Spa & Clinic volume 74 - Winter 2018

Page 42

Elevate Your Dressing Rooms These luxury dressing room alternatives will not only create a stunning environment for your visitors, but leave a lasting impression that will keep clients coming back again and again.

W

e all know that it’s often the tiniest details and small, finishing touches that can leave the biggest impression - everything from your signature fragrance to the little rituals you incorporate into your treatment, like the use of crystals or Tibetan Bells. One way you can create a truly memorable experience for clients is maxing out your dressing room. Spa change rooms can sometimes be an uncomfortable experience for clients, particularly for those with timid personalities and especially when it is a shared space. Even the most confident clients don’t often feel right at home when stripping off and walking around between rooms in nothing but a robe and a disposable G. Clients should be taken on a journey the moment they step through your doors - your dressing rooms are just as much a part of your spa as your treatment rooms, so by no means should they be an exception. So why not make them such a delightful experience that your clients completely forget to feel embarrassed or uncomfortable? We can guarantee they will be blown away by a plush dressing space, and it will definitely play a major role in how they promote your facilities to others. There are a number of ways in which you can wow clients in a dressing room, but we can definitely recommend two key points: 1. Don’t be afraid to make a statement, and 2. No detail is too small. 42 | SPA+CLINIC

Here are our top recommendations to take your change rooms to the next level:

Comfy Disposables Client comfort is key, so don’t scrimp on your disposables - they aren’t all made the same. Opt for the most comfortable disposable G-strings and bras available. This can make a huge difference, particularly if your client has only experienced the cheap-n-nasties before. Nine times out of ten, they will notice. Opting for black is also a wise choice, as clients will appreciate the added coverage this provides. Disposable hair ties are also a wonderful touch. They are a lowcost, low-fuss alternative to conventional hair ties, and we all know the hassle of searching around the spa to find that missing hair tie because your client forgot theirs - not to mention unnecessary timewaste! Clients may also appreciate the opportunity to prep their hair themselves before they head into treatment. Another tiny but super impactful touch is wet wipes or disposable hand towels for the way out. If your client is heading to work, a meeting or social engagement after treatment, they certainly won’t want oily hands or feet, and will absolutely love you for helping them get squeaky clean before getting on with their day.


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