India Edition January 2018
1726 Locust St, Philadelphia, PA 19103, USA www.curtis.edu
Editorial
‘‘ An Imperative Need for Media and Communication Studies
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n most places of the world, you can’t go a day without encountering some or the other form of communication, whether it is the Internet, television or radio. In terms of Media and Communication, we are living in very exciting times. While traditional media such as film, television and radio are still greatly significant, the dawning of the internet age has really changed the entire paradigm. Though we might struggle to remember how things used to be; a decade ago, most online households were still using dial-up modems, and ten more years back, the internet was unheard of. In such a short span of time, media and communication have become an even greater business than it ever was before. Think of the companies and brands whose names have dominated the past years or so, and you will notice that they all fall under the media and communications umbrella. Thus, any claim, that media and communications studies are ‘soft’ or ‘irrelevant’, is rendered void and null. Real and immensely pertinent global issues and phenomena which affect the lives and livelihoods of the world’s population are put under the microscope by these entities. Moreover, the media technology industry proves to be even more crucial in the current era of social networking and online marketing. Given the rapid frequency at which communication occurs in the modern day, the media technology has had to consistently update itself with the practicality of the ever-changing times in order to deliver increasingly precise means of communication. But the technology cannot be supported by industrial expertise alone. An understanding of how media works is also essential to add understanding and historical context to the various forms of media. Thus, these studies pushed by both academic and industry players are there for people to understand the fundamentals of communication. After all, communication is at the heart of all human interactions, and media is the inevitable channel required to convey the necessary ideas and expressions to one another. In other words, communication is what makes society tick and media is the vehicle that will facilitate this. T R
Nikita Doiphode
EDITOR-IN-CHIEF Pooja M. Bansal SENIOR EDITOR Jason Mendaz MANAGING EDITOR Nikita Doiphode EXECUTIVE EDITOR Jason Mendez ASSISTANT EDITOR Collin Edwards, Ashwini CONTRIBUTOR Bradly White, Ananda, Ashwini Deshpande VISUALISER David King ART & DESIGN DIRECTOR Amol Kamble CO-DESIGNER Alex Noel PICTURE EDITOR Rahul Kavnekar ART EDITOR Shweta Shinde BUSINESS DEVELOPMENT MANAGER Ankush Patel MARKETING MANAGER Dhruv Apte BUSINESS DEVELOPMENT EXECUTIVE Pradnya RESEARCH ANALYST Jennifer CIRCULATION MANAGER Robert DATABASE MANAGEMENT Steve TECHNOLOGY CONSULTANT Swapnil Patil
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Efcient Media Leaders for a Better Tomorrow
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ass Communication has emerged as a major area of interest and has immensely contributed to the development & empowerment of the society. As an academic discipline, it has rapidly acquired importance and has become a major attraction for students. The information technology revolution has significantly contributed to the expansion of mass media, thus changing the very complexion of the discipline in a manner unknown to any other area of academic activity. The Media & Mass Communication Institutes understand that communication is imperative for development and are committed to serving society by providing world class teaching, training and research, thus preparing students to take on the challenges of a highly competitive world. The Knowledge Review comes-up with a special issue on “The 10 Best Media and Mass Communication Institutes for 2018,” which lists out some of the outstanding Indian institutions on the path of creating drastic transformations. These institutions are setting global standards for Media education, research, extension and training, using state-of-the-art technology for building a knowledge driven information society and contributing towards human development. Our cover features one of the most prominent institutions for promoting and facilitating mass communication and media studies, Lovely Professional University, a pioneer in transforming education through academic rigor, practical orientation and outcome based teaching. The issue also features Institute of Creative Excellence, Annapurna International School of Film & Media, Nagindas Khandwala College, Manipur University, St. Joseph College Of Communication, Rai University, The IIS University, Mahatma Gandhi University, and Department of Communication and Journalism, University of Mumbai.
So flip through our folio for insights on such competent institutions! Do not miss out on the educator’s insights contributed by Ajay Prabhakar Dhawan, Assistant Professor, Sanjay Ghodawat Group of Institutions and Prof. Chetan R. Bhamare, M.A., B. Ed. English, RJSPM-ACS College, Pune. T R
300 East College Avenue Hartsville, SC 29550 coker.edu
Cover Story
‘‘ We prepare graduates to be lifelong learners with strong analytical and leadership skills
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Lovely Professional University: The Game-Changer in Imparting Quality Education
‘‘Apart from imparting
knowledge, understanding skills, and critical thinking, we enable the students to become architects of the future society
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ovely Professional University aims to transform education through academic rigour, practical orientation and outcome based teaching. With a strong determination to develop and implement a relationship of cooperation between industry and academia, LPU prepares their graduates to be lifelong learners with strong analytical and leadership skills. LPU targets to develop global professionals and entrepreneurs with innovative spirit, tolerance and desire to make a difference to the society. Lovely Professional University (LPU) is an ASSOCHAM’s “National Education Excellence” Award winning institution, accredited to the UGC. Being the largest university of the country with over 25,000 students on a single campus, LPU is committed to technological deployment in its campus for smooth functioning. Nearly 90% of the tasks undertaken in the University incorporate one or the other high-end technology tools of the present times. LPU has also earned a reputation for contributing an army of
the best groomed employees to the industry including globally reputed companies like Google, Apple, Microsoft, and many others. It has a 100% placement record of eligible students for the last three years in various programs. The student culture is diverse at LPU, as students from not only all 29 states of India, but also 70+ countries like USA, China, Ghana, Sri Lanka, Nepal, Afghanistan, Rwanda, and many more attend LPU for their higher education. In addition to the oncampus students, more than 60,000 students are pursuing its distance education programs. The World of Journalism in LPU LPU School of Journalism, Film Production & Creative Arts has a truly global character, reputed faculties with right blend of academic and industry experiences, dynamic system of pedagogy and equipped with world class infrastructure. For promoting and facilitating mass communication and media studies, LPU keeps on organizing annual nationalinternational media fests. In a recently held fest, 190+ entries from 20+
countries were received for various competitions in domains like short-films, documentaries, ad-films, logos, design making, storytelling, radio jockeying, photographing and more. In such a massive organization, students gain great exposure and novel experience and in turn put their classroom learning into actual creative forms of their interests. The present era is an era of media and social awakening through creativity available in diverse segments. Live projects are the most important feature of the education system in LPU. Students are encouraged to run their own projects to give them a practical exposure. Its programmes instruct the principles, practice, responsibility of communication, and the convergence of print, broadcast and
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We feel satisfied in providing ace professionals, steeped in Indian values and modern outlook, to India and the world
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online journalism in the era of New Media. Its different departments offer a systematic progression of handson production work and theoretical aspects which allow students to experience the full range of technical expertise, conceptual skills and artistic expression required to become accomplished media practitioners. Through comprehensive educational courses such as Scriptwriting, Photography, Sound & Radio, Media & Cultural Studies, Television Production, New Media Storytelling and the Digital Media Arts; the revised curriculum encourages students to adopt a creative, professional and scholarly approach to both traditional and new media practices. Recently, students have successfully completed a project for TVS Motors for developing Music Anthem for its new model launch. Various departments competed to win this assignment, where a coveted grant was also provided by TVS for the shoot. Many of the students were also involved in recording various events
for in house ‘YTV Channel’ and gain hands-on exposure in preparing programs, program scheduling and handling the electronic media. During visits of premier leaders like Presidents, Prime Ministers of different countries, Celebrities, Ambassadors, CEOs and various national/international cultural, sports and tech fests organised at the campus; students get great exposure to live photography, videography, anchoring, editing, reporting and more. Students also keep on preparing short films, ads, theme songs and documentaries on various themes. LPU’s Contribution to the Flourishing Media Industry Now-a-days, Media is highly popular and competitive field. During final year/semester of the student’s study programme, they are encouraged to gain work experience and build up a portfolio of their work. To make this possible, they are motivated to intern with radio/ television channels, prominent newspapers, PR/ Advertising agencies and more. Students are also inspired to look out
for summer placement/ part-time and voluntary opportunities, during the summer holidays/ or evenings/ and even weekends. Some of the students are even involved with university radio station, campus channel YTv, Media and Brand Development departments. Such endeavours provide excellent opportunities to develop practical and professional skills and to make industry contacts. Skills gained on media studies help students to enter creative industries including films and videos, digital media, computer games, print media companies, PR consultancies, electronic media, publishing, TV and radio companies. Jobs related to their programmes include: Media planner, Multimedia specialist, Public Relations Officer, Social Media Manager, Web content manager, Advertising account executive, Broadcast/ Magazine journalist, Event manager, Film director, Information officer and more. On the same lines, for facing job interviews in a better way, ‘Career portfolio’ is made a part of the
Ashok Mittal LPU Chancellor
The Thought-Leader of the Institute An exponent of industry relevant higher education, LPU Chancellor, Ashok Mittal has a vision to transform the way education is delivered in India. He has envisioned LPU as the epitome of the same philosophy “Transforming Education, Transforming India”. His never-say-die spirit has always been a morale booster for LPU to perform better every year and strive to achieve more. “Simple living & high thinking” can also be attributed to this education baron who working hard has achieved much to his name. His decision to step into education, rather than any other sector, was based on the strong belief in his philosophy-’to pay back more to the society than received'. With a strong acumen and a great vision on the growth of the sector, Mr Mittal is regarded as a thought leader in the Educational Sector. He is vocal about his policies that can change the entire education scenario and has always been a forerunner when it comes to conceptualizing. Being a leader in true sense of the word, he believes, “Experimentation is what we are committed to. Excellence is what we strive for, and service of mankind through education is what we stand for. The saga has begun and many milestones have to be achieved as we move ahead on our journey.”
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We want to be recognized internationally through excellence in teaching, learning, research, internationalization, entrepreneurship, and leadership
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pedagogy. Mock Interviews are conducted to make the students aware about the level of interviews conducted by the industry expert panel, where a virtual corporate environment & interview sessions are held. Audio-video recordings for the same reveal students their strengths and weaknesses. The Panel consists of teachers from the University as well as the industry experts. LPU’s Habit of Creating Milestones With various illustrious achievements and initiatives taken in diverse fields, LPU receives every year many international & national top leaders, celebrities, sportspersons, and scientists at its campus for regularly motivating the students. It has seen unbeatable placement records, 200+ collaborations with top universities of the world and allied institutes, got top ranks-awards, organized international-national conferences; and also shouldered top corporate social responsibility (CSR) works. In appreciation of LPU’s great endeavours, Anshu Jamsenpa, a well-known mountaineer, has displayed LPU’s Logo atop the world’s highest peak ‘Mount Everest’. LPU has recently been recognized with National Education Excellence Award- 2017 by Associated Chambers of Commerce and Industry of India; marked as one of the best among 777 Indian universities; and, beat IITs in the race of most technologically sound crowd in the country and also has been ranked 2nd by HackerEarth. Words of Trust “It was indeed a wonderful experience to learn versatility at LPU. My mentors at LPU culled my skills out which they identified in me. I have been drawing and sketching since my school days, and only when I joined LPU I learnt and realized the application of the same. Now I am applying the same talent abundantly for my professional life. I want to advise students to follow LPU philosophy to think big & follow your passion for shining in life.” --------- Hansjeet Singh Duggal, Visual-Effects (VFS) artist in USA and Alumnus of LPU “I have a great passion for arts, life and literature but I could not recognize it properly at first and chose a pharmacy programme. However my teachers at LPU identified an artist within me and inspired me to be what I am today. I am really thankful to LPU environ where students are made to grow as per their talents and passions. LPU top authority also allowed me to switch over to the program of my choice-Animation and Multi-Media. I am indeed short of words in expressing gratitude to all at LPU who motivated me to be a real international figure today.” --------- Ahsif Khan, Dadasaheb Phalke Award Winner, Filmmaker and Alumnus of LPU T R
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Name of the Institution
URL
Annapurna International School of Film & Media
aisfm.edu.in
8-2-293/82/A, Annapurna Studios, Road No. 2, Banjara Hills, Hyderabad, Telangana-500034
Department of Communication and Journalism, University of Mumbai
mu.ac.in
Kalina Kurla Rd, Kolivery Village, Vidya Nagari, Kalina, Santacruz East, Mumbai, Maharashtra-400029
Institute of Creative Excellence
theiceinstitute.com
Ground Floor, Loadstar Building, Killick Nixon Compound, Saki vihar road, Andheri(East) Mumbai - 400072
Lovely Professional University
lpu.in
Jalandhar - Delhi G.T. Road, Phagwara, Punjab-144411
Mahatma Gandhi University
mgu.ac.in
Administrative Block, University Campus Rd, Athirampuzha, Kerala-686560
Manipur University
manipuruniv.ac.in
Indo Myanmar Road, Canchipur, Imphal, Manipur-795003
Nagindas Khandwala College
nkc.ac.in
Road No.1, Off S V Road, Bhadran Nagar, Malad West, Near Marve Road Signal, Mumbai, Maharashtra-400064
Rai University
raiuniversity.edu
Saroda, Dholka Taluka, Ahmedabad, Gujarat – 382260
St. Joseph College Of Communication
sjcc.ac.in
Kurishumoodu, Changanassery, Kottayam, Kerala-686101
The IIS University
iisuniv.ac.in
ICG Campus, Gurukul Marg, SFS, Mansarovar, Jaipur, Rajasthan-302020
Location of the Institution
Offering World-class Quality Education to Media and Entertainment Aspirants
Jeetendra Kapoor, Chairman, ICE Academic Council, was, is and will always be one of India's most beloved leading men. Since the inception of ICE, Jitendra's extensive network and relationship within the entertainment industry have proven to be extremely beneficial for the organization. He continues to lead ICE continuously pushing boundaries and opening new frontiers.
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he Institute of Creative Excellence now popularly called as ICE was launched by Balaji Telefilms with an aim of providing world class quality education to the aspirants of the entire Media & Entertainment industry related courses. It offers specialization in Acting, Modeling, Cinematography, Direction, Editing, Production, Scriptwriting, Sound, and VFX. ICE has 11 centers across India supposedly the largest network of center in the country. Mass media is a significant force in the modern culture. In the recent years, we have witnessed an unprecedented growth in the world of communication. With the increase in the number of television sets, news channels, radio stations, advertising and so much more, the field seems to be transcending into an unmatched growth and along with it the option of its pursuers to have a dynamic career. With the changing norms of economy, media is now diverse in form and ownership. The rise of new media has created a whole new range of possibilities. The media and entertainment related courses opens up career opportunities in various domains like Acting, Modeling, Cinematography, Direction, Editing, Production, Scriptwriting, Sound, and VFX.
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A creative force, a dynamic personality and an insightful content creator, Ekta Kapoor is the Member of the ICE Academic Council. She has an uncanny understanding of the Indian viewers and aims to convey her unmatched creative vision through ICE.
“I learned Acting methods, camera facing and how to emote in any situation from ICE. And because of these learning I could perform best out of me in my serial.” _ Chahat pandey, Lead Actor, Pavitra Bandhan “ICE is the best place for an aspiring Actor where you can shape up your personality. I learnt about camera, lights and the characterization which helped me in shoot while I was working in KASAM” _ Ravi Naval, Actor, Kasam “I don’t have any background in this industry, but because of the handholding by ICE, I immediately after passing out, got the opportunity to work as an assistant director at Saavdhan India”_ Rajat Mahajan, Assistant Director, Saavdhan India.
Boasting a rich legacy in quality Indian cinema, Institute of Creative Excellence (ICE) offers a quality experience through their infrastructure and teaching. Having a full-fledged studio setup, and industry experts to deliver lessons, knowledge no longer remains theoretical. In today’s competitive world, the power to identify industry trends and keeping pace with them is a critical factor which differentiates ICE from the rest. Since inception, ICE has aimed towards creating an institution that continuously sets international standards, and even surpasses them. This constant focus has indeed paid them handsomely in the form of an ISO 9001:2015 Certification, the final authority on world-class management processes and procedures. Latest Cutting-edge Facilities While ICE has a host of facilities, a few very important ones which make them different compared to other players in the same segment are: Live Environment: ICE is housed in a campus that has 13 studios of Balaji Teleflims, thereby exposing students to live environment on a regular basis throughout the duration of the course. Prefereed Partner: ICE is Preferred Partner of Balaji Telefilm, Balaji Motion Pictures & ALT Balaji for sourcing fresh talents-
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Institute of the Month
Projects and Assignments: Most of the programs include extensive five projects giving students a strong command on their subject as they implement practically what they learn in class. Most importantly projects are shot in a professional environment including property, camera and other necessary equipment and finally edited. Thus students, through the medium of a project, implement what has been learned giving them the necessary confidence and finesse. Infrastructure: ICE is furnished with state-of-the-art fully equipped classrooms and studios, where students are trained with the latest software and equipment. Unique Initiatives to Facilitate Quality Education Considering the fact that the major aspirants for Mass Media studies are in the age group of 17 to 24 years, ICE primarily focuses on conducting regular seminars and
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workshops across colleges and other educational institutes across the country. The workshops are conducted with the objective of giving students a broader perspective of the Media & Entertainment Industry and all the career opportunities that are available to them. Besides this ICE also has a strong presence on the Digital Platform as today’s youth is majorly hooked to the internet for possibly any kind of information. Lastly, ICE also invite parents along with students to educate them about career opportunities in the Media & Entertainment Industry and how a common man aspiring to have a career in this field can get started and be successful. T R www.theiceinstitute.com
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CA L I F O R N I A S T A T E U N I V E RS I T Y N O RT H R I DG E
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Report Highlights: Generally, prospective online students didn’t care much whether their program was for-profit or nonprofit. Sixty-two percent of respondents said the status didn’t matter; 16 percent said they didn’t know the difference. Ÿ Business administration continues to be the most popular discipline for both undergraduate and graduate students. Nursing was the second-most popular subject among all students, followed by the field of computer science and engineering. Ÿ When asked about their online learning concerns, the highest percentages of students reported their ability to self-motivate during their online program (27 percent), perceptions about the quality of online study (27 percent) and the price of online study (26 percent). Ÿ
From chalkboards to iPads, innovative technology has been an essential part of the classroom for centuries. Prospective online students are skewing younger, tend to enrol in local institutions and put a program’s cost and reputation at the top of their priority list, according to a recent survey. Those and other findings are outlined in “Online College Students,” a July report by Aslanian arket
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Research and the Learning House, a company that helps colleges and universities improve their online degree programs. The report, in its fourth year, surveyed about 1,500 graduate and undergraduate students enrolled, recently enrolled or about to be enrolled in online programs in spring 2015. Among the most surprising findings in the report, authors say, is the shifting age of online students. While distance education students are often assumed to be older, the report found the popularity of online undergraduate programs is growing among those under 25. Thirty-four percent of undergraduate online students were under the age of 25 this spring, up from 25 percent in 2012, according to the report. The percentage of online graduate students under 25 also grew, jumping from 13 percent in 2012 to 19 percent this year. Authors say these changes could be due to two factors: the economic pressure to work while going to school and increasing familiarity with online courses. Students “have had online courses in their background because many high schools now require an online course,” says study author Carol Aslanian, senior vice president of Aslanian Market Research. “If they have started college and are going back, many colleges have them. They are going to be groomed to appreciate it.” While online students can in theory enrol in any institution, most are drawn to local programs offered by schools they know. Half of online students live within 50 JANUARY | 2018
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Trending Now But more women are in higher education in general, Aslanian says. Women represented 56 percent of undergraduates in fall 2013 and 59 percent of graduate students, according to a May 2015 report by the National Centre for Education Statistics. The percentage of female online students could also be the result of the kind of careers women pursue, Aslanian says. “A lot of the professions for which you need further education – health, social services, education – they are dominated by women,” she says. “Many men may go into business and on their own. The women-oriented employment fields require more education.”
miles of their campus and 65 percent live within 100 miles, the report found. That’s not too surprising to Joel Hartman, vice provost for information technologies and resources at the University of Central Florida, who says most universities successfully recruit online students within the geographic areas they serve. “We do very well,” says Hartman, who also serves as chief information officer. “It’s how we got to have 38 percent of our credit hours generated online.” When it comes to choosing an online program, the report found that prospective students put cost at the top of their priority list. Forty-five percent of respondents said they selected the most inexpensive institution out of their options, up from 30 percent the year before. Two-thirds of students did not receive a scholarship when they enrolled in their online program. “Cost seems to be an increasing concern” says Dave Clinefelter, report author and chief academic officer at Learning House. Reputation was the second most important decisionmaking factor after cost, although a significant percentage of students also considered whether the institution was recognized as high quality, the numbers of hours required for study each week and whether there were set class meeting times. Once again, the report found women to be more highly represented in online programs than men. At the undergraduate level, 70 percent of students were women. Among graduate students, 72 percent of students were female. T H E
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While the report highlights various trends in student preferences, Clinefelter is quick to point out that online students are split on many issues, from how often they would like to engage with a faculty member to their tolerance for synchronous, or live, courses. While it's easy to stereotype, he says, “these students are not all alike in a variety of ways.” Today’s ever-evolving technology continues to reinvent the way students learn from preschool to the doctorate level. The advancement of artificial intelligence-equipped tools has made it possible for nearly anyone, anywhere to connect to and utilize the global network of information. The future of online schooling is exploding. Traditional learning is far-reaching but definitely within the realm of possibility, one would think, in regards to the future of online/distance learning systems. But, one thing you can definitely rely on is that schools, private and public, are keeping up with the technology as it becomes available as they all wish to stay ahead of the curve in order to stay competitive. The future of online schools is not only exciting, but necessary. Achieving an education, no matter at what level, via an online option removes barriers, redefines learning, allows for faster results, and, many times, can be obtained free of charge. Virtual and augmented reality are already taking the foundation of our educational systems by storm, but where will up-and-coming enhancements in the realm of portable, wearable, and implantable tech take us? To infinity and beyond. T R
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Annapurna International School of Film and Media: Empowering Students to Present the World with a Picture-Perfect Experience The Annapurna International School of Film and Media (AISFM) is India’s first private, non-profit and completely student-focused media school. AISFM’s vision is to be the most sought after film and media institution globally, their goal is to mentor talent to produce internationally reckoned legends. The media industry is poised to witness momentous growth. The achievements and the opportunities in the M & E sector demonstrate the numerous possibilities that exist. Over the past decade, tremendous opportunities have emerged for talented students and professionals in the areas of acting, production, direction, editing, cinematography, photography, animation, VFX, digital marketing, advertising, graphic designing etc. In this era of convergence of Information, Communication and Entertainment, the importance of Film, Television and Media cannot be overlooked. The skills gained during the film & media degree, combined with personal determination, will help the student to succeed in the
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competitive creative industry. Therefore, it is of prime importance to encourage students in the creative field to produce well-groomed artists, technicians, directors and producers and give them the opportunity to showcase their talent. One of the largest film schools of India, based-out of Hyderabad city, Annapurna International School of Film and Media (AISFM) imparts word class training to the students in media industry to ensure they realize the potential and make an impact in the industry. Founded in 2011 by Dr. Akkineni Nageswara Rao, one of India’s most celebrated actors, AISFM is India’s first private, nonprofit and completely student-focused media school. State-of-the-Art Facilities By being in the middle of the enormous Annapurna Studios, AISFM has provided its students with unprecedented access to produce their own student films in world-class sound stages and controlled locations. Moreover, they have an exclusive opportunity to see professional films being shot on a daily basis. Production Facilities include; Four NonAC studio floors, Five AC studio floors, Dozens of stunning outdoor locations, Permanent sets – including a modern luxurious house and a traditional village, and Two production sets.
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Words of Trust “It gives me immense pleasure to express with pride that I have completed my post-graduation from AISFM affiliated to Jawaharlal Nehru Technological University, Hyderabad. Here, the talent of an individual is explored, skills are developed & then motivated to realize the dreams. AISFM has established itself as a premium Film School in India for people who are interested to learn Film & Media related concepts on a profound and professional level. Wedged in Historic Annapurna Studios, Hyderabad fosters a delightfully diverse environment students can thrive on… I thoroughly enjoyed learning here. It nurtured me with right skillset to work in media & entertainment industry.” __IRFAN FARAS (Consultant, Distribution and Syndication, National Film Development Co. Ltd.) “At AISFM we learnt each aspect of filmmaking. It was easy for me later, since I learnt about everything in the school. Even though we worked on small projects we looked into each department; whereas in the industry it is divided into each department, so the knowledge and prior experience helped. It didn’t feel new and it was easy working. We learnt what to do and what not to do. We learnt that planning is very important in any department, only then there is clarity.” __HARI MRUTYUMJAY (Associate Director, Big Ben Cinemas)
A Visionary Leader Akkineni Amala, Director, is the driving force behind AISFM and is continuously working to uplift AISFM as a reputed and accomplished film & media school by attaining high standards of Academic excellence. Her vast experience in films and television and her social commitment, led her to be appointed as Director at the prestigious film & media school. Exceling in her role, Amala seeks to fulfill Dr. A.N.R’s dream to guide future generations on a skilled and educated path for professions in Film, Media & Animation. Recognizing her contribution to film industry and animal welfare, Amala Akkineni was awarded the ‘Nari Shakti Puraskaar’ (2016) by President of India Shri Pranab Mukherjee on the occasion of International Women’s Day’17 in New Delhi at the Rashtrapati Bhavan.
Post-Production Facilities include hi-tech Computer laboratories with I Macs installed with Adobe CC and Movie Magic, Animation lab with Adobe CC and Maya with Rendering provision, Editing Suites, Dubbing theatre, Sound Recording studio, and Two Baselight 4K DI suites. Other Dedicated Facilities include; State of the art 26 classrooms equipped with Audio and Video facilities, 150 seater lecture hall at Maya Bazar block, 86 seater preview theatre with 35mm screen and Christie 2K projection with 7.1 surround sound system, Student discussion room, and a Mini TV studio among other recreational facilities. The 22 acres of Annapurna Studios, in addition to offering the shooting floors, classrooms, post production facilities and office spaces, provides dozens of beautiful outdoor locations for filming. Some of these locations have appeared hundreds of times in feature films and TV productions. AISFM students often have the opportunity to utilize these locations for their own productions. Initiatives that Encourage & Inspire AISFM conducts a series of sessions under “Inspire Young India” program for school and college students in their campus, to inspire the young minds & expand their horizon while contemplating career choices. AISFM believes that, an ongoing synergy between diverse field of institution can enhance student awareness about the rapidly emerging areas of education, thus, expanding their horizons of career choices in the new millennium.“Content is King” – the frequently used phrase in the last few years in Media & Entertainment industry ; to ensure the millennials understand and appreciate the quality of good content, they conduct “Appreciation Workshops” at AISFM along with a very famous studio tour of the “Annapurna Studios”. The institute also conducts Acting/Role play; Photography; Animation/VFX workshops very frequently for students and corporates and also invite industry personnel for master classes and panel discussions. T R
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Effects of Social Media on Communication Skills
Prof. Chetan R. Bhamare M.A., B. Ed. English RJSPM-ACS College, Pune
By Prof. Chetan R. Bhamare M.A., B. Ed. English RJSPM-ACS College, Pune
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Specialist’s Viewpoint
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he emergence of social media has created a new avenue for facilitating daily information and communication needs. As technology grows and expands our range of communication, social media is becoming a vital tool for daily social interaction. It creates opportunity for people to interact with each other in a way that is both helpful and essential to socially motivate people. The rapid fire quick communication style that captivates the millennials and other generation has shifted our conversations from ‘face-to-face’ instances to ‘through –the-screen’ ones.
Social Media is described as the collection of online communication channels dedicated to community based input, interaction, content sharing and collaboration. Some of the commonly known communication websites are Facebook, Twitter, Instagram, and Pinterest. With the help of this websites people can share memories, reconnect with friends, plan events, and communicate almost instantaneously. The social media has positive as well as negative impacts on communication skills. Social networks have become the central facilitator for daily communication with peers, family and acquaintances. It is affecting our relationships and decreases the quality of inter-personal communication. Another impairment of communication skills caused by the extensive use of social media platform is the impoverishment of language. Using messengers’ people often use shortened versions of words in order to type and deliver their messages as quickly as possible. Shortened versions like “k”, “ttyl”, “ur”, “der”, “gr8”,”cu”,”tc” and so on completely ruins the grammar and syntax. It also develops the use of slang terms and sometimes people tend to forget that they are neglecting the beauty of language when they are online busy with the social media. Social media and online communication is believed to be having adverse effect on social skills and communication among adolescents. Long ago, the time when social media did not exist and social communication and interaction were the only way of communication. In the era of technology, social media interactions now dominates both online and offline conversations. In a society where interacting and over-sharing is the norm, you are probably more likely to speak to friends and family through electronic devices than face-to-face. Often at events or parties, guests are attached to their smart phones twitting or texting, but no one is truly engaging or interacting with the people around them. As more generations are born into the social age, social media will continue to be the favored communication form among young people. However, this shift may begin to affect their ability to properly communicate in person with peers. “Communication is constantly evolving, some people are used to seeing their friend's online avatar as if the face”. There is a greater desire to share with other people you barely know, than actually hanging out with friends and making memories. At the end of the day, nothing can replace face-to-face conversation and interaction. Despite the explosion of online endorsements and social media dialogue between individuals and brands, researchers have found word-of-mouth exchanges and in-depth conversations are still most influential. Whether or not people want to accept it, social media has several negative impacts on their daily lives. We cannot deny the fact that social platform is very helpful providing news, gossips, and to keep in touch with friends and family, but we cannot afford it to become the focal point of our lives. The access that people have on the internet and social media specifically has become too easy. It has made the language lazy and thus resulting people uninterested in meeting others in person, which eliminates any chance of deep and meaningful conversation. People have started losing their ability to communicate efficiently, which is a testament, to what kind of total control social media has over their lives. Overall, social media can be beneficial if used wisely and in the proper proportion. So, it is easy to conclude that the negative impact of social media far outweigh any benefits that they may provide to society at this juncture. T R
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800 Lakeshore Drive, Birmingham, AL 35229 www.samford.edu
Department of Communication and Journalism, University of Mumbai: Educating to Inspire The Department of Communication and Journalism, University of Mumbai was started with an aim to inculcate the students with a sense of responsibility and ownership for every aspect and every act of their lives. Emphasizing on studies, the University of Mumbai aspires to enhance the skill set of every student in understanding content, its production and uses, its commercial uses, and the ethical pressure that comes with it. A media person is first and foremost a Schumpeterian entrepreneur. As People, communication and media universe has an immense potential to lead the world in mindful and meaningful communication. In the present communication universe, the individual is at the center and is free and willing to take responsibility. Working with an
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aim to introduce Indian Communication Design to the World, University of Mumbai started the Department of Communication and Journalism in 2003. Earlier to its inception, Communication was not in the academic domain, and Journalism was taught in diploma or certificate courses in colleges affiliated to the University of Mumbai. Through the years, the Department has expanded to include a Masters each in Communication and Journalism, Public Relations, Electronic Media, Television Studies, and Film Studies. The Department now also has a PhD programme adding to the academic worth of the domain. Distinctive Facilities There are several projects that students and teachers undertake during a single year. The Department of Communication and Journalism has a compulsory research component where every student produces a research dissertation as a part of the programme. They thus produce about 100 research dissertations covering a vast array of hypothesis in the fields of communication, media and
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Words of Trust LIVE
“DCJ has been one of the most important milestones in my life, the course curriculum imbibed some of the most interesting assignments which helped me get my act together in the field as I ventured out into the job sphere!” _Sthitipragya Dash (Journalist and International Affairs Scholar) “Studying at the Department of Communication and Journalism, the first lesson I had learnt was to be a student; 'understanding and learning' the media first then and be a professional. The constant 'push' towards the growth of knowledge by the department has led me to be a life-long learner.” _Yatindra Ingle (Journalist and Media Educator)
A Creative Mentor Sanjay Ranade is the Head of the Department of Communication and Journalism. He was a journalist for ten years prior to entering into academics. He worked with The Times of India, Business India, Lokmat, In Mumbai, Reuters, Bloomberg, Abacus PR and was also the press adviser to the Union Minister for Power. He has received the National Radio Playwright Award, and the International e-Novel Writing Prize. Moreover, he has written several books, chapters in significant research, and academic books and research papers.
journalism. They make films every year and participate in competitions and of course win prizes. Their students have won international essay competitions. Communication, media and journalism deals with content. While operationally, mass media requires technology and commerce without doubt, the approach in the University of Mumbai is more on studies since the skill-set requirement is getting more and more massified as technology gets more and more accessible and cheap. What is required is an understanding, insight into content, its production and uses, the commercial uses, and the ethical pressures that comes with it. The pedagogy therefore focuses on the intelligence of the learner through immersion into ideas, concepts, and concerns. At the Department of Communications and Journalism, they understand and appreciate that technology is at the disposal of our will, intelligence and imagination, and we must learn to make it work for us. Future Opportunities for Students The opportunities for students range from being job seekers in a highly competitive market to becoming entrepreneurs in their own right and students in the department have been adept at all of these. The future lies in entrepreneurship and artisanal capitalism where mass media is concerned. T R
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oday’s contemporary world is facing two challenges such as information and population ‘bursting’. These two terms has had a direct impact on the educational society. Given today's fast paced life, being educated in less time is the need of the hour for every person. Mass and media communication is the veracious platform to spread knowledge all over the world educating individuals. Both qualitative and quantitative improvements in the educational society can be brought into consideration with the help of mass media. Education now-a-days has acquired tremendous importance than ever before. The specific field for mass media has been created due to the explosive changes at the global level and the information level. But the modern education system demands to be very comprehensive. Mass media conveys information from various mediums such as TV, mobile, internet, radio, etc. As the information is exploding from all over the world, it needs to be transmitted all over the world.
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Mass Media has the power to provide information to the mass within a fraction of a second. Communications are of two types; direct communication, which occurs face-to-face between two or more people standing or sitting together and the communication mediated by means of media such as Television, Radio, Magazines, Mobile, etc. is called as indirect or mediated communication. Hence, the information can be shared among a group of people and thus is called as mass communication. Education and mass media relate and influence each other relying on the communication between them. Mass-media (media of mass communication) epitomizes the whole of mass information such as radio, television, press, internet, etc. The involvement of individuals has taken place to infer JANUARY | 2018
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Inside Tech
a change in the traditional education and shifting to a concrete education which will be formal and informal education. Mass media technologies in the education are radio, press, motion media, television, etc. They influence the attitude and the behavior of the students or customers directly and indirectly. Let us look at some of the mediums of mass communication that are helpful in spreading education: Radio is one of the most important media in our daily life which focuses on sound. The schools and colleges can have an educational program over the radio by means of which long discussions may take place between the teachers and the students regarding educational topics. Such radio is called as 'educational radio'. This is the best medium where an educational debate or discussions goes on for an elongated time and students can take advantage of the same. T H E
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Television, one of the most popular medium of entertainment since years, has proven to be the best medium as it requires both 'listening and watching' function of the human body thus engaging them completely. Educational television is the audio-visual media for class instruction. There are programs on the television especially structured for the students. These programs aim at educating students on the moral values. The Press covers the printed matters such as books, newspapers, magazines or journals. Reading matters have highest potentiality. It acts on the intellectuality and emotions of the individuals in developing their philosophies of life. Newspapers widely contribute in the educational field and thus, readers get the information from different viewpoints. Newspaper publishes information about the geographical conditions, market conditions, current national and international affairs which are useful for the pupils to
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build their knowledge upon. The motion pictures imply a great influence on the human mind. Educational films are coming forward to challenge the viable pictures and to complement them to explore new income for the educational purposes. These films makes concept more durable, clearer and more realistic. Motion pictures can bring the whole world into the classroom giving students a genuine approach towards a particular thing. The mass media information presented justly attracts the children or the youth and fuels them intellectually and effectively. Mass media focuses on the students in a very effective manner so as to form the necessary aptitude in the contemporary society because the information has to be presented correctly as family and schools have direct or indirect impact of media. Endorsing values as freedom, dignity, honor etc. have to be projected and stimulated in forfeiture of passivity in behavior and thinking, the exploration of superficiality, violence provocation or mass media excess that hints to dependence which brings stress, nervous system disturbances. It is always recommended for the families and teaching faculties to make the students see the brighter side of the media. Along with the formal education based on communication, the lifelong learning through the media can behave as a catalyst or inhibitor of information in a communication relationship between the presenter and the viewer. The responsibility of the quality of the music, to read appropriate books, to make a choice of the shows viewed, for practicing sports, also belongs to the parents and the teachers along with the media. Therefore, one can look for more advancement and improvisations in the mass media communication and it is interesting to see how mass media technology will bring more positive impact on the educational society. T R
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www.calvary.edu
816-322-0110 Calvary University, 15800 Calvary Road, Kansas City, MO 64147
Nagindas Khandwala College: Igniting the Spirit of Leadership
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the growth of any nation due to their immense accessibility to the masses. The strong influence that media has over people’s life is one of the probable reasons which attracts youngsters to pursue a career in this industry.
The Mass Media Department at Nagindas Khandwala College aims to help learners acquire written, oral and organizational skills-both as leaders and team members that are effective and persuasive. They recognize that each student is different and they celebrate this difference with gusto.
The Mass Media Department at Nagindas Khandwala College considers communication as an imperative for development and is committed to serving society by providing world class teaching, training and research, thus preparing students to take on the challenges of a highly competitive world. It works as a destination for all those who want to reach heights in the field of media and communication studies.
Since mass media is directly connected with the masses, it comes across as one of the most influential and versatile industries in the country. This being, the job of professionals in this field is fraught with responsibilities. The industry initially started out with newspapers and magazines as a medium to connect with the masses. However, today the definition of media has broadened to incorporate an array of sub-disciplines such as TV, radio, Internet and the likes.
Unique State-of-the-art Facilities At Nagindas Khandwala, they recognize that the students are audio-visual & kinaesthetic learners. Thus, the teaching-learning methodology implemented is to match these requirements. A problem-solving approach with a hands-on learning experience is encouraged with case studies used as tools, to understand the current trends in the media industry.
Professionals in mass communication play a vital role in
For students, newspapers and media-related magazines are
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Words of Trust LIVE
“The Department of Mass Media of Nagindas Khandwala College has not only been a guiding light but has also helped in motivating numerous lost students towards the path of Life. I cannot fathom the immense care and proper guidance given to me in my College years which resulted in where I am today.” _ Shreya Bhandary, Special correspondent, Hindustan Times “It's one thing to have a good institute but a completely different thing to find an institute that works as per the needs and demands of every student. The BMM department of NKC will always remain close to my heart for it is here that I learnt to let go off my inhibitions and strive to achieve more.” _ Shahnawaz Khan, Freelance Video Editor “Our teachers are technologically very efficient and teach us in a manner we don't forget. We are made to think and interact. We are so proud of our faculty for enhancing our growth each lecture. We are exposed to various events which grow us as a better and a smarter person.” _Dhwani Shah TY-BMM (Journalism)
An Erudite Leader Dr. Ancy Jose, Principal of Nagindas Khandwala College, aims to provide education in line with today's needs so as to bring out the best in the students and make them worldly wise. She strongly believes that educational institutions provide raw material for the industry and the economy. Thus, she has initiated and motivated the faculty towards achieving high performance and improving their effectiveness as teachers of the future generation. Moreover, Dr. Jose gives encouragement and guidance to aid the staff with research. She has personally counseled various teachers for undertaking research.
textbooks. Role plays, management games and group discussions, supplement the teaching-learning process. Starting from the first semester, students are trained to make presentations. This is to encourage them to work in teams and develop a spirit of leadership and accommodation. Moreover, to help understand how novels are converted into screenplay, students are encouraged to watch movies. NKBMM's teaching-learning methodology is strengthened by their autonomous status. Additionally, students in Advertising & Journalism are taken to malls to observe window dressing, consumer behavior, product placements, and direct marketing techniques that are followed. Periodic revision of the syllabi in tandem with the industry trends sends out batches of students ready to face the current opportunities and challenges of the dynamic media industry. Bright Future of Students The teaching-learning methodology and boot camps have made their students industry ready. The emphasis on moral and ethical values where the means justify the end has helped them to build up the sense of responsibility along with a sense of integrity and uprightness. They have understood the power of the digital media and have learnt to harness it with accountability. With the help of a strong and well-placed alumnus, their students are getting sound mentorship in the media industry. T R
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Importance of Electronic
Communication
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edia states various means of communication like communication devices which are used to interact and communicate among people.
Electronic media is media that uses electromechanical device to access the content. This is in similar to social media, which now-a-days are most often created electronically. Most new media are in the form of digital media. Electronic media makes communication easy to connect people from one end to other end by getting them together through media facilities. Before some years, people used perform cultural events in various forms like folk dance, drama, folk events etc. and that media was used to communicate a message to large amounts of people through print media, social media and later on by electronic media.
were they get to learn many things form media about the politics, outside environment, etc. • Media like television is a good source for the people to get updated through the electronic media. • Electronic media makes people aware of world-wide things. • Greater opportunities you get through this media sitting at your place, this is an advantage of media. • Firstly people used to use radio for the news but as the generation changes the media generation also changes to television and other electronic devices. • Also through this electronic media you can get to see many cultural events going in world. • Elder citizen and children get more knowledge through this media. • Many people get a chance to do their courier Conclusion:
Electronic media is universal in most of the developed world. Electronic media devices have made their place in modern life. As if now you can see there are many social media platform but electronic media is growing in the wider range at it is been need of people now-a-days.
As you can see media has many advantages but it is up to the human at what limit media should be used. T R
Advantages: • Many areas people get educated through the media
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Tech Column
Ajay Prabhakar Dhawan Assistant Professor Sanjay Ghodawat Group of Institutions
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1000 Galvin Road South Bellevue, Nebraska 68005 www.bellevue.edu
1 Aloha Tower Drive, Honolulu, HI 96813 T:+1 808 544-0200 Toll Free:+1 866-CALL-HPU