7 minute read
BUSINESS: YOUR PERSONAL DERMAL THERAPIST
Your Personal Dermal Therapist
Tamasen Knight has worked as a dermal therapist and educator at some of Sydney’s most prestigious clinics. Now, she is starting her own business, but it’s not a clinic.
What is your background in the aesthetics industry?
I have over 10 years of experience in the beauty industry and have a strong commitment to advancing my skills and knowledge to help me deliver the highest quality of service to clients. I receive great personal satisfaction from working with clients to help them achieve their goals. A client’s confidence is my biggest compliment. Most recently I had been working at All Saint clinic with Dr Joseph Hkeik and as a Clinical Educator at The Australian Laser and Dermal Institute.
My passion is helping others feel more confident in their own skin. I enjoy layering dermal modalities with traditional facials to achieve maximum results and relaxation.
What made you decide to start your own business?
I am currently on maternity leave and wanted to find a way to stay connected with my clients but also present as a mum of my two beautiful kids. Through lockdown I had contact with many long term clients and continued to take care of their skincare routines. This got me thinking, how can I create a business model where I can service clients virtually? And so, Revive Aesthetic Consulting was born.
Think of me as your personal shopper for the aesthetic industry. I will do all the running around for you. From sourcing skincare to getting you a quality recommendation and costings of treatments. I focus on a holistic consultation process and source skincare according to the client’s budget and concerns. For treatment recommendations I make recommendations based on my industry knowledge and utilise the large network of business reps that I have come to know over the years.
Tamasen Knight
Being that I have no affiliation with a particular skincare range, I am able to make a recommendation based of suitability. As much as I am and want to be seen as an unbiased advisor, I’m very biased in the recommendations I make. I’m very specific in my values as a therapist, only aligning myself with clinics and companies that share these same values.
It is really important to me that any recommendations I make are not “cold”. I like to speak to the clinic and ask about their values, consultation process, treatment protocols and process. I want my referral to be of the highest quality ensuring the client is going to have the best experience and treatment outcome.
Once I have made my recommendations, I will follow up how their journey is going and ensure they are being taken care of. I have many clients that have come back to me for new concerns (mainly body) whilst continuing their relationship with their current clinic. This for me is a key part of why I love this business model. I am not limited to the skincare ranges or treatments I would normally have access to in clinic. I am able to give advice based on what the industry has to offer and that is really exciting!
How do you decide which brands and practitioners to recommend?
Where I am diagnosing a treatable skin condition, I will only work with brands that are prescribed through cosmetic clinics (clinical skincare), reputable brands that have studies to back their effectiveness. Being that I have worked with many clinical ranges in clinical practice, I prefer to recommend a range I have personally worked with and know its limitations. This enables me to treat confidence and get the best results possible.
With treatments, there is always something new coming out. Firstly I like to look at the values of the company. Then I want to see that the treatment not only does what it claims to do but has good long lasting results and clinical papers to prove effectiveness. It’s so important to trial new ranges and further my knowledge and skill set in treatment modalities. I want to make the best, most informed recommendations and something that is really important to me is that I try it myself first.
I have worked alongside many experts in the aesthetics industry and will recommend them for their different strengths or depending on location. I have established relationships across Sydney so that when referring clients I know that they will be in the best hands.
What kind of client are you targeting?
Really I can help anyone, anywhere in AUS. But my current strategy is to grow a community of females that are serious about their skin and feeling good in it. Through basic skin education. Lots of health and lifestyle tips. Building a personal relationship through my shared experiences. Helping balance stress in our busy lives, especially as mums. I take the hard work out of it. It will save you going to numerous consultations and researching the web.
Who pays for your services?
At this point I have a consultation fee for clients when they book. For the reputable clinics I love and trust I get a small percentage of the treatment performed from referral. I have set up two referral partnerships with two clinics in my local area. This is where a large portion of my long term clientele is. But as I expand and grow I will be reaching out to reputable clinics to look at taking more onboard.
Why do you think people need a “personal dermal therapist”?
Have you ever been to one clinic and been given advice then gone to another to get different advice? Do you get overwhelmed at the abundance of skin care brands there is on the market? My service is: Industry advice made easy.
As a therapist, I would often find depending on the clinic I was in that I was limited to what that clinic had available. My recommendation was about picking the best suited treatment or product from what I had. With Revive Aesthetic Consulting there are no limits. I make the recommendation on what the industry has to offer. The nerd in me loves that!
What is your clients’ feedback so far?
I have had a great response from both clients and industry representatives. I have clients that have continued to come back for further recommendations after initially starting with skin, now they have had advice for hair removal, laser treatments, body, cosmetic injectables. I have clients that continue to re-purchase their skincare through me. I always take the time to touch base and follow up. This means I can change the routine or ingredients as needed. I also have clients that have been referred on and had a great experience.
What are your plans for 2022?
As I grow my following I hope to empower, educate clients, and advocate for them. By growing my name as a trusted industry advisor I will be able to take on more referral partnerships. I am looking to work with some key brands in putting together some great treatment videos and social media campaigns. I think in the world right now everyone could use a real dose of positive energy, so I plan to throw it around like glitter.
Tamasen Knight is the founder of Revive Aesthetic Consulting.
yourpersonaldermaltherapist.com
