November 2012 Vol. 5
The Best of LA FashionWeek & San Diego Fashion Week 2013 Spring/Summer collections
20+ Designersi
Project Ethos Style Fashion Week LA Fashion Weekend
Be Well Expo
Featuring Beverly Hills Fashionista
Golnesa “GG” Gharachedaghi in NIMA SHIRAZ couture Kenneth Barlis Marialia Collective 26 Mike Vensel Luis Verdad Dar Sara Quynh Paris Ash Haute Couture Patuna Bushyhead Dina Bar -El Anthony Franco Nathanaelle Couture Parides, G. Kim, Flynn Skye, Wolfeep Alexis Monsanto Furne One
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Editor in Chief Csaba Fikker Managing Editor Dana Elizabeth Johnson Creative Director Kai He Photographers Kai He Scott Naide Isabele Ruen Jan Lim Kevin M. Schmitz Writers Dana Elizabeth Jonson Laura Yazdi Jullianna Maranon Yasmin Santans Rachel Ravis Shari Baier
Advertising Artin Aghamalian Thomas Reichhardt
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Contents 06
San Diego Fashion Week
12
Project Ethos
18
Exodus by Mike Vensel
22
Luis Verdad, Dar Sara
34
Editorials by Kai He, Scott Naide and Isabelle Ruen
48
Nima Shiraz and “GG” Feature
64
LA Fashion Weekend
82
Roman Epic - Editorial
90
Alexis Monsanto/ Furne One
98
Be Well Expo
by Kevin M. Schmitz
48
82 34
64
Sandebut Diego’ats the Fashion Week Hard Rock Hotel by Yasmin Santana
The night has finally arrived for San Diego’s emerging designers where they premiered their spring 2013 collections on the runway. The glamorous event took place at the stylish Hard Rock Hotel in the heart of San Diego’s Gas lamp quarter. The hotel is located in the fashionable nightlife district, which is well known for its entertainment, restaurants, art galleries and small boutiques. The event took place in a posh outdoor setting of the hotels rooftop where there was a runway built for the occasion. For this event the audience participated by casting their votes via a Fashion Week San Diego phone application to vote for their favorite designer. The contest will be judged by the audience on wear ability, creativity and overall appearance and craftsmanship. The designer with the highest score will be announced at the trunk show the following afternoon on October 7th at the Hard Rock Hotel. The winning designer will score an ultimate business package to help jump-start their career.
It is elegant, classic yet stylish and feminine. This piece is very reminiscent of the women’s 1940’s post world war two-era fashions.
San Diego’s Channel 6 Kristen Mosteller, who is an anchor news reporter, TV personality and host of “San Diego Living” at XETV, hosted the glamorous event. The news anchor and presenter was wearing a beautiful metallic gold dress piece from designer Stacie Mays collection. The dress was an asymmetrical shape, one shoulder, and one sleeve stunning dress. The first designer to open up and present her collections on the runway was NOIA by Evelyne. Her collection featured contemporary young women’s fashion such as dresses and jumpsuits with splashes of spring colors and strips with a touch of black laces and sheer chiffons. Her designs are ready to wear from daytime to nighttime. Dos Caras presented their spring resort wear collection with two male models escorting the models wearing beachwear lying on the runway to give it a beach time theme. The models strutted down the runway showing off the playfully chic swimwear. The swimwear had beautiful prints that included floral feminine suits and cover-ups to sexy Brazilian showgirl swimwear. The “Champagne Ladies” definitely made a splash on the runway with their debut spring collection. One of my favorites of the night was Jessica Faulkner’s collection. Her collection stood out for me because of how creative the designs and theme of the collection was. Her designs were a cross between modern contemporary and vintage flair of the 1930’s and 1940’s fashion era. The models wore an adorable small hat and heart shaped lips. Her pieces are very feminine, stylish and classic. One of my favorite pieces from her collection was the red two piece pants suit that can be easily worn by the career women to a night time dinner date.
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Another adorable design is a gray and white-stripped pants and top for a casual but feminine daytime look.
Another amazing designer that impressed me with his gowns is Kenneth Barlis. In his opening scene his model glided down the runway with a gorgeous flowing red plunging neckline dress with a plumed red feather samba like headdress. This dress was my favorite of all Kenneth Barlis dresses of the night. The back of the dress has Kenneth Barlis name which was quite creative.
SYC ‘s designer Sameerah Yasmeen Corporal was another one of my top designers of the night. Her collection has classic clean cuts and a splash of bold color palettes for spring. One design I simply adored was her two-piece pant outfit with chic black and white top and bold magenta color pants. This look can be worn at a chic resort dinner to a day time out on the town look. Another one of my favorite pieces is a very elegant red off shoulder dress with a chic golden belt. This dress can be worn at the corporate lunch meeting to a romantic lunch date.
There were a total of 12 designers for the night, which also included jewelry designers: “Love is a Devil” and “Erin Rader” jewelry. I can say there is definitely a lot of talent here in San Diego. Overall the night was filled with glamour, entertainment and fun. After the runway shows the models, designers and crowd got a chance to snap photos as well as mingle before hitting the after party!
D
uring intermission of the runway show there was a mind blowing live performance by DJ Violinist, Jennifer “Spags” Spingola. Jennifer can be seen and heard opening for high profile runway shows and nightclub events all over the world.
The show ended with Andre Soriano’s collection, which happens to be another favorite designer of mine. The one dress I simply could not take my eyes off was a stunning and sophisticated shiny gold evening dress. This dress reminds me of Charlize Theron in the J’Adore Dior commercial. I can see this amazing dress on the red carpet or black tie elegant cocktail dinner. The second dress I couldn’t tear my eyes off is a stunning black evening gown with tutu like ruffled layers. The dress looks like a black ballerina dress and is simply beautiful. Mr. Soriano’s over the top glamour and creativity is reflected in his amazing gowns.
Kenneth Barlis - Winner of SDFW 2012
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Kenneth Barlis - Winner of San Diego Fashion Week 2012 Kenneth Barlis was born in Pagadian City, Philippines. Growing up, Kenneth Barlis has always had a inclination for elegance and luxury. In 2010, his enthusiasm for couture fashion resulted in the completion of his first bridal and evening gown collection. Known for a whimsical approach to style and luxury, the Kenneth Barlis collection is synonymous with signature, intricate layering and exquisite attention to detail. The Kenneth Barlis brand goes beyond the traditional bridal and evening wear and reflects his vision to create a lifestyle positioned at the highest level of luxury and elegance. Motivated by artistic, imaginative and modern design, couture-quality and impeccable customer service, the Kenneth Barlis collection has undeniable appeal.
PROJECT ETHOS P
roject Ethos hit off LA Fashion Week on Oct. 12, 2012 with yet another prominent event that distinctively mixed fashion, music and art walk. You heard right—the Downtown LA Art Walk, to be exact. The two phenomena joined forces at the historic Exchange LA to showcase the hottest emerging designers and street artists on the block. For the first time ever, Ethos arranged an indoor display of the brand new 2013 FR-S Sports Car with the help of its official sponsor, Scion. “We haven’t done an event in Downtown since 2006, so to be here six years later is pretty cool,” said Ethos founder and CEO Jason Peskin. Doors opened at 7PM as guests showed off their polished looks to photographers standing alongside the red carpet step-and-repeat. This time around, Ethos brought back an art gallery where media, curators and buyers could mingle before the main event. The gallery featured the artworks of Tanina Jackson, Max Neutra, Amy Baca Lopez, and many more. Guests then headed up the red carpet staircase to catch the live show. At 9:30PM, the Ethos emcee pumped up the crowd with a warm welcome and cued for the first fashion show to begin. Lights dimmed and all eyes glanced to the top of the stairs as the first runway model made her way down the steps to the center of the runway. Energizing music vibrated the room and lights suddenly brightened while camera flashes captured the first piece of Jose Galeana’s collection (Galeana Designs).
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Marialia Pacitto (Marialia) was next, followed by Jennifer Krischer (Linden), Icelandic pop band The Charlies took the stage next and delivered a vibrant performance that kicked off the second fashion show.
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Fashion Institute of Technology of NYC alumna Felicia Barth-Aasen ended the show with (Collective 26), a high-end contemporary women’s line that featured timeless looks that are wearable in today’s American culture. It was a mix between bohemian and grunge– messy but in its own way very sheik. One of my favorite pieces from this collection was a form fitting blue-knit dress that was simple in shape but so intricately designed, bottomed with an exaggerated see through fringe. The thick fabric headbands definitely added a cool, hipster vibe to the whole collection.
Photography By KAI HE
The second show featured designers; Kiki Hasija (ARIA by Kiki Resort Wear), Claudia Gonzalez Pruitt (Beso Moda) and Lawren Michele Cappelletti (Lawren Michele).
Photography By Scott Naide
The second show featured designers; Kiki Hasija (ARIA by Kiki Resort Wear), Claudia Gonzalez Pruitt (Beso Moda) and Lawren Michele Cappelletti (Lawren Michele).
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The celebration continued with an additional fashion show at 11PM that introduced Goorin Brothers’ latest hat wear line. Guests were left to enjoy the rest of the night at the Synthesis after party, with live art installations and performances by electroclub duo Oliver and model-turned-DJ Caroline D’Amore. You can catch more on the next Project Ethos event on ProjectEthos.tv! by Dana Elizabeth
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– Mike Vensel
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EXODUS by Mike Vensel
“My last collection was inspired by ancient Egypt. I started thinking about the story of Exodus with Moses leaving the desert. I thought it would be interesting to explore collections that had some dark undertones or some religious themes to it. Religious themes that are universal religious themes; themes that aren’t necessarily Muslim, Christian or Jewish themes…they are kind of something that is born of that region and have developed a monastic look. “
Photography By SCOTT NAIDE The LA Fashion magazine | 19
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“Exodus” is the Spring Summer 2013 collection by Los Angeles based designer, artist and producer (Concept Los Angeles), Mike Vensel. The collection is inspired by the mass migration of the human race in search of a better life and freedom from religious restraints. The collection picks up where Vensel’s previous collection ended. Traveling back to Egypt, on a journey through the desert where a blank-slate is established, a new world is born. Through Vensel’s designs and vision, a story unfolds of women dressed in hooded, veiled and caped monastic themed garments that walk the runway. The simplistic-elegance of Vensel’s collection is composed primarily of silk charmeuse, chiffon and modal. Each garment displays Vensel’s true genius with drape, as beautiful silhouettes take shape and possess a fluidity and movement when met with air. “I spent six months doing research and really working on the concept of the collection. It’s an A to Z process, there’s creativity involved with every aspect of it”. – Mike Vensel In keeping with Vensel’s previous color palette the designer chose pure white, cobalt blue, and obsidian black as the primary make up of the collection. The designer also chose to interject muted colors as well. Vensel’s Spring Summer 2013 collection demands to be worn, it simply—demands to be lived in.
Each look transfixed the audience, as models walked the runway. The collection stayed true to the designer’s aesthetic and was distinctly, Vensel. To learn more about the collection seen above please visit: mikevensel.com by Dana Elizabeth
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Style Fashion Week presents
LUIS VERDAD and DAR Sara’s
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ctober 15th, style fashion week has officially begun where two designers showcased their ready to wear spring 2013 fashions. The venue was held at the beautiful historic Vibiana in downtown Los Angeles. The former cathedral is currently used to host corporate as well as private events and runway shows. Upon entering the cathedral you are instantly enveloped in its old world charm and elegance. The church has over one hundred thirty year history and has a stunning garden courtyard that is perfect for outdoor events. As guests began to arrive at the venue one special guest in particular made his appearance and drew in a lot of attention, the Los Angeles mayor, Antonio Villaraigosa. The preshow event was held in the garden courtyard of the Vibiana where invited guests got an opportunity to snap photos and socialize over cocktails. The inside of the Vibiana was converted to a runway with gorgeous surrounding baroque style elegance and columns reminiscent of old European churches.
2013 SS Collections
L
ouis Verdad was the first to present his denim collection for spring/summer 2013. Designer Louis Verdad, a MexicanAmerican designer out of Chicago Illinois draws his inspiration from the societal women of Mexico. He is best known for having dressed Madonna in the past and having dressed her for the now infamous Britney Spears kissing scene.
He combines his love of vintage glamour with the contemporary classic American woman. There is nothing more American than demin and his fashions reflect the California chic for the upcoming spring/summer 2013 collection. Guests enjoyed cocktails and appetizers by additional sponsors; Lawry’s & Kabuki, and a Hosted Bar by Jameson Irish Whiskey & Tequila Loca as well as coconut water by, O.N.E. Coconut.
When Luis Verdadd asked about his beautiful collection and the inspiration behind it he explained that it was about, “Denim, Denim, Denim, the American woman. I wanted to show a side of the denim that could be very stylish when denim is paired with a beautiful shirt or beautiful pants”. 22| The LA Fashion magazine
In Luis Verdad’s collection what stood out for me is how many different ways denim is used. It can be used formally, casually, business chic, flirty and classy. You can mix and match different pieces such as a pop out color blouse paired with denim bottom piece or vice versa. His collection reflects the modern woman inspired by a retro 1950’s and 1960’s look.
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by Dana Elizabeth Noticeable themes arose on the runway including varying shades of dark hues, mainly black. Sequins appeared in several of the designer’s collections. Several designers chose to incorporate feathers, and different embellishments to enhance their collections. A variety of silhouettes and style-lines graced the runway leaving the audience with plenty of eye-candy to choose from. The close of the night, unfortunately, left the audience somber—but not empty handed. The highly anticipated performance by Carly Rae Jepsen was canceled due to a flight delay but VIP audience members left with a gift bag provided by sponsors: NYX Cosmetics, TC Charton, La Fresh, Amore Pacific, Laundry, Wi Spa, Crunchyroll, Naked Princess. Now in it’s fifth year, Audrey’s Night Out was a success, despite a few minor details. The producer for the night Andrew Patterson (Producer for America’s Next Top Model) delivered an event that was beautifully organized, and well received. It’s apparent that with each passing year, Audrey Magazine continues to deliver. With anticipation and yearning I cannot wait to see what Audrey Magazine has in store for the year to come.
Photography By Kai He
Culture Swimwear “Salette” necklace by Lionette “Dina” necklace by Lionette John Hardy leaf ring Nicolas Feuillatte Palmes d’Or champaigne
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Photography By Kai He
Photography By KAI HE
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The next collection to make its debut is Dar Sara, a Dubai based designer. He designs a variety of evening gowns and wedding gowns. The opening to Dar Sara’s collection was very dramatic and theatrical with a performance from two of the models dressed in armour. It was purposely done for the theatrics and the music for this show was very dramatic. All that came to my mind while observing this collection was Lady Gaga’s style combined with old Hollywood glam. The heavy detailing in his pieces are simply amazing and his use of fine fabrics and craftsmanship. Dar Sara draws his inspirations from old Hollywood movies, glamour, theatre and movie stars. Some of his pieces look like costumes and are worn to make a fashion statement and gain attention.
I can see Lady Gaga, Madonna and Beyonce wearing these fashions on stage and that is what he was inspired by in this collection is Hollywood theatrical style outfits. One of my personal favorites of the night is the show girl style mini dress with the black elegant peacock style feathers around the neck. It is very reminiscent of the flapper women of the 1920’s and old Hollywood glamour. The heavy use of feathers, chains, organza, chiffons, silks and beading are apparent in his fashions. It is to reflect the over the top style of Hollywood , special effects, the glamour combined with theatrics that make this collection so spectacular. I have to say this the fashions showcased by this designer tonight was absolutely amazing as well as very creatively designed. The night ended with Dar Sara’s theatrical runway show as the models all gathered on the runway for photos. by Yasmine Santana
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Ash Couture and Quynh Paris Show at Style Fashion Week
The two uniquely distinct female designers, Quynh Nhu of Quynh Paris and Ashna Karla of Ash Haute Couture, showed their collections back to back on the runway to a packed house of viewers at the historic Vibiana converted cathedral in downtown Los Angeles during Style Fashion Week. Quynh Nhu’s line Quynh Paris featured bohemian inspired pieces and a blend of various cultures from across the world. Quynh, a graduate of the French Fashion school Mode’ Art International in Paris, uses her Parisian background to blend different aesthetic elements together such as floral embellishments, oriental detailing, and galaxy inspired prints. Her niche for 30| The LA Fashion magazine
combining categories is even apparent in her haute couture and readyto-wear collection names including: “We are the World,” “From One Season to Another,” and Blurred Nature. “Her collection seemed to transform from an underwater aquatic vibe to a futuristic space odyssey adventure. Next the pieces underwent a dip into an oriental phase and finally ending with a flowing bohemian style full of pastel colors and high to low hem lines.
Photography By Scott Naide
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Indian designer Ashna Karla used her fashion branding background and Indian origins to create her beautiful line Ash Haute Couture. The bright colors, and Ashna’s attention to detailing in her designs, grabbed viewers attention against the white backdrop of the state. The collection also featured intricate embellishing on the ruffled dresses and tops. Her pieces were fun and flirty, perfect for the modern woman look
added to the youthfulness of the collection. The runway show also included Ash’s intricately 32| The LA Fashion magazine
Photography By Scott Naide Photography By KAI HE
woven clutches with bright eastern patterns that a few of the models carried down the runway.
by Laura Yazdi
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Quynh Paris by Kai He
Designer Quynh Paris - Thuy Nguyn Creative Director Csaba Fikker Photographer Kai He Model Bridgett Abood Makeup Becca Cullati Produced by Reymond VillaSenor
White & Silver lurex brocade vintage gown Rapparound PR Crystal Necklace
Quimh Parris Designer, Quynh Nhu lives between Los Angeles, Paris, Lausanne and Saigon. She comes from an atypical family. The father was a musician and director of the Music Academy of Hue. She is the youngest of five daughters, all multi artists: music, painting and dance. It’s in this context that Quynh Nhu grew. She is graduated from the French Fashion school Mode’Art International, Paris. Her creations is rich in Arts. Her creations inherit from the artistic richness of the desginer. With Quynh Nhu, fashion is volume, shapes, fabrics, but also sounds, movements and arts. Her creations at a crossroads of Cultures and at a crossroads of Arts. But the most important thing is, her creations are not simply a Beautiful concentrate of Arts, it’s an Unexpected and Amazing Beautiful.
Designer Quynh Paris - Thuy Nguyn Creative Director Csaba Fikker Photographer Kai He Model Bridgett Abood Makeup Becca Cullati Produced by Reymond VillaSenor
Patuna Bushyhead
by Scott Naide
Couture Designer Patuna Bushyhead specializes in exclusive; handmade; one-of-a-kind red-carpet dresses. From the age of five she starred as an actress on stage and television in Tbilisi Theater and performed in countries across the Former Soviet Union. At 16 she entered Tbilisi State Institute to study gynecology, and after two years changed to the dentistry department and graduated at the top of her class with her doctorate in dental surgery. After working in a private dental practice Patuna made a career change from dentistry to her real passion which is fashion merchandising and design and converted one of her homes to a fashion studio where she currently works as owner and director of Couture House Patuna Bushyhead. During recent years, she studied sketching with a professional tutor on anatomy; dress/shoe design; portraits; face-profiles; fashion merchandising and design; sewing and dressmaking; and cosmetology / esthetics. From baby lines and swim wear to elegant, ethereal evening gowns, Patuna does it all and has rocked the cat-walk from Miami to New York and beyond. Her designs were worn in the Miss Georgia and Miss World contests.
Photography and Art Direction Kevin Michael Schmitz www.KevinSchmitz.com Models: Erika Saxon by Brand Models Charlie Shades by Wilhelmina Models First Assistant Efren Herrera Second Assistant Joe Gunawan
Designer
Makeup Artist Patuna Bushyhead Jessica Davis
Creative Director Csaba Fikker
Hair Stylist DaRico Jackson
Photographer Scott Naide
Wardrobe Stylist Salette Corpuz
Model
Wardrobe Assistant Megan Haley Marcy Guevara
Makeup Becca Cullati Produced by Reymond VillaSenor Rosy Muto
ASH Haute Couture
by Isabelle Ruen
Photography By Isabelle Ruen
Ash Haute Couture is an exciting new couture label combining contemporary feminine tailoring from the west with eastern influences.With attention to detail and with the use of high quality fabrics and workmanship, the range is young and accessible and can be worn day into night. The label is spearheaded by designer Ashna Kalra. With her background in fashion and luxury branding and her family background largely in footwear and textiles, Ashna has been able to combine her skills to put together beautiful collections of couture meets readyto-wear. Ash Haute Couture is vibrant, luxury clothing that portrays an image of playful yet glamourous femininity. Its the divine obsession to make the perfect dress, the urge to preserve for all eternity in that dress. The focus is on the fusion of age old techniques of hand embroidery, interpreted with a very modern expression to produce contemporary silhouettes. translates to one piece at a time, as the personalized and individual workmanship is an integral part of each creation.
Photography By Isabelle Ruen
Designer Ash Haute Couture Photographer Isabelle Ruen Model Jessica Serfaty Megan Haley Makeup Becca Cullati Produced by Reymond VillaSenor Rosy Muto
GoInesa ‘GG’Gharachedaghi Wears Nima Shiraz
Editorial For The Los Angeles Fashion Magazine Photography by Barry Druxman
The Los Angeles Fashion Magazine’s November feature showcases the work of the wonderfully talented, and charming San Francisco based designer, Nima Shiraz. The Bay area designer has teamed up with his muse and star of the Bravo TV series, The Shah’s of Sunset, Goinesa Gharachedaghi also known as GG for an unbelievably stunning editorial. We had a chance to sit down with both of them on set to discuss everything from GG’s new hair extension line, to Nima’s unique design aesthetic. First we sat down with the beautiful, lovely, and very kind GoInesa Gharachedaghi, ‘GG’ where we had the opportunity to ask the fashion maven and Louboutin lover, about her sense of style, what she had to say about filming the first season of Shah’s of Sunset, in addition to the unique way she and Nima Shiraz met. The LA FASHION: You are a proclaimed fashion lover and from the show it’s evident that you love designer brands. Who are some of your favorite designers, and why? GoInesa ‘GG’ Gharachedaghi: I love Alice and Olivia very much and I also love DVF (Diane Von Furstenberg). Alice and Olivia is very fun, they have clothes that really fit my body and they design clothing that is loose fitting, yet still very feminine and sexy. LAFM: If you could endorse or work with any design house today which would you work with? GG: I love Alexander McQueen; I would love to work with the design house. That would be a dream for me. LAFM: What is your association with the following brands: Sansli J. Clothing, and GG Hair extensions? GG: Sansli, which means Luck, and J, which is the first initial of my niece’s name. So the brand is, Lucky J. Because my niece was born on
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7/7/7 at 7:11 so she is a little lucky you might say, I kind of wanted to put her in to the label, so that was my way of doing so. LAFM: Are you designing for it?
“I’d like people to know that you can be sexy without having to wear tight clothes, without having to reveal skin, and to just be yourself”
GG: I’m 100% hands on with the designers, and I have a vision and concept for the brand, it’s about being sexy at any size, and any weight. LAFM: How soon might we expect to see the full collection? GG: I’ve been working on and off for about a year, it has been put on hold for the moment, especially with the release of my hair extension company. Hopefully by the time the new season airs I’ll have something ready for the general public. LAFM: Can you tell us a bit more about GG Hair extensions, when did that launch? GG: It launched a little less then a year ago, we created this hair extension line that is so revolutionary…it’s so different, nothing has ever been this simple to put on and take off, I’ve worn hair extensions on and off for years, every kind from the sewin, the clip-in to the glue-in kind. What makes my hair extensions so different is the way they go on. It’s almost like a crown, and then it shapes to the form of your head, then you pull your hair through and style as usual. LAFM: How did you get involved with Nima Shiraz? GG: It’s a little funny, Nima found me on Facebook, actually and we both really connected with one another. You know he’s also Persian, and I don’t want to sound one sided but when you are of a certain culture that’s only just really beginning to get recognition for it’s culture, when someone reaches out to you of that similar culture you want to be there and help them and sort of say, “let’s do something together”. So when he contacted me I was on my way to San Francisco and since he is based out of San Francisco so we decided to meet that weekend. It was fate, perfect, and once I saw his designs I fell in love. Since then we’ve been really working with one another to support each other, his designs are simply amazing. LAFM: What do you want the fashion world to know about you as a person but also as a style icon and fashion maven? GG: I’d like people to know that you can be sexy without having to wear tight clothes, without hav-
ing to reveal skin, and to just be yourself. You can feel just as sexy wearing pajamas as you would wearing an evening gown that’s worth thousands of dollars. It’s all in how you feel, and I believe that sexy is how you feel. Your fashion sense should be real in your mind, so you can create it on your body. LAFM: We know you love Christian Louboutin – Is there any other designer shoes you simply must have in your closet? Do you plan to lend your name to a shoe line in the future? GG: Well, from the show everyone knows I love Louboutin’s and I also really love Jimmy Choo’s, and who can forget Alexander McQueen of course. As far as putting out a line of shoes, that would be amazing! I would love to do so one day. LAFM: Do you believe in wearing something more than once? The LA Fashion magazine | 55
Photography by Barry Druxman
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GG: Yes, I do. I mean it would be abnormal to say you never wear something twice. For the red carpet that’s a different story, you know? That’s with any person who has to walk the red carpet it’s a part of your job to be diverse and show your sense style. As far as everyday goes, I wear the same jeans, I have like a hundred jeans and I always wind up wearing only two pairs. That’s just reality you can’t, not wear the same thing twice. LAFM: Do you have anything you want to say to the individuals that have made comments about your style choices? And anything you want to say to those who have passed judgment on you regarding the show? GG: I think passing judgment is the easiest thing one can do in the world, and you know it’s actually really gratifying to me when I meet some of my fans in real life and they say, “oh my gosh, GG you are actually really nice in real life’. It’s really kind of nice to hear that, I would just like people to keep watching and follow not only my story but the other’s as well. As far as my fashion sense, I’ve been really lucky in that I’ve never had anyone as far as fans say anything negative about my fashion style, so I’ve been really lucky in that regard.
LAFM: Nima as a designer can you tell us who or what are some of your influences? Nima Shiraz: Well, there are quite a few things, theater for one, theater has always been such a huge inspiration for me and there are designers that I am inspired by, Alexander McQueen would be a classic example of that. But you know I find inspiration in the weirdest of places. My practice is not to look at what other designer’s have done. It’s not for me to look at what someone else has created, and then try to replicate that for me I approach a new look and a new gown with the goal of being original. It’s always just an idea that comes to my head, I can’t say I have literal inspirations but I can say that I look at the work of individuals and I am inspired to create something beautiful, and I’d say McQueen is one of these individuals who has inspired me.
LAFM: How do you feel about what’s been said about you and the cast as far as representing the Persian community, other’s have said perhaps not in the best light, what would you say to those individuals? GG: You know the people who were saying the most negative comments before the show aired was the Persian community... we are a very deeply rooted and historical culture and we’ve kept a certain face to hold that culture. I think a lot of Iranian’s were scared, wondering are people going to see the truth? But the truth is that we are just normal people. We have fights, we have break-ups and I think once the show aired people saw that. They’ve come up to me and said, “Oh my god, we love the show we thought it was going to be like the Persian version of Jersey Shore, but it’s not like that at all”. I think that people have realized it’s not that big of a deal, and I think people should keep watching and to be honest at the end of the day people can decide to think whatever they’d like.
Following our interview with GG, we sat down with Nima Shiraz, under a canopy of blue sky getting to know the San Francisco based designer. The tall, charming and fashionable Shiraz talked about his design background and how fate played a part in how he and GG first met.
LAFM: What is your design background? NS: I am actually self-taught; I’ve had tremendous support from seamstresses who’ve taken the time to help me, to teach me techniques. They’ve spent a lot of one on one time with me because they are passionate about the brand. But because I don’t have the proper training, I don’t have a limitation in terms of a frame that I am not allowed to step out of. The LA Fashion magazine | 57
So with design, I come up with the weirdest ways to create my gowns. The way I drape them, the way I sew them…but that being said, I am obsessed with making the work look clean and flawless I just don’t do it in the traditional way that other trained designers do. LAFM: What can you tell us about your relationship with GoInesa, ‘GG’ how did you two meet? NS: I heard about the show Shah’s of Sunset and I, myself am Persian, and I was immediately drawn to the series because the show is centered around these group of Persian friends living in America. So I found myself drawn to these people and as I watched the season I got to know the characters better and they all seemed to be very decent, nice people, so you know a few months passed after the show. Then one night I noticed that, GoInesa and I had a mutual friend on Facebook, so I sent her a quick message thinking she probably gets thousands of messages and I simply asked her if she would allow me to the opportunity to design a dress her one day. Then to my surprise the next morning I had an email response from her and she said, “You know Nima I’m actually on my way to San Francisco right now, let’s meet”. So you know it was sort of—fate.
Photographer: Barry Druxman Model: Golnesa “GG” Gharachedaghi Make up: Sara Dashty Hair: Lorenzo Diaz Gown: Nima Shiraz Turban & Shoes: Nima Shiraz Bracelet & Earrings: Vintage Glam Shop (Los Angeles) Wardrobe Stylist: Tahirah Felton Set Design: Deanna Weinhart Project Management and Assistance: Donna Gorman, Jan Graham
LAFM: How did you two approach working with one another? NS: So when we met, I had chance to sit with her and we talked about how she saw herself and what her style is, we focused on what material’s she felt she loved, and we decided to design a gold gown that originally was going to be worn in Dubai, but instead she decided to wear the gown in Los Angeles. She had said, ‘You know Nima I want to bring more media presence to this piece and I think this dress would be perfect for the red carpet in Los Angeles”. So when that happened I designed her another gown, the red gown we are shooting today… Then from there we talked and I said, why not get a local fashion magazine to shoot you in these gowns and this way we get to establish you as a fashionista in the industry and we decided to team up, and we agreed I’ll continue to make gowns for her and she will continue to be this fashion icon on the red-carpet, which in return will also help to brand my label, Nima Shiraz as well. LAFM: What do you love most about design? NS: One of the things I really love is the actual execution of the design. You start with this idea, and then being able to pull an actual gown out of a garment bag, seeing a person’s reaction to the gowns is a great experience. The confidence I see on a woman’s face, you literally see that they feel beautiful, that’s all that matters. In the end you know that they feel like a star, regardless of whether or not they are actually one. LAFM: Everything right now is custom made? NS: Yes, all of my pieces right now are one-of-a-kind gowns, custom made for each client. I really work with my clients to design them a gown or gowns that they want to wear again, I try to design their dreams and turn them into reality. LAFM: Do you have plans to put out a collection? NS: I have started working on a collection of wearable gowns, I want it to be unique—it may take me some time to fine tune it because my expertise are in couture, but I do plan on rolling out a collection of ready-to-wear shortly. I do know it’s going to be high-end and I definitely will be starting to participate in fashion week soon.
LAFM: Do you think you and GG will possibly collaborate on a line together? NS: That’s an interesting question, but you know I live by the saying, never say never. She’s a great person, she is really professional and loves fashion and I really enjoy working with her. It is a possibility, and in away—you are putting ideas in our head now, Dana. LAFM: Is there any one style icon, or celebrity you would love to design for? NS: I would love to dress Charlize Theron—she is flawless, she is fabulously beautiful, stunning, she is gorgeous. She is the whole package, she has the looks, she has such personality and I fell in love with her when she was featured in the Dior campaign. There is just something about her. I would love to design a gown for her. But that being said there are also so many wonderful, talented women I would design for, Penelope Cruz, Nicole Kidman the list goes on and on. LAFM: If there were one quote, or phrase that best describes you as a designer what would it be? NS: I think there was an Alexander McQueen quote that said, “When you see a women in one of my gowns, you want everyone to turn their heads and ask the question, who is that person…” I think that is something I hope to also accomplish. It’s really about bringing that surprise element; really putting on a show that I think best describes my design philosophy. -Dana Elizabeth
Photography by Barry Druxman The LA Fashion magazine | 63
LA FASHION WEEKEND O
n october 20th, LA fashion weekend continued at Sunset Gower Studios where stylist, media, fashionistas, celebrities and fashion elites all came together for the grand finale of fashion week. Fashion weekend at Sunset Gower is a three-day event showcasing emerging designers spring and summer collections on the runway. This event was more like a party to mingle while enjoying music, cocktails, and viewing the collections from five talented upcoming designers. This event was held in an outdoors setting turned nightclub lounge at Gower Studios.
LA Fashion Weekend Presents 100 years Anniversary of Sunset Gower Studios! The weekend was not only fashion weekend but also a celebration for Sunset Gower Studios 100th anniversary which made the event that much more of a reason to celebrate. A beautiful ice sculpture was displayed at the event in honor of the studios 100th anniversary. Among the different sponsors that night was Wella Professional, which hosted the event and was also a big sponsor of the event. Wella Professionals provided all the models with the gorgeous runway hair you see on the models.
LA Fashion Weekend 2012
at Sunset Gower Studios
Wella Professional are pioneers in hair care innovation and creativity for over one hundred years now. The lounge setting was provided by stylish Cesar’s Palace’s new Nobu Hotel. The Nobu Hotel tower addition at the Cesar’s Palace in Las Vegas offering luxury, entertainment, fine dining and a sensual atmosphere. The makeup for the event was done by Napoleon Perdis Makeup Academy. Open bar was provided by Diabolo and Little black dress Vodka. Guest at the event had the opportunity to sample freebies from the sponsors before the runway show. There was a large crowd on this night reached to capacity for this event. The crowd was eagerly awaiting the runway show and enjoying the glamorous party atmosphere.
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The glamorous event featured five designers of the night: Parides, G. Kim, Flynn Skye, Wolfeep, and Black Hearts Brigade. One of the first designers of the night Flynn Skye presented the collection for spring/summer 2013. Her collection features a lot of bohemian inspired prints, light airy fabrics and definitely wearable pieces that are easy to mix and match into your wardrobe. This collection includes a lot of stripped summer dresses, rompers, and mini dresses that are more of a casual daytime look. The LA Fashion magazine | 66
I loved her flowy Boho chic halter dress, which was my personal favorite.
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Photography By UBISOFT
One of my favorites of the night is G. Kim’s fashion, which can be worn for casual daytime look turned evening dinner date look. Her fashions are simple and more classic and sophisticated.
Designer Parides offered a more Southern California bohemian beach chic look. Her fashion designs were one of my favorites of the night. I loved her flowy Boho chic halter dress, which was my personal favorite. She offers beach cover-ups, summer dresses that have tropical swirl of colors and perfect for a resort look. Another favorite piece of mine from her collection is a sexy black and white stripped beach cover up dress, which can be worn as a dress, or cover up. The LA Fashion magazine | 67
Photography By Kai He
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A perfect piece from out of the beach to evening dinner glam. Her collection offer a more young, sassy chic girly look. I also loved her snake print dress it is beautiful Native American style, a very light flowly sheer look. A definite must have!
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Photography By Kai He
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Black Hearts Brigade’s spring/ summer collection of 2013 offer more of a casual relax every day look from gorgeous turquoise mini dresses, turquoise leggings and a simple chic tank for a day time glam lunch date look, to cute sexy sweaters. I like her fashions as to me they are wearable day and night. Designer Wolfeep featured colorful animal print dresses, which offer casual, nightclub, wear to evening date sophistication. After the runway event the party didn’t stop there but continued with the designers in an after party. by Yasmine Santana
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She understands what the woman is really looking for. Her designs were one of my favorites of the night
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The last day of
LAFashion Week
ends with major style!
Photography By Scott Naide
October 21st, the final day Fashion Week Los Angeles finally comes to a close at Sunset Gower Studios. The fashion event presented three designers showcasing their spring summer 2013 collections down the runway. Anthony Franco, Dina Bar-El, and Nathanaelle Couture. The party continues on as celebrities, fashion elites, media and invited guests celebrate the final day of fashion week and fashion weekend. Just Fashion by Public Counsel was one of the top sponsors of the day and invited guest to the show. Public Counsel Law Center is one of the largest non-profit law firms that fight to make a difference in the community. What can be better than fashion, glamour, cocktails and a good cause? The preshow continued as guest lounged around the open bar provided by Diabolo and Little Black Vodka. Guest enjoyed delicious gourmet appetizers, free makeup application by Napoleon Perdis Makeup Academy, received free Wella hair care products, and got a chance to mingle while enjoying great music and a party atmosphere
Dina Bar-El was one of the first to showcase her designs down the runway. Her designs offer timeless women’s eveningwear and as a former model Dina really has an eye for fashion. She understands what the woman is really looking for. Her designs were one of my favorites of the night. The colors were season appropriate with splashes of bold colors such as shocking blues, orange and yellow gowns. The dresses were very elegant and sophisticated and ranged from dinner date to prom date.
The LA Fashion magazine | 73
Photography By Kai He
Anthony Franco specializes in men and women’s eveningwear. Some of his pieces for the night were just beautiful and I especially loved the jeweled bustier, which seemed very sexy and glamorous and was a crowd favorite. Some of my other favorite pieces were a multi-colored trench coat, which is so different than the traditional trench coats and very sophisticated. I really loved the women’s evening dresses and pant suits the most. I found that what caught my attention the most was the men’s wear.
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Photography By Kai He
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Photography By Scott Naide
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The last designer of the night to showcase her designs was Nathanaelle Couture. Her designs were very feminine and delicate looking with a very vintage period style appearance to them. She uses a lot of lace, silks, and delicate fabrics. She specializes in women’s ready-to-wear lady like fashions. Some of her designs have been featured on the red carpet. All in all it was a fabulous fashion filled weekend at Sunset Gower Studios. After the runway show came to an end, models, designers and guest had an opportunity to mingle before hitting that after party in town.
The LA Fashion magazine | 79
Photography By Scott Naide
ROMAN EPIC
by Kevin M. Schmitz
Photography and Art Direction by Kevin Michael Schmitz Represented by AAREPS NY 1st Assistant : Rhadha Thombre Wardrobe Stylist: Noemi Bengala Makeup & Hair Stylist: Valeria Orlando Models: Alane Souza Represented by ICON Models Carolina Represented by ICON Models
Wax coat and wax hat by Stella Jean. Trouser by Gai Mattiolo
Blu dress in enviers satin with rouches by Gai Mattiolo. Wax bracelets and belt by Stella Jean
Wax dress and wax head band by Stella Jean. Violet coat by Gai Mattiolo
Striped shirt, wax skirt and bracelets by Stella Jean
Style Fashion Week ends in Style with
AlexisMonsantoandFurne One On October 19th, Style Fashion Week came to a close and what a way to end such a fashion filled week than with these two amazing designers, Alexis Monsanto and Furne One. Upon arriving at the historic Vibiana church in downtown Los Angeles crowds were already gathering around the beautiful cathedral. This event was
going to be like no other this week. The preshow was held at Vibiana’s outdoor court yard where there were appetizers, cocktails, gelatos and more for the invited guests. There was a lot of anticipation in the air as crowds of media and fashionistas started to fill the already crowded courtyard.
The first designer to showcase his talents on the runway was Alexis Monsanto. Alexis Monsanto’s creations can be seen gracing the red carpet on celebrities such as Charlize Theron, Jessica Alba, Megan Fox, Hallie Berry just to name a few. TV giants such as Oprah Winfrey have also been seen wearing some of his accessories. He draws his inspiration from the elegance of
Alexis Monsanto’s creations can be seen gracing the red carpet on celebrities such as Charlize Theron, Jessica Alba, Megan Fox, Hallie Berry just to name a few.
Photography By Scott Naide
ALEXIS Monsanto
the woman and socialites such as Grace Kelly. His inspirations for this spring/ summer collection were florals, bright fuscias, dark purples, and lime greens. He uses a lot of sparkles, sequins and crystals to give it a regal look. The LA Fashion magazine | 91
Monsanto is one of the first to include 3D technology for his runway events. Guest was given a pair of 3D glasses to view the performance.
Photography By Kai He
The beginning of the runway show opened up with Las Vegas style performance. As soon as the first model strutted his designs on the runway you were instantly captivated by the glamour and femininity of his designs. The fabrics were soft, flowing and delicate giving it such as graceful feminine look. The first thought that came to my mind was societal women at the Hamptons in the summer. Lime green oversized hats which resembled that of high society women. The accessories worn for this collection were crystal chandelier exaggerated jewelry giving it a regal appearance. The runway show ended with a performance, which seemed something out of the Las Vegas Cesar’s Palace show followed by a shower of confetti.
The last performer and much highly anticipated designer of the night was Furne One. Furne One, the Dubai based designer, is known for its elaborate attention grabbing costume style fashions. Some of Furne Ones famous clientele include Jennifer Lopez, Shakira, Nicki Minaj, and Katy Perry. He draws his inspirations from the fashions of the West and the Eastern cultures of the globe. The crowd in the room was to full capacity for this last show that almost filled the Vibiana. The excitement in the air resembled that of a concert as the crowd cheered loudly as the show began. I really have no words to describe how beautiful his fashions are. This designer is known for his
Photography By Kai He
Furne One
The LA Fashion magazine | 95
This designer is known for his over the top glamour designs that puts Lady Gaga to shame. 96| The LA Fashion magazine
Some of Furne Ones famous clientele include Jennifer Lopez, Shakira, Nicki Minaj, and Katy Perry.
Furne One
over the top glamour designs that puts Lady Gaga to shame. The main colors used for his collection are nudes, gold’s and silvers with elaborate headpieces that resemble that of face masks. The gilded regal jewelry and headpieces stole the show and were out of this world. The fabrics for these designs were sheer with detailed beading and crystals. The stunning costume like gowns left the crowd speechless and in awe. Some of the gowns had a thorn like appearance which included a head mask, very attention grabbing. I can only describe his fashions as something out of a fantasy movie. The ‘performance’ ended with the models reuniting on the runway for pictures from the crowd. The pictures speak for themselves and now I can see why the event was over crowded as this designer took the crown. What a way to end fashion style week. by Jasmin Santana The LA Fashion magazine | 97
On the last weekend of September, the Be Well Beauty and Wellness Expo opened its doors to the public. The Be Well Expo has been a staple expo for buyers, retailers and health and beauty care professionals. Now, the public had the chance to meet with top professionals in the industry and attend lectures from renowned doctors and estheticians. With complimentary services at The Nail Bar by Creative Nail Design and The Skin Analysis Lounge where guests could get a thorough analysis of their skin by a licensed esthetician, Be Well had much to offer to the public.
The two-day event had over 200 vendors and spa services to offer. Despite the limited attendance to the expo, no doubt due to the Herbalife Triathlon and Carmageddon 2 (the greatest obstacles in the way of this two day event), some happy beauty and health consumers were able to enjoy the lectures, demos and naturally, the breakthroughs and innovations in wellness and beauty over the weekend.
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The expo was filled with tutorials on hair and make-up applications, including a demo on how to care for lash extensions, how to address hair loss for men and women and the preventative products they use, discussing their claims misconceptions. Another lecture by licensed esthetician, Michael Q. Pugliese, was on peptides, known for their anti-aging qualities. Peptides have become more common in cosmetics, and Pugliese discussed what peptides are, what they do, and how to select the appropriate make-up for you.
Rueda offered information about the unregulated cosmetic industry and what dangerous chemicals and fillers your make-up may contain. Working closely with the Campaign for Safe Cosmetics (www.safecosmetics.org), Rueda co-created the Authentic Skin Remedies line of beauty products after learning that she developed cancer, possibly from using skin care products that contained toxic chemicals, says Rueda.
BeWell by Shari Baier
Beauty and Wellness Expo in LA :
The Be Well Beauty and Wellness Expo in LA provided large scale beauty and health product showcase with plenty of opportunity for education for the health and beauty conscious women of Southern California. On the beauty and demo stage there was a very informative lecture by Amy Rueda, co-founder of Authentic Skin Remedies, discussing The Dangerous Side of Beauty. Rueda offered information about the unregulated cosmetic industry and what dangerous chemicals and fillers your make-up may contain. Working closely with the Campaign for Safe Cosmetics (www.safecosmetics.org), Rueda co-created the Authentic Skin Remedies line of beauty products after learning that she developed cancer, possibly from using skin care products that contained toxic chemicals, says Rueda. There were new innovations and beauty products on the show floor, from mineral make-ups and body butters to anti-aging devices and teeth whitening. All had their individual perks but some stood out more than others. Of course it would be impossible to discuss all the products and services we saw, but here are some that The LA Fashion found to be worth a mention.
Bella Pierre Mineral Make-up Bella Pierre uses the finest ingredients in their products. All of the make-ups, including foundations, blush and bronzers, shimmer powders and lipsticks are all non-toxic for your skin. Bella Pierre’s foundation powders use on 4 ingredients: Iron oxide for the wide array of skin tone colors, titanium and zinc oxide for protection against the harmful UVs from the sun, and lastly mica for the ultimate in flawless coverage. The foundation can also be used as a great concealer with a simple change of brushes. With no fillers or harmful chemicals added to any of their cosmetics, they earned themselves recognition with The Natural Health and Beauty Award for Excellence two years in a row.did not look like a crystal ball. The LA Fashion magazine | 99
Crystal Peel Microdermabrasion The Crystal Peel Microdermabrasion Exfoliator is an at-home safe and effective physician-endorsed clinical microdermabrasion regimen. This at home system was created with even the most sensitive skin in mind. Crystal Peel continually re-surfaces the skin, reducing fine lines, erasing skin discoloration (hyperpigmentation), freckles and shrinking large pores. The body bar exfoliator rejuvenates the skin giving you a nice healthy glow.This is the only microdermabrasion beauty bar exfoliating soap consistently available on the market today. Crystal Peel aides in the production of new collagen in order to maintain the skin’s firmness and elasticity. Crystal Peel has a lip care system that plumps the lips and with the use of the vitamin E and lip exfoliator creates amazing lasting results. The look and feel of younger cleaner looking skin with an at-home beauty regiment that really does work.
Innovations and Technology in Health and Beauty
Terra Dolce “sweet earth” Terra Dolce’s Bath Body and Spa Collections infuse nature into every product. All the products are 100% vegan and gluten free and are paraben & sulfate free. What makes Terra Dolce unique is their commitment to the earth. Using authentic Florida-grown sugar, distilled plant oils & fruit extracts, developed in a 100% wind powered carbon neutral facility (certified by the EPA), they have created a body butters, soaps and oils with intoxicating scents such as Midnight Champagne, Tuscan Sunrise (a best seller) and Sweet Abilene for the health conscious consumer. All the garden soaps are wrapped in recycled banana seed paper and come in six scents from Lavender Green Tea to Frankincense Myrrh and even Basil Spearmint. So soothing and refreshing for the body and mind, Terra Dolce takes pride in their support of farm lands, coasts, and preservation of our planet’s natural habitats. And with every product purchased, Terra Dolce plants a tree. Absolutely wonderful.
Dr. Ben Johnson, founder of Osmosis Pür Medical Skincare was a keynote speaker on Saturday. Ironically, his lecture was on the age old question of whether or not skin care products are actually a waste of time and money. With this in mind, his company, Osmosis Pür Medical Skincare has made astonishing breakthroughs in skincare using medical research and technology to create a line of products to restore skin’s natural vitality by enhancing the immune system and its functions. Restore, for aging body and skin, is a topical and internal immune system repair that works from the inside out to reduce and prevent the progression of aging and disease. Osmosis has a variety of skin care lines including a line of mineral make-up. Dr. Johnson has also developed Harmonized H₂O UV Protection. This is essentially sun screen water. By using 2 ml twice a day prior to exposure to the sun, your body is protected from the harmful UV rays from the inside out by neutralizing UV radiation. This remarkable breakthrough also had regenerating health qualities. Definitely worth checking out. www.osmosisskincare.com
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