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Helping An Audience Live Their BEST LIFE UPSTATE

The Pioneers

Homeowners/residents for years

Steeped In community with like-minded friends

Seek adventures beyond their own borders; eager to experience what’s new in an area they love

The Urbanite Weekenders

Consider the area their safe haven from city life

Creating a second home, marrying rustic charm with more sophisticated tastes

Need a trusted resource to maximize every single minute

The Recent Transplants

WFH and post-pandemic introspection led to a full-time move

Renovating to make their new old home ready for the long term

They’re “all in” for this new chapter and need a guide to EVERYTHING

The Business Owners

Revitalized their towns with high-style, high-quality goods + services

Vested in the community financially and personally, and open to collaboration

Seek a media brand to help them market their business across towns and counties

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