EXEED SCHOOL OF
VOL 6
JUNE - 2019
ISSUE-3
BUSINESS AND FINANCE B-School that Foresees the Future
10 T h e
Most Valuable
Business
Programs In UAE 2019
From the
EDITOR Helping Your Vision to Take a Picture in Reality
B
usinesses have an indispensable importance in our life. Every fragment of our life, every decision, the goods and services we buy and exchange are part of the business. Even you reading the magazine at the moment is just a part of business. Such is its epiphany. The reliance of humans on trade has brought many wonders to life. It is one of the pillars that holds human society together. There are people around the world who are passionate about this craft. Some with the vision to change the world, to make a dent in traditional approach, and to serve the society in an effective manner. Some folks who have better plans and strategies to make some things alive. But even these visionaries struggle at times. Going through hard times and coming out on the other side requires a balance between passion, courage, knowledge, motivation and discipline. And to hone these values, submerged oneself fully to them is where Business education comes into the picture.
Business programs are being held by many as the stepping stone. Programs have played a significant role in an individual's overall development. To create something from scratch, or to steer the wheel of an already competing business. But the UAE has something of its own story. Held by much prominent business hubs, being infatuated by the investors and the aspiring businessperson for the ease of business and the many opportunities it has to offer. A destination which promises and have the ability to make the utmost deep desires of building business empire come true. Business programs help people to gain insights into the real -world practices and prepare them for the journey that makes every core of them alive, and bring their imagination to take a shape of reality. T R
Vishal Muktew Vishal Muktewar
Editor-in-Chief Pooja M. Bansal Senior Editor Anish Miller Managing Editor Crescent CU
Executive Editor Stella Andrew Contributing Editor Ryan Visualiser David King Art & Design Head Amol Kamble Art & Design Assistant Shweta Ambilwade Co-designer Paul Belin Art & Picture Editor Sapana Shinde Business Development Manager Phill Miller Marketing Manager Marry D’Souza Business Development Executives Frank, Amanda Sales Executives Amy, Frank, John, Helen, Steve, Kevin Technical Head Assistant Technical Head Technical Consultants Digital Marketing Manager Assistant Digital Marketing Manager
Jacob Smile Amar Sawant Pratiksha, David, Robert Alina Sege Prashant Chevale
SME-SMO Executives Uma, Gemson, Manoj Research Analyst Eric Smith Circulation Manager Tanaji sales@insightssuccess.com
JUNE, 2019
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Cover Story
Article 22 Leadership Traits The Essence Of Leadership
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Exeed School of Business and Finance
cxo
B-School that Foresees the Future
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46
Atton Institute
EduTalk
No, Humanities are not outdated !
The Right Choice for Your Successful Future
CONTENTS
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36
Middlesex University Dubai
UK College of Business and Computing
A Quality UK Degree and a Student Experience with a Difference.
Sculpting Dynamic and Smart Professionals
32 Skyline University The Conclusive Platform for Professional Education
42 University of Wollongong Modelling Excellence & Bringing Perfection
UAE, the Most Ideal Place to Study Business
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he greatest advantage that UAE has over any other country is its strategic location, positioned within a 5 hour radius of half of the world’s population, it bridges Asia to the West. This has further attracted domestic and foreign investors to invest, start business in UAE, making it a continuously and swiftly growing economy. In order to support this growing economy, the industrious world seeks individuals who will lead the market from the front. Nevertheless, UAE encourages well-established universities to set up a branch on its shore, hence, making it the most ‘sought-after’ destination to study business. Made up of seven different emirates, the UAE’s educational community has been developing rapidly. Currently, being a home to some of the global premier institutes, studying business in UAE brings a plethora of opportunities. Being a rapidly dynamic and developing economy, change is an inevitable part of UAE. Hence, the students who plan on pursuing management studies in UAE not only attain the finest education but, are nurtured into professionals and industry experts. Upon completion of studies, the students are welcomed into a global platform filled with opportunities, challenges, and a promising career, second to none. Recognizing the immense growth of business programs in UAE, The Knowledge Review presents, “The 10 Most Valuable Business Programs in UAE 2019”. In this issue we have hand-picked few esteemed colleges and universities which provide a preeminent educational experience while fostering students into industry experts. Featured on the cover is, Exeed School of Business, one of the elite B-Schools in UAE that predicts the future ahead and instills in its students with all future-needed skills. Atton Institute, Middlesex University Dubai, University of Wollongong , UK College of Business and Computing, Skyline University College, City University College of Ajman,Canadian University Dubai, Abu Dhabi School of Management and Insead- Abu Dhabi Campus a are the few othe hand-picked colleges by us. T R
EXEED
Cover Story
S
SCHOOL
EXEED SCHOOL OF BUSINESS &
FINANCE B-SCHOOL THAT FORESEES THE FUTURE
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he expansion of technologies across all sectors and the rapid adoption of new strategies have now transformed almost every sector. Integrated and Omni channel experiences have become the norm of this digitally transformed world. The rapid disruptions in the world have now spearheaded towards a new dimension, which seeks individuals and professionals who move at pace with the evolving world. Fostering such global leaders, who stay ahead of the global requirements, is what Business Schools are sought out for. However, the Exeed School of Business and Finance (ESBF), the business school based out of UAE stands out of the crowd. ESBF believes that the best leaders are those who work with and through others to create optimized solutions to most complex problems. This take on leadership has helped ESBF earn the mantle of one of the finest B-Schools globally. However, ESBF attributes its success to its culture and location, which is at the epicenter of an innovative economy.
Being a young B-School, ESBF has succeeded in creating an eco-system where aspiring individuals are nurtured, mentored and coached, and certified by world-class talented faculties and insightful learning. Catalyst of ESBF ESBF is led by a dynamic educationist, Dr. William Painter. William along with the senior management members of ESBF zealously works towards advancing the educational experience of students. While the key focus being the before-said, the team also work towards improving the international strategy, and in particular, issues related to the internationalization process, international alliances, and international marketing. Furthermore, he also advises the management on product
development, curriculum design, and academic quality standards. Backed by extensive experience in the educational sector, Dr. William Painter brings with him 3-decade long knowledge and experience. Dr. William has been active in international, private, and public post-secondary and higher education since 1988. He has worked with leading Business schools such as Groupe Ecole Superieure de Commerce, NCC Education, Laureate Online Education as the International Director and late assumed the role of Chief Academic Officer for the University of Liverpool/Laureate partnership. Apart from these, he has also served as Chair of the Social and Culture Studies Department for Stephens College, Dean of International Studies for City Vision
University, and Executive Director of Bellevue University’s Center for Online Studies. His responsibilities here mainly included managing all product development and online courses. Completing his qualifications is his educational background, which includes an undergraduate degree from North Texas State University, Master's degree from the University of North Texas, and Ph.D. from the University of Missouri-Columbia. Education that Builds Character The exclusive education of this global and industry-oriented BSchool enables its students to attain world-class education from talented faculty in an advanced environment that is second to none. This institution of higher learning and executive education is a home to students from across 25 nationalities with 6000 active students.
Ranked among the world’s best degree programs, the courses offered at ESBF propels its mission of equipping today’s professionals, managers, and leaders with expansive knowledge alongside skillsets to perform and embrace the dynamic world of the future. The school offers a wide range of programs in Management and Business domains at both Master and Executive education levels. The most notable program among it is a oneyear MBA in Operations and Project Management and a one-year MBA program in Health and Safety Leadership. The MBA program in Operations and Project Management is a dual specialization program in Operations Management and Project Management whereby the learners will specialize in the entire gamut of business
management. The program is mapped as per PMBOK 6th edition and APICS CSCP, which provides the learners with complete readiness to appear for PMP certification from PMI (Project Management Institute) and Certified Supply Chain Professional (CSCP) from APICS. The MBA in Health and Safety Leadership program is designed for senior health and safety professionals who are seeking senior leadership roles in health safety and environment domains. The program also equips the learners with British Safety Council Level 6 Diploma in Health and Safety, which further helps the learners in attaining GradIOSH qualification. The school delivers these programs through both the classroom mode and as well as online mode. While the ESBF Campus is located in the heart of Arab World's cultural capital, it is an ideal spot for both national and international students Along with these, ESBF also offers some certificate courses. These courses enable individuals to certify their skills from the world's oldest accreditation and certification centre. This boosts the confidence of an individual and elevates their skills with which they can bring agility to the world of business and finance. Furthermore, ESBF encourages its students to take part in public workshops wherein the students are enlightened with the latest trends in the global market, technology,
management, and finance. These uniquely crafted workshops facilitate the student's knowledge of Digital Marketing, Leadership, Blue Ocean Strategy, Supply Chain, and Big Data Analytics. Completing the world-class community of ESBF is its vast pool of alumni. The school alumni work with prominent banks, financial institutions, manufacturing houses at CXOs, VP, Senior Management, and Advisory roles. Hosting a network of more than 50,000 alumni members, the students of this B-School have an added advantage of interacting with the alumni. This helps them to enrich their knowledge, have hands-on knowledge, and experience of the corporate world. Heightening Confidence and Professionalism The sheer pace at which the world is transforming has kept all the industries at its toes. As a result, every industry is always on the run. Apart from offering a worldrenowned education, ESBF also offers its brilliant advocacy to various industries and professionals. Turning out exceptional graduates is ESBF's mandate. Acting as a valuable asset, these skilled and efficient experts help in bringing agility and improve proficiency at all levels of the company, irrespective of the industry. Starting from health care, banking, and finance, FMCGs, retails, oil and gas, and hospitality,
the talented professionals at ESBF have a solution for any complex problem. The skilled banking and finance professionals face many challenges on a daily basis. Starting from staying upfront with technological innovations, unexpected service downtime, and customer demands, these professionals are always looking out for the best solutions to put forward. Alongside these challenges, the team is also given the responsibility of nurturing young and dynamic individuals ready to face the financial world and its challenges. ESBF caters to every need. The expert pool at ESBF offers its aid in designing plausible and effective solutions to address global challenges. ESBF's stacks of solutions are customized as per the banking and financial service’s needs. The team at ESBF have equipped themselves in such a manner that
they have a solution for any global problem. It is no more hidden that the world is becoming a global village and patients from different countries flying to specific set of hospitals for seeking better health care. However, this has further raised the need of training specialists who are capable of addressing the diversity and culture while also, further escalating their leadership and soft skills. In an attempt to meet the rising demand, ESBF has successfully designed programs for the C-level executives, senior managers, managers, and healthcare workers on a wide range of skillsets including Management Development Programs, leadership development, healthcare worker soft skills program, Blue Ocean Strategy, and even Big Data Analytics. The healthcare training solutionsoffered at ESBF covers areas including, Supply Chain
Management, Data Analytics, Lean Management, Project Management Program, and Six Sigma Quality. These programs for health care professionals are accredited by Chartered Management Institute, Cambridge International Qualifications, Project Management Institute, Six Sigma Study, and Institute of Management Accountant. Any of the training programs or courses offered by ESBF is designed in such a manner that individuals, executives, and even the company can meet their demand on improving their expertise. Similar to Healthcare and Bank and Finance industry, ESBF caters to the needs of retail, oil and gas, and the hospitality sector. All the programs designed and offered by ESBF fulfill their needs and helps executives find solutions to global problems. A good example of this is its engagement with some of the leading groups like BDL Gulf, UAE Xchange, Samsung, IFFCO Group, and Modern Bakery. Since its
inception, ESBF has been offering its aid in designing and meeting the training requirements on strategy, project management, digital marketing, and customer centricity management. Apart from all these, ESBF also have certain courses designed for corporates.
data analytics, digital strategies for businesses, emotional quotient for leadership and seamless supply chain Executive Education: This course is specially designed for executives. It helps global leaders to elevate their supervisory, management, and leadership skills. A World of Opportunity
Bespoke Training: ESBF offers customized training on more than 140 industry topics. These trainings are conducted through 3D Learning and Business Driven Action Learning. Certified Programs: ESF offers consultation and Facilitation to organizations on certifying their talent on industry specific certifications including Project Management, Six Sigma, SHRM, Procurement, Supply Chain and Islamic Banking and Finance through in house training or open enrolment. Public Workshops: ESBF conducts public workshops to help executives to stay abreast on the emerging trends in the market, technology, big
ESBF's prime focus is to foster individuals to their highest-level of professionalism. Hence, it does not stop with just offering skill developing courses; it focuses on giving its students all the required exposure and industry knowledge. To achieve the same goal, ESBF has collaborated with prominent companies across the region to help in the student’s executive education. It also conducts road shows and trade shows in various companies. This helps the students to interact with the industry experts and broaden their network. It is ESBF’s mandate to put forward any strategy that helps in enhancing its student’s skills. The school's marketing team also generate leads through LinkedIn,
Facebook, Google Adwords, and various other lead generation portals. “Be the change you want to see in the world”, these words define the essence of ESBF. Through its skilled and seasoned students, ESBF is working towards changing the world. ESBF encourages its students to actively participate in prominent trade shows like ATD and Work 2.0. All of these strategies are redirected to the students ensuring the further enhancement of their knowledge, skills, and talents. The Golden Pages Having a history of turning out exceptional graduates, ESBF has earned various mantles. It has been constantly featured in various media outlets for playing an important role in higher education. ESBF has also received the Corporate Education Partner of the Year award from -one of the largest bank of Middle East. Exeed parent group received Forbes Higher Education award and the Best Business School Year award.
Words of Trust “Studying MBA in Engineering Management with UCAM is a lifetime opportunity for me. It has given me the opportunity to gather profound knowledge of Engineering Management, with this I am sure I will be able to tackle the technical and managerial issues in my professional career. It has also given me the chance to deeply know the innovation and engineering optimization strategies. It has also provided a platform to meet the different group of the most talented professors in the world, from which I learn day to day. I am condent that the future will offer unlimited opportunities for us regarding greater responsibility in Engineering Management and essentially, a Network of Future Managers.” -Shams Ullah, Generation technical Support Engineer, Saudi Electricity Company, Saudi Arabia
“My decision to pursue my MBA at ESBF is worth every penny. 10 months into the program, I could take up any business idea and analyse it professionally from every angle. Besides delivering updated knowledge through its highly selected lecturers, the medium of learning is diversied, a key factor that equips every student to become a major player in the global arena. One of the best decisions in my career life.” -Geraden Stephen Nenwa Nkwangue, Clinical Site Manager (II) (CRA II), Covance Clinical Development Services, Germany T R
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he highly competitive world has forced businesses to adapt, innovate fast, disrupt, and embrace the new innovations. As a result, the fundamental rules of business and foundations of management are getting redefined. The sheer pace, magnitude, and omnipresence of transformation has heralded a new dynamic, where the one to adapt constantly and innovate with speed will lead. To bring this agility and to stay ahead in this race, employers are seeking skilled professionals who demonstrate a cross-disciplinary knowledge of all domain (in business), complemented with the ability to learn quickly. Meeting this increasing demand, the Atton Institute Dubai has excelled in turning out exceptional graduates, who are being prepared for the future. Acting as a valuable asset, these skilled and efficient experts help in bringing agility and improve proficiency at all levels of the company. Unprecedented Service and Solemn Undertaking This advanced center of education and expertise offers an extensive range of courses of different level in all the core segments of professional education. Atton Institute is committed to providing its education services to set the finest professional development values and standards at all levels of companies, government entities and non-commercial bodies in the UAE and transnationally.
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Staying upgraded in both education and industry trends is one of the peculiarities of this institute. To propel its goal, Atton zealously and continuously works on improving the traditional norms and puts forward a plausible solution. The changes which have taken place in the last decades in business education are profound and significant. The volume of information and its accessibility have drastically increased the competition making the exiting skills become obsolete within a short time. Such a trend requires revisions in approach to business education. AI taking over hard skills and soft skills gaining importance is one of the recognizable trends in business. The importance of personal growth within companies has again stirred the need for soft skills. The latest studies have stated that there would be a clear shortage of professionals with soft skills in the coming years; thus the businesses are paying great attention at personal development within companies. Taking all of these into consideration, Atton has evolved too. It now provides a great variety of soft skills training that is highly practiceoriented with emphasis on praxis and personal efficiency growth. For those who want to revolutionize their job and business, the institute has outstanding course that gives them an opportunity to be a step ahead of their competitors. Atton’s flexible nature towards offering new courses when required sets it apart from others.
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Atton has also adopted a unique way to support students financially. It believes that education should not be limited just because one does not have sufficient finance to support it. In its attempt to aid such students, it asks people to write a letter, addressing them the specialized course they want to enroll, the reason why they choose it and how it will help them to better their professional development. Atton’s team of experts then evaluate this letter and choose the rightful applicant. Atton, by thus, has eliminated all the financial hindrances one faces from to attend a top-level institution. Outstanding Professional Growth Initiatives Atton’s range of courses and training covers different level in all the core segments of professional education. These courses are designed in such a manner that both individuals and companies can meet their demand on improving their expertise. Combing traditional education & knowledge in line with the newest trends, Atton has a distinct set of rules and guidelines which are strictly applied within each of our courses and training and seminars. Starting with Management and Leadership; Advanced Communication, Negotiations, and Presentation skills; Customer Experience and Service; Marketing and Sales; Human Recourses, Risk Management, Project Management, Emotional Intelligence and others, Atton offers its aid to all levels. Along with offering industry required courses, it also specializes in offering comprehensive programs. Along with obtaining the best professional skills in one package, it comes with added benefit of saving time. Atton realizes its client’s requirement and offers beneficial rates on these programs, which allow them to complete this program in a short time.
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All the courses and training of Atton Institute Dubai are held strictly in conformity with the applicable regulatory framework and licensing regulations of the KHDA Dubai, and other relevant UAE and international regulations for professional education service providers. Each certified course is uniquely designed and accredited as per applicable regulatory bodies such as Project Management Institute (PMI), Continuing Professional Development (CPD), and Society for Human Resource Management (SHRM) and others. Understanding the requirements of clients and delivering it, is, yet another distinctive feature of Atton Institute Dubai. Delivering various custom-made solutions for corporate clients adjusting the courses subject, coverage and format as per client's requirements, has helped Atton earn an esteemed reputation. Atton continuously expands its collaboration and strengthens the local and international links with its partners and associates. Epitomizing such efforts is the planned delivery of a series of courses in the partnership with the International Chamber of Commerce (ICC). ICC is the world's largest business organization, representing more than 45 million companies in over 100 countries. Such partnerships and collaborations is another mere attempt of Atton to meet its objective of ensuring the sustainability of professional knowledge and skills. Each Atton graduate is a professional who: · Demonstrates an increased level of efficiency · Has gained an upper hand in skills which lead to a progressive career · Has a solid start. Be it an experienced professional or a graduate who is looking for a great career start, Atton aids everyone and instills efficiency and professionalism which helps them to start afresh. The corporate clients of Atton achieve: · A positive ROI. Atton’s goal is to guarantee that training is not only useful, modern, and up to date, but also is worth its costs and is able to generate positive financial results. · Increased level of satisfaction and loyalty of customers. Most of the courses have an important part about customer experience allowing attendees to understand the significance of clients that inevitably will result in higher clients’ satisfaction. · Profit Growth Component. Atton delivers qualified and duly trained personnel who at all levels greatly increases performance and revenue which clearly affects the company’s long-term growth perspectives.
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Leadership Traits
THE ESSENCE OF
LEADERSHIP
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or a long time, people have been admiring leaders around the world. Leaders avidly exhibit the ways to achieve goals which seem difficult. There are people who have inborn leadership qualities. Though such people are great at leading others, it is not necessary that they become good leaders. There are a few traits that make a leader desirable and lovable. A person needs to work on a few traits to acquire good leadership qualities. An abstract definition of leadership could be, ‘the action of leading a group of people or an organization’. The definition provided seems like an easy job but the truth is, it requires more than just ‘action of leading’. It involves the art of perfection in leading others and directing people. It involves making strategies to lead people towards the desired goal. It is a tough process to inspire people as it requires original ideas to motivate others. The main key to become a leader is communication. Communication is important in everyone’s life, but as a leader, it is a vital quality. In business, leadership is always linked to a person’s performance. With his/her performance, one should also be excellent at management. The leader should know how to manage the resources and deliver the resources accordingly. They should be good at communicating, inspiring and supervising others. One of the main traits of a leader is of mapping the plan to reach the goal that has been set.
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“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” – Jim Rohn
A leader possesses few qualities that make him stand out of the crowd, like the ones listed below ➢ Strategic Thinking Thinking is an integral part of us humans. A leader should think differently. His thinking should involve ideas. There should be a vision for everything he thinks. He should know where to set the goal and how to work towards reaching the goal. The leader sees the bigger picture and plans the path accordingly. With a compelling vision, a leader plans a route that is achievable. ➢ Planning and Delivery The most important thing to keep in mind is selfmotivation. One should be self-motivated to lead a crowd. A leader is an organizer, he possesses organization skills and taking the action for planning the road map. He should be skilled in managing the challenges while working on a project. ➢ People Management Managing people involves smart skills in working with others in a group as well as one to one. It is important that the followers are motivated and encouraged by the leader every now and then. Delegation is necessary when it comes to people management. Leaders have to smartly balance workloads and ensure everyone is JUNE 2019
whether the person is 10 or 80, he cannot know enough. There is no limit for expanding one’s knowledge, grab it from all the resources whenever possible. Really life experiences teach a person how to proceed. Through experience, one can learn many aspects of leadership. It is not necessary that a person learns everything in a classroom actually, he really learns from interacting with people and learning from them.
given equal opportunity to showcase their talent and their skills. The leader has to effectively recruit people as well. ➢ Change Management As it is said, ‘Change is inevitable’, it is a must that a leader is ready to adapt to new possibilities. He should efficiently manage to proceed further with his team with an accepting nature. Communication with the team should be lead to a compelling vision. He should manage to encourage his team to look at the change as an innovation. ➢ Communication The most important trait of a leader is how good he can communicate with others. Communication is a normal thing in every person’s life. A person becomes successful when he listens to others. Not only listens but actively listens and participates in the conversation by regularly giving feedback. He should be able to ask questions that are meaningful. He should possess a high level of assertiveness and deliver effective speaking Ways to Develop Leadership Skills: Leadership qualities might be inborn in a few people, but it is totally possible to inculcate leadership skills by focusing on a few applications. Leadership skills can be acquired with little changes in day to day routine. Here are 5 leadership skills to be a successful leader: 1. Practice Discipline: Being discipline is life is a trait to lead a great life. Leaders need to be disciplined in order to lead others on the correct path and in time. It is easy to start a task but it is difficult to continue it with the same enthusiasm. Practicing how to be discipline will make a huge achievement towards the desired goal of leadership. 2. Keep Learning: Learning is a never ending process, JUNE 2019
3. Listen: Listening is an amazing trait of a person. He who listens gains more insights into a topic. It develops a sense of trust in the person who is speaking. It makes the leader look more humble and approachable. When the team members know that they are being heard, they naturally will open up and share their ideas without hesitation. 4. Resolve Conflicts: In the workplace, there generally conflicts occur. The problems are mere in front of the goal. The leader should learn to resolve conflicts and yet try not to be discriminative towards any person. The leader should make people understand what is good and what is not. 5. Motivate Others: A leader should constantly keep motivating the team members. He should brainstorm to generate new ideas in the minds of his teammates. Listening to their ideas and implementing it will keep the teammates engaged in developing interaction with each other and the leader as well. A leader possesses a few characteristics which make the leader more appealing to the team. Few characteristics that a leader should have are: ➢ Honesty ➢ Delegation ➢ Good Communicator ➢ Confidence ➢ Commitment ➢ Creative and Innovative Thinking ➢ Decision-Making Capabilities ➢ Positive Attitude It isn’t necessary that leadership comes instantly, a person may face many ups and downs while shaping his leadership skills. There will be times that a person might feel like giving up, but it is really important at this time to motivate oneself and make efforts to reach the destination. T R
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professional practice. Since opening, the University has seen a range of Honorary Graduates including Yusuff Ali M.A. (Chairman and Managing Director of Lulu Group International), Colm McLoughlin (Executive Vice Chairman and Chief Executive Officer of Dubai Duty Free), Gerald Lawless (Head of Tourism and Hospitality at Dubai Holding and Chairman of the World Travel and Tourism Council), and Tim Clark (President of Emirates Airline), amongst others. As well as having all the advantages associated with being a British university, students studying at the Dubai campus can benefit from all the opportunities afforded by a dynamic and rapidly developing modern city in the heart of the Middle East, while experiencing the diverse nationalities and cultures that make up the population of Dubai. Students pursuing Bachelor’s study at the University are also able to benefit from the option to transfer their studies to the home campus in London, in their second year of study.
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he history of Middlesex University began in the late 1880’s, when two educational institutions opened their doors in North London – St Katherine’s College and the Hornsey School of Arts and Crafts. Both would become part of Middlesex Polytechnic, which was founded in 1973. Middlesex was awarded the title ‘University’ - by Royal Assent - in 1992. Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University. The campus opened in 2005 and now offers a quality UK education to over 3,200 students from more than 100 nationalities. It is a global university committed to meeting the needs and ambitions of a culturally and internationally diverse student cohort by providing challenging academic programmes underpinned by innovative research and
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The Campus is located across four buildings of Dubai Knowledge Park, occupying spacious classrooms and study areas, along with laboratories, and a dedicated student lounge 'HUB 19'; including a music room, dance studio, gaming room, and recreational lounge. Dubai Knowledge Park itself was set up in 2003 for international institutions that promote learning, with many other international universities located within the area. Middlesex University Dubai students, therefore, have the opportunity to participate in a much wider student community. Middlesex University’s quality credentials are outstanding. The University is audited by the UK’s Quality Assurance Agency (QAA) for Higher Education, and the Dubai campus is an integral part of this audit process. The Campus is subject to the same rigorous quality assurance procedures that have earned Middlesex University the highest possible endorsement from the QAA. The Dubai Campus is also licensed by the Knowledge and Human Development Authority (KDHDA). Academic programmes in Dubai have the same validation and monitoring system as in London,
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with the same examinations taken simultaneously in both cities. The Bachelor’s and Master’s degrees awarded to students of Middlesex University Dubai are therefore identical to those achieved by students at the London campus. Wherever they study – Middlesex students are prepared for a significant role within the global economy. The University's Business School has been a key player in providing business, management, and professionally accredited programmes, with a proven track record of working in partnership with both public and private sector organisations within the UAE and across the globe. Programmes include Accounting and Finance, Business Management extending 7 specialist pathways (General, Human Resource Management, Finance, Marketing, Innovation & Entrepreneurship, Project Management, and Supply Chain and Logistics), International Tourism Management, Marketing, HR, International Business, and a prestigious MBA offering 11 pathways including Finance, Marketing, Business Excellence, Innovation and Entrepreneurship, Islamic Economy, and the newly launched Healthcare Management, and Project Management. MBA alumnus Kelven Shihai Zhang, Vice President of Far East Heng Fai Façade (Zhuhai) Limited, said of his experience: “Studying at Middlesex University Dubai was a great journey - the MBA programme was elaborative and interesting, and practical to my work needs.” The programmes are designed to meet the requirements of both employers and employees in a rapidly changing and competitive job market. Many of the University’s business programmes also provide exemptions from professional body examinations such as the Association of Chartered Certified Accountants (ACCA), the Chartered Institute of Management Accountants (CIMA), and the Institute of Chartered Accountants in England and Wales (ICAEW). It also provides graduate students memberships in professional bodies such as ACCA’S Acelerate and CIMA University Schemes. Various programmes are also recognised and accredited by leading professional bodies internationally, including professional accounting bodies and the CIPD (Chartered Institute for Personnel and Development), the Chartered Institute of Marketing (CIM), and the Chartered Management Institute (CMI). Alongside such professional accreditation, the University works
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closely with leading organisations to provide students with the platform to engage with industry and work on live case studies whereby they can apply their academic knowledge into practice. Middlesex University Dubai launches a range of new programmes each year in line with the demand of the industry. Programmes launched this year include Digital Media, Data Science, MA Education (SEND) and Fashion Design. The University also provides exceptional placement opportunities with leading companies including Canon Middle East, Bloomberg ME, Emirates Airlines, SAP, Oracle, Microsoft, Warner Bros, and Ernst & Young. Such internships and opportunities are further enhanced by the University’s Careers and Employability Service, which provides guidance on interviews, CV writing workshops, one-to-one support on job applications, access to vacancies, as well as programme specific Career Days. This significant exposure to industry, students are able to apply knowledge in a professional setting by working on real life projects, meeting high profile practitioners and building industry contacts along the way. Naureen Shajahan, Alumna of BA Honours Accounting and Finance, now weeks in Deloitte as an Associate Auditor. Speaking of her experience, she commented, “During my time at University I was exposed to situations where I had to take responsibility which gave me a taste of a working environment. I don’t think I could have got such an experience elsewhere.” Alumni of the Business School have gone on to work for leading companies such as Emirates Airlines, Grant Thornton, DAMAC Hotels & Resorts, and Saatchi & Saatchi, amongst others. Paramount to the success of the students is the faculty at Middlesex University Dubai - comprising of researchers, specialist practitioners and award winning professionals with an abundance of both practical and academic experience. Many of the University’s faculty have appeared as keynote and guest speakers at research conferences all over the world, and received international recognition for their research, and are keen to instill this mindset into their students. The University prides itself on its innovative teaching approach – challenging students to put their academic knowledge into practice via internal and external activities including field trips, competitions and events.
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A STUDENT EXPERIENCE WITH A DIFFERENCE!
The University now offers short bespoke programmes specifically designed for companies and organisations based on their individual training requirements. These in-house training are customised and can be delivered as a series of short courses or as a single block of training as an intensive and immersive experience. Such short courses may include: Accounting for Non-Account Managers, Fundamentals of Coaching for Educators, Advanced Social Media Master Class, Startup and SME Planning and Optimisation, and Business Strategy and Innovation. Middlesex University Dubai was recently awarded ‘Best Media Centre’ in the region at the Forbes Middle East Higher Education Awards. The title was awarded in recognition of the outstanding curricula, achievements, and facilities of the University’s esteemed Media School. One of the highlights of the Media School is its Film programme, taught by faculty with outstanding industry credentials, who have experience in filmmaking, producing, and screenwriting. The University’s unique MDX Studios features industry-standard editing suites with colour grading suites, editing and VFX suites, an ADR booth, 4k editing facilities, and a newly-designed integrated learning space including a screening room. Middlesex University Dubai is the only university in the Middle East to be certified by Blackmagic Design.
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Skyline Un 32
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niversity The Conclusive Platform for Professional Education
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kyline University College (SUC) was established in 1990 in Sharjah, a city that has been recognized as a hub for education, culture and heritage by UNESCO. SUC was established under the patronage of H.H. Sheikh Dr. Sultan Bin Mohammed Al Qassimi, a member of the UAE Supreme Council and the Ruler of Sharjah. H.H. Sheikh Dr. Sultan Bin Mohammed Al Qassimi has always supported SUC in its pursuit to oer high-quality education. The campus is spread over 40 acres of land with all modern infrastructure facilities in the University city of Sharjah.
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Mr. Kamal Puri, the founder president along with Mr. Nitin Anand, the Executive Director of Skyline International Group and Executive Director and Chair of the Executive Council of Skyline University College, worked for Skyline's growth and expansion. With the goal of bringing the International standards of Skyline to the shores of Nigeria, Skyline Group opened Skyline University Nigeria in 2018. To deliver the highest standards of education, Skyline employs faculty members with years of experience in their fields and diverse international qualifications. Skyline has a strong focus on multiculturalism with faculty and staff from 24 nationalities; it student body is composed of 65 nationalities. This diverse community creates a learning environment that prepares students for the global workplace and instills in them the value of tolerance and respect. Skyline’s vision is to be a globally renowned university that nurtures the spirit of innovation and creativity through an Imaginative, Enterprising, and Techno-Creative Approach to education. The curriculum is continuously updated and the latest teaching methodologies are employed to keep pace with the ever-evolving technological advancement in society. All the efforts of the Skyline community have paid off as the university has graduated over 10,000 alumni who are now working as leaders in various industries including IT, Tourism, Finance, and Business, among others. Recently, Skyline has been recognized by Forbes Magazine, during the Higher Education Awards 2019, as the Best Business School in UAE. SUC offers various programs in Business and Information Technology which are fully-approved and accredited by the Ministry of Education (MOE), UAE. Under the School of Business, it offers Bachelor of Business Administration (BBA) in Tourism & Hospitality Management, Information Systems, International Business, Marketing & Retail Management, Accounting & Finance, Public Administration, Human Resource Management & Psychology and Innovation & Entrepreneurship. It offers Master of Business Administration (MBA) with Emphasis in International Business & Marketing, Finance, Strategic Human Resource Management, Strategic Management & Leadership, E-governance, Sustainable Development, and
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Project Management. Under its School of Information Technology, Skyline offers Bachelor of Science in Information Technology – Enterprise Computing program. Aside from its undergraduate and graduate programs, Skyline offers professional certification courses and degrees through Globally Certified bodies such as IATA, UFFTA, ACCA & CTH, CISCO, Microsoft, and so on. It has always been the goal of Founder President Mr. Puri to make quality education accessible to everyone regardless of the nationality, gender, religion, and financial status. This is why Skyline continues to strengthen its partnerships with various organizations. It has established strategic partnerships with government offices, corporates, consulates, communities, and schools and offers merit-based scholarships. Skyline University College encourages students to be active in a variety of competitions and other activities to nurture their entrepreneurial mindset, creativity, and skills. The faculty provide support and training to help students excel in these events. Recently, a group of Skyline students won the Dubai Financial Markets (DFM) Stock Game Competition. Skyline was declared the Best Educational Institution in the DFM Stock Game Competition which was held from April 15th to April 25th, 2019. This success is typical of our students who also had the most number of winners amongst the 30 participating universities at the DFM competition. The university, through the Skyline Entrepreneurship and Innovation Centre (SEIC), which was established in 2013 to promote entrepreneurship and innovation in the Skyline community, has been organizing the annual Business Plan and New Idea Competition for several years. The event is a platform to identify innovative business ideas and enable students to develop their understanding and ability to conceive a business start-up. During the event, several groups of students get to present their competing innovative marketing and business ideas. To expose students to the professional world, the faculty members also regularly invite entrepreneurs, CEOs, industry leaders, and alumni to share their insights so students can prepare for the global workplace. T R
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UK College of
Business and Computing Sculpting Dynamic and Smart Professionals
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he sheer pace at which the world is moving proves us that change is inevitable. This pace, magnitude and omnipresence of technologies and other factors have heralded a new dynamic, where the one to adapt constantly and innovate with speed will lead. Standing on the cusp of an already transformed world and with disruptions occurring in industries and careers, the aspiring students of today are looking for institutions and educators who will help them achieve the present- day required skills. The London based, UK College of Business and Computing Dubai Campus is one of the leading institutions that nurtures high-quality professionals. The programs at UK College of Business and Computing will not only help students keep pace with the ever-evolving world, industries, and careers, but to drive it and lead companies to the zenith of success. The Profound Academe Established in 2001, UKCBC is an independent higher education provider, whose central belief is to add professional value to every student. The fascinating brand story of this college should be portrayed with the confidence it deserves. During the JUNE 2019
initial years of its inception, UKCBC started with teaching Higher National Diplomas, Postgraduate Diplomas and Association of Chartered Certified Accountants (ACCA) courses from their Wentworth House campus in Gants Hill, East London. Following significant growth over the years, UKCBC expanded further into Central and Greater London with 4 additional campuses in Lords House, Park Royal, Cricklewood, Holborn and an English language branch, UK College of English (UKCE). The launch of UKCBC’s Dubai Campus in the summer of 2018 is the first step towards the College’s international expansion and indicating strategic growth and showing us the prominence of this college. This campus was established with an aim to deliver affordable, quality education to local and international students in the Middle East. Being the first British Technical & Vocational Education and Training (TVET) provider in the UAE, the college aims to add value to the growing demand for vocational qualifications in the region through a skills-based teaching structure designed to help students stand out to employers.
This Dubai campus kicked off with providing BTEC Diplomas in Business alongside English language and introductory ACCA courses. Since then, it has introduced a variety of courses to suit the needs of the student body including BTEC Diplomas and Higher National Diplomas (HND) in Business, Computing and Engineering, a full suite of ACCA qualifications, IELTS Training & Testing, and General English Language courses across all levels. The programs are designed in consultation with employers to equip students with the skills and expertise needed to perform their jobs with confidence and meet the demands of modern businesses. The qualifications, awarded by Pearson, the worlds’ largest learning company, have excelled in producing students who outshine in any demanding professional environment. The Ultra-Modern Substructure The greatest asset an educational institution holds apart from its competent lecturers is its infrastructure and facilities. UK College of Business and Computing, Dubai has the finest amenities for its students. Located in the heart of Dubai International Academic City (DIAC), a student hub and home to many international
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universities; UKCBC Dubai aims to be one of the most innovative and affordable education providers in the area. Spread over 19,000 square feet, this campus has modern classrooms, versatile computer labs, a fullyequipped library and a theatre-style auditorium. Other support facilities of the college include, designated male and female prayer rooms, a relaxing student lounge, communal green areas and a food court within the DIAC premises. Aiming for the holistic development of students, it proudly speaks about its warm and friendly environment where students can look forward to learning through a variety of different methods. The administration team of this college works closely with the academic staff to provide excellent student support and guidance throughout students’ career progression. This student-centric college aids its learners at every step of their educational journey. The excellent support system manages all the visa application process for local and international students, provides comfortable accommodations and convenient transportation options to and from different Emirates within UAE. The Academic Rigor Aligned to meet the highest tier of educational standard, UKCBC offers a
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variety of Business courses starting from a high school completion diploma level. The prime focus of these qualifications is on the development of practical, industry-based skills that allow these students to transfer to over 200 universities worldwide or gain entry level employment. It follows the vocational qualification route towards higher education, providing BTEC Level 2 Diploma (High School Completion Diploma), BTEC Level 3 Extended Diploma (Applied Foundations) and Higher National Diploma (HND) in Business, equivalent to the first two years of a university degree. BTEC Level 2 Diploma in Business, a 12-month course: offers an ideal point of entry for those looking to move into a professional business role. Equivalent to a High School certificate, this 12-month programme helps students progress in their career in a cost-effective manner. This course ensures the skills acquired are recognized by universities and employers globally, providing an excellent pathway to aspiring students. BTEC Level 3 Extended Diploma in Business, also a 12-month course; is a stepping stone to higher qualifications in business and management. Students aged 16 and above, can benefit from this applied foundation course to boost
university applications for an undergraduate degree or gain entry level employment. This vocational qualification offers in-depth knowledge of various business concepts, processes, techniques and strategies to help them gain an intermediate professional understanding of the industry. Higher National Diploma (HND) in Business; is a 24-month course focused on the practical application of knowledge, helping students develop the necessary skills required to solve problems creatively and adapt to various workplace challenges. This qualification provides students with a strong understanding of various areas of study like marketing, management, logistics, human resource or accounting. Remarkable Scholarships & Bursaries Education is one such privilege that is yet not received by all and some of the students put tremendous effort in just reaching college every day. Finance is one of the deterrents that hinder students and working professionals from seeking higher education, however, with the right assistance, this hindrance can be eliminated. Initiated with an aim to eliminate this barrier, the college offers several partial scholarships and grants divided over the duration of the course of study.
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Some of the scholarships awarded are as follows: Early Bird Discount: Students can avail special early enrolment grants of up to AED 3,000 + an iPad Mini 4 to aid in their academic journey by enrolling before specified cut-off dates. Family discount: Siblings from the same family can join any of the college’s course at UKCBC and avail a 10% discount for each year they both will be studying together at Campus. Talent Discount: It offers 10% off on tuition fees for extraordinary students in sports, creativity or work experience. Partner school scholarships: All GEMS and other partner schools are applicable to 15% off tuition fees ESAAD, DEWA and Emirati scholarship: ESAAD Card holders, DEWA employees and Emirati students receive up to 40% off total tuition fees. ACCA Merit Scholarship Programme: Students with exceptional results in their respective grade 12 final exams in Accounting can receive up to 100% year-round scholarship for the college’s ACCA programmes. Apart from the aforesaid, UKBC also offer scholarships for select expat nationalities.
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Global Partnerships In an effort to offer truly global qualifications with extraordinary value, UKCBC has entered several global partnerships that allow students and graduates to gain international recognition for their qualifications. Students completing a Higher National Diploma in Business at the Dubai Campus are able to progress directly into the third year of Bath Spa University, UK for the BA Hons in Business & Management degree. Similarly, students completing the BTEC Level 3 Extended Diploma in Business can seamlessly transfer to University of Birmingham – Dubai Campus for the BSc Hons Business Management degree. Navigating the Path towards a Prospering Career UKBC’s history of turning out exceptional graduates has earned it an estimable reputation. Its BTEC qualifications in Business focus not only on the theory but the practical application of skills required in a working environment where the students get hands-on industry experience. BTEC diplomas offer students valuable entry-level work experience which helps them reach the finish line of the race for getting employed at first. UKCBC promotes vocational qualifications and focuses
on skills-based learning by thus, allowing its students to have workready skills to make them stand out to recruiters. The readiness and skillscentric structure of vocational qualifications allow most BTEC students to gain employment within 6 months of graduation. UKBC’s qualifications put heavy emphasis on instilling industry and management skills as well as training in specific fields of Business which has resulted in students getting a solid foundation in kick-starting their careers. Awarded by Pearson, the world's largest learning company, all the qualifications of UKBC not only satisfy the local market needs but also equip students with practical skills that are appreciated in any international market. Upon graduation, UKBC students demonstrate characteristics like confidence, professionalism and are equipped with all the industry required skills. This college has made it point to ensure that its business programmes makes a constructive contribution to solving the problems posed by the transition from education to employment, ensuring that the future generation has the necessary skills the economy needs. T R
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lobally, the MBA numbers are declining. Specialist masters and pre-experience masters are increasingly popular but most business schools still see the MBA as a course they must oer and rankings they must compete in. A survey conducted by AMBA (2016) has concluded that MBA graduates reported that the topics they found most useful were the strategy, business and management, ďŹ nance and accounting, and leadership skills, while the least useful were IT, economics, operations management,and risk management. Furthermore, the study states that over 90% of employers in the AMBA survey said they need people with big data skills, familiar with new technologies and with digital marketing in the next 3 years. 89% of employers said they need people able to manage stress.
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Standing out among the crowd, the University of Wollongong in Dubai imparts knowledge and fosters global leaders who are committed to success in their professional and personal endeavors. The programs at UOWD will not only help students keep pace with all the emerging trends but, lead the world and industries. Immersed in the ethos of world-class academic excellence and professionalism, UOWD stands tall as one of the ďŹ nest universities in the UAE. Established in 1993 by the topranking University of Wollongong (UOW) Australia, UOWD has more than 3,500 students and a graduate network of more than 11,250 alumni. The long-lasting reputation of academic excellence, graduate employability, quality integrity, research, innovation and a unique student experience has helped the university carve the niche as one of the prominent institutes in Dubai. JUNE 2019
UNIVERSITY OF WOLLONGONG Modelling Excellence & Bringing Perfection
and from Dubai Internet City Metro station. Other public transport links such as bus services and taxis are also easily accessible from the campus. However, it plans to move to a new dedicated 200,000 square foot campus building, also located in Dubai Knowledge Park by the year 2020. Featuring state-of-the-art facilities housed in a modern architectural design, the new campus will enrich the University's teaching approach, with flexible, technologydriven curricula that match the skill needs of Dubai Expo 2020 and its legacy. Imparting Value, Knowledge, and Professional Skills
Gateway to an Immersive World Benefiting from its location, the institution is in the prime site of both local and commuting students. Located in the heart of Dubai, UAE’s biggest and fastest growing business capital, the university provides its students with opportunities to broaden their international perspective and equip them with the skills to become global change-makers. It is an ideal choice for overseas students looking for a high quality internationally recognised degree, close to home. UOWD also supports the visa process for non-resident students who wish to enroll in a full-time study program. Backing the university’s unique features is its state-of-theart facilities. Currently based in Dubai Knowledge Park, UOWD shares a location with several other universities and institutions. It has a regular shuttle bus service running to
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UOWD’s commitment to offering par exceptional education has resulted in its spectacular growth. Being an international teaching and research institution offering topnotch, quality driven learning programs, the University is committed to: • making a significant contribution to educational and professional learning; • enabling high calibre undergraduate and postgraduate students to pursue their educational goals, determine the direction of their lives, and contribute significantly to their profession, community, and society; • providing an international learning experience, so that students value cultural diversity; • recruiting academic and administrative staffs, who are of the highest quality, are committed to integrating the need for quality assurance with the need for change, promoting innovation and creating an environment of continuous improvement. UOWD is truly a dynamic and diverse institution that offers a broad spectrum of programs in Business, Engineering,
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Information Sciences as well as Humanities, Social Sciences and Health, aiming to develop graduates who are ethical, mobile, technologically literate and ready for multicultural workplaces. Along with enabling graduates to pursue rewarding careers, the programs offered by UOWD are relevant and industry related with a strong focus on encouraging creative and critical thinking, problem-solving and the development of unique leadership skillsets. All of the programs put forward by UOWD are aligned with national priorities yet tailored to meet the demands and needs of the global employment market. Supporting these unique programs are the highly respected academics from across the globe who brings with them extensive teaching, research and industry experience. UOWD’s faculty are active researchers and focused on producing outstanding research with outcomes that will benefit the community on a regional and international level. With all this in place, the aid of industry experts the university gets is an additional asset. It helps in integrating the real-world practices with theory ensuring our students are equipped to address complex business problems. Completing the community of UOWD is its more than 11,250 alumni, which includes many high profile graduates in senior positions in public and private sectors across the region. This has given the students easy access to connect with the strong alumni network. Promoting Entrepreneurial Excellence UOWD, one of Dubai’s oldest private and most prestigious and accredited University are very much on the move. The business programs offered by this university help students to stay at pace with the changing world and outperform at every stage and show boundless confidence. The Master of Business Administration, a flagship program of the University, has improved with years. It is the first program at UOWD that features blended learning methods. This program is delivered in a condensed mode, with subjects being delivered over 3 weekends each semester. The core subjects are designed to engage students with industry leaders and networking opportunities. Additionally, all the subjects offered at the university will give students the opportunity to engage in study trips abroad, real-time Master Classes, and conference activities with senior executives and knowledge experts. In addition to this, it also offers several other Business Programs including the Master of Business (with 6 specializations), Master of Quality Management, Master of Science (Logistics & Supply Chain Management) and the Master of Applied Finance (with 3 specializations). On undergraduate level, the university offers the
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Prof. Payyazhi Jayashree Acting Dean
Bachelor of Business Administration and the BCom degree programs (with 6 specializations). The program BCom in Accountancy is also accredited by professional bodies such as ACCA, CIMA and CPA Australia. Apart from these, the university organizes several forums, seminars and guest lectures throughout the year, inviting industry experts to do a presentation on a topic of interest related to the industry and program, keeping in mind the potential students, public, alumni. It also encourages students to attend numerous fairs and exhibitions, locally and internationally (including schools) and even host open days in Dubai, Abu Dhabi and Sharjah throughout the year. Spearheaded by Prof. Payyazhi Jayashree, the Acting Dean for the Faculty of Business, UOWD is continuously evolving and has further extended its offerings. She has pursued collaborations with high-ranked global Business Schools to strengthen their global interconnectedness, which is fundamental to growth and innovation. Under her sheer guidance, UOWD is now collaborating with Munich Business Academy, with an objective for Master of Business (Innovation and Entrepreneurship) and Master of Business (International Business) students to participate in a boot-camp conducted by highly successful startups in Germany. Aid at Every Step The prime focus on being the wellbeing of students, UOWD leaves no stones unturned to offer unparalleled opportunities that help its students to launch an impactful career. This university provides a range of
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scholarships offering financial support to new and continuing students, at the commencement of each semester. Assistance for new and continuing students at undergraduate and postgraduate level ranges from 15% to 50% of tuition fee costs. However, these Scholarships are not transferable to the University of Wollongong in Australia. All Scholarships are subjected to fulfilling certain terms and conditions. The following are the scholarship schemes provided by UOWD: • Academic Merit Scholarships • Sports Scholarships - Adam Gilchrist Sports Award Financial Aid Adam Gilchrist Sports Awards Named after Australian cricketer and University of Wollongong ambassador, Mr Adam Gilchrist AM, this award is an annual title. It is bestowed on two recipients, at either undergraduate or postgraduate level, in the autumn semester. It offers the recipients a 50% bursary on their tuition fees for the duration of their studies (subject to maintaining specified academic standards, sporting participation and enrolment criteria). Applicants for the Adam Gilchrist Sports Award must be a current and selected representative member of a sport (individual or team) in which UOWD fields an official team and/or competes on a regular basis. These include football, basketball (Men’s and Women’s), volleyball, table tennis and cricket. You must participate at the emirate/state, national or international level and the sport must be sanctioned, authorised and/or controlled by a representative body (an association, federation, or committee) at a state, national or international level.
The University of Wollongong in Dubai offers financial aid to undergraduate students in the autumn and spring semesters of every academic year. This financial assistance from the university is intended to help students who have limited financial resources to fund their higher education. Financial aid is available for new students and it covers proportion tuition fees only, for each semester of one academic year The University always benchmarks its offerings against other institutions. More than half of the graduates of UOWD have secured their first job within the first six months of completing their degrees. It is consistently ranked in the top 1% of universities in the world for the quality of our graduates in the 2019 QS Graduate Employability Rankings meaning that our graduates are highly sought-after candidates.
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EduTalk
No, Humanities are not outdated ! A
s demonstrated by the profound emotion that the recent fire in Notre-Dame de Paris evoked all around the world, humans cannot only settle for material comfort and technological advances. The latter are certainly necessary and modern technology as well as artificial intelligence will probably facilitate the rapid reconstruction of the damaged cathedral. But everybody also needs beauty and spirituality. For individuals, as well as for nations, it is essential to look not only forward or at the present but also backward, to ask their roots, to know the tangible and intangible heritage that the previous generations bequeathed to them. As Sheikh Zayed said, “He who does not have a past, will not have a present or a future”. That is what Humanities make possible. In the occidental scholar tradition, Humanities consisted in studying Greek and Latin authors of antiquity. Now, they consist in studying History, History of art, Literature, Philosophy. As suggested by their appellation, they put humankind at the heart of their lesson. However, some people think they are outdated and inadequate to meet the needs of the contemporary world. Quite the contrary, they are now more than ever necessary in our societies which surrender to the mirage of technicality, are living in permanent zapping, only in the present moment or in these solipsistic and repeated selfies. Because they are an invitation to ponder the history of major civilizations, the masterpieces of art and literature
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and great philosophical texts, Humanities give a general culture broader than any specialized skills of technological modern education. Specialists are needed in many sectors. For example, in medicine. But specialists are never better than when they have a broad general knowledge and when they are, consequently, not captive of their specialization. To speak further about medicine, some people find that it became too technical and that the practitioners are sometimes more attentive to their screens or to the analysis results than to the patient himself. That is why the introduction of Humanities in the medical studies is now discussed by some countries. Actually, there is no incompatibility between Humanities and modern technology. They could be complementary. Proof of this is the development of Digital Humanities. These consist in using the digital innovations in the different fields of Humanities. This represents a comprehensive renewal for research and offers many practical applications in the sectors of publishing, journalism or archives management. In the 16th century, Humanities participated in the Renaissance. Digital Humanities will perhaps participate tomorrow in a new Renaissance. In any event, they will certainly create new job opportunities for students in History, History of art, Literature or Philosophy in broader fields than people generally believe. Indeed, career opportunities exist not only in teaching but also in journalism, communication,
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Dr Vital Rambaud Assistant Professor at Sorbonne University
media, publishing, public service, administration, tourism, heritage institutes, cultural relations… Because Humanities develop skills of analysis, synthesis and clear expression, companies are ready to welcome these students. Even, for several years now, some prestigious companies launched with Sorbonne University, in Paris, the “Opération Phénix” — from the name of the mythological bird which is reborn from its own ashes — to facilitate the integration of graduate students in Humanities in the business world. Furthermore, the knowledge of great men of the past, great artists, great authors, great philosophers also gives us the ability to rise above events and take distance from them. Humanities help to assess appropriately and to not let ourselves be fooled by the “hypermediatization” of the contemporary society. In this age of social media, critical thinking, which is developed by Humanities through the examination and discussion of the works and texts, is probably the best way to escape fake news. Humanities bring freedom. They also bring freedom when, whatever the external circumstances are, they allow to seek refuge in the contemplation of art pieces, the recitation of poetry, the meditation on a philosophical work or the recollection of historical events. Montesquieu, the French eighteenth century writer, used to tell that he never had any sorrow that would not have been appeased by one hour of reading.
About the Author Dr Vital Rambaud is Assistant Professor at Sorbonne University in Paris and State Doctor in French Literature. Since 2011, he is the Head of Department of French Studies at Sorbonne University Abu Dhabi. His research interests include French Literature of nineteenth and Twentieth centuries.
madness and crime to which intolerance leads. While intolerance is, as now, raging around the world, it is not an useless lesson. Because they enable us to discover and appreciate what is different, Humanities also teach to be open to others and to accept other cultures and civilizations. That is not outdated, especially when 2019 is the year of the Tolerance in the UAE. T R
Humanities make their followers not only free but also tolerant. They highlight the terrible impact of all kinds of
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