The Merciad, Sept. 8, 2010

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Vol. 84, No. 1/9/8/10 Free

WMCE ratings By Ethan Magoc Editor-in-Chief

CARRYING ON

Jazz on Erie radio appears to have harmonized well with local listeners and at Mercyhurst College during the past 18 months. Since switching from opera and classical music to nearly exclusive jazz programming in January 2009, Arbitron ratings for Mercyhurst’s WMCE 88.5 and 104.9 FM campus radio station have steadily climbed. Arbitron, the radio equivalent of television’s Nielsen ratings system, provides stations with listenership numbers every six months. Shortly after switching its content type, Arbitron calculated WMCE as having less than 11,000 weekly listeners.

MORE INSIDE

upward

Despite a limited transmitter, Mercyhurst’s WMCE has grown its listenership in the metro area of Erie County since January 2009.

Fall 2009

Spring 2010

Erie public radio station transmitters -WMCE: 750 watts -WERG: 3,000 watts -WQLN: 35,000 watts *Source: Arbitron Inc./WMCE

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Weekly listenership since Jan. 2009

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