Issue 83 – November – 2018
SINGAPORE Immerse yourself in the colour and culture of the Lion City
Incentives Why education is key to keeping the industry alive View from the top The best rooftop venues for a summer soirée
Let me entertain you! Five creative ways to bring your event to life
Elizabeth Quay
The Westin Perth
QT Hotel Perth
Optus Stadium
Contents
12 November 2018
14
5 Upfront Queensland’s new $8 million convention centre
12 Cover story We scope out the top venues and attractions in Singapore
5
14 Incentives From the top of Australia to the bottom, we explore breathtaking
28
incentive destinations
22 Rooftop venues Take your next event to new heights with these sky-high venues
28 Entertainment From DJs to virtual reality, here
22
are five ways to entertain
34 Alice Springs
48
Spice falls in love with the beauty of Alice Springs
38 Brisbane The ‘new world city’ proves itself as a hot destination for business events
48 Insider
34
Musicland’s Chad Davis shares the challenges and triumphs of working in events www.spicenews.com.au 3
Editorial
New beginnings
I
Brittney Levinson Editor Managing Director Simon Grover Publisher James Wells Editor Brittney Levinson blevinson@intermedia.com.au National Sales Team
t’s with great pleasure that I sit down to write my first letter as the new editor of Spice Magazine. In my first few months in the role, I’ve had the privilege of travelling to new destinations, reconnecting with industry peers and, above all, settling into the Spice team (or the Spice Girls, as we’re often called). It’s only fitting that for my first issue I travelled to my hometown of Brisbane to explore some of the new and refurbished venues that have come online this year, including W Brisbane, Emporium Hotel South Bank and Brisbane Marriott. You can read all about it on page 38. The Northern Territory Convention Bureau also generously hosted Spice on the annual Alice Stampede famil, where I was able to truly understand the beauty of central Australia by witnessing it first-hand. As you’ll see on page 34, Alice Springs is a destination like no other, and one that’s more than capable of hosting memorable business events.
Katherine Ross, Brittney Levinson, Charlotte Marshall, Alyssa Coundouris
With the weather heating up, on page 22 we’ve rounded up the hottest rooftop venues across the country, perfect for your next corporate event or simply a Friday afternoon spritz. (You can call it research.) Finally, we’ve highlighted some of the industry’s rising stars, with the nominees for the EEAA’s Richard Geddes Young Achiever Award featured on page 46. Enjoy the issue and don’t forget to keep in touch with Spice on our various social channels listed below. Happy reading!
Katherine Ross, Charlotte Marshall Head of Circulation Chris Blacklock ph 1800 651 422 Production Manager Jacqui Cooper jacqui@intermedia.com.au Production Assistant Natasha Jara njara@intermedia.com.au Graphic Designer Alyssa Coundouris Prepress
Spice Magazine Team Group sales and marketing manager Katherine Ross
Sales and marketing manager
Graphic Designer
Charlotte Marshall
Alyssa Coundouris
+ 61 2 8586 6176
+61 2 8586 6216
+61 2 8586 6152
kross@intermedia.com.au
cmarshall@intermedia.com.au
alyssaC@intermedia.com.au
Visit SpiceNews.com.au for the latest industry news as it happens. Our twice-weekly updates cover venues, suppliers, destinations and technology, as well as inspiration and tips to help you plan stand-out events. @SpiceNews
@SpiceNewsMag
@SpiceNewsMag
Spice Magazine
Tony Willson The opinions expressed by contributors and advertisers in SPICE magazine are not necessarily those of Food and Beverage Media's management or staff. All material contained in SPICE is copyright.
SPICE Magazine is published by The Food and Beverage Media Pty Ltd (ABN 81 163 792 292) 41 Bridge Road, Glebe NSW 2037 ph: 02 9660 2113, fax: 02 9660 4419 ISSN 1832-7176 4 Spice November 2018
Spice Magazine and spicenews.com.au are proud media partners of:
2018
DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2018 - Food and Beverage Media Pty Ltd.
Upfront
Here comes the Sunshine Coast Q
ueensland’s Sunshine Coast will welcome a new-build convention centre in April 2019, located at the Novotel Twin Waters Resort. Shakespeare Property Group, which purchased the resort earlier this year, revealed the $8 million convention centre will feature 1600 square metres of event space to cater for up to 2000 delegates. AccorHotels has been selected as the preferred operator for the new convention centre. A formal ground-breaking ceremony was held on 12 October 2018, with a number of industry leaders in attendance. Shakespeare Property Group CEO and executive director Yak Yong Quek said the “much-needed facility” will help attract more business events to the region. “Our vision for continued development and investment in Queensland – not
least of all here on the Sunshine Coast – is to create superior conference and accommodation options that supports overall economic and cultural growth for the communities we operate in,” he said. “We are confident that further investment in infrastructure such as this will increase the capacity for the Sunshine Coast to attract significant events, conferences and exhibitions, with potential to cater to the domestic and international travel markets.” The convention centre will be connected to the existing Wandiny Pavilion, bringing the resort’s total convention capacity to 3400 people. Visit Sunshine Coast CEO Simon Latchford welcomed Shakespeare Property Group’s investment in the region. “They have an excellent track record in identifying high-potential tourism
“We are confident that further investment in infrastructure such as this will increase the capacity for the Sunshine Coast to attract significant events, conferences and exhibitions...” assets, and the Novotel plays a key role in supporting the region’s leisure and conference business,” he said. “We welcome their intentions to upgrade and expand the resort’s facilities, as it enjoys a desired location on the Sunshine Coast and can build on its reputation as one of Australia’s most popular resorts.”
Top five
most clicked
1
C2 Melbourne cancelled despite months of hype
2
Hayman Island reveals $100 million renovation
3
The decision came after
When it reopens in 2019,
careful consideration
the island will feature
and extensive exploration
spicenews.com.au
5
From 3345 nominations,
Everything that went down at W Brisbane’s launch party
Spice Magazine
More than 800 guests
see the Queensland
more accommodation
narrowed the list of
attended the ‘All that
destination become
of options to make the
rooms and restored
services and supplier
glitters is golden’ party to
the world’s first “crypto-
event viable.
meeting spaces.
down to a tidy 100.
launch the new hotel.
tokenised” island.
Hot 100 Services and Suppliers revealed
4
Bold plan to redevelop Great Keppel Island The ambitious plans will
www.spicenews.com.au 5
Upfront Recycling flowers Got loads of leftover flowers from an event? Consider donating them to an aged care facility or community centre – you’ll be helping the environment and making someone’s day too.
Food delivery at hotels Deliveroo recently partnered with Meriton Suites, Quest Apartments and TFE Hotels to deliver restaurant meals to
Biodegradable confetti
guests’ rooms. Could this be the end of
Opt for water-soluble and biodegradable
expensive room service dinners?
confetti for your next event – it dissolves when wet making clean-up a breeze.
Spritz With the weather warming up, spritzes are back on the menu.
Going up, going down
Table projection mapping As seen at a recent event by Encore Event Technologies, table projection mapping can transform any meal into a multimedia event.
Truffle everything Grazing tables that don’t work We’ve said it before and we’ll say it again: if
although that truffle-
you're putting on a grazing table make sure
infused mac and cheese
there’s plenty of (good quality) food to go around and enough tables for guests to stand at. And can we stop using unnecessarily heavy plates!?
Awkward start times for events Remember your guests probably have to front up to work the next morning!
Plastic water bottles Join the war against waste and remove singleuse plastic water bottles from your conference. Opt for reusable metal or glass bottles instead. 6 Spice November 2018
Truffle season is over, so
sounds delicious, it’s unlikely there’s any real truffle in there.
18 – 20 F E B R UA R Y 2 0 1 9 M E L B O U R N E AU S T R A L I A I T ’ S W O R T H YO U R T I M E
ASIA PACIFIC INCENTIVES AND MEETINGS EVENT. THE LEADING TRADE EVENT IN THE ASIA PACIFIC REGION. MEETING PREFERENCES OPENING IN NOVEMBER. BOOK YOUR STAND NOW. N E W S TA N D D E S I G N S + PAC K AG E S N OW S E L L I N G . F O R S TA N D + S P O N S O R S H I P E N Q U I R I E S CO N TAC T email
LAURA.REDDAWAY@TALK2.MEDIA
F O R B U Y E R E N Q U I R I E S CO N TAC T
DEEN.HANIFF@TALK2.MEDIA
telephone +61 3 7000 0516
BERNADETTE.PANTON@TALK2.MEDIA
telephone +61 3 7000 0521
A I M E . CO M . AU
Spicers launches new Hunter Valley property Spicers Guesthouse Retreat has officially opened in New South Wales’ Hunter Valley. Spicers Retreats acquired the former Peppersbranded property in 2016 and has since invested $20 million to renovate the retreat. Upgrades include refurbished conference facilities, a large-scale gazebo for events, a private dining room and an updated design inspired by the surrounding mountain ranges and vineyards.
Located two hours from Sydney, the property can accommodate 120 guests across its five venue spaces. General manager Mark Whitnell said the property is ideal for hosting groups.“Spicers Guesthouse will boast 49 accommodation rooms, including a four-bedroom standalone cottage – perfect for larger groups and weddings – all set in the picturesque surrounds of the beautiful Hunter Valley,” he said.
Atura Adelaide Airport Hotel now open The brand new Atura Adelaide Airport Hotel has opened its doors, offering 165 spacious rooms, freeflowing communal areas and meeting spaces. The large lobby offers a sanctuary for those looking to escape the airport terminal, with communal tables, quiet zones and a pool table. The hotel also boasts eight flexible event spaces with the ability to host up to 320 guests. The onsite restaurant, Hangar Bar & Grill, is open all day and is led by Adelaide-born executive chef Thomas Bator. The open-plan bar adds to the relaxed atmosphere where travellers can unwind for a moment with a cocktail, wine or beer, before their journey beyond. 8 Spice November 2018
St. Regis sets its sights on Melbourne St. Regis Hotels & Resorts has confirmed it will make its debut in Australia, with the opening of The St. Regis Melbourne in 2022. The 160-key hotel will be located in the upcoming Flinders Bank complex in the heart of the CBD. It will feature meeting and event facilities, while the Melbourne Convention and Exhibition Centre is also within walking distance. Guests will experience the hallmarks of the St. Regis brand, including the St. Regis Butler Service that personalises each stay according to guests’ tastes and preferences.
Openings
Christchurch Town Hall gears up to reopen Christchurch Town Hall will reopen in March 2019, almost eight years after the earthquake that forced its closure. The venue has undergone three years of restoration work, including the installation of integrated technologies, heating and cooling systems, improved accessibility, retractable theatre seating and reconfigured backstage facilities.
Christchurch Town Hall’s event spaces include the Douglas Lilburn Auditorium, with capacity for 2250 guests, and the James Hay Theatre for up to 1000. The Victoria, Limes and Avon rooms can cater to groups from 50 to 500, with flexible spaces, high quality technology and views across the Avon River.
South Melbourne welcomes new event venue Half Acre, a design-led eatery, bar and event space, has opened its doors in South Melbourne. Named after the size of the land it occupies, Half Acre is located at the site of an old mill dating back to the 1900s. The eatery is set in a glasshouse-style space and includes indoor and outdoor seating, while the event space features restored timber, brick walls and exposed trestles. Half Acre can cater to seated events for up to 264 guests, as well as cocktail- and theatre-style events of up to 400.
W Kuala Lumpur opens W Hotels, part of Marriott International, makes its Malaysian debut with the opening of W Kuala Lumpur. Just steps from the Petronas Twin Towers, the hotel features 150 guest rooms and suites, each designed with a modern jungle theme in mind. The hotel boasts over 1500 square metres of event space, including the Great Room (pictured) with capacity for up to 700 guests. The property also features six food and beverage venues including contemporary Cantonese restaurant Yen, an Australian-inspired all-day-dining restaurant Flock and the Wet Deck pool bar. www.spicenews.com.au  9
Corporate gifts
Healing touch
Go green For the eco-conscious and the plantobsessed, look no further than Sara’s Garden. The Sydney-based business offers a range of hand-potted plants, herb garden kits and organic tea gift boxes that are ideal for corporate gifts. Sara’s Garden specialises in bulk orders for corporates and can organise customised packaging with company logos, mottos or messages. sarasgarden.com.au
Bush Balm is an Alice Springs–based social enterprise, which sells products made from medicinal plants harvested in Central Australia. The Bush Balms were first produced by and for the growing number of Indigenous dialysis patients and their families. The products include plants such as Irmangka irmangka, Yawirriyawirri and Arrethe to treat muscle pain, dry skin and cold and flu symptoms. The products are sold separately or in gift packs. bushbalm.com.au
‘Tis the season
We’ve rounded up our favourite corporate gifts, perfect for the silly season and all year round.
Custom colours Go the extra mile and have a custom lipstick designed in a shade that represents your brand or event. W Brisbane recently partnered with The Lip Lab to create a lipstick colour that represented the hotel and its location in Queensland. The bright lipstick, in the shade ‘Sunshine State of Mind’, was given to guests during hotel’s launch event. theliplab.com.au
10 Spice November 2018
Personalise it Add a personal touch to show you care. Australian brand The Daily Edited offer a range of personalised accessories, from wallets and bags to passport holders and luggage tags. Their ontrend products can be embossed with initials or even company logos, making them the perfect gift for clients, staff or event attendees. thedailyedited.com
AIME
AIME of the future With Talk2 Media & Events gearing up for its debut as new organisers of AIME, Spice spoke exclusively to event director Jay Martens to find out what the industry can expect from the 2019 show.
A new vetting process means all buyers must provide examples of budgets they manage, past events they have organised and details of scheduled events for the next five years. Additionally, they must pass up to four compulsory industry reference checks.
More networking Networking is without a doubt one of the most highly anticipated parts of AIME, and attendees can rest assured there will be plenty of it in 2019. Martens confirmed there will definitely be a Welcome Event, which is currently being finalised. In addition to evening functions over the three-day event, there will also be two networking breaks on the show floor each day. “We’re creating a large space in the heart of the show where buyers, exhibitors and media will come together,” he said. “We’ve seen that a lot of exhibitors create activations and spend money on networking events on their stand, but what we want to create is a larger community.”
New stand designs To simplify the exhibitor experience, AIME is offering two packages: The Plaza, which allows exhibitors to build their own stand, and The Embassy, an all-inclusive package with a pre-designed stand by Decorative Events and Exhibitions. “We want people to look at the cost of participation and be able to say, ‘With one fee I’m participating at the event and everything I need to be present at the show is included in there’,”said Martens.
Confirmed exhibitors
W
hen Jay Martens started his role as event director for the Asia Pacific Incentives and Meeting Event (AIME) last October, he quizzed the industry on their thoughts about the show and the state it was in. He was met with an overwhelming response that AIME had become “stale”. “[Visitors] could walk onto the show floor with their eyes closed and they would know which stand was where and who was present at the show,” he told Spice.“There wasn’t any surprise anymore; there wasn’t anything exciting.” Martens and the Talk2 Media & Events team are determined to bring AIME back to life, and have introduced a number of changes and new features to make it happen.
More international buyers AIME 2019 is looking to secure approximately 400 hosted buyers, 40 per cent of which will be Australiabased and the remaining 60 per cent international.
Jay Martens, event director, AIME
As for who will attend, Martens said a number of exhibitors are giving the new organisers the benefit of the doubt in 2019. “Some [exhibitors] are sitting on the fence and still deciding if they will return,” he said. “Some are coming back into the market with smaller but really focused participation because they want to see what we’re doing.” Confirmed exhibitors include Thailand Convention and Exhibition Bureau, Meet in Regional NSW, Northern Territory Convention Bureau, Los Angeles Tourism and Convention Board, P&O Cruises and New Caledonia Tourism. With the new organising team on board and some exciting changes in the works, interest is high for the 27th edition of AIME. “People are rooting for the show to do well and we see that excitement in conversations we’re having with media, buyers and exhibitors and it’s very encouraging,”said Martens. “We are excited as a team and we’re looking forward to February next year.” AIME will kick off the business events calendar on 18-20 February 2019 at the Melbourne Convention and Exhibition Centre. n www.spicenews.com.au 11
Cover story
Journey through
Singapore Singapore has transformed from a humble trading port into a leading business events destination, known for its worldclass attractions, rich heritage, exciting food scene and advanced infrastructure.
RELAX For a resort experience, check in at Shangri-La’s Rasa Sentosa Resort & Spa, Singapore’s only beachfront resort with 454 guest rooms. Guests can choose to wine and dine at any of the six restaurants and bars, take a dip in the natural water pool or enjoy a rejuvenating spa treatment at CHI, The Spa.
PLAY Gather your mates for a spot of friendly competition on AJ Hackett’s Giant Swings, the only one of its kind in the world. Two sets of swings – each accommodating up to three daredevils – simultaneously careen down from 40 metres in the air at speeds over 100 kilometres per hour.
STAY The 5-star Capella Singapore on Sentosa Island offers 112 rooms, suites and villas and the added luxury of personal assistants available round-theclock. Dining experiences are covered with options such as fine-dining Chinese
MEET
restaurant Cassia, Mediterranean
Meetings on Sentosa Island are
restaurant The Knolls, the tropical island
catered to at Sofitel Singapore
Bob’s Bar and the Chef’s Table.
Sentosa Resort and Spa. Surrounded by manicured lawns and spacious outdoor areas, the resort’s Celebrations and Events Centre features 1300 square metres of event space. The two ballrooms and five function rooms can be partitioned into 15 rooms to serve large conferences and intimate gatherings equally well.
12 Spice November 2018
STAY Turn in for the night at the 574-room Grand Copthorne Waterfront Hotel, which is ideally positioned near the CBD and waterfront precincts. With 33 versatile, naturally lit meeting rooms, the Waterfront Conference Centre offers meeting planners a one-stop solution for all events.
PLAY Experience Singapore’s sights, sounds and flavours up close and personal in a vintage Vespa, organised by Destination Asia. The tour takes you off the beaten track and gives you faceto-face encounters with
GIVE
locals, covering places like
Give back by taking part in a CSR initiative organised by
Kampong Glam, Civic District,
Singapore’s premier DMC Tour East Group. Experience the
Chinatown and Tiong Bahru.
Hawker for a Day initiative at Dignity Kitchen, where the underprivileged are trained in the basics of food and beverage preparation, whilst also providing nutritious meals to the elderly.
RELAX Stop in at Mandarin Oriental’s MO Bar for a nightcap, while taking in the spectacular views of Marina Bay. MO Bar offers a range of innovative cocktails, paired with light bites. The hotel’s popular afternoon tea is also served daily, featuring artisan pastries and other delights.
MEET Pan Pacific Singapore’s recently built Keyaki Garden Pavilion is a unique meeting
PLAY
spot within the property’s
As dusk falls, experience an Evening in The
to 40 guests, the venue offers a
Wild at Wildlife Reserves Singapore. Be cocooned in the comfort of a tipi tent for a memorable evening of drinks, dining and many discoveries. The Night Safari's exclusive tipi tent is also the perfect
Japanese garden. Seating up selection of Japanese menus that can be tailored to any event, from private dinners to cocktail receptions.
backdrop for events of up to 40 guests.
www.spicenews.com.au 13
Incentives
Hayman Island
RETURNS
Ahead of its reopening in 2019, Hayman Island by InterContinental is undergoing major upgrades to reposition itself as a bucket list event destination, writes Brittney Levinson.
W
TOP: Aerial shot of Hayman Island BELOW: Hayman Island at sunset
14 Spice November 2018
hen Hayman Island by InterContinental in the Whitsunday Islands opens to guests in mid 2019, it will be “the best it’s ever been”, according to resort manager Mark Eletr. A major refurbishment in excess of $100 million is currently underway to rebuild the resort after Cyclone Debbie tore through the Whitsundays in early 2017, causing significant damage. The project includes building two Residences, increasing the property’s inventory from 160 rooms to 166, as well as refreshing the existing meeting and event spaces. Hayman Island’s main event space, the Entertainment Centre, will be renovated to become more accessible for large events. “It had this unusable space which was sunken, so for large events it was a real liability,” Eletr told Spice Magazine. “We've re-profiled that whole floor and it's all one level now.” The 554-square-metre space will cater for up to 300 standing guests and around 250 people for a banquet dinner. A number of breakout spaces will also be available for groups, making use of the resort’s outdoor areas.
“There's a lawn between the beach and the Entertainment Centre that would cater to small- to medium-sized groups and bigger events could spill out onto the beach as well,” said Eletr. Other event venues include a large, octagonal space which was formerly a restaurant, called Fire. “It’s largely open-plan and I estimate that we'll be able to do sit-down dinners of 150 people very comfortably,” said Eletr. New food and beverage concepts will also be introduced, including a pan-Asian Pool Club and Italian restaurant. The new-look resort is poised to be a popular destination for incentive groups, who will have endless possibilities on the 400-hectare island. Eletr said Hayman Island is a “blank canvas” for incentives. “We're not necessarily going to be looking at ‘cut, copy, paste’ incentives,” he said. “We're going to be looking at people who want to do things that are quite out of the box, whether they are dinners on a nearby island, team activities to the reef or long dinners on the beach.” The resort will also be available for exclusive buyouts, offering groups complete control of the venue for special events. “Buyouts are looking for dates that are often not flexible and they have to go looking all over the world to find a venue that can do a specific day,”said Eletr. “The unique situation we have right now is that we have the inventory available. So I think whilst we are still in launch mode, we will probably have a lot of enquiries.” When Hayman Island reopens on 1 July 2019, it will become a bucket list destination for business events. “We've taken some time to understand what the industry is looking for in an island resort,” said Eletr. “We've kept the [event] venues open and clean so we can take a curated approach to events. “We will be able to create extraordinary events.” n
Prague: Traditionally Modern The capital city of Prague is the most attractive tourist and meeting destination in the Czech Republic. The City of a Hundred Spires on the Vltava River is known to people from all over the world and ranks among the most beautiful cities of Europe. Let Prague inspire you, just as it inspired many significant artists and scientists in the past. Wolfgang Amadeus Mozart, who famously said, „The people of Prague understand me,“ completed and first performed his best-known opera Don Giovanni here 230 years ago, in a theatre that still stands. Prague is never off-season and with direct routes from 165 destinations, nearly 800 hotels and
Looking for an inspiring location for your next event? Prague will deliver! ▪ ▪
▪
▪
8th most popular meeting destination worldwide 10th largest hotel market in Europe – nearly 42,000 rooms Easily accessible by regular direct flights from 165 destinations worldwide World’s 5th best public transportation system
Contact the Prague Convention Bureau – our team is ready to help you plan an unforgettable event! pragueconvention.cz prague.eu
92,000 hotel beds, the city can accommodate the most demanding events. The city has always been a crossroad of the most important trading routes, as well as a cultural and political centre, and boasts an impressive cultural life to this date. In terms of meetings, the city offers a great variety of options: You can hold a meeting in one of its splendid historical palaces or in a sleek contemporary venue. Your clients can enjoy a pint in a traditional Czech brewery or savour sophisticated cuisine in a Michelinstarred restaurant. You can take in Prague’s breathtaking sights from a historical tram riding through the centre, or simply zip from point A to point B via the excellent public transit system, ranked fifth best in the world. Prague is simply an extraordinary and attractive city, ideal for all types of meetings and incentive programs.
Incentives
Surprise and
delight
With a growing reputation as a must-see destination, Tasmania offers enviable experiences in scenic locations – sure to impress even the most discerning group. Here are our top picks for surprising and delighting your incentive delegates. Indulge in fresh seafood For a food journey like no other, take your delegates on the Tasmanian Seafood Seduction cruise organised by ecotourism operator Pennicott Wilderness Journeys. Delegates will cruise down the Derwent River catching fish and gathering oysters, mussels, sea urchin and abalone. The group then helps prepare and serve their freshly caught seafood bounty on board the boat.
Relax in a luxury retreat Saffire Freycinet is a premium boutique property featuring 20 private suites with views of Great Oyster Bay and the Hazards Mountains. A range of incentive activities are available exclusively to Saffire guests, such as wildlife cruises to nearby Schouten Island, helicopter tours to secluded fly-fishing spots or a round of golf at the internationally renowned Barnbougle Dunes Golf Links.
Sample local whisky and wine No trip to Tasmania is complete without tasting some of the region’s internationally award-winning whiskys and wines. Visit Lark Distillery on Hobart’s waterfront for interactive whisky experiences or go “behind the label” at Josef Chromy Winery near Launceston, for a tour, tasting and lunch.
Lexus at Mona Luxury vehicle company Lexus recently rewarded its team leaders with a dinner to remember at the Museum of Old and New Art (Mona). Guests boarded the Mona Ferry, travelling up the Derwent River and arriving at Mona just as James Turrell’s exhibit Armana was working through its sunset light sequence. Mona executive chef Vince Trim designed the dinner menu, which included an edible centrepiece for the first course and a seafood sphere for second course. Guests then moved to The Nolan Gallery where they experienced a Tasmanian Seafood Seduction Credit: Tourism Tasmania and Poon Wai Nang
16 Spice November 2018
six-course menu that showcased the very best produce from the region.
Cradle Mountain Credit: Jason Charles Hill
Josef Chromy Tasmania Credit: Tourism Tasmania and Rob Burnett
Glide through the treetops Hollybank Treetops Adventure’s awardwinning forest zip-line tour will have your delegates flying up to 50 metres above the forest. The thrill continues on the treetops rope course or for a more relaxing experience, the company offers Segway tours to take in the scenery.
Explore a World Heritage Wilderness Area
Hollybank Treetops Adventure Credit: Tourism Tasmania and Rob Burnett
Explore Tasmania’s famed World Heritage Listed Wilderness Area with a fully guided, personalised tour. Cradle Mountain’s luxury wilderness lodges are the perfect base for alpine activities and are ideal for team building and incentive trips.
Set sail on the Derwent River Sail down the picturesque Derwent River across the finish line of the Sydney to Hobart Yacht Race. From a floating boardroom for a select few, to match racing for up to 36, or even racing events for 100 or more, Hobart Yachts can provide unforgettable experiences for corporate groups. n
A New Gateway and Getaway
as close or as far away as you like it. Opening in April 2019.
Far East Hospitality presents three distinctly different hotel experiences – Village Hotel at Sentosa, The Outpost Hotel and The Barracks Hotel. With over 800 keys at a strategic location on Artillery Avenue of Sentosa, this new gateway and getaway is poised to be the centre of gravity on Sentosa.
Pamukkale Pool
The Outpost Hotel Room
Village Hotel at Sentosa Room
Events Centre at Village Hotel at Sentosa
Facade of Village Hotel at Sentosa
Be the first to stay with us at the new gateway and getaway in Sentosa. Visit www.StayFarEast.com/Sentosa to find out more.
Images are artist's impression
Incentives
“It is our role in the incentive industry to help it grow and get the recognition it deserves.”
Incentives have an identity crisis Words by Mercedes Ibbett, managing director, EVT Incentive Marketing
18 Spice November 2018
A
sk a group of people what incentives are and you’ll get different answers. Is it a bonus? Is it a consumer loyalty program? Or is it a structured and targeted sales or reward and recognition program that achieves real results for organisations and can truly impact behaviours in business for the better of all involved? (Hint: it’s the last one!) Then there’s incentive travel, which really is the one that gets the most attention but can often be viewed as a junket and questioned on the ROI. There is an obvious disconnect about why incentive travel is a productive business tool to reward top performers and build loyalty. Incentive travel is part of the Australian business events industry, but it often gets packaged together with all the other types of business events, including conferences, conventions, public or trade shows, exhibitions, corporate retreats, study tours and training programs.
I think we may have a bit of an identity crisis going on. And in my opinion, there is a real risk that our lack of identity will be the undoing of us. To be able to deliver incentive programs and successful rewards including group incentive trips and events is a niche skill set. We are specialists in creating business strategies to achieve goals; data and reporting; communication; engagement; as well as budgeting and structuring incentive trips. We touch on so many industries – marketing, technology, data and reporting, reward and merchandise, logistics, delivery, events and travel – but in a unique package that makes us specialists. There are incentive bodies in the market that are trying to formalise the incentive travel industry and I applaud their efforts. However, we are still seeing most of the focus purely on the delivery of incentive travel, when there is much more to the picture. With no real formal education programs, we are running the risk of no standardised operations, lack of new talent and an ever-decreasing profile. It is our role in the incentive industry to help it grow and get the recognition it deserves. We must reposition ourselves and find our place in the Australian market, which I believe can be achieved through: • Promoting and educating on what real programs and incentive providers should be delivering • Creating research and studies within Australia, so we can use real data to promote the positive results of doing it right • Forming a real concept of what the size of the incentive market is here – maybe then we’ll get some focus and investment locally • Harnessing young talent and opportunities for the younger generation to be exposed to the industry So what can you do? As an agency; offer internships, hire young talent and invest time in training them on the job. From a national level, it would be great to see tertiary education institutions create subjects and courses around incentive marketing and incentive travel to help us create our next, educated generation in the industry. With an industry as dynamic, data driven and important as the incentive industry, we have to look to and plan for the future to keep it alive! n
Dreamtime heads to Perth Tourism Australia has selected Perth as the 2019 host city for its major business events showcase, Dreamtime, which aims to position Australia as a world-class incentive destination. Spice Magazine spoke to Penny Lion, executive general manager of events at Tourism Australia, about what Dreamtime 2019 has in store.
WIN
Why was Perth chosen to host Dreamtime 2019? It’s the perfect time to showcase Perth to an international audience. The city has recently welcomed new hotel developments and new air routes that make it an exciting new option for groups. New infrastructure including The Westin, QT Perth, Crown Towers and Optus Stadium has increased both accommodation and event venue options, and direct non-stop flights from London make Perth more accessible than ever. Dreamtime 2019 is another milestone for Perth raising its profile around the world as a destination for business events.
How will Perth benefit from hosting the event? Perth will welcome around 90 international incentive planners and approximately 20 international and domestic media who will experience first-hand what the city and its surrounds has to offer. The event is a proven platform to showcase Australia's event delivery
capabilities, outstanding products and experiences. By way of comparison, Dreamtime 2017 has generated over 105 business leads to date and media coverage of the event reached over 207 million people globally.
What can buyers expect? The city showcase program is yet to be announced but we can say it will be designed to show the global industry why they should meet in Perth. A line-up of destination experiences, networking opportunities and a dedicated media event will ensure maximum engagement with international audiences.
What will the program look like? We are working closely with Perth Convention Bureau to create the Dreamtime 2019 program, which will not only raise awareness of Perth as a destination for business events, but to also arm incentive planners and media with the tools and resources to plan their events in Australia. Stay tuned for the program release in coming months. n
D Sweet reams
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Book your 2019 event now for your chance to WIN 1 of 5 ‘DreamCatcher’ beds valued at $2,499 For more information visit meetings.tfehotels.com
Advertorial
Dream BIG T
he new 4.5-star premium resort will offer 277 modern rooms and suites, three exciting restaurants, three vibrant bars and comprehensive conference facilities. A revitalised pool landscape will allow guests to swim and enjoy unparalleled views across the Whitsunday’s Great Barrier Reef. To top it off, the swimming hub will be complemented by a poolside bar inclusive of a new burger concept. The island will be a hot destination for corporate events with delegates treated to secluded beaches, sparkling bays and adventurous activities. The event space will cater for major events, yet still provide a personal touch, with a maximum theatre capacity of 300 people. Guests visiting the island for conferences will have access to the latest audio visual equipment across
20 Spice November 2018
three dedicated conference rooms, two of which also offer outdoor terraces. Special events from cocktail parties to gala dinners can be catered for across a large range of indoor and outdoor event locations, with weddings continuing to play a part in the story of Daydream Island Resort. All island guests and delegates will have a range of non-motorised water activities available for their use on the island. Additionally, and ideal for conference groups, a large range of activities and adventures have been designed to explore and enjoy Daydream Island and the surrounding Great Barrier Reef Marine Park. Sailing trips to Whitehaven Beach, guided walks to Hill Inlet, helicopter scenic flights, sunset kayak tours, jet ski tours and hire, snorkelling guided tours, reef fishing charters, beach Olympics and rainforest
Daydream Island Resort in the Whitsundays will reopen as a premium resort destination in early 2019, following an extensive $100 million redevelopment. guided walks are all activities that can be arranged for guests visiting the island. There will be an expanded food and beverage offering across the island with three restaurants: Graze Interactive Dining, Infinity and Inkstone Kitchen and Bar, and three bars: Barefoot Bar, Tonic and Silica. Executive chef Bradley Martin will be introducing an exciting Asian fusion restaurant to sit alongside the buffet and modern Australian restaurants, giving guests a plethora of options catering to every need. The Living Reef will also be making its return to the island in an even bigger and better capacity than before, further developing its education and ecofriendly focus. The free-form coral lagoon will wrap 200 metres around the central building and hold over 1.5 million litres of water.
Guests will be able to join the team of marine biologists who live on the island and feed baby stingrays who live amongst over 100 species of marine fish, coral and invertebrates such as starfish, sea cucumbers and crabs. The Living Reef will bring to life an all new Underwater Observatory, which will deliver a very unique event experience for up to 30 guests, ideal for intimate and VIP events. Daydream Island Resort will also be offering the opportunity for the island to be booked for exclusive use, allowing a unique experience for delegates and the ability for the island to be activated and personalised for all attending. The island will offer a variety of room types and suites catering to all accommodation needs. Bedding configuration options will include one king or two queen beds with interconnecting and special access rooms also available. Resort facilities will include 24-hour reception, arrivals and departures lounge, swimming pools, coral beaches, gym facilities, free Wi-Fi, ATM and Eftpos facilities and room charge facilities at all outlets.
Aerial shots of Daydream Island Resort, located in Queensland’s picturesque Whitsunday Islands
Daydream Island Resort is currently taking expressions of interest for conferencing and events for May 2019 onward via meetings@daydreamisland.com. n www.spicenews.com.au  21
Rooftop venues
View from the
TOP
We’ve scoped out the hottest rooftop venues throughout Australia to take your next event to new heights.
Eagles Nest Situated on the 12th floor of The Point Brisbane, Eagles Nest rooftop bar features live music, a tapas-style menu, alongside signature cocktails, Champagne, wine and craft beer. Eagles Nest can be booked for exclusive use Monday to Thursdays, as well as Saturdays. Capacity: 120 Location: 21 Lambert Street, Kangaroo Point QLD
Brisbane Eleven Rooftop Bar Perched 11 stories high above Brisbane’s nightlife hub, Eleven Rooftop Bar features 270-degree views of Fortitude Valley and beyond. Eleven is inspired by the rooftops of Istanbul and features a casual yet sophisticated food and beverage menu. Capacity: 350 Location: 757 Ann Street, Fortitude Valley QLD
Sixteen Antlers Sixteen Antlers Rooftop Bar is located on the 16th floor of the Pullman Mercure Brisbane King George Square hotel. The relaxed space offers a selection of boutique beers, cocktails, quality wines and a seasonal tapas menu. The space can accommodate up to 200 people when utilising the newly launched poolside deck. Capacity: 200 Location: Corner Ann & Roma Streets, Brisbane City QLD 22 Spice November 2018
Hadiqa Inspired by hadiqa, the Arabic word for garden, this rooftop bar and supper club allows for intimate settings as well as large functions. The WAHAH area is a stunning semi-private area with feature lighting, a private bar and AV facilities. Capacity: 440 Location: Top Floor, Hibernian Place, 40 Irwin Street, Perth WA
Perth The Rooftop at QT Sitting on the 18th floor of the newly opened QT Perth, The Rooftop at QT features indoor and outdoor space, designed for year-round events. Contemporary cocktails and spritzes are paired with bar bites by executive chef Nic Wood. Capacity: 200 Location: 133 Murray Street, Perth WA
FREE UPGRADE OFFER
Enjoy a complimentary upgrade to our Premium Package when you book before 30 June 2019! Conditions apply.
A HIDDEN ROOFTOP GEM IN THE HEART OF THE ROCKS With spectacular and unrivalled panoramic views over Sydney Harbour, 55 George is a unique and intimate rooftop setting for your next special event, function or party. LEARN MORE: hioldsydney.com/55-george | events@holidayinnoldsydney@ihg.com | 02 9255 1860
Rooftop venues
Adelaide Hennessy Rooftop Bar On level 13 of Adelaide’s Mayfair Hotel, Hennessy Rooftop Bar offers indoor and outdoor spaces, complete with crystal chandeliers and elegant furnishings. Events are catered to with a high quality food and beverage offering and dedicated service staff. Capacity: 150 Location: 45 King William Street, Adelaide SA
Sydney Imperial UP The Imperial Hotel in Erskineville, famed for its drag and queer performance, has recently undergone an $8 million refurbishment, revealing Imperial UP, a contemporary rooftop courtyard. The rooftop emulates an Italian trattoria, complete with Italian food and cocktails. Capacity: 100 Location: 35 Erskineville Road, Erskineville NSW
Henry Deane Henry Deane occupies the top two floors of Hotel Palisade and features several spaces available for private hire. Small events can be held in the Push Room, the Linnean Room, Dining Chamber or Flying Fox, meanwhile the entire top level can be hired for up to 100 people. Capacity: 100 guests Location: 35 Bettington Street, Millers Point NSW
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Smoke Smoke is situated on the top level of Barangaroo House, with harbour and city skyline views. The bar boasts a cocktail list with over 40 original creations, a 400-bin wine list and an exciting menu designed by head chef Cory Campbell. Capacity: 180 Location: 35 Barangaroo Avenue, Barangaroo NSW
Manly Greenhouse The rooftop at the newly opened Manly Greenhouse is a green oasis with hanging plants and panoramic views of the Manly beachfront. CanapĂŠs, charcuterie platters and pizzas are on offer, plus cocktails, beer and wine. Capacity: 100 Location: 36/38 South Steyne, Manly NSW
Canberra The Howling Moon The Howling Moon sits atop the Canberra Rex Hotel, looking out over the city skyline. The space is fully enclosed with glass and offers a snack menu, local beverages and house-designed cocktails. Its partner bar on level five, The Swan & King, can also be exclusively hired and can hold 150 guests. Capacity: 100 Location: 150 Northbourne Avenue, Braddon ACT www.spicenews.com.au  25
Rooftop venues Luminare The Big Group’s Luminare features views of Melbourne and beyond to Port Phillip Bay, loftinspired interiors, chic furnishings and premium food and drinks. Luminare can accommodate up to 250 guests for seated events including a dance area and 500 guests for cocktail events. Capacity: 500 Location: Corner Browns Lane & York Street, South Melbourne VIC
The Stolen Gem The Stolen Gem is a newcomer to Melbourne’s rooftop scene and has been designed specifically for private events. The rooftop terrace features a retractable roof, offering views over Bourke Street Mall, plus food and beverage packages to suit almost every budget.
Melbourne
The Emerson Located within the vibrant Chapel Street precinct, The Emerson offers indoor and outdoor space and can be split into multiple areas, each with an exclusive private bar and lounge furniture. The venue also features a retractable roof, making it suitable for events year-round. Capacity: 250 Location: 141-145 Commercial Road, South Yarra VIC
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Capacity: 100 Location: 388 Bourke Street, Melbourne VIC
Advertorial Zephyr Location: Hyatt Regency Sydney, 161 Sussex Street NSW Capacity: 200 pax Features: Harbour views, exclusive use, extensive cocktail list, bar snacks Instagram: @zephyrbarsyd
Sky high J
ourney up to level 12 of the Hyatt Regency Sydney and you’ll find one of Sydney’s hidden gems, Zephyr. The open-air bar features unrivalled views across Darling Harbour and is, unsurprisingly, a popular spot for both hotel guests and locals year-round. It was recently awarded Hotel Bar of the Year in the annual Hotel Management Awards, which bar manager Didier Nahum says was a great achievement for the venue after only opening in early 2017. “A lot of team work went into the venue and the drinks – it's good that we've been rewarded,” he says. On the back of the recent award win, Zephyr has relaunched its cocktail menu to welcome in the summer months. Nahum says flavours such as blood orange, mango and coconut have been incorporated into the drinks, injecting a refreshing, summer vibe into the menu. Zephyr’s signature range of spritzes and gin and tonics have also been given a refresh.“Spritz is on trend at the moment,” says Nahum. “We try to make them interesting by using different purees and liquor, and we use ingredients like thymeinfused syrup and grapefruit. We've reinvented a few of our gin and tonics with new flavours, like Sichuan pepper, blood orange and yuzu – all fresh and fruity.” This summer, Zephyr will also introduce a signature gin, created
in partnership with Archie Rose Distilling Co. The custom gin will feature a unique combination of botanicals selected by the Zephyr team and will only be available at the rooftop venue. “We picked the botanicals to make the perfect summer gin for Zephyr,” says Nahum. “It's very fruity and quite citrusy with floral notes.” Highlights of the new summer menu include the Zephyr G&T, which uses the new Archie Rose Tailored Gin; the Caramelised Peach Mojito, made with white rum and caramelised peach syrup; and the Rooftop ‘Air’ Eastside, featuring gin, lime, cucumber and fresh mint. Zephyr’s summer cocktails are the perfect welcome drink for corporate events, such as networking functions or pre-dinner drinks. The 200 pax venue can be hired exclusively on selected nights each month and can be partially hired year-round. Its modern styling coupled with spectacular views, means no theming is required – the venue speaks for itself. On the food front, Zephyr’s bar menu has also been updated for the summer season and features a range of tapas-style, share plates. Hyatt Regency’s catering team can also put together a tailored canapé offering for private events. With refreshing cocktails, delicious food and unsurpassed views, Zephyr makes for the ultimate destination for summer events. n
Zephyr offers unparalleled views over Darling Harbour
With a major award win under its belt and a brand new summer menu on offer, it’s no surprise Zephyr is one of Sydney’s hottest rooftop venues.
Refreshing cocktails from Zephyr's summer menu
www.spicenews.com.au 27
Entertainment Roving performance by Instinct Events & Entertainment
5 WAYS TO
ENTERTAIN From fire performers to live stage shows, here are five creative ways to engage and entertain guests at your next event. By Brittney Levinson.
28 Spice November 2018
1. Roving performers It’s important to engage guests from the moment they step foot into an event, and roving performers can do just that. Human statues, stilt walkers, fire performers, musicians and magicians can create an instant impact and will keep guests entertained through the event. Richard Sayer, managing director at event management company Instinct Events & Entertainment, says roving performers add visual and theatrical impact to an event. “They create a fun and colourful visual impact and can help deliver your event theme,” he says. “They help establish the theme and set the
tone, and can build expectation in the guest’s mind of what lies ahead.” According to Sayer, roving acts work best for cocktail events where guests are mostly standing. “The performer’s ability to move gives them a chance to entertain in pre-function areas with limited space, cocktail parties and trade shows through to large outdoor events.” They also provide the ideal entertainment solution if an event space has limited sound and AV equipment. “Roving acts can bring musical or physical energy, massive visual impact or be verbally engaging and funny,” says Sayer.
Solution Entertainment brings live music to events
“We strive to take guests on a journey in an event and live music allows for this.” - Bella Sikdar
2. Live music You can’t look past a high quality, live music performance when it comes to entertainment. Bella Sikdar, senior entertainment manager at Solution Entertainment, says live music has the power to transport guests to another place and evoke emotions that leave a lasting impression. “Live music allows guests to feel an emotion, so the event becomes an experience which resonates to a previous feeling – it becomes personal,” she says. “We strive to take customers and guests on a journey in an event and live music allows for this.” Live music isn’t limited to a cover band – there are myriad options
for events. “I love a DJ combined with live vocals, percussion, sax and sometimes even an electric harp,” says Sikdar. “The options are endless for DJ combinations and they are a perfect solution if budget and stage space happens to be an obstacle.” When deciding on the type of live music – be it a DJ, acoustic singer or full band – it’s crucial to understand your audience and the purpose of the event. “Knowing your demographic is of upmost importance,” says Sikdar. “Think about how you want people to feel during the event and why you want them to feel this way. This allows us to book the right music for the event.”
Solution Entertainment for the 2018 AIME Welcome Event
www.spicenews.com.au 29
Entertainment – the video isn’t ready or the guest speaker hasn’t arrived, which creates a hole that needs to be filled,” says Brown. “A comedian MC can go out on stage and fill a five-minute hole with laughter.” Corporate Comedians’ portfolio includes a range of professional comedians, with big names such as Dave Hughes, Wil Anderson, Rove McManus and Kitty Flanagan. “All our talent has been performing professionally for over a decade, minimum,” says Brown. “We also have a variety of professional comedians who you may not have heard of, but will do an excellent job at a far lower price.” When selecting a comedy act for your event, Brown advises providing as much information as possible.
Rob Brown of Corporate Comedians
3. Comedians What better way to engage an audience than with a hilarious live comedy act? According to Rob Brown, CEO at Corporate Comedians, professional comedians can help an event flow seamlessly. “Comedians are perfect for moving from the formal part of your event, with speeches
and awards, to the more social or fun part of the evening,” he says. Comedians also make the perfect MC – not only can they introduce the entertainment, they can entertain too. “No matter how much we try to plan for everything, something always happens
“This includes the date of the event, location, time, type of event, expected audience numbers, the type of audience, age range and gender split of the audience,” he says. “Knowing this information helps us recommend the best comedian to suit your audience and budget.”
4. Interactive activations Entertainment has moved beyond the stage and can now be fully interactive. Virtual reality experiences, racing simulators, photo booths, skill testers and silent discos are just a few examples of interactive elements that can be incorporated into events. Interactive entertainment supplier Rentertainment knows full well the benefits of engaging guests through entertainment. “In a corporate event there is always a specific goal which needs to be translated to the attendees,” says national operations manager Matthew Sacher. “When a unique, interactive experience is involved, guests are thrilled to have the opportunity to try their hand at something new and cutting edge, and they remember the feeling of this long after the event is over.” Some of the most popular interactive products within the Rentertainment portfolio are virtual reality (VR) experiences. “The VR Arena is one of our latest and greatest new releases,” says Sacher. “Four players at a time wear VR goggles and a backpack control set which allows them to roam freely in the arena. 30 Spice November 2018
Rentertainment's Mini Bullet Time Booth
“The Drone Zone is another great entertaining experience which allows up to three players at a time to test their skills flying a drone in a netted space.” Social activations are also a great way to entertain event attendees, while boosting brand awareness through social media engagement. Advanced photo booths and GIF booths now allow you to add custom branding to photos and videos,
which can be instantly shared across social media channels. “Social engagement is the number one goal of every brief we receive,” says Sacher. “Experiential marketing combined with social media is becoming the most effective way to create brand awareness and achieve marketing goals, so clients need to continually deliver cutting-edge experiences to accomplish this in the competitive market."
5. Stage productions Some events call for show-stopping entertainment that will have your guests up on their feet and embracing the music. Stage productions or concert-style shows are designed for maximum impact and can be scaled to suit smaller events. Singer and actor Michael Falzon knows first-hand the power of live stage shows, having performed in musical theatre productions all over the world and currently starring opposite Tina Arena in Evita. His production company, Good Egg Creative, provides large-scale and small-scale versions of popular stage shows for corporate events. “There’s room for an acoustic duo at certain events, but sometimes you want that pizzazz and something to knock people's socks off – something unexpected,” says Falzon. After success with his stage shows Swing on This and Rock Rhapsody – Hits of Queen, Falzon decided to reproduce them for corporate events. “[Rock Rhapsody] is something I created to incorporate into international events and for cruise lines,” he says. “All the performers are stars from shows, people from Rocky Horror, West Side Story, We Will Rock You, Mamma Mia and Priscilla. It's condensed and produced in such a way that makes it a little more affordable to present on a smaller scale.” Good Egg Creative’s stage shows can be tailored to event organisers’ requirements, from a nine-piece-band version for large events, down to a trio of singers supported by backing tracks.
Amanda Harrison and Mig Ayesa in Rock Rhapsody
“We always like to use live musicians if we can – it makes a bigger impact in a room,” says Falzon. “[However], we've also had everything meticulously recorded for small events where we might be performing a few songs. We find that works really well when there's limited space.” According to Falzon, live stage shows can add a point of difference to corporate events. “Event organisers are under a lot of pressure to provide something special and memorable,” he says. “With both of these shows, we're trying to create an experience that’s a little bit against the grain, where audiences know they're getting something special.”
“No one delivers a better tribute to QUEEN! A truly memorable performance.”
HITS OF QUEEN
In the spotlight
“A great party has dancing, a great conference delivers a message and a talented performer can still bring the house down.”
Instinct Events & Entertainment is celebrating 20 years
Richard Sayer (middle) in show mode
THE GREATEST SHOWMAN Instinct Events & Entertainment has been a front-runner in the Australian events scene for 20 years and it’s showing no sign of slowing down.
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ichard Sayer was in the music business long before he started Instinct Events & Entertainment. Working as a musician, Sayer performed at corporate events, weddings and parties before realising he could expand his expertise into an entertainment agency. “It was a natural evolution to start chasing work for more musicians than just those in my band,”he says.“This quickly spread to include all forms of live entertainment.” Over 20 years, Instinct has grown to now offer more than 3000 entertainment acts nationwide. Aside from its core business of music and live entertainment, the 32 Spice November 2018
company also offers video production, event photography and styling, event management services, logistics and graphic design. Sayer has witnessed significant changes within the industry over the past 20 years, which have ultimately shaped the company into what it is today. “Both the entertainment and events industries have been turned on their heads by the internet,” he says. “The web offers endless options to the market, which has meant companies such as Instinct have had to evolve and continue to offer greater service and value.” With so many entertainment options available to event organisers today, good advice is priceless, says Sayer. “It’s our job to find the needle in the haystack and save our clients time and deliver the right solution,” he says. In the last two decades, client expectations have risen while budgets have declined. But Sayer says the basics remain the same. “A great party has dancing, a great conference delivers a
message and a talented performer can still bring the house down.” While Sayer admits there’s no single “key” to running a successful business for 20 years, he says creating a fun work environment definitely helps. “It’s a combination of having great people in the team and a commitment to neverending improvement in every aspect of the business,” he says. “We are in the ‘fun’ business, so our work environment has to reflect that. We also have a large commitment to systems and process design which I'm sure has contributed greatly to our success.” As for the future, Sayer says he’s not stopping yet.“The vision is to keep growing and continue to get better,” he says. “We learn from every event or gig. If you’re not expanding your capacity or experience, then you’re shrinking. “We love what we do and the clients, suppliers and venues we work with. Besides, we’re having loads of fun and we love to serve.” n
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SERVICES
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G A L A E V E N T S | AWA R D N I G H T | C O N F E R E N C E S | C O C K TA I L F U N C T I O N S
Hot spot
With its close proximity to every Australian capital and awe-inspiring natural landscape, Alice Springs is proving itself as a top destination for business events. By Brittney Levinson.
The beauty of Alice T
he beauty of Alice Springs hits you almost immediately. From the moment your flight descends on the rust-coloured Northern Territory town, there’s a distinct feeling of being somewhere truly unique. But, as a group of corporate event planners recently discovered, it’s the people of Alice Springs that have the biggest impact on you, and one that lasts long after you leave. On the recent Alice Stampede, Northern Territory Convention Bureau’s annual business events showcase, delegates were given the opportunity to experience the destination, meet the locals and learn about Alice’s business events offering. Delegates visited the Purple House, a renal dialysis centre, where they learnt of the valuable work the facility does in Aboriginal health care, cultural and community connections and social enterprise projects. They also embarked on a guided tour of Simpsons Gap, an Alice Springs landmark, before meeting two local business owners. Rayleen Brown, owner of Indigenous bush food supplier Kungkas Can Cook, shared her knowledge of local ingredients, while Deanella Mack, a local Arrernte woman from Cultural Connections NT, discussed the strong links between her community and country. Other activities included a mini Henley on Todd team-building race, an art workshop with Arrernte woman and artist Kumalie (Rosalie) Riley and a 34 Spice November 2018
ABOVE: Credit: Sam Earp and Tourism NT BELOW: Delegates exploring Simpsons Gap
visit to the Royal Flying Doctor Service. A business session and networking break was also hosted at the Alice Springs Convention Centre, giving delegates a chance to experience the venue first-hand. The centre can host small meetings and intimate dinners through to large national and international conventions. The MacDonnell Room, the largest space at 1176 square metres, caters to conferences of 1200 delegates, while the 680-square-metre courtyard is perfect for outdoor events and cocktail functions of up to 400 guests. Speaking at the business session, Northern Territory Minister for Tourism and Culture, Lauren Moss, said Alice Springs combines ancient history with innovative thinking. Don’t miss Alice Springs will soon welcome its first brewery, when Alice Springs Brewing Co opens in 2019. The brewery will open next door to event venue and catering business Star of Alice, and will serve up a food menu to enjoy with the house brews.
LIGHT UP YOUR EVENT A meeting or conference held in the Northern Territory provides an invaluable opportunity to step outside four walls. Let nature’s wonders provide inspiring locations to stimulate innovative thinking and bright ideas. Our spectacular festivals and culture provide a vibrant platform to enhance and enrich your next Business event in the Northern Territory.
Ask the Northern Territory Convention Bureau about innovative options for your next event.
Visit ntconventions.com.au or call 1800 656 209 Parrtjima – A Festival in Light, Alice Springs 5-14 April 2019
Hot spot “It is really special to be here in Alice Springs where we are surrounded by sacred sites and 65,000 years or more of incredible history, stories, dreaming and landscape,” she said. The state government is investing $90 million to revitalise Alice Springs’ CBD, which includes building the National Aboriginal Art Gallery, adding to the wealth of opportunities for business events groups. “There are many practical reasons why Alice Springs is a great destination for business events,” said Moss. “It’s well positioned in the centre of Australia and a very easy flight from most major centres; it’s compact and cohesive in terms of access to product around this region and there are lots of opportunities to make your business events really memorable.” Delegates also enjoyed off-site dinners in stunning locations including the Nocturnal House at Alice Springs Desert Park and ecotourism property Earth Sanctuary World Nature Centre where stargazing and a performance by children’s music group Drum Atweme were also on the menu. Alice Stampede culminated in a memorable dinner at The Old Quarry, located just 15 minutes from town, with the lit-up rocky escarpment providing the perfect backdrop for the farewell. Delegates departed Alice Springs feeling inspired by the destination and its people. “What really struck me about Alice Springs was the connection between people and place and how quickly you can feel at home, because the people are so welcoming and keen to share their story with you,” said Claire Dodds-Eden of Conference Logistics, who attended the famil. “The desert can be a hard and difficult place to live in, so you’ve got to always be creative and think outside the box. And isn’t that what conferences are aiming to do?” There’s nothing quite like dining under the stars in the middle of the desert, experiencing one of the oldest cultures in the world or gliding across the sky in a hot air balloon as the sun rises – and it’s all possible in Alice Springs. n
ABOVE: Earth Sanctuary World Nature Centre LEFT: Delegates at The Old Quarry in Alice Springs
BE CENTRED
IN A TRULY INSPIRED DESTINATION FOR YOUR NEXT MEETING OR EVENT
93 Barrett Drive Alice Springs
www.aspcc.com.au (08) 89500 200 I info@aspcc.com.au
Alice Springs Telegraph Station The Alice Springs Telegraph Station Historical Reserve is a versatile space for events, surrounded by heritage-listed buildings dating back to 1871. The venue can cater to corporate functions from small groups to large gatherings of up to 500 guests. The team can also organise horseback riders, camel rides, history talks and blacksmith workshops for events.
DoubleTree by Hilton Alice Springs DoubleTree by Hilton features 235 rooms, which are set for refurbishment in early 2019. The property boasts 850 square metres of function space including the Grand Ballroom for up to 400 guests. Newly renovated restaurant Saltbush showcases seasonal produce and Australian bush foods.
Mercure Alice Springs Resort
Outback Cycling
Situated on the Todd River and only five minutes from the town centre, the resort features 139 guest rooms and three multipurpose function rooms. The Gumtree room accommodates up to 110 guests with a poolside view and natural lighting. An outdoor shelter was erected in 2017, providing a multipurpose venue for conferences and events.
Alice Springs has a plethora of designated bike paths, which makes sight-seeing by bike a breeze. Local business Outback Cycling has a fleet of 30 bikes suitable for group bookings and can tailor mountain bike tours specific to each group. Outback Cycling can also arrange bike hire for delegates wanting to explore Alice Springs at their own pace.
Outback Ballooning Journey to the launch site in the pre-dawn darkness and begin the hot air balloon flight just as the morning light begins to illuminate the MacDonnell Ranges. Outback Ballooning’s large fleet of balloons can host groups of 2 to 24 passengers each, and can be hired exclusively for groups. Once the balloon lands, sparkling wine and nibbles await to celebrate the journey.
Crowne Plaza Alice Springs Lasseter’s Hotel The 4.5-star property features 205 modern rooms and suites located at the foot of the MacDonnell Ranges. Crowne Plaza Alice Springs connects to Alice Springs Convention Centre, giving groups easy access to the venue. Guests can choose from three dining options including modern Australian restaurant Tali, which seats up to 180 people.
Experience the breathtaking feeling
of floating silently above the Outback
Call or book online 7 days
P. +61 (8) 8952 8723 or 1800 809 790 www.outbackballooning.com.au E. info@outbackballooning.com.au
Please note: Images are only representative of our desert landscape and the flight path is determined by the weather on the day. We do not fly over the MacDonnell Ranges.
www.spicenews.com.au 37
Hot spot
Brisbane BOOMS
In recent years, Brisbane has proclaimed its title as a 'new world city', one that was gearing up to welcome significant investment and a host of new product. Now, the Queensland capital is delivering on its promise, unveiling luxury hotels, updated event spaces and stateof-the-art technology. By Brittney Levinson.
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his year has been a stellar one for Brisbane, playing host to some major conferences and securing a number of high-profile events for the future. In fact, 2017-18 was Brisbane Convention Bureau’s most successful year to date in terms of the economic return that will be delivered through the events it has secured. Leading air route development conference Routes Asia and the International Conference on Robotics and Automation were both held in Brisbane this year, meanwhile the 145th International Air Transport Association Slot Conference was secured for November 2019. 38 Spice November 2018
This year, Brisbane has also welcomed a plethora of new hotels and event spaces, positioning the city as a must-visit destination for business events.
Hotel boom The ever-trendy James Street precinct in Fortitude Valley recently welcomed the launch of The Calile, the latest property in TFE Hotels’ growing portfolio. The Calile features 175 rooms including nine suites and two premier suites, plus event spaces for more than 500 delegates. The Calile is TFE’s second Brisbane opening for 2018, following the 220-room Adina Apartment Hotel Brisbane in July.
ABOVE: Brisbane's Story Bridge and Eagle Street Pier at sunset
W Brisbane is also now open for business, offering 312 design-led rooms, including 29 suites, two Wow Suites and the Extreme Wow Suite on level 33 of the hotel. Meetings and events are taken care of with approximately 1100 square metres of event space on offer, including the Great Room with capacity for up to 750 guests. (For more details see page 44.) Across the river, Emporium Hotel South Bank has also opened its doors, featuring 143 suites, a pillarless ballroom for up to 350 people, plus three purpose-built boardrooms. The hotel’s rooftop bar is also drawing crowds, with its expansive views across Brisbane River. Earlier this year, Brisbane’s original Emporium Hotel, located in Fortitude Valley, was sold to Ovolo Hotels Group, which has recently revealed plans to transform the property into Ovolo The Valley by the end of November. The hotel will include 103 rooms, including two suites inspired by the late David Bowie, a rooftop pool, meeting rooms and a signature restaurant. According to a recent report released by Tourism Accommodation Australia, Brisbane has a total 2718 hotel rooms in its pipeline up to the year 2025, including 976 rooms currently under construction.
Emporium Hotel South Bank
BEST. EVENT. EVER. Organise your next event with the best in the business.
bcec.com.au
“...with a raft of sophisticated new and refurbished hotels...Brisbane has more than its fair share of wow-factor.” - Juliet Alabaster Brisbane Convention Bureau general manager Juliet Alabaster says a greater supply of hotel product lifts Brisbane’s appeal as a business events destination. “Hotels are one of the first impressions delegates get when visiting a city for the first time, and with a raft of sophisticated new and refurbished hotels across the city, Brisbane has more than its fair share of wow-factor,” she says. “Many of Brisbane’s new hotels also offer functional and stylish meeting and event spaces, with state-of-the-art technology.” In the midst of the openings, Brisbane Marriott Hotel is undergoing a $20 million refurbishment project ahead of its 21st birthday in early 2019. Renovation of the hotel’s public spaces, restaurant and lobby is now complete, as well as the addition of two new meeting rooms, which are being well received by clients. The 267 guest rooms and suites are currently being updated with new furnishings and colour palettes, as well as restored bathrooms. 40 Spice November 2018
Hot spot TOP LEFT: Artist's impression of The Houses at Howard Smith Wharves MIDDLE & BOTTOM LEFT: Brisbane Marriott Hotel's new-look spaces TOP RIGHT: The Calile has opened in Fortitude Valley
Technology Brisbane Convention and Exhibition Centre (BCEC) continues to prove itself as a leading business events venue, taking a new approach to event technology. The centre’s AV team has been focusing on innovative formats to improve customer experience and, as a result, has introduced a range of customdesigned technology packages. BCEC's in-house technology includes event apps, delegate polling, video streaming and digital engagement. The centre also offers projection mapping, which is a popular option for event organisers. The lowcost visual experience is designed and delivered by the in-house AV team and can be customised with branding and content to offer an immersive environment for delegates.
Under construction Excitement is building for the launch of Howard Smith Wharves, which will see the former wharf transformed into an exciting riverside precinct. Opening in November, the precinct includes indoor and outdoor event spaces, a 164-room Art Series hotel and a line-up of bars and restaurants. Scott Bayne, general manager of events at Howard Smith Wharves, says the project is part of a larger vision to position Brisbane as a “must-visit tourism and events destination”. “Howard Smith Wharves will be a new destination for events and exhibitions with a boutique hotel on-site, riverside brewery Felons Brewing Co., dining options and 2.7 hectares of open parklands, which will be ideal for outdoor events,” he says. “In 2019, Howard Smith Wharves will launch a series of food and culture festivals, cementing Brisbane as the must-visit Australian city.”
DAY DELEGATE PACKAGE Freshly brewed filtered coffee and tea on arrival Morning tea (1 food item) Working buffet lunch with freshly brewed filtered coffee, tea and soft drinks Afternoon tea (1 food item) Chilled water, sweets, pens and note pads Whiteboard or flip chart Complimentary Wi-Fi + Personalised signage $79 PER PERSON
Terms and conditions apply. Valid for new events in 2019
Contact:
Brisbane Marriott Hotel Sales Team brisbane.sales@marriott.com 07 3303 8000
www.spicenews.com.au 41
Hot spot
BCEC showcases its AV capabilities
42 Spice November 2018
Event spaces at Howard Smith Wharves include The Rivershed, a large, flexible space with capacity for 480 seated guests and 630 standing; The Houses, which comprises four distinct venues ideal for smaller events; and the 1100-square-metre Howard’s Hall with capacity for 1200 cocktail style. Bayne says Howard Smith Wharves has already secured a number of corporate events including gala dinners, exhibitions and conferences. “Surrounded by beautiful gardens and greenspace along with a vast array of dining options, there is plenty for event guests to experience before and after their event,” he says. “Our blend of revitalised historic buildings and purpose built spaces adds to the precinct’s character and is certainly a draw card in the heart of the city.” Meanwhile, Brisbane Airport’s second runway is on track to open in 2020. The first part of the taxiways that will connect the new runway system with the existing system and terminals was completed in September to much excitement.
The new parallel runway will double Brisbane Airport’s capacity, making travelling to the Sunshine State easier than ever. The runway is part of more than $12 billion worth of major projects set to benefit Brisbane in the coming years.
Looking ahead Alabaster says the future for Brisbane is looking bright.“We’ll continue to work with partners to secure leading conferences, particularly those that align with Brisbane’s expertise and growth sectors,” she says. In the new year, the bureau will focus on attracting more incentive business to the city. “Since hosting Tourism Australia’s international incentive showcase Dreamtime in late 2017, we’ve seen greater interest in Brisbane as an incentive destination and we feel the time is right to secure a greater share of this market.” With so much new product on offer and lots more to come, there’s never been a better time to do business in Brisbane. n
Meet
Eat
Stay
The Greek Club
Fish Lane
Capri by Fraser Brisbane
Following a $3 million refurbishment, The Greek Club recently unveiled 11 new meeting and event spaces, including the 1000-square-metre Grand Ballroom and the Grand Balcony with city skyline views. The new signature restaurant, Nostimo Restaurant and Bar, is led by acclaimed Greek chef David Tsirekas and seats 180 people across its main dining room and terrace.
Tucked away in South Bank, Fish Lane offers an array of restaurants and bars. Chu the Phat offers Asian street food in a modern venue with a number of event spaces on offer including a laneway and outdoor bar. Julius Pizzeria is a local favourite, with woodfired pizza, pasta and Italian cocktails, while Billykart West End is a bistro-style restaurant ideal for private functions and large events.
Located in the heart of CBD, Capri by Fraser Brisbane offers 239 hotel rooms and apartments. Its three conference spaces can cater to up to 120 delegates, with its largest space, The Pod, featuring natural light and a decorative gold ceiling. The property also includes state-of-the-art wellness facilties, such as an indoor swimming pool, his and hers steam room and a 24/7 gym.
Stay
Meet
Stay
Spicers Balfour Hotel
The Lushington
Novotel Brisbane South Bank
From the outside, Spicers Balfour Hotel looks like a classic Queenslander home, but inside awaits boutique luxury rooms, a modern restaurant and a rooftop bar. The property features 17 rooms and suites across two buildings and two meeting rooms that can accommodate up to 48 guests. The entire property can be booked exclusively, perfect for corporate events and incentive retreats.
Located in Woolloongabba, The Lushington has recently opened in a heritage-listed hall that dates back to 1925. The space has been restored into a large warehouse-style venue, complete with exposed brick, four-metre-high ceilings and polished concrete floor. The venue can host events of up to 400 guests, has no noise level limits and is also BYO.
Novotel Brisbane South Bank opened earlier this year with 238 guest rooms and two meeting rooms, which can cater to 145 guests when combined. The hotel is also conveniently connected to the Brisbane Convention and Exhibition Centre via a short walkway. The on-site restaurant, Spice Central Kitchen & Bar, is the perfect spot to unwind and enjoy local produce.
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Hot hotel
Wet Deck terrace at W Brisbane
W Brisbane
The opening of W Brisbane marks the lifestyle hotel brand’s re-entry into Australia and brings a new style of luxury to the humble city. By Brittney Levinson.
W
hen a brand like W Hotels enters the market, it certainly doesn’t do it quietly. Case in point, W Brisbane invited more than 800 guests to celebrate its opening and to mark the brand’s grand re-entrance into Australia. Cocktails flowed, performers roamed the hotel and pop duo The Veronicas even stopped by for a surprise performance. W Brisbane certainly set the bar high for W Sydney and W Melbourne that are both slated to open in the next two years.
The design W Brisbane was designed around the hotel brand’s four core “passion points” of design, music, fashion and fuel. “These passion points structure the way we create experiences for guests,” said Anthony Ingham, global brand leader at W Hotels Worldwide. According to Ingham, W Hotels positions itself as an optimistic, forward-thinking luxury brand. “W boldly colours outside the lines of luxury… we're not confined by the rulebooks and traditional luxury, we view things in a different way,” he said. 44 Spice November 2018
The hotel’s design narrative, ‘River Dreaming’, takes inspiration from the Brisbane River and an Indigenous story about a serpent travelling from the mountains and into the sea. Keep an eye out for artistic interpretations of the serpent on the carpet in the Great Room event space and behind the check-in desks at reception.
FAST FACTS Guest rooms: 312 Event spaces: 1100 square metres Location: 81 North Quay, Brisbane QLD
The rooms No detail has been overlooked in W Brisbane’s 312 guestrooms, which feature custom furnishings in signature Queensland style. Each room is complete with a colourful W Mixbar, taking the traditional hotel mini bar to new levels with cocktail packs and emergency hangover kits.
Lead interior designer Nic Graham designed the blue W Mixbar based on the Australian bush pantry, which was used to store food in outback Queensland homes in the 1940s. Other design elements are woven throughout the rooms, from the playful Australiana décor to the cage-like wooden wardrobe in the middle of the room. The property also boasts 32 suites, including two spacious Wow Suites and the Extreme Wow Suite on level 33.
Meetings and events W Brisbane boasts approximately 1100 square metres of meeting and event space, with fully adaptable AV equipment to host spectacular events. The 595-square-metre Great Room can cater for large productions and conferences of up to 750 guests, or can be divided into three separate spaces for smaller events. The venue also features built-in permanent LED screens, which can be used individually or combined to create one large LED wall for highly engaging content. In-house projection mapping technology brings banquet tables to life with striking creative visuals or corporate logos.
W Brisbane’s Studio and Strategy rooms provide the perfect setting for intimate gatherings and meetings, and feature floor-to-ceiling glass doors opening onto individual outdoor terraces. The event spaces lead onto the Foyer, which includes a wraparound outdoor terrace and purpose-built bar, ideal for up to 230 guests.
TOP LEFT: The Veronicas take the stage at W Brisbane’s premiere party TOP RIGHT: W Mixbar MIDDLE LEFT: Wet Deck pool bar BELOW LEFT: King room at W Brisbane
Don’t miss Make the most of your stay by dining at W Brisbane’s signature restaurant, Three Blue Ducks, for breakfast, lunch or dinner. Originating in Bronte, Sydney, Three Blue Ducks showcases local, seasonal produce in a laid-back setting. Stop by the Wet Deck for resort vibes and poolside cocktails; you’ll feel like you’re miles away from the CBD. With its outdoor terrace and bar overlooking the Brisbane River, the Wet Deck can also be utilised for events of up to 200 guests. n
T H E WA I T I S O V E R BE THE FIRST TO E X P E R I E N C E H O WA R D SMITH WHARVES E V E N T S PA C E S O P E N I N G THIS MONTH howardsmithwharves.com Event enquiries: events@hswco.com
www.spicenews.com.au 45
Young achievers
RISING STARS
The nominees for the Exhibition & Event Association of Australasia’s (EEAA) Richard Geddes Young Achiever Award are in, with six bright young stars vying for the accolade.
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o be announced at the 2018 EEAA Awards for Excellence on 5 December 2018, the Richard Geddes Young Achiever Award recognises young individuals within the exhibition and event industry who shine in their work, attitude, leadership and commitment. For the first time, the winner will receive a new scholarship sponsored by Tourism Australia to attend the Asia Pacific conference of The Global Association for the Exhibition Industry (UFI), to be held in Tokyo in March 2019. Meet the 2018 nominees:
constantly seeks ways to improve results for stakeholders and strives for continual improvement in all areas of event management. She has been able to exceed goals, such as raising visitor attendance by an average of 10.2 per cent and dramatically improving stakeholder engagement.
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Rosie Mitchell joined Reed Exhibitions in July 2016 as an account manager on Asia-Pacific's International Mining Exhibition. She arrived with no previous exhibition or event organising experience but with glowing recommendations from her previous employer. Mitchell is now sales manager on the hair and beauty portfolio, leading the sales team on Beauty Expo Melbourne, Hair Expo Australia and Beauty Expo Australia. She is results-driven, a team player, a strong leader and skilled in selling and growing customer relationships.
1. Tom McAlister, Reed Exhibitions Australia Tom McAlister began in delegate sales at Reed and then became operations coordinator, quickly learning new CAD skills and managing the more than 30 floorplans of Reed Exhibitions’ events. He has worked closely with stakeholders to enhance traffic flow and improve floor yields and has developed a deep understanding for the markets and industries these events serve. In 2017, McAlister was promoted to operations manager and has managed and supported several shows including: Hair Expo, Life In Style, Queensland Mining Expo, Beauty Expo and PAX Australia.
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2. Georgie Chapman-Burgess, Exhibitions and Trade Fairs Georgie Chapman-Burgess started with Exhibitions and Trade Fairs as an operations administrator nearly four years ago. A meticulous planner focussed on getting the detail right for her events, Chapman-Burgess has been nominated for her exceptional work ethic. Due to this, she has been promoted to operations manager, responsible for delivering the Drinks Industry Exhibition 2018, National 4x4 Outdoors Show, as well as the Fishing & Boating Expo, Brisbane and Melbourne 2018.
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46 Spice November 2018
5. Jasmine Pohl, Adelaide Convention Centre Since joining Adelaide Convention Centre in 2014, Jasmine Pohl has proven herself a valuable asset and integral member of the exhibitions department. In her current role as exhibitions coordinator, she is responsible for managing external client exhibitions, in addition to the venue’s internally run consumer events. In the past year, Pohl delivered two of the centre’s largest exhibitions, Australian Tourism Exchange and APPEA in the petroleum sector. She has also grown the Cellar Door Fest and launched Kidz Gigantic Day Out.
6. Aiden Hippensteel, ICC Sydney
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3. Alyssa Pullar, Exhibitions & Events Australia As event coordinator for the MindBodySpirit Festival, Alyssa Pullar has demonstrated passion, commitment and outstanding success whilst managing five events across three cities annually. Since joining Exhibitions & Events Australia in 2016, she has already worked on 10 events. Pullar
4. Rosie Mitchell, Reed Exhibitions Australia
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In a little over 12 months, Aiden Hippensteel’s reliable performance and calm disposition have made him the go-to floor manager. He joined ICC Sydney in February 2017 as an event services floor manager during the critical first operating year and has quickly established himself as a highly capable rising star. He has been tasked with running some of Australia’s most recognisable and complex events including The Good Food and Wine Show 2018, Naturally Good Expo 2018, The Sydney International Boat Show 2018, EduTECH 2018 Congress & Expo, Fitness Show 2018 and Reed Gift Fairs 2018. n
Social
Out About
1 1 & 2: MEA members on board P&O Cruises’ Pacific Eden for the NSW ClubMEA Sail into Spring event 3: The Spice Magazine team get snapped at the Plants With Bite display at The Calyx in The Royal Botanic Garden Sydney 4–6: Business Events Geelong hosts its annual progressive lunch for Melbourne event planners
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www.spicenews.com.au 47
Musicland's Disco Vixens at Events Uncovered 2018
Musicland director Chad Davis
Pushing the boundaries For more than a decade, entertainment agency Musicland has been curating music and entertainment concepts that go against the norm. Here, director Chad Davis shares the challenges and triumphs that come with working in events. When did Musicland begin? We opened around 15 years ago to book music-based entertainment for pubs and bars around Sydney.
How has your business evolved since then? We’ve watched the scene grow, thrive and then, with lockout laws, struggle, shrink and homogenise as operators feel the need to play it safe. Venue consulting is still a part of our business, but we are now carving a niche in the events industry by leveraging our national network to create new experiences and entertainment options for clients.
What services do you currently offer? Along with full-service entertainment booking around Australia, we consult to event and conference producers on a conceptual level to make events a more seamless experience from start to finish. Mason jar terrariums by Musicland
We also provide interactive tech such as the mash machine and multi-player snake (similar to your old school Nokia game but way bigger and cooler), as well as live art, teambuilding activities and music curation for events and venues.
What is the most memorable event you’ve been involved with? For the last couple of years Optus has engaged us to arrange the entertainment and activities for the touring component of their annual ‘Yestival’ – their way of thanking and celebrating the achievements of their employees and families. We arranged a variety of out-of-the-ordinary activities such as body marbling, mason jar terrariums, giant paint by numbers and DIY kinetic sand, as well as the musical talent which we sourced local to each city. The pressure at times was intense but the amazing client and their willingness to create a truly unique event, my team and our suppliers made it a joy to work on.
What are the biggest trends driving events at the moment? We try not to dwell on trends as it means that on some level we are following not leading. Whilst we pay attention to what other suppliers are offering, our lens is focused on the current paradigm shift occurring with audiences – they are not the same as five or ten years ago. Traditionally, producers are risk averse because they have to deliver a guaranteed successful event. 48 Spice November 2018
Insider
Musicland created a digital live art performance for Cell Block Theatre
We have, however, noticed a distinct drive for change because guests and delegates now expect a different experience to the traditional ‘sit in a room and get talked at’ type of event. In turn, production companies need to deliver on that change and that’s where the Musicland team and I thrive. It’s why more events are including elements that are more likened to that of a summer festival party. Interactive, guest-centric activities are quickly becoming the norm.
What do you love most about the events industry? The tight-knit fellowship that exists with the crew and producers I work with. I’ve realised that I’ve come to look forward to seeing those ‘same faces’ at ops and back stage when I arrive on site.
What is the biggest challenge you face as a business? Staying different to all the other entertainmentbased companies out there. Our competitive edge is not in fee, it’s in what we offer that no one else does. With every client asking for ‘something different’ we strive to deliver on that request. It often requires a leap of faith and trust in us but I think it’s working because we are regularly called in at the very start of the event planning process to collaborate with the producers as opposed to just booking entertainment at the end. Working from the inception of an event through to the end means we can create an experience for the guest that will have a more impactful and meaningful effect. It’s a harder path but infinitely more rewarding.
Where do you see Musicland in the next five years? I’d like for Musicland to solidify and hold a position as a market leader for event innovation.
If you could tell clients one thing, what would it be? DON’T DO NORMAL! Sorry for yelling but I really mean it! n www.spicenews.com.au 49
Last word
YOUNG GUN A career in events was an obvious choice for Event Mafia’s Vanessa Baranovsky, who was always lovingly called “too organised for her own good” by family and friends.
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rowing up, Vanessa Baranovsky was always in charge of organising events. “My favourite thing to do was organise day events, large group trips away and social occasions,” she says. Naturally, Baranovsky was drawn to the events industry, volunteering her time at events and later completing event management studies. With a drive to create highly personalised, engaging events, she launched her own corporate events company, Event Mafia, four years ago. While she says it’s her biggest achievement to date, launching a business wasn’t without its challenges. 50 Spice November 2018
“Starting the business on my own at a young yet very hungry and determined age was a challenge, but a positive challenge at that,” says Baranovsky. “But I will never forget my first large solo pitch, to a board of 15 international upper management executives. “I was running purely on adrenaline and definitely way out of my depth at that moment in time. However, something must have worked because we won it. “I think I cried for the next day in sheer happiness. Sometimes it doesn’t take an army to win, it takes determination, faith, unwavering positive energy and a healthy slice of humility.”
Luxury event in St Tropez
with a big smile on my face – now you know why.” As well as offering tailored event and experience solutions for the corporate market, Event Mafia recently launched a Luxury Experience Concierge service to deliver high-end travel tours, social experiences and luxury events. So what’s next for this young gun? “The way I see it, the world is our oyster,” she says. “Being a boutique team we are very nimble and reactive, which creates endless opportunities for further growth both into the national and international market. “I have a whole list of areas and countries I can see Event Mafia coming
“If you see me walking around onsite with a big smile on my face – now you know why.” When challenges do arise, Baranovsky says it’s important to stop and address the situation logically and realistically. “Take a step back and seek out professional feedback and solutions,” she says.“Ensure the challenges are noted for future projects.” Challenges aside, Baranovsky’s favourite part of the job is the client interaction. “To me, knowing that our guests walk away from their event with a new piece of knowledge or a new life experience is beyond priceless,” she says. “If you see me walking around onsite
to life; I just can’t wait to get there when the timing is right. I would personally love to further grow our Luxury Experience Concierge division as I know we execute unsurpassed service and knowledge.” Whatever the future may hold for Baranovsky and Event Mafia, customers will always come first. “We will continue to celebrate our clients’ milestones in the best way possible whilst having as much fun as we can along the way. Life is short, so I fully intend to live and lead our business with integrity and pure purpose.” n
Sheraton on the Park, Sydney February 7-8
AUSTRALIA’S ULTIMATE EVENTS CONFERENCE Is growth a critical priority for your business? Are your event strategies evolving to reflect global trends? Are your customers looking for compelling reasons to book your events, venues, services or destinations? What if we told you that senior executives from across Australia will share their secrets with you, would you be interested?
Laura Schwartz Former White House Director of Events Damien Hodgkinson Executive Director, Melbourne International Comedy Festival
If your business is directly involved in producing or hosting events, supplies and/or benefits from the events industry, The Business of Events will take you behind the scenes of some of the most groundbreaking events explained directly by the strategists of their success.
Andrew Stark General Manager, World Surf League Australia
Andrew Westacott CEO, Australian Grand Prix Corporation
Natalie Xenita Executive Director, IMG Fashion Asia Pacific
Helen Sawczak National CEO, Australia China Business Council
The Business of Events will show you how to capitalise on the industry’s growth. If you want to understand how market changes and opportunities can help you achieve your business KPI’s, then this conference is not to be missed. Laura Schwartz, Former White House Director of Events
Penny Lion Executive General Manager of Events, Tourism Australia
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Terese Casu CEO, Sydney Gay and Lesbian Mardi Gras
Patrick Kidd CEO, Invictus Games, Sydney 2018
www.thebusinessofevents.com.au
Holly Ransom CEO, Emergent
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