AESTHETICS: INNOVATION WITH SKIN PROFESSIONALS IN MIND

Innovation with Skin Professionals in Mind

Dermalogica is at the forefront of aesthetic trends with its latest round of innovations that go beyond skincare. The brand’s Senior Director of Global Professional Innovation, Louis Chambert, talks us through Dermalogica’s new and upcoming launches.

As Senior Head of Global Professional Innovation, anything that is going to help a skin therapist’s business and anything that can go on their service menu is my world, plus any professional product that is used in the treatment room. In the last few years, Dermalogica has put a lot of focus on the B2B aspect of the business, and now it is paying off. We see the success in our professional channels globally.

What clients want

The way we innovate is by looking at what our clients want, so we look, for example, at what professional advice they are looking for online; i.e. what is their behaviour on google. We try to capture every opportunity we see in the market. And we found that a lot of people were typing in ‘treatment for acne’ – very simple actually. And in fact, there are four concerns that are searched for more than anything else: acne, hyperpigmentation, ageing, and sensitivity.

So we knew that there was demand for treatments for these concerns, and because acne is by far the most searched concern (more than double the second one), we created our new treatment program, PRO Clear. We give the tools to the skin therapist to tailor the treatment depending what kind of acne the client presents. And then for the other concerns, we have PRO Bright, PRO Firm, and PRO Calm. And we encourage all our therapists to put that on their treatment menus, especially online, because it will help their SEO and therefore attract new clients. So we love promoting these services because we know it will help small business owners grow their clientele.

And of course we launched an education program along with this that teaches each of those services so it’s not just a marketing facade, it’s about expertise. Every time a therapist wants to add these treatments to their menu, they can learn about them in our education program and elevate their expertise about that particular concern.

Enhancing microneedling results

Besides creating effective skincare and facial programs, we’re always thinking about how can we work with all the advancements in technology and devices we’ve seen lately, and how can we amplify results. In our research, we found that people googled ‘microneedling’ way more than ‘chemical peel’. Just a few years ago, microneedling was something very niche, but now it has become almost mainstream, and we are fortunate to work with thousands of skin therapists that do microneedling every day and they have that expertise. So we looked at the science of microneedling, what concerns you can treat, and what products to infuse with microneedling to enhance results, and so we came up with PRO Microneedling.

We start with a chemical peel, and then use different depths of needles depending on what concern is targeted. And of course, it also matters what product you use to infuse the skin, and we are actually going to launch a new professional product, PRO Restore, which is the first of its kind. It’s a serum that includes actives that are going to intervene at the different phases of microneedling to reduce recovery time, because with skin needling, you tend to have quite a bit of downtime and sometimes your skin can still feel quite dry even after 10 days. So with this new product, we can reduce the downtime and therefore make microneedling attractive to more people. We encourage the clinics to sell microneedling packages of up to six treatments for best results, and one treatment per month.

Less downtime, fast results

The PRO Restore serum is great to use in combination with micro injury treatments, such as lasers, radio frequency, plasma, microneedling, chemical peels etc. We spoke with doctors and medical skin therapists and we asked them what they needed, and they always said “something that reduces downtime” so that’s when we started the journey to create PRO Restore about two years ago.

Dermalogica’s PRO Microneedling being performed

You apply it before you do the procedure, let it sit for a few minutes, then wipe it off, then you do your procedure, and apply it afterwards again. Then you also give clients at-home vials to use in the days and weeks post-treatment, and it really reduces recovery time. Another new program we are going to launch later this year is PRO Fibroblast, which is using plasma to tighten skin, and again we would use the PRO Restore serum in combination with that treatment.

At Dermalogica, we’re pushing things forward, we want to be at the forefront, and we are definitely focusing on all the medical treatment advancements that are happening, using the right skincare with device treatments. We want to push the boundaries and also look for what’s possible to take results to the next level. For example, you can needle acids into the skin safely and under certain circumstances, you get better results than with laser. People want visible results. And Dermalogica is here to facilitate this.

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Dermalogica’s 2022 Professional Launches:

• PRO Calm

• PRO Microneedling

• PRO Fibroblast

• PRO Restore