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EDITORS
THE TEAM
SAKSHI DESIGN
SAMBHAV
ADITYA
SAMBARTA
TANYA
WRITERS
SNEHA
AAYUSH
AJITH
ATHARVA
SHIVANI
NANDANI
KRITI
SAMBARTA
ARKO
SNEHA
SANCHITA
SUMIRAN
CONTENTS KICKSTART
MARKETING FAUX PAS
COVER STORY
HALLMARK CAMPAIGN
BRAND MARKIVE
PIONEER
MORE THAN MARKETING
IT’S ALL ABOUT AD-ITUDE
AD-TALES
MARK-5
SPECIAL STORY
1
Light Box Artists Build Patience & Add Creativity to Your Space!
Kickstart | Summer Edition
- ARKO GHOSH
Kickstart |
Summer Edition
2
Kickstart | Summer Edition 3
Kickstart |
Summer Edition
4
5
Burger King: Not So Kingly
Marketing Faux Pas |
Summer Edition
- SAMBARTA DUTTA
Marketing Faux Pas |
Summer Edition
6
7
Inclusive Marketing:
Different Echoes Being Heard
Cover Story |
Summer Edition
- SNEHA PATEL
Cover Story |
Summer Edition
8
Cover Story |
Summer Edition
9
Cover Story |
Summer Edition
10
11
McDonald’s:
Just a Few More Fries
Hallmark Campaign | Summer Edition
- SANCHITA KHATTAR
Hallmark Campaign | Summer Edition
12
13
Marks & Spencer: This is Not Just Food
Brand Markive |
Summer Edition
-KRITI AGRAWAL
Brand Markive |
Summer Edition
14
15
Kochouseph Chittilappilly What is Success?
Pioneer |
Summer Edition
- AJITH MENON
Pioneer |
Summer Edition
16
17
Procter & Gamble: Widen The Screen
More Than Marketing |
Summer Edition
- SHIVANI JOSHI
More Than Marketing |
Summer Edition
18
19
The Breakable Wall!: CRED & Dravid
It’s All About Ad-itude | Summer Edition
- ATHARVA SINDEKAR
It’s All about Ad-itude |
Summer Edition
20
21
Absolut Vodka:
The Absolut Bottle
Ad-Tales |
Summer Edition
- AAYUSH SHETTY
Ad-Tales |
Summer Edition
22
23
Occasion Marketing: Sparking Festive Vibes
Mark-5 | Summer Edition
-SUMIRAN NARAYAN
Mark-5 |
Summer Edition
24
25
L'Oréal Paris
Against Street Harassment
Special Story |
Summer Edition
- NANDANI KABRA
•
Summer Edition
•
Special Story |
•
•
•
26
27
The Advent of Blue Ocean Strategy
Featured Article |
Summer Edition
- SYED BASIR QUADRI
Featured Article |
Summer Edition
28
Featured Article | Summer Edition • •
•
•
• •
29
30
Surrogate Advertising: Beating Around the Bush
Featured Article |
Summer Edition
- MALVIKA RAO
Featured Article | Summer Edition
31
Featured Article |
Summer Edition
32
Featured Article | Summer Edition
33
34
Farewell:
Interface, Batch of 2021
ABHISHEK VYAS
Farewell, Batch of ‘21 |
HARNEET SINGH GHATEHORA
Summer Edition
PIYUSH MUKHERJEE
35
Farewell, Batch of ‘21 |
Summer Edition
FAIQA SHAIKH
DEVANSH AGARWAL
SAKSHIT RAVI
VYOM BHATNAGAR
36 PANKTI SHAH
JEET DOSHI
Farewell, Batch of ‘21 |
MOHIT NAGDEV
Summer Edition
ABDUL MANNAN
37
Farewell, Batch of ‘21 |
Summer Edition
TAPOJA RAY
RUTVI MEHTA
KARTIK VOHRA
ARUSHA VAIDYA
38 HARPREET SINGH SALUJA
YASH PODDAR
Farewell, Batch of ‘21 |
SHAHRUKH SHAIKH
Summer Edition
KRITIKA SHARMA
39
Farewell, Batch of ‘21 |
Summer Edition
DEVSHREE MEHTA
HARDIK TRIVEDI
ARNAV MOHAPATRA
AMIT GUPTA
40 To the Batch of 2021,
- Team Interface, Batch of ‘22
Farewell, Batch of ‘21 |
CHETANA BHOLA
Summer Edition
YASH SANCHETI
Knowello| Summer Edition 41
Knowello| Summer Edition
42
CALL FOR ARTICLES JULY 2021 EDITION
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