The 10 Best Stock Market Training Institutes in India 2020 by The Knowledge Review

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N O W L E DEducation. G E RInnovation. E V I Success EW

2020 | VOL. - 08 | ISSUE - 02

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TRADING is not a JOB, BUSINESS or PROFESSION. It’s a LIFESTYLE.

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Afzal Lokhandwala CA & Stock Trader

THE AFFORDABLE ‘CLASSIC TRADING COURSE’ (CTC) BY AFZAL LOKHANDWALA

Sneha Sinha

Learning to Invest M

oney matters. It might not be the only thing that matters but it does matter a lot than we would perhaps like to. Ever since human beings changed their lifestyle from being nomads to domestic living, small groups, cities and ďŹ nally countries were created, money or some sort of trade for goods has existed. Earlier there was barter system now, paper currency, card currency and digital currency. Earning and saving has become a part of our survival. Savings are more emphasised because we canâ&#x20AC;&#x2122;t always be earning owing to age and health. And to save, we

must understand how and where to invest. Whether we buy a few houses, buy gold, invest in a business, or invest in stocks and funds. Investment in the stock market has been touted as a quick way to get rich and secure one’s finances. However, it isn’t everyone’s cup of tea. To invest, one must understand the intricate workings of the market, the volatile forces that rule it, one’s target and risk appetite and a clear understanding of what they want out of their investment. There is no sure shot method of understanding market trends but by investing time, one can surely identify the trends. One needs to understand if there is a pattern behind a particular stock they are interested in. Stock market trends are influenced by many pointers like inflation, interest rates, oil prices, international issues, policy changes and more. An awareness of the local and global economic news just enhances one’s chance of understanding the trends and investing right. For the common people who are busy earning, it isn’t easy to devote regular hours into understanding the market and then investing. This is why they trust people who are trained to do so. These stock advisors study the market, understand its nuances, rely on their training and even gut feeling and then either advise or invest on behalf of their client. Alternatively, many institutes also offer training courses for the various duration for those interested. Not everyone can become a stock advisor or broker, but everyone can understand the basics of the stock market. In this issue of The Knowledge Review, we bring you The 10 Best Stock Market Training Institutes in India, 2020, that believe in the power of learning and investment for a financially secure life. On the Cover, we have The Affordable ‘Classic Trading Course’ (CTC) by Afzal Lokhandwala, CA turned Stock Broker, who believes that learning is a continuous process and makes sure that his learners adhere to it.

In subsequent pages, you’ll find the stories of Arvind’s Freedom Traders, an ISO 9001:2015 certified entity for Quality Management System with a vision to help traders acquire knowledge in technical skills and trade independently; Booming Bulls, an initiative to simplify the trading techniques that are not only used in stock markets around the world but also Forex, Commodities & Cryptocurrency market; Dalal Street Investment Journal, one of the best ‘sought-after’ study destinations for staying updated with the recent developments in finance; Gurudatta Training Institute, one among the best institutes that deliver the knowledge required to make money in all asset classes like; equity, currency, commodity and Share Market Studies, founded with the dream of helping people start their stock market journey and to give them directions. Ur IndianConsumer, Stock Squad Trading, Stock Phoenix, and Shazpha are few other institutes that are helping people realise their investment goals in the stock market. Also make sure to take a glance at the insightful views of industry leaders and articles written by our in-house editorial team. Bon appetit!

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EarlySalary Ushering in an Era of Digital Transformation in Fin-Tech and Money Lending

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COVER STORY

08 The Affordable ‘Classic Trading Course’ (CTC) by Afzal Lokhandwala

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38 Veteran’s Viewpoint Home Delivery in Supply Chain

Enabling a Better Understanding for Legal Studies

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Efﬁciently Innovative & Seamlessly Comfortable

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From Kul Gurus to Cool Gurus …. ! The much awaited breakthrough of technology in Education where teachers become Phygital !!

16 Arvindâ&#x20AC;&#x2122;s Freedom Traders Enhancing Independent Trading ProďŹ ciency

CONTENTS

Dalal Street Investment Journal Advocating and Promoting Actionable Financial Knowledge

Gurudatta Training Institute Endorsing and Advocating Holistic Financial Education

Sharemarketstudies Nurturing and Channelling the Investor in You

Booming Bulls An Icon of Excellence in Stock Market Education

AUGUST, 2020

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BY AFZAL LOKHANDWALA

‘CLASSIC TRADING COURSE’ (CTC)

Stock Market Trading is not a job, business or a profession. It’s a lifestyle.

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I AM JUST AN INDEPENDENT TRADER WHO HAS CRACKED THE CODE TO MAKE CONSISTENT INCOME FROM STOCK MARKETS

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Afzal Lokhandwala CA & Stock Trader

media. All of these led to a lot of frustration as he was also preparing for his Chartered Accountancy exams at that time. 2018 was a turnaround year for him where he started to introspect and asking questions like, “If I am losing so much of money consistently, there must be someone on the other side who must be making all that money” or “Why are my proﬁts small and losses big?” All of these eventually led him to start digging deeper. Hence, his journey towards learning about stock market trading began. Afzal became home-bound for months. According to him, 20% of his knowledge comes from books and YouTube videos, whereas, the rest of the 80% comes from his continuous chart observations. By the end of FY 2018-19, Afzal clocked astonishing returns over his capital and recovered major part of his losses.

“I FEEL THAT I CAN SAVE A LOT OF PEOPLE’S WEALTH AND TIME BY SHOWING THEM THE RIGHT PATH” Unplanned approach to Stock Market Trading is equivalent to gambling and a gambler cannot make money in the long run, the casino only wins. Learning the art of trading puts you in the position of a casino. I make sure my learners come out as successful traders.

“I also have a video of my P&L Reports of that year on my YouTube channel,” shares Afzal. He started making proﬁts consistently from trading in stock markets. That was when he decided to make a career in stock market trading after completing his CA. Birth of the Classic Trading Course (CTC) At the end of 2019, Afzal started to receive appreciation on Twitter for his analysis. He created a Telegram Channel which grew exponentially. Members had been requesting for teaching them online. Initially, he conducted a series of webinars free of cost. “I was exhausted but transforming traders gave me a huge kick to contribute more towards educating people,” describes Afzal. Knowing the fact that videos provide better value and clarity against time as compared to books, he, then decided to record a comprehensive course in a series of structured videos on trading in stock markets which upgrades a beginner to a professional trader and named it the Classic Trading Course (CTC).

earning can become very difficult because of the excessive information available at our fingertips through internet. It is very difficult to identify the genuine material as internet is filled with lots of irrelevant information. “Learning is a continuous process and I make sure that my learners continue learning,” says Afzal Lokhandwala who is a Stock Trader by profession and a CA by qualification.

The course is intentionally priced low to reach as many people as it can. The amount he charges is also for the time and eﬀorts put into recording, resources and support. The response and the results of the course are phenomenal. “I did not know I could teach so well,” tells Afzal. He has uploaded many testimonials from the CTC members on his YouTube channel.

He started trading in stock markets in 2015. Till 2017, like most traders out there, he was on the losing end constantly, relying on tips and calls from scam advisories and social

Moreover, CTC is about the three pillars for successful trading: 1. Technical Analysis

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2. Risk Management 3. Trading Psychology

part of which can be invested for long term to create wealth over long term.

People often overlook the last two pillars which are the real secrets of a successful trader. One cannot succeed unless he or she is well equipped with all the three pillars.

The reason why CTC has gained immense recognition in a very short time is because of one word i.e. honesty. “I do not just share charts and analysis on my Telegram Channel, I trade those myself and share the results for the people to see,” informs Afzal. He shows proﬁtable as well as loss making trades with transparency.

There are two kinds of people. There are those who have already burnt their hands in stock markets and those who are yet to burn their hands. The caveat here is both of these kinds of people have not mastered the art of trading. Afzal intends to reach all those and guide them to the right path. In a way, he wants to save a lot of people from wealth destruction. Trading without learning surely destroys wealth and trading with learning generates consistent money. That consistent money has to be treated as business income and a

He reveals it all because his intention is to show the real picture of trading which is obviously, not a ‘quick get-rich career’ as being shown by other social media marketers. No doubt, it is greatly rewarding career but the journey is not as simple as one might think. People think they will start making money from the second day after learning few marketed “so-called” magical strategies from the internet. “I too had been in that phase once. Believe me, trading is much more than just a strategy.” Afzal explains. The Man behind the Big Picture Being a Chartered Accountant, Afzal could have started his own practice or worked somewhere. The reason he chose to be a stock market trader was independence and flexibility of life. “I am my own boss here and I have no employees to manage. As of now, I do not have any structured organization or any team. I believe that my real team is my family who has been supportive of all my decisions,” he says. As being a Chartered Accountant requires a rigorous study time with books, Afzal could not spare spending any more time with the books when he started learning stock markets in 2018. He used to start a book, read few pages and go back to charts to understand practical applications of concepts. Just as practising CA is very different from theoretical exam studies, real life trading is very different from what you perceive from

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TAKING RISKS. TO TRADE. THAT IS MY PASSION

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I BELIEVE IN MAKING A LEARNER INDEPENDENT BY DELIVERING SUPERIOR KNOWLEDGE AND GIVING MY BEST TO EDUCATE AS FAR AS I CAN

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books. “There is a widespread deception on social media where they show fake screenshots of hefty profits every single day to play with the greed of beginners. Making profits every single day is impossible, beginners need to understand that first and stay away from such scammers. I am glad I did not pay any money to trading workshops back then,” he relishes. Afzal believes in philanthropy. A good proportion of the course fees directly go to charities. Recently, he was recognized by a local newspaper for a hefty contribution to the PM Cares Fund. If not Afzal, learners have an option to pay the course fees to approved Charitable Trusts to get the course. Traders’ Treasure On requests of his CTC learners, he created a Telegram Group where learners can interact with each other, and even Afzal himself participates wherever required. He even trades on the ideas shared by the learners in this group. This helps to learn, earn and grow together. This platform is invaluable. He has also shared few tools like Position Sizing Calculator, Self-Awareness Mastery Guide (Trading

Psychology), Risk Management Guide, Trade Logger, etc. many of which are freely available on his YouTube or Telegram Channel. He conducts interactive webinars on weekends to solve queries of learners and also discusses potential trade opportunities for the coming weeks. Afzal uploads YouTube videos on the trades that he undertakes whether the trades are profitable or loss making. His Telegram Channel is for everyone to see. He posts chart analysis, trades them, and share the results with transparency. “Events like COVID do not affect me, financially, since, as a trader, I am concerned with short term price movements. In fact, such events present great opportunities for profiting from the markets. Trading is a very independent occupation”, says Afzal. Afzal has a lot of potential to grow financially in the training field which is a risk free income. “But I am a trader first. Training will always be secondary to Trading” he says. However, he does not like to compromise in any of his work and believes in transforming lives. For more details, Visit : afzallokhandwala.com

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Arvind’s Freedom Traders Enhancing Independent Trading Proﬁciency

The software may also be highly expensive to acquire and might need professional approach to execute. So, the best way is to understand concepts and strategies and take informed decisions without depending on any software. It is simple and cost effective. Working with this similar ideology, Arvind’s Freedom Traders is an ISO 9001:2015 certified entity for Quality Management System (Certificate No. QMS/012300/0919). It was founded in March, 2019 and registered as a sole proprietorship entity based out of Chennai. Arvind Motha, Founder of the firm, is a Stock Market Technical Analyst with a Masters degree in Finance. He has more than 12 years of experience in trading in the market and he specializes in different asset classes including Equity, Derivatives and Commodities. Arvind has more than 15 years of total work experience

and has been associated with various projects involving Capital Markets, Investing Banking, Risk Management and IT. He has collaborated with clients like Morgan Stanley, Citibank and Standard Chartered Bank. A Freedom Story Arvind is on a mission to train people for trading independently in Stock Market using simple and easy methods and help investors to take informed decisions and have better control over their ﬁnancial decisions. He is keen on training beginners who enter the market and

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Stock market is a great place to earn full time income and

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tock Market being an ever-evolving industry, it is important to always stay updated with latest developments in global markets, economy, and technical know-hows. There has been a lot of inﬂuence from technological advancement in stock market space which has resulted in evolution of algorithmic trading or robotic trading. Any software is tuned to automatically identify trading opportunities and execute orders without any manual intervention. But for beginners or relatively new entrants, it is complicated to understand and implement.

become ﬁnancially independent

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Arvind Motha Founder

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are dependent on ﬁnancial advisors, fund managers or else they fall prey to unsolicited calls or tips in social media which can be misleading. Freedom Traders’ core vision is to help traders acquire knowledge in technical skills and trade independently. Freedom Traders’ USP is to analyse charts and identify trading opportunities without using any advanced software or stock screeners. Trading methodology is very simple which even a layman can understand and apply. From business front end to operations and marketing, everything is handled by Arvind. He trains clients ﬁrst-hand to ensure they get the best of knowledge directly from him instead of hiring other trading experts. Being a sole proprietor entity, all business activities and management functions are handled by Arvind. “There is no team working with me as of now,” he says. Being a digital training institute catering to clients across India, the courses are online-based through recorded videos which are designed for clients’ self-paced learning. Clients can learn from anywhere and at their own pace without attending seminars or workshops. The courses include contents from basics of Stock Market to advanced Technical Analysis, Futures and Optional trading strategies which can be mastered even by a complete beginner. Clients get lifetime membership access to freedomtraders.in portal for all learning material which includes more than 100 videos with 12 hours of content. Arvind’s Training Content comprises of: 1. Freedom Traders Blueprint – To learn basics for beginners 2. Freedom Traders Formula – To master price action and identify trading zones through support and resistance levels 3. F&O Mastery – Learn about trading in Futures and Options 4. Inner Circle Vault – Recordings archive of meetings with inner circle members 5. Freedom Business Blueprint – How to start an online business working from home

The Freedom Community Freedom Traders’ community members gather online for discussions on a regular basis where they stay updated with latest trading strategies and to clarify their doubts with the mentor. The sessions are conducted live and the recordings are also shared with the group members through the membership hub for a lifetime access. “We discuss on how they can improve their results and help to rectify their mistakes,” shares Arvind. Being a community-based membership, clients can also help each other wherever required. While it is good to learn trading strategies, it is also important to learn how to implement practically to get results by controlling emotions and having the right mindset. To help clients achieve this, Arvind provides support and guidance during live market hours to help them apply the learnings and identify trading opportunities which will help them to fast track results. This also helps clients in understanding and taking the right trade decisions. It becomes a crucial step in recovering their investment in a short span of time to give them confidence that they can achieve profits on their own. This live market support is provided for initial 2 months which is included in the package. Arvind is also available for direct contact anytime to help clients to clarify their doubts and point them at the right direction. There are plans to expand the company by hiring trading experts and managers headed by himself to provide better service and experience for clients. And once current situation improves, am also planning to conduct offline seminars across India to help clients get firsthand, practical learning experience. Especially when the world economy is affected by Covid-19, Freedom Traders provides a great platform for traders to handle financial crunches if any, due to job loss/salary cuts etc. To learn more about Arvind’s Freedom Traders and its offerings, visit: https://arvindmotha.com

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Ushering in an Era of Digital Transformation in Fin-Tech and Money Lending

arlySalary is an innovative lending platform that aims to change the way loans are taken in India. Being a new age online brand, the company brings together new credit scoring systems for superior customer profiling. In an interview with The Knowledge Review, Akshay Mehrotra, the Co-founder and CEO of EarlySalary shares his opinions about the company, the various services it offers, various organizational policies, and its future plans. 1. Kindly tell us how your company is revolutionizing the digital money lending and fin-tech industry in India? EarlySalary is leading the digital salary advance and instant loans space and has gone on to become India’s largest mobile first consumer lending platform for salaried individuals. Currently, disbursing over 80,000 loans a month worth Rs.125 Cr, the company has already disbursed 900,000 loans. EarlySalary aims to achieve full stack credit product portfolio to cater to all customer’s need. They are also focusing on achieving customer engagement from the start of customer’s credit life cycle & growing with their needs. The company also focuses on gaining a highly scalable, tech-enabled automated underwriting & risk management system. EarlySalary successfully went on to become the preferred credit line which grows with their customer to cater to his/her life’s every need by providing: - Instant loan with tenure starting form 1 month to 3 years - Shopping loans on Amazon, Flipkart & Big Bazaar - Present in across 40+ Big Bazaar stores through feet-on-street personnel - Salary card for universal payments - Education fees payments in EMI -100+ tie-ups across the country with education institutes 2. What are the employee benefit programs initiated by your company and what steps are you taking towards employee development of client organizations? EarlySalary started with a team of around 8 people in 2015 and has reached 250 employees today. The company works towards creating a company culture that encourages a healthy work-life balance while giving creative freedom to their

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Interview with The Knowledge Review workforce. Creating a strong, positive corporate culture helps their employees feel and perform their best at work. The success of an early stage company can be measured with their ability to attract talent from all over the world to build a next level organization. EarlySalary is one of those few companies who have been successful in attracting the best in class talent. Moreover, EarlySalary’s participation in corporate programs, where they have now collaborated with around 350 corporates encourages financial wellness at workplace and offers salary-advances to their employees. Along with the millennials, they also aim to benefit the blue-collared and entry-level skilled workers working with the corporates. 3. Please tell us about yourself. As a leader, what steps are you taking to spearhead the company towards development and prominence? I completed my Master’s Degree in Business Administration from Symbiosis Institute of Management Studies, Pune. Now I am spearheading EarlySalary along with the Co-Founder Ashish Goyal. Prior to this, I gathered 16 years of experience with brands like Future Retail Ltd, PolicyBazaar.com, Big Bazaar, and Bajaj Allianz Life Insurance Co. Ltd. My business acumen and attention to detail has assisted me to achieve the “Most Talented CMO of the Year” award in 2013 – 2014 in the retail space, by CMO Asia. In the last few years, I have led EarlySalary through various phases where funding cycles were critical, and came out with flying colors with marquee investors like EightRoads (Fidelity) Ventures, Chirate (IDG) Ventures & DHFL backing large funding rounds. Today EarlySalary has raised not only $23 Million in equity but also raised more than $50 Million in debt to build and over Rs.1500Cr have been disbursed. Growth cannot happen without building a strong team and hence at EarlySalary we have built a team of nearly 250 people comprising of data scientists, core technology developers, risk & underwriting, collections, product and marketing units which has helped them grow in a highly automated manner. Large customer acceptance is critical to any early stage business and today EarlySalary has over 9 Million app downloads, disbursed over 900,000 loans and tied-up with over 400+ large corporates along with 100+ education institutes to help kick start hyper growth. 4. What are the various loan facilities offered by your company, and what is the eligibility criteria for availing the same? The various loans are: Shopping Loans–Instant credit facility of EarlySalary made it easier to shop on EMIs and get vouchers for both Amazon and Flipkart. Whether its electronic appliances or household items - everything is accessible and affordable with our buy now pay later options. August | 2020

Travel Loans–EarlySalary doesn’t limit your travel plans with it’s no cost EMIs and partnerships with India’s leading travel agencies - Yatra and MakeMyTrip. Education Loans–EarlySalary shares the same sentiment you do for education - which is why we’re making it easier than ever to cover the cost of fees. Our program called FeEs, is designed to take the financial burden off your shoulders and allow you to provide the quality education you need, uninhibited, and uninterrupted. Eligibility – 1. Should be an Indian Resident 2. Should be a working professional/salaried person 3. Salary should be above Rs 18,000 5. In addition to instant cash loan, what additional benefits does your company provide? EarlySalary is a customer focused organization and our mission is to provide financial assistance to the underserved classes. Consumer lending is fueled by an immense rise in the young working population. Our ability to lend to young first time customers gives us a unique opportunity to create a strong niche and cater to a large underserved market potential. We believe that advisory efforts are required to help the young adults to take control of their finances, and make smart monetary decisions to ensure a prosperous and stable future. With its various product features like free monthly credit score report and providing knowledge through campaigns and on-ground activities, we try to encourage to understand their financial health and setting them on the right path towards making better financial decisions. EarlySalary believes such initiatives will go a long way to help people understand the intricacies of managing their credit well, and also pay a useful role in influencing their financial wellness. 6. Please tell us how your company is promoting a healthy work-life balance and positive work culture. EarlySalary employees can explore various opportunities where they can upskill themselves through various learning platforms and share their best practices at work. Thus creating a strong, positive corporate culture that helps the employees feel and perform their best at work. EarlySalary as an organization is committed to work towards diversity and inclusivity and encourages its employees to contribute towards it in various forms. 7. Kindly enlighten us about the future plans of your company. Our TG of young working professionals is the fastest growing segment in the country and hence we would like to build EarlySalary as a market leader in this category. And in next 3 years, we aim to build a billion dollar balance sheet. T R

Booming Bulls An Icon of Excellence in Stock Market Education

merican author and financial advisor, Susan Orman rightfully said “A big part of financial freedom is having your heart and mind free from worry about the what-ifs of life.” The ‘what-ifs’ Ms. Orman speaks about are the various regrets in life one has that arises due to financial instability. Unfortunately, attaining both personal and business financial stability is not something taught in schools and colleges. Thus, the lack of basic financial education leaves many young adults clueless about how to manage their money, apply for credit, and to invest their money in any profitable sources like stock. Addressing this lack of financial education is the Booming Bulls, which specializes in providing the right education through simplifying all the aspects of trading. An Overview of Booming Bulls Booming Bulls is an initiative to simplify the trading techniques that are not only used in stock markets around the world but also Forex, Commodities & Cryptocurrency market. Trading can be highly complex and almost impossible for a retail investor to make consistent profits but the institute’s approach is to go systematic & use a step by step approach which makes Booming Bulls academy stand apart from its competitors. The institute provides not only training but a proper trading system that includes a community on Facebook,

Telegram & WhatsApp with unique services. Booming Bulls is the only institute taking students from Ground Zero to Advanced level with our Elite Trading Program. Enablers of Inclusive Learning Platform For any educational institution to deliver the most advanced quality of learning, it requires a firm belief in the value that it delivers, and Booming Bulls is one such institution which comprehends that and ceaselessly strives to retain the value; offering comprehensive stock market training. Aiding the institute to retain this value and continuously work towards achieving success is Anish Singh Thakur, CEO and Trainer of Booming Bulls. He has more than 10 years of experience in the field of the Training Industry and three years of experience in the stock market, trained more than 10,000 people, Conducted

“We at Booming Bulls are striving to create a community of a million traders while also helping each other to grow”

more than 500 seminars and workshops. Aiding Mr. Thakur in his quest is Abhirup Sekhri and Saurabh Khaspuri. Mr. Sekhri is the COO of the institute. He handles the Sales, Business Operations & Legal matters of the company. He coordinates with the team and ensures the smooth functioning of all the important verticals. Mr. Khaspuri is CMO of Booming Bulls wherein he handles the complete marketing for the company. He formulates the Strategy & Execution behind every step needed to bring the right Audience, for the Academy to complete the Mission. Breaking Down Lesson Plan People mostly think that the stock market is very complicated however; Booming Bulls simplifies trading which is the most important aspect of the stock market. The institute ensures that all its students learn the stock market in the most simplified manner. The institute uses a systematic approach to make the stock market very easy for the students and follows a ‘learn by practice’ strategy. It helps students in booking profits consistently, rather than jumping for big profits and huge losses. Booming Bulls has created a system where every trainee needs to send the details of their trades every day and also have to create and follow a trading plan. The institute has a community where every student shares their homework of stock selection; all the traders communicate & share their learning for consistent growth. It also ensures that its trainees follow the right system while taking the trades. The trainers give students strict guidelines on Risk Management & Position Sizing.

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Moreover, the institute also has a dedicated client manager who helps all the trainees and answers to all their queries. Furthermore, once students complete their course, the institute makes sure that they trade regularly which helps them in making their secondary income. The institute also conducts One-on-One sessions once a student creates their trading plan. Technology At Play We have established how Booming Bulls’ vision is to democratize wealth creation and making everyone ﬁnancially independent speaks. Hence, to continue to do so it stays updated with the recent trends and innovations. The institute believes that gone are the days when one used to see the TV screens to decide, which stock needs to be taken and which not. Today, the stock market world is very responsive and changing fast.

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Anish Singh Thakur CEO and Trainer of Booming Bulls

Hence, the institute believes that the best way to stay in the game in this innovative world is to keep themselves updated with new technical studies & follow price action. Thus, it trains its students on the technical analysis, through which they learn how to use technology when entering and exiting from the stock market. The institute also familiarizes them with having the right psychology and Risk Management. Booming Bulls will continue its foray by having by expanding its online community and focusing on using more of technology. It will also continue to oﬀer courses related to Forex markets, Risk Management, Market Psychology post-COVID, considering how online education is becoming mainstream.

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Dalal Street Investment Journal Advocating and Promoting Actionable Financial Knowledge

A Trusted Name in Wealth Creation DSIJ’s vision of democratizing wealth creation speaks volumes about its approach and DSIJ Academy; vertical of DSIJ is one step towards this direction by enabling individual investors to understand the markets with an insider’s perspective. DSIJ has built its own proprietary methodology of doing research and a lot of this gets imparted via its courses. This academy came into existence in the year 2011 and aims at propagating ﬁnancial literacy and awareness which form the core of DSIJ’s vision. DSIJ courses bring to the forefront the vast experience DSIJ has gathered since 1986. Well-furnished training rooms, stateof-the-art equipment, content, and practical approach are the academy's forte in addition to the fact that its trainers are industry professionals and deliver the cutting edge understanding that deﬁnes capital markets.

inance is ubiquitous. It doesn’t matter if one works in tech, education, advertising, or consulting; managing wealth is one of the prime ways to ensure financial independence. The main purpose of managing wealth is to sustain and grow long-term wealth. One of the most apparent facts to be noticed here is that everyone; starting from a student, a laborer, an industrialist to an entrepreneur everyone wants to manage their own wealth. However, the finance industry has grown beyond traditional big banks and has revolutionized many aspects of it. Understanding finance can help one keep up with the growing field of financial technology, whether one

wants to work in the industry or become a conscious consumer of its products. But, to do both it is important to have insight into the finance industry. Dalal Street Investment Journal (DSIJ) is one of the best ‘sought-after’ study destinations for staying updated with the recent developments in finance. It is one of the most trusted wealthcreating media brands and has been providing reliable, unbiased, and actionable information enabling wealth creation for the last 34 years. Other than publishing the country’s best investment magazine ‘Dalal Street Investment Journal’, DSIJ is also a SEBI approved research house and advisory firm.

A Competent Investor and Educator The driving force behind this division; DSIJ Academy is Mr. Rajesh Padode, the MD who has always been a believer in the propagation of financial awareness. Rajesh holds a Bachelor of Technology degree in Aerospace Engineering from IIT, Mumbai. Rajesh is also a certified PMP professional from PMI Institute, USA. He has 27 years of experience in the stock market and software field. He has been instrumental in bringing the e-initiative to the company and evolving the company into an ‘investor engaging and services’ company rather than just remaining a ‘publishing’ company. Duly supported by competent professionals, he has been instrumental in providing a roadmap in achieving the kind of success we are enjoying now.

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capital markets offer plenty of opportunities for those who are passionate about it. Understanding the same, DSIJ offers certifications that are industry accepted and provide job seekers with an edge as enhanced knowledge adds to their weaponry. The trainers of this academy are industry professionals who have a deep insight into their domain and as such learners get an insider’s view of the markets. This drastically improves the chances of bagging that dream job one always wanted. Late V. B. Padode Founder

Mr. Rajesh V. Padode MD of DSIJ Pvt Ltd

A Curriculum at Par with Industry Capital markets are in a constant state of ﬂux and every day adds to the learning. However, it is the responsibility of an institution to ensure that the right information reaches its students. Thus, DSIJ academy’s strength lies in the fact that it continuously tracks and studies markets on behalf of its customers and readers. The academy’s classroombased training programs are advanced workshops on Options trading, Technical analysis, and Fundamental Analysis. All the content is thoroughly updated and reﬂects the current real market scenarios.

academy also conducts webinars on various topics and enrolled students get to access these to further their understanding.

Its curriculum reﬂects real-life requirements and the quality of training is the best in its class as our trainers are industry professionals/analysts who only deliver what is required. It provides stock market training in Fundamental Investing, Technical Investing and Derivatives Trading, in online, classroom and hybrid mode. As such, DSIJ’s course content is updated on a regular basis, and enrolled candidates are in touch with us using our online learning features. Additionally, the

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The academy also runs a real-time online Stock Simulation Platform; that provides real-time hands-on experience to its students by allowing them to apply the knowledge learned in a simulated environment. At present, it has over 500,000 registered users on this and counting. From the aforesaid fact of DSIJ’s online platform, we can emphasis how DSIJ academy has adopted the technology in order to offer a comprehensive learning environment. It believes that the constantly evolving technology has been an enabler for education overall. Challenges involved in attending class-room based training were overcome with its online offerings wherein learners can learn at their own convenience. Every weekend the academy also runs investor awareness webinars targeting different parts of the country. Focusing on Career Readiness There is no denying the fact that

Promising Continued Evolution We have established how DSIJ has already succeeded in oﬀering an indepth level of understanding of the markets and ﬁnance. It has a long 34 year old tradition of successfully turning out graduates who are at various managerial positions of various leading companies and managing heading investments and funds. However, the world is constantly evolving and so is it. DSIJ is continuing its foray by having a line-up of new courses coming this year. Thus one can conclude that DSIJ will always be parallel with industry innovations and developments. Visit www.DSIJ.in to know more, or write to enquiry@dsij.in for any query.

“At DSIJ Academy, we believe in the hands-on approach towards learning and hence our course content is developed by trainers who have practical experience and carries real-life information” 27

INTERVIEW WITH THE KNOWLEDGE REVIEW 28

Raunaq Kakkar Founder and Director

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LAWPRENEURZ Enabling a Better Understanding for Legal Studies

ny business should be based on an idea that either comes from personal experience or solves a problem at large. For the common man, law is either black or white, but law is in fact a grey subject which comes down to interpretation. Law is a subject that doesn’t require a fancy approach to learn. Law needs to be understood. The complexities of such a subject need to be broken down and explained in a simple yet eﬀective manner. At Lawpreneurz, that is the standard operating procedure. As mentioned earlier, Lawpreneurz ticks both the boxes of being an idea that initiated from a personal experience and it is solving a huge problem prevailing in the legal studies space. The idea arose when Mr. Raunaq Kakkar, Founder and Director of Lawpreneurz, failed his law exams and realized he had no means of learning crucial subjects. Trying to study from books and online platforms, he realized that law, unlike other professional courses,

comes from the validation we receive from our students

“

Our biggest success

cannot be learnt. It can only be understood. This inability to understand and pass his exams despite eventually graduating from a reputed law university prompted the decision to start Lawpreneurz. At Lawpreneurz, students understand their law subjects through video lectures, notes, and solved questions and answers which can be accessed from their phone, at their own convenience. This revolutionary digital law school allows a student to decide what he/she wants and is also the only place where attendance is not mandatory. In an exclusive interview with The Knowledge Review for the issue ‘The 10 Best Educational Institutes of the Decade (2011 to 2020)’ let’s read what the dynamics are for Lawpreneurz in the words of Mr. Raunaq Kakkar: What steps are you taking beyond the traditional curriculum to ensure overall development of the students? Our experienced and qualified faculty have created content for core subjects taught across the 1300 law schools in India. A traditional classroom with 50 plus students will not have every student on the same page. Everyone has a different learning ability. Lawpreneurz bridges the prevailing gap and allows students to learn at their own pace and comfort. This solves a major issue and helps future lawyers be informed and well educated. In a traditionalmethod of learning, it’s not possible to go back to your teacher before an exam and have a concept thoroughly explained. But at Lawpreneurz, you can get a 1:1 ratio which has always been the need of the hour. How has Lawpreneurz contributed to the domain of law education in the country? How is it different compared to the other players?

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I believe we haven’t even reached 5% of Lawpreneurz’s potential. While the plan is to make Lawpreneurz the one stop for everything there is in law, at heart it will always be toeducate. Ever since we have understood the meaning of education, law as a subject has always relied on books. Buying multiple books and making notes has been the norm. That is what weare changing with Lawpreneurz. Law has found itdifficult to transition into a digital world, but our platform is bringing it online. Within the wider market, Lawpreneurz is still one of its kind. While there are players providing education and assistance, Lawpreneurz is the first to focus on foundation - students at the school level – a phase in their life which will make or break them as a lawyer. We aren’t the only ones who feel so.Our subscribers, our biggest assets, have validated our assumption by letting us know that Lawpreneurz was the platform that was missing from their life. How has Lawpreneurz helped educate the masses at large, who have had preconceived notions about lawyers or the domain at large? Now that’s a tricky question. There will always be a good and bad side to everything you do. We live in a country where avoiding courts is the norm. Simultaneously, as a democratic country, we trust that the judiciary and system is the only way to progress. The biggest issue that regular citizens face is not being aware of their rights. This issue is something no platform can solve. It can only come from within when we decide to get educated and understand that the law is ultimately here to protect us. At Lawpreneurz, we don’t educate you about your rights and duties. We educate you about the subjects that form the law. Whether it’s the Constitution of India, or Criminal Law or Property, we help you understand the intricacies of the law. And we have been successful in doing that. Subscribers from a non-legal background, but who require a broad understanding of the law for their work, have found our platform invaluable. As a result, we help both law students and regular citizens understand the foundations of our system. Please help us know about the courses offered by Lawpreneurz and the benefits of masterclasses provided to the students Lawpreneurz was started to help law students understand their law subjects better. From Constitution, to CriminalLaw, to Intellectual Property to Contracts, all

compulsory subjects taught in law school are made available through smartphone-accessible video lectures, notes, and solved questions. With our soon to be launched app, a student can download the content and study hassle free.Masterclasses are special classes where we educate the general public about recent amendments or possible changes to laws, which is useful for both students and regular citizens. However, our key focus will always remain subjects taught in law schools. Can you share your views on the trends witnessed, viza-viz Lawpreneurz focus on practical and theoretical exposure in training the students to be industry-ready? In the ﬁeld of law, it’s not just the practical usage of theoreticalknowledge that makes a lawyer stand out. It’s a culmination of life skills which no schoolteaches. Though still in the ideation stage, Lawpreneurz plans to handle thisaspect too, enabling students to master soft skills and life lessons that help excel in both law and life. This feature extends to everyone looking to move out of their comfort zone. Please share some of the success stories of students by availing study materials and courses from Lawpreneurz. We take great pride in our testimonials, where students state how Lawpreneurz helped them excel in their college exams and practicing lawyers highlight how its constant availability helped them prepare cases. Ultimately, our objective is not to take credit but to become a platform which provides quality, helps a learner understand at their own pace, and removes the fear of a professional course like law. Kindly enlighten us about the future plans of Lawpreneurz. We haven't even reached 5% of where we plan to take Lawpreneurz. For us the objective is to complete all subjects that are taught in law schools. While we have covered a major chunk of what is taught, we are still a long way to go. Apart from that, keeping the 1:1 ratio intact, we plan to revolutionize education, take that big step and remove the need of aphysical space to learn while still keeping the touch of a teacher.

August | 2020

Multibagger Securities Research & Advisory Pvt Ltd (multibaggershares.com)

Manish Goyal, CEO

91+9720128589

mnshgoyal@gmail.com

Gurudatta

Training Institute

Endorsing and Advocating Holistic Financial Education

“knowledge is power” is a Latin aphorism mostly attributed to philosopher, Francis Bacon. One of the reasons why having knowledge is powerful is because, it is renewable and it can be used to bring change or empower others. In the book, Sapiens, Yuval Noah Harari writes, “the best test of knowledge is not whether something is true but whether it empowers people.” Gurudatta Training Institute understands this and endorses the value of being knowledgeable and using that knowledge to empower others. The belief, ‘Outperform with knowledge’ is central to this institute. It is one among the best institutes that delivers knowledge required to make money in all asset classes like; equity, currency, commodity. Tailoring a Unique Educational Journey Gurudatta Training Institute was established in July 2019. It has a comprehensive lesson strategy that allows all its students to have an inclusive knowledge about ﬁnance management and stock market training.

oday, there is an extraordinary amount of up to date and relevant information on any topic available, the access to it is getting easier with each passing moment. Thus we can say that having knowledge is not a problem, however, what one decides to do with it is a matter of question. Any amount of knowledge is a waste if it is not put in use. To understand this, everyone must know the value of knowledge they possess. “Scientia potentia est,”or,

Expert faculties, alumni, and students of this institute form a community and together cultivate a culture that empowers and promotes learning. Let us see in detail how the institute and its community ensure that all its students are well-educated knowledgeable. The institute conducts its lessons and plans its lesson strategies using real time data while all its training material is always updated in real time. Backed by industry expert faculties, the institute aligns both theoretical and practical approach to make learning fun. Furthermore, the institute also has a close connection with its large alumni network, wherein the present students

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Gurudatta G. Dhanokar are allowed to interact with them and learn about the industry more. Furthermore, upon graduating form Gurudatta Institute, students are still permitted to use the data, knowledge and records, or any data that the institute posses. Completing this student-centric community of Gurudatta Training Institute are its avant-grade facilities. The institute’s infrastructure is among the best as has high quality desk-tops for using paid software and free software, classrooms with central air conditioning. The institute’s faulty has 15 years of teaching experience and has trained more than 15000 students till date. Specializations at Gurudatta Training Institute Below mentioned are the courses that the institute oﬀers its students: • Technical analysis –Expert module. • Derivative – Expert module. • Commodity – Expert module. • Mutual fund – Expert module • Research analyst –Expert module • Investment Advisor – Expert module Along with these, the institute also provides one year free mentorship

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program. Very shortly, it is also planning to start a new course – Trade with GURU Holding the Torch of Knowledge Having discussed about the peculiarities of Gurudatta Training Institute, it is important that we discuss about the enabler behind this comprehensive learning platform. The driving force behind the institute’s continued growth is Gurudatta G. Dhanokar. He is an empanelled trainer for NISM, a visiting faculty at BSE, NSE and many other reputed MBA Colleges. His 16 years of teaching experience and 20 years of industry experience has helped him acquire profound knowledge about the subject matter. A Focus on Skill Enhancement Gurudatta Training Institute focuses more on offering short term courses and is designed to enhance skills of working professional and young students who wish to enter into the industry. The institute’s prime goal behind this is to develop a very strong skillset in students that will allow them to have a competitive benefit or stay at par with working professionals. That is one set of the students the institute caters to. However, it also educates students who want to work in the financial sector. “Some student comes with a plan to get job with skills

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acquired and other comes with a plan they should not need a job after they acquired knowledge from us. We support both types of students,” comments Mr. Dhanokar. We can safely say that with the world constantly evolving, Gurudatta Training Institute will continue its foray by oﬀering new and advanced courses and will always be parallel with industry trends. We are connected with our students and other prospects, and also provide daily updates regarding the market outlook our Facebook Page, Telegram Channel, blog, and Twitter. You can reach us at: Email: 21gurudatta@gmail.com Blog: www.gurudattadhanokar.co.in

“We take pride in offering a hands-on approach towards learning while evolving as the ﬁnest institute that delivers knowledge required to make money in all asset class.” 33

FROM KUL GURUS TO

COOL GURUS …. !

The much awaited breakthrough of technology in Education where teachers become Phygital !!

rom the days of Gurukuls, Indian education system has been Guru-centric. Gurus or teachers play pivotal role in the entire organism of education in the country. A country like India which has bio diversities, socio economic differences, societal patterns of culture and habit and a huge population of children not going to school, will certainly find it too difficult to cope with the odd and unforeseen challenges of the situation that will stand out in schools in the Post – Corona Era!

Till now our fundamental thrust in school education has been to transfer basic book oriented stored and archived knowledge bank to students through set patters of curriculum with help of teachers in a conventional classroom setup. The new education policy, in short, aimed at diversifying the choice of subjects advocating, at the same time, ways and means for roping in more and more number of students who either were dropping out of the system or were totally deprived of it. Had this Coronavirus attack not been there, certainly things would have taken for better. But now that situation has changed with new parameters of schooling involving social distancing, hygienic orders, protecting children from viral infections etc, it is not possible for schools to go on with the avenues of modern education as dictated in the said Education Policy. When Prime Minister Modi announced Janta Curfew on 22nd March, people of India accepted it more as fun and less as a measure to curb the spread of Corona. Nevertheless, all played to the goal and observed total curfew. What was not then was that thgis state of aﬀairs is going to continue for quite some time. Thousands and lakhs of students suddenly got conﬁned into the four walls of their houses. Being at the fag end of the session most of them didn’t even have their books for the next class. Thanks to technology that came in as a titanic boon for the entire education sector of the country. Teachers, although were not at all prepared for this unforeseen circumstance, yet, came out with full force to continue teaching from home on wires and on wire nots. Thus came in the mega concept of online teaching, webinars, live sessions on various interactive platforms like Zoom, MS Teams, Google Classes, YouTube Live etc. Things suddenly became virtual from physical…in fact

phygital ! Students, teachers and parents all stakeholders accepted this digital revolution so readily at such a short span of time that before it could get settled into the system, students were already looking for upgrades and faster and more efficient versions of the various tools of online teaching. Teaching from home was indeed a challenge for a country like India where technological breakthrough is yet to come in full swing. India being a country of villages and mass rural settlements even today as good as 60% of the inhabited area of the country suffer from lack of internet facility or poor and negligible data speed. Schools in the suburban or exterior rural areas still suffer from this so called online magic. All said and done, online teaching and learning have finally given birth to an all new saga of educational breakthrough in India with the aid of technology. What is more important here to note and underline is the massive compulsion for our oriental teacher community to become techno savvy. Teachers teaching Hindi and Sanskrit and Art and Music are also suddenly being realized to be smart on technology. Students find it immensely interesting obviously as anything digital gives a push to their adrenalin rush, they find thrill and unbound excitement in the game of digital learning. Today’s kids are thus going to be the change makers for the upcoming generations of modern Post Covid Era of education. Whatever experiments, trials and errors this generation of students would do would set breakthrough for generations to come. Governments and Board of Education in all states of the country are certainly going to pay emphasis in technological R&D with concentration of magnified resources ever than before. Soon Co-Education will be defined as an educational system where both teachers and students learn together...and learn how to master technological wonders to continue learning rest of the subjects. Our teachers, by force of the demand of this tech based education system, are learning how to teach all over again. Students being the kernels of the 21st C, are already steps ahead in technological breakthrough vis-à-vis their Gurus, and hence, this online education is more of a fun and game for the students being a nightmare for the teachers at the same time, though! So, in the process, it is not only a co-learning August | 2020

Sandeep Mukherjee Group COO of the Sunbeam Group of Educational Institutions, Varanasi.

but whole big system of co-education that has come into existence now which would see quite few rapid changes n the near future as half the country is busy reinventing technology to teach and interact with people distantly while the other half being selling sanitizing and UV equipment. While majority of clinical laboratories of the world are busy carrying out experiments to discover the vaccine for Coronavirus, trust me, the rest of the world is busy sharpening the antennas of Artificial Intelligence as the Alexas and the Siris are going to play pivotal roles in the education system of the times to come. If only these AI dolls could be submerged into some magnetic wave pools of values and ethics..they would have been totally successful in replacing the teachers in the classrooms. But as I said in the very beginning, India has been a country of Gurus and Gurukuls, teachers will continue to play their eminence in educating students, in giving away wisdom and knowledge to the youth of tomorrow through schools of tomorrow, some virtual and some digital and some phygital ! Yes, Alexas and Siris will have major role in future education but they will for sure work under the expertise of the spectacularly wise and extraordinarily tech savvy teachers of the future. So, what does the future education system have in its cove…Artificial Intelligence or Intelligence with Artificial Devices ? Well, the time to come will unveil the answer from its mantle. T R August | 2020

ABOUT THE AUTHOR Mr Sandeep Mukherjee is a freelance writer who writes on contemporary educational, social and political issues from time to time. Many of his articles have been published in magazines and newspapers and web portals of repute viz The Dainik Jagran, The Rashtriya Sahara, The Knowledge Review, The Educationa World, The Education Today, The Elete, The Panchjanya, The Creer 360, The Wednesday Times, The Edubench, The Purvapost, The Bhadaini Samachar, The Prabhat Khabar etc. In the professional capacity, he works as the Group COO of the Sunbeam Group of Educational Institutions, Varanasi. Cell : 9721452102 E-mail : sandeepm@sunbeamschools.com www.sunbeamschools.com 35

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Sharemarketstudies

he reason why stocks are the most preferable mode of investing for a few savvy investors is because, stocks provide the highest potential returns. However, if one is not well-versed in the basics of the stock market, the stock trading information spewing from CNBC or the section of the market in the newspaper can border on gibberish. That is not all; having limited knowledge about the stock market and investing in it can do more harm than good. Pratik Bhor, the Founder of Sharemarketstudies faced a similar problem. He was just 19 when he had decided to start investing in stocks. However, his limited knowledge about the same caused many challenges for him. His stock market journey made him realize how many other commoners and fellow investors are facing the same challenge. Observing the industry and realizing that there are very limited platforms that enable everyone to deepen their knowledge about stocks, Mr. Bhor established Sharemarketstudies. Exhibiting Distinction

Pratik Bhor Founder

Sharemarketstudies was founded on 9th March 2018 through an Instagram page with the dream of helping people start their stock market journey and to give them directions.

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During the initial days of its inception, this organization just shared very basic information about stock markets and investing. However, today Sharemarketstudies is a social media enabled education platform. This e-learning platform has partnered with four brokers and has also emerged as a sub-broker; registered with NSE (National Stock Exchange). Sharemarketstudies doesn’t just educate and spread financial awareness but updates (news) its clients on the recent on-goings in finance, business & especially about the stock market. It currently provides two courses on the stock market; one is a basic course and another one is an advanced course along with offering a full course on the stock market. Sharemarketstudies is scaled up to become one of the leading financial influencers in India. It has a growing social media influence along with 1,70,000+ followers (as on 16th June 2020) on Instagram. Navigating The Journey of Investment Sharemarketstudies prioritizes its students having complete knowledge about stock marketing and while it offers information and educates everyone about the same it also emphasizes helping aspiring investors in every way possible. For the same, Sharemarketstudies offers Demat account opening service for anyone who wants to start investing in the stock market. It has also partnered with four brokers and hence helps it's every student find a suitable broker. Apart from that, the organization has published two eBooks on the stock market which covers the topics including; share market basics and fundamental analysis. It has started working on its next eBook which will feature the technical analysis of stock marketing. Additionally, Sharemarketstudies are also a premium member on the telegram group which enables its

August | 2020

students to gather any kind of information such as; get regular updates, find important data, imp analysis, educational/economical/ financial data, company news, daily e-newspapers, etc. A Comprehensive Study Plan Investing in a stock market is a risky step and one has to always be prepared for any kind of situation. The faculties at Sharemarketstudies understand this fact and hence, it encourages its students to take the first step along with proper guidance. The students are motivated to go live in the market from where they learn real-time lessons. Constant guidance, motivation, and real-time assistance are the linchpins of this organization. The organization also conducts quizzes, MCQs frequently to analyse the knowledge of its students. It also a community wherein fellow learners interact with each other and share their investing stories or learn together. A Peek Into The Future We have already established that enabling students or even professionals with profound knowledge on stock marketing is of paramount importance to Sharemarketstudies. While the organization’s continued goal remains the same, it also emerges as a ‘one-stopsolution’ for the stock market aspirants. The organization is also focusing on launching a specially focused course which will feature an insightful study on topics such as; Fundamental Analysis, Advanced Marketing, and others. Sharemarketstudies is also planning on launching an app that will inclusively cover all its services and offerings. Concerning the online and offline expansion of Sharemarketstudies, the organization is aiming to reach a billion followers and start consultancies, conduct seminars, workshops, and spread awareness through campaigns. It is safe to say that Sharemarketstudies aims for a nation with financially independent citizens.

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Luxaire

Efﬁciently Innovative & Seamlessly Comfortable

he details of your home decor are important whether you are seeking a fan or a light that speaks to your taste or prefer one that is less conspicuous, Luxaire has solutions to help you meet your goals. Leading innovation, passionate artistry, superior craftsmanship, and never settling for anything less than ordinary– that’s the world of Luxaire. We at The Knowledge Review are delighted to introduce you to Nisha Kukrejah, the Founder & Marketing Head of Luxaire. We’ve had the privilege to understand and exhibit her professional journey at Luxaire that is driving industrial trends with eclectic lifestyle for consumers. Below are the highlights of the interview: Kindly brief us about Luxaire and its USP to give our readers a clear picture of your company. Miss Nisha: Luxaire has redefined the concept of ceiling fans and made them into statement pieces- be it Home, Offices, Hotels or Resorts. Incepted in the Year 2012, with its Flagship store in Bangalore, Luxaire luxury fans offer comprehensive range of unique Designer Ceiling Fans, with unique aesthetics, brilliant craft work that goes beyond the traditional luxury market in India. Going beyond the industrial trends, Luxaire Fans blends with the eclectic lifestyle of its consumers. Right from air movement, motor performance to energy efficiency, Luxaire has introduced several first timers in India. Luxaire remains the first Brand in India to start BLDC Motor Designer Fans, in the Luxury Space along with WHISPER quiet functionality & optimal air efficiency. Luxaire is an ode to an often-under-appreciated decorative element that can actually define an entire space. The wide range of fans include exquisite, original contemporary & antique Victorian finishes, specially designed for bespoke

living that include Silent wooden fans, Reversible colour fans, high speed & Green technology SMART fans. With over 70 innovative designs and 650SKUs, Luxaire has surpassed the industry standards, and has strongly captured the luxury fan market in India. It is a PAN India brand catering design conscious clientele like celebrities, professionals & the self employed, with boutique showrooms at three locations in India- Bangalore, Hyderabad & Kochi. Even though we are not present in few big cities, our clients are happy to visit our experience centres, as they understand luxury fans to be an important feature in new interiors. Miss Nisha, kindly tell us about your professional journey. What are your roles and responsibilities as Founder & Marketing Head of Luxaire? Miss Nisha: Prior to Luxaire, I was associated with the corporate world in S&M roles. Being the Founder and Marketing Head, I play a dual role for the brand. One of my key responsibilities involves, making sure I get my ﬁnger on the market pulse, in terms of my clients’ hearts, minds and their engagement. Supporting the marketing strategy, product marketing & brand expansion, keeps my hands full. What was your motive behind stepping into your respective industry? Miss Nisha: Luxaire Luxury Fans was born out of a need for aesthetic yet functional ceiling fans- that were unavailable in India. Moreover, the only ‘Decorative Fan’ options were (that are till today) mass producing commercial fans from China. So we decided to go oﬀ the beaten path to deliver the best global range of luxury ceiling & pedestal fan designs for a discerning clientele- who were well heeled and design conscious. If Louis Vuitton can sell a bag worth 1 Lac with snob value, then why not a Luxaire Fan with exclusivity & 15 years August | 2020

INTERVIEW WITH THE KNOWLEDGE REVIEW Nisha Kukrejah Founder & Marketing Head

August | 2020

service. There is no doubt that India is a growth story, where luxury market has also seen massive consumption changes. Luxaire bids goodbyes to white, noisy and boring three bladed typical fans, and opens the fifth wall to endless possibilities of designer fans. Overall, we have seen how the digital-led transformation has shaped us and many industries along with synergistic partnerships, we are well poised to see our growth story pan out in the next few years. What aspect of your products or services makes your company stand out for the clients you cater to? Miss Nisha: Our product offerings which spreads across 360 Designs and 650 SKUs, offers a fantastic design based solution instead of just any ceiling fan. We have options from 1 blade, 2 blade & up to 10 blade with HVLS fans. Most of our luxury fans, have BLDC Motor and also green tech options. We’re one of the only brands in India to offer custom possibilities & materials from wood to cloth blades. Having said that, we cater fans for designer homes, hotels and restaurants or breweries, indeed a great mix of victorian, funky, resort style, outdoor, modern, contemporary themed fans for different interior themes. Above everything else, we spend a valuable time in first understanding our clients requirements & then offering them a solution which will actually meet that requirement. This personalized service along with a vast detailing of the product helps to differentiate from others who merely focus on selling the product. How does Luxaire sustain its competency in the market? Miss Nisha: When we started Luxaire, people were amazed to see such variety of exclusivity, high quality or 15 years motor warranty fans. These were unheard of, even in the electronics industry, though we do not categorize ourselves in that industry. Moreover, we remain true to our focus of offering the very best branded models from across the globe & do not merely pick up from China & sell in India like most other people do. This policy helped us in maintaining our USP in the market. What is your opinion about technological developments and recent trends going on in the industry? Miss Nisha: Among the consumption graph, as per the age group, those above 40-50 years in India already own a

luxury car & home, and now seek newer luxury products which command status and uniqueness. On the other hand, the millennials want new technology. This is where Luxaire has found its sweet spot. We have the perfect amalgamation of Uber Unique Models as well as Smart Fans for the latter with 65-80% energy savings. Also, the other trend, especially when it comes to our category is ‘Green Consumption’. Luxaire BLDC fans have the rare distinction of good design & eco consciousness, since our brush less DC motor fans are remote controlled, silent and consume the least energy- between 8-30 watts. We help decision makers Go Green in style & we believe that by blending technology & design, we can effectively help in reducing our carbon footprint. How do you envision Luxaire’s future for the upcoming years? What plans do you have for the company in terms of expansion and new product? Miss Nisha: The future for the Industry is technology, innovation and smart designs. We at Luxaire, are committed to the same. Our road-map is to resonate the brand philosophy with exclusivity, and that has helped in bringing a lot of industrialist or celebrity clients on board- but of late, there has been a lot of franchise interest for Luxaire Luxury Fans and we are considering options. We stay true to our Strategy and do not get lured by cutting corners and tactics. Having said that, we are now aiming to be the most preferred brand in the designer and luxury ceiling fan category & would like to be visible at all vantage points across the country. There is also a lot of dealer interest in smaller cities & towns, so we expect to be there in every major city in the next three years. From a product perspective, we would like to bring about a sea change with regards to the models currently available in the market with the objective of generating a “WoW” response from the onlooker every time. Fast fashion is the way forward & our collection & styles would also reflect this trend so as to offer something new & exciting every three months & thus stay relevant to our target audience of architects, interior designers & design conscious end users.

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