The Marksman February 2019 Issue by The Marksman

Dear Readers,

It gives us immense pleasure to present before you the February 2019 Edition of our glorious magazine, The Marksman. We have put together a compendium of interesting articles that would help broaden your perspectives on marketing. We have, in this issue, an interview with Mr. Vivek Sharma, who is a Senior Manager , Sales Training & Commercial Excellence in Allergen Retinal Implants Vertical from December 2017 onwards. He has immense experience in the healthcare industry as well as being passionate about life and learning. For this edition, our cover story is, “Google your Advert”. When the story of your advert buffers on the SEO and SEM analytics, is it time to change the plans or your content? The story lies and form a narrative that plays around the protagonist finding its success with every click, only to find the reformation to antagonist. Rightly asked, "are we the baddies?“ Our cover story takes you through the nuances of adverts and paints a perfect picture for our readers! Hearty congratulations to the winner of this month’s Call for Articles, Abhishek Kumar Gautam from IIM Shillong, whose article has been featured in this issue. We would also like to applaud the work of Suvamm Lohiya fro TAPMI, who is the runner up this month. We are overwhelmed by the response that we have received from all of you and encourage you to write to us with the same enthusiasm. We would also like to hear back from our esteemed readers on how you found our January edition.We value your feedback as it helps us to constantly improve. Enjoy Reading! Stay with us on https://theinterfacesimsr.com/magazine/ Follow our Facebook page for more updates.

FEBRUARY EDITION

INDEX Tweets

Itâ&#x20AC;&#x2122;s All About Ad-itude

Marketing Faux Pas

Cover Story

Pioneer

Special Story

Brand Markive

Bookworm

Hall-Mark Campaign

Kickstart

Featured Article

Square Head

Industry Expert

TWEETS TWEETS GUCCI BLAMED FOR RACISM Gucci’s fall winter 2018 collection consisted of a black turtleneck called ‘balaclava’ which is worn up over the nose. This turtleneck recently brought an outrage on social media. According to the social media users, the turtleneck depicts a blackface. The company on 6th of February apologized on twitter for the offence the sweater has caused and that it has removed that sweater from its website.

-ALVIRA SAYED

Michelle Singletary, a Washington Post column ist, said “We have ONE month to celebrate the history of African Americans.

Gucci said, "We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.“ I'm so sick and tired of apologies from people and companies for being racist; just stop being #racist ---why is this such a difficult task for people?! Tweeted one user named Andre Burrow after for this incidence.

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TWEETS

TWEETS AIR STRIKE BY IAF

The pictures of 2005 Kashmir earthquake are being shown as the aftermath of Indian air strike.

After the launch of air strike in Pakistan that aimed at destroying a militant camp that claimed the responsibility of attacking the paramilitary troop in India, in which 40 soldiers were martyred, several fake news, pictures and videos are being circulated all over the internet. It has become really difficult to different fake from real. The pictures of 2005 Kashmir earthquake are being shown as the aftermath of Indian airstrike. The misuse of social media is negatively influencing the citizens of both the nations.

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IT’S ALL ABOUT AD-ITUDE

SUPERBOWL COMMERCIALS

- DHRUV PALIWAL

One Perennial question in the era of brands is What’s Super Bowl Sunday without the commercials? This year, battle between Los Angeles Rams and the New England Patriots, on February 3, over the Lombardi Trophy raged off the fields to TV Screens as most charged ad campaigns. CBS charged $5 million for a 30-second spot in the final game of 2019. The debutants, Procter & Gamble's beauty brand Olay, the dating app Bumble, and Kraft's frozen-food brand Devour, joined the league Premium ads together with regulars like Anheuser-Busch InBev,Avocados From Mexico, and Kia.

Here is the sneak peak into some of, this year’s Super Bowl Brand Commercials: Amazon (Alexa): Allegedly, this ad must have costed quite a fortune to Amazon, not only because of $15 million for 90 second ad but also because hiring celebrities to promote its voice assistant, Alexa.

“The debutants, Procter & Gamble's beauty brand Olay, the dating app Bumble, and Kraft's frozenfood brand Devour..”

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IT’S ALL ABOUT AD-ITUDE

BUD LIGHT Bud Light reportedly bought 4 spots in the finale, promoting and endorsing its ingredients in 3 of them with its old themes such as "Bud Knight" and "Dilly Dilly”. The fourth one created the most buzz which brilliantly involved a take over by Game of Thrones.

Bud Light kept the scene light, pouring in the scene with gore sound effects.

Bud Light commercial jokes around allegedly the most hideous scene of GOT where the Mountain kills Prince Oberyn. In the TV commercial, after the Mountain strikes the knight off the horse, he pounds right on the top of him and scoops out his eyes — although, unlike HBO, Bud Light kept the scene light, pouring in the scene with gore sound effects.

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FAUX PAS -SHAIVEE SHEKAR GILLETTE: WE BELIEVE Gillette has attempted to call out toxic masculinity in its latest commercial. The new ad, “We believe” – a 48 second spot that Gillette shared across all its social media accounts – plays on company’s tagline of “Is this the best a man can get?” to address issues like bullying, sexual harassment and the #MeToo movement. A voiceover asks in the ad, “Is this the best a man can get? Is it? “The ad further talks about how sexual harassment has been going on for too long. It can’t be laughed off anymore, making the same old excuses. However, something finally changed, and there will be no going back, as we believe in the best in men. To say what is right. To act in the right way. In ways big and small, some already are. However, some was not enough, because the boys watching today will be the men of tomorrow. The company wants men to hold each other “accountable.”

However, some was not enough, because the boys watching today will be the men of tomorrow. The company wants men to hold each other accountable.

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FAUX PAS

YouTube comments on the video were negative, with viewers denying that they will never Gillette products again, and that the advert was “feminist propaganda.

YouTube comments on the video were negative, with viewers denying that they will never Gillette products again, and that the advert was “feminist propaganda. “The ad, even though looked at essentially redefining traditional masculinity but was perceived as targeting masculinity. There is a certain segment that is usually difficult to impress with mere tokenism. They don’t buy things at face value, and instead look for proof in actions and past communication. These people were quick to call out the brand for lacking consistency in words and actions.

Throwbacks were made to Gillette’s past sexist activations and references to pink tax (The practice of charging women more for the ‘female version’ of the same product) by Gillete. In conclusion, the Gillette ad was one of the most polarising advertisements in recent history. While it may not be necessarily a bad thing for a brand, but the problem here is that those who have not liked it are a large part of the brand’s existing consumers. Was it worth the risk for Gillete to take a stand that can hamper their profits? Should brands stay away from ‘causevertising’ and stick to what they do best?

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COVER STORY - ASHAWATH RAINA GOOGLE YOUR ADVERT Search “Stationary near me”. Google presents you a list of all stationeries near you. Change your search. Google “corporate gifts near me” and you may end up finding the same searches. For all other 2-3 searches one makes, he will get the same result but every time order changes. How does order changes? What makes the difference. Lets find out. How Advertising on Google Works When a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business. For example, a stationary located in Mumbai might bid on the keywords “Corporate gifting,” “Photocopy near me,” or “Lamination near me.”

“Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business. ”

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COVER STORY

Depending on how much you bid compared to other stationary in the area, your ad may show up on the results page when people search for the terms you bid on. In addition to how much you bid, Google also takes into account the relevance and quality of your ad and website. So even if you have the highest bid, the ad for the stationary will probably never show when someone searches “flower store.” THE ADVANTAGES OF ADVERTISING ON GOOGLE There are three primary benefits in the world of Advertisement in Websites: 1. SEARCHERS HAVE BUYING INTENT People searching Google are actively seeking what you offer. For example, it is not too presumptuous to assume that a user searching on “pizza” is looking for a place to get pizza. Since you can set the geographical location that you want your ad to show in, you can make sure only people in your area are seeing your ad. This is what makes advertising on Google so successful and unlike any other type of advertising. You are specifically targeting people who are in the market for your goods or services at the moment they’re seeing your ad. Not only that, but you can target only those people who are located in your area, which is a huge plus for local businesses.

“You are specifically targeting people who are in the market for your goods or services at the moment they’re seeing your ad”

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COVER STORY

2. SAVINGS: YOU ONLY PAY IF SOMEONE CLICKS ON YOUR AD Another enticing factor is that you only pay if your advertisement works. Since Google uses a pay-per-click (PPC) advertising model, you only pay if someone is searching for the keyword you have bid on and is interested enough in your ad to click on it. You can set how much you are willing to pay per click on your ad and set a maximum daily budget. This differs from traditional advertising, which costs you a set price to display your ad and does not consider whether or not someone even looks at it. Google Ad Words has revolutionized the way advertising works by only making you pay when the user has taken an action to view your site. We will go into more detail about how much it costs to advertise later in the article.

By keeping a pulse on how your ad is doing, you can make any necessary adjustments quickly in order to have a successful ad campaign

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COVER STORY

3. DATA COLLECTION:ADVANCED TRACKING ABILITY With the Google Ads, or Ad Words, dashboard, you can track how many people see your ad, how many click on your ad, and how many take an action once on your website. That way, if you notice that a lot of people are clicking on your ad, but no one is buying anything once on your site, you know you need to edit either the landing page or the ad itself. By keeping a pulse on how your ad is doing, you can make any necessary adjustments quickly in order to have a successful ad campaign. The tracking capabilities with advertising on Google is a huge plus for small businesses. Imagine you own a flower store and decide to buy a billboard advertisement. Unless a customer told you, there would be little to no information telling you if anyone came to your store because they saw the billboard. You would be making a big investment without really knowing if it was yielding a positive return.

While Google Ads is a type of auction, it’s not simply the highest bidder whose ad gets the top ad positions Ads that have high bids and are deemed good search results are those that get placed.

With Google Ads, you can track exactly how many people visited your site because they clicked on your ad There is little risk since you can stop running an ad at any time if you notice that you’re not getting the results you want HOW DOES YOUR AD SHOWS ON THE RESULTS PAGE? Google Ads uses an algorithm to determine which competing bidder’s ad gets displayed in relevant search results. While Google Ads is a type of auction, it’s not simply the highest bidder whose ad gets the top ad positions. Instead, Google considers how good of a search result your ad is for a user performing a search, and with that, how likely they are to click your ad. Ads that have high bids and are deemed good search results are those that get placed.

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COVER STORY

COVER STORY Google uses these three primary factors to determine when an ad shows on the results page: Bid – The bid is the price you are willing to pay for a click on your ad. You bid against other websites on keywords that you believe people search for if they are interested in your product. A flower store might bid on the terms “roses,” “cheap bouquet,” or “wedding flowers.” Quality Score – Quality score is a number Google assigns to your ad that reflects its relevance to a keyword. Your ad needs to be relevant to the search being made in order to show on the search results page. If someone searches “wedding flowers,” it wouldn’t make sense for Google to show an ad for a nail salon. You want to make sure you have a lot of the same keywords that you are bidding on in the ad itself, so Google can tell your ad is relevant to the search. Landing Page Experience – When someone clicks on your ad, the landing page that they are sent to should have similar content as the ad itself and the keywords used in the search. If you own a salon and are advertising manicures, you’ll want to link directly to a page that has more information on manicures, instead of to the homepage that includes all of your services.

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COVER STORY

To determine which ad will rank at the top of search results, Google multiplies the quality score by your maximum bid to find ad rank

HOW QUALITY SCORE AND BID DETERMINE AD POSITION Google uses quality score and your bid to determine how each competing company’s ad will rank in Google’s search results. Quality score is measured by Google, and considers the ad’s relevance to the keyword you are bidding on and landing page experience in an overall effort to consider how good of a search result the ad is for the user. To determine which ad will rank at the top of search results, Google multiplies the quality score by your maximum bid to find ad rank. Those with the highest ad rank will land in the coveted first ad position in Google. SEO is a key part of the same digital marketing strategy and some knowledge is essential no matter what your business is. Search Engine Optimization (SEO) refers to the process by which search engines “crawl” content to see how effective it will be to attract traffic.

WHY INVEST IN GOOGLE ADS? The ad takes place every single time a searcher enters a keyword into Google, meaning that every single search for keywords you’re bidding on represents an opportunity for your ads to be shown to prospective new customers. And since those prospects are actively looking for what you’re selling, you’ll be showing up at the exact right moment. This is what makes advertising on Google so powerful, and one of the best ways to grow your business. So lets learn to google our advert not just Google Ad Words.

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PIONEER -AISHWARYA JAIN

ELON MUSK

Elon Musk is an American entrepreneur and businessman. He founded Paypal, SpaceX and Tesla Motors. Musk became a multimillionaire in his late 20s when he sold his start-up company to Compaq Computers. Musk made headlines and gathered utmost limelight when SpaceX launched a rocket that sent the first commercial vehicle to the International Space Station. He widened his portfolio with the purchase of SolarCity in 2016, and cemented his standing as a leader of industry by taking on an advisory role in the early days of President Donald Trump's administration. According to Forbes, Elon Muskâ&#x20AC;&#x2122;s net worth is $20.2 billion, as of December 2017. He could earn his first billion when he sold PayPal. SpaceX is valued at more than $20 billion.

He widened his portfolio with the purchase of SolarCity in 2016, and cemented his standing as a leader of industry by taking on an advisory role

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PIONEER

Elon Musk has been an inspiration to the youth and the ministers of various countries. It was once said that every country needs to have an Elon Musk.

In Musk’s ideation to promote and advance sustainable energy, a deal was solidified which combined his electric car and solar energy companies. Elon Musk had a vision for a new form of transportation which he introduced and called as the "Hyperloop”. This is an invention that would foster commuting between major cities while severely cutting travel time. Powered by renewable energy and ideally resistant to weather, the Hyperloop would propel riders in pods through a network of low-pressure tubes at speeds reaching more than 700 mph. The potential of space exploration and the preservation of the future of the human race have become the cornerstones of Musk's interest and vision. He has founded the Musk Foundation, which is dedicated to space exploration and discovery of renewable and clean energy sources. Elon Musk has been an inspiration to the youth and the ministers of various countries. It was once said that every country needs to have an Elon Musk. “Never let go of the boldest version of yourself, your organization, and your brand. It might not seem possible, or even realistic, but it gives you and your employees something to strive for.” – ELON MUSK

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SPECIALSTORY STORY SPECIAL -MALVIKA YADAV POLITICAL MARKETING With the upcoming elections in 2019, political marketing will again come into play and have a major role in determining the force that comes into power. So what exactly is political marketing? It is described as the process by which political candidates direct their ideas and beliefs towards the voters in order to gain public support in their own favour. It implies the usage of different marketing tools and platforms to garner the votes for their political parties. Digital marketing and media campaigns have turned out to be major players in this process in the recent times. While we like to think that we cast our votes based on the past performance of the political leaders and how well their beliefs and values align with ours, it is far more likely that our decisions are based on carefully strategized marketing campaigns aimed at putting their own parties on higher grounds. Even though there is a presence of news channels, the general public still lacks information on the political happenings and the stance of different leaders on it. This is the gap which gave entrance to the need of political marketing so that the voters are well informed about everything that goes on around them.

Political Marketing is described as the process by which political candidates direct their ideas and beliefs towards the voters in order to gain public support in their own favour.

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SPECIAL STORY

Political Marketing in India came into limelight with the General Elections of 2014 when BJP used digital media as a powerful tool to establish NaMo (Mr. Narendra Modi) as a brand in the minds and the hearts of the general public.

The modern concept of political marketing presents limitless opportunities to mould the public opinion by the way of social media campaigns, radio spots, television ads, email campaigns, etc. opportunities to mould the public opinion by the way of social media campaigns, radio spots, television ads, email campaigns, etc. Political Marketing in India came into limelight with the General Elections of 2014 when BJP used digital media as a powerful tool to establish Namo (Mr. Narendra Modi) as a brand in the minds and the hearts of the general public. All the work that he had done for the development of Gujarat when he was the Chief Minister there was put on display on various social media handles to appeal to the voters. The marketing in the political arena is more idol centric with the persona and the perception of the leader taking over the policies of his/her party. Some of the best examples of political marketing in the international political landscape that can be observed to understand the concept a little better and also be a guidance for the upcoming elections are discussed below. Donald Trumpâ&#x20AC;&#x2122;s marketing team made optimum use of the digital space by the way of Facebook and Instagram ads. They used different data to make personalised ads on social network. Even on Twitter, Trump played the trump card by using two handles to interact with his followers. One of the was @realDonaldTrump and the other was @POTUS. The communication and content on both the accounts was very different from each other and displayed the life of Trump from two different angles.

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SPECIAL STORY The communication and content on both the accounts was very different from each other and displayed the life of Trump from two different angles. In Obamaâ&#x20AC;&#x2122;s campaign also, there were many success stories that could be related to his media campaigns. The ones that stood out were the use of SMS Marketing and influencers. There was a video content created with by Will.I.am with 30 famous actors and musicians present in it named Yes, We Can to show their support for Obama. Will.I.am said that he got inspired by one of Obamaâ&#x20AC;&#x2122;s speeches which led to him inviting the other actors and musicians to the studio who supported Obama. These examples show that organization, planning and segmentation is the key to the success of political marketing strategies. In conclusion, we can say that there are four major determinants for political planning. The first being the Online Reputation Management. The political party has to emerge as a brand and the leader as their ambassador. Other than the brand image, it also tells what the public thinks about the party when they respond on the internet. The feedback is really helpful in going forward in the elections. Second comes the social media campaigns. The political and the social media campaigns should be in total sync so as not to confuse the audience about the motto and the vision of the candidates.

These examples show that organization, planning and segmentation is the key to the success of political marketing strategies.

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SPECIAL STORY

Lastly, no stone should be left unturned to make the marketing campaigns viral on all of the platforms and reach a large target audience. Third is the active handling of the social media platforms. Updates about the attest projects, the suggestions, current national and international political and economic scenario â&#x20AC;&#x201C; everything helps to create a positive image in the minds of the voters. Lastly, no stone should be left unturned to make the marketing campaigns viral on all of the platforms and reach a large target audience.

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BRAND MARKIVE - IMRAN SHAIKH IKEA- SIMPLICITY IS THE KEY It is truly said that necessity is the mother of inventions. A little boy aged 5 started making matches to earn few bucks and then Within 10 the same boy expanded his business and sold Christmas years IKEA decorations and other stationery by the time he was 10 to earn defeated its himself daily bread. Little did he know, that he would one day rise completion to be the world leader in innovative and low cost furniture and with the help have over 370 stores in 47 countries. The little boy we are of its high talking about is none other than Ingvar Kamprad, founder of the quality biggest furniture manufacturing company in the world, IKEA products and A firm believer in the functionality of furniture and hitâ&#x20AC;&#x2122;s overall was at its ease of use and multipurposeness, Mr. Kamprad wanted these peak. designs to reach the world. The first IKEA showroom, opened for the public in Almhult, Sweden in 1953. Within 10 years IKEA defeated its completion with the help of its high quality products and was at its peak. What sets IKEA apart from all other furniture brands, is the advantage that everyone can assemble their furniture themselves i.e. the ready to assemble design. Yes, the flat packing strategy! The Voila moment was when one of the co-worker in the company dismantled his furniture so that it fits in his car to take it home. After this discovery the company did a lots of R&D to explore flat packaging so that they are able to reduce the inventory as well as transportation cost, after that the designs were furthermore simplified in a step by step process so that even a layman can assemble it by themselves. This led to people getting attracted towards it and within no time IKEA was in everyoneâ&#x20AC;&#x2122;s houses.

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BRAND MARKIVE

With a net worth of 4.2$ Billion, Mr.Kamprad taught other designers a valuable lesson. “Simplicity and Common Sense should be the base of planning and direction.” Design need not be complex in order for it to be a success. Identifying daily problems and coming up with innovative solutions is the backbone of a good design. Be it in the world of furniture, or IT, or fashion, web design, etc., the success of a design lies in its simplicity. Mr. Ingvar Kamprad is an example to the fact that nothing appeals to the masses more than cheap but good quality product.

IKEA products, though a bit simple, are easy to assemble and have multiple uses. Yes, IKEA wouldn’t be the first choice to buy furniture according to many, but its a simple solution to everyday problem which is exactly what the people need.

“IKEA products, though a bit simple, are easy to assemble and have multiple uses”

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BOOKWORM -MOHAK SHAH START WITH WHY Campaign Managers all around the world do various different things to get better at what they do in their careers, right from getting an MBA degree to trying out various different theoretical concepts practically to achieve the best results for their brands. This feeling gets inculcated by the people occupying the higher positions in the company, who decide the direction in which the company goes in the near future. Author Simon Sinek talks about how the decision makers can make a well informed and effective choice by making all the initial decisions that answer the question ‘Why?’ ‘Why?’ This question encapsulates everything a company needs to start with, while taking key business decisions. 21st century managers nowadays often focus on what, why, where and how instead of focusing on why. This leads to brands creating products that have similar characteristics and rarely any differentiator. Sinek talks about how taking such an approach might prove good in the shorter term, but might not work in the longer term. He gives examples of Companies and figures like Apple, Martin Luther King to prove how starting out ventures with the question ‘Why?’ might give more clarity and create a differentiating factor for brands. Author Simon Sinek talks about how the decision makers can make a well informed and effective choice by making all the initial decisions that answer the question ‘Why?’.Taking this approach has many advantages.

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HALL-MARK CAMPAIGN - AMIRTHAVARSHINI

NIKE- COLIN KAEPERNICK’S “JUST DO IT” Kaepernick appeared in a TV spot and a print ad championing a riff on the Nike slogan: “Believe in something. Even if it means sacrificing everything. Just Do It.”

When Nike started off the celebration of the 30th anniversary of its “Just Do It” campaign with a two-minute ad featuring Colin Kaepernick, the brand stirred a conversation about the NFL and Nike’s brand values. Kaepernick appeared in a TV spot and a print ad championing a riff on the Nike slogan: “Believe in something. Even if it means sacrificing everything. Just Do It.” Though Kaepernick had no quarterback job and a case of conspiracy against the league was going on, the campaign achieved at least one of Nike’s goals; it garnered lots of attention. The relationship between Kaepernick and Nike is not new. As a quarterback for the San Francisco 49ers he was featured as part of the “2015 Nike Tech Fleece Aeroloft Collection.”

Though Kaepernick and other NFL players who kneeled during the national anthem before NFL games maintained that their protest is about police brutality resulting in the deaths of unarmed black Americans, it did not stop their critics including President Donald Trump from claiming that Kaepernick and his colleagues disrespected the American flag. 22 20 MARKSMAN

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HALL-MARK CAMPAIGN

In response to Nike’s decision to centre its campaign on Kaepernick, some people decided to boycott the company. Some of these people annihilated their Nike gear and posted on various social media handles. However, the $6 billion increase in the overall value that Nike had experienced since Labour Day, the 2nd of September, 2018, unquestionably makes their efforts less significant. Though the country stood divided over Kaepernick’s protests both by race and by partisanship, Kaepernick is still a merchandise-selling machine according to a poll conducted in August 2018. Sales of jerseys bearing his name were among the league’s most popular even though he quit playing more than two years ago. Nike’s choice to build its brand around Kaepernick, what he stands for, and all the politics that come with it looks little like a risk and more like a sure-fire success.

Though the country is divided over Kaepernick’s protests both by race and by partisanship, according to a poll in August Kaepernick is still a merchandiseselling machine.

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KICKSTART - ALISHA SINGHVI BIG BOY TOYZ The Big Boy Toyz have stirred our minds of buying pre-owned cars. In a span of less than 10 years, this brand has made it big in the industry. It’s posh and classy showroom in Gurugram is an eye candy in itself and is one of the largest and elegant multi-brand, pre-owned luxury car outlets in India. But it does more than just selling cars. Big Boy Toyz is the brick-and-mortar representation of a fantasy.

Big Boy Toyz is the brickandmortar represent ation of a fantasy

What lures the buyers to buy these cars are not just because of it’s glitz and glam makeover, but, also the legacy that it beholds. Since, the car that they might purchase would be as iconic as the person who previously owned it. One can find classic British models like Bentleys, Aston Martins and Rolls Royces’ at the Big Boy Toyz alongside many German and Italian counterparts. The founder and managing director of this larger than life brand, Jatin Ahuja claims to have dreamt of the inception of this idea during his under graduation.

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KICKSTART

His first project was the S-class Mercedes Benz, which was damaged by the torrential rains back in 2005. He bought the car with the help of his father at $37,000 USD and was able to sell it for a little over $80,000 USD. After which, there was no stopping for him. He made sure that he fulfils his dreams with his talent. Big Boy Toyz is the cumulative efforts of his passion and dedication to achieve his dream. As of now, Big Boy Toyz have various outlets in many cities of the country including Mumbai, Chennai and Bangalore. It had an annual turnover of about $93,000 USD in 2009, which has grown to become a $38.8 million USD organization today. Jatin Ahujaâ&#x20AC;&#x2122;s business intellect and his aspiration to deliver quality services are the major reasons for all the goodwill that this brand enjoys in the market.

It had an annual turnover of about $93,000 USD in 2009, which has grown to become a $38.8 million USD organiz ation today

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