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MAXXIS AIMS TO MAKE ITS PRESENCE FELT WITH ‘MAKE AN IMPACT’ PROMOTIONAL CAMPAIGN MAXXIS HAS LAUNCHED a promotional campaign with a difference. Called Make an Impact, this will see the tyre manufacturer reaching out to help those who pride themselves on supporting others. Kicking off in May, the Make an Impact campaign comprises what Maxxis describes as ‘a series of community outreach programmes, local grass-roots sponsorships, charity initiatives, giveaways and more.’ Operated in collaboration with UK distributor Stapleton’s Tyre Services, it will run for several months, bringing together ‘a series of ideas to help local businesses, charities and individuals that deserve recognition.’ The first initiative in the programme saw Maxxis inviting its followers on social media to nominate local heroes for recognition. The company has also introduced a Blue Light Card partnership, through which members of the emergency services can claim cashbacks when buying full sets of Maxxis tyres. Maxxis, whose wide range of all-terrain and off-road tyres are well known in 4x4 circles, will also be donating to a range of charities in a variety of outreach programmes this year. ‘We are truly excited about the Make an Impact campaign and we can’t wait to hit the ground running to really make a difference this year,’ said Brand Manager Samantha Allatt. ‘Maxxis are one of the world’s top ten tyre manufacturers and have a ready-made platform that is perfect for helping local communities throughout the UK. We believe that so many businesses and individuals have been overlooked with their work during the past year – which is why we are wanting to step in to thank them, by giving back.’
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