“Two roads diverged in a wood and I took the one less traveled by, and that has made all the difference.” Robert Frost
“Now more than ever before, people are yearning for that natural and organic experience, and The Laker allows nearly 50,000 people to get that with every printing.” Dan Smiley
Circulation & Distribution
With our relationship with the NH Division of Travel and Tourism Development, our publications are found at the busiest rest stops on all of our major highways.
dba Panoramic Publishing/The Laker
LLC
P.O. Box 119 Presents Wolfeboro Falls, NH 03896 (603) 569-5257
From Jefferson to Jaffrey and everywhere in between in New Hampshire, small family owned businesses choose The Laker and her affiliated publications to reach the right people. Why? Because they live here. They know the lay of the land and they know our publications work. Thirty year relationships with general store owners and property rental companies and hundreds of similar key distribution locations throughout the Granite State ensure that your marketing message is getting into the right hands.
Your Guide to What’s Happening in New Hampshire’s Lakes Region
Geography, not cost, is the number one factor when making decisions while on vacation for tourists and visitors. We help you reach those people who are only 5 or 10 minutes away from your location today. It’s not just about reaching a lot of people, it’s about reaching the right people; People with disposable income who are near your location.
Nearly 50,000 People, 30 Times A Year, Allows You To Reach The Right People In The Right Places.
Smiley Publishing Group, LLC Millions of Positive Impressions, One Person at a Time!
P.O Box 119, Wolfeboro Falls, NH 03896 83 Center St., Wolfeboro, New Hampshire Phone: 603-569-5257 | Fax: 603-569-5258 www.thelaker.com | lkr@thelaker.com
S
miley Publishing Group
We selectively target the interior State Routes to provide you with the best opportunity to reach people off the beaten path. People just not passing through. Our heavier drop locations prove to be so popular, we have to stop back each week to refill nearly depleted shelf space. We’re working full-time to get your important message out.
Become more organic with your ad campaign and watch your business grow and prosper.
2016 Media Planner Central NH’s #1 Tourism Marketing Tool for Over 30 Years!
2016 Deadlines & Rates: The Laker and Waterfront
FRee
PAID
#130 PERMIT h, NH Portsmout R CUSTOME POSTAL
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or over Three decades, The Laker has been the premiere lifestyle publication in New Hampshire’s Lakes Region. The only publication to win the Media Award from the New Hampshire Travel Council twice; The Laker provides the most effective tool to reach a wide variety of significant demographics to this region.
See More
In ThIs Is s u e
• 22-25 Attractions 40 pages 28Boating • ge 35 ntals • pa Boat Re
at
& 21 pages 20 Dining • s at prize ge 19 to win gre Golf • pa -17 a chance pages 12 • Up s book for What’ on Face us e Lik
We are the preferred choice of professionals to market Boating, Real Estate, Dining, Entertainment and Attractions to Tourists, 2nd Home Owners and Affluent Retirees. Our broad reach and cultivated relationships with hotels, motels and rental agencies ensure your message is getting into the hands of the right people, in the right places at the right time, allowing you to reach those people in the Lakes Region each year with the greatest amounts of disposable income. Our seasonally adjusted format of Weekly in the Summer and Monthly in the Winter means you’re only buying 30 issues a year. That’s 22 issues less than most weekly papers. Reaching upwards of 50,000 people each time The Laker goes to press, your annual contract allows you to reach roughly 1.5 Million people annually for under $1800. Your message, designed, printed and distributed to roughly eight people for a penny. It’s no wonder that more and more businesses are choosing The Laker family of publications to effectively market themselves each year.
Special Summer Sections GOLFING
...IN AND AROUND THE LAKES REGION
$55 per issue
Town Pages $40 per issue
Boat Rentals $50 per issue Minimum 13 Week Commitment Between Memorial Day & Labor Day
RATES
Ad Size
Size 9 (Full Page) 10.25”w x 15.5”h Size 8 (1/2 Page) H: 10.25”w x 7.5”h V: 5”w x 15.5”h Size 7 (1/3 Page) H: 10.25”w x 5.75”h V: 5”w x 11.5”h Size 6 (1/4 Page) H: 10.25”w x 3.75”h V: 5”w x 7.5”h Size 5 ( 1/6 Page) 5”w x 5.75”h Size 4 ( 1/8 Page) 5”w x 3.75”h Size 3 (1/12 Page) 5”w x 2.75”h Size 2 (1/16 Page) 5”w x 1.75”h
Open
Save 10%
Save 20%
10 Week
20 Week
Save 35% (like getting 11 weeks free)
30 Week
COLOR
$750
$ 675
$600
$488
Add 20%
450
405
360
293
Add 20%
350
315
280
228
Add 20%
250
225
200
163
Add 20%
180
162
144
117
Add 20%
140
126
112
91
Add 20%
110
99
88
72
Add 20%
90
81
72
59
N/A
All rates rounded to the nearest whole dollar.
Publication Date
Deadline
January 4..................................................12/29 February 1..................................................1/26 March 1......................................................2/23 April 4........................................................3/29 May 2 (Mother’s Day Issue)....................... 4/26 May 9.........................................................5/03 May 16.......................................................5/10 May 23 (Memorial Day Issue).....................5/17 May 30 (Memorial Day Issue).....................5/24 June 6 (Bike Week June 11-19)..................5/31 June 13 (Bike Week June 11-19)................6/07 June 20.......................................................6/14 June 27.......................................................6/21 July 4.........................................................6/28 July 11.......................................................7/05 July 18.......................................................7/12 July 25.......................................................7/19 August 1.....................................................7/26 August 8.....................................................8/02 August 15...................................................8/09 August 22...................................................8/16 August 29 (Labor Day Issue)......................8/23 September 5 (Labor Day Issue)...................8/30 September 12..............................................9/06 September 19..............................................9/13 September 26 .............................................9/20 October 3 (Columbus Day Issue)..............9/227 October 10 (Columbus Day Issue)............10/04 October 31...............................................10/25 December 5..............................................11/29
Vol. 24
August 27, 2007
No. 13
Exquisite HomeDate in New Hampshire’sDeadline Lakes Region Publication May 23 (Memorial Day Issue).....................5/16 May 30 (Memorial Day Issue).....................5/23 June 6.........................................................5/31 June 13 (Bike Week June 13-21)................6/06 June 15 (Bike Week June 13-21)................6/08 June 20.......................................................6/13 June 27 (Fourth of July Issue)....................6/21 July 4.........................................................6/28 July 11.......................................................7/05 July 18.......................................................7/11 July 25.......................................................7/19 August 1.....................................................7/25 August 8.....................................................8/01 August 15...................................................8/08 August 22...................................................8/15 August 29 (Labor Day Issue)......................8/22 September 5 (Labor Day Issue)...................8/30 (603) 425-2300 Built By: Innovative Realty (800) 350-4442 NEW HOMES September 12. .............................................9/05 LONDONDERRY, NH www.InnovativeRealty.com September 19..............................................9/12 September 26 .............................................9/19 October 3 ..................................................9/26
Weekly
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Crestwood Estates, located just off Parade Road in Meredith, is a familyfriendly community that is being built in a multi-cul-de-sac neighborhood layout. The seven different cul-de-sacs give the feeling of seven separate and distinct neighborhoods within this 59 lot master-planned community.
Weekly
5
201 June 29,
August
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If you are looking for an Energy Star home in a quiet Lakes Region setting, stop by our fully furnished model home any Wednesday through Sunday from 11:00 am until 5:00 pm. You will always find a knowledgeable person on-site to answer all your questions.
• Waterfront ad sizes, Size 6 and up entitles advertiser to a Waterfront cover feature. Twenty Waterfront Sections per year Memorial Day (5/23) issue through October 3 issue.
10, 2015
Magnificen
he top real estate experts and professionals in the Lakes Region use Waterfront & Other Fine Properties for more than just showcasing the beautiful lake and mountain homes they list. They understand the importance of Top of Mind Awareness (TOMA) and no other product provides that like Waterfront does.
t Bald Pea
k Estate
“Castle in The Cloud Thomas s” Built in Gu middle of stave Plant, this est 1920 for The Bald ate sits in Pe acres and the is surrou ak Colony Club on 2.3 nded by Course loo the Balk king back Peak Go middle of at the Ca lf the magn stle sitting ific Grand, gra in cious, pri ent Ossipee Moun the Beautifu lly landsc vate and totally up tains! aped with da mature tre ted! gardens. es and Th secluded ere is also a wond gu erf the 600 fee est cottage. Enjoy ul t of sandy western orientation beach with docking. plu A true gem s protected the Lakes in the he Region! art of
Moulton borough Call Jane Mooney $2,395,000 – 603-986 -2594
A Uniqu e Lake W
innipesaukee
Gorgeou s Smith Po int includes a 3-4 bedro on Lake Winn ipesaukee been the om main ow house tha cottage an ner’s seasonal qu t has arters, a d guest cot lak cottages each have tage. The 2-bedroo eside a fireplace summer m rental un its for ma and have been property ny years. is This views an on 1.62 acres with d 114’ of desirable fabulous sunset large bre water akw needs som ater dock. The ma frontage with e restorati in reside nce bring yo ve work ur ideas for this int so property eresti wh lot across ich includes a sec ng ond the street ….this mi be the fam gh ily looking for compound you t are !
Call Ca
Offering
Alton - $9 99
,000
rol Bush – 603-387 Visit Max -4733 to see al fieldRealEstat e.com l our curr ent listin 15 Railr oa d Junction Ave., Wolf gs Ro
ebor utes 25 & 25B, Cent o • 603-569-3128 108 Main er Harb or St., Alto n • 603-87 • 603-253-9360 5-3128
Building name recognition with people who might only be in the region for a couple weeks each year can be a difficult task, but the built-in annual discounts allow you to reach the right audience with large-format, attention grabbing ads for about the same cost of printing a business card. The ability to reach 20+ Lakes Region visitors for less than the cost of a postage stamp means value to you. It enables you to obtain those precious lakeside listing appointments which reflects highly on you. Ask homeowners with property on the lake if they read The Laker? You know they do. Should your waterfront marketing needs reach beyond New Hampshire, ask about our affiliated publications in the following Maine Lake Regions; Sebago, Rangeley, Belgrade, Winthrop and Moosehead.
Select from one of our home-styles including Colonials and Ranches, homes with a Master Suite on the first floor. You may also bring us your own plans and we will give you a quote to build that home.
This stately four-bedroom Energy Star Colonial (shown above) has it all! Open & spacious, the first floor includes a full bath, Laundry Room, Kitchen with “stone” countertops, Breakfast area, formal Living Room with Cathedral Ceilings and Gas Fireplace, a formal Dining Room and a separate Family Room. The second floor features four bedrooms including a Master Bedroom with a private Master Bath and a full walk-in closet. This exquisite home also features a finished walk-out basement and a premium landscape package and is being offered at $425,900.
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Ask About Magazine Discounts with Your 30 Week Laker Commitment
•1
men
tary
“Two roads diverged in a wood and I took the one less traveled by, and that has made all the difference.” Robert Frost
“Now more than ever before, people are yearning for that natural and organic experience, and The Laker allows nearly 50,000 people to get that with every printing.” Dan Smiley
Circulation & Distribution
With our relationship with the NH Division of Travel and Tourism Development, our publications are found at the busiest rest stops on all of our major highways.
dba Panoramic Publishing/The Laker
LLC
P.O. Box 119 Presents Wolfeboro Falls, NH 03896 (603) 569-5257
From Jefferson to Jaffrey and everywhere in between in New Hampshire, small family owned businesses choose The Laker and her affiliated publications to reach the right people. Why? Because they live here. They know the lay of the land and they know our publications work. Thirty year relationships with general store owners and property rental companies and hundreds of similar key distribution locations throughout the Granite State ensure that your marketing message is getting into the right hands.
Your Guide to What’s Happening in New Hampshire’s Lakes Region
Geography, not cost, is the number one factor when making decisions while on vacation for tourists and visitors. We help you reach those people who are only 5 or 10 minutes away from your location today. It’s not just about reaching a lot of people, it’s about reaching the right people; People with disposable income who are near your location.
Nearly 50,000 People, 30 Times A Year, Allows You To Reach The Right People In The Right Places.
Smiley Publishing Group, LLC Millions of Positive Impressions, One Person at a Time!
P.O Box 119, Wolfeboro Falls, NH 03896 83 Center St., Wolfeboro, New Hampshire Phone: 603-569-5257 | Fax: 603-569-5258 www.thelaker.com | lkr@thelaker.com
S
miley Publishing Group
We selectively target the interior State Routes to provide you with the best opportunity to reach people off the beaten path. People just not passing through. Our heavier drop locations prove to be so popular, we have to stop back each week to refill nearly depleted shelf space. We’re working full-time to get your important message out.
Become more organic with your ad campaign and watch your business grow and prosper.
2016 Media Planner Central NH’s #1 Tourism Marketing Tool for Over 30 Years!