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SHEFFIELD ANNOUNCES MULTI-MILLION SPORTS EVENTS PROGRAMME receive national and international television coverage – projecting Sheffield, its facilities and brand to millions across the globe. Some of the highlights of the programme include: • The high profile $172,000 English Open table tennis championships – one of only four major pro-tour events in the world featuring the sport’s leading players (EIS – Sheffield). • The World short track speed skating championship (The Motorpoint Arena). • The FINA World Diving Cup where British diving superstar Tom Daley is expected to compete (Ponds Forge). • The Yorkshire International Show Jumping event (The Motorpoint Arena). In addition, Sheffield will once again play host to the returning two-day Aviva Indoor UK Athletics trials and championships at EIS Sheffield; the Betfred World Snooker Championships at The Crucible Theatre and
the six-day BUCS (British Universities) Championships. Councillor Paul Scriven, Leader of Sheffield City Council, said: “This is a world class sporting programme and one that the city should be proud of. It gives us all a terrific boost going into 2011 and sets a benchmark of where we want to be as an International sporting destination of choice. “Sheffield people will have the chance to see the sporting best of the best alongside our very own Sheffield-based Olympians in the making. In addition, more than 500 local people – from young to old - will have the opportunity to volunteer to help the events programme provide a special ‘Sheffield welcome’ to competitors and officials. “Six of the events being staged are directly related to the fact that the Olympics are coming to London in 2012 – which shows how Sheffield is leading the rest of the country in taking advantage of the opportunities presented
by the Olympics. “The programme will provide £6m extra in the local economy, bringing a welcome boost to our local hotels and other businesses. What’s more, with the international media coverage we can expect this will be yet another opportunity to show Sheffield off right across the world.” Councillor Scriven added that the programme is testimony to the work of the council’s major Sports Event Unit, Activity Sheffield, Sheffield International Venues and partners Welcome to Yorkshire, UK Sport, Marketing Sheffield, Hospitality Sheffield and the city’s Universities. Gary Verity, Chief Executive of Welcome to Yorkshire, said: “2011 promises to be a bumper year for events and sport in Sheffield and Welcome to Yorkshire is delighted to get behind this to help show everyone what our county has to offer. “There are a huge variety of events in store which we support ranging from snooker and speed
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skating to diving and fencing – all of which will help to further raise the profile of Sheffield and the great county of Yorkshire.” Steve Brailey, Chief Executive of Sheffield International Venues – the operators of the majority of the facilities being used for the programme – said: “The events will showcase our world class sporting facilities in Sheffield as well as our expertise in staging and delivering sport and events at elite and grassroots levels.” Sheffield Chamber of Commerce President Yuri Matischen said: “The
events programme is not only stunning in terms of range but vindication of the investment by the city in its sporting facilities, infrastructure and people over the last two decades. “Sport is a key economic plank of the local enterprise partnership. The events programme will help keep people in work and contribute to growing wealth across the city. The trick now is to ensure that 2011 and Olympic year are sustained and that we aim to ensure that 2013 can be maintained so that Sheffield continues as a leading world sports event destination.”
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Sheffield Council this week unveiled a major sports event programme for next year which will provide a multimillion pound boost to the local economy and position the city as one of the key UK sporting destinations as the countdown to the 2012 London Olympics gathers pace. The line-up, one of the most impressive and diverse in any UK city outside of London and outlined in detail by city council leader Paul Scriven, features: • Eight world championships or world level events • Three European level championship events • Twenty national championships • Four mass participation events with more than 25,000 participants The value to the local economy has been estimated to be in excess of £6m – further recognition that the sport, leisure and tourism sectors are some of the keys to unlocking growth and wealth for the region. Ten of the events will
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