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Friday, january 15, 2016 // ISSUE 65
Campaign claims we're The Winterest park as The Winterest— not a word you’ll find in the dictionary, but an evocative term nonetheless. “It gets people’s attention,” he said. “It’s a play on words to get people Kyle Harms, Tourism excited and thinking difJasper’s director of ferently about winter.” marketing and commuJasperites who love the nications, said the new snow might forget that to campaign not only ties some, winter means cold— in nicely with Jasper’s and not in the cute dog’s main brand—Venture nose kind of way. Harms Beyond—but tells a story said The Winterest puts during Jasper in Januin people’s minds skiing ary that shows this is powder, not scraping the place to experience windshields. winter. “Even when we don’t have “The story we want new snow Marmot Basin is to tell with Jasper in still great for not waiting in January is that Jasper long lift lines and amazing is really good at winter,” groomed trails,” he said. Harms said. In that spirit of positivity, As such, members of check out The Jasper LoTourism Jasper’s diverse cal’s top five picks for this group of shareholders year’s Jasper in January are promoting the com- festivities... munity and surrounding (cont. on page B1). Tourism Jasper’s latest marketing campaign puts Jasper in a position to “own winter,” according to local experts.
RYAN TITCHENER DRYTOOLING HIS WAY UP IN THE WAD VALLEY, MALIGNE LAKE ROAD AREA. // JEFF LEWIS