“The best marketing is seamless. Natural in it’s delivery.” Dan Smiley
“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford
We Know How To Get Around! With our relationship with the NH Division of Travel and Tourism Development, our publications are found at the busiest rest stops on all of our major highways.
From Jefferson to Jaffrey and everywhere in between in New Hampshire, small family owned businesses choose the magazines from Panoramic Publishing to reach the right people. Why? Because they live here. They know the lay of the land and they know our publications work for them. Thirty year relationships with general store owners, campgrounds, motels, hotels, luxury property rental companies throughout the Granite State and the U.S. Postal Service ensure that your marketing message is getting into the right hands. Geography, not cost, is the number one factor when making most purchasing decisions. We help you reach those people who are only 5 or 10 minutes away from your location today. It’s not just about reaching a lot of people, it’s about reaching the right people; People with disposable income who are near your location. We serve as a guide to both residents and visitors alike with our unique blend of published materials.
REST STOPS CAMPGROUNDS HOTELS & MOTELS GENERAL STORES WELCOME PACKS THE U.S. MAIL & MORE
Smiley Publishing Group, LLC Millions of Positive Impressions, One Person at a Time!
P.O Box 119, Wolfeboro Falls, NH 03896 83 Center St., Wolfeboro, New Hampshire Phone: 603-569-5257 | Fax: 603-569-5258 www.thelaker.com | lkr@thelaker.com
a time for every season
We selectively target the interior State Routes to provide you with the best opportunity to reach people off the beaten path. People just not passing through. Our heavier drop locations prove to be so popular, we have to stop back each week to refill nearly depleted shelf space. We’re working full-time to get your important message out. Based on our 30 plus years of success, we’ve grown a bit of a reputation for our hard-work, creativity and resourcefulness; Just like some other well known creatures around these parts. Put us to work for you and you’ll see nobody else gives a dam about your business like we do.
White Mountains Scenic New Hampshire
Smiley Publishing Group dba Panoramic Publishing/The Laker
LLC
If your restaurant needs to reach summer visitors to the Lakes Region, Dining Out in the Lakes Region is the only way to go! With 50,000 copies distributed weekly throughout the Lakes Region and at State of NH Information Centers, you'll get your message in front of your best customers. With thousands of new visitors to the Lakes Region each week, here's your restaurant's vehicle to reach those folks with the expendable income to make Summer 2015 a success.
Summer 2015
your Guide to BoatinG in the lakes reGion
Boating on the Lakes magazine will return in 2016 with expanded distribution and a slew of new features that will help boaters get the most out of the boating experience in the Lakes Region. The glossy magazine format is a welcome resource guide for boaters with information on where to dine by boat, a calendar of boating related events for the entire summer and helpful tips. Distributed weekly all spring and summer long at local marinas, State of NH Information Centers and high traffic locations throughout the Lakes Region, your advertising message will get into the right hands.
2015 edition
Published May 25| Deadline April 26, 2016
Summer Rates
Published April 25 | Deadline: April 5, 2016
AD SIZES
30,000 COPIES DISTRIBUTED FREE
Complimentary Courtesy of
throughout the spring and summer season at over 200 Laker distribution locations in the Lakes Region and select locations along the NH Seacoast.
surrounding Lake Winnipesaukee, over 28,000 homes! With a total press run of nearly 33,000 copies, Laker at Home is loaded with local editorial content on home decorating, building and maintenance. Most importantly, Laker at Home spring and fall editions will get your message into every local house-
home
Alton Bay, 03810 ................................................. 1,142 Center Tuftonboro, 03816 ...................................... 540 Melvin Village, 03850 ............................................. 341 Mirror Lake, 03853 ................................................. 414 Wolfeboro, 03894 ............................................... 3,169 Wolfeboro Falls, 03896 ........................................... 685 Delivered to Laker distribution points...........4,000 TOTAL CIRCULATION...................................32,908
Dining Out in the Lakes Region
Spring 2015 • Complimentar
y
Your Dining Out Ad Will Be Posted on Our Website at No Additional Cost to You!
28,908 Mailed to Homes in 14 Lakes Region Communities Center Harbor, 03226 .......................................... 1,407 Center Sandwich, 03227 ........................................ 568 Laconia, 03246 .................................................... 8,024 Laconia, 03247 ....................................................... 919 Gilford, 03249 ..................................................... 3,898 Meredith, 03253 ................................................. 3,712 Moultonborough, 03254 ..................................... 2,322 Alton, 03809 ....................................................... 1,767
1
50,000 Summer Circulation
Boating on the Lakes • 2015 edition • 1
The Laker at Home is direct-mailed to every household in the 14 zip codes
Spring Clean-Up page 5 Real Estate Forecast page 8 New Green Homes page 14 Cheerful Design page 22 Prepare to Plant page 27 Crashing the Picnic page 35 Preparing to Sell page 36 Kitchens and Baths page 38 Rustic Home Décor page 43
Need to reach those winter visitors... snowmobilers, downhill and cross country skiers, ice fishermen and the locals? Dining Out Magazine can reach them all with 30,000 copies in hotels, motels, State of NH Information Centers and Chamber offices. We can help your restaurant thrive throughout the cold winter months.
AD SIZES
home • Spring 2015 • 1
Half Page (7.5”x4.875”) Full Page (7.5”x10”)
Advertising Rates Rates Advertising Ad Size
Ad Size
Total
First 50% Payment*
Second 50% Payment*
1/8 Page
$300
$150
$150
1/4 Page
500
250
250
775
387.50
387.50
1,200
600
600
H – 3.6125” x 2.325” V – 3.6125” x 4.875”
1/2 Page
V – 3.6125” x 10”
H – 7.5” x 2.325”
H – 7.5” x 4.875”
Full Page 7.5” x 10”
Add 20% for Color
page 4
toric Beauty 11 Day Tripping toHisSma Santa’s ll Spaces pageVillage By Sarah Wright It’s beginning to look a lot like Christmas, and I love it! Just a sprinkling of decorations are up, but you can already feel the holiday momentum starting. Soon everyone will be bustling about, doing holiday shopping and planning festivities. It’s one of the best times of the year to be a child…or to feel like one! There’s truly something magical in the air, and the best place to take it all in is at Santa’s Village in Jefferson. My family loves Santa’s Village in any season, but Christmastime is extra special. At least, that’s what we were all hoping for as this was our first holiday visit to the theme park. While in line at the entrance, the sounds of Christmas music welcomed us. We all hovered around the park map, choosing our favorite rides at Santa’s Village. Most rides are open, weather permitting, so there’s no shortage of things to do. We were lucky to go on a day that wasn’t too cold, but remember to bundle up, especially if you go on the Skyway Sleigh Monorail or Merry Christmas Ferris Wheel. Both rides will give you a wonderful view of the park, but it can be chilly up there! Of course, before we got in line for our first ride, we stopped in at Elf University just inside the entrance, so the kids could pick up their “Elfabet” cards. It’s a great park-wide scavenger hunt game for kids of all ages. Children will want to find all of the 26 Elves located throughout the park. Each Elf has a name that starts with a letter of the alphabet. Simply put the card into the gift that the Elf is holding, and pull down the lever. (The elf will cancel out their letter.) There’s a
ade page 15 Homes on Par page 23 Geo Thermal its page 32 Aud DIY Energy On page 40 Time to Move es page 43 Concrete Hom
home • fall 2015
•1
* Payments for Boating on the Lakes are due by May 10th and June 10th. special prize for kids when they turn in their cards—along with a diploma from the “university.” There are so many rides to choose from, and there’s really something for everyone. My favorite ride is the monorail, but the kids love driving the Antique Cars and Bumper Cars, taking a spin on the Reindeer Carousel, or laughing as they go up and down on The Chimney Drop. My boys also loved the SS Peppermint Twist, a silly boat that lets you imagine getting tossed in the waves, and the Hot Shots Fire Brigade, where my youngest could drive a little fire engine, while his older brother worked the fire hose. The newest ride is called You Tubing, where visitors can take a ride down a hill in an inner tube on a bristled mat, just like downhill sliding on snow. A carpet conveyor lift makes the uphill trek easy and the ride down is smooth, fast and fun. Who says you need snow to go sledding? If it gets a little chilly, take a break and warm up in the show theater featuring A
Tinkerdoodle Christmas in 3D. It’s an animated movie about “Tink” the elf, and what happens when he’s promoted to Head Elf and has to get Santa ready for his yearly journey. As you can imagine, hilarity ensues! By that time, everyone was hungry and we were happy to find that all of the eateries were open. Take a break and have a burger or some pizza for lunch, but don’t forget to try a delicious dessert at the Doe-Nut Factory, the Jolly Lolly Candy Store, or the Sugar N’ Spice Bake Shop, where kids can decorate their own gingerbread person. Now, what visit to Santa’s Village would be complete without a stop at Santa’s house to say hello? My boys always straighten up when they’re in the presence of Kris Kringle. Santa took the time to greet every child, and listened to all of their wishes and wants of the season. Mrs. Claus was standing by to offer a smile and some warm cider. (Photos can be purchased to commemorate your visit.) We also made sure to visit
* Payments for Spring Home are due by May 10th and June 10th, *Payments for Fall Home are due by October 10th and November 10th. 4 | White Mountains | 2016
Published Nov. 20 Deadline Nov. 2, 2016 TOTAL
Add 20% for Color
SPRING Published: April 15 | Deadline: March 25, 2016 FALL Published: September 29 |Deadline: September 2, 2016
the mystical reindeer at Reindeer Rendezvous, Santa’s stable. I was amazed at how soft the fur on their antlers was. The kids loved meeting Blitzen, Donner and all the other reindeer in person! Santa’s Village is also a great place to get some Christmas shopping done. Visit quaint shops where you’ll find books, educational toys, embroidered stocking and ornaments (personalized while you wait), and discover souvenirs and gifts for everyone at the Snowball Mall and Exit Gift Shop. For kids, there’s the North Pole Workshop, full of interactive, hand-made crafts including sand art, candle art, wood ornaments, tree decorating and lots more. Whatever you do, don’t leave before the sun goes down. You’d miss a beautiful display of over 400,000 Christmas lights all over the park. It’s truly magical, and I think that was my favorite part. It really warms the heart on a cold night, and was the perfect ending to our great day together. Santa’s Village is located at 528 Presidential Highway in Jefferson. The park is open on weekends only until December 20. Saturday hours are 11 am to 7 pm and Sunday hours are 11 am to 6 pm. The park is also open on December 31 from 4 to 9 pm for their New Year “Partybration.” Father Time will be on hand to set the clocks forward so that kids can ring in the New Year early with music and fireworks. For further information on December events and ticket prices, visit www.santasvillage.com or call 586-4445.
White Mountains summer 2016
$850 $170 $340 $340 1350 270 540 540
Add 20% for Color
Winter Rates
mplimentary
fall 2015 • co
Half Page (7.5”x4.875”) Full Page (7.5”x10”)
Complimentary www.diningoutnh.com
TOTAL
20% Pmt. 40% Pmt. 40% Pmt. by June 10 by July 10 by Aug. 10
Scenic New Hampshire
Your Guide To New Hampshire’s White Mountains
20% Pmt. 40% Pmt. 40% Pmt. by Oct. 10 by Nov. 10 by Dec. 10
Ad Size
Ad Size
1/8 Page
H – 3.6125” x 2.325”
1/4 Page
V – 3.6125” x 4.875”
1/2 Page
V – 3.6125” x 10”
H – 7.5” x 2.325”
H – 7.5” x 4.875”
Full Page 7.5” x 10”
1
Dining Out in the Lakes Region
30,000 Winter Circulation
$750 $150 $300 $300 1200 240 480 480
Advertising Rates Rates Advertising
Complimentary
Winter 2015-2016 www.diningoutnh.com
Total
First 50% Payment*
Second 50% Payment*
$350
$175
$175
600
300
300
850
425
425
1350
675
675
Add 20% for Color
Where To: shop | Dine | play | stay
50,000 Circulation Summer & Winter
Scenic New Hampshire, our newest publication will provide both sides of the Presidentials, with an affordable and effective means of communications in the mountains that is similar to our popular Lakes Regions publications. Our large press runs combined with a long shelf-life, will continue in the tradition and style of the former Best Read Guides publications. Our larger format and incremental billing means more bang for your buck.
* Payments for Summer Edition are due by May 10th and June 10th. *Payments for Winter Edition are due by Nov.10th and Dec. 10th.