The Meliorist Volume 45, Issue 20

For the week of Thursday, February 9 • Volume 45, Issue 20

Campus beat

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February 9, 2012 • 2

Janet Barriage Campus Reporter For more information on contributing to Campus Beat, please contact Janet Barriage, campus.beat@themeliorist.ca

What’s happening

Wanted: Handyman. Serious cracks in foundation!

Student Speaker Challenge part 2 Janet Barriage Campus Beat

ULSU/EUS Clothing Drive Feb. 6 – 17 There will be collection boxes around campus so you can donate clothing to be sold at the ULSU/EUS Clothing Sale which will take place on Feb. 28 – 29 in SU Ballroom A from 9 a.m. to 4 p.m. daily.

Dirty Bingo Feb. 10 6 p.m. to 11 p.m. at The Zoo Dirty Bingo at The Zoo. Do I really need to say more to get you there?

Department of Philosophy Speakers’ Series Guest Speaker: Prof. Peter Alward Feb. 10 3:15 p.m. in B650 Prof. Alward will be speaking about varieties of photographic fiction.

Everyone is welcome and there will be refreshments provided.

Sexual Awareness Week Feb. 13 – 17 Student Speaker Challenge IV: Martin Heavy Head vs.

Danika Jorgenson-McGuire Feb. 15 12:15 p.m. to 1:30 p.m. in the SU Ballroom A For more information about the 2012 Student Speaker Challenge, go to http://ulsu. ca/index.php?p=7580. Bring your lunch, your friends, and be ready to think!

CRCGA Workshop: Companion planting for the vegetable garden Feb. 15 7 p.m. to 9 p.m. in Anderson Hall room 116 Joanna Fraser of JoJo Garden Design and Consulting presents on how to plan, plant, design, maintain, and create the perfect garden. Free to CRCGA members and $3 for non-members.

Darwin: A Celebration Feb. 15 Starting at 7 p.m. in Galileo’s Lounge, stop by for the annual celebration of Charles Darwin!

ULSU General Elections Nominations Open Feb. 6 – 16 8:30 a.m. to 3:30 p.m.

AIHS Trainee & Early Career Information Session Feb. 17 12 p.m. to 1 p.m. in EP1201, Exploration Place If you are interested in applying for an AIHS Awards then this is the session for you. Alberta Innovates – Health Solutions hosts an information session for individuals wishing to learn more about AIHS trainee and early career programs.

You can learn how to put together the strongest application possible. It will cover award components, eligibility, and the application requirements.

The second round of the Student Speaker Challenge took place last Wednesday and it was awesome!

If you missed it there is still an opportunity to see one of the next couple of rounds. You can take your lunch with you, but you won’t have to because coffee, juice, fruit, and pastries are provided.

The question this year is, “Is there a systemic crisis in the world?

And if so how can it be resolved?” If you are like me then your answer to the question is duh! Of course there is a crisis! Global warming, world conflicts, financial collapse, and lack of government accountability have made the future very uncertain for our generation. As if that wasn’t enough, we are not only facing the pressure of entering adulthood in a shaky world but we also have to fix it! So, no pressure… right? I think I can speak for many people when I say I’ll be breathing a sigh of relief on Jan. 1, 2013. Even if you don’t believe all the hype, it’s still hard not to think about the “what if.”

The speakers in the second round of the Student Speaker Challenge both felt that there is in fact a crisis

Kylie Kettles and Leslie Mahoney receive a gift from NDP Bev Muendel-Athersatone | Kyle Dodgson

in the world. I really want to see a speaker argue that there isn’t an issue, but maybe I’ll see that in the weeks to come. Both speakers addressed the cause of the problem and the solutions but from different perspectives. Kylie Kettles, a third year(ish) social work major, blamed the issues on us. She explained that the problems we are experiencing stem from an issue with the human system. It has led to social ambivalence and a lack of empathy. We can no longer relate to people on

an emotional level. We are addicted to consumerism and it has blinded us to other people. I gotta say this seems pretty likely, as Tyler Durden from Fight Club would say, “We work jobs we don’t like so we can buy shit we don’t need.”

She also talked about something she called the “triple M syndrome” which means me, me, me. Meaning we are the centre and most important member of our own little worlds. Kylie argues that this can be changed by little acts of kindness. If

we were to try to do good things for people every day (smiling at a stranger, giving a homeless person some change, and doing stuff that makes you feel better and more connected to the world), we would begin to step outside our own walls. We must embrace kindness to change our current predicament, Kylie argued.

Up next was Leslie Mahoney, a third year(ish) major in anthropology and psychology. Her argument was a bit more abstract. She asked the audience not to see the problem with the world in isolation. Government issues, environmental change, financial collapse – everything is connected. She sees the solution to our problems as fundamentally needing to be connected. Informed citizens and a new platform for information were major points in her argument. She saw this as the only way to create a society where citizens vote in elections and know what they are voting about. She sees a positive future for the world, and that was a breath of fresh air. As determined by the judges, Leslie was the winner of this round.

Come on out on Wednesday and watch the next round in the Speaker Challenge!

Don’t forget to work on your resume while working toward your degree Janet Barriage Campus Beat

How many students do you know who work or need student loans to support themselves? Most students need some type of summer job or part-time job during the school year to make ends meet. Money adds pressure to the already stressful experience of university so why not make your job enjoyable, have a chance to make a lot of money, and do something that will help your resume!

That’s what two U of L students are going to do this summer. Logan Stafford, a business and marketing major, and Braden Sharp-Chrunik, a science major, have gotten involved with Student Works, a painting company that is operated locally and employs students. Student Works is a national company that is independently operated, and these two guys are the Lethbridge managers.

People often dream of owning or managing their own business; Logan and Braden have taken the first step to making that dream a reality.

They are operating Student Works in Lethbridge and that means they are in charge of everything, including finding customers, hiring employees, doing estimates, training, and balancing their books. It’s going to be a big summer for them, but the experience will pay off in the end.

The jobs students hold can range in seriousness from internships to fast food joints, but the kind of job we all want is the one that pays well, is enjoyable, and will look good on a resume. That’s exactly why they have gotten involved in this. Both

have held jobs that paid the bills but weren’t contributing to their futures.

It’s important for students to remember that a degree isn’t going to guarantee their dream job, especially if all they have on their resume from the past four years is retail or the service industry. Employers like it when they see you have taken some initiative to get some experience in the field you are interested in. Without your degree it might just be an entry level position, but what have you got to lose?

If working in your field isn’t an option just yet and the service industry is your only source of income, you can still raise the bar and demonstrate your initiative and drive. Apply for a supervisor or management position at the store you work at or go for shift manager at your restaurant. Yes, there will be more responsibility, but with that comes opportunities. You may have

more control over the things that drive you crazy! You’ll step up to the challenge and it’ll pay off huge in the end!

Getting a degree in four years is impressive, but if you need to take an extra year and you are already working in your field, that’s even more impressive! Logan and Braden will gain invaluable insight and experience managing and operating a company this summer and it will look great on their resumes. They will understand the inner workings of owning their own business before they even graduate. Yes it’s going to be hard work but it’s important for students to remember that hard work is a good thing and our degrees themselves aren’t the golden ticket into a job. It’s the experience you picked up along the way… and not the kind you get from partying.

Why not make your next job one that matters? If you’re a science major, then apply at the uni-

versity for a research position or if you like to write, the university paper (hint hint) is hiring soon. Or if politics, business, accounting, or event planning are your things, then run for a position in the Students’ Union! There are always opportunities to test the waters before you spend four years heading toward something you might not like.

If you are interested in working for the U of L, check out the job postings on the notice board. You can also look into co-op and career and employment services in Anderson Hall at AH154. If you would like to contact Logan or Brayden for more information on a summer job, e-mail them at logan.stafford@ uleth.ca or brayden.studentworks@ gmail.com. The internet is also a great resource for finding jobs!

Happy hunting!

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meliorist

February 9, 2012 • 3

President Mahon strikes task force

New team to tackle budgeting strategy and possible expansion Kelti Boissonneault Editor-in-Chief

Last month President Mike Mahon announced the creation of a task force to look into the budgeting practices of the University of Lethbridge. The Task Force on Budget Process will be responsible for investigating current spending, as well as the development and implementation of new budgeting strategies to ensure a sustainable spending trend over the next few years.

According to the web-page, this task force will review the current budget process and make recommendations to support both short- and long-term planning, ensure sound decision-making that reflects institutional priorities, and focus on sustaining a feasible operating budget.

The current system The University Budgeting Committee (UBC) makes recommendations based on the strategic plan on the budget to President Mahon, who in turn presents the recommendations to the Board of Governors. Guiding principles for the UBC to create these recommendations include an open budget process, which allows for input of various parties on campus. Students can access this feedback form on the university’s website www.uleth.ca/planning/ content/current-budget-process and send in their say on how the university community should be

spending money.

The focus of the process includes the alignment of resources with institutional priorities, an examination of the long-term consequences of short-term decisions, concentration on the longterm financial viability of the university, and ensures financial stability and growth for the university. The system is held in check by the requirement of presenting a balanced budget to the Government of Alberta every year. If the university, for whatever reason, is unable to balance its budget, three annual budgets must be presented to the government detailing the program the university will attempt to balance its budget within three years.

to be discussed at their Jan. 11 you can submit your feedback retreat for the Senior Leadership through the feedback form at the Team at the U of L. above-mentioned website.

In a later letter on Jan. 9, President Mahon addressed the A new direction UBC and informed them of the The budget review process formation of comes on the this presidenheels of the antial task force, nouncement by and the timeline the university Students, faculty to see changes of an expanand staff are implemented by sion being conencouraged to the 2013-2014 sidered for new … voice their school year. The science buildopinions on task force met ings on campus the operating with the UBC on that will provide budget… their regularlysafer, contemscheduled meetporary atmosing on Jan. 20 to pheres for much discuss what the task force will of the chemical and biological entail and to seek input. work being done on campus. The The new task force also sent a proposed new building will add The new task force third letter to department chairs approximately 300,000 square On Jan. 4, a letter from and program heads in order to feet to the existing campus and President Mahon was sent to the seek input through a series of include massive renovations to senior leaders of the university meetings. Those meetings took the science floors of the existing expressing his place Jan. 25 and 45-year-old U-Hall building. intention to form Feb. 2, and will be The total estimated cost of this such a task force, followed by sevexpansion and renovation project as well as his is $255 million with $2.3 mil…announcement eral open forum goals, and approsessions, the final lion coming in last September to by the priation of an agjump-start the planning phases. university of an of which will take gressive timeline Pending provincial funding, the expansion being place this afterto reach those noon (Thursday, project could break ground as considered… goals.

Mahon’s Feb. 9) at 3:00 early as next year, and will take letter emphasized – 4:00 p.m. in an estimated 10 years to fully “…a need to disW646. Students, complete, including all the subcuss how best to refine and confaculty, and staff are encoursequent renovations to Univertemporize our university-wide aged to attend these meetings sity Hall that will have to be done structures, processes and practiand voice their opinions on the pending the move of the science ces.” With that, Mahon proposes operating budget for the school, labs, offices, and equipment to to launch a consultative review of and provide feedback. If you are their proposed new home. the budgeting process, something unable to attend these sessions,

Task force team players President (Chair): Dr. Mike Mahon Dean Representative: Dr. Chris Hosgood Dean Representative: Dr. Rob Wood Executive Director Representative: Carrie Takeyasu Executive Director Representative: Chris Eagan Resource-Associate VP (Finance): Doug Spoulos Additional Support: Laurel Corbiere, Nicole Hillary

Jeff Henry

We are now accepting resumes for the positions of Editor in Chief & Business Manager for the 2012/13 school year Please send in your resume with a cover letter to einc@themeliorist.ca no later than February 20th

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news

Protests in the Castle continue after four arrests have been made Kim Brigitzer

News Contributor

Four protesters arrested in the Castle on Feb. 1 are expected to appear in Court of Queen’s Bench in Calgary on Feb. 24. The government sanctioned clear-cut logging project was to begin road-building operations near Beaver Mines Lake that day when protesters refusing to leave the site were arrested by RCMP. Demonstrators were blocking the road in an effort to stop Cochrane-based company Spray Lake Sawmills from starting logging operations in the Castle. The province’s department of Sustainable Resource Development (SRD) had issued a court order earlier that week for protesters to leave the site by 8 a.m. that Wednesday or face arrests.

Environmental groups such as the Stop Castle Logging Group and the Castle-Crown Wilderness Coalition as well as southern Albertan citizens have been occupying the road for the past three weeks in an effort to stop the project from happening. The area is well known for recreational activities such as hiking, mountain-biking, snowshoeing

and cross-country skiing and has a significant impact on the tourist industry in this region. “Castle Crown members and citizens take three weeks of their life to make a point and this is a lot of them,” says

Carolyn Aspeslet, Executive Director with the Castle Crown Wilderness Coalition. “I have nothing but respect for these people.”

When asked to leave by RCMP, almost all of the protesters moved

down the road to the entrance of the Castle Special Management Area to continue protests there.

Three demonstrators who refused were arrested by RCMP and taken to the Pincher Creek detachment.

A fourth protester later returned to the logging site and was also taken to Pincher Creek. All four were released later that day on a promise to appear in court on Feb. 24 to respond to the allegation that they breached a court order.

“We’ve been trying for more than two years to work with the government,” Aspeslet says. “There are other areas in C5 that have been approved that are not in a protected area.” The C5 Forest Management Unit is an area in south western Alberta specified for logging by SRD. Spray Lake Sawmills has started cutting trees already. “This is sad.

This is a protected area too valuable for watershed, for wildlife, and for recreation,” Aspeslet says.

The legal notice obtained by SRD to leave the site was challenged in court in Calgary on Feb. 3. Sympathizers were welcome to attend the hearing to lend support. According to Mike Judd, for one of the protesters arrested, an extension was given until Feb. 24. Protests still continue in the Castle, but Judd said he hasn’t been back to the site yet.

Thousands of letters and e-mails from Albertans have been sent to Premier Alison Redford in an effort to stop the proposed logging project in the Castle but have not yet been successful. According to Aspeslet there are still people out there.

“Expect protests to continue.” An Action Alert sent out by the CastleCrown Wilderness Coalition on Feb. 3 urges people to continue protests. “I still believe it is not too late to stop the logging and get the Castle the protection it deserves,” Aspeslet writes.

In order to keep the pressure up, people were asked to call their MLA and then the premier on Tuesday, Feb. 7 in an effort to let the government know that allowing this logging to continue will be an issue in the upcoming election. Further, concurrent Edmonton and Calgary rallies were to be held Feb. 8 during lunch hour at the McDougall Centre in Calgary, and in Edmonton on the front steps of the provincial legislature building organized and hosted by the CPAWS, the Sierra Club, and the Alberta Wilderness Association.

Updated information can be found at http://www.savethecastle.org

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February 9, 2012 • 5

Matt Baird Features Editor For more information on contributing to Features, please contact Matt Baird, f.editor@themeliorist.ca

Crafting Cocktails

‘A martini. Shaken, not stirred.’ James Bond – Goldfinger Greg Patenaude Features Mixologist

According to the American Film Institute, the above quote is 90th on its list of 100 Greatest Movie Quotes of All Time. The only problem is that Bond got it wrong. A martini should be stirred, not shaken. Now, I understand that Bond most likely ordered the martini shaken just to be different, to stand out.

And that’s fine, I guess. Bond is an icon, and an influential one too. Is there anything cooler than a young, dapper Sean Connery ordering a Martini? In fact, I blame Bond as the reason why most people, including bartenders, think that a martini should be shaken rather than stirred. Shaken, stirred – what’s the difference? Let’s step back for a second. Why do we shake or stir a cocktail? The reasons are twofold: to chill the cocktail and to provide the necessary dilution. Both stirring and shaking achieve the same goal (don’t believe people who say otherwise). If both shaking and stirring achieve the same thing, then what’s the difference? Well, it all comes down to presentation. The rule of thumb with cocktails is that you stir them when you have only clear ingredients (a Stinger being a notable exception) and you shake them when you use

opaque ingredients such as fruit juices, dairy, or eggs.

Shaking introduces tiny air bubbles into the liquid giving the cocktail a cloudy appearance with a small layer of foam on top. If you are using opaque ingredients then it won’t matter if your cocktail is cloudy. With clear ingredients, this will be much more noticeable and give the cocktail an “off” look. Of course, some drinks look good with a layer of foam on top. Take the Ramos Gin Fizz for example.

This divine pre-prohibition cocktail contains egg white (and other opaque ingredients) which, if shaken really hard and for an armnumbing long time, will give it its distinctive foam “head.”

Stirring, on the other hand, keeps your drink crystal clear and gives it a silky, velvety texture. A martini, with only clear ingredients, should look like a diamond – ice cold and crystal clear. Again, it’s all about presentation. But don’t just take my word for it; prove it to yourself. The next time you make a martini, or another cocktail with only clear ingredients, make two: one stirred and one shaken. Then ask yourself which one looks more appealing.

Despite talking at length about the martini, the cocktail I’d like to feature in this column

is the martini’s older sibling, the mighty Manhattan. Arguably the greatest cocktail ever invented, the Manhattan first arrived somewhere during the 1870s. Honestly, a Manhattan is a perfect cocktail, anytime, anywhere.

Manhattan 2 oz bourbon 1 oz sweet vermouth 2 – 3 dashes angostura bitters Maraschino cherry for garnish In a mixing glass add the bourbon, vermouth, and bitters. Fill the glass with ice and stir until well chilled (at least one minute).

Strain into a chilled cocktail glass and garnish with the cherry.

A note on the ingredients: unlike American rye, American bourbon is much easier to find in Canada. Don’t skimp; buy a good quality bourbon. I recommend Maker’s Mark or Knob Creek. Vermouth is a fortified wine and is typically classified as sweet (red) or dry (white). The two most common brands of sweet vermouth available in Canada are Martini Rosso and Cinzano. Either will do here. Finally, never omit the bitters. In fact, a Manhattan is not worth making unless you have the bitters.

Bibliophile: Supergods by Grant Morrison

What masked vigilantes, miraculous mutants, and a sun god from Smallville can teach us about being human Matt Baird

Features Editor

Batman, Superman, Iron-man, Wonder Woman, Spider-man, Mary Marvel, Dr. Manhattan, and all the rest that are currently leaping buildings in single bounds and doing mortal combat with foes from beyond the stars or clashing in Victorian-style homes for gifted youngsters. Right now, in your head, they’re saving the day, just like creations of their ilk have been saving the day since Jerry Siegel and Joseph Shuster summoned Superman to the page back in June of 1938. The longevity and cultural impact of the superhero is more evident in 2012 than ever before: amble around the campus and you’ll see your fellow students wearing symbols of power emblazoned on their chests, sigils pinned to backpacks and jackets, and super-logos stuck to every flat surface imaginable. They’re in our movies, in our music, in video games – but first and foremost, in our comics.

Grant Morrison asks: why the hell is that?

Supergods is part cultural history, part biography, and part thesis. Morrison has penned comics such as JLA, Animal Man, Batman: Arkham Asylum, and The Invisibles, and has now written a book about why we, as humans, love fictionalized beings of supreme power. If you’re not that big into comics this is a great place to jump in for two main reasons.

First, Morrison dissects the evolution of comics, including why Superman had to be toned down, where the whole idea of Batman and Robin being more than just “friends” came from, and why everything got really dark and creepy in the ‘90s (Batman and Robin in five words: “Suit me up, Uncle Alfred”). The second reason details Morrison’s growth as a lover of comic books and as a writer, from humble beginnings writing a book for his small Scottish newspaper (which turned into a multi-year epic resulting in the demolition of the entire town), his big breaks, and why competing against something as monolithic

as Watchmen caused a rift from everything he had imagined comics could be. (He may or may not have written his life so closely to one of his alter-egos that anything penned in the comic happened in reality; trust me, it gets eerily similar.)

Over all, the book argues that these pancultural ideas have evolved to the point where they can be considered to be deities in themselves. Whereas humans, as a species, have evolved past the point of needing a monotheistic reality to define ourselves in, why couldn’t we consider these super beings as role models to live up to and shape ourselves around? As Morrison noted in a recent Wired.com interview: “They do fill the gap in a secular culture, because they open up dimensions of the cosmic and transcendent, which is stuff legends usually have to deal with. It’s not so much that they are new versions of the gods, because the gods were always just our eternal qualities. Superman possesses the qualities of the very best man we can imagine at any given time. In that sense, he’s divine. Batman is representative of our dark subconscious, who nevertheless works for the good of humanity. They embody the same ideals.”

The human nature of superheroes, after all, is one of the reasons we love them so much. We need our heroes to have mundane, philosophical quandaries that we can relate to, because without them, they’re just giant ominous blue dudes who blow up psychos in Antarctica. Over the course of the 20th century, we’ve watched as superheroes grow and evolve to suit our cultural, political, and social needs. Morrison maps this evolution, describing it in four parts: “The Golden Age is primitive and childlike, the Silver Age is on the verge of adolescence and transformation, the Dark Age is very adolescent and interested in sex and politics, and the Renaissance of the last 20 years have seen comics clean up their act, cut their hair and get a nice girlfriend.”

Finally, Supergods acts as a gold mine of comic book trivia, detailing the stories of those who make comics. Flash fact: The idea for the 1960s Batman serial was dreamed up in the Playboy mansion while Hefner, Bob Kane, and NBC producer Bill Dozier were having a business meeting. I’ll leave you with

one final trivia question: “Seven actors have played Batman on the big screen, and if you can name all seven without reading any further, your youth has been wasted.” I got to five. Read the book to get the last two.

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Features

meliorist

6 • February 9, 2012

Paying your way to Super Bowl stardom

Super Bowl XLVI by the #s

Super Bowl advertising, and why we love it Matt Baird

Features Editor

If you’ve been avoiding YouTube, television, the local news, and any social media website for the past couple of days, there are some well paid advertising executives that would like to have a word with you.

It’s about their $3.5 million Super Bowl ad you might have missed.

Don’t worry, it was pretty good.

They want to share it with you!

All your friends have seen it. You should see it too.

After all, it’s why we all watch the damn thing, isn’t it?

Yes, this year, each of those 30 second spots you saw between bouts of large men throwing around the pigskin cost a whopping $58,333 per second, and they were worth every penny. About 20 of the 36 ads Americans saw during last week’s game were available online before the actual sporting event, and Chrysler was leading the pack with its Clint Eastwood-starring two minute Super Bowl extravaganza.

I’m sure most of you have a favourite ad by now, be it the one with John Stamos for that Greek yogurt or David Beckham in his underwear, or the Ferris Buller’s Day Off spot. While there is an argument against the hapless consumerism we crave each year as Super Bowl draws near, those people need to lighten up. Most of these ads are pretty good! There’s a reason many Canadians flock to sports bars and across the border each year, and it isn’t for the football.

I want my American TV See, up here in the great white north, we get different Super Bowl commercials than our American neighbours to the south. While they might get a really great Budweiser ad, for example, we’re stuck with some cheesy jingle from Priceline or something (I don’t know; think of a terrible ad you saw this Sunday). The reason for this is the CRTC, and a practice known as signal substitution. Quoth the CRTC, “Signal substitution is when a signal is temporarily replaced by another one. Usually, an American signal is replaced with a Canadian signal. Sometimes a Canadian signal from outside your area is replaced with a local signal.” If you’re imagining an evil lurking figure flipping a giant switch, substituting your beloved Super Bowl ads for the standard Canadian ads, well, that’s some imagination you’ve got

46: The Roman numeral you were trying to figure out (Sucker)

3.5 million: Average cost for a Super Bowl Ad (Reuters)

21-17: Final score, Giants win. (Football)

53: Madonna’s current age. (Madonna)

8,000 (+-50%):

Readers who thought that last number would be higher (Most of you)

12,233:

Tweets per second at the end of the game (Twitter) Superbowl 46: An artist’s interpretation.

there. The reasons for signal substitution are pretty simple: “When broadcasters buy programs from American or Canadian producers or networks, they pay substantial sums of money to have exclusive rights in their home markets. The simultaneous substitution requirements are designed to protect those rights.” As such, Canadian broadcasters hold the rights to the content streamed on their stations, and can then sell the advertising blocks to different advertisers than those in America. While you’re going to get some crossover (where American advertisers run the same ad in Canada), many times American ad agencies simply will not be marketing towards Canadians, or the product marketed will be unavailable in Canada. While it does suck to see a standard Global TV ad instead of a multimillion dollar ad featuring a nearly nude David Beckham (am I wrong, ladies?) this is the reality of the TV-land we live in.

We’ll always have YouTube But, as is the case these days, the good, bad, and the ugly of Super Bowl advertising will be spread mostly online. Content aggregators and social media are targets for one of the biggest ongoing campaigns

for post-Super Bowl eyeballs, with featured and “liked” videos inundating the inter-tubes for the foreseeable future. Brand awareness is the key here, and as long as you are talking about one spectacular ad, the less impact that $3.5 million price tag is going to have on a brand’s bottom line. There’s a reason that Old Spice releases more advertising online, or why “liking” an ad page on Facebook is required to actually watch the spot. The information garnered from your Facebook profile, YouTube account, and who you’re following on Twitter is nigh priceless for shaping the future of Super Bowl advertising.

Three pennies a pop How on earth could 30 seconds of screen time be worth so much to the bigwigs in the ad biz? It all comes down to a matter of common cents. As the Wall Street Journal notes, when you actually check the cost per viewer, each of those ads is actually an investment of just three cents a person. They note that “last year’s game drew in more than 111 million pairs of eyeballs, and the number of people tuning in has increased each year for the past five. If the average increase over that span holds this year, there could be 116

million viewers when the New York Giants and New England Patriots face off on Sunday.” This year’s numbers are unknown at time of writing, but 116 million globally is equal to just over a third of the total population of the United States, and that’s only television viewing alone. If you take into account repeat viewings online, not to mention brand recognition due to water cooler conversations and press recognition of the best ads (yes, we’re self aware), that three cent per viewer number can be ticked lower and lower as the campaign goes on. Want a real world example? In 2010, Pepsi dropped its traditional Super Bowl advertising for the social media driven “Pepsi Refresh Project.” While the campaign had some good ideas behind it, the diverting of revenue from the Super Bowl to this social media campaign resulted in a 5% loss in U.S. sales, dropping to third place in sales behind Coke, and Diet-Coke. As a result, it spent 30% more on ads in 2011, and things have evened out since then. It just goes to show: don’t screw with the Super Bowl.

When people are clamouring to be advertised to, why on earth would you ignore them?

10,245: TPS at the end of the halftime show (Twitter)

1: Birds flipped (M.I.A.)

4:

Number of times a touchdown has occurred in the last 60 seconds of a Super Bowl (ESPN)

111.3 million: Viewers of Super Bowl XLVI (NBC)

68,000:

Attendees at Lucas Oil Stadium

10 billion:

Estimated amount of money gambled on Super Bowl XLVI (ESPN)

Graphs: Almost as fun as the event itself!

meliorist

Features

Olivier O’Brien

Features Contributor

Previously, in The Adventures of Mason Pursuant, parts 1, 2 & 3: Mason, P.I. and connoisseur of alcohol alternatives, found himself embroiled in a mystery surrounding a mysterious case sought by a mysterious dame. It led him to local con artist Mickey Hogan and a hellish crossfire. With Hogan and the dame dead, but the case in tow, Mason has fled uptown aboard the river barge of local character and maven of fine spirits, Captain Marlowe.

I fell out of the captain’s bunk when we hit quayside, and Marlowe’s copy of the Adventures of Richard Riding, P.I. went tumbling along with the case. It popped open and papers spread like a cardsharp’s deal; I crawled on all fours through the clutter of empty cans and bottles to get at the papers. Damn. The whole thing was in dago. I read a few scattered words: plantacion, Argentina, propidad, but nothing I knew from bootleg tequila. I called out for the old limey; I got a yell back but couldn’t make out a damn piece over his slurring and my gin soaked head. But, knowing sailors, I think I could piece it together. I tried best I could to shuffle the papers back in – no point in trying to make heads or tails. With the dame dead I was going to cut my losses, sell quick and blow it all on gin, morphine and the well-endowed flapper fund... or was it endowing the flapper fund? All I knew was with the right glad rags a mug was eligible for a free dinner at one, and at the other dinner cost double – either way it’s what Mickey would have wanted. I stumbled out into the rain where the first hints of dawn were lighting up the pond.

Marlowe was throwing a line over a dock timber, and in five minutes time we were heading up to Ginny’s to catch the morning special: scotch breakfast, hold the scones.

We stooped into the heap and came face to face with Sam, the pianist, propped up by a pair of unimpressed teamsters, complete with a pair of Babe Ruth debt settlers fitted with extra long nails.

Two pinkos propping up a coloured.

Heh. America’s problems in a nutshell, and like good unionists, I think one wasn’t hauling his share.

They dropped Sam to his knees and hoisted their big league trade dispute mediators. I pulled out the capo’s heater and squeezed lead,

the

February 9 , 2012 • 7

all three rounds I had left. But just about then I went deaf: that redcoat WASP Marlowe had let fly with a double barrel in my ear. Half of Ginny’s looked decked out for Valentine’s Day at Capone’s. We picked Sam up and dusted the worst of it off. The stoolie was an okay guy from the first to the 25th. Heh. I should start calling him doll. Then again, I try not to aggravate the man holding the liquor. Once Sam was on his feet, we locked the door.

“Damn man, mop job like this starts at $2 an hour,” he groaned.

Marlowe had painted the joint red, and had rewarded himself with one of the unbroken bottles from the shelf.

“What the hell do the teamsters want with you Sam?” I asked, grabbing the nearest mostly together bottle. Shards of glass cut through the fuzzy haze; I should learn to watch my drinking.

“Some small-time P.I. called Mason. They hear he got a case.”

“Maybe he does; what the hell do the pinkos want with it?” I tossed the broken bottle to the pile of corpses. They didn’t seem to mind.

“Damn, Mason, everybody wants that case.” Sam stopped to stop a busted lip, and Marlowe was ingratiating himself to a corner with a bottle of skull-cracker. He looked up long enough to yell “Shapeless, depthless, just a sort of thought floating about,” and sank back down to his breakfast. Sam tossed the bloodied rag and looked back at me.

“Had a couple big town capos in here last night with a few crew cuts, then the damn Reds this morning.

Whatever the hell you did, Mason, you gotta fix it!” I pulled out the capo’s badge and threw it to Sam. “Those crew cuts sporting these?”

“Yeah, something like that; I try not to eye up big wops.”

I pulled out the tubing and needle case, and poured myself a bourbon. Two shoot-em-ups in one morning; not bad. Tapping my elbow I looked down at the dearly departed.

“I gotta find a way to get out of this mess. Sam, what do we know about the dagos you saw last night? Anyone you know? Did they let slip anything about the case?”

“Only that it’s valuable enough to pull out a pair of sweepers in front of a gin-mill half full of flatfoots.

Man you gotta get me out of this mess; just look at the goddamned floor!”

We argued about the relative cleaning cost while I helped Sam get the place back into its usual

state of disarray. By the time we were finished, the floor looked only mostly red.

“It’s still red, Mason.”

“It’s Saturday morning Sam; I’d be suspicious if there wasn’t gore on the floor.” He considered this, and nodded.

Another hour later and we couldn’t even say our own names.

Or at least I couldn’t. Sam had been making calls, setting up a little direct resale. From the sound of it, everybody with any pull in town was out for this case. Marlowe got up and wandered off, and I passed out behind the desk in Sam’s office.

It was safer than my place and I made sure I stashed all the papers in the case behind a filing cabinet before I did it. I woke up to a suit

sitting across from me and the case sitting open on the desk. I think that’s called vindication.

“Good evening, Mr. Pursuant.

I’m Gale Lexington of the teamsters’ union and I understand you have some of my property.”

I smirked. “Now that’s my real problem with you reds; everything belongs to everybody, don’t it.” My still-swollen nose cracking against the desk was my warning that the pinko had someone behind me.

But the suit was still riled. “Damn it, Mason, where are my property deeds!” That was my last hint.

“Yours, after you put down whoever owned them yesterday morning. Shame Mickey picked it up first.”

“Mickey was our man! But the

jackboots had a man there too; they’re none too subtle, as I’m sure you’ve noticed.” At least he calmed quick, or maybe I was just winking in and out. I had never known Mickey to let things get violent. It wasn’t his game, but profit was.

“You should never have trusted a mick not to sell you out.”

“Well, look where that got him.

And it’s what they would have done to you if you hadn’t clipped the dame and the two mugs.”

“You keep up to date which flatfoots are yours?” Another necking session with the desk; mahogany grows on you like that. Wait. Why the hell was Sam’s desk mahogany?

Mine’s spruce, still is. Still, I decided that was enough romance. It had broken my nose, and I had seen what hardwood can do to a man’s heart.

“Alright, make me an offer” “You live.”

“Plus expenses?” Desk. A tooth was definitely loose. It was a bad situation and I don’t think I could count any more miraculous saves. I saw now that when real men see a problem they should take any loose valuables and cheese it.

“Tell you what, you give me five hundred. Now. I skip town and let Sam know where the papers are on the way out.” He practically rammed the cash down my throat; union leaders couldn’t negotiate a doll’s clasp. I told Sam the papers were on top of one of the roof tiles and that Gale had his cut, and grabbed all the bathtub gin I could carry. I stepped into the sunlight, blinking at the afternoon glare. I grabbed the first hack I saw and decided that to give this town the cold shoulder, and head somewhere a little more acclimatized.

And that’s how I became Mason Pursujuante, Tijuana detective.

opinions

meliorist the

February 9, 2012 • 8

Kelti Boissonneault Editor-in-Chief For more information on contributing to The Meliorist, please contact Kelti Boissonneault, einc@themeliorist.ca

Our truth and effort:

Does Shakespeare have a shelf life?

Billy Davey

Entertainment Editor

The work of William Shakespeare has been around for hundreds of years, but can it remain so as the English language evolves?

When Shakespeare wrote his plays, they were enjoyed not only by the noble and well-educated, but also the poor and lowbrow.

His troupe performed for the peak of nobility with monarchs (Queen Elizabeth as the Lord Chamberlain’s Men and King James as the King’s Men) all the way to the “groundlings,” who would only pay a penny for entrance into a public theatre. Beautiful poetry and captivating stories aside, the ability to bring a production to people from all levels of education and income is a feat in itself. So is the feat also boundless when it comes to time?

To comprehend a Shakespeare piece presently, one needs knowledge of the Elizabethan era and a vocabulary that stretches to obsolete words or an extensive glossary to define them. The majority of people, I presume, first read a Shakespeare play in high school.

And because less than 10 per cent of Canadians do not attend high school, this means a huge majority of people in this country have at least been somewhat introduced to the English writer. But even with this majority, abridged and “translated” versions are encroaching on the stage and in books.

I remember during my early high school years when a group of actors and I sat down to read through a Shakespeare piece (A Midsummer Night’s Dream) we were performing later that term. Our director and drama teacher was with us and, after seeing almost every joke completely clear our heads and having to explain them to us, he told us to stop and that he would get us to perform an abridged version instead. While I’m sure he was confident we could understand the piece eventually, I believe he merely thought we didn’t have the time to learn and understand a Shakespeare play we had never read. But some see this as the reality and future for Shakespeare.

With abridged and modernized versions of Shakespeare’s plays surfacing, I wonder if this will eventually lead to a more complete shift to “translated” versions. David Crystal writes about this, and makes an argument against it, in his article called “To Modernize or Not to Modernize? There is no Question.”

He says that while he found over 3,000 difficult words (that may require a glossary for modern readers) in all of Shakespeare’s work, which were a result from the gap between Early Modern English (EME) and Modern English (ME), we should put our efforts towards making people “more fluent in ‘Shakespearian’” instead of completely translating the plays.

Obviously, now, one cannot just show up to the theatre with their current understanding of English

Elizabeth Porter

and fully appreciate a Shakespeare play, which is why people like Susan Bassnett are asking questions about the original writings: has the Shakespeare audience shifted to only include the well-educated?

Additionally, has the English language made such a vast change that readers need extra help? To the latter, Crystal says nay: “English changed very rapidly between Chaucer’s time and Shakespeare’s, and the case for translating Chaucer is quite strong. But the period between EME and ME is one of the slow-moving periods of English linguistic change.” Also, considering the vast majority of Canadians who have had at least some exposure in

an educational environment – no, Mr. Shakespeare is not being limited to the well-educated.

The illiterate viewers during the 16th and 17th century may have been very baffled and confused, as some of the present-day viewers are, by a Shakespeare production.

Many “groundlings” would clap and cheer after a sword fight on stage, and this would profoundly annoy the more sophisticated viewers and actors. Elizabethan author Ben Johnson was reluctant even to go near the “groundlings,” and voiced his dislike for them in his play Cynthia Revels: “Or foamy praise that drops from common jaws.” However, this unsophisticated enjoy-

ment shows that at each level of education and understanding the plays can work. Whether in a wordless swordfight or in a subtle and poetic monologue, a Shakespeare play has the ability to create awe and excitement for even the modern viewers and readers.

Mixing original Shakespeare works with modern writing through education is far better than diluting his dramatic and blank verse with ghastly abridged versions. With the research Crystal did, he found that 90 per cent of the language in Shakespeare’s work has retained its meaning. This means only single words and very few phrases would actually have to be changed

to bring Shakespeare on a modern English understanding. While I still wouldn’t buy a copy with the extra ten per cent of understanding, it at least wouldn’t be an utter insult to a great writer and a populace’s intelligence.

But don’t take my word for it; go see Hamlet at the University Theatre. The Shakespeare classic starts Tuesday, Feb. 14 and runs until Saturday, Feb. 18, with showings at 8:00 p.m. You can get tickets for $15 regular and $10 for students and seniors at the Box Office, which is open Monday to Friday from 12:30 p.m. to 3:30 p.m., or call (403) 329-2616.

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Down

1- Just _ !; 5- Ski cottage; 10- Casino game; 14- “Whip It” band; 15- Early computer; 16- Bedouin; 17- Rat- _ ; 18- Goddess of love; 19- Not _ many words; 20- Martini liquor; 21- Hater of humankind; 23- Gulp down; 25- Follow; 26Diners; 29- Audition; 33- Serf; 35Nun wear; 37- Layer; 38- Garage sale sign; 39- Renaissance fiddle; 40- Amenable; 41- Early hrs.; 42- Closes; 43- Be of one mind; 44Third sign of the zodiac; 46- Prima ballerina; 48- Comedian Carvey; 50- Fix beforehand; 53- Lottery; 58- Leb. neighbor; 59- New Rochelle college; 60- Man with a van, perhaps; 61- Currency of Turkey, and formerly of Italy; 62- Bender; 63- Clarence’s accuser; 64- Roman poet; 65- Additional; 66- Bird homes; 67- Shrivelled, without moisture;

1- Maxim; 2- Take hold; 3- Missionary zeal; 4- Barracks bed; 5- Hebrew tribe member; 6- Addition column; 7Actress Merrill; 8- Haggard; 9- Glad all over; 10- Justly; 11- Cartoonist Peter; 12- Coarse file; 13- It’s blown among the reeds; 21- Mongrel dog; 22- “Java” trumpeter; 24- Neighbor of Cambodia; 27- Greek fertility goddess, flightless bird; 28- Fine fur; 30- Burdensome; 31- Peter Fonda title role; 32- Actress Daly; 33- Dutch name of The Hague; 34- Salinger girl; 36- Of the highest quality; 39- Harness driver; 40- Eyeball; 42- Break, card game; 43- Broadcasts; 45- Think; 47- Musical dramas; 49- Compensate; 51- Aluminum-bronze coin of Iceland; 52- Commerce; 53- Locale; 54- Fleece; 55- Grandson of Adam; 56- Alamo rival; 57- Etta of old comics; 61- Acapulco article;

(CUP) — Puzzles provided by BestCrosswords.com

Unicorn Hunt!

The Meliorist is the student newspaper of the University of Lethbridge, published most Thursdays throughout the academic year by The Meliorist Publishing Society, an autonomous incorporated body. Please address all correspondence to The Meliorist, 4401 University Drive, Lethbridge, Alberta, T1K 3M4, or drop it off at room SU-166.

Deadline for submissions is Sunday 4pm.

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Try to find this unicorn hidden somewhere in this week’s Meliorist.

Email the page number and a brief discription of where you found it to einc@ themeliorist.ca. You’ll be entered to win our monthly Unicorn Draw. You can enter as many times in the month as we publish.

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Good hunting!

XKCD.com

Sudoku Puzzle 1 (Medium, difficulty rating 0.59)

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Puzzle 1 (Medium, difficulty rating 0.54)

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Generated by http://www.opensky.ca/~jdhildeb/software/sudokugen/ on Wed Feb 8 01:56:23 2012 GMT. Enjoy!

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Photo Editor Jon Martin p.editor@themeliorist.ca Illustrator Elizabeth Porter Copy Editor James Forbes

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Generated by http://www.opensky.ca/~jdhildeb/software/sudokugen/ on Wed Feb 8 02:06:00 2012 GMT. Enjoy!

Distribution Manager Tracy Fairs Production Assistants Emma Ferguson Myles Havinga Creative Designer Brandon Wallis Webmaster Chris Morris

Puzzle Answers on Page 19

Printing Southern Alberta Newspaper Group Contributors Greg Patenaude Oliver O’Brien RJ Balog Tyler Stewart Graig Boehmer Jesse Couture Cover Elizabeth Porter Jon Martin

Available Positions Executive Council ULSU President VP Academic VP Internal VP Operations & Finance

Executive Council & GA Member Information

General Assembly Board of Governors Representative Calgary Campus Representative Edmonton Campus Representative Arts and Science Representatives(6) Fine Arts Representative Management Representative Health Science Representative Education Representative FNMI Representative International Representative Residence Representative

For more information about any of the above available positions, visit the ULSU offices in SU180 or visit www.ulsu.ca for current Executive Council & GA member contact information.

Important Dates Nominations Open - Monday, Feb. 6 at 8:30am Nominations Close - Thursday, Feb. 16 at 3:30pm Orientation Meeting - Thursday, Feb. 16 at 5:00pm Campaigning Begins - Saturday, Feb. 25 at 8:30am Town Hall Speeches - Wednesday Feb. 29 at 1:40pm in the UHall Atrium

Nomination Information

Executive Debates - Thusday, Mar. 1 at 1:40pm in the UHall Atrium Campainging Closes - Tuesday, Mar. 6 at 8:30am Voting Begins - Wednesday, Mar. 7 at 8:30am Voting Ends - Friday, Mar. 9 at 3:00pm Results Announced - Friday, Mar. 9 at 5:00pm in the Zoo

For more information about the ULSU General Elections or to pick up a nomination package, visit the ULSU offices in SU180 between 8:30am and 4:30pm or visit www.ulsu.ca.

Available Positions Executive Council ULSU President VP Academic VP Internal VP Operations & Finance

Executive Council & GA Member Information

General Assembly Board of Governors Representative Calgary Campus Representative Edmonton Campus Representative Arts and Science Representatives(6) Fine Arts Representative Management Representative Health Science Representative Education Representative FNMI Representative International Representative Residence Representative

For more information about any of the above available positions, visit the ULSU offices in SU180 or visit www.ulsu.ca for current Executive Council & GA member contact information.

Important Dates Nominations Open - Monday, Feb. 6 at 8:30am Nominations Close - Thursday, Feb. 16 at 3:30pm Orientation Meeting - Thursday, Feb. 16 at 5:00pm Campaigning Begins - Saturday, Feb. 25 at 8:30am Town Hall Speeches - Wednesday Feb. 29 at 1:40pm in the UHall Atrium

Nomination Information

Executive Debates - Thusday, Mar. 1 at 1:40pm in the UHall Atrium Campainging Closes - Tuesday, Mar. 6 at 8:30am Voting Begins - Wednesday, Mar. 7 at 8:30am Voting Ends - Friday, Mar. 9 at 3:00pm Results Announced - Friday, Mar. 9 at 5:00pm in the Zoo

For more information about the ULSU General Elections or to pick up a nomination package, visit the ULSU offices in SU180 between 8:30am and 4:30pm or visit www.ulsu.ca.

12 • February 9, 2012

entertainment

meliorist the

February 9, 2012 • 13

Billy Davey Entertainment Editor For more information on contributing to Entertainment, please contact Billy Davey at e.editor@themeliorist.ca

Head banging in a new year Billy Davey

Entertainment Editor

The Headbangers Society of the University of Lethbridge produced their first show of the New Year, and if you were around the Students’ Union building on Feb. 3 you probably heard them. The Society, which has a purpose of uniting the metal heads of the U of L and bringing bands to perform in Lethbridge, usually has a number of shows each year. The concerts are open to the public, so you don’t have to be living a metal lifestyle to see one – and in the timeless words of William Shakespeare, “Everyone should see at least one metal show before they die” (Note: Quotes in this article may be, and probably are, completely false).

The first band to play on the Friday night was Lethbridge’s own, Enceladus. It was the band’s first show back after their six month absence. They, however, did not let that or

their now reduced line-up stop them from making some vibrations. The second band up was Quietus, an Edmonton-based group.

Quietus has been playing since 1999, releasing a demo in 2003, and expects to release an album this spring.

The headliner was the infamous The Order of Chaos from Stony Plain, Alberta. The group, who now resides in Edmonton, knew exactly how to accelerate the room and crowd into a more kinetic atmosphere. With hair flying and heads banging, vocalist Amanda Kiernan would leave the stage area to roam the crowd while still singing. The Order of Chaos also played many new songs from their upcoming third album, which will be released sometime in 2012.

The Headbangers Society threw together a great show that should leave many of the attendees not only awaiting upcoming albums from two of the bands, but also the next Headbangers Society show.

The Order of Chaos from Edmonton providing some heavy tunes to head bang to

the

entertainment

meliorist

14 • February 9, 2012

Movie review:

Chronicle RJ Balog

Entertainment Writer

Every kid wishes they had super powers like some type of hero that they see on TV and in movies. But what happens when you’re given the chance to actually become one?

Chronicle takes hold of this idea and runs with it in an original and unique way. The story takes place in the present day world and follows your cereal box high school teenagers trying to deal with the pressures of popularity and life.

You have Andrew (Dane Dehaan), the borderline anti-social struggling to keep his head above water amongst a sea of troubles including a complicated and hostile home environment. Matt (Alex Russel) is Andrew’s philosophical existentialist cousin that likes to flaunt his intelligence in opportune scenarios.

And then there’s Steve (Michael B. Jordan), the popular jock running for student council. Now these roles all seem very cliché and redundant but each adds a layer to the story, meshing together perfectly for the plot. These three young actors have a great on-screen chemistry that’s believable and real, which excels Chronicle out from shallow redundancy.

Chronicle uses the first-person home video technique to deliver its story, and though the market seems diluted with point of view shots (POVs), it’s never done out of fash-

ion. In fact, some of the best scenes are made even better by using the POV element. A recurring approach has the film’s main character Andrew move the camera around himself, almost in an obsessive manner which greatly strengthens his characterization and adds to the film as a whole. Chronicle isn’t without a few guilty home video “trade mark” moments like the full-on wiping of the lens. We get it – he’s filming it himself.

On to the film though and what it’s all about. After some brief initial establishing of the characters, our three lads stumble upon an unknown entity that distorts thinking and perception (nicely shown through the camera). After this brief encounter the boys learn that they are developing some unique telekinetic abilities. This is a place where the home video effect pays off as it shifts quickly between first acknowledgement of the abilities to full blown training and quasiperfection. Some scenes play like a superhero training video. The gaining of these gifts helps create a bond between the boys that’s no one else can begin to understand. At first they play and goof around with jokes and pranks, but as they develop their powers they realize that what they have is more than cheap amusement.

It may sound like Chronicle could easily fall victim to the stereotypical played norms in films, but there

really is a feeling that sets it apart.

Having the characters as teenagers highlights some of the personal dilemmas that super heroes and regulars alike might share. What really elevates Chronicle is Andrew’s story. Dehaan gives a terrific performance that evokes genuine emotion. His tale is one of tragedy that is real and relatable, and it is quite a journey seeing him teeter on the lines of hero and villain as he delves deeper into despair and delusion.

This is where the POV angles expose the personality and depth in the character of Andrew.

All in all, Chronicle has a terrific story guided by young director Josh Trank. The performances from the young actors showcase their developing talents and helps make the characters’ stories relatable and real. The non-nauseating camera shots used with close personal frames creates an honest story. And don’t forget that this is a super hero movie. There are a lot of thrilling scenes from playing catch in the sky to hurling people through the air and crushing cars with the mind.

Chronicle is a solid film with minor flaws, but you should go in with an open mind and see some forgotten dreams become a reality. Also, it probably has the best utilization of a David Bowie song I’ve seen in a while. Make some love with your ego.

The Asteroids Galaxy Tour Out Of Frequency (BMG Rights))

Steel Panther Balls Out (Universal Republic)

Ringo Starr Ringo 2012 (HIP-O/UMe)

You may know this Danish band from their appearance on a Heineken commercial with their song “The Golden Age.” The Asteroids use their trumpet and saxophone play perfectly and may lead you to think they could be a very good instrumental band. But don’t cut front lady Mette Lindberg’s vocals short. Her unmistakable vocals turn each track into a flavour-filled pop tune. “Major” is the album’s only single so far, and it seems to have the same structure, cool brass riff and a great chorus as many of the other songs on the album; “Major” and the other songs on the album work together as well as individually. The album gets progressively more psychedelic but never lets up in quality.

Oh yes – new Steel Panther album. If you’re not familiar with Steel Panther, you should know that their entire existence is a parody of the ‘80s glam rock scene.

And they are utterly perfect. Although Balls Out does feature Chad Kroeger, it’s forgivable. The album starts with Dane Cook narrating a story in “In The Future.”

The album then progresses through some hilarious tracks: “Supersonic Sex Machine,” “It Won’t Suck Itself,” “Weenie Ride,” and 11 more. One of the album’s best tracks is “17 Girls in A Row,” which, comedy aside, is a great heavy and rockin’ piece. But don’t worry, not all of their songs are about exploiting an entire gender – the album also has a song called “I Like Drugs.”

The legend Ringo Starr has released yet another studio album, this one featuring over 15 artists. Starting the album is an “anthem for peace and love” called “Anthem,” which has some great classic sounding guitar work with psychedelic solos and a great yet simple hook. It becomes clear early on that guitarist Joe Walsh deserves much credit for any success the album has.

Wherever a shortcoming is present, Walsh is there to pick up the slack. Some songs seem cliché such as “Step Lightly” and “Rock Island Line,” but this should be expected because many of the songs are covers of oldies.

In all, the album is a good trip back to the classic days.

meliorist

Entertainment

the

February 9, 2012 • 15

Rococode shines on debut album Tyler Stewart Music Writer

Artsy but accessible, badass yet beautiful, sexy and still sweet?

Perhaps a few fitting adjectives describing the contrast inherent to the Vancouver indie-pop group known as Rococode, who has just released their long-awaited debut full-length record Guns, Sex and Glory on Head in the Sand Records.

With driving guitar work and plenty of synthesizer flourishes, the tracks easily dig their way deep into your ears and don’t let go. However, the Rococode sound certainly isn’t one-dimensional, as the record wavers back and forth between dancey electro-pop tracks and darker more contemplative numbers. Mother Mother’s Ryan Guldemond lent his assistance co-producing the record (rather serendipitously in fact, after a chance meeting outside their studio) and singer/keyboardist Laura Smith credits him with helping to pull it all together.

“He had a pretty big hand in making Rococode’s sound more concrete,” Smith says. “We had all these songs and knew that we wanted a pop sound, but slightly dark and slightly twisted. He definitely helped us a lot in fully achieving that sound.”

These contrasted sounds are perfectly evidenced by “Concentrate on Me” and “Concentrate on You,” with the former opening the record on a dance-based feel and the latter coming closer to the end with a more sombre sound.

“One night we were having a lull in progress and Ryan suggested we write a new song and put it on the album, so we wrote it in half an hour and recorded it another couple hours,” explains Smith. “Between the electronic upbeat version and the other version being very beautiful, it just kind of shows the different sides of us. We don’t want to have just one sound, so I think that’s nice to be able to show that diversity within one song.”

The album trucks along with a back-and-forth pattern of uptempo and downtempo songs, proving to be very effective in creating a natural-feeling flow through its relatively short 32-minute length. With singer/guitarist Andrew Braun also sharing in the song writing duties, there are strong arrangements and powerful vocal melodies throughout to keep the listener hooked. A definite highlight is the 11/8 time signature of “TINA” which remains incredibly catchy as Smith’s lush vocal lines sweetly guide you along into the crashing backbeat of the choruses.

Whether they are pushing you onto the dance floor or seducing you with poetic lyricism, Rococode is definitely one to watch.

“Even if I love the band, I hate listening to a record that’s all the same,” says Smith. “As humans we all go through so many emotions each day, so it’s nice to have songs that can relate to that.”

Rococode plays The Slice Bar & Grill on Sunday, Feb. 26 with guests Royal Canoe.

GUNS SEX & GLORY

Feb 9

Feb 11

Feb 13

Renee Werenka and Friends @ Good Earth Coffee House 6 p.m. to 8:30 p.m.

Valentine’s Day is a Drag @ The Stone 9 p.m.

Open Mic @ Owl Acoustic Lounge 9 p.m.

Brocade @ The Slice 9:30 p.m.

Feb 10 Sarah McDougall @ The Slice 9:30 p.m.

Karen Romanchuk with Kelly Tscritter @ Mocha Cabana 6 p.m. to 9 p.m.

Folk Club Open Mic @ Wolf’s Den 8 p.m.

Open Mic with Cory Oryniak and Dave Tilsley @ Jimmy’s Pub 9 p.m.

CKXU Loves You 6 with Keteamines, Arcanis, Andrew Scott, Photoshop Jerks, Bonaventure James @ The Slice 9 p.m.

Feb 12 Sunday Nature Walk - Winter Bird @ Helen Schuler Nature Centre 2 p.m. to 3 p.m.

Hi Strung Downers with Barbarella and the Catchmen @ Jimmy’s Pub 9 p.m.

Feb 15 Keith Price Trio @ The Slice 9 p.m.

L.A. Beat Open Jam @ Owl Acoustic Jazz Jam with HBO3 Lounge @ The Slice 9 p.m.

9 p.m.

Ain’t Misbehavin @ Ric’s Grill 7 p.m. to 10 p.m.

Feb 14

Heartbreak Valentines with Shaela Miller, Leigh Doerksen, Eva Montgomery, Steve Foord @ Owl Acoustic Lounge 9 p.m.

Open Mic @ The Slice 9:30 p.m.

Hey! Wanna post your band’s concert?

Your phallacious Level 8 gallery opening?

Email your events to e.editor@ themeliorist.ca!

••• Got nothing on

Valentines Day!

the go?

Go to an event.

Write an article.

Open mic @ Bo Diddly’s 7 p.m. to 10 p.m.

Contribute it to The Meliorist.

TLFs

16 • February 9, 2012

Thanks police forces across Canada for conducting recent drug busts & child pornography arrests. Those people shouldn’t be allowed to walk on this earth!

All majors are useless besides my own.

Voice added.

Unbelievable what eastern Europe is dealing with! The snow & cold temperatures we don’t have, hope more people don’t suffer from hypothermia…

Dance Team, You have the potential and ability to be really good. Unfortunately, all the gossip and favouritism gets in the way. From a performer, a dancer with her certification Its funny. The dance team gives the challenge for us to preform if we think we can do it better. Sorry DT, I did that last year, wasn’t a fan of the overwhelming estrogen.

To the guy in philosophy 1000D, right of the cente section, you are a stud and should start flaunting it;) TLF revolution!

Qoute of the week “heavy metal? What is that?! Lead?”

- ozzy osbourne To the Galileo’s Movie Group. Don’t worry, that rant wasn’t meant for you. It was meant for us. Sincerely, the actual shameless couch hogs who are there every lunch hour. :) To some of the girls in Sociology 2500, you’re closed minded and quite offensive. I wouldn’t tip you either, not based on your appearance, but based on your nasty attitude!

When are we going to see government action regarding the occupy wallstreet movement?

For those who make peaceful protest impossible, Will make violent action inevitable.

To the Dance Team, Lot’s of people have gotten up in front of hundreds of people to entertain. If you are good at what you do, the people in front of you won’t change that.

Remember when The Meliorist wrote about things relevant to the campus?

Dear boy in the Hurley hat in Sociology 1000: I like listening to you talk, keep on keepin’ on :) Loud non-headphone wearing ‘drama kids’ on fifth = actually non-drama kids who give the rest of us a bad rep. FML. Person wanting interracial sex hook ups in TLF’s to stop: want to hook up?

To the girl next to the fiancé in History 2100; he is not my fiancé, but I was struck by how much of a home wrecking b*tch you come off as. Pull your head outta your butt.

To the insanely cute guy in the wheelchair with dark curly hair and glasses. I wish I was brave enough to say something when I passed you in the tunnel on the 2nd.

To the cute Asian girl with the glasses who sits at the back in Socio 1000A. I have to know; are you single?

Dammit, midterms!

Quit sneaking up on me like that!

meliorist the

Dear Housing: NOT impressed.

Empty vending machines, letting them stay broken, completely forgetting about the card operated laundry machines (October,eh?)… get on it already!

Wow, Thanks library workers for making the three of us feel horrible about…. taking out books? WTF?

Who knew that a passion party would be an entertaining and fun Appy event?

You learn something every day. : )

Theory 4100: I believe a drinking game of battleship is needed… don’t know what it is, google it and you’ll understand :(

“I hate to advocate drugs, alcohol, violence, or insanity to anyone, but they’ve always worked for me.”

I like the red wall.

It’s nice to see some art in a building built for athletics. :) More, please!

Alas, poor “you’re”.

Laziness and stupidity has killed you.

Us who can spell shall mourn your death.

Why are the girls getting picked on for looking decent at the gym? Anyone notice the douchey guys in tank tops, gelled hair, and 1000 sprays of cheap cologne?

BEWARE! apparently librarians get mad when you take out books and…. GASP read them!!!

I have been master of my domain for 21 weeks (22 as of this printing); get on my level.

Guys if I give you my number call me don’t txt. If you can’t talk to me on the phone how do you expect to hold a conversation on a date? wanna shit in silence? head to the bathrooms on the bottom floor of the pe building by the far stairs. you. are. welcome.

To the Neuro 2600 Prof & TA’s: Learn your ABCs! Clicker questions are stressful enough as it is!

To the people who are complaining about the ‘craigslist’ TLFs: I am a young blond who is single and ready to mingle. Wanna go for coffee sometime? ; D –Problem?

Ten minutes early for class, last one there.

I bet you this comment won’t get picked.

exotic women are in this semester. would an Indian girl date a white boy?

What did the buffalo say when he dropped his kid off at school?

Bison.

Loving the 24 hour study centre’s new look!

Oh no! It’s a guy on a buffaloooo

I guess 6000 dead Syrian men, women and children isn’t enough for the Russians and Chinese. Surprise.

Beat it Nerrrrrrd!!

Submit your TLFs at WWW.THEMELIORIST.CA or to THEMELIORIST@GMAIL.COM. All TLFs must be submitted via a valid uleth account. Keep in mind that slanderous or offensive TLFs my be edited or omitted. The TLFs do not reflect the views or opinions of The Meliorist Publishing Society.

Band/Album/Label

* indicates Canadian artist

lifestyle

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February 9, 2012 • 17

Nicole Meech Sports and Lifestyle Editor For more information on contributing to Sports and Lifestyle, please contact Nicole Meech, s.editor@themeliorist.ca

Tea Time: pekoe, peppermint, rooibos, oh my!

Shedding light on teas left in the dust as green made its rise Nicole Meech Lifestyle Editor

If you ask any tea drinker what makes tea so great, you’ll likely be told that it’s just a feel good experience in general. It’s not just the act of drinking tea but the whole experience that comes along with it. Tea soothes the soul, keeps you warm on those long and cold Southern Alberta winter nights, and can be justified when consumed via binge because of the health benefits that are overflowing by the mug full! Unfortunately, there are many brews that have been left untouched by the public mug (besides avid tea drinkers). That notorious green tea has rightfully made its claim to fame because it is ridiculously good for you – not to mention it is also tasty (try it black with just a drop of honey). But there are also many other tea options which may be neglected while wandering the tea aisle. Listed below are a handful of other flavours that are worth trying. These are the basics though...

If you are looking for some crazy caramel-chai-pumpkin-minty brew you might want to take a gander at

the newly opened David’s Tea. If you are an avid coffee drinker and perhaps think this article doesn’t concern you, I can tell you from personal experience how much more satisfying it is to get caffeine from the low doses found in certain teas. Nixing your daily coffee will do wonders for accumulated acidity levels in your stomach (which can eventually lead to kidney and heart problems), while also preventing those much-anticipated coffee crashes (leaving you craving more). Plus if you ever do need that extra boost from that cup of joe, it’ll actually work because your body won’t be so desensitized to caffeine’s stimulating effects.

Orange pekoe What is it? This black tea is a go-to choice for most grandparents for a reason; it tastes delicious and there are some pretty great health benefits. Don’t be confused by the name, orange pekoe isn’t actually orange – it is just a grading scale for the type of black tea it is, based on leaf composition and a handful of other physical qualities. Because of the relatively harsh quality of this

Nicole Meech Lifestyle Editor

Cross Body Chop Medicine balls are a great way to add variety to your program. Using dynamic body movements with the added weight of a medicine ball adds intensity and challenge to your program. The cross body chop targets your glutes, quads, abdomen, and deltoids which makes it a full body move.

tea, it is best enjoyed with a little bit of milk and sugar.

Superpowers: Black tea is great for your heart – it helps prevent cardiovascular disease and stroke by clearing plaque build up in your arteries. Black tea helps keep your pearly whites cavity free due to low levels of fluoride content, and just like many other teas it contains antioxidants. Side note: antioxidants are one of the most used words about teas, so just to be clear, antioxidants are compounds which help protect your body from tissue damage (tissue damage could eventually lead to cancer).

Peppermint What is it? Peppermint tea is an herbal blend known for its healing qualities. It is a great tea to drink at night because it doesn’t contain caffeine naturally and mint has soothing properties. It also tastes great if consumed black!

Superpowers: Peppermint is a soothing herb that responds well with the lining of your stomach, therefore helping digestion and symptoms related with interrupted digestion (diarrhoea and colic),

as well as relief from nausea and motion sickness. This tea could be for the ladies too because it is rumoured to help with menstrual cramps. Health benefits aside, if you’re looking for a smooth and comforting drink, peppermint is the way to go.

Rooibos What is it? Grown in the valleys of South Africa, rooibos tea (or red tea) is rapidly gaining popularity among tea drinkers and non-tea drinkers alike. Despite this tea’s rich flavour, it is actually very healthy for you – it is a good dessert replacement if you’re trying to stay healthy. The herb used in this tea is also used as a natural dye, source of vitamins, and spices in food.

Superpowers: it contains flavinoids, a substance which is known as a source of antioxidants (similar to the polyphenols found in green tea). This brew is known for helping with insomnia since it is naturally caffeine free, so you can feel free to enjoy it any time of day or night. And who doesn’t love a tea that can cure your external woes as well as your internal woes? If you

suffer from eczema you can place a brewed bag on the affected area to relieve your itching.

Chai What is it? Chai is a tea from India made from a combination of black tea leaves and spices such as cardamom, cinnamon, ginger, cloves, and pepper (spice use varies between different blends). This tea is meant to be consumed with milk and sugar depending on the bitterness of the brew. Although it contains caffeine, you would have to drink three cups of it to consume the same amount of caffeine found in a single cup of coffee.

Superpowers: black tea (as mentioned above) contains tons of antioxidants and is claimed to have a “calming” effect and improve general well-being. The cinnamon included in this tea is great for circulation and helps increase awareness (a bonus while writing that last minute essay!). Cardamom benefits the lungs, kidney, and heart while ginger gives your immune system a much needed kick (something we could all use this time of year!).

How to:

1. Standing with your feet hip distance apart, medicine ball in hands, start by slowly squatting down (bum towards the floor, knees not exceeding your toes). Simultaneously bring the ball to the left side of your body.

Demonstration by Logan Townsend

2. As you stand back up, bring the ball across your body and up towards the ceiling on your right side.

Hips should slightly pivot. Repeat for as many reps as possible, then switch sides and repeat.

sports

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February 9, 2012 • 18

Horns keep playoff hopes alive with shoot-out win

Horns highlights

Men’s hockey

Jesse Couture

Sports Contributor

Pronghorns climbed back late in the third period to earn a 3-2 shootout win over the Regina Cougars on Saturday night, in their final home game of the regular season. Lethbridge goals were scored by JennaMarie Durnin and Sadie Lenstra.

Brooklyn Muskowy and Rianne Wight netted goals for the Cougars.

It took until nearly midway through the second period for the game’s first goal. Streaking up the left side, the Horns created a 2-on1 situation, splitting the defense, and a textbook pass from Chelsea Minor found the stick of Durnin who would hammer it home to

give the Horns their first lead of the weekend. But the lead would be short lived. A neutral zone turnover less than 30 seconds later allowed Regina’s Wight to grab the loose puck and unload a rocket, top shelf blocker side that beat Patterson, and knotted things up at ones.

Regina would add another late in the second period as Muskowy recovered a loose puck out of a scramble in front of the net and roofed the puck past an unsuspecting Patterson, making it 2-1 Cougars heading into the second intermission. Shots on goal through two favoured the Cougars, 20-14. After playing nearly the entire third period with no goals by either club, Shelby Ballendine’s quick pass found the tape of Len-

stra, whose shot found the back of the net with only 7.4 seconds remaining, forcing overtime and bringing the hometown crowd to their feet.

The assist by Ballendine moved her into a tie for the Pronghorns’ all-time leading scorer with Sam Schneyder with 73 career points.

After an unsuccessful overtime period, it was time for a shoot-out.

Shooting first for the Cougars, Gina Campbell was denied by Patterson. Amy VanBuskirk shot first for the Horns and skilfully out-deked Urban and deposited the puck into the open cage. Rianne Wight’s quick wrister put the Cougars back on track, beating Patterson glove side. Sadie Lenstra’s effort fell

short, as did Brooklyn Moskowy’s.

But Shelby Ballendine, after moving into a tie for the all-time points leader, faked right and went backhand to net the game-winner.

With Saturday’s win, the Horns improve to 14-8-2 while the Cougars sit at 7-13-2 after splitting the weekend series.

The Pronghorns have a bye next week and will have to wait for the outcome of other divisional games to determine if they will make the playoffs. The Cougars return home to host the University of Alberta Pandas in their final matchup of the regular season.

Proper drafting leads to proper scoring: A fan’s rant Craig Boehmer

Sports Op-Ed Contributor

Montreal needs an elite scorer.

They need that player who can take the game into his own hands, skate the length of the ice and put it top shelf. Cammalleri couldn’t do it, Kovalev wouldn’t do it, Gomez hasn’t scored for a year, and Gionta will never be able to do it. How long has it been since Montreal had an elite scorer? 10 years? 30?

Name one that came after Guy Lafleur. Poor drafting has led to a plethora of great two-way forwards like Plekanec and Deharnais but no potential top five scorers.

If you look at the top teams in the league the majority have that guy who carries the game on his stick and he is supported by a number of good two-way players. Pittsburgh has Malkin and hopefully Crosby, Detroit has Datsyuk and Franzen, Chicago has Toews and Hossa, Vancouver has the Sedins, and the Rangers have Gaborik. This is just a brief list of the legitimate elite scorers that are in the league, and with the exception of Gaborik and Hossa all are on the respective teams that drafted them. Montreal needs to begin their journey back to glory by drafting well and developing the players they draft. Montreal

fans need to know that they have somebody to look forward to.

Seeing as the draft is not for another couple of months, however, the question is what can Montreal do right now to improve the future of the franchise. Well, for starters, what does Montreal have a plethora of? Right now they have a number of good defensemen both in the lineup and in the system. Pierre needs to trade these extra defensemen for high end prospects or an elite scorer. The city of brotherly love is in desperate need of a shut down defender and there have been rumours that they are interested in Hal Gill. Personally I like Hal Gill; he is probably Montreal’s best defender and the only defenseman on the team with whom Subban plays well. Unfortunately though, Montreal will have to give up the few talented players they have in order to change the way their team is playing. Montreal also has a number of other defenders who could potentially tempt the Flyers such as Weber, Campoli or Gorges. Montreal therefore needs to take advantage of Philadelphia’s need for defense and receive back Sean Couturier. Sean Couturier is a high-end prospect that Montreal hasn’t had in a long time. As well, in Philadelphia, the rise of Read as

a top scoring rookie and the arrival of Brayden Schenn last offseason means that they can allow Couturier to leave without hindering their future or hampering their current scoring.

Philadelphia is not the only team looking for a big minute-munching, shut down defender. Vancouver, if they can make the cap room, would benefit hugely from Hal Gill’s services. He would add size and grit to a team’s blueline that needs it. Do you think that Boston could throw the Sedins around with Gill on the ice? Not a chance; he would flatten Marchand if he tried those stunts again.

Another team that needs a stud D man is Edmonton and they have the high-end prospects to pay for.

I’m not saying they’d move Hall or Eberle or NH, but Montreal could send Campoli to Edmonton and land Pajarvii or Omark, both players who are being starved of ice time in Edmonton and have a potential to be at least 20-goal scorers, maybe 30 – not necessarily elite players but definitely steps in the right direction. The point is that if Pierre handles the value of his defensemen properly he could gain some high-end prospects without fully diminishing his blueline.

Please, Pierre, hear our cries! Don’t botch this.

This past weekend the men played away in Regina. Friday night brought a critical loss for the Horns at 4-3 for the Cougars, but the Pronghorns were able to pick up their socks on Saturday by winning 5-2. The Pronghorns will be gameless next weekend before finishing the season in Edmonton against the Golden Bears.

Women’s basketball The Pronghorns were away in Brandon, Manitoba last weekend to face the Bobcats winning 9549 on Friday night, and completing the sweep on Saturday night with an 81-45 win. The weekend improves Lethbridge to a 6-2 record. Next weekend the Horns will be hosting the no.

1 Regina Cougars to wrap up the Canada West regular season.

Men’s basketball Unfortunately the Horns weren’t as successful as the ladies, losing 92-87 against the Brandon Bobcats on Friday night, followed by an 87-75 loss on Saturday. The Pronghorns will host the Regina Cougars next weekend, needing only one win to secure a playoff spot.

classifieds Career and Employment Services JOBS JOBS JOBS!!!

Let us introduce you to CES (Career & Employment Services). CES is a student service office dedicated to assisting you with your Career and Job Search needs. We’re within the Career Resources Centre in AH154, along with Applied Studies and the Management and Arts & Science Cooperative Education programs. CRC office hours are 9am - 12pm and 1pm - 4pm Monday-Friday.

Go to our website for more detailed information on our services: www.uleth.ca/ross/ces.

INFORMATION SESSION ON CAMPUS World Health Information Session

Wed Feb 15, 3-4pm AH117 Please sign up by emailing ces. students@uleth.ca

ISN Software Corporation Information Session Wed Feb 15, 6-8pm L1168 Please sign up by emailing ces. students@uleth.ca

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WORKSHOPS to February 17TH: Please SIGN UP for workshops at CES (AH154) or email ces.students@uleth.ca

CES Resume/Cover Letter Workshops: * Mon, Feb 13, 3-5:30pm * Thur, Feb 16, 10:50am-1:20pm

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CES Career Portfolios Workshops: * Wed, Feb 15, 2-3:30pm

CES Networking & Job Search Workshops: * Thurs, Feb 9, 3-5pm * Fri, Feb 17, 11am-1pm

CES Interview Techniques Workshops: * Fri, Feb 10, 10am-12:30pm * Tue, Feb 14, 10:50am-1:20pm

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COME JOIN US FOR CAKE TO LEARN ABOUT THE NEW ONLINE JOB BOARD! Feb 8 University Hall Atrium Feb 9 Sport & Wellness Building 10:30am-1:30pm Visit our website www.uleth.ca/ross/ces and click on the student section to find our new online job board!

Summer Postings • • •

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Research Technician, Taber ~ Ag Quest (Mar 1) Camp Councilors and Camp Specialist, Various Locations ~ Canadian Camp Staff (May 31) Christian Summer Camp Staff for Underprivileged Kids Camp, Evansburg ~ Brightwood Ranch (May 31) Invasive Weed Management Technician, Prince George/Peach Region BC ~ Spectrum Resource Group Inc (March 31)

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Vegetation Management Technician, Various Locations ~ Ace Vegetation Control (Feb 29) Travel Counsellor, Medicine Hat ~ Medicine Hat Chamber of Commerce (Feb 15) Marsh Bird Research Technician, SK/AB ~ Bird Studies Canada (Feb 29) Youth Worker, Various Locations ~ Alberta’s Future Leaders (Feb 28) Assistant Cook; Cook; Outdoor Educator; Program Coordinator; Leadership & Training Coordinator; Summer Maintenance; Camp Counsellor; Lifeguard, Sylvan Lake ~ Camp Kannawin (Feb 15) Equipment Manager; Assistant Coordinator, Bamfield ~ Bamfield Marine Science Centre Secretary, Coaldale ~ Boss Sod (Feb 16) Windshield Repair Superhero, Cgy ~ DECO (Feb 29) Conservation Technician, Winnipeg ~ Ducks Unlimited (Feb 29) Assistant Agronomist, Calmar ~ Har-De Agri Services (Feb 24) Wetland Naturalist, Creston ~ Creston Valley Wildlife Management Area (Mar 16) Seasonal Interpreter, Crowsnest Pass ~ Bellevue Underground Mine (Feb 10) Public Program Coordinator; Public Program Creation Assistant; Vegetation Management Field Assistant, Cochrane ~ Glenbow Ranch Park Foundation (Mar 5) Intern, Cgy ~ US Department of Commerce – Commercial Service (Feb 29) Field Summer Students, Various Locations ~ Harvest Operations Corp (Feb 17) Crop Scout Assistant, Various Locations ~ Crop Productions Services (Feb 24) Summer Internship, Leth/Cgy ~ Flaman Group of Companies (Feb 29) Ecosystem Ecology Summer Field Research Assistant, Leth ~ UofL (Mar 31) Emergency Preparedness Assistant; Corporate Systems Analyst; Documentation Student IT Services Desk; Groundside Services Assistant; Airside Services Admin Assistant; Environmental Summer Student; Springbank Airport Maintenance Assistant; Western Hospitality Assistant; Service Quality Assurance Assistant; Corporate Communications & Marketing Assistant; Commercial & Retail Development Assistant; Ground Transportation & Parking Summer Student; Warehouse (Stores) Assistant, Cgy ~ The Calgary Airport Authority (Feb 15) Grounds Maintenance & Landscaping; Revenue Auditor/ Cash Control Clerk; General Maintenance Worker; Security Personnel; Campground & Hospitality Rep; Department Lead; Guest Services Rep, Cgy ~ Calaway Park (Feb 29) JFR Crew Leader/Sub Leader ~ Sustainable Resource Development (Mar 30) Enerplus Student Opportunities, Cgy ~ Enerplus (Feb 25) Operations Summer Student, Various Locations ~ Cargill (Mar 2) Sales Rep, Edm ~ Vivent Canada (Mar 3) Summer Product Development Tech, Red Deer ~ Syngenta (Feb 23) Research Assistant, Leth ~ Farming Smarter (May 1) Counsellor/Assistant On-Ice Instructor, Penticton ~ Okanagan Hockey Schools (Mar 4) Program Leader/Camp Counselor; Program Coodinator; Assistant Program Coordinator; Camp Cook; Dining Hall Steward; Program Coordinator/Camp

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February 9, 2012 • 19

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Ranger ~ The Bert Sheppard Scout Reserve (Apr 2) Associate-Agricultural Banking, Leth ~ Scotiabank (Feb 20) Conservation Volunteers (CV) Intern, Cgy ~ Nature Conservancy of Canada (Feb 24) Quebec/Alberta Employment Exchange Program, QB ~ Alberta Human Services (Feb 18) Painter, Leth ~ Student Works Program (Mar 7)

PART-TIME • • • • •

•

Nanny/Babysitter, Various Locations ~ SOS Sitter (Jun 8) Tutors, Various Locations ~ First Tutors (Feb 15) Promotional Model, Various Locations ~ Immersion Media (Feb 18) Restaurant Mystery Shopper, Leth ~ Premier Service (Feb 25) Marketing Assitant for Local Realtor, Leth ~ J.A.M. Enterprises & Property Management Services Ltd (Mar 3) Grocery Clerk, Leth ~ Save On Foods (Feb 7)

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FULL TIME • • • •

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Police Constable, Camrose ~ Camrose Police Service (Feb 17) Sales Management Program, Cgy/ Edm ~ Enterprise Holdings (Feb 28) Crop Scout, Leth ~ Parrish and Heimbecker (Apr 20) Oilfield Herbicide Applicator, Red Deer/Drumheller/SherwoodPark ~ Pioneer Vegetation Services (Mar 2) Outside Sales Rep, Leth ~ Sysco (Feb 4) Flash Content Creator, Cgy ~ eCompliance (Apr 1) Youth Housing Worker; Housing Support Worker; Senior Community Engagement Worker, Cgy ~ Boys & Girls Clubs of Calgary (Feb 15) Support Center Tech, Cgy ~ DataDrill Communications (Feb 29) Day Care Jobs, Nova Scotia ~ Scotia Personnel (Feb 15) Analyst, Operations Budgets, Cgy ~ Canadian Pacific (Feb 27) Business Development Manager, Leth/Cgy ~ BlackBridge Networks (Feb 16) Merchandiser, Cgy ~ The Scouler Company (Feb 16) Office Manager, Cgy ~ Alltech (Feb 16) Emission Monitoring Technician, Cgy ~ Global Analyzer Systems Ltd (Feb 17) Management Associate, Med Hat/ Leth ~ Canadian Western Bank Group (Feb 18) Account Manager, Grande Prairie ~ GE Capital (Feb 19) MS Project Expert/Administrator ~ RFT (Mar 16) Web Design, Raymond ~ Truehope Nutritional Support (Feb 24) Cattle Buyer Trainee, High River ~ Cargill (Feb 10) Farm Manager/Farm Management Trainee, Purple Springs ~ Rowland Seeds Inc (Feb 23) Agronomists, Taber ~ Crop Production Services (Feb 24) Crop Production Advisor, Various Locations ~ Crop Production Services (Feb 24) Laboratory Technologist, Cgy ~ Secure Energy Services (Feb 15) Agriculture/Environmental Project & Extension Coordinator, High Prairie/Fairview ~ Peace County Beef & Forage Association (Feb 24) Campus Manager ~ Breakaway Tours (Feb 25) Addiction/Mental Health Counsellor, Cgy ~ Primary Care Network (Mar 26)

Forage Marketer, Leth ~ Willbur-Ellis Company (Mar 23) Operations Management Trainee, Camrose/Dauphin/Princeton/Leth ~ Cargill (Feb 26) Sales Trainee, Melbourne/Tilbury/ Rosetown/Vegreville ~ Cargill (Mar 2) Material Planner, Airdrie ~ Eaton Electrical Systems (Feb 15) Customer Service Rep, Leth/Cgy ~ Mr. Lube (Feb 26) Financial Analyst, Edm ~ Sequeira Partners Inc (Feb 20) Marketing Analyst, Edm ~ Sequeira Partners Inc (Mar 5) Cereals Research Associate, AB/SK ~ Syngenta (Mar 31) New Grad Accountant, Cgy ~ Cenovus (Feb 20) Production Crops Economist, Edm ~ Government of Alberta (Feb 10) Inspector; Environmental Technical Specialist, Red Deer ~ Natural Resources Conservation Board (Feb 21) Psychologist & Assistant Psychologist, Various Locations ~ Correctional Service of Canada (Apr 30) Executive Team Leader, Various Locations ~ Target (Mar 27)

Temporary • • • • •

General Support Worker I, Leth ~ Lethbridge College (Feb 10) Camp Adventure Coordinator, Cgy/Kananaskis ~ Boys & Girls Clubs of Cgy (Feb 19) Geomatics Technician, Waterton ~ Parks Canada Agency (Feb 17) Maintenance Worker, Waterton ~ Parks Canada Agency (Feb 10) Software Developer-Java, Leth ~ Blue Sky Spectroscopy (Feb 17)

INTERNATIONAL • • • •

Children’s Camps; Au Pair, USA ~ Scotia Personnel (Feb 15) Apply for English Teachers, Korea ~ Korea Job Center (Feb 20) Youth Ambassador, Koforidua/ Takordadi ~ Youth Challenge International (Feb 20) China Internship ~ CCRC Asia (Apr 4)

For details of the postings and information on the application processes go to www.uleth.ca/ross/ ces and check out the WorkopolisCampus Postings section.