4 t h e LINK LINK
A GREAT PLACE TO BE
Occasionally we reflect on our chosen professions and have a moment of pride. Where else can you say that you are truly a vital part of the backbone of America?
The three components of Retailer, Manufacturer, and Representative (and in that order by the way!) make independent specialty retail on Main Street U.S.A. the incredible gem it is.
The spirit of the entrepreneur that is the independent specialty retailer and the manufacturers that supply them, is like none other. They make the retail experience in small-town, mid-size, or even big-city America something special.
The consumers’ experience of retail on Main Street U.S.A. is something that can’t be duplicated through some app or website from some unknown entity across the pond somewhere. Our industry is authentic, genuine, important, personal, and positive.
The employee owners at The Link Companies are proud to be an integral part of that experience with all of you fine retailers and manufacturers. Whether it’s in our showrooms at Market, or visiting you out on the road, we look forward to demonstrating that pride and appreciation This is a great place to be!
President The Link Companies
Sincere Surroundings
Southern Couture
Maya J Jewelry
Little Blue House
Warmies
SHOWROOM LOCATION
AmericasMart Atlanta Building 2, Floor 16 1610, 1612-1619
SHOWROOM STAFF
Showroom Manager Penny Thomas
Asst Showroom Manager Dorian Rosario
Have questions? info@thelinkcompanies.com 800 877 5465(LINK)
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Kristin
Greg Smith
Jay Vaughan
Caroline Baggett
Jenny Pratt
Jill Tarr
John Rogers Central NC
Kathy Lovell Central / Southern
Kirsten Myers
Lori Pierce
Mark Sweetser
Meg Harding
Sonya Jones
Stacey Van Dyke
Brad Stutz
Tammy Hyde
Lisa Slone
Sheila Knoll
Aerothotic
Orthopedic sandals that have style, comfort, and support all in one.
Alex Carol Jewelry
Classic and fashion-forward jewelry that fits every style and budget
Beacon Designs
A tremendous classical ornament collection and the leader in custom ornaments
Calla
Unwavering focus on quality backpacks and products for the active lifestyle
Cape Diablo
Beautifully crafted jewelry and watch bands made with natural stones and filled with positive energy
Captain Rodney's
Set sail with a taste of the South and Caribbean. Much more than sauces!
Carmie’s Kitchen
Since 1988 Carmie has made the tastiest gourmet dip mixes you can find, using high-quality ingredients!
Cider Mill Press
A publisher of high-quality cookbooks, spirits projects, humorous parodies, classic children's books, and more.
Coco + Carmen
On-trend apparel, handbags, jewelry, and accessories that help women look and feel amazing every day.
Cora & Pate
Home and kitchen accents with a southern twist Fun, functional, and sometimes sassy. Custom too!
CoTa Global
Toys, puzzles, gifts, and more. Namedrop programs are available too!
Creative Energy Candles
Organic, hand-poured soy candles that melt to create not only a beautiful scent but also a healthy body lotion!
BRAND LISTING
Epic Jewelry
Epic's designs are more than just beautiful they also deliver special meaning.
Fancy That Gift
A wholesale distributor of home accessories, specializing in coastal home decor to include beach, tropical, nautical, garden, and holiday
Gift Essentials
Holiday, garden novelty, and "giftables" for all occasions. Accessories for all your entertainment and drinking needs
Harper Collins Christian Publishing
The best variety of books! Representing over 2,000 authors and the world's largest Bible translations
Katydid
Unique designs with vivid colors and high-quality fabrics make these stylish designs popular.
Magnolia Lane
Long time industry leader in collegiate and designer home décor and lifestyle products.
Manual Woodworkers
High quality textiles, home décor, bed and bath, wall art, and more.
Mary Frances
Each handbag is handcrafted in intricate detail, richly embellished with rhinestones, studs, beads, crystals, and trims.
Maya J Jewelry
A family-owned business committed to creating fun, empowering, and easyto-wear jewelry.
Melrose Home Garden
Industry leader in home accents, flameless candles, and seasonal goods
A huge selection of wonderfully crafted holiday items!
Old World Christmas
Each glass ornament is handcrafted in age-old tradition using the same techniques from the 1800's.
P. Graham Dunn
A premier manufacturer of inspirational art, gifts, and home decor with over 40 years of experience in the industry. Each piece is crafted to inspire!
Park Designs
Long considered a top source for tabletop, entertaining pieces, and driven by great designs
Queens Designs
The source for on-trend toys and accessories!
Silver Forest
The #1 source of income "at the register" for retailers Incredible results with this earring assortment!
SNAP Wellness
Luxury sunscreen and hand sanitizer products Female-founded and familyowned.
Soruka
A modern European brand committed to creating unique handcrafted leather goods in a sustainable way.
Southern Couture
Southern style with trendy women's tees and apparel The best designs in the industry!
Stickers Northwest
Premium quality stickers that add personality to water bottles, laptop covers, cars, and all types of gear.
Swibco
Personalized products from keychains to shot glasses!
Tall Tails
Specialty pet products made by dog lovers for dog lovers Statementmaking products and displays.
The Fanatic Group
Industry leader in providing officially licensed collegiate products and customized gift merchandise.
Warmies
Microwaveable plush for warmth and comfort An industry leader for gifts and spa-related products.
Whispers by tgb Brands
Fashionable, hypoallergenic earring and necklace program offering excceptional margins and small retail footprint.
SHOWROOM LOCATION
AmericasMart Atlanta Building 2, Floor 16 1600-1611
SHOWROOM STAFF
Showroom Manager
Chris Fields
Have questions? info@thelinkcompanies.com 800.877.5465(LINK)
TERRITORY SALES MANAGERS
REP LISTING
Scan to see your reps line package and contact info!
Amanda Crider
Ashley Ferguson
Barbara Chaulk
Bill Holder
Caroline Jones
Cary Powell
Chanda Koepke
Cindy Whitsitt
Kandice Fontenot Central & S MS
Debbie Stoner Mid SC / Hilton Head Dori Wilson
Jenny Allem NE FL / SE GA
Julie Sparr
Kris Lange Tampa / St. Pete
Lindsey Woodall
Maria Figueroa
Michele Thomas
Pam Sharp
Rita Dearing Central GA / Coastal GA
Sharron Erskine
Susan Cox
Keys
Abbott Collection
Designer and wholesaler of stylish giftware and home décor collections
Abdallah Candies
Family-owned since 1909. A proven bestseller for the independent specialty retailer.
Anju Jewelry
Handcrafted artisan jewelry from India in mixed metals, leather, and fabrics.
Barlow Designs
Hundreds of gifts to customize with the town name. Choose from ornaments, mugs, trivets, and more.
Blue Gem Sunglasses
Fashionable eyewear for all, including sunglasses, readers and blue lightfiltering glasses
Blue Planet Eco-Eyewear
Eco-friendly eyewear made with highquality recycled and sustainable materials.
Cait + Co
High-quality bath and body products that are designed to bring joy. Made in the USA.
Candle Warmers
Industry-leading innovator in candle accessories and essential oils. Home of the wonderful Airome diffusers
CapaBunga
Inventors and makers of wine accessories, beverage flasks, and kitchen tools.
Capelton Road
A charming collection of quality summer dresses and tunics, featuring unique prints and beautiful styling.
Center Court
A portfolio of fashionable lines featuring on-trend necklaces, bracelets, earrings, and rings
Chala
Handbags that are made for every day. Featuring color, bold details, and original character designs.
BRAND LISTING
Clairmont & Co
A family of handmade giftable brands including, LIFEtrack, Kalia Lane, and, LOVE+LOCAL. Made in the USA!
Cobian
Wonderfully made footwear from a company that is inspiring and giving back.
Custom Decor
The industry leader in flags, outdoor decor, and accessories.
Duke Cannon
These products aren't for just any man. These men's bath and body items are for the evolved man
Fiesta Toy
Top-selling plush featuring patented eyes and super soft quality
Home Comfort / Jellybean Rugs
Bright, colorful and machine washable accent rugs
Inis, Energy of the Sea
Perfumes and toiletries inspired by the magic, beauty, and nature of Ireland
Little Birdie
American-made products that are cost-friendly, customizable, and most importantly comfy!
Little Blue House
The one-stop shop for fun sleepwear, loungewear, and accessories for the whole family!
LOKAI
Bracelets that serve as a daily reminder to stay humble during life’s highs and hopeful through the lows
Mad Man
The coolest gifts for every guy on your list! Offering the latest gifts, gadgets, and gear for guys.
Merritt
Luxury acrylic drinkware and melamine tableware with an upscale look for outdoor dining.
Myra Bag
Myra delights customers with accessories made of nature-friendly canvas, leather, and hides
Nicole Brayden Gifts
A family of gift brands including Divinity Boutique® and Oak Patch Gifts, each with its own personality.
Periwinkle
A broad line of fun fashion accessories attracts consumers and creates high turnover for retailers.
Puffin Drinkwear
Offering a unique line of insulated accessories designed to keep beverages cool and stylish
RAZ Imports
Covering all seasonal and holiday needs with home accents for every major holiday.
Regal Art & Gifts
Garden decor with solar and colorful designs. The leader in outdoor accents.
Sincere Surroundings
Home decor and gifts that can be personalized to become a guaranteed top seller!
Southern Grace
Clothing catered to women who crave everyday comfort. Designed in-house, and delivered to you at an affordable price.
Tipsy Coasters
Funny and functional coasters! Protecting furniture with absorbent natural stone coasters.
Trade Cie
A network of artists, creative talents, and manufacturers that together produce the "magic" of Trade Cie
Twine
A health and wellness company that provides an all-natural solution for stress, discomfort, and sleep problems.
Vintage Life
The cutest trucker hats around! Designed and created in Northern California.
World's Softest Socks
Best-selling brand of novelty and designer socks for the whole family. Seriously the world's softest!
THE IMPACT OF SOCIAL INFLUENCERS Q&AwithCrystal Vilkaitis
Crystal Vilkaitis is an industry leader, transforming the digital marketing landscape for small businesses. In 2012, she founded Crystal Media, a progressive media company leading the charge in modern retail marketing. Her innovative strategies have driven significant growth and sales for retailers, cementing her reputation as a trailblazer in the ever-evolving digital landscape. Crystal sits on the Board of Directors for Heart on Main Street and Gift for Life and is the host of the highly praised podcasts: Rooted in Retail and Crystal Uncorked.
We had a chance to sit down with Crystal to learn more about the rise of influencer marketing and collect some great takeaways for today's retailers.
Q: Why do you think influencer marketing has been so successful?
A: Influencers know how to build trust with their audiences, and are great at building their audience When they love a product, it sells, and often sells out, depending on the audience size. The key takeaway here is that they love the product or business they're helping to keep authentic
Q: Do you suggest the use of influencers?
A: Absolutely! As long as it's genuine and they use or like the product as mentioned earlier. Also, the influencer needs to align with the brand Pick someone who has your ideal customers, and don't just work with someone because they have a large following. You also want to ensure the influencer has engagement lots of followers doesn’t mean they have influence; they need engagement.
“...lotsoffollowersdoesn’tmeantheyhaveinfluence; theyneedengagement.”
Q: What about using an influencer for a local brick-and-mortar store?
A: It's a little harder for a local brick-andmortar who doesn't sell online to find a local influencer But, there's a chance someone in their town/city is a microinfluencer (under 100k followers) whose audience loves them and would love to come to see them and hang out for a few hours, and the retailer could host that! Another method is the retailer can have the influencer model products or do photo shoots and the retailer can use that content because usually the influencer is great at creating content. Know where you need help and start searching!
Q: What metrics do you prioritize when measuring the success of influencer collaborations?
Really you're looking for growth in many different forms: sales, website traffic, list growth (email/text), quality followers (your perfect customer who actually engages), brand sentiment, re-orders from original purchases, and reviews. When looking for an influencer who is the right fit, ask how they believe they can help with these measurable metrics
Q: How do you foresee influencer marketing in the coming years?
A: Influencer marketing will continue to be a strong way to market and sell products I see it only growing from here, especially on TikTok.
ConnectwithCrystal
The influencer marketing industry is worth an estimated
$
21billion
50% > brands working with influencers run ecommerce stores
100,000+ TikTok influencers in the U.S.
500,000+
Instagram influencers in the U.S.
MEET AN INFLUENCER LaurenLefevre
What better way to understand the influencer world than from a long-time influencer? We had the opportunity to sit down with Lauren Lefevre to hear more about her journey into becoming an influencer and glean insight from her hands-on expertise.
Q: Can you tell us your professional background and how you got into the influencer business?
A: I'm a business/marketing graduate from UGA and have always had a love of fashion. I started my own wardrobe consulting firm, Edit by Lauren, a few years post-college, and expanded from Atlanta into the Nashville and Austin markets. I loved helping men and women of all ages find their personal style and helping them look their best. Our family moved to Austin from Atlanta in 2010, and I was living there when Instagram first launched Being surrounded in Austin by budding
entrepreneurs, I was encouraged to hop on this new social media platform and I started documenting my everyday outfits. At the time, very few were doing so, especially young moms, like I was, and my account took off! By the time we moved back home to Atlanta in 2012, I had signed contracts with a few big brands, including Gap/Old Navy, Lily Pulitzer, and Nordstrom. I quickly realized that being a social media influencer (at the time, it was called a blogger) could be a full-time gig Over the years, I've expanded my platform into a lifestyle brand that covers travel, beauty, home decor, food, and family. I'm grateful for my loyal Instagram following that has literally grown up with me and my family over the years!
“A GOOD STORY WILL MAKE THE CUSTOMER FEEL LIKE THEY NEED THIS ITEM THAT BEFORE THEY NEVER KNEW EXISTED!”
4 TIPS TO GROW YOUR SOCIAL MEDIA INFLUENCE
1. CONSISTENCY IS KEY
Your followers need to see that you are posting regularly Find a rhythm that is sustainable and stick with it It's far better to set out to post on social media 3x a week and actually stick with it, then to come out the gate attempting daily posts and then falling off!
2. POSTED IS BETTER THAN PERFECT
My talent management agency always reminds me of this, and it's so true. It's natural for all of us to want to wait until we have the perfect post, but many times just getting up something is better than nothing to get it in front of your audience.
3. GET INSPIRED BY OTHERS
It's hard to keep thinking of fresh ideas, so following similar brands you admire is a great way to get those creative juices flowing and then put your own twist on an idea or posting concept.
4. SHARE STORIES AND BEHIND-THE-SCENES
Make sure that you're weaving in a story about your product, how it is being made, different ways to use/style something, what it looks like as you set up your shop displays, etc This is why Instastories are so loved and well-received You should be posting more to your Instastories than on your feed
Q: How are influencers helping to reach retailers/products to their customers/end users?
A: One of the "magic powers" of a solid influencer is helping tell a story about a new brand or product. A good story will make the customer feel like they need this item that before they never knew existed! I always tell brands I work with that if I truly love their product, I will organically use/wear/showcase it in my Instastories/feed, long after the paid campaign is over. The consistency of an influencer showing a product or brand over and over is oh-so-powerful This is why I love and always encourage long-term partnerships.
Q: How can people get connected to influencers?
A: You can always start by sending a DM to an influencer! If you are a smaller brand, start with smaller influencers that genuinely fit your market. Utilizing agencies is another great way. I am managed by Silkworm Social, and they are a great example, of an agency representing a bunch of successful influencers from different parts of the country.
Q: Should a retailer aim to be on every social platform?
A: It's okay to stay in your lane and just commit to one or two types of social media For instance, I am not on TikTok, because I know I just don't have the capacity to do it well! None of us can do every platform well, so it's okay to stick to Instagram and Facebook if that is your best yes!
SHOWROOM LOCATION
AmericasMart Atlanta Building 3, 7S-114
OPEN YEAR ROUND
Showroom Manager
Heidi Hicks 800 877 5465(LINK) HeidiH@TheLinkCompanies.com
For more than 50 years Total Accessories has been a destination spot while visiting AmericasMart. The impressive showroom represents a wonderful selection of handbags, apparel, hats, jewelry, and more!
Aerothotic
LINE LISTING
Katydid
Orthopedic sandals that have style, comfort, and support all in one.
Cait + Co
High-quality bath and body products that are designed to bring joy. Made in the USA.
Chala
Handbags that are ultra-wearable and made for every day. Featuring splashes of color and bold details, including original character designs
Coco + Carmen
On trend apparel, handbags, scarves, jewelry, and more, at great price points.
Fennysun - Vivi Designs
Simple yet elegant fashions featuring stylish shawls, ponchos, and scarves.
Inis, Energy of the Sea Perfumes and toiletries inspired by the magic, beauty, and nature of Ireland.
Unique designs with vivid colors and high-quality fabrics make these stylish designs popular.
Maya J Jewelry
A family-owned business committed to creating fun, empowering, and easy-to-wear jewelry.
Mary Frances
Each handbag is handcrafted in intricate detail, embellished with rhinestones, studs, beads, crystals, and trims.
Myra Bag
Myra delights customers with accessories made of nature-friendly canvas, leather, and hides.
Soruka
A modern brand committed to creating unique handcrafted leather goods in a sustainable way
Top it Off
Fun, fashionable clothing and accessories at affordable prices!
SHOWROOM LOCATION
AmericasMart Atlanta Building 2, Floor 16 1600-1619
SHOWROOM STAFF
Showroom Manager Chris Fields
Showroom Manager Penny Thomas
Have questions? info@thelinkcompanies.com 800 877 5465(LINK)
REP LISTING TERRITORY SALES MANAGERS
Cheryl
Aerothotic
Orthopedic sandals that have style, comfort, and support all in one
Anju Jewelry
Handcrafted artisan jewelry from India in mixed metals, leather, and fabrics.
Barlow Designs
Customized gifts with hundreds of design options!
Blue Gem Sunglasses
Fashionable eyewear for all, including sunglasses, readers and blue lightfiltering glasses.
Blue Planet Eco-Eyewear
Eco-friendly eyewear made with highquality recycled and sustainable materials
Candle Warmers
Industry-leading innovator in candle accessories and essential oils Home of the wonderful Airome diffusers.
CapaBunga
Inventors and makers of wine accessories, beverage flasks, and kitchen tools.
Chala
Handbags that are made for every day. Featuring color, bold details, and original character designs
Cora & Pate
Home and kitchen accents with a southern twist Fun, functional, and sometimes sassy. Custom too!
Creative Energy Candles
Hand-poured soy candles that melt to create not only a beautiful scent but also a healthy body lotion!
Duke Cannon
These products aren't for just any man These men's bath and body items are for the evolved man
BRAND LISTING
Gift Essentials / Oak & Olive
Holiday, garden novelty, and "giftables" for all occasions
Harper Collins Christian
Publishing / Cider Mill Press
The best variety of books! Representing over 2,000 authors and the world's largest Bible translations.
Katydid
Unique designs with vivid colors and high-quality fabrics make these stylish designs popular.
Little Birdie
American-made products that are cost-friendly, customizable, and most importantly comfy!
Little Blue House / Capelton Road
The one-stop shop for fun sleepwear, loungewear, and accessories for the whole family!
LOKAI
Bracelets that serve as a daily reminder to stay humble during life’s highs and hopeful through the lows
Manual Woodworkers
High quality textiles, home décor, bed and bath, wall art, and more
Maya J Jewelry
A family-owned business committed to creating fun, empowering, and easy-to-wear jewelry
Nicole Brayden Gifts
A family of gift brands including Mad Man, Cait + Co, Divinity Boutique® and Oak Patch Gifts, each with its own personality.
P. Graham Dunn
A premier manufacturer of inspirational art, gifts, and home decor Each piece is crafted to inspire!
Periwinkle
A broad line of fun fashion accessories attracts consumers and creates high turnover for retailers.
ADDITIONAL BRANDS
Puffin Drinkwear
Offering a unique line of insulated accessories designed to keep beverages cool and stylish.
Silver Forest
The #1 source of income "at the register" for retailers. Incredible results with this earring assortment!
Sincere Surroundings
Home decor and gifts that can be personalized to become a guaranteed top seller!
Soruka
A modern European brand committed to creating sustainable handcrafted leather goods.
Southern Couture
Southern style with trendy women's tees and apparel. The best designs in the industry!
Stickers Northwest
Premium quality stickers that add personality to water bottles, laptop covers, cars, and all types of gear.
Tipsy Coasters
Funny and functional coasters! Protecting furniture with absorbent natural stone coasters
Trade Cie
A network of artists, creative talents, and manufacturers that together produce the "magic" of Trade Cie.
Vintage Life
The cutest trucker hats around! Created in Northern California.
Warmies
Microwaveable plush for warmth and comfort. An industry leader for gifts and spa-related products
World's Softest Socks
Best-selling brand of novelty and designer socks for the whole family.
Showroom Manager Chris Fields
Showroom Manager Penny Thomas
Alyssa Weinstock
Chad Henderson
Dee Harwick
Donna Moore
Eric Hawronsky
Marie Pollock
Matt Weisenburger
Melanie Wallace
Melanie Richards
Pam Emmertson
Robin Cranston
alyssaw@thelinkcompanies.com chenderson@thelinkcompanies.com
deeh@thelinkcompanies.com donnam@thelinkcompanies.com erich@thelinkcompanies.com mariep@thelinkcompanies.com mattw@thelinkcompanies.com melaniew@thelinkcompanies.com melanier@thelinkcompanies.com pame@thelinkcompanies.com robinc@thelinkcompanies.com
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Abdallah Candies
Family-owned since 1909. A proven bestseller for the independent specialty retailer.
Aerothotic
Orthopedic sandals that have style, comfort, and support all in one.
Alex Carol Jewelry
Classic and fashion-forward jewelry that fits every style and budget.
Anju Jewelry
Handcrafted artisan jewelry from India in mixed metals, leather, and fabrics
Barlow Designs
Customized gifts with hundreds of design options!
Blue Gem Sunglasses
Fashionable eyewear for all, including sunglasses, readers and blue lightfiltering glasses.
Blue Planet Eco-Eyewear
Eco-friendly eyewear made with highquality recycled and sustainable materials.
Calla
Unwavering focus on quality backpacks and products for the active lifestyle
Chala
Handbags that are made for every day Featuring color, bold details, and original character designs.
Coco + Carmen
On-trend apparel, handbags, scarves, jewelry, and more, at great price points.
Creative Energy Candles
Hand-poured soy candles that melt to create not only a beautiful scent but also a healthy body lotion!
BRAND LISTING
Custom Decor
The industry leader in flags, outdoor decor, and accessories
Duke Cannon
These products aren't for just any man. These men's bath and body items are for the evolved man
Harper Collins Christian
Publishing / Cider Mill Press
The best variety of books!
Representing over 2,000 authors and the world's largest Bible translations
Inis, Energy of the Sea Perfumes and toiletries inspired by the magic and beauty of Ireland.
Jen & Co
Trend driven brand of stylish, affordable vegan leather handbags and lifestyle apparel
Katydid
Unique designs with vivid colors and high-quality fabrics make these stylish designs popular.
Little Birdie
American-made products that are cost-friendly, customizable, and most importantly comfy!
LOKAI
Bracelets that serve as a daily reminder to stay humble during life’s highs and hopeful through the lows
Manual Woodworkers
High quality textiles, home décor, bed and bath, wall art, and more.
Nicole Brayden Gifts
A family of gift brands including Mad Man, Cait + Co, Divinity Boutique® and Oak Patch Gifts, each with its own personality.
Old World Christmas
Glass ornaments handcrafted using the same techniques from the 1800's
ADDITIONAL BRANDS
Periwinkle
A broad line of fun fashion accessories attracts consumers and creates high turnover for retailers.
Sincere Surroundings
Home decor and gifts that can be personalized to become a guaranteed top seller!
SNAP Wellness
Luxury sunscreen and hand sanitizer products. Female-founded and family-owned
Sunset Vista
Garden and gifts galore! Extra margin opportunities and a huge selection for inside and outside.
tgb Brands
Embrace the now with on-trend apparel, handbags, scarves, jewelry, and more.
The Fanatic Group
Industry leader in providing officially licensed collegiate products and customized gift merchandise.
Trade Cie
A network of artists, creative talents, and manufacturers that together produce the "magic" of Trade Cie.
Twine
A health and wellness company that provides an all-natural solution for stress, discomfort, and sleep problems
Vintage Life
The cutest trucker hats around! Created in Northern California
Warmies
Microwaveable plush for warmth and comfort An industry leader for gifts and spa-related products.
World's Softest Socks
Best-selling brand of novelty and designer socks for the whole family.
MAIN STREET U.S.A. theheartofAmericanbusiness
When someone hears the phrase “Main Street U.S.A.” it typically produces images of colorful storefronts on a tree lined street in a small town, or bustling sidewalks filled with shoppers in a Norman Rockwell painting Walt Disney was so fascinated by the appeal of “main street” that he built his parks filled with fantasy around the concept of simply being wowed on main street in a small town, inspired by his hometown of Marceline, Missouri Disney knew then, what consumers still know today; “Main Street U.S.A.” is usually synonymous with happy memories. Main Street U.S.A. and independent retailers that make up the vast majority of the storefronts adorning main street have never been more popular
After a downturn from the 1980s through the 1990s, the 21st century has seen the rebirth of retailers located in town centers, or in shopping districts modeled after Main Street USA Small towns across the United States have successfully preserved and revitalized their Main Streets, maintaining a
sense of community and cultural heritage. These areas often feature local businesses, their very own small-town shopping experience that doesn't require a trip to a Disney Park to experience And the shoppers are coming, despite the presence of retail giants and online ordering.
Year after year, surveys show growth in people who enjoy shopping small and supporting independent retailers The movement to shop locally and patronize smaller retailers has been well documented in recent years. According to Bankrate, 72% of all shoppers shopped with small businesses in 2023 The large statistical increases in recent years show that independent retailers are thriving.
Main Street and the stores that occupy these retail sectors and not like their big box competitors They’re truly unique and have their own fingerprint based on geographical location and city identity.
Weston, VT
Owego, NY
Holland, MI
One of the key strengths of independent retailers is their ability to curate unique and diverse product offerings, catering to local tastes and preferences This customization allows them to offer niche products and artisanal goods, creating a distinct shopping experience that cannot be replicated by larger competitors.
The relationship between Territory Sales Managers and retailers ensures the product offered is on-trend and shelves are full to offer a better shopping experience.
DeBorah Loomis, buyer for Scottsdale Farms in Milton, Georgia shares: “We love the relationships with our wholesale sales representatives, and they are vital to our business. We appreciate their advice, guidance on ordering, and their willingness to take risks to help our business. They keep us informed on promotions, new products, and industry news Our magic is in our mix of products, so we rely on our sales professionals to help us wow our customers with a great variety of brands.”
Custom products from
Many shop owners are getting creative, carrying a variety of customized products only available from their store Products that are more exclusive to stores, and not available in national chains, are a big part of the shopping experience and success of the small, “mom and pop” stores.
Customization or personalization on items that engage with the local consumer has never been more appealing to buyers. From a coaster with the area zip code, to a name drop on a piece of wall art, or a pillow with a local flare, the opportunities are vast to create something new to the market
Not only are these local businesses providing a uniquely American experience,
Diane Spits, with The Southern Link, working with Kathy Gianturco from Scottsdale Farms.
Sincere Surroundings and Tipsy Coaster.
but they are also the backbone of American business. According to the Small Business Administration of America, the number of small businesses in the United States as of 2022 is 325 million, comprising 99.9% of all American businesses.
Not only do small businesses collectively have a tremendous impact on the national economy but they consistently make a difference felt on the local level. According to the American Business Alliance, independent retailers return more than three times as much money per dollar of sales to the local economy than chain stores.
Many independent retailers have gone through decades of evolution, continuing to be a steadfast cornerstone in the local community, fostering connections that span generations and celebrating the enduring spirit of Main Street USA
Main Street U.S.A. is not a distant memory that can only be encapsulated in a theme park, but a fabric of our country that will continue to be a symbol of community identity, economic vitality, and the nostalgic charm of American small towns
Parson’s Gifts in Suwanee, GA has a rich history of evolving for their customers while always staying true to a unique, local shopping experience.
WhatPeopleAreSayingAboutShoppingSmall
Shopping locally makes me feel like I am supporting individuals and their dreams I am more likely to recommend a local business over a big box shop because I truly want them to succeed.
Alyssa
W (Charlotte, NC)
When I go to my local gift shops, I never know what I'm going to walk out with, or what I'm going to see for the first time, it's truly a shopping experience that doesn't compare to the Target run
I like shopping at local stores because you find unique, one-of-akind gifts while putting money back into your community at the same time. Shopping local provides a more relaxed, less crowded atmosphere without the worry of long lines plus often time, the customer service is more personable Whitney S (Ewing, Ohio)
Karen G (East Hartford, CT)
A portion of every order we receive goes to two outstanding charities: Children's Healthcare of Atlanta and Wellspring Living.
It's our hope that we can bring awareness to their incredible work with children, women, and families.
Learn more anytime by visiting www.thelinkcompanies.com/link-charities
Link Leadership presents check to Gift for
Fred Ballard presents check to Wellspring Living’s founder, Mary Frances Bowley
Fred and Brad Rosenkampff celebrate giving with AndMore President, Bob Maricich, and Children’s Healthcare of Atlanta’s Hope & Will
AmericasMart Atlanta
Building 2, Suite 1600-1619
800.877.5465(LINK)
Kelly Zaper
KellyZ@TheLinkCompanies.com
SALES MANAGER
Brian Henderson
Donna Moore
Joe Goulet
Kathy Riley
Maria Tsangaris
Miller Sproull
BrianH@TheLinkCompanies.com
DonnaM@TheLinkCompanies.com
JoeG@TheLinkCompanies.com
KathyR@TheLinkCompanies.com
MariaT@TheLinkCompanies.com
MillerS@TheLinkCompanies.com
SHOWROOM LOCATION
AmericasMart Atlanta Building 2, Floor 16 1600-1619
SHOWROOM STAFF
Showroom Manager Chris Fields
Showroom Manager Penny Thomas
Scan to see your reps line package and contact info!
John McNamara
Goodman
Drew Weisinger
Krystal Coombs
Linda Keegan
/ SE MA - Fashion
Mary Byrne MA, The Cape & Islands
Paul Marcouiller CT
Steve Haime
Paul Franz Central / S VT
Phil Wacks
A & F Gift Souvenir
Making people happy with custom modern souvenirs all across the nation.
A.T. Storrs
Focusing on quality jewelry, gifts, and souvenirs to the travel retail market
Abdallah Candies
Family-owned since 1909 A proven bestseller for the independent specialty retailer.
Aerothotic
Orthopedic sandals that have style, comfort, and support all in one
Allied Products/Springbok
From hand-sewn American flags to treasured Springbok Puzzles brand, American-made products.
Anju Jewelry
Handcrafted artisan jewelry from India in mixed metals, leather, and fabrics.
Blue Gem/Blue Planet Sunglasses
Fashionable eyewear for all! Including sunglasses, readers, and blue lightfiltering glasses Eco-friendly options!
Blue Mountain Arts
Greeting cards, calendars, gifts, and books for the most special people in life.
Calla
Unwavering focus on quality backpacks and products for the active lifestyle.
Candle Warmers
Industry leading innovator in candle accessories and essential oils. Home of the wonderful Airome diffusers
Chala
Handbags that are made for every day Featuring color, bold details, and original character designs.
BRAND LISTING
Alex Carol Jewelry
Blair Cedar CapaBunga
Cape Diablo
Captain Rodney’s
Carmie’s Kitchen
Duke Cannon
These products aren't for just any man. These men's bath and body items are for the evolved man.
Down to Earth Pottery
Each pottery piece is unique, varying slightly in color, shape, and size making each one its true work of art
Gift Essentials/Oak & Olive
Holiday, garden novelty, and "giftables" for all occasions
Harper Collins Christian Publishing/Cider Mill Press
The best variety of books! Representing over 2,000 authors and the world's largest Bible translations
Katydid
Unique designs with vivid colors and high-quality fabrics make these stylish designs popular.
Leanin’ Tree
Leanin' Tree greeting cards reflect the spirited lifestyle they embrace
LOKAI
Bracelets that serve as a daily reminder to stay humble during life’s highs and hopeful through the lows
Manual Woodworkers
High quality textiles, home décor, bed and bath, wall art, and more.
Maya J Jewelry
A family-owned business committed to creating fun, empowering, and easy-towear jewelry
Myra Bag
Myra delights customers with accessories made of nature-friendly canvas, leather, and hides.
Nicole Brayden Gifts
A family of gift brands including Mad Man, Cait + Co, Divinity Boutique®, and Oak Patch Gifts.
Old World Christmas
Glass ornaments handcrafted in ageold tradition using the same techniques from the 1800s.
Puffin Drinkwear
Offering a unique line of insulated accessories designed to keep beverages cool and stylish
RAZ Imports
Covering all seasonal and holiday needs with home accents for all major holidays, and a tremendous year-round collection too!
Sincere Surroundings
Home decor and gifts that can be personalized to become a guaranteed top seller!
Southern Couture
Southern style with trendy women's tees and apparel. The best designs in the industry!
Soruka
A modern European brand committed to creating sustainable handcrafted leather goods
Tipsy Coasters
Protecting furniture with absorbent, and funny, natural stone coasters.
Trade Cie
A network of artists, creative talents, and manufacturers that together produce the "magic" of Trade Cie
Transpac
Over 4,000 gifts and decorative accessories in the garden, floral, and holiday categories
Warmies
Microwaveable plush for warmth and comfort An industry leader for gifts and spa-related products.
World's Softest Socks
Best-selling brand of novelty and designer socks for the whole family.
ADDITIONAL BRANDS
Center Court
Clairmont & Co
Cobian
Cora & Pate
Cowichan Embroidery
Creative Energy Candles Fancy That Gift
Luba’s Fashions
My Fun Colors Party Animal
STAYC NNECTED
SHOPWITHUS
We encourage you to shop online with us for your convenience, anytime and anywhere!
SHOWROOM LOCATION
AmericasMart Atlanta Building 2, Floor 16 1600-1619
SHOWROOM STAFF
Scan to see your reps line package and contact info!
Marsha Fleming S IN
Meredith Finch Central & S IL
Michelle Reed Select Accounts
Sue Logsdon N Central OH
David Nelson VP of Sales
Brenda Siebenaler NW OH
Christine Hammermeister E / Lower MI
Heather Mitchell W / Lower MI
Sheila Isaac S OH
Tim Taylor
Alan Stauffer NE OH Northern MI
Aerothotic
Orthopedic sandals that have style, comfort, and support all in one
Alex Carol Jewelry
Classic and fashion-forward jewelry that fits every style and budget
Beacon Designs
A tremendous classical ornament collection and the leader in custom ornaments.
Blue Gem Sunglasses
Fashionable eyewear for all, including sunglasses, readers and blue lightfiltering glasses.
Blue Planet Eco-Eyewear
Eco-friendly eyewear made with highquality recycled and sustainable materials
Calla
Unwavering focus on quality backpacks and products for the active lifestyle.
CapaBunga
Inventors and makers of wine accessories, beverage flasks, and kitchen tools.
Cape Diablo
Beautifully crafted jewelry and watch bands made with natural stones and filled with positive energy
Cora & Pate
Home and kitchen accents with a southern twist Fun, functional, and sometimes sassy. Custom too!
Creative Energy Candles
Hand-poured soy candles that melt to create not only a beautiful scent but also a healthy body lotion!
Custom Decor
The industry leader in flags, outdoor decor, and accessories.
Gift Essentials/Oak & Olive
Holiday, garden novelty, and "giftables" for all occasions.
BRAND LISTING
Harper Collins Christian
Publishing/Cider Mill Press
The best variety of books! Representing over 2,000 authors and the world's largest Bible translations
Katydid
Unique designs with vivid colors and high-quality fabrics make these stylish designs popular.
Leanin’ Tree
Leanin' Tree greeting cards reflect the spirited lifestyle they embrace.
Little Birdie
American-made products that are cost-friendly, customizable, and most importantly comfy!
Little Blue House/Capelton Road
The one-stop shop for fun sleepwear, loungewear, and accessories for the whole family!
LOKAI
Bracelets that serve as a daily reminder to stay humble during life’s highs and hopeful through the lows.
Manual Woodworkers
High-quality textiles, home décor, bed and bath, wall art, and more.
Maya J Jewelry
Fun, empowering, and easy-to-wear jewelry. Family-owned business!
Nicole Brayden Gifts
A family of gift brands including Mad Man, Cait + Co, Divinity Boutique®, and Oak Patch Gifts, each with its own personality.
Old World Christmas
Glass ornaments are handcrafted using the same techniques from the 1800s.
P. Graham Dunn
A premier manufacturer of inspirational art, gifts, and home decor. Each piece is crafted to inspire!
Periwinkle
A broad line of fun fashion accessories attracts consumers and creates high turnover for retailers.
RAZ Imports
Covering all seasonal and holiday needs with home accents for every major holiday.
Sincere Surroundings
Home decor and gifts that can be personalized to become a guaranteed top seller!
Soruka
A modern European brand committed to creating sustainable handcrafted leather goods.
Southern Couture
Southern style with trendy women's tees and apparel. The best designs in the industry!
Stickers Northwest
Premium quality stickers that add personality to water bottles, laptop covers, cars, and all types of gear.
Tipsy Coasters
Funny and functional coasters! Protecting furniture with absorbent natural stone coasters.
Trade Cie
A network of artists, creative talents, and manufacturers that together produce the "magic" of Trade Cie
Vintage Life
The cutest trucker hats around! Created in Northern California
Warmies
Microwaveable plush for warmth and comfort An industry leader for gifts and spa-related products.
World's Softest Socks
Best-selling brand of novelty and designer socks for the whole family.
ADDITIONAL BRANDS
Have questions? info@thelinkcompanies com 800 877 5465(LINK)
LEADERSHIP & STAFF
Fred Rosenkampff CEO/CFO
Learn more about the team and send us an email!
Matt Pope Senior VP Personnel Development
Kristin Long VP of Sales The Southern Link
Brad Rosenkampff CMO/CPO
Kelly Zaper Senior VP, Vendor Partnerships & Key Sales
David Nelson VP of Sales The Central Link
Manger, Sales Technology Systems
Marvin Bays Director of Product Data Management
Kelsey Campbell Commissions Manager
Fred Ballard President
Bob Watson Senior VP Systems & Finance
Josh Campbell Senior VP Sales
John McNamara VP of Sales The Northern Link
Courtney Miller VP of Sales The Mid-Atlantic Link
Ashley Edmonson Commissions Manager
At The Link Companies, we're more than just a company - we're a community of driven individuals dedicated to upholding our P3 mentality: Positive, Professional, Productive.
Nina Patrick Comptroller
Monica Cook Executive Assistant
Madison Barrett
Kristi Duckworth Customer Service Specialist/Internal Support
Kristin Bernazard Marketing Director
THE LINK COMPANIES Open Showrooms
SHOWING TRUE SOUTHERN HOSPITA
In the spirit of true Southern hospitality, The Link Companies offers an open showroom policy for a more productive and comfortable shopping experience.
What exactly does this policy mean?
It means that our AmericasMart showrooms are open to all sales representatives from across the country to work with their customers while attending major markets in Atlanta. We’ve partnered with our vendors to ensure that they feel comfortable working with their sales representatives, even if they’re outside of The Link Companies.
Our desire is for every retailer and vendor to have the best experience possible while they’re in Atlanta. With so many regional markets disappearing and the traffic shifting to the AmericasMart campus, The Link Companies has had this policy for years. It’s a sincere effort to create a relaxing and pleasurable environment for all.
We’re confident that our teamwork with vendors and out-of-territory sales representatives will make our showrooms even more enticing It’s truly a privilege to serve so many great retailers from across North America and beyond.
