IMPORTANT CONFIDENTIAL READER SURVEY The world has changed dramatically over the last 18 months. Our lives here in France, in particular, are now very different because of two monumental events, BREXIT and COVID-19. Today, we find that many businesses are struggling with import regulations, whilst others have found their supply source is no longer viable at all. Despite the increase in vaccinations, the uncertainty that surrounds COVID, especially in terms of travel, is affecting much of our regional market sector. Some businesses have had to close, some have lost huge amounts of
revenue and are trying to recover, others are battling through as best they can, often having to cope with reduced staffing levels and a sudden unprecedented demand postlockdown. Not only that but rumours are rife, and now we are hearing of a possible fourth wave at the end of summer, bringing with it a return of the restrictions.
ABOUT THE LOCAL BUZZ Like many businesses we are now having to change our growth plans in order to survive and thrive. We are looking at every aspect of our business from the magazine and its
distribution through to our website and its functionality. In order to come up with the right result for the business and for you, our readers and advertisers, it is essential that we seek your input and support in this decision-making process. We want to ensure that our future offering reflects what both our readers and advertisers want from The Local Buzz.
IMPORTANT Whilst we gather this information, redesign our website and amend our growth strategy we have taken the decision to suspend the magazine
for a few months. We will continue to provide articles on our website and updates to our business directory and what’s on sections, together with advertising opportunities for those companies wishing to reach our audience. With your permission to do so, we will also keep you updated with newsletters and emails.
ABOUT THE SURVEY The following questions are broadranging. We are looking at this afresh and are assuming nothing. Your answers will help to determine the future direction that we take.
Please circle your answers clearly and either scan or take a photo and send your responses to us at buzzing@thelocalbuzzmag.com You will also find an automatic survey response form on our website at www.thelocalbuzzmag.com/survey
ABOUT YOU
THE WEBSITE
1. You are a (a) reader (b) advertiser (c) both 2. You read/use The Local Buzz as (a) an individual (b) business (c) both 3. You are (a) male (b) female 4. What is your age range? (a) 20-40 (b) 40-60 (c) 60+ 5. Where do you live? (a) in SW France (b) rest of France (c) Europe (d) UK (e) other 6. You are a (a) permanent resident (b) 2nd home owner (c) regular visitor (d) other
22. Do you use/read: The Business Directory? (a) Yes (b) No The What’s On listings? (a) Yes (b) No The Area Information pages (a) Yes (b) No The Articles (a) Yes (b) No The Books pages (a) Yes (b) No
ABOUT THE MAGAZINE 7. How important is the magazine to you? (a) very (b) it’s nice to have (c) not very 8. How long have you been a reader? (a) less than a year (b) more than a year (c) since the first issue 9. How important is a printed version to you? (a) very (b) it’s nice to have (c) not very 10. How long do you keep your copy? (a) a week (b) a month (c) longer (d) never throw it away 11. How far would you travel to pick up a copy? (a) 1km (b) 5km (c) 10km (d) further 12. It costs around €4 to post in France, is €30 for a 6-issue subscription too much? (a) Yes (b) No 13. Do/would you subscribe by post? (a) Yes (b) No 14. Would you buy the magazine at a newsagent if it was around €3/issue? (a) Yes (b) No (c) Not sure 15. Please number the following magazine sections in order of interest to you, 1 being of most interest 2 being fairly interesting 3 not at all [ ] What’s On [ ] Food & Drink [ ] Gardening [ ] Well Being [ ] Finance and Advice [ ] Advice Column [ ] History [ ] Out and About [ ] Sport [ ] Prize Competition [ ] Reader Offer
OTHER QUESTIONS 23. D o/would you advertise in the magazine? (a) Printed version (b) Digital version c) Both 24. Do/would you advertise on our website? (a) Yes (b) No 25. Do you follow us on social media? (a) Yes (b) No If so, please indicate which one(s) [ ] Facebook [ ] Instagram [ ] LinkedIn Please add any further comments here, including any thoughts you may have about content, frequency and relevance to you, etc. ........................................................................................................................................................................
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KEEPING IN TOUCH To receive our newsletters and emails (and to consent to receiving them) please confirm your email address
ABOUT DIGITAL 16. Do you/would you read the magazine online? (a) Yes (b) No 17. How do you read the digital version? (a) Flick thru (b) Go straight to article 18. Would you pay to read articles online? (a) Yes (b) No (c) Maybe 19. Do you read the back issues online? (a) Sometimes (b) Never 20. Do you read other magazines and newspapers in a digital format? (a) Yes (b) No 21. If so, which ones? ..........................................................................................................................
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Your details will not be given or sold to any third party organisation. Thank you so much. Each of the entries will be placed in an electronic draw and the first three to be selected will receive a special gift box from us as a thank you.
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The Local Buzz • July - August 2021
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