia. With four pre-sets programs and the ability to create a personalised solution, consumers can visit a clinic and receive a tailored treatment plan designed to achieve their individual goals. StimSure® is simple to operate, with a secure fixing belt, and can be used through light clothing. With no recovery period or downtime, StimSure® is suitable for a wide range of people, however it is not intended for weight loss. The technology is designed for those whom wish to build and define their muscles to complement their fitness journey.

Results driven For optimum results, six to eight treatments (twice a week) are recommended. Best results are usually seen within 3-4 weeks after a full treatment plan has been implemented. n

cynosureaustralia.com

STIMSURE DELIVERS RESULTS The outcome of a recent study including 20 subjects having 6 Stimsure treatments each*: 90 percent of the group saw a reduced waistline of at least 1 inch*. Largest waistline reduction of the group for females was 10.63cm, with 7.47cm for males, after six treatments. Average waistline reduction: -4.35cm for group from baseline to final follow-up. 100 percent of the group were satisfied to extremely satisfied with results. 98.4 percent of before and after images were correctly identified. Up to 28.1 percent reduction in fat thickness observed in the MRI group. *Data on file

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INTRODUCING A STATE-OF-THE-ART

LIFTING AND BRIGHTENING PROGRAMME THREE STEPS FOR VISIBLY BRIGHTER AND FIRMER SKIN

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THREE CONTINUE STIMULATION

All ages All areas All skin types All year-round

A REVOLUTION IN NEEDLE-FREE BIOREVITALISATION THAT STIMULATES THE SKIN’S NATURAL REGENERATIVE PROCESS LIKE NEVER BEFORE Before

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SkinCeuticals

REVEALS ITS LUXURY INTERIORS Renowned brand SkinCeuticals has thrown open the doors to its flagship store in Melbourne capturing the art of modern luxury. Dr Frank Lin chats to Anita Quade about the interior inspiration. Tell us a bit about the concept for the luxurious space? “The fusion of SkinCeuticals Australia flagship boutique, backed by the aesthetic expertise of EST Clinic brings the best of physician lead knowledge in aesthetic treatments together with the retail and product expertise of the science-backed SkinCeuticals.”

How did you want it to look and feel? “The design of the boutique brings together the modern luxury ambience that we’ve come to expect from a global flagship SC store, within a beautiful vaulted heritage space at the heart of Collins St in Melbourne. Fittingly, it reflects the essence of a bespoke luxury boutique experience that pays homage to the traditional values of the personalised service that we expect from a specialist led clinic.”

What do you want clients to take away from a visit? “We want clients to experience an elevated and personalised journey from the moment they enter the store, and to leave with the knowledge that the advice and products that they have received are supported by clinicians that specialise in skincare and skin health.”

How will it be different to other clinic and retail experiences? “What we aim to achieve with the new boutique is a synergy between these two experiences. Traditionally, skin treatments offered at a retail boutique are rudimentary at best; while

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product range and the retail experience in an aesthetic clinic can often be an afterthought. We aim to harness the best of each of these experiences in a way that will elevate the overall result to a new level.”

What innovations will we see in this space that we haven’t necessarily seen before? “The retail boutique area will allow our customers to experience the largest range of SC products of any retail space in Australia. This boutique space merges into the clinical area with an intervening watershed area for skin analysis with the SC skinscope, and for patients to experience the SC Custom DOSE. It is fully equipped for aesthetic treatments including skin treatments, injectables, laser, non-invasive skin tightening including “Ultherapy” and the first ever “Emsculpt NEO” HIFEM body treatment in Australia.

INTERIORS

How did you come to partner together for this space? “Since EST Clinic was first established in 2013, we have always partnered with like-minded industry leaders who are dedicated to a rigorous pursuit of science. In 2019, we worked together to open the world first “Skinceuticals X EST Clinic” boutique in Melbourne’s Emporium. This year we are proud to unveil the crown in our collaboration at the new flagship boutique on Collins St.”

How did you choose the location? “After the successful launch of the SkinCeuticals store in Emporium Melbourne, we knew that 271 Collins St was the best place for our medical flagship. With other luxury brands such as Louis Vuitton, Prada, Tiffany & Co and Fendi calling Collins St home and with SkinCeuticals’ premium offering, we really do see this as the perfect fit.”

Tell us a bit about the inspiration for the interiors? “We wanted to create a space that articulates the modern luxury that SC and EST Clinic represents, within the vast heritage mezzanine that has almost 100 years of history.”

What are the standout aspects of the design and layout? “The design allows for the space to function as both a retail boutique and clinic. The front of house boutique flows seamlessly into the clinical area, which is located further back to ensure privacy for more advanced skin treatments. In the intervening transitional space is a dedicated area for SC skinscope and Custom DOSE, allowing access for both retail customers and clinic clients, as well as a dedicated interview/rest area with couches and refreshments.

What sort of treatments will be done in the clinic? “EST Clinic will be offering a range of premium treatments at the new Collins St flagship clinic. This includes our skin assessment and diagnosis using the skinscope, as well as the formulation of personalised corrective serums using the Custom DOSE. Our skin treatments include medical grade facials, skinboosters, microdermabrasion, microneedling, PRP and other in-clinic treatments. Dr Lin, along with other specialists doctors and nurses in the clinic, will be offering injectable treatments, laser, non-surgical skin tightening with industry leading devices such as Ultherapy and Thermages. Body treatments are also available with Australia’s first EmSculpt NEO which combines HIFEM muscle building with simultaneous RF fat reduction.”

What sort of products and retail experience will be on offer at the store? “The entire collection from SkinCeuticals will be available to purchase in-store.”

Is the brand planning on opening more spaces like this? “Over the last eight years our collaboration with Skinceuticals has gone from strength to strength, and delivered world-first concepts in our boutiques and clinics. We will undoubtedly continue to work towards future collaborations and innovations, so watch this space.”

How did COVID-19 effect your plans? “This has been a challenging time for Australian retailers and medical professionals. Our dedicated staff have been doing everything they can to support the treatment needs of our clients remotely, and our products have been available online at www.estskinlab.com.au We look forward to welcoming back our customers and clinic clients safely as we emerge from lockdown together.” n

PROFESSIONAL BEAUTY

INTERIORS

SALON INTERIORS Design Styles to watch for 2022

We say goodbye to arguably a couple of the most challenging years yet, and we get set to welcome 2022, with a big refresh in salon interiors. With lockdown periods giving us time to think about business, salons used this time to upgrade and renovate with interior refreshes pushed to the top of to do lists. Looking ahead to the new year Lisa Feleppa reveals a snapshot at what everyone is loving in salon interior styles.

How to Get the look:

Choose contem porary curved salon fu rniture with texture and tone . Add a touch of metallic luxe for contrast.

Aesthetik Skin & Laser @aesthetikskinlaser

MODERN MUSE YOUR DESIGN STYLE:

Modern & lots of curves

Love Beauty Skin Clinic @lovebeautyskinclinic

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Curves and arches are here to stay and will be more popular than ever in 2022. The salon look is a pared back space, soft and sensual. It fuses all types of finishes with curvaceous shapes in doorways, decorative pieces and furniture.

SM Aesthetic Lab @sm_aestheticlab

NEUTRAL REMEDY YOUR DESIGN STYLE:

Textures and all things neutral. This salon style champions textures as the design focus while it incorporates paler tones like white, ivory, sage and sandy nudes.

GET THE LOOK: Lara Blush Reclining Salon Chair with Matching Blush Salon Stool comfortel.com.au

Slow House Bondi @slowhousebondi

Seen Skin @seen.skin GET THE LOOK: Gemini in Stone Table comfortel.com.au

GET THE LOOK: Arch retail shelves comfortel.com.au

GET THE LOOK: Presley Reception Desk comfortel.com.au

PROFESSIONAL BEAUTY

INTERIORS

RESORT YOUR DESIGN STYLE:

The Great Escape.

We couldn’t go on that European getaway we all so desperately wanted, so salons are incorporating this look into their salon design and really embracing the sense of escape.

How to Get the look:

Colour & Patter ns are taking centre st age with a focus on mater ials and shapes with Euro pean influences.

Rimba Sweat @rimbasweat Sense Of Self (SOS) Bathhouse @sos.senseofself

Beauty Block @beautyblockbrighton

GET THE LOOK: Quattro Treatment Table With Sage Green Salon Stool comfortel.com.au

By Lisa Feleppa. Brand Marketing Manager of Comfortel Salon Furniture www.comfortel.com.au

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CAREER HOW I GOT HERE DERELLE MITCHELL

Founder Health Focus Manufacturers Tell us how you came to set up Health Focus Manufacturers? “I was at a point in my life where my children had entered their teenage years and, like a lot of women, I started to think about my reigniting my career. I was driven to one day to run my own business and the thought of providing employment for others really appealed to me. I am not sure if it was fate, or if I was just in the right place at the right time, but in 2011 the opportunity to purchase the assets of a cosmetic manufacturing company (which was closing its doors) presented itself. We started small with a handful of inherited clients and a few staff in a “big green shed”.”

How was it starting out? “ The first five years were tough, there is no denying that, but we turned the business around, built new customer relationships and refined the business model. It took a huge amount of persistence and determination to not only survive but grow. Now, a decade on, we have more than 40 staff and manufacture millions of products every year. “

Tell us about the market that you target? “Our target market encompasses large, established, boutique and start-up skincare and cosmetics brands looking to produce certified organic as well as synthetic products including highend skincare, tanning products, hair care, deodorant, masks, moisturisers, serums, cleansers and more. We can also turn our hand to innovative pet grooming and cleaning products.”

How have you seen small startup skincare businesses evolve? “There has been a surge in start-up skincare brands entering the market, particularly in the last year. I think one of the few positive things that have come out of the pandemic is the gift of time. Lockdown has allowed people to reflect on what they truly want to achieve and pursue in life. Men’s skincare and haircare in particular is an emerging market. Social media has also played a major role in the growth of startups and provides an instant platform for new brands to take their product to market quickly and effectively.”

What has demand been like? “Demand is definitely higher than it has ever been in the 10 years I have been in operation. To the point where we have grown our Customer Service Team to not only look after the needs of existing customers but also to service potential new customers to the business.”

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What inspired your love of the industry? “I think my love has evolved over time, rather than being there from the start. My inspiration comes from creating beautiful products for my customers and partnering in their growth. For example, one of our larger clients, which started as a boutique business, has been with us for a decade and is now a global business, producing tens of thousands of units at a time. It is a privilege to be part of that success.’’

What do you wish you had known starting out? “That Rome was not built in a day! And the journey to become a successful business owner is not a smooth one. It’s filled with bumps, forks and unexpected detours! So don’t sweat the small stuff.”

What is the biggest lesson you have learnt after establishing the business? “Surround yourself with good people. People who are likeminded and are invested in your success. Finding the right people is more than finding someone that has the right qualifications, it’s also about finding someone that has the same mentality and attitude that will add to the culture of your business.”

Any other tips? “You also have to be nimble, learn to diversify and have a point of difference. A key point of difference and contributor to Health Focus Manufacturers’ fast growth is the depth of experience among our team. We have four experienced chemists who formulate client products, including one who formulated in the UK for one decade and has now been with Health Focus Manufacturers for seven years. Our chemists are supported by a team with a breadth and depth of experience. For example, one employee has been in cosmetic contract manufacturing for 25 years.”

What has been the most rewarding part of being a business owner? “It would have to be working alongside an incredible team. We work hard to be an employer of choice to attract and retain the very best talent. I believe in treating my employees extremely well and with respect. If you do the right thing by them, they will do the right thing by you. We celebrate the end of each month with a staff BBQ or lunch and each Friday we wear our colourful HFM shirts “fun shirt Friday” and also put on what has been nicknamed “Fat Friday” where we serve up tasty savory eats every Friday for morning tea. Staff birthdays and staff anniversaries are also never missed. If you have a strong staff culture the only way is up!”

CAREER

Do you work with any charities? “We have also recently started working with women’s charity Share the Dignity, in conjunction with our packaging and labelling partners, to donate hair care products to women experiencing homelessness, fleeing domestic violence, or doing it tough. To be in a position to give back to those less fortunate, is truly the most rewarding thing you can experience as a business owner.”

Any major milestones that stand out to you? “Our first major milestone was when we obtained ISO9001:2015 Certification in 2013 which is one of the worlds most recognised Quality Management Systems. It allowed us to effectively build a framework to ensure consistent quality manufacturing. Apart from implementing robust systems and procedures we also were required to upgrade the facility, build purpose-built manufacturing and packing rooms. This no doubt set us on the right path to being taken seriously in the contract cosmetic manufacturing space. Along the way we have also obtained Organic Certifications through the Organic Food Chain (OFC) and Australian Certified Organic (ACO) Cosmos. In 2019 we also obtained GMP 22716 Certification (Good Manufacturing Practices) and this was definitely a major milestone as this certification ensures that we conform to the requirements that a manufacturer must meet to assure that their products are consistently high in quality, from batch to batch. And most recently being a chosen as a finalist in the Endeavour Awards in the in the category: Excellence in Growth and the Moreton Bay Region Excellence Awards in the category: Advanced Manufacturing Excellence where the winners will be announced in the coming months.”

Did COVID-19 restrictions offer you any business lessons? “Surviving the pandemic without the assistance of Job Keeper and reaching our 10-year Anniversary are also undoubtably proud milestones.”

How have you seen the manufacturing landscape change since launching in 2011? “I think 10 years ago when we first started out there was a major trend from companies to outsource their manufacturing to regions where labor and product costs were a lot cheaper. Being an Australian owned and operated contract manufacturer at this time was certainly challenging. Over the years however I feel companies have begun to catch onto the hidden costs and difficulties of offshore production such as production setbacks, linguistic differences, shipping delays and inferior products. There has been a real resurgence of people wanting Australian made beauty products, particularly in the past five years. Organic skincare and haircare using exotic plant-based Australian extracts is also on an upwards trend.”

Tell us your business motto? “Our tagline is quality, efficiency and respect. One of the key factors that we feel sets us apart from our competitors is our commitment to customer service. The customer is king. We develop long-term relationships with our clients based on trust and respect. Our customer retention rate is near 100%. Some

clients have been with us since we launched. We treat every customer the same, no matter their size or scope. The vast majority of new business comes through referrals off the back of our excellent reputation in the industry and we regularly receive compliments and glowing testimonials from clients.”

How is your position unique in the market? “We are committed to being an industry leader in advanced manufacturing and doing things differently. This is achieved through our unique customer service approach, diversity in manufacturing capability outside of just skin care (for example we also manufacture cleaning products and pet grooming products) and leading industry talent. We have hundreds of unique formulations in our library enabling us to manufacture a wide range of products. We have moved into the world of robotics and have specialist packing equipment to fill a vast variety of products from high end serums to hot fill hair waxes into various types of bottles, jars and tubes. We stand out from our competitors through our depth of knowledge and experience in the team, commitment to adding value at all stages of the process, our role as strategic advisors to clients, our long-term customer relationships and our commitment to accountability and transparency.”

Any advice for business owners to get ahead of the game in the following year? “Never lose sight of your customers. Along with your employees, they are the most valuable asset you have. I feel many companies don’t place enough emphasis on the most critical driver of their success – their customers. It’s an old adage, but we honestly believe that the ‘customer is King’ (or Queen for that matter!). We recognise that our success depends on the success of our clients.”

What are your plans for 2022? “We plan to build a new purpose-built facility and seek a TGA certification a reality. We are in the process of purchasing a block of land and while our facility is still a couple of years away, we have already recruited an Operations Manager with extensive experience in building TGA facilities to facilitate the transition. We’re excited about what the future holds. Our growth in the last few years is paving the way for a very bright future.” n

PROFESSIONAL BEAUTY

BUSINESS

Adapting your salon operations to the

New Normal

The Covid-19 pandemic has changed the way we live, and local salons like yours have had to adapt to lockdowns and changes in the way you operate day to day. Jane Mason reveals how to operate in the new normal. WHETHER YOU ARE a salon who re-opened post-lockdown and have welcomed back customers – here are three things to consider to boost your revenue heading into 2022.

1. Adhere to regulations Business as usual is so last decade. While stringent lockdowns may be a thing of the past (touch wood), there are many regulations and additional considerations you need to navigate when running your salon. Ensuring you are across the safety protocols that will protect your employees and clients is perhaps one of the most important things you can do. Make sure you comply with local regulations and continue with practices that reduce the spread of the virus. This includes practising good hygiene, regular cleaning and maintenance and using personal safety equipment. It’s also prudent to prepare for the worst. If there is one thing the pandemic has taught us is that snap lockdowns can spring up in a moment’s notice, and you need a plan in place to quickly adapt to the situation. Additionally, it’s a good idea to think about what happens if your staff suddenly need to isolate or your customers cancel last minute. Create a safe environment for your customers by reducing walk-ins, adding waitlists and marking out social distancing guidelines through stickers. Creating a barrier between your employees and your customer will also help maintain appropriate distances, especially when it’s time to pay. You could also go online to update your opening hours and prompt people to book ahead, which will help deal with mass bookings.

2. Think about marketing, culture and price It’s time to reinvigorate your business. And that involves marketing your like you’ve never done before. Jump online and connect with your client base through social media and email marketing. For those locations that have been in lockdown there will be pent-up demand, and it’s time to offer killer discounts and generate genuine excitement about your brand. Identify your top-selling items, create enticing add-ons and watch them fly out the door.

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It’s also time to rebuild your team culture. How your employees go about their work says a lot about your business. You want them informed, motivated and highly skilled. Empower them by creating internal perks or by providing temporary extra commissions during the busy period. Commit to some training sessions and team building days. This is also a chance to go over the ‘new normal’ changes to your business. Another vital thing to remember is not to sell yourself short. Additional cleaning can be expensive, and people are still going to think twice before entering crowded places. These changes will inevitably begin to eat into your profits. A small price increase could help accommodate this extra cost. Communicate to your customers that the increase is designed to keep them safe, and the majority will thank you for it.

3. Review your business insurance  As you prepare for the new normal there will be many important things for you to juggle. However, neglecting a review of your business insurance could leave you in a world of drama.  Your business may not be the same as it was before the pandemic and your insurance should keep up with the times. Too often, companies wind up without the right cover because the original policy is just renewed without the owner factoring in a change of their business activities.   Perhaps you’ve had the opportunity to invest in new equipment or have even added new product lines to your range. As the value of your equipment and content grows, you can update your policy to help ensure you have sufficient insurance to cover your loss if you need to make a claim. On the flipside you may have reduced your stock and equipment and can take the opportunity to reduce the value of your insured assets. The pandemic has also been a volatile time for your employees. Some may have moved on, or perhaps you’ve onboarded new hires to keep up with demand. Ensure that when renewing your policy, it reflects the current size of your salon.  While there are many perks to running your own salon, overseeing everything can get quite dramatic. Luckily with BizCover, business insurance doesn’t have to be. Visit www.bizcover.com.au  n Jane Mason is the Product & Channel Manager at BizCover.

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ESCAPE TO

EDEN, THE WINNER of Australia’s Best Wellness Retreat is nestled in the relaxing surrounds of Currumbin Valley – boasting newly architecturally designed cabins perched on the hillside with all the five star luxury needed to rest, relax and restore health. From the stunning serene surrounds to the organic wholefoods menu, indulgent beauty treatments and a tailored exercise program this is the vitality boost to put on your wishlist for 2022. “Eden continues to provide the best possible health and wellness retreat to our guests. We are encouraging our guests to disconnect from their digital daily lives and reconnect with their surroundings,” says Eden general manager Chris Van Hoof. “Guests are able to customise their bespoke package – whether its seven-days of relaxtion, Pilates, yoga or boxing or a mixture of exercises to help them achieve their health and wellness goals. Programmes are supported by rainforest walks, healthy, nutritious meals, mud baths and meditation,” he says. Here is what you need to know:

prepare organic, healthy meals, our personal trainers and fitness staff, our beauty team, and our reservations department – they all work together to ensure guests have a truly Eden experience from the moment they book their stay with us, until they leave. I also have to credit every single one of our guests who come to Eden. Their enthusiasm for what we do and how we do it, and their openness to experiencing Eden, is a constant reminder that we are providing a unique wellness retreat.”

Eden is Australia’s longest running health retreat – can you tell us what you attribute to your success?

C.A.R.E.:

“Eden Health Retreat has been running for 37 years now and its success is down to the people. The people who work here are immensely talented at what they do – whether our chefs who

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How have you evolved the brand over the years? “As Eden has grown and the world and its daily demands have changed, we have adjusted our focus to land on digital detoxing, helping improve their sleep patterns and reducing their overall stress. Eden’s C.A.R.E philosophy is ingrained in everything we do, and we hope that our guests take home this philosophy and integrate it into their everyday lives. Our belief is that our guests already have the answers – they may simply have been looking in another direction.

“Connect to country – We pay our respects to the Yugambeh people, the original custodians of the land. We recommend guests take the time to walk the grounds of Eden while they’re here to experience the healing nature of biophilia. Align to purpose – A stay at Eden is about taking time out

BEAUTY ESCAPE

Now that the borders in Australia have re-opened people are looking for a wellness and beauty escape that promises health benefits to revitalise after a busy 2021. Look no further than Australia’s longest running health retreat Eden. Anita Quade chats to General Manager Chris Van Hoof.

of your busy life to take stock, and to ask yourself whether you are living a life of integrity. We ask our guests to explore their purpose – whether it’s in their job, relationship, or social life. Respect the ritual – everyday rituals can turn an ordinary day into an extraordinary one. Taking time to respect your authentic self by treating it well can make a difference between your health and happiness. Engineer the experience: At Eden, guests can craft their own experience to ensure they get the most out of their stay.”

How important is it to offer a retreat like Eden? “Everyone should have the opportunity to visit Eden at least once! It truly is the perfect break from busy lives and daily stress, and is the ideal space to learn new, healthy habits that will serve you well in the future.”

Are there any standout moments for you as general manager? “I’m incredibly grateful to be in the position I’m in and surrounded by such a dedicated and passionate staff who consistently turn up with purpose. It’s not so much about standout moments, but rather spending time in a space where I have the opportunity to connect with and learn from people from all walks of life is something that lights me and is a constant source of inspiration.”

You are a winner of Australia’s Best Wellness Retreat at World Spa Awards – how was it to win that accolade? “We are immensely proud of this, and all the accolades Eden has been awarded over the years. Our team is the best in the business and we are constantly striving to ensure our guests receive the very best, and latest, in beauty treatments and relaxation rituals during their stay. We have also recently been awarded The World Luxury Awards for 2021 in two categories: World Luxury Hotel Awards and the World Luxury Spa Awards.”

The luxury accommodation is stunning – what is the interior vibe that you were going for? “Eden offers luxurious accommodation suitable for solo travellers, couples or friends to relax and enjoy their stay and surrounding. The interior spaces have been built with connection in mind. Large glass windows and doors connect the guest to the external environment that we find so nurturing and healing; and the simple, modern, minimal furnishings allow space for guests to connect to themselves, each other or simply a good book!”

You have recently updated the accommodation – can you tell us about that? “Our 12 new luxury cabins are nestled into the property and

PROFESSIONAL BEAUTY

GENERAL MANAGER CHRIS VAN HOOF REVEALS THE SECRET TO THE INDULGENT BEAUTY AND WELLNESS RETREAT.

Tell us about the concept of the spa? “This is about a therapeutic space with a focus on healing and transformation. Obviously, we have beauty treatments, but our other treatments are life changing. Our therapists are unique in the way they treat, it could almost be called a therapy session. We actually call this area the ‘healing department’ - and for good reason.” What is the ethos of this lovely space? “Our guests always leave more than just the benefits from a usual treatment. This is a healing space where we try to create a nurturing space where the guests are safe and nurtured in order to achieve a change and shift, due to their treatment. From the moment they arrive, to the general conversation a guest has with their coordinator, to the bespoke program created for their needs: it all works hand in hand to help each guest achieve their individual goals. Each guest leaves here with something positive to hold onto and to continue to support them on their journey.” How many treatment rooms do you have? “There are 12 treatments rooms are equipped to treat guests.” How many staff are there at the spa? “15 staff therapists, including beauty and healing.” What is the most popular treatment? “The Ka Huna body work treatment is the most popular. Here’s what we tell our guests about it: Ka Huna Bodywork at Eden is a very special experience. This rhythmical style of bodywork uses flowing hands and forearms to restore balance to body, mind and heart. A beautiful treatment that is both therapeutic and deeply relaxing which may include soft and deep tissue massage, joint rotations, stretches, prayer, music and breath to reconnect, release and relax. The true power of this treatment lies in the synergy of body and spirit, held in a space of ‘Aloha’ - unconditional love and support. Beauty-wise, the age correction facial (75 minutes) is immensely popular. Watch your fine lines disappear as you take your skin on a tropical retreat with hydrating coconut cleansers, tonics of exotic neroli and monoi oils and strengthening bamboo serums. Get a natural lift, feel instantly refreshed, tightened and smooth as the natural retinol alternative treatment increases collagen and refines the skin while Swiss green apple stem cells replenish the epidermis.” Tell us about tailoring a program for guests is this a popular option? “Before guests arrive, they are given the menu to start

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considering what they’d like to enjoy during their stay. As their week unfolds, they may add in a specific treatment, or the spa manager will recommend another treatment to organically support their visit at Eden.” How often do you alter the menu to cater for your clients’ needs? “The treatment approach is completely different due to each client’s needs, body, previous injuries, requested outcome etc. Our therapists work intuitively, so whatever is needed in the treatment, or what comes up emotionally, that’s where the therapist will go. Each patient will have a consultation prior to help the therapist gauge how they’ll do the treatment.” Tell us about the skincare brands you use at the salon? Are these updated regularly or do you stick with trusted brands? “We ensure that our suppliers are similarly-minded when it comes to caring for the environment: which is why we have established a long-standing relationship with Eminence and use their products to pamper and treat our guests in the spa. Not only are their products good for you, but Eminence plant one tree for every product sold (to date they’ve planted more than 17 million trees!).” There are so many great activities that can be booked – from yoga and gym classes etc. Are these changed regularly? “Our program constantly evolves and we work hard to ensure each guest’s needs are met with the wide variety of activities on offer.” Tell us about the recent changes at the property “Our 12 new luxury cabins are nestled into the property and positioned to take in the stunning views of the Currumbin Valley and Tallebudgera. Our beautiful new cabins embodies the height of luxury at Eden – in particular the Cascade Lodge. Featuring an open-floor plan, private balcony, lounge area and floating fireplace, each cabin overlooks our breathtaking valley.” Given Covid changed the way the industry operated during lockdowns – how did this effect business? “We have welcomed guests from the areas around Australia which are allowed to travel. We are proud and pleased that we’ve been operating at a healthy capacity throughout the year and are looking forward to welcoming guests nationally and internationally as we move forwards.” Tell us your plans for Eden in 2022? “Bigger and better! We are excited about our new three-, four-, and seven-day stays and look forward to welcoming more guests to experience the magic of Eden. As for the spa – stay tuned!” For details of packages check out www.edenhealthretreat.com.au

BEAUTY ESCAPE

The retreat is a chance for guests to switch off from social media, television etc. – can that often be a difficult task? “Digital addiction and lack of sleep are now the main reasons people come to Eden. At first, many guests find it difficult to ‘switch off ’ – but within a day or so they realise how much less stressed they are without the constant ‘pinging’ of their phone, or how they can truly relax when they’re not constantly reading the news. Our guests also report that they use their phone much less after a week or surviving, and enjoying their time, without it.”

You are offering new seven-day night escapes at Eden – how often do you update the programs? “It’s only now that we are responding to our guests requests for longer, and shorter stays. We’re thrilled to be able to offer longer stays – to give guests that extra chance to truly relax and rejuvenate.”

How was your business been re-imagined during COVID? positioned to take in the stunning views of the Currumbin Valley and Tallebudgera. Our beautiful new cabins embody the height of luxury at Eden – in particular the Cascade Lodge. Featuring an open-floor plan, private balcony, lounge area and floating fireplace, each cabin overlooks our breathtaking valley.”

What is the one takeaway that guests can be assured to leave Eden with? “Every guest leaves with a greater understanding of how the principles of C.A.R.E relate to them, and the tools to incorporate those principles into their life beyond our front gates.”

“During Covid we took the opportunity to give our cabins a face lift, build a new Pilates and yoga studio along with our beautiful new kitchen, overlooking the beautiful Currumbin Valley. We also spent time reestablishing the focus and purpose of Eden’s philosophy, which we have loved sharing with our guests since we reopened.”

What are your plans for Eden in 2022? “Bigger and better! We are excited about our new three, fourand seven-day stays and look forward to welcoming more guests to experience the magic of Eden. As domestic borders and lockdowns ease, and wellness is at the forefront of people’s minds, we look forward to continuing to provide the very best in retreat experiences.” n

PROFESSIONAL BEAUTY

LAST WORD

Eyebrow queen

Noushin

This founder of EyeCouture reveals the joy of having her own beauty business and the lessons she learnt in lockdown. By Anita Quade

Brows can make or break a look because… “The frame is just as important as the art work and brows frame your eyes, your most important facial feature.”

I love this most about having my own business…. “I really love the freedom of direction and creating a business – it is very rewarding.”

My favourite beauty treatment is… “A really beautiful facial – there is no better therapy for me.”

In 2022 I plan to… “Expand my product range.”

During lockdown I learnt…. “The true value of time, be grateful for your blessings and connect with the universe. It does have your back!”

One of the biggest business lessons I learnt was… “That everything is about timing, if you time things well and don’t ever doubt your skills then you can be successful.”

I got into the brow game because…“Of my fascination watching my mum work with women in her home salon and that never left me. After seven years at university I went back to my roots. I’m a big believer in always doing what you love!”

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My favourite makeup look is…. “A natural healthy glow and I also love eye makeup.”

The best piece of advice I have been given…“Is to know your worth and don’t hold back.”

Three words that sum me up… “I am resilient, loyal and creative.”

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Professional Beauty November-December 2021

Articles inside

LAST WORD - Eyebrow Queen Noushin

SALON REVIEW - VENUSTUS

BUSINESS INVESTIGATION

MASTERCLASS - THE BRONZE AGE

COVER STORY: THALGO

BEAUTY ESCAPE - ESCAPE TO EDEN

Interiors - SKINCEUTICALS