The LA Fashion Magazine 2016 Media Kit

Page 1

MEDIA KIT


the

The West Coast Author ity on all Things Fashion + Style From celebrity to street, we deliver the latest trends in fashion, retail, beauty, art, travel and entertainment. Each issue is a compelling mĂŠlange of style AND substance that showcases the unique talents and trends that can only be found in L.A. Recognized worldwide, The LA Fashion Magazine is the go-to source for all things fashion and style in Los Angeles. We deliver exceptional content with award-winning photography and graphics with a distinct voice in the world of fashion magazines. No other LA-based magazine delivers content in both digital and print formats that features and celebrates the diverse and provocative culture that is LA. Randy Dunbar Editor-in-chief Creative Director


25˜54 % 60 AVERAGE AGE OF OUR READERS, BOTH MALE AND FEMALE

FEMALE READERSHIP

$150,000+ MEDIAN HOUSEHOLD INCOME

82

%

75

%

SINGLE

COLLEGE EDUCATED CIRCULATION: 30,000 COPIES PASS ALONG RATE 5.46 TOTAL CIRCULATION: 163,800

FORWARD THE EDITORIAL CALENDAR

October 2015 BEAUTY/FALL/GIFT

December 2015 THE HOLIDAY ISSUE

March 2016 YOUNG HOLLYWOOD/SPRING

June 2016 THE SUMMER ISSUE

September 2016 LA FASHION DESIGNERS/ FALL ISSUE

December 2016 THE HOLIDAY ISSUE


the

the

PRINT ADVERTISING SPECS

PRICE PER RUN

1 ISSUE

2 ISSUES

4 ISSUES

Full Page

$3,500

$3,200

$2,500

2 Page Spread

$4,500

$4,200

$3,500

1/2 Page

$2,100

$2,000

$1850

1/4 Page

$1,400

$1,200

$900

Front/Inside Spread

$6,900

$5,750

$4,400

Back Cover

$8,650

$6,400

$5,200

Inside Back Cover

$5,800

$4,600

$3,500 rates effective 9/15

MAGAZINE SPECS

2 page spread full page is 18x10.875 with a .25 inch bleed. Copy should be 1/2 inch inside from trim

1/2 Page Half page 9”x5.25” with .25 bleed Copy should be 1/2 inch inside from trim

full page full page is 9x10.875 with a .25 inch bleed. Copy should be 1/2 inch inside from trim

TRIM SIZE: 9 x 10.875 LIVE AREA: .25 in within trim BLEED: .125 in past trim PRINTING PROCESS: Web Offset BINDING METHOD: Perfect Bound

All files should be PDF @300 dpi. CMYK, no spot colors.

AD SUBMISSION All ads should be emailed in PDF/X-1a:2003 format to: advertise@thelafashion.com All images should be 300 dpi and converted to CMYK with the SWOP2006_ Coated3V2 color setting. SWOP proofs are optional. LA FASHION cannot be responsible for color matching without a SWOP proof or for shifts in color from RGB or Spot to CMYK color conversions.

1/4 page ads Quarter page ads are 4.25x5.25


THELAFASHION.COM

RATE CARD 2015/16

CONTENT DAILY We report daily on the world of fashion, style, people and events. TheLAFashion.com is the largest fashion portal on the West Coast, with a reach of over 1 million visitors monthly and counting.

Cube

AD UNIT

Leaderboard

Box AD

YOUR LA GUIDE TO FASHION

We cover all the fashion events in LA with a series of networks and relationships unique to the city.

Rotating Box AD Skyscraper

HOLLYWOOD

Hollywood is our backyard and we report on all the events that make this tinsel town shine. From celebrities to stylists we have the insider view on Hollywood.

GLOBAL REACH

The LAFashion.com has global reach as we connect the reader to the world of fashion with an international network of reporters.

Rich Media Expanding Box

Eye Blaster / Floating Ad Expanding Leaderboard

Corner Peel THE GO-TO SOURCE FOR ALL THINGS FASHION + STYLE

Online Video Ads

SPECS 160 x 90 ROS -­‐ Run of Site Target Section Home Page 728 x 90 ROS -­‐ Run of Site Target Section Home Page 300 x 250 ROS -­‐ Run of Site Target Section Home Page 300 x 250 160 x 600 ROS -­‐ Run of Site Target Section Home Page 300 x 250 ROS -­‐ Run of Site Target Section Home Page Home Page Target Section ROS -­‐ Run of Site Target Section Home Page 600 x 600 Home Page Target Section

RATES $10 CPM $15 CPM $20 CPM $20 CPM $30 CPM $35 CPM $20 CPM $25 CPM $30 CPM $800 Per Month $10 CPM $15 CPM $20 CPM

$15 CPM $20 CPM $25 CPM $25 CPM $20 CPM $15 CPM $20 CPM $25 CPM $30 CPM $20 CPM $25 CPM


CONNECT YOUR BRAND TO ALL OUR MULTI-MEDIA PLATFORMS PRINT

WEB

TABLET

MOBILE

E-­‐COMMERCE

NEWSLETTERS / E-­‐MAILS

S

EVENT

the

SOCIAL NETWORKING You Tube Channel / Video Distribu@on

Blog’s


CONTACT

Jeff Vaughn VP Advertising Sales jeffvaughn@thelafashion.com

310-569-6867

LA FASHION MULTIMEDIA, INC. the

1200 Santee Street • Suite 1200 • Los Angeles, CA 90015 thelafashion.com


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