Starmore | Entwine Product Launch Document Fall QFS 2016
Table of Contents • • • •
Collection Overview- The “Why” Customer Design Inspiration/Trends for Product Development Merchandise Review – Product Attributes – Case Goods – Upholstery – Buzz Words – Recommended Accessory Associations • Floor Placement • Arrival Timing • Advertising
Collection Overview- “The Why” • In reviewing the product assortment, there was a void identified in the Urbanology lifestyle for a collection that features a faux concrete design element and a sleek bedroom with natural wood elements • There was also a void identified for a collection that features a simplistic, clean lined sofa with a neutral body cloth • The Starmore group is a combination of industrial design and styling with mixed materials of wood, metal, and composite cement • Starmore is in the “better” price point level on our merchandising grid • The Entwine group features clean lines, track arms, and a neutral body cloth without nailheads • Entwine is in the “best” price point level on our merchandising grid
The Starmore/Entwine Customer •
Most likely the “social suburbanite” • • •
Inspired by industrial interior design Enjoys city life and entertaining Appreciates natural and unexpected elements
Design Inspiration/Trends
Concrete • Expected to continue growing in importance • Mentioned in trend reports for Spring/Summer 2017 • Cement tabletop/wood base tables seen at Crate & Barrel & West Elm
Starmore Dining
Design Inspiration/Trends
Starmore Desk Detail
Gunmetal/Dark Finish • •
Trending in automotive- rims Seen at International Home & Housewares Show 2016
Design Inspiration/Trends
Entwine Accent Chair
Geometric Patterns • • • •
Geometric patterns trending as the mid-century modern trend continues to grow Seen in bedding, shelving, stationary, wallpaper, and more Texture variations & elevated patterns named trends by Nourison at Las Vegas January 2016 market Restoration Hardware- Ben Soleimani contemporary rugs
Merchandise Review
Product Attributes- Starmore Bedroom
Dining Room
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Acacia solids and veneers throughout rendered in an oiled walnut coloration for a deep woody finish
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Lay-back headboard design with wide plank detailing and lower profile platform looking footboard
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Drawer boxes are French/English dovetailed and fully finished with metal ball bearing side glides for smooth function
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Case design has framed thick tops and posts
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Drawers feature an industrial looking metal bar
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Mirror frame has a metallic finish and glass has a beveled profile
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Nightstand features an AC power supply with (2) USB charging ports
Acacia veneers, solids, and other select hardwoods rendered in an oiled walnut coloration for a deep woody finish Thick solid wood top frames Composite cement panels Drawers, shelf and wine storage and can double as a storage island Glass front doors for curio display Drawers and reversible wine rack shelves for added function Large scaled industrial looking bar pulls Ladder back on side chairs with solid contoured wood seat Upholstered seat frames with a “pipe-fitter” metal frame on barstools
Product Attributes- Starmore Home Office
Occasional
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Acacia veneer and hardwood solids rendered in an oiled walnut coloration for a deep woody finish Frames made with tubular steel with clean modern styling and finished in a blackened gun metal Drawer boxes are French/English dovetailed and fully finished with metal ball bearing side glides for smooth function
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Desk drawers feature an industrial looking metal bar pull
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Chair is made with tubular steel with clean modern styling and finished in a blackened gun metal
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Chair has button tufted box seat and back that are upholstered in dark vintage look faux leather
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Acacia veneer and hardwood solids with varied natural distressing marks Finished in brown low sheen finish that highlights the natural color variation Large scaled industrial looking bar pulls Drawers with dovetailed construction, fully finished and with ball bearing glide Top details made from cast cement panels in a deep gray color Tubular metal based in a dark blackened metal finish Industrial looking, working metal wheels Bronze tone metal wheels
Product Attributes- Entwine Sofa/Loveseat
Chair
Accent Chair
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Corner-blocked frame Reversible UltraPlush seat cushions remain loftier longer 2 layers of cushioned comfort: highdensity foam core encased in thick polyfill Loose back cushions 2 accent pillows with feather inserts and hidden zippers Polyester chenille upholstery and pillows Exposed feet with faux wood finish Track arms
Ottoman • • • • •
Corner-blocked frame Firmly cushioned High-resiliency foam cushion wrapped in thick poly fiber Polyester chenille upholstery Exposed feet with faux wood finish
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Corner-blocked frame Loose back and seat cushions High-resiliency foam cushions wrapped in thick poly fiber Polyester chenille upholstery and pillows Exposed feet with faux wood finish Track arms
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Corner-blocked frame Tight back and loose seat cushions High-resiliency foam cushions wrapped in thick poly fiber Polyester upholstery Exposed legs with faux wood finish Wing chair design
B633 Starmore Bedroom
This bedroom is made with Acacia solids and veneers throughout rendered in an oiled walnut coloration for a deep woody finish. Night stand top features a solid wood framed top with an inset of composite cement. Night stand features an AC power supply with (2) USB charging ports. Drawer boxes are French/English dovetailed and fully finished with metal ball bearing side glides for smooth function. Case design has framed thick tops and posts and drawers feature an industrial looking metal bar pull that adds a bit of Urban flare to this collection. Bed has a lay-back headboard design with wide plank detailing and lower profile platform looking footboard. Mirror frame has a metallic finish and glass has a beveled profile.
QN Panel Platform 77/74
B633-31/36 Dresser and Mirror
KG Panel Platform 78/76 CK Panel Platform 78/95 •Acacia solids and veneers throughout rendered in an oiled walnut coloration for a deep woody finish •Lay-back headboard design with wide plank detailing and lower profile platform looking footboard
• Drawer boxes are French/English dovetailed and fully finished with metal ball bearing side glides for smooth function • Case design has framed thick tops and posts • Drawers feature an industrial looking metal bar • Mirror frame has a metallic finish and glass has a beveled profile Dresser Inches: 55” W x 19” D x 45” H Metric: 1397mm W x 482.6mm D x 1143mm H Mirror Inches: 40” W x 2” D x 31” H Metric: 1016mm W x 50.8mm D x 787.4mm H
B633-46 Chest
B633-92 Night Stand
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Five drawers
•Two drawers
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Drawer boxes are French/English dovetailed and fully finished with metal ball bearing side glides for smooth function
•Features an AC power supply with (2) USB charging ports
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Case design has framed thick tops and posts Drawers feature an industrial looking metal bar
Inches: 42” W x 19” D x 54” H Metric: 1066.8mm W x 482.6mm D x 1371.6mm H
•Drawer boxes are French/English dovetailed and fully finished with metal ball bearing side glides for smooth function •Case design has framed thick tops and posts and drawers feature an industrial looking metal bar pull Inches: 26” W x 17” D x 28” H Metric: 660.4mm W x 431.8mm D x 711.2mm H
D633 Starmore Dining
D633-01,-35,-32,-76 are made with Acacia veneers, solids and other select hardwoods rendered in an oiled walnut coloration for a deep woody finish. Extension and counter table have thick solid wood top frames surrounding composite cement panels. Counter height table has drawers, shelf and wine storage and can double as a storage island. D633-76 server has glass front doors for curio display, drawers and reversible wine rack shelves for added function. D633-324 and -330 barstools have upholstered seat frames with a “pipe-fitter� metal frame. D633-01 side chair has ladder back with solid contoured wood seat. D633-76 server has large scaled industrial looking bar pulls.
D633-35 Extension Table
D633-32 Server/Pub Counter
• Acacia veneers, solids, and other select hardwoods rendered in an oiled walnut coloration for a deep woody finish • Thick solid wood top frames • Composite cement panels
• Acacia veneers, solids, and other select hardwoods rendered in an oiled walnut coloration for a deep woody finish • Drawers, shelf and wine storage and can double as a storage island
Inches: 42” W x 88” D x 30” H Metric: 1066.8mm W x 2235.2mm D x 762mm H
Inches: 60” W x 36” D x 36” H Metric: 1524mm W x 914.4mm D x 914.4mm H
D633-76 Server • Acacia veneers, solids and other select hardwoods rendered in an oiled walnut coloration for a deep woody finish • Glass front doors for curio display • Drawers and reversible wine rack shelves for added function • Large scaled industrial looking bar pulls Inches: 54” W x 17” D x 54” H Metric: 1371.6mm W x 431.8mm D x 1371.6mm H
D633-01 Side Chair
D633-324/330 UPH Barstool/Tall UPH Barstool
• Ladder back with solid contoured wood seat
• Upholstered seat frames with a “pipe-fitter” metal frame
Inches: 19” W x 22” D x 38” H Metric: 482.6mm W x 558.8mm D x 965.2mm H
-324 Inches: 23” W x 22” D x 36” H Metric: 584.2mm W x 558.8mm D x 914.4mm H -330 Inches: 21” W x 23” D x 42” H Metric: 533.4mm W x 584.2mm D x 1066.8mm H
H633 Starmore Home Office
Desk and shelf are made with Acacia veneer and hardwood solids rendered in an oiled walnut coloration for a deep woody finish. Frames made with tubular steel with clean modern styling and finished in a blackened gun metal. Drawer boxes are French/English dovetailed and fully finished with metal ball bearing side glides for smooth function. Desk drawers feature an industrial looking metal bar pull that adds a bit of Urban flare to this collection. Chair is made with tubular steel with clean modern styling and finished in a blackened gun metal. Chair has button tufted box seat and back that are upholstered in dark vintage look faux leather.
H633-27 Desk
•H633-02A Desk Chair
H633-70 Bookcase
•Acacia veneer and hardwood solids rendered in an oiled walnut coloration for a deep woody finish
•Chair is made with tubular steel with clean modern styling and finished in a blackened gun metal
•Acacia veneer and hardwood solids rendered in an oiled walnut coloration for a deep woody finish
• Frames made with tubular steel with clean modern styling and finished in a blackened gun metal
•Chair has button tufted box seat and back that are upholstered in dark vintage look faux leather
• Frames made with tubular steel with clean modern styling and finished in a blackened gun metal
•Inches: 22” W x 24” D x 35” H •Metric: 558.8mm W x 609.6mm D x 889mm H
Inches: 58” W x 17” D x 76” H Metric: 1473.2mm W x 431.8mm D x 1930.4mm H
•Drawer boxes are French/English dovetailed and fully finished with metal ball bearing side glides for smooth function •Desk drawers feature an industrial looking metal bar pull Inches: 63” W x 28” D x 32” H Metric: 1600.2mm W x 711.2mm D x 812.8mm H
40101 Entwine
Divine design. Entwine sofa, loveseat, and chair intertwine high-end style with a higher level of comfort for irresistible results. Its clean, contemporary profile is punctuated by track arms, wide blocky feet and boxed seat cushions made all the more alluring with reversible UltraPlush cushioning that’s exceptionally supportive. Richly neutral, the chenille upholstery is teeming with feel-good texture. Entwine ottoman’s clean, contemporary profile is made all the more alluring with a richly neutral chenille upholstery teeming with texture. Pair with the Entwine chair, sofa or loveseat for pure pleasure from head to toe. Bring a touch of drama and newfound flair to your space with Entwine’s modern take on the classic wing chair. Velvety soft upholstery’s geometric design is enhanced with raised texturing for added dimension. Chic, smoky shade is sultry and sophisticated.
4010138 Sofa Inches: 97” W x 41” D x 39” H Metric: 2463.8mm W x 1041.4mm D x 990.6mm H More Dimensions: Seat depth 27.00" Seat height 21.00" Distance between arms 78.00" Top of cushion to top of back 17.00" Arm height 25.00" Minimum width of doorway for delivery 32.00"
4010135 Loveseat Inches: 71” W x 41” D x 39” H Metric: 1803.4mm W x 1041.4mm D x 990.6mm H More Dimensions: Seat depth 27.00" Seat height 21.00" Distance between arms 53.00" Top of cushion to top of back 17.00" Arm height 25.00" Minimum width of doorway for delivery 32.00"
4010120 Chair Inches: 45” W x 41” D x 39” H Metric: 1143mm W x 1041.4mm D x 990.6mm H More Dimensions: Seat depth 27.00" Seat height 21.00" Distance between arms 27.00" Top of cushion to top of back 17.00" Arm height 25.00" Minimum width of doorway for delivery 32.00"
4010121 Accent Chair
4010114 Ottoman
Inches: 30” W x 38” D x 37” H Metric: 762mm W x 965.2mm D x 939.8mm H
Inches: 40” W x 24” D x 19” H Metric: 1016mm W x 609.6mm D x 482.6mm H More Dimensions: Ottoman 40.00" x 24.00" x 19.00" Minimum width of doorway for delivery 32.00"
T913 Starmore Occasional
Rectangular Cocktail Table -1 60.00” W x 20.00” D x 18.00” H 1524.00mm W x 508.00mm D x 457.20mm H
Rectangular End Table -3 24.00” W x 22.00” D x 26.00” H 609.60mm W x 558.80mm D x 660.40mm H
Round End Table -6 22.00” W x 22.00” D x 26.00” H 558.80mm W x 558.80mm D x 660.40mm H
Cocktail Table w/Storage -20 46.00” W x 32.00” D x 18.00” H 1168.40mm W x 812.80mm D x 457.20mm H
Console Table -5 69.00” W x 15.00” D x 39.00” H 1752.60mm W x 381.00mm D x 990.60mm H
Chair Side End Table -7 22.00” W x 27.00” D x 26.00” H 558.80mm W x 685.80mm D x 660.40mm H
Square Cocktail Table -8 36.00” W x 36.00” D x 18.00” H 914.40mm W x 914.40mm D x 457.20mm H
T913-20, -1, -3, -5 are made with Acacia veneer and hardwood solids with varied natural distressing marks and finished in brown low sheen finish that highlights the natural color variation. T913-20,-1 ,-3 have large scaled industrial looking bar pulls on drawers that have dovetailed construction, are fully finished and with ball bearing glide. T913-20.-6,-7,-8 have top details made from cast cement panels in a deep gray color. T913-6,-7,-8 have tubular metal based in a dark blackened metal finish. T913-5 has industrial looking metal wheels and can be used as a chic demi room divider with storage.
Buzz Words Distressed finish
Composite cement panels Large industrial pulls
Tubular Steel Deep woody finish
Walnut coloration
Track arms Multi-functional
Blackened gun metal
Wide plank headboard Storage
Ladder back dining chair
Modern art upholstery
Richly neutral chenille Chic, smoky pillows
Working metal wheels
Contemporary profile
Richly textured Sultry wing chair Reversible seat cushions
Recommended Accessory Associations • The recommended accessory associations for the Starmore case goods add to the overall urban, industrial feeling of the collection. The accessories feature natural fabrics, wood, metal, concrete, and rugs with washed and worn effects on the patterns • Our Accessory Strike Zones add the “WOW” to our presentations of collections in the store • The Strike Zones are themed to suit the lifestyle category that the collection lives in and draw on the inspiration of the group to display trend-right accessories which enable us to BUILD a bigger ticket
Recommended Accessory Associations • The recommended accessory associations for the Entwine living room add to the overall urban, industrial feeling of the collection. The accessories feature leather pillows, metal on the wall mirrors and lamps, candles, stacked boxes made of wood and mirrors, a 100% wool pouf, and a lattice pattern black and cream rug backed with jute and polyester • The pouf introduces a nice, natural element to this urban living room. Jute materials also add a nice, natural element to the Urbanology lifestyle overall
Floor Placement • The Starmore/Entwine Collection “lives” in the Urbanology Lifestyle on our selling floors • Urbanology resides in the right-hand facing side of the store, just off of the front entry • The Group should have prominent placement to include all elements: Bedroom; Dining Room; Upholstery/Occasional; Accessory Strike Zone (if applicable) • The Starmore group is placed in the recommended floor set to be merchandised near the Entwine living room
urbanology
Store entrance
**The square footage featured here does not apply to all stores. This diagram is for lifestyle location purposes only.**
Arrival Timing • Starmore Bedroom will arrive between 7/17-8/9/16 • Starmore Dining will arrive between 7/15-8/9/16 • Entwine upholstery will arrive between 8/9-9/9/16
**Arrival timing subject to change**
Advertising Efforts • Starmore panel bed will be advertised for Labor Day, 8/239/12/16 • Starmore dining will be advertised for Labor Day, 8/23-9/12/16 • Entwine sofa/loveseat will be advertised for Labor Day, 8/239/12/16 • Additional ad exposures will continue in Fall/Holiday 2016 and into 2017