5 minute read
COVER STORY: REDEFINING MATURE SKINCARE
REDEFINING MATURE SKINCARE:Weleda’s innovative new range
Weleda is redefining mature skincare with its new Contouring Face Care range, featuring the natural, patent-pending Collagen+ Active Complex. This blend of organic blue gentian, edelweiss, and centella asiatica boosts collagen, enhances elasticity, and reduces wrinkles, counteracting the effects of menopause on the skin.
The beauty industry is witnessing a growing trend that caters to the distinct skincare needs of women experiencing menopause. As this once-taboo topic gains more visibility, the demand for menopausetargeted beauty products is on the rise.
According to Brandwatch Analyst Annelie Helgelin, online mentions of “menopausebeauty products” surged by 28% between 2020 and 2022. Helgelin notes, “One notable trend in these conversations is the emphasis on taking a holistic approach to skincare during and after menopause.”
This shift is part of a broader movement within the beauty sector, with trend forecasters at WGSN predicting that hormonal skincare will continue to gain momentum in the coming years. Within this context, Weleda, a pioneer in natural skincare for over a century, is positioning itself at the forefront of this movement with the launch of its innovative Contouring Face Care range. This new line is specifically designed to meet the needs of menopausal skin, offering a comprehensive solution that supports women as they navigate this transformative stage of life.
Charmaine Pichler, Managing Director of Weleda, reflected on the brand’s mission:
“At Weleda, we believe in the power of nature to support the body’s natural processes. With our Contouring Face Care range, we’re not just providing skincare; we’re helping women embrace their beauty and wisdom as they age.”
The Contouring Face Care range is anchored by Weleda’s patent-pending Collagen+ Active Complex, a groundbreaking blend of blue gentian, edelweiss, and centella asiatica. These botanical extracts, sustainably sourced from the Swiss Alps, are known for their powerful regenerative properties. Blue gentian, rich in flavonoids, helps protect the skin from premature ageing while soothing and firming. Edelweiss, a symbol of resilience, strengthens the skin’s barrier and enhances firmness with its high content of leontopodic acid and phenolic acids. Centella asiatica, long used in traditional Asian medicine, is celebrated for its ability to boost collagen production and soothe the skin.
The need for such targeted skincare is underscored by the fact that almost half of women experience skin issues during menopause, largely due to the decline in estrogen, progesterone, and testosterone levels. These hormonal changes can lead to dryness, itching, and a significant reduction in collagen production, making skin more fragile and prone to wrinkles. For many women, these changes are more than just cosmetic; they can affect selfesteem and confidence, highlighting the importance of effective skincare solutions.
Dr. Dagmar Bässler, Weleda’s Scientific and Regulatory Affairs Manager, explains the science behind the new range: “During menopause, women experience a decrease in estrogen levels, which directly impacts the skin’s collagen and elastin production. This leads to a loss of firmness, elasticity, and hydration. Our new Contouring Face Care range is specifically formulated to counteract these effects, helping to maintain skin’s youthful appearance and supporting women in feeling confident and beautiful during this stage of life.”
As the market for menopause-related products continues to expand, Weleda stands out as a leader in addressing the needs of menopausal women. Purchases of menopause-related products have increased, with women spending more on these items compared to other women’s health needs, according to McKinsey’s latest Future of Wellness research.
Charmaine sees this as a crucial moment for the beauty industry: “We’re witnessing a welcomed shift where women are increasingly seeking products that cater to their specific perimenopause and menopause needs. Weleda is proud to be at the forefront of this movement.”
The launch of Weleda’s Contouring Face Care range marks a significant step forward in the beauty industry’s recognition and support of women’s health at all life stages. As more brands follow suit, the conversation around menopause will continue to evolve, with Weleda leading the way in providing effective, natural solutions that empower women to age gracefully and confidently.
THE CONTOURING FACE CARE RANGE INCLUDES A SUITE OF PRODUCTS THAT CATER TO VARIOUS ASPECTS OF MENOPAUSAL SKINCARE:
Contouring Day Cream:
Balances skin pigmentation, increases elasticity, and reduces deep wrinkles, leaving the skin feeling nourished and cashmere-soft. Studies indicated that 100% of women agreed their skin felt more elastic, with 77% noting firmer skin.
Contouring Face Serum:
A potent formula that brightens skin tone while firming and nourishing the skin. In efficacy testing, 88% of women showed reduced deep wrinkles, and 100% experienced an immediate boost in skin moisture.
Contouring Night Cream:
Designed for overnight repair, this cream intensively nourishes the skin, promoting a rested and rejuvenated complexion by morning. Clinical results revealed that 75% of subjects showed reduced deep wrinkles, while 87% experienced an overnight repair effect.
Contouring Eye & Lip Cream:
Targets the delicate skin around the eyes and lips, reducing the appearance of deep wrinkles, dark circles, and puffiness. Clinical trials showed that 82% of women experienced visibly firmer skin around the eyes, while 80% reported reduced puffiness.
