The Marksman Mar '13

Page 1

The

MARKSMAN

K J SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH VOL. 3| ISSUE VIII| MARCH‘13

SPECIAL STORY

The

Page 12

COVER STORY

Page 08

Dettol vs. Vim : The Return of Ad Wars Page 18

You tube now entices Indian Marketers Page 20

Will themed malls work in a country like India? Page 16


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