HALL-MARK CAMPAIGN -ARNAV MOHAPATRA
HAPPYDENT CAUSEVERTISING - #SPARKLINGSMILE Perfetti Van Melle India has partnered up with Smile Foundation for its brand Happydent to encourage the consumers to help in the funding and support for the education of 140 children through a fun and interactive campaign. Under this initiative, for every picture with a sparkling smile shared on the website, a pre-decided amount will be donated to the Mission Education programme mentored by Smile. #HappydentSp arklingSmile, seeks participation from consumers in a bid to assist the Smile Foundation in The main highlight of the #HappydentSparklingSmile campaign is how 'smiling selfies' shared across the twittersphere are not always authentic and this campaign works on reforming the society from unwanted and fake ideologies and in-fact share honest and happy 'Sparkling smiles' . With the denomination of Rs 10 given to Smile Foundation for every valid entry received.
educating underprivileged children.
For this campaign, the brand has partnered with the leading Indian photographers, Abhinav Chandel, Praveen Bhat, Shramona Poddar and Zaid Salman, to catch the candid smiles around them. These photographers have also detailed the moment which led to that smile. 19 MARKSMAN
JANUARY EDITION
