Trend ANAYLIST Report - lauren annie wilson
fashion communication and promotion FASH10041
This notebook identifies two spring summer trends within womenswear. Each trend has been placed into subcategories and each category has had its motivations and attitudes highlighted, as well as brands and personalities who are associated with the trends.
The GREAT Gatsby - spring summer 2012
The FLORAL trend spring summer 2012
The GREAT Gatsby - spring summer 2012
SEQUIN diffused dolls
EVERYDAY escapeys SWANKY skylight sweethearts
SEQUIN diffused dolls
Underground rebellion, the stand off between gold and black, the exposure of rippling flesh which enhances the provactive golden glamour of the 20’s.
MOTIVATIONS
To embrace the female desire and sensuality To rebel and represent the darkness of the underground society
BRANDS&DESIGNERS Gucci Robert Cavalli Etro John Galliano
Outfits which accomodate everyday occasions and duties, versatility and comfort at the heart, yet surrounded by structure, colour and comfort. From a visit to the seaside to a luncheon.
EVERYDAY escapeys
BRANDS&DESIGNERS Tory Birch Ralph Lauren
MOTIVATIONS To present female independence and power through feminity in style To gain respect and voice oppinion To have versatility in daily activities while followig fashion trends
SWANKY skylight sweethearts
MOTIVATIONS
To admire the freedom to flamboyance and naivity of youth. To enhance the female image, and celebrate the girlie sterotype
BRANDS&DESIGNERS Ralph Lauren Marchesa Alberta ferretti
The great gatsby girls, bejewelled from head to toe, lavished in ivory feathers &pearls and wrapped in pure pastel fabrics
The FLORAL trend - spring summer 2012
The ENGLISH
rose
The EUTHORIC daisy chain
The SLIGHT sweetpea
The ENGLISH
rose
The sweet scent of pollen, the cool breeze from the South and the delicate pastel blossoms growing united. Soft pleats, draping chiffon and cool collective coloured prints is the definition of the Spring Summer English Rose.
MOTIVATIONS To represent the idyllic English country garden in full bloom To show the beauty of nature and femininity united as one
BRANDS&DESIGNERS Alberta ferretti Erdem Clements Ribeiro Blugirl
The EUTHORIC
MOTIVATIONS To rebel against the delicate quiet version of style by clashing colours and patterns. To express self through colour and textures
BRANDS&DESIGNERS Iceberg Matthew Williamson Mary Katrantzou Proenza schouler
daisy chain
The exotic ray of colour, the blur of unusual shapes and the chaotic clamber between patterns. Independent bright colours, clashing and combining, the mixture of patterns and shapes and the structure of style are the soul of The Euphoric Daisy Chain.
BRANDS&DESIGNERS Valentino Blugirl Chloe
The SLIGHT sweetpea
The delicate nature of gliding fabrics, the handcrafted embellishment and the slight feminine figures, Small rare stones and silk thread our essence of the slight sweet pea’s.
MOTIVATIONS To be noticed for impeccable taste and rare treasures they own To admire and present the craftsman ship of delicate embellishment and embroidery
Floral blossoms in editorial
Vogue Nippon soft embrace
Elle Denmark garden party
Test Magazine in bloom
Vogue UK be bold
Grazia France forte impression
ElleSweden be glam
Floral grows on the street
Floral trend streetstyle - a mixture of girlie florals paired with structure studded leather jackets, large floppy hats and heeled sandals. The street has intepreted the style in their own way.
Floral trend streetstyle - a number of photographs below which took over my summer travels of floral streetstyle
Floral words along the grapevine
“Fashion darling buds of spring are out in full force this season”-Glamour “If you are invited to high tea any time soon, don’t dare send back that RSVP until you’ve got your hands on one of the exquisite floraloil painting-esque chintz dresses. Magically blooming from nowhere on nude allin-ones and flirty frocks, petals and foliage festooned and tumbled across the designer’s spring/summer 2010 collection - and all nicely topped off with a cool pair of shades to give that signature London edge.”-Vogue August Issue
“This trend actually never even went out of fashion, but in recent times is certainly everywhere. It can be completely simple, romantic, subtile or feminine, sexy and striking. Depends on how brave you are and how you wear it. Whether you like it or not you must admit that every woman looks sensual and seductive wearing it.” -Fashion Imperative
“Fun, flirty and fashion-forward is how we would describe one of this season’s biggest trends: floral. The floral print has been a mainstay on runways across the world for several seasons now and has proved that by evolving and recreating, mixing and matching, florals may never be out of style.”- Westfield Blog
“Floral print was very popular back in the 70s and was revitalised in the 90s and now it looks to have made a return this summer!”-Business Boom
Examples below of high street brands which have been associated with the floral trend.
ZARA
H&M
ASOS
NETPORTER TOPSHOP
Trend ANAYLIST Report - lauren annie wilson fashion communication and promotion FASH10041 THE END