The
MARKSMAN
K J SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH VOL. 3| ISSUE VIII| MARCH‘13
SPECIAL STORY
The
Page 12
COVER STORY
Page 08
Dettol vs. Vim : The Return of Ad Wars Page 18
You tube now entices Indian Marketers Page 20
Will themed malls work in a country like India? Page 16