for A/W 2012 monique araujo
created by
chesney benson
brittani davie
christina hodson
A/W 2012 by Chesney Benson &Christina Hodson
The Ins and Outs at ALDO the styles of shoes and accessories are a mixture of classic and trend. According to Hoovers.com, the target market of Aldo is females and males, ages 18-35. Aldo likes to offer shoes and accessories that are durable, stylish, and affordable.
the cost of the fabrics ranges from $1.50-$25.99. The cost for the findings ranges from $1.25-$13.00.
for the shipments of autumn, Aldo’s orders of the shoes and accessories
would be exported from the countries it was manufactured, and imported in located stores in mid August. Although it is not autumn at that time it is best to put out what is to come before our competitors.
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aldo’s top competitors are Bata, Collective Brands, and Wal-Mart. These are Aldo’s competitors because of the similar styles that are offered and sold at a cheaper price
our product mix consists of women’s shoes and handbags. The shoes
come in sizes 5-11. THe price ranges for these products is $50-$200. Sixty percent of Aldo’s products are sourced in China, and has suppliers in other Asian countries, as well as Brazil, Eastern Europe and Italy.
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by Monique Araujo
A/W 2012
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Fabric Moodboard
A/W 2012
when sourcing fabric for this collarborative work, for the most part, all the samples were found locally, with the exception of a few buttons and fasteners that were referenced through online sources.
the color scheme we chose was inspired by the images from the moodboard and the resources available to us. We
by Monique Araujo
think that is shows a rustic, ecquestrien side of the fairytale stories. The tones of orange, the golden hues and lacy burnouts bring out this medival, eerie sense to the entire collection.
our suppliers for the listed fabrics and embellishments range from Hancock Fabrics, GDC, Fabric Emporium, and some alternate online resources.
when we designed as a team, the most important thing was to be cohesive, and with this color/fabric moodboard, we could easily complete cohesive looks.
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Rustic Pebbles FB#105 $25.99 yd
Square Specs
Cindyblock FB#310 $13.99 yd
FB#301 $8.99 yd
Silver Quilt FB#102 $16.96 yd
FB#306 $8.99 yd
Chain
BT#215 $.50
FB#303 $10.99 yd
FS#515 $3.00 per unit
FB#409 $#1.50 yd
Mirror Mirror Dirty Suede
FB#314 $13.99 yd
Twist and Lock
Floral Web Wicked Bark
River of Gold
FS#516 $13.00 per yard
Knight’s Horse FB#311 $8.99 yd
A Lustrous Metal FB#307 $21.99 yd
FS#517 $2.00 per unit
Snow White FB#312 $8.99 yd
Muddy Gator FB#304 $25.99 yd
Midnight Silk FB#408 $#11.99 yd
Swivel Bolt
Buckling
FS#518 $1.25 per unit
Princess Petals FB#413 $2.99 yd
Le Zip
FS#519 $1.75 per yd
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SN# BO101 A/W 2012 by Monique Araujo
The Tall Tale Boot
tall tale boot is a knee high laced up boot with a four inch curved heel. Making it easier for the consumer to slip into these, a zipper was made into the inside of the shoe for low visibility but quick access.
these boots were made in China at a wholesale price of $90.00, and sell at the retail price, $190.00.
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by Monique Araujo
Rapunzel’s Bootie
A/W 2012
this boot was inspired by a short bootie with the innovation of a of the heel will be black on every one of the five color choices of this style boot. The detail in the front is a leather braid sewed on top of the primary seam on the front of the shoe. This boot is made
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in China at a wholesale price of $45.50 and retailed at $110.00.
SN# BO102
more stable heel. The thicker heel is a brown shade and the inside
by Monique Araujo
A/W 2012
SN# FL101
A Seven Crow Flat
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seven crows is an unknown tale written by Brothers Grimm. I interpreted the seven crows with different characteristics and made them iconic in this simple loafer. The seven crows are embroidered with black thread on the inside of the foot.
the loafers are made in China, wholesale for $45.50, and sell at a retail price of $90.00.
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by Christina Hodson
A/w 2012
SN# BG101
The Griffin
the Griffin was inspired by the pouches the characters in fairytales carry. This bag is the perfect size and has a swivel bolt closure instead of a zipper or magnetic snap.
this purse was made in Italy at a wholesale price of $40.00 and can be sold at a retail price of $65.00.
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les. This handbag is very simplis-
A/w 2012
the Goblin was inspired by buck-
by Christina Hodson
The Goblin
tic, but with the buckles, it has an
this bag was made in Italy at the wholesale price of $35.00, and sold
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at the retail price of $60.00.
SN# BG102
edge.
by Christina Hodson
A/W 2012
SN# BG103
Nymph
this clutch’s inspiration came from the shape of a bow. Almost all of the female characters in fairytales have bows in their hair. It adds a sense of innocence, and that is what this clutch represents.
the bag was made in Italy at a wholesale price of $30.00 and a retail price of $55.00.
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in the Grimm brothers’ fairytale, many of their stories have the place setting in the forest. For example, Little Red Riding Hood, Hansel and Gretel, and The Seven Ravens, these are only a few were the place setting was in the forest and the stories were dark.
there is a “dark” tree branch on the back a black floral lace. We as a group named the lace: Floral web, to add more a “dark” mood.
A/W 2012
of the shoe. Inside the “dark” tree branch is
by Chesney Benson
Grimmie
this pump was made in China at a of $100.00.
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SN# PM101
wholesale price of $50.00 and a retail price
SN# BT103
The Protaganist in the stores many of the characters that were heroes wore riding boots. I was inspired by the heroes’ compared to what we see today.
this boot was made in China at a wholesale price of $95.00 and a retail price of $190.00.
by Chesney Benson
A/W 2012
riding boots. I wanted them to be more peculiar
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the stories that involved princesses in that time did wear shoes that were like heels. I looked up shoes that were worn in the 16th and 17th century. The shape of the heel on the shoe was inspired by the heels of that time. To add more of a balance, I incorporated platforms.
of $50.00 and a retail price of $100.00.
SN# PM102
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A/W 2012
this pump was made in China at a wholesale price
by Chesney Benson
Excellency
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A/W 2012
this handbag is has a leather braided handle with a mirror tent clasp. It is
by Brittani Davie
Braided Heirloom
designed for a day out shopping or can be dressed up for a night on the town.
items that a get lost in the main capartment, cell phone, keys, etc. This bag was made in China. Wholesale $85.00 and Retails at $120.00.
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SN# BG104
as a great feature on the back, there is a zippered pouch for thoughs small
SN# PM 103 by Brittani Davie
A/W 2012
Suede Legend III
the bootie is a dirty suede with a gator fabric. It is a ankle boot with a split in the front. Halfway down the back of the bootie is a zipper to add the finish touch. Wholesale price $45.00 and Retail $90.00
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Easy to slip on and be on the go. There is a bow on the front of the shoe as well as a pattern to complete the look. This loafer Wholesales at $35.00 retails at $70.00.
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SN# FL 102
a suede shoe that is comfortable and trendy.
A/W 2012
this loafer is a classic look for casual wear. It is
by Brittani Davie
Goldi Loafer
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