BY THE NUMBERS
Totally Tubular!
Since it was launched in November
2010, The Lawrenceville School’s YouTube channel has surged beyond all of its peer schools in terms of views. Visual Arts Master Gil Domb P’17, who oversees the channel and advises L10 news, believes it is the most-watched high school YouTube channel in the United States. He attributes this distinction to its overwhelmingly studentgenerated storytelling and news programming, which provides interested viewers with an authentic glimpse into life at the School.
499
TOTAL VIDEOS UPLOADED TO LAWRENCEVILLE’S YOUTUBE CHANNEL.
2:15
13-17 Age group that recorded just the fifth-most views, but also most closely mirrors the age of students at the School.
46.9 Percentage of viewers who watched Lawrenceville videos on their mobile phones in the past year.
134,657 Total views of Lacrosse – a Guide for Dummies! by Regina Parker ’12, the channel’s most-viewed video, as of March 10.
SPRING 2020 LAWRENTIAN_backup 4_8.indd 11
Average view duration of all videos.
19,769
18-24
Total views of Lawrenceville videos over the 28-day period ending March 10.
Age group that most watches videos on the Lawrenceville channel.
161,385 Total views of Lawrenceville videos over the one-year period ending
2.3
Percentage of total views from India, the second-highest percentage outside the United States.
257,816 Difference in total views between the Lawrenceville channel and its nearest competitor in the Eight Schools Association.
March 10.
878,406
10,417
TOTAL VIEWS OF VIDEOS ON
Views of the mostwatched L10 episode, featuring an interview with Joe Tsai ’82, from January 2015.
LAWRENCEVILLE’S YOUTUBE CHANNEL SINCE ITS DEBUT ON NOVEMBER 10, 2010.
Information supplied by Gil Domb P’17, visual arts master and faculty adviser to L10, using YouTube analytics.
5/5/20 11:17 AM
