MEET THE TEAM

Kickstart

Modernizing denim apparel for women “Freakins” has really led a revolution for a start-up that was only founded in 2018 It is focused on sustainability

Cover Story

Studying people's biases, heuristics, and cognitive limitations and how they affect their choices, learn how behavioral economics and marketing go hand in hand

Brand Markive

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Rarely you will ever find a person who hasn’t heard of the brand Puma Check out how the brand has expanded its Asian market. 04

Marketing Buzz

Read more on the collaboration of Tata Starbucks which recently launched a campaign #ItStartsWithYourName that sparked controversy for being 'too woke'. 05

More than Marketing

Learn more about how environmentally friendly Coca-Cola’s newly launched recyclable plastic bottles are.

Hallmark Campaign

Famous jewelry brand Tanishq showcases Indian tradition and values through its heartwarming ad campaigns.

Pioneer

Kalki Koechlin, a strong independent advocate of social issues aside from being a critically acclaimed Bollywood actress.

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Marketflix and Chill

Dearest gentle reader, what are your views on how this one-ofa-kind fiction series is doing on Netflix? 09

Humans of Marksman

Get to know about the digital marketing side of the healthcare and finance industry from the product manager of Bajaj Finserv Health with Mr. Ishan Arora.

Marketing Trivia

We all like to brag about our Nike and sportswear Can you also guess all these brands?