The Laundress 2020 Catalog by The Laundress

CATALOG

Our Story ��3 Our Product Values ��4 Start to Finish Classic Collection ��6 Detergents & Fabric Care ��8 Finishing ��9 Stains & Odors ��10 Delicates ��12 Wool & Cashmere ��13 Sport ��14 Denim ��15 Baby ��16 No.10 ��18 Le Labo ��19 Laundry Room ��20 Hampers & Sorters ��24 Home Cleaning ��26 Home Cleaning Tools ��30 Closet Storage ��31 Kits & Gifts ��34 Travel ��35 Trial ��36 Index ��37 Our Ingredients ��39 Our Scents ��40 How To’s ��42 Our Community ��43

We founded The Laundress New York Detergent and Fabric Care collection in 2004, because we were frustrated with dingy white T-shirts, faded denim, and prematurely worn pieces. The laundry products available in the marketplace left us unsatisfied and the only alternative, dry cleaning, left our clothes loaded with chemicals. Knowing our wardrobes were washable, we decided to research and develop our own laundry solutions—literally! With our carefully crafted Laundress products, washing our clothing became a delight, made even more enjoyable with fantastic tools and storage options. However, we faced similar frustrations cleaning our homes and office. Unwilling to use toxic cleaners and fed up with inferior natural cleaning products, we decided it was time to, again, make our own. From dish detergent to window cleaner, our Home collection has proven tough on dirt yet safe for you, your home, and the environment. As we continue turning everyday domestic chores into a luxurious experience, we are still just as passionate about the “how-to” as we are about the actual “solutions”. With the same spirited approach, we cover it all in this catalog: key product points, such as when to use the Sweater Comb vs. the Sweater Stone, how to advise a new customer, and the ins and outs of our fragrances. It’s all here. Happy laundering...and more!

Gwen Whiting & Lindsey Boyd The Laundress 3

Our Product Values

We’re turning life’s necessary chores into an enjoyable experience with thoughtful, effective products you’ll feel good about using and our less-is-more-approach. Here’s what that looks like for us.

Keep Your Favorite Things Longer Your cherished possessions should last you a lifetime. Our fabric and surface-specific formulas help maintain your favorite wardrobe and household items, letting you buy less ‘stuff’ and toss less, too.

Ditch Dry Cleaning Ready for something sort of mind-blowing? Gwen and Lindsey found that most of their items labeled dry clean are actually washable. Our solutions let you wash at home so you can cut back on expensive, chemical-heavy dry cleaning.

Consume Consciously Hot water and washing machines require a lot of energy. To pare down, we made all-inone solutions optimized to perform with any water temperature, washing machine system, and load size. You can always save water as all our solutions are formulated for hand washing, too.

No Animal Testing Our formulas are tested on our founders, Gwen and Lindsey, and never on animals. The Laundress products do not contain animal by-products.

Pro Planet, Less Plastic We’re on a soapbox about reducing the impact on our planet. Our bottles are #1 PET recyclable plastic and we’re in the process of transitioning our bottle to 100% post-consumer recycled material. That means we’re giving used plastic a second (or third or fourth!) life. We’re always looking for ways to be more sustainable because cleaning shouldn’t cost the earth.

Empowerment Through Education Education is at the heart of all we do. We provide our customers with not only solutions, but also the knowledge and confidence for best results. Thelaundress.com is loaded with custom how-tos and searchable fabric and surface guides, and our team of clean experts are always at your service online and at our flagship store in NYC.

Ingredient Integrity A little goes a long way because we go the extra mile. Our formulas contain a revolutionary and hardworking blend of premium, active ingredients without the unnecessary additives such as artificial color. They’re highly concentrated and contain less water, translating to more washes per bottle while reducing packaging and carbon emissions!

All Laundress cleaning solutions are proudly formulated and packaged in the U.S.A. 5

Start to Finish Classic Collection A stain to starch laundry system in one clean scent experience

Detergents & Fabric Care

SIGNATURE DETERGENT — Go-to for everyday loads Our most iconic detergent is designed for everyone who is serious about caring for clothing and linens. This all-purpose formula brightens whites and preserves color while removing stains. S-001 | 32 fl oz | Classic Scent

WHITES DETERGENT — Extra color-safe whitening We know how hard it is to keep your everyday whites clean and bright. Revive dingy T-shirts, yellowing sheets, and other lacklusters with this knock-your-socks-off formula. S-002 | 32 fl oz | Classic Scent

DARKS DETERGENT — Keep darks & colors vibrant We were tired of our black pants and colored towels fading, so we formulated a solution with hard-working enzymes and color guard to keep darks and colors vibrant while reducing lint. S-003 | 32 fl oz | Classic Scent

SIGNATURE DETERGENT — Fragrance-free for sensitive skin An unscented detergent for everyday laundering with the same cleaning power as Signature Detergent classic. S-00 | 16 fl oz | Unscented

FABRIC CONDITIONER — Fluff and soften Our plant-based conditioner reduces drying time, eliminates static cling, prevents wrinkles, and keeps clothing soft. It’s the perfect complement to our detergents. S-008 | 16 fl oz | Classic Scent

Finishing

IRONING WATER — Fragranced finishing The ultimate finish for garment care. Just add one capful of this highly concentrated solution in both irons and steamers to add scent to clothing and linens. S-009 | 16 fl oz | Classic Scent

STIFFEN UP — Achieve a crisp finish Prepare to fall in love with ironing (yes, really!) thanks to this cornstarch-based solution. S-016 | 8 fl oz | Classic Scent

CREASE RELEASE — Remove wrinkles on the go When ironing isn’t an option, this quick fix easily removes wrinkles by relaxing fibers without weakening or damaging fabrics. Simply spray and smooth away! S-014 | 8 fl oz | Classic Scent

STATIC SOLUTION — Stop static cling We know how embarrassing a static moment can be. Stop pesky static cling in its tracks caused by cold, dry weather with this non-aerosol fabric spray. S-015 | 8 fl oz | Classic Scent

FABRIC FRESH CLASSIC — Freshen and remove odor This formula with antibacterial properties adds scent while removing odor. Spray to freshen clothing and bedding between washes. S-010 | 8 fl oz | Classic Scent

Stains & Odors

STAIN SOLUTION — Remove stubborn stains This powerful pretreat solution effectively removes stubborn stains old and new, from red wine and coffee to pit stains. Color safe for all washable fabrics. A single bottle treats up to 200 stains! S-020 | 16 fl oz | Unscented

ALL-PURPOSE BLEACH ALTERNATIVE — Whiten & brighten This fragrance-free alternative to chlorine bleach works wonders to remove dirt, stains, and odors. Presoak items or add to the wash cycle—it’s safe for colors and most fabrics except silk and wool. H-01 | 32 oz | Unscented

SCENTED VINEGAR — Clean & deodorize This fresh-scented formula combines our N°247 scent with vinegar to harness all of its powerful cleansing properties without the pungent smell. Remove dirt, odor, and lint buildup from the dirtiest of laundry piles. H-02 | 16 fl oz | No247 Scent

WASH & STAIN BAR — Spot treat or handwash Clean those hard-to-reach stains, from “ring around the collar” to tricky underarms, delicate straps, and cuffs. Perfect for spot-treating clothing and upholstery, and cleaning on-the-go (it’s even airplane friendly). B-00 | Classic Scent

Delicates

DELICATE WASH — Wash silk, synthetics & blends Avoid the toxins and costs of dry cleaning by washing “dry clean” items at home. This formula removes perspiration, body oil, and stains from silk, synthetics, spandex, polyester, nylon, acetate, and blends. L-005 | 16 fl oz | Lady Scent

DELICATE SPRAY — Freshen & deodorize This spray has antibacterial properties to add scent while removing odor. Spray between washing and wearing to freshen lingerie, hosiery, dresses, and other “dry clean” items. L-013 | 4 fl oz | Lady Scent

Wool & Cashmere

WOOL & CASHMERE SHAMPOO — Wash woolens The best way to care for your “dry clean” knits and woolens is to wash them at home. Our pH-neutral wash gently cleans while preserving the natural fibers of wool, cashmere, merino, mohair, and blends. C-006 | 16 fl oz | Cedar Scent

WOOL & CASHMERE SPRAY — Freshen & deodorize This spray has antibacterial properties to add scent while removing odor. Spray between washing and wearing to freshen woolens, closets, drawers, and for long-term storage. C-014 | 4 fl oz | Cedar Scent

Sport

SPORT DETERGENT â&#x20AC;&#x201D; Clean activewear & swimwear Knock out perspiration, body oils, odor, and stains while maintaining the elasticity, shape, and high-performance properties of swimwear and sports gear. S-021 | 16 fl oz | Sport Scent

SPORT SPRAY â&#x20AC;&#x201D; Freshen & deodorize This spray with antibacterial properties removes odors from activewear while adding a clean, green scent. Ideal for gym bags, helmets, sneakers, yoga mats, and other sports gear. SMS-021 | 4 fl oz | Sport Scent

Denim

DENIM WASH — Clean & soften denim Preserve your denim investments with this unique all-in-one detergent, softener, and color guard for that perfect worn-in feeling. S-019 | 16 fl oz | Classic Scent

FABRIC FRESH — Freshen & deodorize There’s no need to wash denim with every wear. This spray with antibacterial properties freshens jeans and other denim pieces between washing and wearing, leaving a clean classic scent. S-008 | 16 fl oz | Classic Scent

Baby

BABY DETERGENT — Gentle on little ones, tough on stains Babies bring loads of love—and laundry—into your life. Effectively and gently clean frequently washed items with this highly-concentrated formula packed with color guard and stain-fighting enzymes. B-004 | 32 fl oz | Baby Scent

FABRIC CONDITIONER BABY — Fluff and soften Fluff and soften family laundry with this plant-derived fabric softener. Extra-gentle, this formula reduces drying time, eliminates static cling, and reduces wrinkles. B-008 | 16 fl oz | Baby Scent

FABRIC FRESH BABY — Freshen & deodorize We love everything around baby to smell clean and fresh. This spray has antibacterial properties to add scent while removing odor from mini wardrobes, bedding, car seats, strollers, diaper pails, and toys. B-012 | 4 fl oz | Baby Scent

Line drying preserves fibers, colors, shape, and elasticity, while also saving energy.

No.10

NO. 10 LAUNDRY DETERGENT — Laundry love affair Coupling our beloved No. 10 fragrance with our renowned Signature Detergent, formula whitens, brightens, preserves color, and removes stains—all while delighting the senses. S-004 | 16 fl oz | No10 Scent

NO. 10 FABRIC CONDITIONER — Fluff and soften Fluff and soften laundry with a plant-derived fabric softener that decreases drying time, reduces wrinkles, and eliminates static cling while leaving behind the intoxicating scent of No.10. S-005 | 16 fl oz | No10 Scent

NO. 10 FABRIC FRESH — Freshen & deodorize We paired our luxurious No. 10 scent with fabric fresh for a fragrance experience that helps remove odor. Spray to freshen clothing, bedding, closets and drawers. S-006 | 8 fl oz | No10 Scent

Le Labo

LE LABO ROSE 31 DETERGENT â&#x20AC;&#x201D; Laundry redefined Thirty-one warm, spicy, woody notes blended around Grasse Rose create a scent designed to be both feminine and masculine. This topselling scent from Le Labo paired with our Signature Detergent formula is laundry at its most refined and aromatic. Labo-Rose | 16 fl oz | Rose 31 Scent

LE LABO SANTAL 33 DETERGENT â&#x20AC;&#x201D; Laundry redefined Thirty-three ingredients are blended together to create Santal 33, a unisex, woody, delicate scent with notes of cardamom, iris, violet, ambrose, papyrus, sandalwood, cedar, and leather. Paired with our Signature Detergent, this iconic scent from Le Labo transforms laundry into a luxurious experience. Labo-Santal | 16 fl oz | Santal 33 Scent

Laundry Room

WASH TUB BASIN — Presoak & handwash With its convenient built-in washboard and stopper, this basin is ideal for pre-soaking to remove tough stains and for handwashing delicates and woolens. A-087 | 15” x 12” x 6”

STAIN BRUSH — Scrub away stains The ideal tool for removing stains on all fabrics, from delicate knits to sturdy linens—rather than working a stain with your finger, a paper cloth, or washcloth that will only leave behind a bigger mess. A-028

MESH WASHING BAGS — Protect in the wash Protect wool, delicates, embellished items, and more from tangles and snags in the machine. Designed with a covered zipper flap and a roomy gusset bottom, the bundle includes one small and large bag. A-023

IRONING BOARD COVER — Iron in style Crafted with elastic edges to fit both American and European-sized ironing boards, this chic cover is made from scorch-resistant material and double-lined fiber pad to ensure safety and durability. A-021 | 49”- 54” x 14”- 18”

SWEATER STONE — De-pill heavy knits Made from volcanic pumice, this stone easily removes unsightly pills from heavier-knit sweaters, blankets, upholstery, and more. Simply glide in one direction over target areas and shake to remove excess pumice. A-022 | 3.5” x 2.5”

SWEATER COMB — De-pill fine knits De-pill delicate, lightweight knits and fine gauge woolens with this handy tool. Glide the comb in one direction over target areas, using short, gentle strokes to renew yarns. 5.3” x 1.5” x 3.7”

CASHMERE BRUSH — Rejuvenate fine yarns Ideal for removing lint, fuzz, and dust from soft cashmere and woolen items. Brush between wears to release natural oils that rejuvenate yarns to look like new. A-036

CLOTHING & UPHOLSTERY BRUSH — Keep clothing lint-free & smooth Fed up with sticky lint rollers made of plastic? This brush gently yet effectively removes lint, fuzz, hair, and fur, leaving your clothing and upholstery looking neat and clean. A-037

Hampers & Sorters

Sorting as you go takes out half the chore (if only our lives were as sorted as our laundry)!

COLLAPSIBLE HAMPER Store your dirty laundry in style and out of sight! Conveniently lightweight for easy transporting, yet sturdy enough to support full loads, it’s the perfect space-saving solution. AS-009W | 19.75” x 15.75”

DOUBLE SORTER Sort, store, and transport clothes effortlessly with this canvas sorter—its convenient built-in divider allows you to easily set apart lights from darks throughout the week. AS-010 | 26” x 10” x 19”

TRIPLE SORTER For those with loads of handwashing, this canvas sorter with built-in divider allows you to easily set apart lights, darks, and delicates throughout the week. AS-011 | 30” x 10” x 19”

Home Cleaning

HOME SPRAY — Freshen the home Keep every room in your home smelling clean and fresh—from upholstery to carpets to bedding. This formula with antibacterial properties adds a refreshing scent while removing odor. H-06 | 8 fl oz | No247 Scent

ALL-PURPOSE CLEANING CONCENTRATE — Mop and scrub This multipurpose product combines a high concentration of active, plant-based ingredients. Just add water and clean your entire home—from tubs to tiles and even hardwood floors. H-04 | 16 fl oz | No247 Scent

SCENTED VINEGAR — Clean & deodorize This fresh-scented formula combines our N°247 scent with vinegar to harness all of its powerful cleansing properties sans the pungent smell. Remove dirt, odors, and buildup in every room of your home. H-02 | 16 fl oz | No247 Scent

ALL-PURPOSE BLEACH ALTERNATIVE — Whiten & brighten A versatile alternative to chlorine bleach and toxic cleaners, this eco-friendly household cleaner works to remove dirt, stains, and odors on surfaces throughout your home, including floors, tiles, and sinks. H-01 | 32 oz | Unscented

KITCHEN SOAP BAR — Clean hands and tools We love to whip up a delicious meal, but odors, grease, and germs are not invited to dinner. This soap keeps hands clean during food preparation; also use it to wash cutting boards and wooden kitchen tools. H-08 | No247 Scent

DISH DETERGENT — Sink and dishwashing Thoroughly clean your dishes, pots, and pans. Gentle on hands yet powerful enough to remove grease, baked-on food, and cooking messes. H-05 | 16 fl oz | Unscented

GLASS & MIRROR CLEANER — Streak-free shine Improve your entire outlook—literally!—with a cleaner that leaves mirrors, windows, and other glass surfaces clear, shiny, and free of filmy residue. H-07 | 16 fl oz | No247 Scent

SURFACE CLEANER — Clean every surface A single product to tackle all surfaces throughout your home—from stainless steel appliances and marble countertops to ceramic tile and finished wood. Safe to use around families and pets. H-03 | 16 fl oz | No247 Scent

Home Cleaning Tools

HAND SOAP — Gently cleanse Washing, cleaning, and everyday living can be tough on hands. Moisturize and rejuvenate skin and while sending dirt, germs, and grease down the drain. Soap-01 | 8 fl oz | Baby Scent

APRÈS LAUNDRY CREAM — Moisturize After washing with our Hand Soap, apply this moisturizing cream to revive rough, dry skin and condition nails and cuticles. Cream-01 | 8 fl oz | Baby Scent

LINT-FREE CLEANING CLOTHS — Eco-friendly & reusable Unlike sponges, washcloths, or paper towels, these cotton cloths won’t leave a messy residue behind and can be easily washed and reused. Use to spot clean, wipe surfaces, and as kitchen towels. A-030 | Pack of 3

COPPER CLOTH — Scrub grease & grime Designed to be gentle yet effective, this two-ply cloth is woven with non-abrasive copper threads that are specially designed not to scratch. A-075

SCRUB BRUSH — Scour grime with ease Made with natural Tampico bristles and an ergonomic wooden handle, this brush makes general cleaning and getting too hard-to-reach areas a snap. Great for bathroom tiles, toilets, and kitchen floors. A-032

Closet Storage

Proper storage is just as important as proper washing. Storing in 100% cotton helps prevent yellowing, moth infestation, mold, and mildew during long-term storage.

Closet Storage HOTEL LAUNDRY BAG Made of 100% cotton with a drawstring closure, this laundry bag can easily hang on a door or a hook or sit in the closet. It’s the perfect size for home, the gym, or travel. A-001 | 19” x 23.5”

ALL-PURPOSE STORAGE BAG Our one-size-fits-all storage bag is perfect for storing sweaters, jeans, silk blouses, and sheets. It’s also ideal for travel and long-term storage. Made of 100% cotton with a zip closure to keep out critters. A-029 | 19” x 24”

LARGE ZIP LAUNDRY BAG Featuring a zip closure and handles for easy carrying, this bag is the perfect alternative to a laundry basket. Ideal for seasonal storage, its ample size accommodates bundles of clothing and linens. A-025 | 24” x 19” 12”

SCENTED SHELF & DRAWER LINERS We created these scented liners for freshening drawers, shelves, and closets. Simply place a liner in the desired area to enjoy a clean scent. Adhesive free and biodegradable. DL-02 | Classic Scent | SK-39 | Cedar Scent | 18” x 24”

HANGING STORAGE & GARMENT BAG An absolute must for storing seasonal coats, suits, dresses, and more! Featuring a full-length side zipper for easy access, a 3” gusset for maximum expansion, and a top opening that fits any hanger. A-026 | 24” x 58” x 3”

STORAGE CUBE This display worthy cotton canvas cube is ideal for storing toys, family albums, accessories, and other treasures. Place your items inside to keep them free of dust, moisture, and critters. AS-006W | 10.6” x 10.6” x 10.6”

MEDIUM STORAGE BOX This chic cotton canvas storage box is ideal for keepsakes, art supplies, and seasonal accessories. Stash your items inside to keep them free of dust, moisture, and critters. AS-07W | 15” x 7.5” x 10.6”

LARGE STORAGE BOX This versatile cotton canvas storage box is ideal for hanging files, sweaters, and ornaments. Store your items inside to keep them free of dust, moisture, and critters. AS-08W | 15” x 13” x 11”

Kits & Gifts

ON THE SPOT KIT The ultimate on-the-go outfit survival kit—don’t be caught without it! This set has everything you need to freshen and deodorize while removing stains, wrinkles, and static. OS-001

TRAVEL PACK Make travel easier with our catch-all pouch including everything you need to remove stains, freshen your hotel room, handwash delicates, and contain your laundry. TRKIT-001

GIFT BAG When it comes to laundry care, everyone’s needs are different—which is why we offer a reusable travel pouch perfect for holding your selection of our products plus anything else. BW-01

Travel

SIGNATURE DETERGENT SMS-001 | 2 fl oz | Classic Scent

DELICATE WASH SML-005 | 2 fl oz | Lady Scent

WOOL & CASHMERE SHAMPOO SMC-006 | 2 fl oz | Cedar Scent

STAIN SOLUTION SMS-017 | 2 fl oz | Unscented

FABRIC FRESH SMS-010 | 2 fl oz | Classic Scent

CREASE RELEASE SMS-014 | 2 fl oz | Classic Scent

STATIC SOLUTION SMS-015 | 2 fl oz | Classic Scent 35

Trial

SIGNATURE DETERGENT PACKET Sign-PQ | 0.5 fl oz | Classic Scent

STAIN SOLUTION PACKET Stain-PQ | 0.5 fl oz | Unscented

SPORT DETERGENT PACKET Sport-PQ | 0.5 fl oz | Sport Scent

WOOL & CASHMERE PACKET Wool-PQ | 0.5 fl oz | Cedar Scent

DELICATE WASH PACKET Delicate-PQ | 0.5 fl oz | Lady Scent

DENIM WASH PACKET Denim-PQ | 0.5 fl oz | Classic Scent

Index

Each of our laundry, fabric care, and home cleaning products is custom designed for a specific fabric or surface, pairing the most effective ingredients with our favorite scents.

Our Ingredients:

We Are Free of:

Alcohol (aka Ethanol)

Ammonia

Bleach Alternative

Animal Ingredients

(Oxygenated/Non-chlorine Bleach)

Cleaning Enhancer (aka Builder) Calcium Chloride Color Guard Amylase Cellulase Lipase Protease Mannanase Ethanol (aka Alcohol) Fragrance and Essential Oils

Animal Testing Artificial Color Chlorine Bleach Formaldehyde Gluten Parabens Phosphates Phthalates Petroleum Perchloroethylene

Grease Cutter Sodium Gluconate Corn Starch Surfactants (Surface Active Agents) Anionic Surfactants Nonionic Surfactants Vinegar

Our Scents Our nine scents comprise of at least 12 notes for a fine fragrance experience that takes the bore out of chores. All of our fragrances are a physical mixture of essential oils, resins (materials pulled from plants, flowers, stems, roots, and seeds), absolutes (essences extracted with solvents), and naturally identical molecules. This balanced blend provides a light, fresh scent to our products while maintaining the safest, most stable scentÂ structure for you and your family.

Fragrance Pyramid Perfume is described in a musical metaphor as having three sets of notes that unfold from the top down over timeâ&#x20AC;&#x201D;with the base notes lingering longest. Below, explore the science behind crafting the ultimate clean laundry scent, Classic.

Top

Marine, Ozonic Fresh Air Notes, Sparkling Lime Zest

Middle

Jasmine, Lily of the Valley, Cyclamen, Geranium, Lavender, Ylang-ylang

Bottom

Oakmoss, Incense Notes, Sandalwood, Patchouli, Musk

classic

The ultimate clean laundry scent

Lily of the valley, jasmine, lavender, and ylang ylang, with undertones of sweet musk, sandalwood, rose, and spice.

DelicateÂ herbal and citrus layers

Bright grapefruit, bergamot, basil, tea tree, rosemary, and lavender blended with amber, sandalwood and musk.

cedar

Modern woodsy scent

Fresh evergreen, sandalwood, lavender, orange and rose with a base of warm cedar and spice.

sport

Crisp and energetic blend

Green and fresh notes of eucalyptus, pine, apple leaf, ylang-ylang, and lavender with undertones of musk.

baby

Calming and soft family scent

Powdery and sweet notes of vanilla with musk, lily of the valley, orange, lavender, and sandalwood.

Bold and sophisticated statement

Warm jasmine and dark spice tamed by pure and fresh powder notes grounded by rich musk.

Uplifting and fresh home

Fresh eucalyptus with notes of pine and hints of rose, lily of the valley, bergamot, ylang-ylang, thyme, and lavender.

Radically unisex rose

A chorus of warm, spicy, woody notes such as cumin, and cedar touched by a hint of amber, all surrounding centifolia rose.

Cult blend of leather and smoke

Unisex, woody scent with notes of cardamom, iris, violet, ambrox, sandalwood, papyrus, cedar and leather.

lady

No 247

How To’s Got a laundry question? A home cleaning query? Head to TheLaundress.com for the answers. Our video tutorials, How Tos, Stain Guide, A-Z Fabric Guide and more solve every homekeeping mystery.

Visit the Clean Talk Blog and subscribe to our newsletter for timely content that’s both instructional and engaging.

Our Community

@thelaundress @thelaundresssnysoho

@thelaundressnyc

@thelaundressny

@thelaundressnyc 43

THE LAUNDRESS, LLC. 247 W. 30th Street, 7th Floor New York, NY 10001 212.209.0074 laundress@thelaundress.com