AKUSA Magazine - Holiday 2012 Media Kit

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AKUSA A publication by AKUSA Publishing

Animal Kingdom USA

l a i c e p S e! Issu

magazine

Holiday 2012


Entertaining and informative AKUSA Magazine is lively and fun for the whole family with informative advice columns, interesting stories and a children’s section to engage and educate readers of all ages.

The Delivery

• The Special Holiday Edition of AKUSA Magazine is the second issue this year. Beginning in 2013, it will be published four times a year with 25,000 copies being delivered to a highly attentive audience. • 12,000 copies will be distributed through the Animal Kingdom USA store to an existing receptive audience. These readers are already highly engaged—the magazine will reinforce the benefits of proper pet care. • The remaining copies will be distributed to pet-related businesses (veterinarians, groomers, pet sitters, pet spas, etc.,) in Upper Westchester, Putnam County and into parts of Connecticut. There are dozens of business owners anxious to distribute this magazine to their existing clients. These businesses will be listed on a special page in the magazine so people know where to find them and the magazine.

The Demographic

• An engaged customer base already shopping at Animal Kingdom USA and pet owners living in affluent suburbs around New York City—these consumers have the property and income to have a multitude of pets. For those that don’t own pets, many have the ability to become multi-pet families. • Our readers love their pets and have the income to provide a high level of care—and are prepared to pay for top-quality food, products and services.

frequency

Four times a year.


Advertising Specifications & Rates Rates

Advertising Specifications*

DPS

15.75” x 9.675” (safety)

Double page spread (DPS)

$5,995

DPS

16.75” x 10.875” (add.125” bleed)

Inside Back Cover

$3,500

Full page

7.375” x 9.675” (safety)

Outside Back Cover

$3,500

Full page

8.375” x 10.875” (add.125” bleed)

Full page

$3,200

1/2 Page

7.375” x 4.735” (safety)

Half page

$1,700

1/4 Page

3.5875” x 4.75” (safety)

Quarter page

$850

1/6 Page

2.325” x 4.75” (safety)

Sixth page

$650

*

Dimensions are width X height

NOTE: Double Page Spread (DPS) ads must be submitted as separate left and right pages, clearly identified using L (left) and R (right) in the file names, with proper .125” bleeds added to each page.

Mechanics

PATTERSON 12563

HOLMES 12531

STORMVILLE 12582

Westchester/Putnam [GW]

CARMEL 10512

207,864 daily impressions 248,338 sunday impressions

PUTNAM

BREWSTER 10509

MAHOPAC 10541

SHRUB OAK 10588

BALDWIN PLACE 10505

JEFFERSON VALLEY 10535

CROTON FALLS 10519

SOMERS 10589

GRANITE SPRINGS 10527

LINCOLNDALE 10540

NORTH SALEM 10560

PURDYS 10578 GOLDONS BRIDGE 10526

AMAWALK 10501

WACCABUC 10597

YORKTOWN 10598 CROSS RIVER 10518 KATONAH 10536

WESTCHESTER

SOUTH SALEM 10590

BEDFORD HILLS 10507 POUND RIDGE 10576

Huds

Rockland [RK] Trim Size: 8.375” x 10.875” 78,430 daily impressions 104,090 sunday impressions Bleeds: A minimum of .125” outside the trim area. Westchester/Putnam and Rockland [WR] 286,294 daily impressions 352,428 sunday impressions Colors: CMYK only. No Pantone or spot colors. Binding: Perfect bound File Formats: PDF, TIFF, JPG and EPS. • Supply as high resolution MAC format via FTP. • Images and files must be 300 dpi. • Submitted files must be flattened and all fonts properly embedded.

BEDFORD 10506

MOUNT KISCO 10549

on Ri

Delivery

• 25,000 copies four times a year • 12,000 copies distributed through the Animal Kingdom USA store • Remaining copies will be distributed to pet-related businesses in Upper Westchester, Putnam County and into parts of Connecticut • Local advertisers will also receive copies for distribution

Advertising Deadlines Distribution Date: November 15, 2012 Ad Closing: October 1, 2012 Materials Due: October 15, 2012

ARMONK 10504

r

Double Page Spread (DPS) & Full page advertisers will have additional exclusive offer opportunity free of charge (see over for details). Rates for couponing will depend on type and size of coupon.

ve

Coupon Offer

N Y

C T

N J N E W Y O R K C IT Y

TAP PAN ZE E BRIDGE

M ILES

0

5

10


Sample Double Page Spread Ad with Exclusive Offer Natural food for those who enjoy nature.

SAFETY Trim Bleed lis convallis. Aenean ornare, eros sit amet molestie mattis, felis tortor pretium urna, et condimentum velit elit a sapien. Fusce aliquam dapibus quam, ac rutrum nisi euismod ut. Sed venenatis feugiat vestibulum. Nullam placerat, massa in tristique fermentum, mi mauris facilisis nisl, sed interdum eros diam quis mauris. Cras sit amet auctor diam. Nulla fringilla lectus vitae mauris facilisis hendrerit. Nulla molestie, lorem sed consequat aliquam, ipsum ipsum auctor odio, vel lo lis convallis. Aenean ornare, eros sit amet molestie mattis, felis tortor pretium urna, et condimentum velit elit a sapien. Fusce aliquam dapibus quam, ac rutrum nisi euismod ut. Sed venenatis feugiat vestibulum. Nullam placerat, massa in tristique fermentum, mi mauris facilisis nisl, sed interdum eros diam quis mauris. Cras sit amet auctor diam. Nulla fringilla lectus vitae mauris facilisis hendrerit. Nulla molestie, lorem sed consequat aliquam, ipsum ipsum auctor odio, vel lo

NATURECAN

NATURECAN

SEE OVER FOR EXCLUSIV E OFFER

Flip over with perforation for easy tear off

1/2 Horizontal

1/4

1/4 lis convallis. Aenean ornare, eros sit amet molestie mattis, felis tortor pretium urna, et condimentum velit elit a sapien. Fusce aliquam dapibus quam, ac rutrum nisi euismod ut. Sed venenatis feugiat vestibulum. Nullam placerat, massa in tristique fermentum, mi mauris facilisis nisl, sed interdum eros diam quis mauris. Cras sit amet auctor diam. Nulla fringilla lectus vitae mauris facilisis hendrerit. Nulla molestie, lorem sed consequat aliquam, ipsum ipsum auctor odio, vel lo lis convallis. Aenean ornare, eros sit amet moles.

25% OFF

25% OFF

Natural food for those who enjoy nature.

NATURECAN

Sample Full Page Ad with Exclusive Offer

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AKUSA A publication by AKUSA Publishing

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Animal Kingdom USA

AKUSA Publishing Alan Luff Phone: 1-845-721-5376 Email: alan@akusaemail.com

magazine


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