Binder for nov 17 2016

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MILLER TAKES THINGS IN STRIDE

HEALTHIEST PIES

Sophomore cross-country star will compete in national championship race this weekend Page 10

Get a slice of this Thanksgiving’s tastiest dessert options! Page 9 November 17, 2016 — Vol. 95, Issue 7

Sport Management continues to excel

Program travels to Indianapolis as returning champions to secure its 10th national championship by MEGAN TEWS | sports co-editor

To say that Loras’ Sport Management Program’s reputation is commendable is an understatement. The program just secured its 10th national championship this decade and its fourth consecutive win at the Sport Marketing Association (SMA) conference. Advised by Dr. Matthew Garrett, a team of five students represented Loras in Indianapolis Nov. 2-4 at SMA’s annual conference. The team consisted of senior co-captains Jessica Dickhut and Megan Tews. They were joined by senior Dannon Anderson, junior Aaron Broege, and sophomore Zach Roberts. “The students did a great job representing the college with their efforts and execution. Winning this unprecedented fourth consecutive championship will only serve to continue our program and gain partnerships similar to the ones we enjoy with the Missouri Valley Conference and the Chicago Blackhawks,” said Garrett. These case studies are highly competitive since Loras competes against other programs from across the country, and they are judged by industry professionals. Despite the pressure and the target on their back from their previous championships, this year’s team excelled with the case they were given. The Aspire Group, a consulting firm that specializes in outsourced revenue enhancement, sponsored and wrote this year’s case. The issue presented was to construct a marketing strategy for the NCAA on how they could increase attendance at the Women’s Final Four basketball tournament. The strategy Loras presented included ideas such as developing an app, targeting group sales, and producing a traveling exhibit to create hype for the games.

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Jessica Dickhut (from left), Megan Tews, Dannon Anderson, Zach Roberts and Aaron Broege represent Loras’ Sport Management Program and the annual national conference. Dickhut believes these competitions are significant for Loras students and the college as a whole. “Case studies are important to the students because it gives them an opportunity to use what they learn in the classroom in real situations,” said Dickhut. “In addition, SMA is a chance for students to network with others in the sport business industry. Finally, competing in these competitions puts Loras on the map.” As if completing the case in itself isn’t hard enough, the team only had 24 hours to generate ideas, do research, and make their presentation. Something that has continuously helped Loras stand out at these competitions is their use of primary research.

The team reached out to several professionals in the sport business industry, including an associate director at the NCAA. In the span of a day, the team sent upwards of 100 emails and made over 25 phone calls. Their hard work paid off, however, as the judges were thoroughly impressed. The team won their room on the first day of presenting and advanced to the finals round in which they presented again to a new panel of judges. This time, they got to actually display their strategy to the Director of Championships and Alliances with the NCAA. Loras defeated Indiana State and Temple University in the finals to claim their fourth consecutive title. Each member of the team was thrilled

to have represented Loras on this national stage. “Coming into Loras I heard a lot about the strength of the sport management program. Now to be a part of its reputation is humbling,” said Broege. “Being able to bring back a national award was the least I could do to thank this outstanding program for what it’s done for me.” Outside of competing in the case study, the students had the opportunity to see some of the sights in Indianapolis. This included visiting the Dallara Indycar Factory where they got to ride in a street legal Indycar. Despite these exciting activities, the team cared most about carrying on Loras’ name. “My favorite part of the experience was being able to continue the success Loras has at SMA while bonding with four people I didn’t know very well before we went,” said Anderson. Creating these bonds with each other will be crucial for the younger members of the team as they have already begun to strategize about next year’s competition. “Continuing to keep connections that I have will help me with future case studies, as well as realizing that sport management alumni are more than willing to help or give advice. Reaching out to alumni is huge because they can help me take the next step toward leadership on the team,” said Roberts. The location of SMA 2017 has yet to be decided, but Loras is planning on sending a team no matter where it takes them. To learn more about the team’s experience or to find out more details about the strategy they developed for the NCAA, look for their presentation at the Legacy Symposium in the spring.

Dance Marathon fundraising sponsors playroom many patients who come to the hospital for by ASHLEY PUDIL | news editor This past week, part of the Loras College care. Many of the rooms are now accommoDance Marathon leadership team was invit- dating of not just the patient at the hospital, ed to tour the new University of Iowa Chil- but also has room for patient’s families and dren’s hospital before its grand opening next siblings to stay with them. Additionally, the month. This hospital, which was renamed hospital includes a library, interactive thethe University of Iowa Stead Family Chil- atre, cafeteria and a view of Kinnick Stadidren’s Hospital, serves as another way for um, home of the Iowa Hawkeyes, which can children with cancer and their parents to get be seen from the 12th floor of the building. On top of this, the hospital will include the the care they need comfortably. The most rewarding part of the leadership state-of-the-art technology that has been efteam’s trip was to tour and get a preview of fective in helping children fight cancer and the new playroom, which has been dedi- recover in the best possible ways. In addition to the tour of the hospital and cated to Loras College Dance Marathon for the playroom, Dance their efforts in fundMarathon has also raising and helping to build the new hospital. Along with Loras’ donated been nominated to receive the Crawford The group held a ribplayroom, the hospital Cares Award. This bon-cutting ceremony also has other features $1,500 award, which for those at the hosis given to a non-profpital and were able to that will help many it organization, would network with other patients who come to the be given directly to Dance Marathons from hospital for care. Many the new University around Iowa. of Iowa Children’s of the rooms are now Dance Marathon has been known as the accommodating of not just Hospital to help with further projects the largest fundraiser per the patient at the hospital, hospital has planned, capita at Loras for sevbut also has room for as well as helping to eral years, and is not purchase new techonly supportive of the patient’s families and in the hopes miracle kids and famisiblings to stay with them. nology of finding a cure for lies they fundraise for, cancer. Voting for but also for other dance this award takes marathons around the state. The event, hosted every April, draws place online and is open through Nov. 27. students from all years at Loras to partici- For anyone interested in voting for Dance pate and dance with miracle kids and fami- Marathon to receive this award, visit http:// lies while raising money for 12 consecutive crawford-company.com/why-crawford/ crawford-cares/crawford-cares-voting/ and hours. Along with Loras’ donated playroom, the select Loras College Dance Marathon as the hospital also has other features that will help organization of choice to cast your vote.

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Members of the Loras College Dance Marathon executive board attend the grand opening of the new University of Iowa Stead Family Children’s Hospital on Nov. 10. While at the grand opening, they attended a ribbon-cutting ceremony for the playroom sponsored by Loras College Dance Marathon and toured the hospital and network with other Dance Marathons in Iowa.


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