Fastest Growing EdTech Companies in USA 2022 by The Knowledge Review

Vol. 02 | Issue 03 | 2022 www.theknowledgereview.com

Fastest

Growing Ed Tech Companies

in USA 2022

Helping Companies to Unleash the Full Potential of their Global Teams

EDITOR’S NOTE

EDTECH

A BOOMING NEW FRONTIER IN THE GLOBAL MARKET

arth is home to around 8.7 million species of living beings. Most of them have ingenious and rather exciting ways of communicating with fellow members of their species. A Mantis Shrimp communicates through a ﬂashing lights mechanism embodied naturally in them; Elephants produce vibrating sounds that are not audible to a human ear, while trees have mystical and rather unimaginable ways to communicate among themselves. On the other hand, humans created and evolved languages! Have you ever wondered how confusing human lives would be if there were no languages? Languages are undoubtedly the most prominent invention over the course of human evolution and a core medium of communication. Language enabled the convenience of communicating precisely and conveniently.

Ages later, Graham Bell, a teacher who taught elocution to people with hearing disabilities, invented the Telephone, facilitating vocal communication over long distances. The Discovery of the telephone paved the way to lead us to the modern age of computers, the Internet, Artiﬁcial Intelligence, and countless other inventions pushing the boundaries of communication further. This continuous and determined run of progression in communication has stepped into a fresh and unconquered frontier of EdTech. EdTech, in simple language, is a combination of education and technology that has opened gateways for advancement in education, providing intelligent solutions to diverse and complex problems. A new wave of EdTech companies worldwide has ﬂourished to lead the human expedition into the new era of technologically advanced education. The Knowledge Review proudly dedicates this issue of 'Fastest Growing EdTech Companies in US 2022' to stories of the blazingly new and successful companies in the USA that have changed the dynamics of EdTech worldwide. Featured on the cover of this issue is Lernship, a company that provides revolutionary language-learning solutions, breaching cross-cultural communication

barriers and opening a gateway to inﬁnite learning for all. EdTech is booming across the globe, and the current COVID-19 pandemic gave it the required boost to become mainstream. Education today is not just limited to classrooms and blackboards; instead, it has a new face in the form of technology. So get ready to unravel great stories of inspiring leaders and their companies that will guide you, inspire you, and introduce you to the latest business trends, intriguing ideas, and strategies of enhancing the education paradigm across the globe in the EdTech Industry. Have an insightful read!

T R

atey

Vrushal Z

Vrushal Ravindra Zatey vrushal.zatey@insightssuccess.com

Cover Story

Helping Companies to Unleash the Full Potential of their Global Teams

Proﬁles

Educator Alexander Consulting Empowering Educators to Deliver Excellent Educational Outcomes

Kajabi Accelerating success in the knowledge commerce

Content CXO

22 Subtitle The Art of Thinking Powerfully

Articles

Modern Education Impact of EdTech on Learning and Careers

Transforming Education Changing Dynamics of EdTech and Analytics

People behind this edition

sales@insightssuccess.com FEBRUARY, 2022

Editor-in-Chief Ashlesh Khadse Senior Editor Anish Miller Managing Editor Vrushal Zatey Contributing Writer Rahul Thakar

Visualiser David King Art & Design Head Rahul Shinde

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Co-designer Paul Belin

Business Development Manager Phill Miller Marketing Manager Mary D'souza Business Development Executives Olivia Wood, John Mathew, Amy Wilson Technical Head Jacob Smile Assistant Technical Head Prachi mokashi Technical Consultants Amar, David, Robert Digital Marketing Manager Assistant Digital Marketing Manager SME-SMO Executives

Alina Sege Amol Wadekar Atul, Gemson

Research Analyst Eric Smith Circulation Manager Tanaji

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Fastest

Growing dTech

Companies in USA

2022

Name of the Institution

URL

Brief

9 dots

www.9dots.org

9 Dots is a nonprot organization dedicated to providing computer science education to underserved communities in Los Angeles.

Age of Learning

www.ageoearning.com

Age of Learning develop engaging, effective digital learning technology and content to help children build a strong foundation for academic success.

Beach Coders Academy

www.beachcoders.com

A coding school like BeachCoders has the potential to change your career trajectory in a matter of weeks, rather than years.

www.crowdschool.co

Crowd School empower teachers, schools, and districts to deliver Project-Based Learning that helps students everywhere discover a love of learning by doing.

www.educatoralexander.com

Educator Alexander Consulting, LLC empowers educators to discover and amplify the intrinsic desire to become innovators in education.

Hippo Education

www.home.hippoed.com

Hippo Education is a new-school web based medical education company specializing in exceptional content and entertaining delivery.

Kajabi

www.kajabi.com

Kajabi has empowered knowledge entrepreneurs who are serious about their business to achieve success online.

www.learnship.com

Learnship a technology company laser-focused on improving the way people learn the language and behavioral skills they need to thrive in intercultural working environments.

www.scoot.education

Scoot Education is dedicated to placing exceptional teachers into vibrant educational settings through personalized service and techbased solutions.

www.tutorme.com

TutorMe provides 24/7 high-dosage tutoring to over a million students in thousands of school districts and higher education institutions coast to coast.

CrowdSchool

Educator Alexander Consulting, LLC

Learnship

Scoot Education

TutorMe

C o v e r S t o r y

Fastest Growing EdTech Companies in USA 2022

Learnship Helping Companies to Unleash the Full Potential of their Global Teams

We help enterprises to shatter cultural barriers and unleash the full potential of their global teams

he global pandemic, COVID-19 has forced consumers and companies to learn and work with virtual classrooms and other digital tools. Many corporations have taken or are in the process of taking decisions to either fully or predominantly move all learning online. As a consequence, ed-tech services are growing significantly, while spreading their wings across different industries. They are transforming the way learning is perceived. Noteworthy ed-tech companies such as Learnship embracing innovation in their excellent offerings. They are driven by the objective of providing indepth learning experiences, while ensuring that the audience remains hooked to the content. Learnship also marches on a similar path to help the users to learn and grow with enthusiasm. Learnship is a language learning solution provider helping enterprises to succeed in global markets by breaking down cross-cultural communication barriers. It assists organizations to deliver business impact by improving their communications with a client-centric, data-driven, precision learning approach. Today, it serves over two thousand clients and more than half a million learners in a professional context. Learnship was founded in Cologne, Germany, in 2008, with the ambition of providing digital language learning solutions that meet global enterprises’ requirements of flexibility, content quality, and skills relevance. The company developed a pioneering, cutting-edge product for online face-to-face business education.

Thanks to its ground-breaking product, it evolved into the world’s leading provider of premium, online face-toface foreign language training, serving over 2,000 corporate clients globally – including Mars, IBM, NTT Data, and Salesforce. In 2019, Learnship acquired GlobalEnglish, a global self-paced elearning leader with 20 years of worldwide business education experience. Emphasizing on business knowledge, education expertise, and cutting-edge technology, Learnship now oﬀers a unique, data-driven, contextual approach to language and cultural training that delivers faster proﬁciency improvement and measurable outcomes: the innovative Precision Learning format.

We are laser-focused on improving the way people learn

The way Learnship envisioned was to connect learners with the best trainers globally, regardless of geographic location. Something that was made possible with the spread of digitization and connectivity. The teams are now very proud that Learnship truly left a dent in the universe, touching the lives of hundreds of thousands of learners every year. Delivering a Buﬀet of Oﬀerings Before launching any program, Learnship conducts a comprehensive survey within the company to better

Learnship gives a voice to global talents everywhere with the most comprehensive suite of enterprise solutions in 12 languages meeting every learning preference, proﬁciency level, and business skills requirement. It helps to build a more engaged, more inclusive, and more collaborative workforce for better business results. A Leader with a Vision Learnship has made acceleration in research and development under the focused leadership of Thomas Engelbertz. He joined the company as CEO in 2021. He has a background in the digital, telecommunications, and software sectors, where most of his roles involved making enterprise customers successful. With the Learnship teams, Mr. Engelbertz shares a passion for languages - and speaks six of them. Having performed a CEO function in international environments for many years, he has personally experienced the pitfalls of language inequality and understands the beneﬁts of having a fully equipped and

developed team – without any communication and cultural barriers. Kickstarting the Journey Learnship was founded on the experience that language and intercultural understanding were a huge barrier for productivity in global settings. The management believed that ﬁnding a way to unleash the disruptive power of those global, diverse teams and making organizations more productive, while helping learners advance in their personal career would be a double win.

understand the needs and expectations of the learners, their managers, the program owners, and company directors. Eventually, it comes up with a tailor-made action plan. The company’s product portfolio covers all the skills that international organizations need to break down intercultural and language barriers: self-paced digital language learning, fast-paced blended learning, premium online face-to-face learning, executive coaching, and more.

All its products are built within the unique Learnship Halo platform. Halo is a one-stop shop for all learners, regardless of their location, department, or course. From a single platform, learners can on-board their courses, access their assessments, digital activities, proficiency tools, group sessions, trainer-led classes, and more, depending on their customized options. A personal dashboard allows them to track their progress and schedule their training accordingly. Halo is also the gateway for program owners. From Halo, L&D professionals can single handedly drive and monitor all their learners’ journey worldwide. They can monitor their main KPIs (global learner distribution, learning hours, and activities completed), download detailed reports, and manage multilevel access for their teams. The Socrates AI at Halo’s heart accelerates processes for a fuss-free and streamlined learning experience. It reliably assesses the proficiency of learners, helps match them with the best trainer, and automatically generates exercises tailored to a learners’ location, interests, and capabilities. Overcoming Challenges with Efficiency When Learnship was launched in 2008, EdTech was primarily another word for e-learning, and e-learning courses for language skills development had a poor track record. People could not imagine virtual classroom learning ever being as productive as traditional classroom training. Hence, getting people to try Learnship was the hardest challenge. “Once they had done a single session with us they realized that digital learning was the future,” expresses Mr. Engelbertz. This future

is becoming even clearer now as a result of COVID-19, and today literally everyone is willing to embrace digital learning. “These are great times for a company like Learnship,” adds Mr. Engelbertz. The company’s products and services are already enriched with AI features so that it can use the data to improve its clients’ learning outcomes. The management believes that digital training will become the dominant format in the language training industry and data will be essential to demonstrate the business impact of courses. Adapting to the Pandemic In spite of these challenging times of the COVID-19 pandemic, Learnship proudly maintained its service delivery at the highest level of quality. “Working remotely has always been part of our DNA,” states the management. Shifting to remote work for an extended period of time was no major challenge for team Learnship. “We have lived the ‘new normal’ already throughout the last decade. Now, this helps us a great deal in supporting our clients on this journey,” expresses Mr. Engelbertz. As Learnship is completely in the B2B sector, 2020 was challenging with a good part of its clients suﬀering from the economic impact of Covid-19.

However, the company’s clients recovered quickly. In 2021, the company has already picked up pace in business, and it believes that 2022 will be more signiﬁcant from a business perspective. Thoughts on the Ed-Tech Industry Expressing his views about the ed-tech industry, Mr. Engelbertz states, “It is a great time to be in ed-tech. Probably the best time we have ever seen.” Accessing good quality education is one of the world’s main challenges in fostering prosperity. It is the need of the hour to hire all the creative talent and energy to democratize education and bring it to the next level. Mr. Engelbertz believes that the ed-tech sector will be instrumental in tackling these challenges, while bringing huge growth and success to those who try and engage in ed-tech. Education is one of those sectors that is still predominantly analog and based on methodologies developed well over 100 years ago. It is time to challenge the status quo and re-think what most are taking for granted. “We tried – and succeeded – in re-thinking foreign language training. There is so much more in education waiting to be disrupted and changed for the better now,” concludes Mr. Engelbertz.

he ed-tech industry is evolving with leaps and bounds. It is not merely confined to K-12 classroom engagement tools. In fact, the ed-tech space is revolutionizing the education arena with cutting-edge technologies and innovations. It has taken education and learning to newer heights. The torchbearers of the ed-tech industry are constantly researching to come up with innovative solutions and to further upgrade the education sector. They are leaving no stone unturned to ensure excellence in every educational endeavor. A foremost name in the ed-tech industry that is creating waves with its dedicated efforts is Educator Alexander Consulting, LLC (EA). The company provides quality and effective professional development to empower educators to discover and amplify the intrinsic desire to become innovators in education. It aims to create a worldwide network of educators focused on the constant and consistent improvement of education for the students. Leadership’s Mettle The personality leading Educator Alexander Consulting from the front is Dr Desiree Alexander. She is an award-winning, multi-degreed educator who has been in the field of education since 2002. She is the Founder CEO of the company. Furthermore, she is the Deputy Director for the Associated Professional Educators of Louisiana. Dr Desiree consults with members of several schools/businesses and conducts presentations at conferences across the globe. Dr Desiree is lifetime certified in Louisiana in Secondary English Education, as a reading specialist, as a school librarian, as an educational technology facilitator, and so on. She is certified in Texas as a principal, in English

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Fastest Growing EdTech Companies in USA 2022

Dr Desiree Alexander Founder and CEO Educator Alexander Consul ng

language arts and reading for grades 4-8 and grades 8-12, as a reading specialist for grades EC-12, and as a school librarian. Dr Desiree holds multiple technology certifications, including, but not limited to, IC3 certification, Google Certified Trainer and Innovator, Apple Teacher, and a Microsoft Innovative Educator Trainer and Expert. The Beginning of the Journey Dr Desiree states that at one school where she was a teacher, all activities were carried out via e-mails. As a result, she had to use a computer for communication and other operations. The school authorities also provided an old laptop for carrying out different activities in school. Also, while there were privileges to take the laptop home, teachers could worked their way up by earning points to a sleeker, newer computer. To earn points, teachers had to complete tech tasks.

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Dr Desiree actively participated in those tasks, which eventually introduced her to ed-tech. After that, she became a library media specialist and her love of ed-tech and teaching ed-tech to educators grew and became an actual part of her job. From there, Dr Desiree’s fascination with it has not wavered. Her first introduction into the public ed-tech space was as a certified Google Educator, Trainer, and Innovator. After that, she took gradual steps to achieve newer heights in her career. Offering Services of the Highest Level Educator Alexander Consulting offers its clients a variety of professional development (PD) services. The team does not believe in cookie-cutter PD. It emphasizes talking through the issues a school/district/company is having and then coming up with trainings that will work to better their

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situation. The company also pays attention to using needs assessments to see what educators/users really want to know and are curious about using. While leading the company, Dr Desiree oﬀers professional development in edtech, as well as leadership, classroom management, equity, library services, various teaching techniques (distance learning, blended learning, etc.). She also holds expertise in educational consulting/building one’s company, branding, SLLA test prep, and more. Overcoming Adversities When Dr Desiree entered the ed-tech space, she did not know anyone and also did not have any concrete plans for the future. She was not aware of the latest and hottest developments that were taking place in the industry. She kept up with all the latest developments so that she could help all the teachers. “I remember when I went to the Google Innovator Academy in 2016. I knew no one there, had never heard of the company that was helping run it at that time and had never touched a Chromebook before,” says Dr Desiree. “I will never forget feeling inadequate as I asked how to rightclick on this new device. Everyone around me seemed so much more advanced than me,” she adds. Even though these may have felt like challenges at that moment, they taught her a valuable lesson- everyone starts somewhere and there is always more to learn. Dr Desiree keeps that in

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heart when she is educating about tech to teachers. “Everyone starts somewhere. Never make anyone feel less than as they are learning,” she further expressed. Taking on the Pandemic Challenge The pandemic was a massive challenge for Educator Alexander Consulting. However, the entire team managed to transform obstacles into opportunities. Dr Desiree spent a considerable amount of time on scheduled professional developments. She was training seven days a week globally all from her oﬃce at home. It was a bit complicated, but she chose to look at it as triage training. As per Dr Desiree, educators and companies needed technology training quickly and eﬀectively. She believed that it was game time and there was no time to prepare. “It was a very interesting time. It was very tiring, but I was also extremely aware that people were losing their jobs and their lives and front-line workers were going out in danger to keep people alive and the world spinning, so I knew my situation was blessed and I refused to look at my situation as negative at all,” expresses Dr Desiree. Inspirational Words While advising the up-and-coming entrepreneurs, Dr Desiree states that they should make sure they are passionate about the ed-tech industry and that they enter this space for the right reasons. They should make sure they really love this work and that they are truly in it for the

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empowerment of educators, which will lead to the empowerment of students. This way, their ego will not get entangled in their service. The entrepreneurs will realize that the ed-tech space is open for everyone and provides a great service for educators. This will help them to welcome and encourage anyone who wants to excel in this space. She also advises them to take their time and hurry up. “Take your time knowing that this is a huge space, and you are never done learning. It also takes time to make a name for yourself as a trusted voice,” expresses Dr Desiree. She further adds, “However, hurry up and get started because if you do not take that ﬁrst step now, you never will. Jump in and make a diﬀerence”. Taking the Next Step Shedding light on the future plans of the company, Dr Desiree states, “I plan for Educator Alexander Consulting to one day be a business where multiple consultants work for the company full-time, and I work to help build educators more that way as well.” She believes that education and especially the ed-tech space will never stop evolving, growing, and moving on to the next thing. In her opinion, there is so much out there to decipher. “I hope to be one of the voices in this space that calms the raging waters of information to make it still and clear for educators so they can make their own informed decisions,” expresses Dr Desiree.

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Modern Education

Impact

EdTech on Learning and Careers T

he education industry over the years has gone under some tremendous changes. Along with the needs and requirements of humans, the aim of education has also changed. This enhanced the education space, and it saw its ﬁrst integration with the industry during the industrial revolution. While the whole world was focusing on ﬁnding a secure employment opportunity that would support their survival, little did they know was that the upcoming generation would be demanding a little more from the educational space.

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With the changing needs of the education sector, the need for education also changed. While the technological advancements were far from sight for various industries, the educational sphere was commercialized and relied heavily on private tutors and institutes. The Change As humanity started to move towards its most peaceful era in human history, the modern generation did not turn to education to secure a job but to ﬁnd a better lifestyle. The need changed from having a good lifestyle to a quality lifestyle. On one side, innovations and advancements raised the bar for a quality lifestyle. In contrast, on the other hand, technology had made tremendous advancements, and the new-age entrepreneurs started to enter diﬀerent sectors. Enhancing their business and addressing the needs of the young generation, EdTech became the supporting plank in the modern education paradigm. The Boost – COVID-19 Pandemic During the early stages, the EdTech industry struggled to keep up with the growing needs of the industries. However, with proper strategies and enhancing its technology, EdTech companies started to address the needs of the learners and focused majorly on that. Many working professionals relied heavily on EdTech platforms for knowledge and learning. However, the youth that was the target was miles behind their reach. The boost that the EdTech companies required to go mainstream came when the world was panicking over the sudden stoppage brought to everyday life because of the coronavirus.

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The COVID-19 pandemic made it quite impossible to rely on traditional education methods. The only way to learn from professionals was with the help of technology and EdTech companies. In such uncertain times, EdTech companies provided the students and professionals a shift that allowed them to focus on personalized learning and make the most out of it. Impact on Learning Companies have had a considerable impact on learning, and today it has changed how we learn and educate ourselves. EdTech companies started to target the working professionals that focused on learning new skills that their jobs and lifestyle required. Apart from that, it also provided the learners with the ﬂexibility to learn at their convenience. Students and even working professionals found it convenient to learn at their own pace and comfort of their time. Also, the certiﬁcation and foundation courses started by the EdTech companies made virtual learning platforms trustworthy for learners. Thinking out of the box, EdTech companies even began to join hands with some of the most reputed universities and provided courses on their platform for learners. Along with the university-accredited programs, Ed-Tech companies managed to bring their primary target audience on their platforms. This also provided a gateway of learning for working-class professionals to continue their learning process with the new generation and learn from the growing online community over EdTech platforms. Impact on Jobs and Careers With the changing requirement of

industries worldwide, the job requirements also changed. Technology being a boost to the world, it also developed a fear of replacing humans for doing their jobs. As the popular saying goes, 'when one door closes, another one opens,' and this advancement changed the modern requirement of the industries for job seekers. While it demanded jobs from various sectors, EdTech became the leading learning platform. EdTech acted as the supporting plank to dive into the possibilities of modern learning. The schools provided formal education, while EdTech companies provided students with the courses they could take irrespective of their ﬁeld. Companies all around the world started to look for skilled employees, and EdTech companies focused on developing skills rather than helping students with formal education. Along with that, the industry's changing job requirements were also addressed by the EdTech companies. Conclusion It was because of EdTech companies that job shifting became a norm, and learners all around the world started to embrace it. EdTech companies acted as a bridge between the changing requirement of the industry and the educational sector. It also opened new doors to careers and jobs as the companies also focused on training the employees for the new age jobs in this highly technological world. EdTech is enhancing the learning experience altogether and making it easier for the requirements of humans by providing them with an ideal and convenient framework of learning skills for the lifestyle they want.

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The Art of Thinking Powerfully

E E

very great act, invention or company started with a thought ﬁrst. Every. Single. One. There’s so much power in the way you think. It creates your reality, and it’s the diﬀerence between getting what you want, or not, in business and life. They say the biggest journey you will ever take in your life is the one between your two ears. Like Henry Ford said, “Whether you think you can, or you think you can't--you're right.” That’s why it’s so important to train your brain to think in a way that supports you, your dreams, and your bigger vision. On my quest to master the art of thinking powerfully, these are the things that have helped me on both a personal and professional level. Never Assume you have all the Answers Be open to new perspectives, no matter where they come from. Your new intern or your 5-year-old can give you insights you never expected, just as much as a mentor, CEO or coach. When you allow yourself to be open, you’ll be surprised at what comes your way and what you can do with it. Be Obsessed with Learning, not the Progress you can See I got this one from Astro Teller, who’s the Captain of Moonshots at X, which is Google’s Moonshot Factory. He pointed out that many of us get stuck in the need to see progress, but so often you can get a lot further ahead by focusing on what you’re learning instead. How to do something, how not to, what’s missing, and so on are just as, if not more important than reaching a milestone or a goal. Be Okay with Changing your Mind The worst thing you can do is keep doing what you’re

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doing when it clearly isn’t working. We all make decisions based on the information we have in front of us at the time, but that doesn’t mean we have all the information when we make the decision. When you learn something you didn’t know before, use the information! Knowledge isn’t power… using that knowledge is power! Changing your mind is exercising that power in the best way possible. Celebrate Failure There’s so much fear around failure and it holds a lot of people back from doing the things they were meant to do. Failure is a learning opportunity. That’s it! And we already talked about how you want to be obsessed with learning, not the progress. When you fail, you might not have made progress in that speciﬁc area, but you’ve deﬁnitely learned something that will move you ahead in your future. That’s a win and it should be celebrated! Let your Mind Wander It sounds counterproductive to thinking powerfully, but nothing could be further from the truth. When you take a walk and let yourself imagine or just relax for a little while, your mind is able to connect the dots between ideas, which will deliver innovative solutions. Your brain can’t do that when your energy is all focused in one direction because it’s focused in one direction. That focus leaves no room for anything else. Letting your mind wander is when your best ideas will come! Set your Intention Even though letting your mind wander is a good thing, you don’t want to stay there all the time. That’s how people get lost and feel like they have no purpose. You need to think about the things you want, create your big vision and then set the intention or intentions that are going to take you toward it. That will keep you focused and on purpose, so you can make your big vision a reality.

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Christan Hiscock Don’t Focus on the How This is where people trip up all the time. They can only see getting what they want in one way, and they miss all the other opportunities that show up for them. Instead, set your intention and then be open to it coming to you in a variety of ways. It’s kind of interesting how things show up for you when you’re open to multiple ways of making it happen. Surround Yourself with the Right People This has a massive eﬀect on the way you think! If you want to think powerfully, surround yourself with the people who think that way. The more time you can spend with them, the more powerful your own thinking will be! To Wrap It All Up It is vital to train your brain to think in a way that supports you, your biggest dreams and your vision. Some ways you can do just that are by never assuming you have all the answers and by being okay with changing your mind, celebrating failure, and letting your mind wander. I’d love to hear how you master the art of thinking diﬀerently.

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Kardia Christan Hiscock is CEO and co-founder of Kardia. Kardia offers heart-centred community building, real estate acquisitions, financial advising, accounting services, mortgages, credit solutions and more. A business expert who has launched 17 impactful companies in the last four years, Hiscock mentors CEOs on finding fulfilment in business, finance fundamentals, investing, and more. He is on a personal mission to change the conversation in the business world, moving away from the pursuit of success, to focusing on fulfilment instead.

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Accelerating Success in the Knowledge Commerce

A prominent company that is revolutionizing the ed-tech industry and the education sector as a whole is Kajabi. Established in 2010, it enables educators, coaches, and those involved in passion economy or creator economy to step into the higher value online knowledge space. It actively leads its passionate knowledge creators to success using its comprehensive ed-tech platform and all of the resources necessary to build an online knowledge-sharing business.

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‘ ‘

Our customers have made $3+

billion in earned revenue using Kajabi

‘‘

he dynamics of the ed-tech industry are gradually evolving while opening doors for endless opportunities. Nowadays, the big impact of the creator economy has turned the knowledge commerce category into a fast-evolving reality. New competitors and business models are continuously pushing companies to elevate their game and product oﬀer. This reﬂects a current revolution around how people learn online and who they are learning from, with new platforms, behaviors, and technologies leading this change.

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Fastest Growing EdTech Companies in USA 2022 Kajabi has always focused on empowering knowledge entrepreneurs and creators who are serious about achieving success online. It has helped thousands of educators to escape the hours-for-dollars trap and expand beyond the limitations of in-person instruction. Kajabi’s all-in-one knowledge commerce platform, with an ever-expanding set of tools and features, leads the industry in helping people turn what they know into what they do. Used by seasoned business owners, educators, authors, speakers, and first-time knowledge entrepreneurs, Kajabi has helped customers (affectionately referred to as “Kajabi Heroes”) generate over $3 billion in sales. This includes more than $1 billion in the last 12 months alone. Kajabi Heroes have also reached over 50 million knowledge consumers globally, an impact that's redefining the new reality of online education and knowledge sharing. A Dedicated Visionary Kajabi is led dynamically by Kenny Rueter, the Co-founder, and Executive Chairman. Known for his quiet confidence and servant leadership, Mr. Rueter remains relentlessly committed to the success and celebration of #KajabiHeroes, along with growth and opportunity for all of the Kajabi team members supporting them. He is a true collaborative leader who always intends to provide opportunities. Mr. Rueter believes that it is just the beginning of times when people have started realizing that efficient tools such as Kajabi can assist creators and entrepreneurs of all levels, backgrounds, and cultures achieve excellent outcomes. The Beginning of a Journey In 2009, Mr. Rueter created a sprinkler toy for his three young sons that the whole neighborhood loved. Everyone wanted a copy of that toy. This made Mr. Rueter realize that he could create a video and instructions to sell online as a less costly, more feasible way to bring the product to life. He had a rude awakening once he learned everything needed to build a website, find the right e-commerce plugin, and actually sell his plans online. No solution met his needs without requiring tremendous efforts. He saw the need for a tool or set of tools, to help people transform their ideas, skills, and knowledge into valuable products they could sell online. Accordingly, Mr. Rueter

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Kenny Rueter

Co-founder and Executive Chairman Kajabi

partnered with a few friends who were designers, and together, they bootstrapped the ﬁrst version of Kajabi. The Initial Challenges Throughout its illustrious journey, Kajabi faced many challenges. "In the beginning, one of the biggest obstacles was not knowing Kajabi was inventing a category on the go, with its uncertainty and associated risk," expresses the management. The subscription-based business model was new, and the company had to create a signiﬁcant perception of value to pull a behavioral change in its potential audience to embrace the model. Back in the day, it also overcame tech challenges to build an integrated ecosystem in the most seamless way possible.

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With Kajabi you also access to a vibrant like-minded community of support along every step of the creator’s journey

A Plethora of Excellent Offerings Kajabi is an all-in-one platform that integrates a diverse range of products, including video online courses, coaching programs, membership sites, podcasts, newsletters, and more. It offers subscription-based plans that scale alongside its customers as they start and grow their online businesses. Kajabi holds some important offer differentiators, such as it does not take a cut of their revenue. It is a true all-in-one solution and is incredibly user-focused by design, bringing the functionality of countless apps and tools into one place. This allows people to build digital content or services quickly and easily. With Kajabi, people get complete autonomy and personalization tools, which help them to take their business forward. Customers can highlight their brand, customize appearance and feel, charge as per their requirements, and so on. Together with a top customer service, Kajabi has fostered a very active online community where customers support each other, share stories, questions, struggles, and advice.

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Beyond its products, Kajabi University provides free training to its customers in different skills and areas of knowledge that they need for their digital business. It currently offers 30 free online courses created by some industry start coaches as a part of the first wave of a significant expansion in 2022. Thriving During the Pandemic Although the COVID-19 pandemic has introduced many challenges, Kajabi has seen impressive growth during this period due to the high demand for online education and training, stimulated by the new reality of remote life. The university raised $550 million after completing a growth equity financing last May, valuing the company at over $2 billion. Its growth has also translated into an increase in hiring across nearly all business departments during the pandemic. The company pays utmost attention to the safety of its employees. All employees have been working remotely since the beginning of the pandemic. This year, Kajabi aims to test its first hybrid working model, with all safety protocols and vaccination requirements according to California law. Embracing Changes Positively Team Kajabi believes that it is important to keep track of all the changes and developments taking place around them. This is an ongoing effort that requires constant investment in monitoring and understanding the big picture of cultural trends and tensions, their impact on the knowledge

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Kajabi makes knowledge worth more economy, and more speciﬁc behavioral changes and evolving needs of the customers. Kajabi's product and design teams always test new features and products to stay ahead of shifts signaled by those analyzed trends and behaviors. The Future Frontier Aiming towards the future, Kajabi intends to continue scaling its team and building best-in-class products as it expands internationally. It also wants to explore strategic initiatives that can further expand its product portfolio and geographic reach. Kajabi's long-run goal is to help one million customers to earn $100 billion. "We've seen more than $3 billion generated by our Kajabi Heroes so far, so we've still got a bit to go, but we know we're on the right track," states the management.

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Changing Dynamics of EdTech and Analytics T

he modern education system had gone through a perilous phase during the outbreak of COVID-19. As the schools suﬀered, they had to shut down physically and wait for things to get normal. But sooner, the education sector swiftly shifted its attention to leverage technology to ﬁnd alternative teaching methods, which led to a boom in Education Technology (EdTech).

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Transforming Education

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EdTech helps deliver advanced software and hardware to boost student output, customize education, and simplify the labor-intensive work of the educators. Interactive tablets, projectors, audio-visual content, and streamlined course material are some elements of EdTech. The intervention of technology in education has paved the way for online learning and has also helped build eco-systems easier to manage and monitor for educators worldwide.

an easy interface for the education administrators for maintaining records, maneuvering through data with high efficiency and negligible efforts. Compared to the traditional practices in education administration, EdTech effectively saves energy of the teaching resources that can be channelized and focused on teaching wholly.

In this article, some of the important aspects of analytics and reinventing EdTech are discussed below.

Artiﬁcial Intelligence/Virtual and Augmented Reality Artiﬁcial Intelligence (AI) and Virtual Reality (VR) can be leveraged to create interactive content that can help students understand complex subjects with a practically applicable approach. Virtual reality allows a student to cross the boundaries of imagination to leap into new areas of interest in a subject, lending a real-life experience through virtual content. The interactive content also provides a personalized experience, taking into account all prospects of a child's curiosity.

The Big Data Leverage Big data can be deﬁned as the data collected in huge volumes. Big data constitutes the data collected through various mediums, which indicates the inclination, opinion, and choice of many individuals. This data can be leveraged to draw inferences by analysis in any ﬁeld of reference, including education.

Flexible Self-Learning EdTech platforms have opened a gateway to a plethora of learning possibilities for all. Through these platforms, an educator or a student can attend interactive lectures to attain skills and degrees of their choice in a ﬂexible eco-system. Students can also customize their programs according to their preferences.

Machine Learning Algorithms Multiple platforms on the internet have been developed on Machine Learning algorithms to analyze and personalize the learning with respect to the requirements of the students. Language learning, writing, and various other personalized courses can be streamlined through the Machine Learning algorithm.

Also addressing the changing needs of various industries, the EdTech platforms have collaborated with several leading universities and educational institutes to provide the student with courses that will suit their interest for the job proﬁle. This niche educational paradigm also allowed learners to study and equip the required skills with ﬂexibility, grace, and convenience.

Analytics in education can be deﬁned as collecting, interpreting, and managing data to analyze and carve out intensive output-oriented strategies. Analytics, furthermore, has also played a crucial role in simplifying and facilitating better education practices.

Nullifying Extra Eﬀorts for the Educators The multiple tools of EdTech provide

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traditional school practices where teachers can streamline all the records and draw focused assessments for each child with minimum effort. Assessment in school plays a significant role for a child to recognize capabilities in a child that can be polished and groomed. Monitoring With Edtech, it has been more accessible for the institutions to effectively monitor the progress of many students. This is another example of nullifying extra labor for the educators and provides a sense of safety among the teachers and the parents to build a transparent learning eco-system. Although this is just the beginning for the EdTech industry, it is constantly advancing each day. It has an excellent scope for building better learning experiences to create the best in education.

Eﬀective Assessment EdTech has been able to automate