5 minute read
WELLNESS
These luxury dressing room alternatives will not only create a stunning environment for your visitors, but leave a lasting impression that will keep clients coming back again and again.
We all know that it’s often the tiniest details and small, finishing touches that can leave the biggest impression - everything from your signature fragrance to the little rituals you incorporate into your treatment, like the use of crystals or Tibetan Bells. One way you can create a truly memorable experience for clients is maxing out your dressing room. Spa change rooms can sometimes be an uncomfortable experience for clients, particularly for those with timid personalities and especially when it is a shared space. Even the most confident clients don’t often feel right at home when stripping off and walking around between rooms in nothing but a robe and a disposable G.
Clients should be taken on a journey the moment they step through your doors - your dressing rooms are just as much a part of your spa as your treatment rooms, so by no means should they be an exception. So why not make them such a delightful experience that your clients completely forget to feel embarrassed or uncomfortable? We can guarantee they will be blown away by a plush dressing space, and it will definitely play a major role in how they promote your facilities to others. There are a number of ways in which you can wow clients in a dressing room, but we can definitely recommend two key points: 1. Don’t be afraid to make a statement, and 2. No detail is too small.
Here are our top recommendations to take your change rooms to the next level:
Comfy Disposables
Client comfort is key, so don’t scrimp on your disposables - they aren’t all made the same. Opt for the most comfortable disposable G-strings and bras available. This can make a huge difference, particularly if your client has only experienced the cheap-n-nasties before. Nine times out of ten, they will notice. Opting for black is also a wise choice, as clients will appreciate the added coverage this provides.
Disposable hair ties are also a wonderful touch. They are a lowcost, low-fuss alternative to conventional hair ties, and we all know the hassle of searching around the spa to find that missing hair tie because your client forgot theirs - not to mention unnecessary timewaste! Clients may also appreciate the opportunity to prep their hair themselves before they head into treatment.
Another tiny but super impactful touch is wet wipes or disposable hand towels for the way out. If your client is heading to work, a meeting or social engagement after treatment, they certainly won’t want oily hands or feet, and will absolutely love you for helping them get squeaky clean before getting on with their day.
Fab Robes
Dare to branch out and add a bit of flair with your slippers and robes. There’s no rule saying you have to go with the conventional waffle or terry toweling designs, and you’ll create a real talking point for visitors if you choose to mix it up with something a little more creative. There’s no need to sacrifice comfort either! There are plenty of options out there that are both fabulous to look at and a pleasure to wear. Satin Serenity offer heavenly body wraps that are ideal for spas wanting to provide maximum comfort, with silky satin on the outside in a variety of colour options, and cuddly mink-like fabric on the inside. These can also be customised to your spa, with names and logos embroidered on in your brand’s colours.
If you’re after a more conventional robe style or something to provide that extra coverage, Neue Blvd have some gorgeous options too. The Amour 2.0 Robe is made from a soft and breathable 100% cotton viscose and includes monograming of your choice. Or how about the Amour 2.0 Boyfriend Shirt for something a little different?
Accessories
Providing your clients somewhere safe to stash their jewellery is a must, and this can absolutely be a statement piece too. Providing a very special jewellery box or trinket dish will also make your clients feel as though you value them and their possessions, a sentiment which will be highly appreciated by those wearing valuable or sentimental pieces.
Remember when we said no detail was too small? Every personalised item will add to the overall effect, and a statement keychain will sure make it difficult for clients to misplace their locker key. Neue Blvd and The Daily Edited both offer gorgeous options for stand-out, monogrammed keychains in various designs.
The same applies to slippers. Forgo the usual waffles or disposable thongs in favour of something a little more exciting! Our top slipper picks are Mara&Mine, for utter luxury and complete fuzzy comfort. Their gorgeous boutique is based in Sydney’s Paddington, but never fear - they ship worldwide. Your client’s feet will not only be in heaven but you will undoubtedly rack up some serious social media mentions from them with these pretty little things!
Statement Scents
Now for the finishing touch - cap off the experience with a signature fragrance. Again, there are countless options that will offer both breathtaking fragrance and visual wow-factor, like Mews Collective, whose bold, eclectic range of candles and diffusers are like nothing you’ve seen before. Their products are hand-poured in Australia in customdesigned, uniquely-shaped ceramic vessels, using high quality perfumes, nontoxic wax and lead-free cotton wicks.