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1 minute read
Helping An Audience Live Their BEST LIFE UPSTATE
The Pioneers
Homeowners/residents for years
Steeped In community with like-minded friends
Seek adventures beyond their own borders; eager to experience what’s new in an area they love
The Urbanite Weekenders
Consider the area their safe haven from city life
Creating a second home, marrying rustic charm with more sophisticated tastes
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Need a trusted resource to maximize every single minute
The Recent Transplants
WFH and post-pandemic introspection led to a full-time move
Renovating to make their new old home ready for the long term
They’re “all in” for this new chapter and need a guide to EVERYTHING
The Business Owners
Revitalized their towns with high-style, high-quality goods + services
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Vested in the community financially and personally, and open to collaboration
Seek a media brand to help them market their business across towns and counties