MEDIA KIT
the
The West Coast Author ity on all Things Fashion + Style From celebrity to street, we deliver the latest trends in fashion, retail, beauty, art, travel and entertainment. Each issue is a compelling mĂŠlange of style AND substance that showcases the unique talents and trends that can only be found in L.A. Recognized worldwide, The LA Fashion Magazine is the go-to source for all things fashion and style in Los Angeles. We deliver exceptional content with award-winning photography and graphics with a distinct voice in the world of fashion magazines. No other LA-based magazine delivers content in both digital and print formats that features and celebrates the diverse and provocative culture that is LA. Randy Dunbar Editor-in-chief Creative Director
25˜54 % 60 AVERAGE AGE OF OUR READERS, BOTH MALE AND FEMALE
FEMALE READERSHIP
$150,000+ MEDIAN HOUSEHOLD INCOME
82
%
75
%
SINGLE
COLLEGE EDUCATED CIRCULATION: 30,000 COPIES PASS ALONG RATE 5.46 TOTAL CIRCULATION: 163,800
FORWARD THE EDITORIAL CALENDAR
October 2015 BEAUTY/FALL/GIFT
December 2015 THE HOLIDAY ISSUE
March 2016 YOUNG HOLLYWOOD/SPRING
June 2016 THE SUMMER ISSUE
September 2016 LA FASHION DESIGNERS/ FALL ISSUE
December 2016 THE HOLIDAY ISSUE
the
the
PRINT ADVERTISING SPECS
PRICE PER RUN
1 ISSUE
2 ISSUES
4 ISSUES
Full Page
$3,500
$3,200
$2,500
2 Page Spread
$4,500
$4,200
$3,500
1/2 Page
$2,100
$2,000
$1850
1/4 Page
$1,400
$1,200
$900
Front/Inside Spread
$6,900
$5,750
$4,400
Back Cover
$8,650
$6,400
$5,200
Inside Back Cover
$5,800
$4,600
$3,500 rates effective 9/15
MAGAZINE SPECS
2 page spread full page is 18x10.875 with a .25 inch bleed. Copy should be 1/2 inch inside from trim
1/2 Page Half page 9”x5.25” with .25 bleed Copy should be 1/2 inch inside from trim
full page full page is 9x10.875 with a .25 inch bleed. Copy should be 1/2 inch inside from trim
TRIM SIZE: 9 x 10.875 LIVE AREA: .25 in within trim BLEED: .125 in past trim PRINTING PROCESS: Web Offset BINDING METHOD: Perfect Bound
All files should be PDF @300 dpi. CMYK, no spot colors.
AD SUBMISSION All ads should be emailed in PDF/X-1a:2003 format to: advertise@thelafashion.com All images should be 300 dpi and converted to CMYK with the SWOP2006_ Coated3V2 color setting. SWOP proofs are optional. LA FASHION cannot be responsible for color matching without a SWOP proof or for shifts in color from RGB or Spot to CMYK color conversions.
1/4 page ads Quarter page ads are 4.25x5.25
THELAFASHION.COM
RATE CARD 2015/16
CONTENT DAILY We report daily on the world of fashion, style, people and events. TheLAFashion.com is the largest fashion portal on the West Coast, with a reach of over 1 million visitors monthly and counting.
Cube
AD UNIT
Leaderboard
Box AD
YOUR LA GUIDE TO FASHION
We cover all the fashion events in LA with a series of networks and relationships unique to the city.
Rotating Box AD Skyscraper
HOLLYWOOD
Hollywood is our backyard and we report on all the events that make this tinsel town shine. From celebrities to stylists we have the insider view on Hollywood.
GLOBAL REACH
The LAFashion.com has global reach as we connect the reader to the world of fashion with an international network of reporters.
Rich Media Expanding Box
Eye Blaster / Floating Ad Expanding Leaderboard
Corner Peel THE GO-TO SOURCE FOR ALL THINGS FASHION + STYLE
Online Video Ads
SPECS 160 x 90 ROS -‐ Run of Site Target Section Home Page 728 x 90 ROS -‐ Run of Site Target Section Home Page 300 x 250 ROS -‐ Run of Site Target Section Home Page 300 x 250 160 x 600 ROS -‐ Run of Site Target Section Home Page 300 x 250 ROS -‐ Run of Site Target Section Home Page Home Page Target Section ROS -‐ Run of Site Target Section Home Page 600 x 600 Home Page Target Section
RATES $10 CPM $15 CPM $20 CPM $20 CPM $30 CPM $35 CPM $20 CPM $25 CPM $30 CPM $800 Per Month $10 CPM $15 CPM $20 CPM
$15 CPM $20 CPM $25 CPM $25 CPM $20 CPM $15 CPM $20 CPM $25 CPM $30 CPM $20 CPM $25 CPM
CONNECT YOUR BRAND TO ALL OUR MULTI-MEDIA PLATFORMS PRINT
WEB
TABLET
MOBILE
E-‐COMMERCE
NEWSLETTERS / E-‐MAILS
S
EVENT
the
SOCIAL NETWORKING You Tube Channel / Video Distribu@on
Blog’s
CONTACT
Jeff Vaughn VP Advertising Sales jeffvaughn@thelafashion.com
310-569-6867
LA FASHION MULTIMEDIA, INC. the
1200 Santee Street • Suite 1200 • Los Angeles, CA 90015 thelafashion.com