NEWSSTAND EDITION
MEDIA KIT
MEDIA KIT // 2019
THE WOOLSEY FIRE FALLOUT:
WHAT’S IN YOUR
BACKYARD?
// INFLUENCE IS EVERYTHING //
The Local Malibu was the #1 news sources for updates during The Woolsey Fire with real time updates throughout the day and night specifically geared toward information gathering for residents. *All traffic is ORGANIC.. The Local Malibu does NOT BOOST NEWS POSTS.
In 2014, we created the The Local Malibu to authentically communicate local stories told from the perspective, and the voice of leaders and activists in our community. In five short years, and as a result of our efforts, we have been an integral part of a winning strategy that has pushed through two important ballot measures strongly supported by residents, successful City Council elections and oversight of City Hall. Recently, our reputation for story telling and investigative journalism has catapulted our publication and brand onto the global stage. Exposure from numerous, highly respected media outlets recognizing The Local Malibu as the authentic voice of our iconic costal town making headlines around the world has changed the landscape of “local� journalism. Our team of writers, strategists, activists, and local leaders are dedicated to the relentless pursuit of truth in journalism and innovative content creation with an authentic Malibu vibe.
We can help your brand deliver a unique message through original ideas and storytelling across all platforms: digital and socia media, that will be exposed to readers worldwide.
Our following continues to grow with an average of over 100,000 organic engagements a month on Facebook alone.
IN 2018, The Local Malibu exposed 2 years of law enforcement cover-up in the Malibu Creek State Park Shootings. The cover-up lead to a $90 million lawsuit filed by the widow of Tristand Beaudette.
IN 2018, The Local Malibu exposed 2 years of law enforcement cover-up in the Malibu Creek State Park Shootings. The cover-up lead to a $90 million lawsuit filed by the widow of Tristand Beaudette.
The Local Malibu broke the story of the Malibu Canyon Shootings, which has since gone global, when victims came out on our Facebook page after the murder of Tristan Beaudette who was shot to death while sleeping in his tent on June 22, 2018.
ON MAY 31, 2018, THE LOCAL MALIBU BROKE THE STORY OF THE D.A. RAID ON MAYOR PRO-TEM JEFFERSON WAGNER WHICH WAS POLITICALLY MOTIVATED HARRASSMENT.
DIGITAL // REACH
With our digital reach expanding exponentially, each article post gives advertisers powerful individual reach, focused attention to their brands, and no other competing ads.
The Local Malibu's coverage of Matthew Weaver's disappearance outperformed major news newtorks ranking our publication #1 on google over NBC and KTLA and close to 60,000 views in less than a week.
MEDIA KIT // 2019 A New Age Publishing Experience. Our relationship with Issuu.com began with our sister publication 90265 Magazine back in 2013 providing worldwide exposure to their reader database of over 10 million readers. Now, each issue uploaded of The Local Malibu and 90265 Magazine is sent out to 5 million subscribers giving your brand maximum global awareness. Each editorial and ad includes live links to your products and a video experience, for incresed reader engagement. Additional features includes “Issuu Stories”. With this mobile storytelling feature, we can share your brand experience straight from the pages of our publication directly on multiple social media platforms.
PRINT and ONLINE PUBLICATION PRICING Our online publication publishes weekly. *Ads with video content are available for full page and half page ads Video content ads (includes click through) Per issue: Full Page $1500 / Half Page $750 / Click through ads only Per issue: Full Page $1000 / Half Page $500 Page Specs FULL PAGE 16.5” high x 9.5” wide HALF PAGE 8” high x 9.5” wide 300 DPI, PDF, PSD Cover and feature article is available but subject to approval $3500 Inside cover $2000 Inside back cover $2000 Back Cover $2500 All art is subject to approval and must
DIGITAL AD PRICING - thelocalmalibu.com BILLBOARD: 1500x250px $600 per month HALF PAGE: 3000X750px $1000 per month STRATEGIC AD PLACEMENT IN EDITORIAL: $1000 one time fee EMAIL NEWSLETTER PLACEMENT $500 per eblast If your designer is submitting digital ready artwork, all banner ads require a 1px colored border Click urls must be provided if digital ad design is performed by our in house-designers
Acceptability Guidelines For All Digital Publications We are excited to work with you on new advertising opportunities to market your brand to our readers. We are proud of our new, modern, clean look, and strive to maintain an enjoyable experience for both our advertisers and our readers. With that in mind, we have incorporated the following guidelines.
Approval Guidelines
All advertising is pending publisher approval The Local Malibu does not accept the following advertising: tobacco, marijuana, casino/gambling, or online gaming advertising The Local Malibu reserves the right to decline advertising that is inaccurate or misleading and does not comply with decency standards The Local Malibu reserves the right to brand advertorials with the word “advertisement” when deemed necessary to make clear differentiation between editorial and advertising material. Social Media Promotion: $100-$250 per post on all applicable platforms including Facebook and Instagram
THE WRAP: Wrap the front page of our website: $2500 *subject to approval
COLLABORATE We love working with our favorite brands to create unique content for them. Partner with The Local Malibu for sponsored content, blog posts, social media content creation and more. Let us create your own custom publication or “take over” The Local Malibu. Prices on a Custom Takeover Issue for your brand, event or message. Email us for a consultation: cece@cecewoods.com