Island Business Magazine, November 2009 by TKZ Media Ltd

Start-ups and expansions Recession busting companies

Also in this issue... ISLAND BUSINESS

SPECIAL REPORT

COMPANY PROFILE

CHAMBER MATTERS

OC Group - how an Island company became a world leader in the professional sailing arena

Trading Standards - we explore the difficult business of maintaining standards

The sum of the parts Tracware, ten years old and flying high in aviation

The Chamberâ&#x20AC;&#x2122;s AGM, Chamber people, and new members

CONTENTS

NOVEMBER 2009

President’s foreword

elcome everyone to the new look ‘Island Business’ magazine, the first to be published by The Knowledge Zone, which builds on previous good work and which we hope that you will enjoy. The printed magazine, along with an online edition, will provide a regularly updated resource for readers and contributors alike and any feedback that you may have would be welcomed. The Chamber’s AGM was recently held at the Gurnard Pines and it was good to see a high attendance with both new and familiar faces. The lunch and networking opportunity were well received and it was good to report to members on a very positive year. I would like to welcome newly appointed Board Members and thank those who stood down for their support and good work. I started my last year of the Presidency at the AGM so will be concentrating not only on the business of the Chamber, but also ensuring a smooth hand-over to my successor in twelve month’s time. It also means that I only have to rack my brains for another ten forewords for this great magazine – definitely one of the more challenging aspects of the role! Inside this issue, there are features on start-up businesses and on those who are expanding – all in the face of the current financial climate, which is greatly encouraging. With the wide range of help and training available from a number of areas (including the Chamber), there are more opportunities for people to go it alone and, importantly, survive beyond the first few difficult years. Our collaboration with the Council to promote the Island’s tourism has recently come in for some inaccurate and unfounded criticism from a very small minority. With great marketing products and the support of a growing membership, we continue to be confident that our work is most definitely of benefit to the Island’s economy. As a ‘not for profit’ organization, the Chamber invests all of the financial surplus from tactical marketing products into the wider strategic marketing campaign to promote the Island as a great holiday destination. With the evenings drawing in and the mornings dark and chilly, my next foreword will, amazingly, be the Christmas issue – but, for now, I’m going to steer well clear of the subject! Don’t forget the Business Awards night on the 27 November – there may still be some tickets available for this popular event.

A round up of business news

11 THE EXPERT’S VIEW Information technology and communication

Contact the team ib@theknowledgezone.net

Editor Steve Sleight

Administration and enquiries Tanya Sleight tanya.sleight@theknowledgezone.net

Advertising Sales Amanda Bartlett amanda.bartlett@theknowledgezone.net

0118 934 4208 For IW Chamber Editor (Chamber) Kevin Wilson kevin.wilson@iwchamber.co.uk

TKZ

FEATURE Start-ups and expansions recession-busting companies

15 THE EXPERT’S VIEW Money matters

SPECIAL REPORT Keeping up the standards - a look at the work of the Island’s Trading Standards office

19 THE EXPERT’S VIEW Legally speaking

Published by The Knowledge Zone Ltd

Editorial team Louisa Mamakou Zara MacAlister Sara Coombes

ISLAND BUSINESS OC Group - how an Island company became a world leader in the professional sailing arena

Steve Porter President IWCCTI

Art Editor Karen Holloway

NEWS

Managing Editor (Chamber) Zoe Stroud

While every care has been taken to ensure the accuracy of Island Business magazine the publishers do not accept any liability or provide any guarantee that the information is accurate, complete, or up to date. The publisher and its employees and contractors have used their best efforts in preparing these pages and this publication but make no warranty of any kind, expressed or

implied, with regard to the information supplied. The views of contributors do not necessarily represent those of the publisher or the IW Chamber of Commerce. The Knowledge Zone Ltd. and its employees and contractors shall not be liable in the event of incidental or consequential damages in connection with, or arising out of, the providing of the information offered here.

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For more great content visit

www.islandbusinessonline.co.uk Contact TKZ The Knowledge Zone Ltd. 5-9 Baring Chambers 13 Denmark Road, Cowes Isle of Wight PO31 7EX 01983 245505 ib@theknowledgezone.net www.islandbusinessonline.co.uk Isle of Wight Chamber of Commerce Mill Court, Furrlongs, Newport Isle of Wight, PO30 2AA 01983 520777 chamber@iwchamber.co.uk To join the Chamber call 01983 520777 Island Business magazine is printed on 75% recycled paper and 25% from sustainable sources Island Business magazine is printed by Crossprint, an ISO 9001 registered printer based on the Isle of Wight.

COMPANY PROFILE Tracware - ten years old and flying high in aviation

CHAMBER MATTERS Reporting on the Chamber’s AGM, a team member profile, and lots of new members

THE BACK PAGE RUBS - Really Useful Business Stuff - plus Steve Blamire’s musings on the impact of the new media revolution on Island media, together with Rupert Besley’s unique perspective 1

THE STARTING LINE BY THE EDITOR

elcome to the new incarnation of Island Business Magazine. Just as the popular and long-lasting show Dr Who stays fresh thanks to the Doctor's occasional regeneration, so Island Business is entering a new phase. We’d like to thank our predecessor, 60 Mile Publishing, for their great work over the last four years, which provides us with an excellent springboard to take the title forward. We hope you like the new look of the magazine. Please give us your feedback to help us deliver the magazine you want to read. If you know our other publications you’ll know that we’re passionate about content and we relish the challenge of bringing you interesting and relevant content in this magazine, on the new Island Business Online web site, and through video reports that will bring you a new perspective on Island businesses, people, and news. In this issue, we’re delighted to welcome our Expert View columnists, Jonathan Thornton, Lance Terry, and Kevin Fielder who will be sharing their knowledge with us on ITC, money, and legal matters respectively. Also joining us is Steve Blamire who’ll be writing our Back Page column, Changing Times, with a monthly visual comment from Rupert Besley. One of the many things we're excited about is discovering the wonderful and interesting businesses and their people that are based on the Island. There is a rich vein of stories out there and we'd welcome your help in bringing them to light. Over the next few months we'll be bringing you special features, including Island grown – produce from a green island, Hospitality – giving your guests a special experience, and Creative Island – innovating your way to success. Next month it will be Finance – the life blood of business. If you know of any interesting Island companies that should be featured in these reports please do let us know. Contact the editorial team at ib@theknowleddgezone.net or on 01983 245505.

IN THE NEXT ISSUE DECEMBER 2009/JANUARY 2010 Published 8 December • Finance - the life blood of business • The cost burden for business – how much! • Who’s there to help – the Island’s business support network • Young Chamber – incubating future business talent • Chamber Business Awards for Excellence – the results 2

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Recovery hopes dashed

ust when results from the latest British Chambers of Commerce Economic Survey suggested that the UK is on the brink of leaving recession, along came the preliminary GDP figures for the third quarter of 2009 to dampen recovery hopes. Dr Adam Marshall, Director of Policy at the British Chambers of Commerce (BCC), said: "These figures make sobering reading. Continued intervention – including help for businesses to access finance, and incentives to promote investment – is still needed. Above all else, business confidence must be nurtured, to ensure that recovery is not further delayed.

"The third quarter figures reinforce the findings of our Quarterly Economic Survey – which showed that business conditions had improved, but were still not strong enough to confirm a return to growth. Talk of an end to the recession was premature." David Kern, Chief Economist at the BCC added: “All sectors recorded declines in Q3, and the private sector recorded bigger declines than the public sector. "The risks facing the economy are serious and forceful corrective action is still needed. The figures strongly support our view that the MPC must increase the stimulus provided by Quantitative Easing, and must take action to boost bank lending.”

Supporting new business start-ups

ew moves to strengthen support for business start-ups have been announced by the Isle of Wight Chamber of Commerce, Tourism and Industry. The Isle of Wight Lottery Business Start Up programme is being delivered in conjunction with the IW Enterprise Agency, and sponsored by Barclays. It is designed to give people the skills and understanding they need to enter self-employment. It includes an initial half-day seminar designed to test and refine business ideas, followed up with a full day session covering issues including marketing, business planning, and finance, for those who are determined to start up in business. The sessions are provided free of charge. Their cost is subsidised to the value of £225 per delegate.

New businesses which complete the programme can be assisted through the process of applying for an interestfree loan from the Isle of Wight Lottery, if needed. They will also be offered membership of the Chamber, which opens up a wide range of additional support, as well as financial benefits. Course dates are: Half-day course Thursday, 12 November and Thursday, 19 November - Thursday, 10 December and Thursday, 17 December Full day course Monday, 23 November and Monday, 21 December All sessions will be held at the Chamber’s offices at Mill Court Business Centre, Furrlongs, Newport. For more information and to book a place, call Karen on 01983 529888.

The triumph of recognition

he Isle of Wight won four Silver and four Highly Commended Awards at the Tourism ExSEllence Awards. The Isle of Wight winners included Mersley Farm Self Catering Barns and Cottages, Newchurch, which picked up a Silver for Self Catering Holiday of the Year, as did the Seaview Wildlife Encounter, Flamingo Park (Best Tourism Experience), the Old Mill Holiday Park (Caravan/Holiday Park of the Year), and the Isle of Wight Walking Festival (Tourism Event of the Year). Lorraine Adams, Director of Seaview Wildlife Encounter, was thrilled that the park has done so well against some much larger competitors and said after

the awards ceremony: "We had a fantastic night; it felt like being at the Oscars!" A clutch of Highly Commended Awards went to The Garlic Farm at Newchurch (Flavour of the South East), and Bedford Lodge, Shanklin (Sustainable Tourism Award), as well as Sunny Bay Apartments, Shanklin, (Access for All), and The Orchards Holiday Park, Newbridge, (Caravan/Holiday Park of the Year). More information about this year’s Tourism ExSEllence Awards can be found at: www.getdiscovered2009.co.uk

NEWS

NOVEMBER 2009

Italian style uses SP materials

sle of Wight based SP, internationally renowned supplier of composite materials for leading boat builders worldwide, was the choice for Italian boat builder Cantieri di Baia when planning to use higher tech materials for the latest edition to its Baia 50 range. SP has also secured an agreement to supply

materials and engineering for Finnish yacht builder, Nautor’s Swan. The contract, which ensures that SP will be involved in a new range of Nautor yachts, is confirmed as SP completes its work on the new Swan 60 and the Swan 80, two semi-production high performance yachts.

Island fashion proves to be a winner

xclusive brands, the personal touch, and accessible prices – that’s the winning formula for Mia, a new boutique in Union Street, Ryde. Mia opened its doors in September and owner Maria Guy was restocking the shelves and rails just two weeks later. Maria has 20 years' experience in the fashion business, most recently as head of buying and design at House of Fraser, and she is loving her new way of life. “I was born and raised in Shanklin, and now I am living there again, it really feels like coming back home,” she said. “It took me some time to find the right location for the shop, but I have been delighted by the response. “I find labels that are exclusive to the island, and the fashion and accessories appeal to all ages.” Brands at Mia include Part Two, Nougat London, Vera Moda, and Uttam. “I did consider various options,” said Maria. “But in the end I felt that it was best to stick to fashion, which is what I know.” Maria was also one of the top fashion consultants on the popular ‘10 Years Younger’ television series, where she advised on the key trends of the season www.islandbusinessonline.co.uk

Mobile screening is a picture of health

hamber Health’s mobile screening unit has been highlighted as an example of best practice and has won the island NHS Chairman's Award for Improving Health and Reducing Inequalities. Jenni Edgington, outgoing Lead Nurse for Chamber Health, said: ”We were delighted to receive this award. By improving the health of working adults, it is important to remember that we are contributing to the Island's economy.” Chamber Health, launched last year as a joint initiative between the Chamber of Commerce and NHS, recently secured a new contract to provide health screening programmes on behalf of NHS Isle of Wight until March 2011. Under the new contract, Chamber Health will provide vascular checks and health information directly to employees in their workplace. Heather Lovell, Head of Strategy and Partnerships for IW NHS, said: “Meeting the challenge of reaching our target group with assessments for risk factors of cardiovascular disease within the working age population was the beginning of our very successful partnership with IW Chamber Health. “The professionalism and ‘can do’ attitude produced a very successful service for our working community. The project exceeded every expectation and has allowed us to invest in a further extension of the project including early awareness and detection of cancer.”

Making Worx work

and how they should be worn, and encouraged women to try new and different styles, to help make them feel more confident. Mia, 63 Union Street, Ryde; 01983 810581.

he Worx is looking to extend its vocational training programme and is keen to work with more Island businesses. Since its launch a year ago, the unit has helped more than 60 young people learn new skills. Kelly Burke, project coordinator, said: “The Worx allows young people with special needs to gain confidence and develop the skills and qualities that island businesses would seek in future employees.” The Worx welcomes the donation of materials, and offers of work experience. Kelly is also keen to expand commercial activity, by supplying products available to purchase from island retail outlets. For more information or to get involved, contact Suzanne Hudson on 01983 857209 or email: suzanne@stcatherines.org.uk. 3

NEWS

Isle of Wight company wins Green Award

sland-based Hybrid Marine has won PBO magazine's inaugural Green Product of the Year Award. The Sandown-based engineers were honoured for their hybrid diesel/electric drive. Graeme Hawksley, Managing Director, said: "We have been developing our hybrid technology over the last seven years and it’s very gratifying to receive this recognition. We have introduced to the market parallel hybrid systems that provide a clean and quiet electric drive while still maintaining the ultimate power and reliability of the diesel for when the going gets tough. "Our hybrids also double as powerful generators and together with the regenerative capability, there is significant scope for reducing the use of fossil fuel. Our system provides many features at a realistic price. "We are an Isle of Wight company poised for rapid expansion and will bring quality jobs to the Island. We’re immensely proud to be contributing to the green Island ethos."

Fast track for exporters

sland exporters now have a fast track route to sorting out their paperwork. The Isle of Wight Chamber of Commerce, Tourism and Industry offers e-certification, which means Chamber members can save time and money on documentation. The new web-based system stores information, making it simpler to complete forms for repeat exports, and members no longer have to use couriers or staff to deliver documents and wait for Chamber clearance. Businesses wanting to take advantage of the new service need to register first, and take part in a short training course which can be held at the Chamber offices or at their premises for larger numbers. For more information, send a message to barry.groves@iwchamber.co.uk 4

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Brading waxworks closure a 'sad loss'

he decision to close the waxworks in Brading has been described as a 'sad loss' for the Isle of Wight's tourism industry. The Isle of Wight Chamber of Commerce, Tourism and Industry said the closure, due to take effect in January 2010, was an indication of the impact the national recession was having on businesses across all sectors. Dean Pascall, Chamber General Manager, said: "We know that Island tourism held up very well this year, so the closure of Brading the Experience is a particularly sad loss.

"Our enquiries show that, just as in any business sector, people are having mixed fortunes. Feedback suggests that many are feeling the pinch because of the credit crunch, and although we are encouraged by signs that the national economy is beginning to pick up again, news of the closure of the waxworks is a reminder that conditions are still very challenging, and that we need to work closely together. "For our part, we will continue to work with tourism businesses and our partners as we seek to promote the Isle of Wight as the UK’s leading holiday destination, and create the conditions for success."

Fast new solution to expand living space

sland-based timber engineering specialist, Gibbs Timber Frame, has introduced a new concept to extend a home in days not months. Their EASI-SPACE product is prefabricated and provides a quality controlled, factory-built solution to fast track the messy and time consuming process of traditionally built extensions. Whether you need a utility room, an extended kitchen, or a home office, the modular extension concept delivers quick, functional eco-friendly results that simplify the logistics of home extensions. Gibbs Timber Frame’s experience of timber engineering and factory production ensures the benefit of quality control to the latest building standards and regulations and a potential reduction of up to 80% of messy, on-site work. Company founder, and Managing Director, Ashley Gibbs said: "The EASISPACE concept overcomes the disruption to family life that is such a problem with

traditional extension building and the inherent wet trades. Our speed of manufacture reduces the overall build time and coupled with pre-formed ducts for the utility services and high insulation values, the customer obtains a secure, weather proof, durable product with the minimum of fuss." The new, permitted development planning regulations that came into force in October 2008 allow extensions up to three metres deep (four for detached houses) to be built without the need for planning consent, which can saving long planning application times and cost. Gibbs Timber Frame can also offer a breakthrough in ground work. Using a foundation system of screw piles, deep dug foundations can be eliminated. Foundations can be completed and ready for extension module in one day. For further information on EASISPACE call 01983 522188 or visit www.gibbstimberframe.co.uk

Sailing along with Sea View Yacht Club and IoW Chamber of Commerce

beautifully sunny afternoon in late September saw intrepid members of the Isle of Wight Chamber of Commerce assemble at Sea View Yacht Club in readiness for a sail on the Seaview Mermaids. Claire Howarth, the Chamber's Tourism Officer, greeted visitors to Sea View Yacht Club on Friday, 25 September, where a small band of business representatives and Chamber members gathered for an opportunity to enjoy the waters of the Solent and do some all important networking. See the full story on Island Business Online.

NOVEMBER 2009

YCUK brings education and business together

oung Chamber UK (YCUK) is celebrating a major landmark after securing the involvement of 260 schools in England, more than four times the number involved two years ago. The concept was born on the Isle of Wight in 2001, and the first pilot scheme was established two years later. The idea gathered momentum, and in 2007 the Government recognised its benefits to the national economy, and awarded the funding that has fuelled its growth. A year later, 145 Young Chambers were established across the country, and that number has now increased to 260, 60 more than the Government’s target. Now, YCUK is planning to have Young Chambers in place at more than 2,000 schools by 2014, and is in discussions with the Scottish Executive and Welsh Assembly to spread the message to their schools, too. YCUK chief executive Kevin Smith said: "The numbers are impressive, but the

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real significance is in the difference Young Chamber is making to people's lives, helping young people achieve their potential by making informed decisions about their future careers." Around 120,000 students took part in Young Chamber activities during the 2008/9 academic year, and they were supported by 4,000 businesses, whose employees contributed 22,000 hours. Kevin added: "The young people, the schools and the businesses who benefit from Young Chamber are living proof of just what can be achieved, no matter what the economic conditions. “It's a powerful message at a time when the country is seeking sustainable solutions for the development of a strong economy.” Neville Reyner CBE DL, Chairman of YCUK and president of the British Chambers of Commerce, said: "There is a vital need for young people to be aware of and understand the important value of business and its contribution to

NEWS

economic prosperity of the UK. "We are pleased with the progress that Young Chamber has made in such a short space of time and proud to be playing a significant part in helping young people to be the driving force of future UK economic development. “The expansion of Young Chamber is a success story and we should all celebrate the good work that is being done around the country, work which yields benefits for students and businesses, and of course the national economy." Visit www.youngchamber.com for more information on YCUK

NEWS IN BRIEF Get tickets for Excellence Awards Tickets are now available for the annual Isle of Wight Chamber Business Awards for Excellence to be held at the Cowes Yacht Haven on Friday, 27 November. The gala evening will take the theme of 'Fire and Ice' so you can be sure of an exciting evening with a four course meal and superb entertainment. Call now to book your tickets on 01983 520777 or email the Chamber at chamber@iwchamber.co.uk

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Consumers hold out for a bargain before moving

Two-thirds of a pint please! A new imperial glass size, measuring two-thirds of a pint, is set to be introduced. The option of pouring a twothirds measure follows calls from many in the pub trade to allow more flexibility in serving draught beer and cider, especially those with a higher alcohol content. Blushing with success A Ryde florist celebrated her first year in business by winning a top honour. Joanna Barton’s Blushing Blooms shop was named one of the top 20 shops out of a thousand in the national Petals flower delivery network. Joanna moved into the shop about a year ago and said the award is down to “hard work, good value, and good service”. New move for recruiters Recruitment specialists Bailey Finch Associates have moved to new offices in The Mall, Newport. They are also holding quarterly seminars covering employment, and health and safety issues. Their next 'Employment Law seminar' will be held at The Lakeside Hotel on Thursday, 21 January 2010. For details call 01983 402895 or visit www.baileyfinch.co.uk 'Show and Tell' for Island entrepreneurs Potential Island entrepreneurs are invited to showcase their business idea and talk to independent and impartial Business Link advisers at a free 'Show and Tell' event at the Riverside Centre, Newport, on Thursday, 19 November. To find out more, call the Enterprise Gateway Team on 0845 600 9 006. Ex Vestas workers find new skills at City College A group of former Vestas workers will be among the first to start a brand new aluminium welding course at Southampton City College, which is the first of its kind in the Solent region. For further information on these courses contact Ken Cast at City College on 02380 724722. 6

nnerSpaces Self Storage Ltd based in Cowes, Isle of Wight, is finding that as the local housing market continues to be difficult, people are turning to self storage to keep their items safe before looking to move when the market picks up. The reality is that although house prices may be starting to stabilise on the Isle of Wight, and confidence has improved to a degree, there are a lack of new instructions, banks are still not lending, and it is still a difficult market to judge. Robert Hampson, Director of InnerSpaces Self Storage, commented: "Self storage on the Isle of Wight is really beginning to take off. The slowdown in the housing market has led

consumers to turn to self storage to securely hold their items until the housing market picks up when they are able to take advantage of cheaper prices." These findings are also highlighted in a report from the UK's Self Storage Association and Mintel which shows that during the recent down turn in 2008, the self storage industry remained resilient with the British public spending a record £360 million on self storage in the UK. During the year, the industry also executed expansion plans by adding 2m square foot of available space (around 10% growth in space). InnerSpaces Self Storage is open seven days a week; you can call them on 01983 209090.

Waving the green flag for the Island

Cowes holiday and conference resort was said to be "a green flag waver" for Island businesses after winning the David Bellamy Conservation Award. The world-famous botanist said that Gurnard Pines Resort, Conference and Leisure Club had made "amazing achievements" to help protect the natural world. David Bellamy praised the steps taken to help protect the rich diversity of wildlife in the grounds which includes red squirrels, owls and badgers - plus many species of indigenous trees and shrubs which provide valuable food and breeding resources for birds and animals. Park visitors are made aware of public transport options on the Island, and many of the park staff participate in car-sharing schemes.

The park has a "buy local" policy which extends from employing nearby contractors and service suppliers to stocking the park shop with locally produced foods and other products. Sales and marketing manager Kevin Darvill said: "Everyone on the team plays a part in putting our green initiatives into action – and it's fantastic to know that we are receiving the support of Britain's best known conservationist. “But we still have plenty of other plans to implement, to become more reliant on solar energy and to introduce new ways of recycling water," added Kevin. David Bellamy said that the park was making a major contribution to the Isle of Wight's ambition to become recognised for having the lowest carbon footprint in England by 2020.

@ K N M D

For thousands of successful businesses, we are the link. For your free local business advice and information call 0845 600 9 006

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NEWS IN BRIEF New Island office for Paul Jones Tim Sanders and Amanda Robertson, two senior staff previously from Vectis Insurance Brokers, have joined forces with Southampton-based, independent insurance broker, Paul Jones Insurance Services Ltd, to launch a new insurance broking service for the Isle of Wight under the Paul Jones Insurance name. Self-catering association's new committee line-up The Self Catering Association has chosen its new committee line up. Alistair Jupe (chairman), Tony Morrish (treasurer) and Louise Wilcock (secretary) plan to attract more members to ensure that the sector’s interests are effectively represented. More details are available from Mr Jupe on 01983 867613. Marine composites world leader showcases expertise Island-based SP, the marine business of Gurit, will be showcasing a selection of its world leading marine composite products and engineering solutions at METS, the world’s biggest marine equipment show, at the Amsterdam RAI Exhibition Centre from Tuesday, 17 to Thursday, 19 November. Companies House helps reduce burden of administration In order to reduce potential administrative burdens on business, Companies House has announced that it will accept company accounts in a data format known as Inline XBRL (iXBRL). Mark Holden, Programme Director of HMRC’s Carter Programme, said that this move is: "An important step towards our goal of offering a joint filing facility for company accounts and Company Tax Returns, as recommended by Lord Carter’s Review of HMRC’s Online Services." New £22 million proving fund for marine energy prototypes Wave and tidal developers are invited to bid for £22 million in new Government funding to accelerate the commercial development of marine energy in the UK.The funding follows demand from industry and analysis by the Carbon Trust which has shown that extra support is needed to take marine devices successfully from initial prototype development to early–stage commercial generation, where they are eligible for funding from the Marine Renewables Deployment Fund. Project bids will be assessed and managed by the Carbon Trust. For more information visit www.carbontrust.co.uk/mrpf

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Planning ahead for Island Young Chamber

sland Young Chamber (YC) students are gearing up for a year of action, and are keen to work with local businesses. All high schools and St Catherine’s school have a packed programme of YC events and activities, with plenty of opportunities for employers to get involved. Carrie Almond, the Isle of Wight Chamber of Commerce Education Business Partnership manager, said: “Young Chamber students on the Island have shown how enthusiastic they are about developing their business skills. “We are grateful to all the Island companies who are working with us this year, but there is always room for more, and we would be delighted to hear from anyone who could give us an hour of their time and expertise occasionally. “We also need employers to help students get the most from the new Diploma courses, perhaps by offering work experience, mentoring, hosting student visits, or even simply coming in and meeting the students.” The programme of events include: • BBC Blast, a national project which aims to get young people involved in dance, film, art and music, will be working with students from 11 to 13 November. • Global Entrepreneurship Week, from 16 November, features events in each

school, including the Make Your Mark national challenge. • The first in the series of YC Challenge heats, the Minghella Challenge, will be held on 25 November. This will be followed by the Southern Vectis Challenge on 10 December, the Into the Blue Challenge on 14 January 2010, and the Liz Earle Challenge on 11 February 2010. The Grand Final will be held on 21 April 2010. • Young Chamber’s annual conference will be held at Cowes Yacht Haven on 25 February 2010. The awards evening will be on 6 May 2010. • An inter-school cricket competition is being organised to take place in June at Newclose Cricket Club, and there are a number of sponsorship opportunities available. For more information call: 01983 554536 or email: carrie.almond@iwchamber.co.uk

Queen's Award for Island 'fizzy' company

armouth-based PhysE Ltd, providers of meteorological and oceanographic design criteria for offshore installations, has received a Queen's Award for Enterprise in the Innovation category. PhysE (pronounced 'fizzy') is short for Physical Environment. As well as providing design criteria, PhysE also inspects, checks, and approves meteorological and oceanographic data that continually streams in from 25 North Sea platforms operated by the UK's principal oil and gas production companies. After seven years of growth, the PhysE team was thrilled to learn that they had won the Queen's Award. Nigel Bellamy, founder and Director of PhysE said: "It is such an honour that our little company has been

identified as one worthy of this prestigious award. It's all down to teamwork and I am very proud of the PhysE team." "We will do justice to this award," continued Bellamy. “We will build on this award to become the first port of call for companies that care about the environment - the effect they have on it and its effect on their business." With the environment at the heart of its business, PhysE chooses its office locations with care. The head office in Yarmouth, Isle of Wight, is surrounded on three sides by water; ideal for oceanographers! A second office, serving the North Sea oil and gas companies, is in Banchory, just a short drive from the mountains and rivers of central Scotland.

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The iShares Cup at Cowes - who will pay for it to return in 2010?

Taking on the world When Ellen MacArthur and Mark Turner started Offshore Challenges to manage Ellen's sailing campaign, neither could imagine that the business would grow into a group of four companies that operates worldwide and has earned a reputation as the leading promoter of professional sailing teams and events.

hen Ellen MacArthur shot to fame in 2001 she wrote a book called Taking on the World. Nearly nine years on, it's a good description of OC Group's achievements in sailing sports management. Today, Ellen, now Dame Ellen, remains a shareholder and figurehead but is focussed on her environmental interests while Mark Turner, OC's CEO, continues to develop OC Group and take it into new markets, notably in Asia. Mark Turner explained the company’s development: "There’s really been three phases to the company. The first phase was simply Ellen and her projects and myself trying to make those happen behind the scenes. The second phase was to add other sailors and create Offshore Challenges sailing team, which we ran until 2003 and still do today. We then added OC Events, which is the event management company, and then OC Vision, which is our digital agency, and OC Technology which works in tracking and media systems." Growing a group of companies happened organically according to Mark:"I had no idea where we were really going to go. Our whole business 10

was based on taking on the next big challenge, taking on whatever other people say is impossible and then doing the best we could at it, and step-by-step we've grown a reasonably sized business." The Offshore Challenges Sailing Team now manages Nick Moloney and Sébastien Josse as well as Dame Ellen. In 2007 they launched their current major team sponsorship - BT Team Ellen, which includes the BT IMOCA 60, skippered by Sébastien Josse; and the BT Extreme 40, skippered by Nick Moloney. The company also manages the Artemis Ocean Racing Team for Artemis. From managing sailors and teams, they moved into events as Mark explained: "In expanding the sailing team side there’s a limit, a ceiling to how much you can really do if you want to do it well. I don’t think we could manage more than three or four different sailors or campaigns at most. So in terms of the next steps, it was natural to move into events." OC Events took over the famous OSTAR transatlantic race and turned it into a professional-only event, The Transat, with Artemis as the title sponsor. They also created and ran the first Barcelona World

Steve Sleight talked with Mark Turner about the rise and rise of OC Group

“Our whole business was based on taking on the next big challenge taking on whatever other people say is impossible” Mark Turner CEO, OC Group

Race, and are still involved in the next race as consultants. But their most innovative step has been the creation and growth of the Extreme Sailing Series (called the iShares Cup until the withdrawal of the sponsor recently), which involves professional sailors racing ultra-fast Extreme 40 catamarans around tight courses close to shoreside spectators. Now, OC Events has announced its

CHAMBER INTERVIEW THE EXPERT’S VIEW Can the Island afford not to host the Extreme 40s? Cowes has been the UK host for the iShares Cup for three years and it's believed that this year’s event brought at least £500,000 into the Island.

"We don’t yet know if we'll be in Cowes next year. We definitely need some hands to grab us and say yes we do want you to come back. We're pretty loyal to Cowes, and Now, OC Events is taking without that, without being tenders from venues which based here, I’m absolutely sure wish to host a Series event we would not be here with and, if Cowes is to retain the the event.” UK round, OC Events expects a venue fee, thought to be at Commenting on the figure of least £100,000. £100,000 Mark said: "That According to Mark Turner: "The sum of money is a fraction of what other venues are paying. business model doesn’t work The investment in the majority without venue host deals. It’s of the venues is beyond one not sustainable to continue million euros per event, part with venues that don’t cash, part services, promotion, necessarily want us there. marketing, part everything "The average each event else.” contributes (to a venue) is a seven figure sum, be it through So there's the challenge. If we direct spend, media coverage, want top class events that or through developments that bring people and money to the Island are we prepared to happen because of the high contribute to the budgets? The quality people we're bringing into the circuit. In terms of the popular and valuable P1 Powerboating Grand Prix was Cowes event, something like lost because there was no two-thirds of the media financial contribution - will the coverage for Cowes Week Extreme 40 Series be another came through our event. That casualty and, if so, what will in itself has a direct impact on be the impact on Cowes Week what Cowes Week can do in itself – still without a sponsor the future. for next year's event? latest move – the launch of the Extreme Sailing Series Asia, a three event inaugural series. The new Asian series, and OC’s involvement with the Sail Oman project, are astute moves at a time when western sponsors are keen to move into the burgeoning Asian markets, and when Asian sponsors and audiences are discovering the attraction of festival-style sailing events. Mark Turner said: "The whole concept is not to worry about what sailors think, or what the sailing audience thinks, but to try and take something that the rest of the population will enjoy, be www.islandbusinessonline.co.uk

excited by and will care about even if they've never been on a boat and don’t care about sailing. “And if you can take something to Asia, then right now that is the kind of thing you want to do. It’s not something that depends on a knowledge of sailing history or maritime experiences." With this sort of can-do attitude it’s likely that as long as the ideas keep coming and sponsors are willing to support them, OC Group will continue to stand out in the professional sailing arena. There’s much more on this story on Island Business Online.

INFORMATION & COMMUNICATONS TECHNOLOGY Information and communications technology is crucial to many businesses. In his Expert's View column Jonathan Thornton, Technical Services Director of Rydebased IT provider, PC Consultants will be offering his views on important ICT issues.

In his first column, Jonathan looks at whether businesses should upgrade to Microsoft's new Windows 7 operating system.

ver the last 11 years I have always found working within the IT industry to be an exciting and challenging role, experiencing the constant development of both hardware and software. I enjoy sharing this knowledge with customers, helping them make the best use of IT within their individual business. Of course central to this will be the operating system running on the desktop, and these last few months have seen updates from both Apple and Microsoft. In August Apple released Mac OS X Snow Leopard, while late October saw the general release of Microsoft’s latest PC operating system – Windows 7. In each case rather than being revolutionary in terms of new features compared to previous versions, they both come across as far more refined products. I will focus on Windows 7, so if you are a PC user should you be thinking of upgrading? Well Windows XP is still the most widely used operating system in the world, so for those cynics among you this may appear to be just another way of lining the pockets of Microsoft shareholders! Of course, home users will likely already be running Vista and I would completely agree Windows 7 is everything Vista should have been. But what about the majority of business customers who will still be running Windows XP, is there a case for upgrading? Given the general business climate, the bulk of our

customers are interested in maintaining and extending their current IT investments. For those running XP on existing hardware there is no urgency to upgrade now, regular patching and maintenance contracts help to maintain the life cycle of these investments. But what about those who are looking at new replacement hardware? Previously it was always a difficult decision for us whether to recommend Vista. Whilst there were various useful new features, they came at such a performance overhead that most new PCs we sold to businesses were downgraded back to XP! Yet once you cut through the standard marketing hype, I can honestly say Windows 7 is an excellent operating system that combines many of the advances of Windows Vista, the compatibility of XP and all round performance increases. Performance is the first thing people tend to notice, with improved start-up time and general speed increases and responsiveness during day to day usage. The classic IT rule has always been waiting for Service Pack 1 before installing and let others find the bugs first! This time the rules have changed and Windows 7 is a worthy replacement for the nearly decade old XP. Contact: Jonathan at PC Consultants on 01983 811711 or www.pcctechservices.co.uk

FEATURE

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Going online for a Healthy Indulgence

Phil and Sarah Hagan, founders of Healthy Indulgence

Cowes-based Healthy Indulgence is a new internet business run by husband and wife team Phil and Sarah Hagan, offering specialist foods, supplements, and other health related products. Phil and Sarah established the business for Island customers and want to keep that focus. "Of course, we'll take orders from anywhere, but initially, we want to bring a really great service to the Island," said Sarah, "and then see how it goes from there." Phil added: "It's a big market here, it gets forgotten about, and I think if you produce a really good service, people will buy, so our focus is to do a good job within the Island, and being online, inevitably we will supply off the Island, but that won't be where our focus is, certainly for the next year." What's their most popular product at the moment? Believe it or not, it's organic cat food! "That's the biggest one at the moment, followed by the granola," laughed Sarah. And where will they be in five years' time? "In the south of France?!" suggested Phil. "Hopefully with a much bigger store," replied Sarah more practically, "with more lines, more variety, so that people can shop for what they need and get it delivered to their door." The Healthy Indulgence web site is www.healthyindulgence.co.uk and you can read more on this story, and watch our video interview with the Hagans on Island Business Online.

Start-ups and expansions recession busting companies Starting a new business or expanding an existing one in the middle of the worst recession since the 1930s may not seem to be the best idea you could have, but there are many entrepreneurs on the Island who think now is an excellent time to take the plunge.

rom one person start-ups to established companies with dozens of staff, there are plenty of Island businesses who see opportunities beckoning and are ready to pursue them, either by starting a new business or expanding an existing one.

By Steve Sleight, Louisa Mamakou, and Zara Macalister Healthy start-ups Among the start-up businesses on the Island is Sara Mousley's Nova Lifestyles. This new company aims to promote health and wellbeing to the Island community; create a co-ordinated professional body with support and training, and raise professional standards and recognition.

NOVEMBER 2009

Talking about starting her business in the middle of a recession Sara Mousley said: "These things don't last forever, and we are bound to recover eventually. However, she admitted that: "When you've never done it before, it's a little bit scary. I don't think I've ever worked quite so hard. However, because I love what I'm doing, it really doesn't feel like working." Another health-related Island business which started recently is Cowes-based Healthy Indulgence, a new internet business run by husband and wife team Phil and Sarah Hagan, "Starting in a recession is absolutely the best time you can start a business," explained Phil Hagan, "If you can take a business to market without being dragged down with too many costs and debts, you actually position yourself in a very good way to move forward as the market expands.' Sarah added: "It's long hours to start with, you've got to put the time in, and not expect too much from day one." Being realistic is also key, Phil believes: "One of the things that you see so many times in business start-ups, the Excel spreadsheet comes out, and the numbers go in, and by six months you already earn enough to retire off! Well, in reality that never happens.” Planning the business All the businesses we talked to emphasised the importance of the business plan when starting or expanding a business. Business Link Adviser, Steve Reading said: "The biggest contributor (to success) is a business plan. If you don't have a business plan it's almost like you're planning to fail." For Paddy Lightfoot, Managing Director of water-jet profiling company Hydromar, the business plan was vital. Paddy started Hydromar on the Island in 2004 and he and his team have been planning to expand since before the recession hit. “It did cause us to pause, think, and take stock” remembers Paddy, but they put together a business plan and were sure there was enough business out there . In the two years they’ve been planning the expansion, they’ve also applied for grant funding from SEEDA for new equipment and their detailed business plan was vital to the process. All successful businesses need to have a close understanding of potential and www.islandbusinessonline.co.uk

Cutting with the power of water

Servicing the burgeoning motorhome market Tim Burman founded Island Motorhomes

Hydromar’s 87,000 psi water jet can make fine and intricate cuts

Hydromar's founder and Managing Director, Paddy Lightfoot, recognised the potential of waterjet cutting having seen the rapid growth of the industry across America and, after losing his job, he decided to move to the Island and set up his own waterjet cutting business. Their equipment can cut any material except diamond and laminated glass, with incredible precision and into amazingly complex shapes. The company has grown rapidly and they are now servicing mainland customers and exporting to Denmark, Switzerland and America. Paddy and his team have been planning to expand since before the recession hit. “It did cause us to pause, think, and take stock” remembers Paddy, but they put together a business plan and were sure there was enough business out there for them. Their new machine is central to the expansion plans. It cuts at a pressure of 87,000 psi and is extremely sophisticated. “It’s one of a kind in the UK,” said Paddy, “and probably also Europe at the moment too.” Paddy admits they were fortunate with the timing of the purchase because “the economic times have enabled us to squeeze a bit more out of the equipment manufacturer in terms of what they’ve given us for the same amount of money.” Read more on this story, and watch our interview with Paddy Lightfoot, on Island Business Online. Visit Hydromar’s web site at www.hydromar.co.uk.

When boatbuilder Tim Burman lost his job he decided to start Island Motorhomes and apply his practical skills to maintaining, renovating, and improving motor-homes. "The transition from one to another I felt was completely within my skill range and I had the tools necessary it seemed a logical and progressive step," explained Tim who had identified the motor-home market as expanding. "I think the motor-home market is much stronger now than ever before and it's growing yearly." Appropriately, turning an empty panel van into his mobile workshop was Tim's first project. "I can take it on site as a mobile workshop with all the tools necessary to work on a motor-home," says Tim. Tim is happy for customers to buy low cost parts and equipment on the internet. "If you choose to buy the parts yourself, I'll fit them," he said. "Customers don't have to spend time and money taking their van to a workshop. I simply turn up and fit the parts they want.“ As well as having the mobile unit, Tim also has a workshop where he can handle larger projects. "We can do more bespoke projects here, any size, any vehicle, from horse-boxes right the way through to the smallest of motor-homes." Read more on this story, and watch our interview with Tim Burman, on Island Business Online. Call Island Motorhomes on 07939101207. 13

FEATURE Focussing on health and wellbeing

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Spoilt for choice not stuck for choice Phileas Foggs in Ventnor

Sara Mousley with her first publication

Nova Lifestyles is a newly-formed small business in Ryde that’s focussing on the health and wellbeing sector. Founded by Sara Mousley, Nova Lifestyles has already launched the Island's first Health and Wellbeing Directory, a free, quarterly magazine which has been well received. They've also set up a 'Health and Wellbeing Network' to provide a mechanism for peer support and for mainstream health providers such as the NHS to work with complementary health practitioners to integrate services. Nova Lifestyles also offers training services, specifically designed learning and development programmes to support practitioners, and help employers address health and wellbeing issues in the workplace. Talking about the start-up Sara said: "I don't think I've ever worked quite so hard. However, because I love what I'm doing, it really doesn't feel like working." Talking about making a business plan and forecasting sales, Sara said: "I did my initial training with Business Link. I've done all the set-up courses, I'm continuing to have training through them. They've been marvellous and their advisers are very helpful if I've got a problem.

Diners at Phileas Foggs, a new restaurant in Ventnor, which has "don't be stuck for choice, be spoilt for choice" as its motto, are invited to travel around the world in "eighty ways". The clever idea is proving popular, with owner and head chef Ben King reporting a very busy time since opening in August. The success comes after months of renovation, decorating and planning, and many long hours setting up the business. The restaurant employs about 10 people at the moment, sourced from adverts at the Job Centre, on WightBay, in the County Press etc. Although Ben employs an experienced chef, training is given to ensure that dishes are prepared how Ben wants them, and he also trains the waitresses: "Easy job? No it's not because I expect a lot from the people who work with me. I want them to enjoy themselves, because then the customers will know that and they'll have a good time as well, but I want them to be efficient and it's the little things that count.”

“They've got a wealth of information and have been very supportive."

Ben plans to open during the day next year and said: "We're confident we're going to be really, really busy. This has been a great start and if we see another place come available on another part of the Island, then who knows, maybe Phileas Foggs Two!"

Contact Nova Lifestyles via www.novalifestyles.com and read more about this start-up and watch our interview with Sara on Island Business Online.

For more information visit: www.phileasfoggsrestaurant.co.uk Read the full story, and watch Ben’s interview, at Island Business Online.

existing customers and the marketplace they work in and when restaurateur Ben King was planning to open his Phileas Foggs restaurant in Ventnor he researched the statistics of people who visit the Island, and Ventnor in particular. His market research proved invaluable when putting together a business case for the bank. He took out a bank loan to get the business up and running, as well as having help from a family member. However, having run a restaurant before meant that they had already been up one steep learning curve, and had no problem with tasks like putting together a business plan. "It's actually gone according to plan; we've exceeded our expectations, and that's just with opening in the evenings, we haven't even started in the daytimes yet." When Tim Burman decided to start his own business, Island Motorhomes, after being made redundant, there was a lot to do, and to learn. But he is full of praise for the help he received from the Job Centre and Business Link. "The Job Centre have been brilliant from the word go,"he explained."Losing your job is depressing but they have offered alternatives, and they provided brilliant health and safety courses, first aid courses, risk assessment, business awareness courses, that I didn't have and needed, so they have helped all the way and supported - it's been great fun really.” Central to the start-up was the business plan. "It's very important. If you don't know where you're going with the business you're never going to get anywhere - you must plan. "Probably about one quarter of the time spent over the last four months has been to do with the business plan." Business Link provided a lot of help when Tim was developing his plan. "I really enjoyed the Business Link meetings because they were very critical," said Tim. "They were just determined to make sure you had a good idea. You really need to have someone to say 'that might not work' or 'yes that will'." Business Link Adviser, Steve Reading agrees: "My first piece of advice would be to come and talk to Business Link. "My second piece of advice would be to write your business plan. It's got to be realistic and we're here to give you a realistic health check. We'll give you a reality check and if it's not likely to work we'll help define how it can work."

THE EXPERT’S VIEW

NOVEMBER 2009

There's life in manufacturing The recession has made trading difficult for many manufacturing companies but Island-based Vikoma is bucking the trend with significant expansion plans. Managing Director Mike King said: "It has affected us, there's no doubt about it. I think orders have been a little bit slower, but actually we've had a pretty good half year and the next half year is looking extremely good. Hence our expansion plans." Peter Scholes, Managing Director of Vikoma's parent company, the Energy Environmental Group, explained the drivers behind Vikoma's expansion: "Either we stand still and stagnate, or we evolve the business, through the development of new products, new marketplaces. We've got a skills base here that allows us to do that and we are quite happy to invest in Vikoma and the other members of the Group in order to do it." The present recession has not stalled plans for Vikoma's expansion since they manufacture quality products that are not price sensitive, and are operating in markets all over the world where their quality and reliability are more to the fore than anywhere else. Increasing concern for the environment over the past few years has also been a contributing factor to the growth of the business. "Without doubt people are becoming greener and more aware of the environmental responsibilities that we all have," said Peter. “Everybody, even the big oil companies, all now have a green balance sheet, and we are helping to put that balance sheet in a positive way." Vikoma has won some major new orders recently and is moving to new premises in East Cowes "It will make us more efficient in production, it will allow us to increase our capacity, but it will also allow us to increase our product range as well," confirmed Mike, "and we are actually looking to increase our market share even further." Island-based and operating globally Another Island company that's winning new orders and expanding is Yokogawa Marex, a computer software company that's a subsidiary of the Yokogawa Electric Corporation. Despite, or perhaps because of the global scale of the business, working through the recession has been difficult as Managing Director Nigel Bowden explained: "We've had to really look at the business as a whole, across the world, and look at the operations in every single country. Fortunately, our business is quite specialised, and because of that we’re one of the few people that can deliver. "We have specialists in IT, in infrastructure, in networking, which are a very rare commodity in this market. Because of that, Yokogawa want to hold onto those skills, and there is certainly a demand for them in the market." About being based on the Island, Nigel said: "The benefits of being here are that when people move here they like the environment, they love the Island, and they stay. "It can be more difficult attracting the younger people because they see the Island as a bit of a backwater where there's nothing going on. However, the sort of skills we are looking for are for people maybe three or four years out of college. They've spent their time in London and had their excitement. Hopefully, they are ready to settle down with families, and the Island provides an ideal environment." www.islandbusinessonline.co.uk

MONEY MATTERS No business survives without managing its money well and our Expert's View on money matters is here to make sure you don't miss a trick. This month, Kevin Fielder, tax specialist and director of Harrison Black reminds us that the game's up and it's the final chance to disclose those offshore accounts.

Offshore accounts - the deadline approaches

he New Disclosure Opportunity (NDO) provides a second chance for disclosing unpaid tax on offshore accounts to H M Revenue & Customs (HMRC). The deadline for registering an intention to make a disclosure is 30 November 2009 and urgent action is required. During the last tax amnesty in 2007, HMRC were reported to have received information relating to approximately 100,000 people from five banks (RBS, HBOS, HSBC, Barclays and Lloyds). The tax amnesty (Offshore Disclosure Facility) resulted in over 40,000 people making disclosures and delivered a reported yield of £400 million. The last tax amnesty was offered primarily as HMRC had been successful in forcing the five previously mentioned banks to provide the details using their information powers. Using this as a precedent to obtain information, HMRC has reportedly sent information notices to a further 300 banks and they are expecting that this will provide at least as much information as they received for the first tax amnesty. The scheme will enable people to make voluntary disclosures to HMRC, for which a reduced penalty of 10% will apply to full disclosures, unless the accounts are held with RBS, HBOS, HSBC, Barclays or Lloyds. As these banks have already offered the chance to disclose unpaid tax under the 2007 Offshore Disclosure Facility (ODF) the

penalty will be levied at 20%. Unfortunately, HMRC has surprised many by limiting this opportunity to those who have an offshore element to their disclosure. If you do not have offshore income, you will fall within the usual mechanism for disclosing previously undeclared income. However, for those who come clean on their overseas income now, the favourable penalty rates are available on UK income disclosures as well. The timescale for using the NDO is very short and if you miss the 30 November deadline for registering an intention to make a disclosure, the NDO will not be available to you. Once registered, the disclosure, including full payment of the tax, interest and penalties, must be made by 31 January 2010 for a paper declaration and 12 March 2010 for online submissions. It has been indicated by HMRC that there will be no more chances and anyone caught later will suffer a penalty of at least 30% and, depending on the circumstances, possibly much higher. Therefore anyone needing to make a disclosure should do so immediately but it is recommended to first obtain specialist advice prior to contacting HMRC. Contact: You can contact Kevin Fielder on 01983 524731 or email: kevin@harrisonblack.co.uk. or via the web site: www.harrisonblack.co.uk

FEATURE A world leader in pollution control A helicopter spraying system from Vikoma

Cowes-based Vikoma International is a world leader in the design and manufacture of oil and chemical pollution control systems and, despite the current recession, Vikoma is busy implementing plans for expansion. Two major Japanese organisations have just placed orders with Vikoma for oil spill response equipment, to provide additional emergency response around the Japanese coastline. "The important thing about the Japanese orders," explained Vikoma's Managing Director Mike King, "is that in times of recession, people want value for money, and it's a testament to the quality of the equipment." Peter Scholes, Managing Director of the Energy Environmental Group, Vikoma’s parent company, was very clear about the reasons for Vikoma's success and current expansion: "People," he stated. "The people are excellent, they are committed, they are skilled, and they really are our best asset." Mike KIng added: "The prospects for us in our core business of oil spill, are very good, not just in the next six months but next year.”

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Providing information solutions to industry Nigel Bowden, MD of Yokogawa Marex

Back in 2003, the Yokogawa group turned their Cowes-based Yokogawa Marex subsidiary into one of their worldwide global centres of excellence. Nigel Bowden, previously Operations Director at Cowes, was promoted to MD to drive the company’s new direction. Right now Yokogawa Marex is celebrating having picked up three major international contracts, two in Saudi Arabia and one in Russia. "These we've been working on for the last two years," said Nigel, "we put a lot of effort in with the Middle East affiliate and we closed the deals this year. "This means we are absolutely full from an order book point of view, with work to keep everybody employed for the next 12 months. "One of the key factors of our success is staff retention," explained Nigel. "One of the attractions for software people is to feel secure, to bring their families up in a safe environment, and because of that we have very low staff turnover." At present the company has 38 staff, and takes on new employees all the time. This year they have taken on five staff so far and are currently advertising two more positions.

Peter is also very upbeat: "I am more than excited, I'm absolutely enthusiastic about it. I think we can make a difference to the Isle of Wight, I think we can make a difference to the environment globally."

"We hope to grow the business by 30% next year so we've set some fairly arduous targets for ourselves," concluded Nigel.

Read more on this story and watch our interviews with Mike and Peter, on Island Business Online. More details on Vikoma at www.vikoma.com

Read more on this story and watch our interview with Nigel at Island Business Online. Find more on Yokogawa at www.yokogawa.com/uk/

Advice for start-ups One very noticeable theme that was common to all the business people we talked with, whether one-person startups or managers of larger companies, was a passion for their business and encouragement for anyone thinking of starting a new business. Phil Hagan said: "I have to say it's probably one of the most rewarding things to start something and to see it start to grow." But he cautioned: "Look ahead. It's very easy to get caught up in your own dreams. Have those dreams, they are the driver, but then you've got to be able to be a bit like the grim reaper and say 'that's not going to happen, so that's going to go wrong and what do we do?’” Sara Mousley advised: "It's about the motivation, it's about the energy behind the idea, but it's also really, really important to plan.” Hydromar's Paddy Lightfoot said: "You need to be passionate about what you're doing because when the going gets tough you need to have that behind you to keep you going.” He recommends talking to people to get their feedback and if it’s positive, “go for it, because whether or not we’re in a recession, life still has to go on, people still buy goods and services.” Ben King recommended: "Do something that you really enjoy. I like being a host, being somebody who welcomes people and shows people a good time. If you like doing something like this, then go for it, I think you should try it." Vikoma's Mike King advised: "Anyone considering starting up a manufacturing business in the present climate should be very sure of their marketplace, very sure of their cost base.” His colleague, Peter Scholes agreed: "Know your marketplace, try to get a niche in that market, know your product, and know your people." Nigel Bowden from Yokogawa Marex recommended: "Planning is key, planning and preparation. Get your business plan right up front, follow your business plan and stick to your guns." Tim Burman's advice for others that find themselves redundant and thinking about starting their own business was simple: "Choose something you love, do it really well. Obviously it will be slow at first but I'm sure it will work."

ADVERTISEMENT FEATURE FROM THE ISLE OF WIGHT ECONOMIC PARTNERSHIP

Innovation Centre

Enabling Business Growth Since the doors opened in 2001, the Innovation Centre has been working to support the growth of local businesses by looking after the day to day running of their office space, allowing them to concentrate on the running of their business.

n these eight years, the Innovation Centre has been home to over 60 businesses enabling over 50% of the office based companies to grow and move in to their own premises. With just under 15,000ft² of office space, located over two floors, the Innovation Centre has spacious offices ready to occupy, on low risk, easy in, easy out terms all with natural light, broadband connectivity and access to further meeting rooms. In addition to the office space, the Innovation Centre can meet the needs of businesses at different stages of growth, from the Virtual Office offering a business address and telephone number, through to the Workspace where an office space is shared. “The Workspace is a great option as it gives me a professional environment at an affordable cost. I have access to the wide range of meeting facilities and office equipment and it has proven ideal for the transition from working at home” said Michael Coyle of Lawdit Solicitors. But it doesn’t stop there. With its prime location in central Newport and ample parking, the Innovation Centre is able to offer an extremely high standard of meeting rooms and conference facilities assuring you of a productive, successful, hassle-free meeting. All meeting rooms are available to external companies for hire by the hour or by the day and can accommodate between 2 and 40 delegates. “We are always impressed with the support and high standard of the meeting room facilities provided at the

www.islandbusinessonline.co.uk

Innovation Centre. We keep coming back because of the great value for money and the warm welcome” said Carrie McDowell, Area of Outstanding Natural Beauty Partnership. The Innovation Centre can also boast about the success of RF Engines, who were presented with the 2009 Queen’s Award for Enterprise, the UK’s most prestigious Award for business performance. John Summers, CEO of RF Engines said “The Innovation Centre presents a very professional image to our clients, and the simplicity and flexibility of the lease terms means 100% focus can be directed at growing and managing the business." The Innovation Centre is managed by the Isle of Wight Economic Partnership, specialists in providing young companies with a professional infrastructure to grow their business, along with links to a range of business support services needed during the first vital years of operation. Graham Biss, Chief Executive of the Economic Partnership added “Taking space at the Innovation Centre allows you to test the market and build your business to scale before you sign a lengthy lease. But if you're an established company requiring flexible office space then the Innovation Centre could solve your office accommodation needs”. For more information on the Innovation Centre call Carlene Williams on 01983 535819 or visit www.iwep.com

“The Virtual Office is the ideal solution for an expanding business such as ours that is always on the move. It gives us a professional and flexible solution without the worry of managing our own property. The facilities are excellent and the staff always friendly and helpful.” Gary Munson, GM Training.

John Summers, CEO of RF Engines presented with the 2009 Queen’s Award for Enterprise by the Lord Lieutenant of the Isle of Wight, Major General Martin White

SPECIAL REPORT

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

“The 'Buy With Confidence' scheme has just recruited its 300th member and is proving very popular with consumers and traders” Julie Woodhouse Senior Fair Trading Officer

Richard Stone

Keeping up the standards If you think your business is complicated consider this: The Isle of Wight's Trading Standards Service has to maintain standards of trade that are set out in approximately 60 Acts of Parliament, 600 sets of Regulations, and almost 200 European Directives.

Louisa Mamakou explores the business of maintaining standards

here are 13 Trading Standards Officers on the Island to share this workload and help businesses comply with all these regulations, and to advise the public about their consumer rights. With a 18

population of around 139,500 on the Isle of Wight, and over 8,000 businesses, Trading Standards Officers have their work cut out for them. They focus on helping businesses to comply but they also take firm action against those that flout the law or act irresponsibly. In fact, the Trading Standards Service plays a key role in the community; helping consumers, tackling unfair and unsafe trade practices and providing support for businesses. The Service is also responsible for the enforcement of animal health and welfare legislation, advising

and educating businesses on, ingredients and labelling of foods, new food regulations, and best practice, and handling the Island’s poison and explosives register. In fact, the service that Trading Standards provides is crucial to the local economy. Isle of Wight Trading Standards Manager, Richard Stone explained how they prioritise their work: "We are an intelligence led service, so our efforts are always directed towards what is the hot topic at the moment. If we were looking now, we'd be saying rogue traders and intellectual property theft." A lot of scams are directed at businesses as well as consumers, and too often businesses don't appreciate that they need to be on their guard, possibly much more than consumers because the law doesn't protect businesses in the way that consumers are protected. Richard explained: "The law assumes that business managers know their business and are alert to these things, but quite often we find that's not the case.

THE EXPERT’S VIEW

NOVEMBER 2009

So we get calls from businesses and unfortunately they are easily taken in sometimes by what appears to be an innocent invoice appearing in the in-tray. Often businesses are quite horrified to find that they don't have the protection under law that they thought they had, and that is a common theme." Scams and rogue traders are issues where intelligence led action is vital in reducing the damage to local consumers and businesses, and this is where Trading Standards South East (TSSE) comes to the fore. TSSE is a partnership of 19 local authority Trading Standards Services in the South East, created to share ideas and expertise in all areas of Trading Standards work. "It's very important that we work with other Trading Standards Services," said Richard. "We have an arrangement with all of the Services in the South East, to share projects, expertise and co-ordination. In that way we can be much more effective and punch above our weight.” Buy with Confidence A major initiative that was launched four years ago is the Isle of Wight Council Trading Standards 'Buy With Confidence' approved trader scheme. The scheme has just recruited its 300th member and is proving very popular with consumers and traders, many of whom have seen an increase in business since demonstrating their commitment to good service through the scheme. A wide range of business types have joined, from accountants to yacht charter companies, architects to web designers, and a host of home improvement businesses and motor traders. Businesses are thoroughly vetted by Trading Standards, and once approved are recommended through the 'Buy with Confidence' website and use of the scheme logo. This scheme provides Trading Standards with a list of traders to recommend to the many consumers who contact the service, uncertain of who to trust. Members of the scheme are keen to be recognised as fair traders and to distinguish themselves from the rogues often featured in the media. So what's in it for businesses? • Independent recognition of your business standards • Beneficial publicity • Proof of membership certificate for display on your premises and use of 'Buy With Confidence' logo • Pre-entry vetting to ensure the credibility of the scheme and that high standards are maintained • Your company's name on a list held by the IW Council to recommend to consumers • A place on the 'Buy With Confidence' website with a 'hot link' to your own site for potential customers • Increased consumer confidence and reduced complaints • A better relationship with regulators based on co-operation rather than enforcement • A named contact for your business within the Trading Standards Service • Information on new legislation, trade scams, etc. If your business is interested in joining the 'Buy With Confidence' scheme, then call 01983 823370 or find out more at www.iwbuywithconfidence.info. www.islandbusinessonline.co.uk

LEGALLY SPEAKING Legal issues are something that a business ignores at its peril. Our legal eagle delivering his Expert's View is Lance Terry, Partner at Glanvilles LLP. In this month’s column, Lance examines the importance of brand protection .

Protect your brand

he protection of a business brand is an important issue for both start-up ventures and more established concerns. A key intellectual property right contributing to the brand is the registered trade mark. In commercial terms a trade mark functions as an indication of the trade source and an assurance as to quality of the goods or services. It is also a means for distinguishing those goods and services from those of competitors. A trade mark is defined in law as any sign capable of being represented graphically and which is capable of distinguishing goods or services of one undertaking from those of other undertakings. Trade marks may consist of words, designs, letters, numerals or the shape of the goods or their packaging. It is also possible in certain circumstances to register things such as sounds, smells or colours as trade marks provided that they can be represented graphically. The law prohibits the registration of marks which (a) are “devoid of distinctive character”, (b) are exclusively of signs which may serve in trade to designate the kind, quality, quantity, intended purpose, value, geographical origin or other characteristics of the goods or services, or (c) consist exclusively of signs or indications which have been customary in the current language or in the bona fide and established practice of the trade. Despite these prohibitions, such a mark may be registered as a trade mark if it has in fact acquired a distinctive character as a result of the use made of it. A trade mark is registered by

application to the UK Intellectual Property Office (IPO). When applying for a trade mark, the application needs to specify the description of goods or services in respect of which the application is being made and the class - the Trade Marks register contains 45 classes of goods and services. The registration fee for a trade mark in one class is £200 and an additional £50 for each additional class in which the mark is to be registered at the same time. The registration process usually takes about 5 months. Once registered, the trade mark will need to be renewed every 10 years but (subject to such renewal) the trade mark can therefore be maintained indefinitely. There are a number of benefits to registering a trade mark. In particular a registered trade mark is far easier to enforce than a common law action of ‘passing off’. The registered trade mark is a matter of public record and therefore it will enable third parties to avoid unintentionally infringing the trade mark and it also provides protection for a business from a third party registering a trade mark which might otherwise adversely infringe upon their brand. Trade marks are therefore a core element of any business’s brand and whether a start up business or an existing business, the proper protection of its brand will be greatly assisted by registering one or more relevant trade marks. Contact Lance at: L.Terry@glanvilles.co.uk www.glanvilles.co.uk 01983 527878

SPECIAL REPORT Scambusters

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT Testing a petrol pump’s accuracy

www.scambusters-uk.org Scambusters is the Trading Standards Regional Fraud Unit. They use intelligence and information provided by the public through Trading Standards and Consumer Direct as well as information from other agencies, especially the Police. Scambuster teams are made up of dedicated Trading Standards Officers working with Police, HM Revenue, and Customs officers. They focus on hard to tackle scams and rogue traders that set out to rip people off. Scambusters has five main priorities: • Deceptive selling techniques, often targeting the vulnerable • Doorstep crime, like 'cowboy' builders • High pressure sales, often for things you don't want • Home-working scams, like 'getrich-quick' schemes • Cold-calling rogue traders, disregarding consumer rights Protect your information Many scams are intended to get you or your staff to give away important identity information that can allow fraudsters to use your business' credit for their own purposes. The consequences of frauds and scams are often much more serious than the financial loss. It takes time and effort to recover from a scam, and your business' credit rating, credibility, and trustworthiness may be affected for a long time. Techniques used by scammers vary, so the best advice is to stay alert and never give away any information that can be used to access bank or card accounts. If fraudsters get their hands on bank or card details you may find your account emptied, cards used to their limit, and your details may be sold on to other gangs. If you have information about a scam contact Consumer Direct on 08454 040506 or via their website www.consumerdirect.gov.uk.

Measuring the measures Until about 30 years ago metrology – more commonly known as weights and measures – was one of the main functions of the Trading Standards Service. Now it is one of many, but a fair and just system of weights and measures still forms one of the cornerstones of a fair trading environment and a society of confident consumers. As well as behind-the-scenes work at factory level, the Trading Standards Service undertakes a range of weights and measures checks at retail level. The fact that customers receive correct weight or measure is often taken for granted, but if it were not for the work of Trading Standards Officers there would be a much greater chance of consumer loss and this could be significant in the case of high value products such as petrol, beer, and spirits. "Petrol is a really good example," said Richard, "because it's an expensive commodity. You can't see it being measured; there is just an assumption that the machine is right, and the only way you know the machine is right is because we've tested it. If a petrol pump was just a few per cent out, the loss to the business could be huge, just as it could be, collectively, to consumers." Metrology enforcement on the Isle of Wight is a low key, no fuss operation and most residents will never have noticed an inspector of weights and measures. The success of the operation however, is reflected in the lack of justified complaints about discrepancies

"Did you know? Scams are estimated to cost the UK public around £3.5 billion a year." in weights and measures transactions. Scales, weighbridges, spirit measuring instruments, petrol pumps, water meters and other weighing and measuring equipment used by traders are all tested to ensure accuracy. A frequent question asked is: "How do you know your weights and measures are correct?" The answer is that Trading Standards Services hold 'Local Standards' of weights and measures that are in turn checked against the National Standards. This does, however, fail to recognise the technology and expertise in the process. The Isle of Wight Trading Standards Service maintains a Metrology Laboratory housing the Island’s 'Local Standards' that are used to calibrate day-to-day working standards, and the testing equipment required for the calibration of standards. Every five years, officers of the National Weights and Measures Laboratory visit the Island’s Metrology Laboratory to carry out an audit of standards and equipment; they are due to visit again in 2010. Principal Trading Standards Inspector, Kevin Law, looks after the Metrology Laboratory at Jubilee Stores in Newport, where a fascinating range of weights and testing equipment is housed, from large and heavy block weights used for testing platform weighing machines, down to digital scales that can weigh a full stop on a piece of paper! "Metric weights have actually been legal in this country for over a hundred years now, believe it or not, but it's taken a long time to get into common use!"said Kevin. If you would like more information about the Isle of Wight Trading Standards Service call 01983 823370, or visit their website at: http://tradingstandards.iwight.com. Visit Island Business Online to read more and watch our video report.

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COMPANY PROFILE

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Even the smallest of planes and helicopters have thousands of components, many of them critical to safety, and all have to be tracked throughout their working life

The sum of the parts If there is one industry you would expect to set rigorous standards, it’s aviation. Lives – and business reputations – depend on the efficient and reliable operation of every component and every maintenance operation. One Island company has built its reputation on providing systems to track these critical items and processes.

ach one of the thousands of components that make up an aeroplane or helicopter has a pre-defined lifetime, so suppliers, airlines and manufacturers clearly need a monitoring and control system that works. This business is no place for the faint hearted, but a small Island company has proved its mettle by carving out a substantial worldwide niche in this tough and demanding marketplace. Now celebrating its tenth anniversary, Tracware Ltd – based in a small redbrick building just off Ryde High Street – is a developer and global provider of enterprise software designed for companies working in the aerospace maintenance, manufacturing, process and service industries. Tracware was born in 1999 when the three founders sat in the pub after work and realised that there was a gap in the market for a system that would serve the needs of small and medium-sized aviation businesses. 22

Andy Maley, Heather George, and Roy Lindsay decided there and then to pool their talents to produce a new process control system that was just as effective as the big-budget products turned out by the industry giants, but was affordable for the smaller players. But 18 months after those enthusiastic handshakes in the pub, the fledgling company was still anxiously looking for its first customer. Mr Maley, who was born and still lives in Bembridge, said: “It was proof, if anyone needed it, that to set up in business you must have self belief. You also have to be tough, and you certainly need the support of your family.” It also provided the evidence that the aviation industry, perhaps more than most, needs to be utterly convinced of a product before it will make a commitment. And Tracware was very much a new player. The turning point was securing the first client, a company which had five sites around the world. And, as many people

Tracware Ltd is ten years old this year and is flying high in the aviation industry. Kevin Wilson finds out the secrets of the company’s success.

“We are operating in two extremely demanding fields aviation and information technology - both of which require some sort of proof of performance, a track record.” Patrick Walker Sales Director, Tracware Ltd

C A F E • B A R • A PA RT M E N T S

The perfect place to eat, drink, meet friends and stay a while

12 Union Street • Ryde • Isle of Wight • PO33 2DU t: 01983 811007 • e: info@libertyscafebar.co.uk w: www.libertyscafebar.co.uk

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COMPANY PROFILE

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT Designing missioncritical software

The team at the heart of the company

in business know only too well, it was personal contact that won the day. Mr Maley recalls: “I knew the person from my earlier career, and I have never forgotten the importance of this personal contact. I make a point of meeting our clients whenever I can, even if that means a flight to Hong Kong and two or three days out of the office.” Patrick Waker, Tracware sales director, emphasises just how difficult Tracware’s task was. “We are operating in two extremely demanding fields - aviation and information technology - both of which require some sort of proof of performance, a track record. It can take a long time to convince the industry that a product will meet their expectations, so making that initial breakthrough can take years.” Surviving those early years was no mean achievement. Mr Maley put up most of the money for the business, and his comments about the reluctance of banks to provide funding support still have echoes today. “To be honest, banks were reluctant to support us,” he said. “It made life very difficult. We spent days form filling, jumping through hoops to secure funds, and more often than not, it was a waste of time. In the end, we were able to get a series of Government loans. But this was down to our own efforts, and I still feel that all the so-called business support that is being offered nationally is fairly useless. “I can’t imagine what it would be like to start up now. It was difficult enough ten years ago.” But the founders’ perseverance paid off, and now Tracware has more than 40 clients worldwide, including two Island businesses, Britten Norman and 24

In Flight Peripherals, and two police helicopter units, including the Metropolitan Police in London. In 2001, the company expanded its field of operations to include Australia and America, adding further agency coverage in the Middle East and Africa in 2002. The Middle East presence is proving its worth now, standing as one of the few areas of the aviation world which is remaining buoyant through the world recession. And last year, the company was highly commended at the Isle of Wight Chamber of Commerce, Tourism and Industry Business Awards for Excellence, in recognition of its contribution to domestic and international trade. Tracware’s software has been developed using leading edge development techniques based on Microsoft applications. The products are true 32-bit, three tier Windows®-based client-server applications embracing open architecture development techniques. A full suite of integrated modules ensures easy-to-use operation covering both front and back office business processes. The company selling point is its ability to deliver systems that simplify planning and control, reduce delays and improve response times, and help companies build and maintain customer/supplier relationships that will ensure competitive advantages into the future. Tracware has made the deliberate decision to stay small, although it has just opened a new ‘shop window’ office in Bournemouth, home of one its major customers, Cobham Aviation. It employs just six full time employees, including the three founders, and Mr Maley will remain based on the Isle of Wight, with the technical team.

“It was proof, if anyone needed it, that to set up in business you must have self belief. You also have to be tough, and you certainly need the support of your family” Andy Maley Tracware Ltd

“We have grown steadily over the years, but kept the overhead down,” he said.“ This has helped us significantly during the current recession, but in any case, our business model is based upon us staying relatively small. However, we are currently considering the possibility of breaking out the business process consultancy we offer, from the software product, and we have added a corporate element to the software which makes it more marketable to some of the larger players.” Tracware’s flagship product is AeroTrac, which has the distinction of never having

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COMPANY PROFILE

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Tracware has more than 40 aviation customers worldwide and their flagship product, AeroTrac, has the distinction of never having crashed since its launch in 2001 – which must be almost unique in the software industry!

crashed, anywhere, since its first roll-out in the first quarter of 2001. Perhaps this is something to do with the company’s radical decision not to sell updates to customers. All relevant software upgrades and fixes are sent out to every customer at the same time, with no extra charge beyond the annual licence fee. This unusual approach fits with Tracware’s philosophy of providing high quality and value, geared to smaller companies. It also makes business sense in reducing the amount of support time needed to sustain the network of users, and keeping the overheads down. The whole company philosophy is rooted in a lifetime’s experience in aviation. Mr Maley, for example, started life as an apprentice in what is now GKN Aerospace, before working for Britten Norman – another Island business with a worldwide presence. Career progression followed, and eventually Mr Maley was travelling the world, accumulating the indepth practical knowledge that is now so vital to the company’s success. “Our systems help businesses control stock, purchasing, invoicing, estimating, and parts distribution,” explained Mr Maley. “So it’s important that we understand those processes thoroughly. We don’t just have a software program that works, we know the industry very well – that’s why we have done so well.” Mr Waker said the software was still selling well, with two new potential clients ready to sign up. “Before we came on the scene, smaller firms would be doing their best with off the shelf 26

spreadsheets,” he said. “Just about every company did it a different way, and their systems were not integrated with, for example, accounting software. We provide affordable software which is fully integrated, and works really well for smaller businesses.” The AeroTrac produce offers full control of assets, whether helicopter, aircraft, engine or component, from receipt through the MRO (maintenance, repair, overhaul) process to dispatch. It also incorporates a contact manager, to ensure that customer reporting is carried out professionally without the need for stand-alone reporting tools and spreadsheets. It works with a host of foreign currencies, and links seamlessly to most industry-standard accounting suites, providing realtime reporting on all sales purchase and nominal ledgers. The software has certainly stood the test of time, and helped take Tracware into the aviation mainstream. But the founders never forget the first 18 months, when they felt very much on their own, despite the large national and regional structures put in place by Government to support businesses. So what lessons have been learned? What is the Tracware formula for success? Mr Maley has no hesitation in selecting marketing as the company’s critical area of activity. Interestingly, he says it is also the one for which it was hardest to get support for in the early days of the business.

Tracware’s customers rely on the company’s software

“We probably devote about 20 per cent of our resources to marketing now, and that is a reasonable guideline for any business, I would suggest,” he said. “Maybe we are different, but we do not devote time and energy to legal issues. We shake hands on deals, and we keep our contracts and agreements straightforward. We combine that with total commitment to service and it seems to work – we have never lost a customer, we have never had a program failure, and we have kept our admin costs to the absolute minimum.” Tracware is looking to the future with a new shop front office, and a re-branding to freshen up its image in the marketplace. It has now also acquired full reseller status for the Access Dimensions accounting software which it believes could be of great interest to a wide range of Island businesses, as well as its existing aviation sector clients around the world. After a nervous take-off, the company has proved itself to be a tough competitor in the demanding world of aviation, and demonstrated that big is not necessarily beautiful.

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CHAMBER MATTERS

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

The Chamberâ&#x20AC;&#x2122;s AGM

Isle of Wight Chamber of Commerce Annual General Meeting 2009 The Isle of Wight Chamber of Commerce, Tourism and Industry (IWCCTI) celebrated another year of major progress and highlighted a range of successful projects at its annual general meeting (AGM) in October.

t the AGM, held at Gurnard Pines, Cowes, Chief Executive Kevin Smith reported a busy year for the Chamber, working hard to support Island businesses through the current recession. Special mention was given to the new Island Chamber website that has taken on the brand style of the British Chambers of Commerce (BCC) and which has won a national marketing award. "It really projects what we as a Chamber want to do; be seen as a modern, economic development organisation for the benefit of Island businesses," said Mr Smith. The Chamber's Isle of Wight Lottery continues to support new and existing businesses, creating employment opportunities in the local economy by generating a loan fund for start up, development, and growth. A significant number of new jobs, 800 in total, have been created on the Island since 2001. Work to raise awareness and the profile of the Lottery has begun, the website has been updated, and plans are progressing for the introduction of IW Lottery scratch cards this year. The Chamber is now working in collaboration with the Isle of Wight Council to provide a co-ordinated and well structured approach to the development and delivery of tourism, including tactical and strategic marketing, promoting the Isle of 28

Louisa Mamakou reports Wight as a quality tourism destination. As a result, Chamber Tourism will be producing both the summer and winter Pocket Guides, Eating Out Guide, and the 2010 Accommodation Guide. Mr Smith commented: "This portfolio of tourism products is something that we are particularly excited about." He continued: "Central to the development of the tourism products is our Gowight website, and it is the first website of its type in the UK, totally dedicated to video streaming." The Gowight.com tourism website features new and innovative technology and is the first animated tourism web portal of its kind in the country. Web optimisation work for Gowight.com will be key in the next three months."This website is owned by the business community, it's for the tourism sector in particular. It is about driving more traffic to the Isle of Wight. We want people and Island businesses to make more money, employ more people, and celebrate what a great place we live in," concluded Mr Smith. Membership of the Chamber now stands at over 860, with 22% penetration of the business community (third highest in the country), a retention rate of 82.6% (16th

highest in the country), and with the Chamber standing in a pleasing sixth place as regards productivity and cost effectiveness. The annual events calendar continues to grow with the Chamber holding a variety of networking events from tree climbing to sailing and the prestigious Cowes Week Ball, with over 1,311 attendees taking part overall this past year. As Mr Smith explained: "One of the key events that we are still developing, now in its fourth year, is the Cowes Week Ball. This particular event is aimed at the SME business, to entertain offIsland clients." The Chamber Sector has carried on its work of supporting and developing industry sectors within tourism, retail, construction, renewable energy, and the Cowes Marine Cluster. The IW Chamber Health project, unique in the country, has carried out over 2,000 health checks in the workplace since April 2008. Further funding has been secured to carry out the 'NHS health check' and also provide other related services such as smoking cessation and cancer prevention. Chamber Health has a qualified team of nurses who work around the Island from a purpose built mobile clinic carrying out free screenings. Mr Smith pointed out that this type of service is only available to major plcs normally, and the Chamber is doing it for the benefit of the small business community. IWCCTI is the spiritual home of Young Chamber which continues to be developed here locally with IW Young Chamber remaining the R&D for YCUK (Young Chamber UK) nationally. A concept created by IWCCTI, the national roll-out of Young Chamber continues with new products that will be trialled on the Isle of Wight, such as 'Young Chamber Interactive' which includes video tools and video mentoring with businesses. Also new and exciting is '5th Matrix', the Chamber's version of Twitter and Facebook, which young people can use in the school environment and out of school. But Young Chamberâ&#x20AC;&#x2122;s focus is about jobs and employment to encourage career aspirations. Mr Smith laid out the Chamber's strategic objectives, which include a commitment to grow the Chamber membership to 1,500 by 2012, enhance the membership portfolio of services and products, and be an effective lobbying body for all Island businesses. The Chamber also aims to progress and promote tourism as a key growth sector for the Isle of

CHAMBER MATTERS

Wight; develop IW Chamber Health to support the Island's workforce; and also to develop and support Education Business Partnership and Young Chamber. Further objectives involve expanding and promoting the Isle of Wight Lottery to create more Island jobs; supporting businesses with export and international trade; and taking the lead on training and skills development for the business community. Chamber staff development is to continue through Investors in People (IPP); and focus will be given to maintaining the financial well-being of the Chamber Group as a whole. The Chamber's statement of accounts for the year ended 31 March 2009 was presented to the meeting. A significant increase was seen in the Chamber's revenue against last year, due directly to the new working relationship in the development of the tourism products that the Chamber is starting to evolve. However, this year's financial surplus is not nearly as large as last year's surplus which was the highest ever, but is still close to the budgeted target and a very good achievement by the team in recession. Members then voted to approve the accounts.

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DIARY NOTES AND EVENT CALENDAR

NOVEMBER 2009 Ghost Walk & Supper Tuesday, 3 November 2009 Dairyman’s Daughter, Arreton 1830 to 2130 Supper included £12 adults (38 under 16s) A spooky evening has been arranged for you at the Dairyman’s Daughter which is situated within the Arreton Barns Craft Village. Marc Tuckey, our host and ghoulmaster will escort us around the neighbourhood of Arreton telling delightfully frightful tales from the tomb. After the walk we will return to the Dairyman’s Daughter to a hot supper of sausage and mash (vegetarian option available) that will warm us up. There will also be an opportunity for networking at this time. Please contact the Chamber office if you wish to attend by calling 01983 520777 or email: chamber@iwchamber.co.uk Welcome All 12th November 2009 IW Steam Railway, Havenstreet, One day course £85 pp – subsidised price *£25 pp Learn how to welcome and look after customers with disabilities and varying access needs. To attend the above course visit www.tourismtrainingsoutheast.co m or telephone 023 8062 5533 or email: train@tourismse.com. • You could be eligible for free or discounted rates if you are a member of Tourism South East, a business in the Tourism, Leisure and Hospitality industry, or a small Tourism, Leisure and Hospitality business

Smarter online marketing for rural tourism businesses 12th November 2009 Lakeside Park Hotel and Spa, one day course £90 pp – subsidised price from *£36 pp This intensive and practical programme concentrates on online marketing activities including search engine optimisation. It uses a jargon-free, non-technical approach. To attend the above course please see www.tourismtrainingsoutheast.com or telephone 023 8062 5533 or email: train@tourismse.com. • You could be eligible for free or discounted rates if you are a member of Tourism South East, a business in the Tourism, Leisure and Hospitality industry, or a small Tourism, Leisure and Hospitality business Global Entrepreneurship Week 16-22 Nov Global Entrepreneurship Week UK 2009 www.gew.org.uk/home Fun Quiz Night at the Steamer Inn 19 November 2009 The Steamer Inn, Esplanade, Shanklin 1830 – 2100 Supper included £7 per person Come along to the Steamer Inn at Shanklin for a fun Quiz night. Enter a team of up to 5 people or enter individually and we will allocate you to a team for the night. A delicious hot meal will be included. There will be an opportunity for networking and a prize for the winner. Please register if you wish to attend by Monday, 16 November at the latest. Tel: 01983 520777 or email: chamber@iwchamber.co.uk

Show and Tell Thursday, 19 November Riverside Centre, Isle of Wight, from 1830 to 2030 Potential island entrepreneurs are invited to showcase their products and or services and talk to independent impartial Business Link Advisers about their business idea. To book your place at Show and Tell or to find out more, please call the Enterprise Gateway Team on: 0845 600 9006. Business Awards for Excellence 2009 Friday, 27 November 2009 Cowes Yacht Haven 1900 to 0030 Tickets: £45 (+VAT) pp, £405 (+VAT) per table of 10 • 4 course gourmet meal with complementary table wine • Top class entertainment • Spectacular ‘fire and ice’ theme • Black tie Come and celebrate the business successes of the night Please contact the Chamber office if you wish to attend by calling 01983 520777 or email: chamber@iwchamber.co.uk Marketing Magic Monday, 7 December Lakeside Hotel, Isle of Wight Business Link are organising a series of 14 inspirational FREE seminars across Hampshire and Isle of Wight called ‘Marketing Magic’ to improve your sales and grow your business. Book now, call Business Link on 0845 600 9 006 or visit: www.businesslinkhampshireiow.co.uk/events

CHAMBER MATTERS

THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

erstine Andrews loves her job as the Isle of Wight Chamber of Commerce, Tourism and Industry’s membership officer. “I have met so many wonderful people already,” she said. Kerstine sees her role as helping to encourage a diverse range of business people to make the most of their Chamber membership, as well as to get more signed up. “This isn’t a hard sell,” she said. “There are so many benefits, apart from the networking opportunities. Not everyone will want to join, but all I try to do is explain the advantages, and help people make up their own minds. “One of the best things about this role is being able to meet people, learn about their businesses, and listen to their ideas.” Kerstine’s varied career includes spells in retail, training and estate agency, and she

Chamber People

is passionate about the Island. “This is my home, and the Island is a special place,” she said. “The Chamber exists to help and support Island businesses, and it is a privilege to be able to play my part. I find that once the benefits are explained, many people feel it is silly not to join.” Kerstine has a daughter at university, a son who is an apprentice engineer on the Island, and a stepson at school. She relaxes by doing dancing exercise classes, and also enjoys eating out. “I suppose the dancing keeps me in shape, so the eating out doesn’t have too much of an effect!” she said. Members and non-members can contact Kerstine at 01983 520777, or by sending a message to kerstine.andrews@iwchamber.co.uk. To find out more about the Chamber, go to www.iwchamber.co.uk

NEW MEMBERS Bagel Wrap 01983 617332 mail@bagelwrap.com Coffee house serving proper coffee, sandwiches, home made cakes and a selection of hot food. Big Green Island Project 01983 220220 lois@onwight.net Green business support and accreditation. Boxstuff Ltd 01983 241615 enquiries@boxstuff.com www.boxstuff.com Graphic Design and web application development services for SMEs. Domain name registration, email and web hosting, email marketing, SEO.

Diametric Technical (MFG) Ltd 01983 826611 01983 826622 pete@diametric.gb.com/steve.watts@di ametric-manufacturing.co.uk www.diametric.gb.com Manufacturer of industrial badges, commercial labels, nameplate and overlays. We offer a complete 'design to manufacture' service. Flowers by Nic 01983 811291 flowersbynic@yahoo.co.uk www.flowersbynic.co.uk Modern, funky & fresh flowers & garden accessories. Catering for all occasions. HM Prison Isle of Wight 01983 556612 Government Department

Coast and Country Marquees 01983 559128 candystone@hotmail.co.uk www.coastandcountrymarquees.co.uk Lake Farm Whitcombe Road Gatcombe Newport Isle of Wight PO30 3DZ Marquee and furniture hire.

ICR Touch LLP 01983 538980 01983 526977 andy@icrtouch.com http://www.icrtouch.com We develop and manufacture software. ICR Touch (EPOS software). 25,000 sold worldwide.95% exported to mainland.

Crocus 01983 611144 jennings.crocusiw@tiscali.co.uk www.crocusinteriors.com Fabulous boutique for interiors, cool kids, gifts, wood, jewellery and a range of Cath Kidson products

IW Lavender 01983 825272 01983 825272 paul@lavender.co.uk www.lavender.co.uk Isle of Wight Lavender, lavender cultivars, tea rooms and gift shop.

David Yates - Paperback Writer 07718 685 936 rowdy_tls@hotmail.co.uk Paperback writer - author of 'Bomb Alley' (March 2009) and 'Beaches, Bars and Blisters of the IOW (March 2009).

Joules of Cowes 01983 730868 joulesofcowes@fsmail.net Retail clothing sale. Joules offers a range of bright coloured and practical clothing

KISS Financial Services Ltd 01983 875875 dtarry@kissfs.co.uk www.kissfs.co.uk Financial services specialising in mortgage advice and insurances that sit alongside, such as life, household, critical illness, income protection, etc, LD Transformations 07717570124 Ldt.iow@gmail.com Landscaping. For all your design and landscaping needs. Patios, decking, fencing & driveways specialist. Mia 01983 810581 mariaguy@btinternet.com www.mia.uk.com Ladies Boutique MMC Diving Services 7966579965 info@mmc-worldwide.com http://www.mmc-worldwide.com High performance racing yachts. Production and classic yachts. Motor vessels. Anode replacement. Entanglement. Sling alignment. 180 degree testing. Hull cleaning. Racing wipes. Search and recovery. Salvage. Dive support for regattas. Sub surface engineering. Pontoons and moorings

Sands Hotel Ltd 01983 402305 01983 402305 mail@sands-hotel.co.uk www.sands-hotel.co.uk Family run seaside hotel Smart Vision Marketing 07884 405548 info@smartvisionmarketing.com http://smartvisionmarketing.com PR and copywriting services. Marketing consultancy. Stagegear Ltd 08703450352 pete@stage-gear.co.uk www.stage-gear.co.uk Retail and hire of audio and light products to the corporate and leisure industries. Switch45 01983 822243 info@switch45.co.uk www.switch-clothing.co.uk Retail outlet The Bike Shed 01983 868786 sales@the-bikeshed.co.uk www.the-bikeshed.co.uk Retail supply service of bicycles. The Blacksmiths Arms 01983 529263 www.blacksmithsarms-iow.co.uk Traditional 400 year old family-run freehouse.

Profound IT Limited 01983 883000 Richard.day@profound-it.co.uk www.profound-it.co.uk Business IT consultancy and development

Utility Warehouse Discount Club 07887917462 amanning@telecomplus.org.uk www.teamplusuk.biz Utility discount club for domestic and commercial property

Sandown Bay Chalet Rentals 07850 985249 01304 620935 john@bakerathome.fsnet.co.uk Chalet rentals.

Wyndcliffe Holiday Apartments 01983 853458 01983 853272 admin@wyndcliffe-holidays.com Self-catering apartments

CLASSIFIEDS

NOVEMBER 2009

Our Classified section is the perfect place to advertise your products and services to the Island's business community. As well as being perfectly targeted, delivering your message directly to the business audience you want, it's also incredibly costeffective with a classified ad costing from just £8 per column centimetre. Call 01983 245505 to book your classified advert for the December / January issue or to discuss the options for a display advert. ARCHITECTS, ARCHITECTURAL CONSULTANTS & SURVEYORS R M Associates – Chartered Architects 44 High Street, Bembridge Isle of Wight PO35 5SF Tel: 01983 873100 www.rmassociates.org.uk robin@rmassociates.org.uk DESIGN A Drewitt Design 20 Park Road, Cowes PO31 7LT Tel: 07974 185230 alex@adrewittdesign.com www.adrewittdesign.com

www.islandbusinessonline.co.uk

Andrew Hitt Corner House 68-70 Lugley Street Newport Isle of Wight Tel: 01983 528283 andrew@andrewhitt.co.uk FINANCE Annuity Direct Ltd The Innovation Centre St Cross Business Park, Newport Isle of Wight PO30 5WB Tel: 0500 50 65 75 info@annuitydirect.co.uk www.annuitydirect.co.uk

ICT Island Computer Systems Ltd 41 Horsebridge Hill, Parkhurst Isle of Wight PO30 5TJ Tel: 01983 821717 sales@islandcomputers.co.uk Island Telecom Group 58 Dodnor Lane, Newport, Isle of Wight, PO30 5XD Tel: 01983 533033 annie.payne@itgrp.co.uk www.itgrp.co.uk RECRUITMENT Bailey Finch Associates 58 The Mall, Carisbrooke Road Newport, Isle of Wight PO30 1BW Tel: 01983 402895 enquiries@baileyfinch.co.uk www.baileyfinch.co.uk

SECRETARIAL SERVICES Oniva Ltd, 30 Egerton Road, Bembridge, IOW, PO35 5RJ Tel: 01983 875551 sallyj@onivaltd.com www.onivaltd.com TRAINING Madeline Paterson Business Coach & Learning Designer Symmetry Coaching symmetrycoaching@googlemail.com symmetrycoaching.co.uk Tel: 01983 209066 The Isle of Wight College Medina Way, Newport, Isle of Wight, PO30 5TA, UK Tel: 01983 526631 info@iwcollege.ac.uk

REALLYUSEFULBUSINESSSTUFF

THE BACK PAGE Our new RUBS section is where we'll pass on stuff we come across that we think is really useful - it does what it says on the tin! If you have a tip that you think is really useful let us know and we'll share it here. Nectar Business – www.nectar.com/business The Nectar business web site allows you to collect Nectar points on your everyday business spending. You can then use the points to get free stuff for your business. Pipeline card – www.pipelinecard.org We’ve been a member of this for ages but it needs us all to sign up to reach critical mass. Then it will save us money on petrol - which has got to be worthwhile. British Library Business & IP Centre – www.bl.uk/bipc/index.html The Business & IP Centre Reading Room has one of the best collections of business and IP information in the world. Information can be accessed via databases, catalogues, or from shelves. They hold workshops and events covering everything from intellectual property to launching a baby product, as well as getting advice direct from the experts. They’ve helped over 100,000 entrepreneurs to date. Enterprise Ratings – www.enterpriseratings.com Enterprise Ratings is the UK's ratings and review service for anyone offering support services to small businesses. These products and services can be rated by small businesses to provide a peer-reviewed feedback mechanism. Saving Britain’s Future – If you want to join the debate about best policies, tax cuts, and types of funding to rescue Britain go to: www.savingbritainsfuture.co.uk National Enterprise Academy – www.thenea.org The National Enterprise Academy was the vision of Dragons Den entrepreneur Peter Jones and offers 16 - 19 year olds the first ever full-time education program in enterprise and entrepreneurship. Angels Den where entrepreneurs and investors meet – www.angelsden.co.uk A totally refreshing approach to the world of investment, they’ve ditched the overbearing pitch process and dumped the multiple men in suits grilling you and quite simply introduced speedfunding events - totally refreshing! FREE STUFF OR JUST PLAIN GOOD DEALS • Samsung are offering a 0% finance arrangement on printing solutions: www.samsung.com/uk/printerfinance/ • The Ink Club are offering new customers free printer cartridges: www.inkclub.com Cartoonist: Rupert Besley

CHANGING TIMES THE BUSINESS MAGAZINE FOR THE ISLE OF WIGHT

Steve Blamire is known as a free-thinking and sometimes radical business consultant who contributes innovation and an inventive flair. In Steve’s monthly column, here and on Island Business Online, he’ll be musing on a wide range of subjects. Contact Steve at steve@steveblamire.co.uk

This month, Steve explores the massive changes that threaten the future of media as we know it. Becoming the Story

hilst the economic woes of the past twelve months seem to be finding a new equilibrium, the trials and tribulations facing the media sector are far from over. Here on the Island our micromedia sector is also undergoing a transition, mimicking much of what is playing out at national level. For years we have been weaned on a diet of the County Press and IW Radio but recently that has all changed. Now we have the CP, the Gazette, IW Radio, VentnorBlog and Island Pulse (as well as some specialist providers such as TKZ's Cowes Online and Island Business) all providing content all-day everyday. Some would argue we have never had it so good. We are now much better informed, there is a greater ability to hold politicians to account and the healthy competition is aiding proactive newsgathering. If we don’t like a particular bias then we simply switch channels. But can it all be maintained? Print distribution is declining. Ad values are fragmenting. Advertisers don’t tend to like freesheets. Online ad values are lower than offline. Paid-for online content is still untested and predictions suggest only high quality, very targeted content will generate significant revenue streams. Traditional revenue streams such as property, motoring and domestic ads are switching to dedicated online portals. And mobile technology challenges everyone with its ability to supply up-to-theminute news on the move.

So how will all this affect Island media over the next few years? Well, like the national media there is certainly a lot of headscratching going on. The Gazette and VentnorBlog are the newest and have been born of the media revolution. The Gazette is a freesheet, which is a very uncertain area of the market, although it has a relatively small team, so with some clever moves could remain a permanent fixture. VentnorBlog is very much leading the way in terms of content, use of technology, live reporting and user interactivity. It needs to focus on revenue streams, and if conceived cleverly has a good chance of surviving and thriving. IW Radio has potential and it will be interesting to see how it responds to the challenges. Finally our beloved CP; it has the most to lose but equally the most potential. It’s a big lump with heavy overheads but has the credibility and a strong brand. It currently holds the high ground and should be able to call the shots and maintain its current position, depending on its approach to its online content. What is certain is that a solid range of media is good for the Island. They all should and can succeed although only if they rethink, some more radically than others, their respective game plans. Content is king, but now it is defined by us, engaged by us, shared by us and held to account by us. Deliver what we want, when we want it, through the platform of our choice and we will engage, and more importantly we may even pay for it.

Allthe right ingredients to Add flavour to your print,web & Multi-Media

West Wight Landscape Partnership

Isle of Wight College Sixth Form

Brading Town Council

Chilli & Spice and Island Waste all things nice Services

Isle of Wight NHS Primary Care Trust

Literature design & print Website design & build Advertising

Prospectus design & print Advertising concepts & design Multi-media advertising

Campaign concepts Poster design & print Leaflet design & print

Logo design Website design & build Packaging design

Logo design Website design & build Advertising concepts & design

Annual report design & print Exhibition design Multi-media presentation

.... .............................................................................................................................................. PEPPER CREATIVE

* LOGO DESIGN & BRANDING * PRINT DESIGN * WEB DESIGN & BUILD * MULTI-MEDIA * PRINTING * A HOT DRINK AND A WARM WELCOME

Telephone 01983 529039 Email info@peppercreative.co.uk www.peppercreative.co.uk Mill Court Furrlongs, Newport, Isle of Wight, PO30 2AA