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WHITE MOUNTAINS Scenic New Hampshire
Smiley Publishing Group dba Panoramic Publishing/The Laker
LLC
YOUR GUIDE TO BOATING IN THE LAKES REGION
Boating on the Lakes magazine will return in 2017 with expanded distribution and a slew of new features that will help boaters get the most out of the boating experience in the Lakes Region. The glossy magazine format is a welcome resource guide for boaters with information on where to dine by boat, a calendar of boating related events for the entire summer and helpful tips. Distributed weekly all spring and summer long at local marinas, State of NH Information Centers and high traffic locations throughout the Lakes Region, your advertising message will get into the right hands.
2016 EDITION
Published April 28 | Deadline: April 7, 2017
30,000 COPIES DISTRIBUTED FREE
COMPLIMENTARY Courtesy of
throughout the spring and summer season at over 200 Laker distribution locations in the Lakes Region and select locations along the NH Seacoast.
www.dinin
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BOATING ON THE LAKES • 2016 EDITION • 1
The Laker at Home is direct-mailed to every household in the 14 zip codes
surrounding Lake Winnipesaukee, over 28,000 homes! With a total press run of nearly 33,000 copies, Laker at Home is loaded with local editorial content on home decorating, building and maintenance. Most importantly, Laker at Home spring and fall editions will get your message into every local house-
home
limentary
Spring 2016 • Comp
Y
28,908 Mailed to Homes in 14 Lakes Region Communities Center Harbor, 03226 ......................................... 1,407 Center Sandwich, 03227 ....................................... 568 Laconia, 03246 ................................................... 8,024 Laconia, 03247 ...................................................... 919 Gilford, 03249 .................................................... 3,898 Meredith, 03253 ................................................ 3,712 Moultonborough, 03254 .................................... 2,322 Alton, 03809 ...................................................... 1,767
Alton Bay, 03810 ................................................ 1,142 Center Tuftonboro, 03816 ..................................... 540 Melvin Village, 03850 ............................................ 341 Mirror Lake, 03853 ................................................ 414 Wolfeboro, 03894 .............................................. 3,169 Wolfeboro Falls, 03896 ........................................... 685 Delivered to Laker distribution points ..........4,000 TOTAL CIRCULATION ..................................32,908
SPRING Published: April 14 | Deadline: March 21, 2017 FALL Published: September 29 |Deadline: September 1, 2017
Advertising Rates Rates Advertising Ad Size
Ad Size
1/8 Page
H – 3.6125” x 2.325”
1/4 Page
V – 3.6125” x 4.875”
H – 7.5” x 2.325”
1/2 Page
V – 3.6125” x 10” H – 7.5” x 4.875”
Full Page 7.5” x 10”
Add 20% for Color
Total
First 50% Payment*
Second 50% Payment*
$300
$150
$150
500
250
250
775
387.50
387.50
1,200
600
600
No A
home • Spring 2016
fall 2016 •
Day Tripping
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complimen
tary
ge
to Santa’s Villa
er at the mystical reinde zvous, Reindeer Rende was I Santa’s stable. the amazed at how soft By Sarah Wright was. a fur on their antlers g It’s beginning to look I and The kids loved meetinall lot like Christmas, ling Blitzen, Donner and in love it! Just a sprink up, er reinde are other tions the of decora y feel person! but you can alread ntum is Santa’s Village the holiday mome ne to also a great place starting. Soon everyo mas about, get some Christ will be bustling Visit ng shopping done. doing holiday shoppiies. where quaint shops and planning festivitbest books, the find you’ll It’s one of to toys, educational times of the year feel g to embroidered stockin be a child…or truly s ornaments and like one! There’ in the while l (personalized something magica er place to you wait), and discov air, and the best gifts Santa’s take it all in is at souvenirs and the on. Village in Jeffers for everyone at and My family loves Santa’s, Snowball Mall For season Village in any e is Exit Gift Shop. North Pole but Christmastim least, kids, there’s the interactive, of mas in 3D. extra special. At Workshop, full all Tinkerdoodle Christ they about including sand when movie that’s what we were kids hand-made crafts ornaments, was our first It’s an animated special prize for along with a hoping for as this theme park. what happens art, wood and cards— elf, candle the their art, in “Tink” turn lots more. rsity.” Head Elf holiday visit to the entrance, a from the “unive he’s promoted to tree decorating and don’t leave the when diplom at line to for in rides ready While Whatever you do, mas music There are so many really and has to get SantaAs you can down. You’d the sounds of Christall hovered there’s y. before the sun goes his yearly journe choose from, and display of over welcomed us. We ensues! everyone. My miss a beautiful map, choosing imagine, hilarity something for ail, lights all ne was around the park at Santa’s e ride is the monor the 400,000 Christmas magical, By that time, everyohappy to rides favorit e favorit truly our driving and we were are open, over the park. It’s my favorite but the kids love e • fall 2016 were s r Cars, homhungry Village. Most rides so there’s was eaterie Bumpe that the and of and I think find that all • 1 and have a Antique Cars the heart weather permitting, to do. We the Reindeer part. It really warms was the open. Take a break for lunch, taking a spin on no shortage of things a day that and ng as they go on on a cold night, burger or some pizza a delicious Carousel, or laughi Chimney great day were lucky to go remember to our try The perfect ending to but don’t forget to ut Factory, up and down on loved the SS wasn’t too cold, but lly if you go together. dessert at the Doe-N Store, or Drop. My boys also a silly boat at bundle up, especia Monorail Village is located Twist, Lolly Candy mint Santa’s Sleigh Jolly y the Pepper Skywa on the Highway in e getting Bake Shop, mas Ferris 528 Presidential is open on the Sugar N’ Spice that lets you imagin and the their or Merry Christwill give you te park decora Jefferson. The where kids can tossed in the waves, e, where Wheel. Both rides of the park, December person. weekends only until are 11 am own gingerbread Hot Shots Fire Brigad a wonderful view up there! ay hours st could drive a little what visit to Santa’s Saturd chilly younge 20. Now, be my can it te hours but his older Sunday be comple we got to 7 pm and Village would fire engine, while fire hose. Of course, before ride, we pm. The park Santa’s house the first are 11 am to 6 without a stop at boys always brother worked in line for our December 31 is called You University just is also open on to say hello? My they’re in The newest ride stopped in at Elf so the kids s can take for their New ce, from 4 to 9 pm straighten up when Kringle. Tubing, where visitorin an inner inside the entran .” Father Kris their “Elfabet” Year “Partybration to set the the presence of a ride down a hill could pick up like greet to just ide hand mat, time park-w d on the be Time will Santa took tube on a bristle cards. It’s a great for kids of on snow. A d so that kids can and listened to game sliding forwar child, ill hunt clocks ger every downh scaven the early with and wants will want to conveyor lift makes ride in the New Year further of their wishes ring all carpet all ages. Children was the Claus rks. For and Elves located music and firewo of the season. Mrs. a smile and uphill trek easy find all of the 26 December , fast and fun. park. Each Elf information on prices, visit standing by to offer (Photos can down is smooth snow to go throughout the starts with a events and ticket om or call some warm cider. Who says you need has a name that et. Simply commemorate www.santasvillage.c be purchased to sledding? letter of the alphab take that gift chilly, the If it gets a little 586-4445. your visit.) put the card into g, and pull to visit up in the sure warm made holdin and is also We a break the Elf featuring A (The elf will show theater down the lever. There’s a cancel out their letter.)
Whit
SUMMER Published: June 6 Deadline: May 6, 2017 Winter Published: November 23 Deadline: October 24, 2017 4 | White Mountains
| 2016
summer
de Your Gui
Where T
If your restaurant needs to reach summer visitors to the Lakes Region, Dining Out in the Lakes Region is the only way to go! With 50,000 copies distributed weekly throughout the Lakes Region and at State of NH Information Centers, you'll get your message in front of your best customers. With thousands of new visitors to the Lakes Region each week, here's your restaurant's vehicle to reach those folks with the expendable income to make Summer 2015 a success.
SUMMER 2016
a n rs he al es
Published May 23| Deadline April 26, 2017
Summer Rates AD SIZES
Half Page (7.5”x4.875”) Full Page (7.5”x10”)
COMPLIMENTARY www.diningoutnh.com
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Dining Out in the Lakes Region
50,000 Summer Circulation
cal reindeer at Rendezvous, stable. I was at how soft the heir antlers was. s loved meeting Donner and all her reindeer in
a’s Village is great place to ome Christmas ing done. Visit t shops where find books, toys, ational g oidered stockin ornaments while sonalized er wait), and discov venirs and gifts everyone at the and owball Mall For t Gift Shop. Pole e’s the North full of interactive, sand ing e crafts includ art, wood ornaments, ating and lots more. leave er you do, don’t sun goes down. You’d over autiful display of all Christmas lights l, park. It’s truly magica e favorit my was nk that heart really warms the the old night, and was day ending to our great
r. at a’s Village is located in ay residential Highw on open on. The park is ber nds only until Decem am 11 aturday hours are hours y pm and Sunda park The 1 am to 6 pm. ber 31 so open on Decem New 4 to 9 pm for theirFather “Partybration.” to set the e will be on hand kids can ks forward so that early with in the New Year further For sic and fireworks. December ormation on visit nts and ticket prices,or call ww.santasvillage.com 6-4445.
TOTAL
Half Page (7.5”x4.875”) Full Page (7.5”x10”)
White Mountains
June 6 017 mber 23 2017
Scenic New Hampshire
$300 480
en Guide
for Wh
ite Mo
untain
Wayfare
s
rs
$175
600
300
300
1/2 Page
850
425
425
Full Page
1350
675
675
1/4 Page
V – 3.6125” x 4.875”
H – 7.5” x 2.325”
Add 20% for Color
y | stay | Dine | pla
New Ham
pshire |
30,000 Winter Circulation
$300 480
$175
7.5” x 10”
Scenic
Dining Out in the Lakes Region
$350
H – 3.6125” x 2.325”
V – 3.6125” x 10” H – 7.5” x 4.875”
Where To: shop
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Total
1/8 Page
Hampshire
COMPLIMENTARY
WINTER 2016-2017 www.diningoutnh.com
Second 50% Payment*
Ad Size
White Mountain Scenic New
and Wh
$340 540
First 50% Payment*
Ad Size
s
Mountain ’s White
, Where
$150 240
Advertising Rates Advertising
ire w Hampsh de To Ne Your Gui
o, What
20% Pmt. 40% Pmt. 40% Pmt. by Oct. 10 by Nov. 10 by Dec. 10
$750 1200
Add 20% for Color
The Wh
$340 540
Published Nov. 20 Deadline Nov. 2, 2017
AD SIZES
Winter 2016/17
$170 270
Add 20% for Color
Winter Rates
summer 2016
$850 1350
Need to reach those winter visitors... snowmobilers, downhill and cross country skiers, ice fishermen and the locals? Dining Out Magazine can reach them all with 30,000 copies in hotels, motels, State of NH Information Centers and Chamber offices. We can help your restaurant thrive throughout the cold winter months.
Your Dining Out Ad Will Be Posted on Our Website at No Additional Cost to You!
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20% Pmt. 40% Pmt. 40% Pmt. by June 10 by July 10 by Aug. 10
White Mo
untains
| winter
Scenic New Hampshire,Will provide both sides of the Presidentials, with an affordable and effective means of communications in the mountains that is similar to our popular Lakes Regions publications. Our large press runs combined with a long shelf-life, will continue in the tradition and style of the former Best Read Guides publications. Our larger format and incremental billing means more bang for your buck. 2016/17
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50,000 Circulation Summer & Winter
The $6 Million Investment in Your Business!
DID YOU KNOW...
In 2017 the State of NH will spend over $6,000,000 year to attract tourists and visitors to our state? Over 36 Million visitors will spend Over $5 Billion in NH next year? Smiley Publishing Group will help you reach this important market while they’re here IN New Hampshire. There’s some here right now. From The Great North Woods to the Seacoast and everywhere in between, you’ll find the Smiley Publishing Group family of publications strategically distributed to educate these visitors about your business. Extensive research by groups like Plymouth State University show visitors are looking for unique experiences and that they are willing to spend hard-earned vacation dollars to discover delicious dining, unique shopping and exciting attractions. New Hampshire IS our passion and we present it to visitors like nobody else can or does.
Smiley Publishing Group, LLC Millions of Positive Impressions, One Person at a Time! Mailing: P.O Box 119, Wolfeboro Falls, NH 03896 Physical Address: 83 Center St., Wolfeboro, NH Phone: 603-569-5257 www.thelaker.com lkr@thelaker.com
Think about the last time you took a vacation someplace new? Did you find yourself picking up tourism literature and similar publications? Our company will effectively reach more tourists and second home owners than any other publishing company in New Hampshire in 2017. Let us help your business reach this affluent and lucrative audience.