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smart unveils the #1, a purely electric compact SUV
smart #1's dedicated reveal event on April 7th took place in at STATION-Berlin, a historic landmark and disused train station in the German capital, and builds on last year’s reveal of the dramatic concept #1 showcar. With the renewal of its brand, product and business model, smart has entered a new era of development, with the expansion of its product portfolio and global reach. The smart #1 is the inaugural product of the new joint venture between Mercedes-Benz and Geely Automobile, reflecting the brand's vision of exploring the best solutions for future urban mobility, and co-creating powerful brand experiences. The combination of Mercedes-Benz design and smart engineering creates a compelling proposition. A pure and elegant exterior design provides a perfect balance of aesthetics and aerodynamics, underpinned by depth of engineering and premium quality.
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THE MUD LIFE MAGAZINE
The smart #1 has recently completed extensive pre-production testing in northern China, with its battery and technology systems being put to the ultimate test in -40°C temperatures. The smart Europe team is also supporting testing through the original smart research and development centre in Renningen, Germany. The team, led by Tilo Schweers (Vice President of R&D), put the smart #1 through its final testing, whilst carefully preparing the showcars for the Berlin reveal. smart UK CEO David Browne. said: “This is a truly exciting time for the smart brand. The reveal of the smart #1 is a key milestone in the evolution of our brand, reflecting our history of innovation, outstanding design and space efficiency. Our dedicated electric platform and high degree of connectivity make for the ideal electric car to meet the needs of UK car buyers.”
