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M LIVE - PAGE 4
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M LIVE - PAGE 4
NEW LIFECARD LEISURE SCHEME FOR SHEFFIELD A new leisure scheme for Sheffield is being introduced in one of the biggest changes to entertainment, sport and health and fitness in the city for more than 20 years. The lifeCARD is being launched by Sheffield International Venues (SIV) and will offer discounts on many of the activities across the company’s 19 leisure and entertainment facilities. SIV operates venues including Ponds Forge International Sports Centre, the English Institute of Sport – Sheffield (EIS Sheffield), iceSheffield, Graves
Tennis and Leisure Centre, Concord Sports Centre and Hillsborough Leisure Centre. Although prices are set to increase across SIV facilities, lifeCARD holders will receive a 20 per cent discount and, in the majority of cases, customers will end up paying less than they do currently. In addition, customers with a lifeCARD will benefit from special offers, advance bookings on major events such as music concerts, ticket offers for sports and entertainment and discounts from companies including Stagecoach Supertram and
city hotels. Steve Brailey, chief executive, SIV, said: “Across the country, organisations are experiencing increases in costs and SIV is no different. In these challenging times, the introduction of the lifeCARD is designed to protect our customers from the price increases. It is not about charging more, but offering more, following suit from other successful schemes across the UK and facing the reality of the economic climate. “The new lifeCARD will enable us to collect more information about our customers and
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offer a greater range of programmes and activities to suit the whole of Sheffield. “It will give us information that will help us to develop and to continue to invest in the facilities we provide. This is an exciting opportunity for our customers to make real savings, receive great offers and make a major contribution to the improvement of our products and services.” Activities where customers will pay less with a lifeCARD than they are currently paying will include junior peak and off peak lane swimming, adults off peak lane
swimming, junior peak and off peak leisure swimming, off peak outdoor pitch hire and Friday night ice skating. Offers will be refreshed monthly with December’s benefits for all lifeCARD holders including a free ice Skating session, a free lane swim, 50% off any regular hot drink, half price family swim and family skate, free coached activity taster session, buy one, get one free Christmas carol concert tickets and free gym and power plate inductions. The SIV scheme is similar to those already operating successfully in most major UK cities. It will replace
existing SIV cards and has already had the thumbs up from customers following a trial at one of the company’s busiest venues, Hillsborough Leisure Centre. lifeCARDs are available at venue receptions or online at an introductory rate of £3 from November 7 until December 31. After this time, the cost will be £5 for an adult and £3 for a junior (17 and under). For more information about the lifeCARD visit www.sheffieldlifecard. co.uk.
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