MORE THAN MARKETING -ABDUL MANNAN
IKEA- Making world a better place Images of massive stores and mass-produced items might come to mind when you first think of IKEA, but sustainability is a key driving force behind every action they every product they make. in fact, when witnessing all their announcements take and like ‘ROGNON‘, ‘SAMMANLÄNKAD‘ and ‘urban village project’ from the brand’s democratic design days 2019 event, it is clear to see how devoted they are to sustainability, especially in the age of urbanization.
Launched in 2012 and updated in 2018, ‘people & planet positive’ is IKEA’s sustainability strategy and encompasses everything within their own franchise as well as their value chain. Two of their most notable and ambitious aims are to remove single use plastic by 2020, and use only renewable or recyclable materials by 2030.
There is a grand total of 313 IKEA stores in 38 countries
Home solar has been offered in seven countries and will be offered in all by 2025, furniture leasing will be tested during the coming year. IKEA Retail China already offers zero-emissions home delivery in Shanghai with all countries working to achieve this by 2025.
MARKSMAN
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JANUARY EDITION
