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MORE THAN JUST CLICKBAIT TEXT: AMIRA LACSA | LAYOUT: SEAN THAKUR
EDCEL CHED
PHOTO FROM: GOOGLE
INFLUENTIAL MARKETING:
Jollibee x MEGAStyle.ph
Meanwhile, large established brands are concerned with looking more relatable, warm, and approachable. Take a look at how Jollibee collaborated with their employee—Edcel Ched. She went viral as the lookalike of Hollywood actress Chloe Grace Moretz, after a photo of her circulated online. So, Jollibee with MEGAstyle.ph gave Ched a once-in-a-lifetime opportunity to look more like Chloë through a makeover and photoshoot. She later shared her experience in her social media accounts. The
The recent surge of social media platforms have changed the advertising world. Now, ads and campaigns have become more volatile and accessible. You just need to
simple gesture certainly helped ground Jollibee’s image as a warm and friendly brand.
go online and take a look at your news feed to check out viral ads. But a new challenge is born out of this great change. Often, only ads that get tons of likes and shares will be shown on the public’s news feeds, which means that brands have to think about how they can stand out from the crowd. The challenge is daunting, but not impossible to overcome.
PIETRO BOSELLI
A few brands have found a way to stand out amongst the hashtags, photo filters, and campaign videos that flood the internet. Their secret? They take their campaigns to the next level by featuring online influencers. After all, what better way to create clickbait than by using an established fanbase built by online influencers? It’s not that easy to build your online influence, so it makes sense to use the existing influence of social media gurus. This is influencer marketing in a nutshell: brands use the online influencers’ considerably large following to push ads to become online sensations. Influencers are usually bloggers, vloggers, or celebrities, who have established their personal brand online. They may also be ordinary individuals who have managed in the online realm. The good thing about online influencers is that they’re more than just clickbait. With just the right message, an influencer can make your campaign go viral, whether you’re a small or big brand.
PHOTO FROM: GOOGLE
BRETMAN ROCK MNL London Partnership
PHOTO FROM: BENCH/
to build an online following for reasons such as having a superb Instagram profile or being a celebrity look-alike, among many others. The point is that they’re popular
Bench/
Another successful collaboration is Bench/’s campaign with Pietro Boselli, otherwise known as “the world’s hottest math teacher” in a viral meme. Since then, Pietro has started modelling and has worked with top brands such as Emporio Armani, Moschino, and Estée Lauder. His looks certainly enabled netizens to pay attention to Bench/ ads. By bringing a swoon-worthy internet hottie closer to home, Bench/ was able to create a click-worthy campaign.
“In short, never underestimate the power of influencers.” In short, never underestimate the power of influencers. Not only do these influencers get your brand off-the-ground, but they also get netizens to talk about your
A good example is MNL London’s partnership with comedian and beauty guru Bretman Rock in the event “Bretman Rock’s Makeup Master Class.” Here, Rock demon-
brand on social media. In addition, you don’t always need to exert a lot of effort to build your online popularity. Just choose the right influencers to gain tons of expo-
strated his make-up techniques and secrets. The move not only earned points for MNL London, but it also enabled them to create a viral campaign.
sure and potentially new customers.
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PHOTOS FROM: YOUTUBE, SPOTIFY, TWITTER
PHOTOS FROM: YOUTUBE
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PHOTOS FROM ERWAN HEUSAFF JUICELETTER | F E B - MAR 2017 |
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