EXPO: COSMOPROF ASIA 2024

THE EVOLUTION OF BEAUTY IN ASIA PACIFIC AT

COSMOPROF ASIA 2024

The beauty industry’s extraordinary growth and exciting trends continue to rise globally, but to truly understand the influential AsiaPacific market, industry professionals gather at Cosmoprof Asia – the world’s annual meeting point for successful business, inspiring learning, and invaluable networking.

From 12 to 15 November 2024, this unmissable B2B event will bring together the industry’s elite to showcase the latest in beauty technology, innovations, insights, and trends. Around 2,800 exhibitors are expected to present their products across 120,000 sqm of exhibition space, with approximately 90% already sold. The 27th edition is a must-attend event for stakeholders eager to engage with dominant markets such as China, Japan, and Korea, where new consumer habits and distribution solutions are radically transforming the landscape.

With around 80,000 attendees expected, Cosmopack Asia 2024 will take place from 12 to 14 November at AsiaWorld-Expo, followed by Cosmoprof Asia from 13 to 15 November at the Hong Kong Convention and Exhibition Centre. Additionally, 18 international groups and country pavilions will present the most inspiring brands and products from their regions, offering valuable insights into key trends across various markets.

A COMPREHENSIVE SHOW ACROSS TWO LOCATIONS

As the only show in Asia that draws the top packaging suppliers, manufacturers, and international brands, this duallocation event is renowned as a platform for discovering innovative technology, new products, and emerging trends.

Cosmopack Asia will highlight the best solutions in the supply chain, including raw materials and formulation, machinery and automation, packaging, private label, and contract manufacturing. Meanwhile, the finished products will be showcased at Cosmoprof Asia, featuring leading companies in Beauty Salon & Spa, Cosmetics & Toiletries, Hair, Nail & Accessories, and Natural & Organic categories.

Cosmoprof Asia is known for its engaging initiatives and inspiring updates.

For first-time exhibitors, Zoom on Beauty offers an all-inclusive programme designed to boost visibility for smaller brands with a limited product range.

Cosmoprof Asia’s signature Hosted Buyer Programme has seen significant investment, and approximately 500 key buyers from leading beauty markets –including ASEAN, China, Hong Kong, Japan, South Korea, the USA, and Europe – will be invited, ensuring global connections between industry professionals.

SPOTLIGHT ON TRENDS: SPECIAL HIGHLIGHTS AT COSMOPROF ASIA

Each year, Cosmoprof Asia highlights the region’s most influential trends. Beauty Supplements, reflecting the global trend towards beauty from within, is expected to see further growth as China, Japan, and Korea continue to lead sales and product development in this sector, focusing on natural and effective solutions. Male grooming is another key trend in Asia, driven by fragrances, skincare, and men’s colour cosmetics, with 2024’s sales value projected to grow by 4.6%, according to Euromonitor International.

The fragrance segment is performing well globally, and in Asia Pacific, the market is forecast to reach USD 6.1 billion by 2029, growing at a CAGR of 5.4% from 2023 to 2029. Additionally, Beauty Tech is significantly enhancing sales and customer engagement for beauty brands, with the region boasting a robust presence of startups and cutting-edge technology providers.

BE SUSTAINABLE WITH BEAUTY

Sustainability remains a critical focus at Cosmopack Asia. This year, a special initiative will shine a spotlight on the most eco-conscious companies and products at the show. With the support of technical consultants, quality suppliers offering high-level sustainable solutions will be shortlisted, contributing to the creation of a Cosmopack Asia exclusive sustainable e-book for brands, media, and manufacturers sourcing innovative sustainable solutions.

SIGNATURE PROJECTS AND NEW INITIATIVES

Cosmoprof Asia is known for its engaging initiatives and inspiring updates.

A preview of the future of beauty in the region will take centre stage during the Cosmoprof and Cosmopack Asia Awards, which celebrate innovation and excellence in product development, packaging design, and formulation. Finalists will enjoy increased visibility through dedicated promotions.

The CosmoTrends report will provide an overview of current trends in the AsiaPacific region, offering valuable insights for trend spotters, retailers, influencers, and the media looking to discover the most noteworthy products at the event. CosmoTalks, the conference programme featuring top industry experts, will provide attendees with the latest insights and trends through inspirational content.

A highlight of Cosmopack Asia will be the interactive CosmoLab installation, developed in collaboration with OPAL, showcasing how AI technology is advancing hair and scalp care through personalised, effective solutions. Cosmo Onstage will also feature live product demos, competitions, and performances by top makeup artists, nail technicians, and hair stylists.

The fair is now open for pre-registration, and visitors can register online to save HKD420 on onsite registration fees.

To learn more, visit www.cosmoprof-asia.com