Libo by Therese

Creating

3537QCA Graphic Design 3 Therese Jensen s2755751

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Corporate typeface

Invoice, business cards & email footer

Invoice Trine Jensen Egils gate 30 9980 Berlev책g, NORWAY Ref: Referance name

What Zebra bag

Invoice number: 03 Invoice date: 30.05.13 Due date: 30.06.13

How many?

Price

Total price

1

$35

$35

Total: $35 Payment information: Account no.: 2850 11 43903 Please mare the payment to the invoice number ( 03 )

04 504 47 202 - therese@libo.com 4217 Surfers Paradise - Org nr. 991 054 979

Therese Jensen Mobile Australia: +61 0450 447 202 Mobile Norway: +47 414 37 202 E-mail: libobytherese@gmail.com www.libo.com.au

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Product shots

Product shots

Magazine ad

Exclusive wallets World of Libo by Therese

www.libo.therese.com.au

Magazine ad

Broshure

The wallets as unique as you are. Clean colorful details and impeccable craftmanship are key to ever-chic accessories.

Welcome to the world of Libo by Therese.

Libo by Therese Is a young fashion brand that offers exclusive wallets to women. Classic style and suitable for any occasion. Have a look at the collection and feel inspired.

Designed with love, it will make the perfect addition to your day and night look.

Contact us: Mobile Australia: +61 0450 447 202 Mobile Norway: +47 414 37 202 E-mail: libobytherese@gmail.com facebook.com/LiboByTherese www.libo.com.au

Online auction

May 30

Zeebra bag $35

Leopard bag $35

Orange bag $35

Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined wallet.

Mushroom bag $35

Snake bag $35

Purple bag $35

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook.

Swing tags

Mobile Australia: +61 0450 447 202 Mobile Norway: +47 414 37 202 E-mail: libobytherese@gmail.com Facebook.com/LiboByTherese www.libo.com.au

Libo by Therese Is a young fashion brand that offers exclusive wallets to women. Classic style and suitable for any occasion. Have a look at the collection and feel inspired.

Facebook.com/LiboByTherese

Consept store/ display of wallets

Libo

by Therese

Libo

by Therese

Packaging - Box & Standard A5 bubble wrap envelope

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Libo by Therese for Pink Ribbon Fundation

Small Bags

Online auction

May 30

Online launch of Libo by Therese for Pink Ribbon Fundation Designed to help the fight against breast cancer Follow the bidding online

Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined wallet.

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook.

www.libobytherese.com

Small Bags Custom made

Small Bag Leopard bag

Mushroom bag as unique as you are. Clean colorful details and impeccable craftmanship are key to everchic accessories. Designed with love, it will make the perfect addition to your day and night look.

Leopard bag as unique as you are. Clean animalistic details and impeccable craftmanship are key to ever-chic accessories. Designed with love, it will make the perfect addition to your day and night look.

Facebook.com/LiboByTherese

libobytherese@gmail.com

Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined bag.

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook. http://www.pinkribbon.org/

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0450447202

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Mushroom Bag $35

Mushroom bag as unique as you are. Clean colorful details and impeccable craftmanship are key to ever-chic accessories. Designed with love, it will make the perfect addition to your day and night look.

Material Cotton and Leather Size 170x120 mm

Colour

ADD TO BAG

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About

Products

Welcome to the world of Libo by Therese. Have a look at the collection and feel inspired.

Libo by Therese Is a young fashion brand that offers exclusive wallets to women.

Classic style and suitable for any occasion.

Therese Was born in Norway, but her international profile, shape by her long term stay in Australia the last 3 years, nurtured Therese’s passion for traveling as well as for design, art, fashion & photography and allowed it to blossom in diverse settings.

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Venture Name Libo by Therese is the ventures name. I chose this name because it has a personal meaning to me. Libo is a real place around where I’m from, it’s at mountain in a cove. My mother grew up around there and we used to visit it growing up. It’s really beautiful there and I really love the name. The name doesn’t exist from before and libo.com.au is available to use for a name or libobytherese.com Public Disclosure Summary Welcome to the world of Libo by Therese. Libo by Therese is a young fashion brand that offers exclusive wallets to women. Classic styles and suitable for any occasion. The wallets are as unique as you are.

Clean colourful details and impeccable craftsmanship is key to ever-chic accessories. Designed with love, it will make the perfect addition to your day and night look. Visit our website at www.libobytherese.com.au to have a look at the collection. Feel inspired.

Venture Overview The idea is a wallet/pouch/bag that is fashionable and convenient.

It’s made of leather and has a funky inside lining. It has a amazingly good quality and looks good.

Its having a small bag inside your big bag for when you are at university or work and want to grab some food or a coffee, you just take your little bag with all your valuables instead of dragging your whole massive bag with everything in it. Same for going to the grocery store and just want to leave your big bag back in the car, and you can easy go shopping for whatever you need with everything you need to be organized right there in the bag.

This solves a problem that I have at university these days, I always have to carry around a big bag or backpack full of heavy stuff, and I never want to bring everything with me, so a bag that fits my keys, phone, cards and money is perfect. All my valuables in one perfect sized bag.

Target audience/market Main target females between 20-30. These are the women that are most likely to buy this sort of product but it will also target females between 15-45 (whom buy for themself). I will also try to get men to

buy it for their girlfriends or wives as gifts.

The reason they will buy the product because of the classic/ cool and current design. Its fun, convenient and a must have object. The price will be lower compared to a more established brand like Marc Jacobs or Michael Kors.

I know this because of a little research I’ve done for myself, by using Facebook and Instagram as tools. I’ve posted images of prototypes that I have made and gotten a lot of positive feedback and orders in.

Resources The recourses I have now is my mad skills, my brain, the internet, the Apple MacBook, programs as Adobe illustrator, Adobe InDesign and Adobe Photoshop. Spotlight for supplying me with fabric, zippers, scissors, thread and needles. My apartment building for supplying me with an iron and the ironing board. I have borrowed a sewing machine from a friend (Micaela Adams). The only thing I need now is to figure out how to emboss the leather fabric. Australian post for sending my packages around the world.

I would need financial backing from somewhere because right now everything is coming out of my pocket. I will make some of it back if I try to sell the wallets, but not enough to cover everything.

Development The next step would be to find a proper fabric supplier. Who could supply me with different colors of leather and softer leather not only black leather? I would have to find someone else to sew the products for me, because the production of the products can’t continue in my apartment. So maybe also maybe a space to work in. I would have to get financial support from somewhere and maybe a partner or assistant who could take care of all the paperwork that all of this will create.

for The Pink Ribbon Fundation

Press release

Designed in PINK to fight breast cancer #EC7CAD

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Norwegian bag brand Libo by Therese is partnering with the Pink Ribbon Foundation to raise money for breast cancer research. By creating a special limited edition pink lined wallet, for an online auction, where people all over the world can bid for the item. All proceeds will go directly the Pink Ribbon Foundation for research for breast cancer.

According to the Pink ribbon foundation 1 in 8 women will be diagnosed with breast cancer in their lifetime. Breast cancer is the second leading cause of death among women. It is also the most common cancer among women worldwide.

The proceeds we raise will help the path to find a cure for breast cancer and help raise awareness towards early detection.

“We want to do our part to help raise awareness and spread the message about early detection in the fight against breast cancer.”

– Founder Therese Jensen Libo by Therese is a young fashion brand that offers exclusive wallets to women. Classic styles and suitable for any occasion.

The wallets are as unique as you are. Clean colourful details and impeccable craftsmanship is key to ever-chic accessories.

Designed with love, it will make the perfect addition to your day and night look. Visit our website at www.libobytherese.com.au to have a look at the collection. Feel inspired. #### For more information about the brand please contact founder Therese Jensen at libobytherese@gmail.com or by phone 0450447202.

Libo by Therese for The Pink Ribbon Fundation

#EC7CAD C=1 M=62 Y=2 K=0

Logo

#EC7CAD C=1 M=62 Y=2 K=0

Libo by Therese for The Pink Ribbon Fundation

#EC7CAD C=1 M=62 Y=2 K=0

Pink wallet

Swing tags

Mobile Australia: +61 0450 447 202 Mobile Norway: +47 414 37 202 E-mail: libobytherese@gmail.com Facebook.com/LiboByTherese www.libo.com.au

Designed in PINK to fight breast cancer!

Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined bag.

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook.

Facebook.com/LiboByTherese

Poster

#EC7CAD C=1 M=62 Y=2 K=0

Online auction

May 30

Online launch of Libo by Therese for Pink Ribbon Fundation Designed to help the fight against breast cancer Follow the bidding online

Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined wallet.

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook.

www.libobytherese.com

Facebook.com/LiboByTherese

libobytherese@gmail.com

0450447202

Poster in- situ

#EC7CAD C=1 M=62 Y=2 K=0

Web banner

#EC7CAD C=1 M=62 Y=2 K=0

Online auction Online launch of Libo by Therese for Pink Ribbon Fundation Designed to help the fight against breast cancer Follow the bidding online

May 30

Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined wallet.

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook.

Web banner

#EC7CAD C=1 M=62 Y=2 K=0

Online auction Online launch of Libo by Therese for Pink Ribbon Fundation Designed to help the fight against breast cancer Follow the bidding online

May 30

Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined bag.

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook.

Web pages

#EC7CAD C=1 M=62 Y=2 K=0

Log in

Home About Products

Gallery

Libo by Therese for Pink Ribbon Fundation

Small Bags

Online auction

May 30

Online launch of Libo by Therese for Pink Ribbon Fundation Designed to help the fight against breast cancer Follow the bidding online

Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined wallet.

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook.

www.libobytherese.com

Small Bags Custom made

Small Bag Leopard bag

Mushroom bag as unique as you are. Clean colorful details and impeccable craftmanship are key to everchic accessories. Designed with love, it will make the perfect addition to your day and night look.

Leopard bag as unique as you are. Clean animalistic details and impeccable craftmanship are key to ever-chic accessories. Designed with love, it will make the perfect addition to your day and night look.

Facebook.com/LiboByTherese

libobytherese@gmail.com

Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined bag.

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook. http://www.pinkribbon.org/

#EC7CAD C=1 M=62 Y=2 K=0

0450447202

Web pages

#EC7CAD C=1 M=62 Y=2 K=0

Collaboration partners

Libo by Therese, Designed in PINK to fight Breast Cancer Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined bag.

Online auction

May 30

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook.

The PINK bag is as unique as you are. Clean colorful details and impeccable craftmanship are key to ever-chic accessories.

Designed with love, it will make the perfect additionto your day and night look.

Check out their website at: http://www.libobytherese.com.au

Online launch of Libo by Therese for Pink Ribbon Fundation Designed to help the fight against breast cancer Follow the bidding online

Libo by Therese has joined the fight against breast cancer by designing a limited edition pink lined wallet.

And you can join too! Just go to our facebook page the 30th of May to bid on the product and spread the word on Facebook.

www.libobytherese.com

Facebook.com/LiboByTherese

libobytherese@gmail.com

0450447202

Contact us: Mobile Australia: +61 0450 447 202 Mobile Norway: +47 414 37 202 E-mail: libobytherese@gmail.com facebook.com/LiboByTherese www.libo.com.au